planning, developing, implementing and managing the overall digital marketing strategy.
At June Gaming, our mission is to make games that people play for years. We have built real-time multiplayer games like MaskGun, Puzzle Clash, Ninja Fun Race, Tower Conquest and Road Riot which have over 150 million downloads. Now we are building something new called Supergaming, a super app of games, with which we want to get to 100 million users in 2 years. We are looking for a user acquisition specialist who will strategize and execute cross-platform user acquisition campaigns to get us to that scale. Responsibilities: - Define the user Acquisition strategy: countries, budgets and channels. - Build and manage campaigns end-to-end including budget planning, targeting, copy, creative, day-to-day optimization, A/B tests etc - Implement regular reporting and share best practices and thorough analysis within the company - Set up mobile tracking tools and measurement processes - Interface with internal and external creative resources to manage campaign creative Experience/skills required: - 3+ years of experience with performance driven UA - Experience executing successful campaigns with multiple targets, geos, - demographics, etc. - Expert level campaign optimization and bid adjustment based on LTV, ROI, Yield, etc. - Experience with tracking and measurement tools - Experience in building and maintaining relationships with advertising partners and/or third-party technology providers
About The Company: Seniority, an RPG Group Company is India's largest shopping destination for senior citizens. The company is building a brand that focuses on making everyday lives easier for senior citizens.With a curated product portfolio of over 5000 products ranging from medical to lifestyle, thecompany aims to provide a seamless experience through its online website and retail store. Tomeet the touch and feel need of this demographic before they buy a product, the company has opened stores in Pune and Coimbatore. An expansive Experience zone spread over 2,000 square feet where one can try the products before they buy. They also conduct senior citizen events and activities over the weekend, making their store a community hub. With a curated product portfolio ranging from medical to lifestyle products, Seniority aims to provide a seamless experience through the online website (www.seniority.in) and its retail stores. The company services 19,000 pin codes across India and has multiple payment options available - cash on delivery, card payment, net banking etc. There are no delivery charges. The slick and clutter-free user interface makes shopping a convenient and hassle-free experience for all, including seniors.As of September 2018, they have over 1.5 lakh customers across India and will be continuing its community building efforts throughout other cities in India. Their brand ethos is live evergreen as they home to resonate with the senior citizens of today, who are independent and empowered in their own right and Seniority wishes to propagate the same.About the Role: Seniority is looking for a candidate who can spearhead its content marketing activities. He/She will lead a team to generate and contribute to overall marketing goals and deliver ROI on content. They will also be require to build content properties internally, externally and work on content for various means - community, branding, offline, PR etc. Job Responsibilities :1. Strategizing a strong content calendar for online blog 2. Implementing SEO friendly practises across the our blog and measuring its efficiency 3. Measuring ROI on content, analyzing via google analytics 4. Coordinating with internal teams and agencies5. Curating Seniority flagship magazine content 6. Managing 3rd party/paid articles7. Coordinating with partners for relevant content repurposing 8. Build a strong online and offline readership database for Seniority 9. Create and execute content for other marketing requirements/teamsRole Requirements :1. 3+ years experience in similar domain, either at an popular editorial or content marketing 2. Intuitive storyteller and creative thinker, able to conceive stories from various angles and buildeditorial calendars that resonate with target audiences3. Abreast with latest trends4. Have complete knowledge of our product portfolio5. A Team worker - one who can work with multiple teams and execute different content requirements 6. Ability to handle multiple agencies and build a writers network 7. A Self-motivated individual: Someone who can execute innovative ideas and meet deadlines8. Deep understanding of multiple target audiences9. Ability to learn and adapt within a startup culture and growing organisation 10. Analytical skills to understand the implications of content marketing Interested candidates can call us: 9112255252
Job Description We are looking for a Digital Marketer responsible for developing, executing & managing online marketing campaigns with the goal of increasing brand awareness, engagement and revenue. You are a data-driven marketer who is passionate about delivering business performance through digital marketing. Required Skills: - In-depth knowledge and experience of Google AdWords, Facebook ads, DSP Platform - Experience in managing and optimizing SEM and Facebook campaigns across online channels to accomplish business goals - Certified in Advance Search as a Google Adwords professional and in Web-Analytics as a Google Analytics Professional (preferable) - Passion for marketing consumer internet product, strong analytics driven approach combined with eagerness to talk to users and create the best campaigns - Experience of driving innovative customer acquisition through digital marketing in/for a product startup is preferred - Strong communication (Verbal and Written) - Self-starter and ability to work with minimum supervision - Team Player, flexible and open to changing priorities Responsibilities: - Develop of a digital marketing strategy for user acquisition/ sales. - Plan digital marketing campaigns, including - SEM, Display, Video, Social channels - Execute PPC/paid campaigns across adwords, bing, facebook - Measure and maintain reporting dashboard on the performance of all digital marketing campaigns - Attain key performance indicators such as reducing the cost per lead, cost per install, cost per order, cost per acquisition - Manage and optimize ad spend across the channels in a data driven approach Education UG - B.Tech/B.E. - Engineering/ Maths; PG - M.Tech/ MBA