Performance Marketing at Vai Ra · Remote only · 1 - 3 years · ₹1.5L - ₹2.5L / yr · Bootstrapped · Remote only · Posted 22 May 2024
Google AnalyticsThis is a part-time / Freelance opportunity
Vai Ra is a fine jewelry start-up based in Hyderabad. Founded in 2022, we are a digital-first D2C brand offering lab-grown diamond and moissanite jewelry. We are looking for a part-time/freelance digital marketing consultant who will work closely with the founders to drive the digital marketing activities.
Sales are the lifeline for a start-up, so ROAS and sales will be the main KPI. All the efforts of the person in this role should focus on maximizing sales through our campaigns. This will also fuel your growth within the organization. This role requires creative thinking to design profitable sales campaigns outside the "big agency" thought process. Our key performance indicator is Return on Ad Spend (ROAS) with a target of 12X. This target is achievable given our product range from 35k to 1 lac.
What would you be doing?
- Develop interactive ads with the available creative content. Our primary source of the content is photos and videos of real products (not photoshoots with models). You should be able to use these materials to build, test, and run your creative campaigns.
- Create interactive landing pages using Shopify-compatible apps
- Manage Google Ads and Meta ads campaigns independently, from strategy to optimization. You should be able to take complete ownership of the campaigns. Your performance will be measured by the sales reflected in your weekly dashboards.
- Manage email, WhatsApp, and SMS campaigns. These campaigns need to be designed daily, and you should be able to show revenue and Click-Through Rate (CTR) for them, similar to other paid advertising campaigns.
- Campaign management and optimization will be an integral part of this role. You should have good domain knowledge to detect and rectify technical problems across all ad tech tools, such as Google, Meta, and Bik.
- Implement exit popups, generate leads, and use these leads to create FOMO campaigns in regular intervals
Domain skills you must have to apply for this role:
- Google Ads
- Google Analytics
- Meta Facebook Business Manager
- Bik or similar marketing platforms
- Shopify
Other requirement for the role:
- You should be able to design sales campaigns that sell. We don't spend millions on campaigns. So you should be able to set aside the vanity metrics and be creative enough to create campaigns that mean the most for a startup
- You should be able to do everything from strategizing to running the campaigns without much supervision. Just like you, we dislike micromanagement.
- You’re organized with a high attention to detail: You’ll be managing all our ad campaigns
Experience
- 1-2 years experience in a performance marketer role
- Experience in managing campaigns for a luxury/lifestyle brand with high ticket orders is highly preferable
- Ability to work remotely (This is as much a skill as a perk)
Time commitment
- 20 hours per week
Why should you apply
- You will be our first digital marketer with a scope of making a great impact on a growing company
- Join a small team where every idea matters and a place that can take your skills to the next level
- Have an inside view of how D2C marketing works
Shubham Vishwakarma
Full Stack Developer - Averlon
About Vai Ra
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Google AnalyticsMandatory Skills: Google Ads, Meta Ads and LinkedIn Ads
- Minimum 2–3 years of experience in paid ad marketing across digital channels: Google Ads, Meta, LinkedIn.
- Hands-on experience in paid marketing, client communication, campaign planning, execution, and strategy.
- At least 2 years of hands-on experience managing and optimizing Google Ads.
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- Skilled in leveraging AI tools (e.g., Claude and ChatGPT) to enhance campaign efficiency and decision-making.
- Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking.
- Excellent written and verbal communication skills in English.
- Bachelor’s degree in any field; a Master’s degree is a plus.
Responsibilities:
● Budget Handled on Google AdWords, Facebook Ads, Instagram Ads.
● Proven track results of Ad creation, execution and monitoring.
● Well aware of Meta ads, Instagram Ads, Google Ads, LinkedIn Ads, Facebook business manager.
● Create and manage content marketing strategies.
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● Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information.
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Hiring Digital Marketing - Performance Marketing
Exp : 4 - 7 yrs
Edu : Any Graduates
Work Location : Bengaluru WFO
Must have Skills :
Experience: 3–6 years of relevant experience in Performance Marketing, preferably within the D2C (Direct-to-Consumer) segment.
Technical Skills: Hands-on experience in managing and optimizing Google Ads and Meta Ads (Facebook & Instagram) campaigns is mandatory.
Industry Experience: Candidates must have prior experience working with E-commerce, Quick Commerce, D2C, or B2C brands.
Corporate Experience: Candidates must have direct, in-house corporate experience managing performance marketing campaigns for brands.
Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta Ads, LinkedIn, and other digital platforms.
Monitor campaign performance metrics (CTR, CPC, CPA, ROAS) and deliver actionable insights.
Manage SEO/SEM strategies to improve website traffic and lead generation.
Collaborate with the design and content teams to create compelling ad creatives and landing pages.
Conduct A/B testing to maximize campaign efficiency.
Prepare weekly and monthly performance reports with clear ROI analysis.
Stay updated on industry trends, tools, and competitor strategies to enhance campaign effectiveness.
Coordinate with internal stakeholders to align campaigns with overall business objectives.
JOB DESCRIPTION – PERFORMANCE MARKETING SPECIALIST
Key Responsibilities:
- Plan, execute, and optimize performance marketing campaigns across Google Ads and Meta Ads.
- Manage campaigns for e-commerce websites, including product-based advertising, lead generation, conversions, and revenue-focused campaigns.
- Develop and implement paid advertising strategies based on campaign objectives, target audience, budget, and business goals.
- Monitor campaign performance and optimize CPC, CTR, CPA, ROAS, conversion rate, and overall ROI.
- Handle multiple client accounts and manage campaigns across different industries and business requirements.
- Independently manage assigned projects as well as collaborate effectively with the performance marketing team.
- Conduct keyword research, audience targeting, competitor analysis, ad copy testing, and campaign structuring.
- Create and manage different campaign types across Google Ads, including Search, Display, Performance Max, Shopping, and YouTube Ads.
- Plan and manage Meta Ads campaigns, including prospecting, retargeting, catalog/product ads, and conversion campaigns.
- Analyze campaign data and prepare regular performance reports with actionable insights and recommendations.
- Continuously test and optimize ad creatives, audiences, placements, bidding strategies, and landing pages.
- Coordinate with content, design, SEO, and development teams to improve campaign performance and conversion rates.
- Stay updated with the latest trends, features, policies, and best practices in Google Ads, Meta Ads, and digital advertising.
Required Skills & Experience:
- Proven hands-on experience working with both Google Ads and Meta Ads.
- Experience working with e-commerce websites and performance marketing campaigns is highly preferred.
- Experience handling multiple clients/accounts simultaneously.
- Ability to independently manage projects from campaign planning and execution to optimization and reporting.
- Experience working both individually and as part of a team.
- Strong understanding of conversion tracking, remarketing, audience targeting, bidding strategies, and campaign optimization.
- Good analytical and problem-solving skills with the ability to interpret campaign data and identify growth opportunities.
- Hands-on experience with Google Analytics/GA4, Google Tag Manager, Google Merchant Center, and other relevant marketing tools is preferred.
- Strong understanding of KPIs such as ROAS, ROI, CPA, CPC, CTR, CPL, and conversion rate.
- Excellent communication and client-handling skills.
Responsibilities:
● Budget Handled on Google AdWords, Facebook Ads, Instagram Ads.
● Proven track results of Ad creation, execution and monitoring.
● Well aware of Meta ads, Instagram Ads, Google Ads, LinkedIn Ads, Facebook business manager.
● Create and manage content marketing strategies.
● Forecast marketing campaign growth and ROI for marketing campaigns
● Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information.
● Drive traffic, generate leads to company pages.
● Adhering closely to deadlines & to budget, developing and revising ideas, and implementing projects.
Google AnalyticsSurya International Enterprise Ltd. is looking for a dynamic and result-oriented Digital Marketing Executive to plan, execute, and optimize digital marketing campaigns across multiple online channels. The ideal candidate should have hands-on experience in Google Ads, Meta Ads (Facebook & Instagram), SEO, social media marketing, lead generation, and performance marketing to drive brand awareness, website traffic, and business growth.
Key Responsibilities
Plan, create, and manage Google Ads campaigns, including Search, Display, Performance Max, YouTube, and Remarketing campaigns.
Plan, execute, and optimize Meta Ads (Facebook & Instagram) campaigns for lead generation, engagement, and conversions.
Monitor campaign performance and optimize budgets to maximize ROI, ROAS, CTR, and conversion rates.
Conduct keyword research and competitor analysis to improve campaign effectiveness.
Manage and optimize landing pages for better lead conversion.
Track, analyze, and report campaign performance using Google Analytics, Google Tag Manager, and Meta Business Suite.
Implement SEO best practices to improve website rankings and organic traffic.
Manage social media platforms and create engaging content strategies.
Coordinate with the design and content teams for ad creatives, banners, videos, and promotional materials.
Generate qualified leads and support sales teams through digital marketing initiatives.
Monitor industry trends, digital marketing tools, and competitor activities.
Prepare weekly and monthly performance reports with actionable insights.
Required Skills
Strong knowledge of Google Ads and Meta Ads Manager.
Experience in campaign setup, optimization, A/B testing, and performance tracking.
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Proficiency in Google Analytics, Google Tag Manager, Search Console, and Meta Business Suite.
Knowledge of lead generation and conversion optimization strategies.
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Good communication and coordination abilities.
About the company
A fast-growing mobility company in Hyderabad, hiring for its in-house marketing team.
Role at a glance
• Role: Digital Marketing Executive
• Type: Full-time, onsite
• Location: Hyderabad
• Experience: 1–3 years (internships and live campaign projects count)
• Salary: ₹20,000 – ₹28,000 per month + performance incentives
What you'll do
• Plan, launch and manage Google Ads campaigns (Search, Display, YouTube)
• Run and optimise Meta Ads on Facebook and Instagram
• Manage budgets, targeting, bidding and audience segments
• Track CPC, CTR, CPL, conversions, ROAS and acquisition cost
• A/B test creatives, copy, audiences and landing pages
• Create social posts, ad creatives, captions and reel scripts (Canva, CapCut)
• Plan and maintain a monthly content calendar
• Run retargeting and support landing-page conversion improvements
Skills we're looking for
• Hands-on Google Ads and Meta Ads experience
• Content creation for Instagram, Facebook and LinkedIn
• Canva, CapCut and basic analytics (GA4)
• Data-driven mindset and ownership of results
• Share campaign samples or results if you have them
Selection process
1. Communication round (AI)
2. Technical round on digital marketing
3. AI interview
Shortlisted candidates are interviewed by the company.
We are hiring a Digital Marketing Executive with at least 1 year of relevant experience to manage our end-to-end digital marketing and support operations. The ideal candidate will be responsible for running paid campaigns, improving organic visibility, handling customer queries, and supporting administrative tasks including cold email outreach.
Role & responsibilities
- Plan, execute, and optimize Google Ads campaigns (Search, Display, Conversion tracking)
- Manage Meta Ads (Facebook/Instagram) campaigns from setup to performance analysis
- Handle On-Page SEO (keyword optimization, meta tags, content structuring) and Off-Page SEO (backlinks, directory submissions, guest posting)
- Manage customer support queries via email/chat/calls in a timely and professional manner
- Handle cold emailing campaigns for author acquisition, editorial board outreach, and related activities
- Assist with general administrative and coordination tasks
- Prepare reports on campaign performance, SEO rankings, and outreach metrics
- Use AI tools to improve content creation, campaign optimization, and productivity
- Maintain documentation using MS Word, Excel, and other office tools
Preferred candidate profile
- Minimum 1 year of hands-on experience in digital marketing
- Working knowledge of Google Ads and Meta Ads Manager
- Understanding of On-Page and Off-Page SEO techniques
- Good command of MS Office tools, especially MS Word (formatting, documentation)
- Comfortable using AI tools (ChatGPT, Claude, Canva AI, etc.) for content and productivity
- Strong written and verbal communication skills (English)
- Experience with cold emailing / outreach tools is a plus
- Prior experience in customer support or client handling preferred
- Bachelor's degree in Marketing, Mass Communication, or related field preferred
Good to Have
- Familiarity with website content management
- Basic knowledge of email marketing tools (Mailchimp, etc.)
Digital Marketing Intern
We are looking for a Digital Marketing Intern with skills in lead generation, SEO, social media marketing, Google Ads, content creation, and email marketing. The candidate will support digital campaigns, generate potential leads, and contribute to business growth.
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon