Google AnalyticsThis is a part-time / Freelance opportunity
Vai Ra is a fine jewelry start-up based in Hyderabad. Founded in 2022, we are a digital-first D2C brand offering lab-grown diamond and moissanite jewelry. We are looking for a part-time/freelance digital marketing consultant who will work closely with the founders to drive the digital marketing activities.
Sales are the lifeline for a start-up, so ROAS and sales will be the main KPI. All the efforts of the person in this role should focus on maximizing sales through our campaigns. This will also fuel your growth within the organization. This role requires creative thinking to design profitable sales campaigns outside the "big agency" thought process. Our key performance indicator is Return on Ad Spend (ROAS) with a target of 12X. This target is achievable given our product range from 35k to 1 lac.
What would you be doing?
- Develop interactive ads with the available creative content. Our primary source of the content is photos and videos of real products (not photoshoots with models). You should be able to use these materials to build, test, and run your creative campaigns.
- Create interactive landing pages using Shopify-compatible apps
- Manage Google Ads and Meta ads campaigns independently, from strategy to optimization. You should be able to take complete ownership of the campaigns. Your performance will be measured by the sales reflected in your weekly dashboards.
- Manage email, WhatsApp, and SMS campaigns. These campaigns need to be designed daily, and you should be able to show revenue and Click-Through Rate (CTR) for them, similar to other paid advertising campaigns.
- Campaign management and optimization will be an integral part of this role. You should have good domain knowledge to detect and rectify technical problems across all ad tech tools, such as Google, Meta, and Bik.
- Implement exit popups, generate leads, and use these leads to create FOMO campaigns in regular intervals
Domain skills you must have to apply for this role:
- Google Ads
- Google Analytics
- Meta Facebook Business Manager
- Bik or similar marketing platforms
- Shopify
Other requirement for the role:
- You should be able to design sales campaigns that sell. We don't spend millions on campaigns. So you should be able to set aside the vanity metrics and be creative enough to create campaigns that mean the most for a startup
- You should be able to do everything from strategizing to running the campaigns without much supervision. Just like you, we dislike micromanagement.
- You’re organized with a high attention to detail: You’ll be managing all our ad campaigns
Experience
- 1-2 years experience in a performance marketer role
- Experience in managing campaigns for a luxury/lifestyle brand with high ticket orders is highly preferable
- Ability to work remotely (This is as much a skill as a perk)
Time commitment
- 20 hours per week
Why should you apply
- You will be our first digital marketer with a scope of making a great impact on a growing company
- Join a small team where every idea matters and a place that can take your skills to the next level
- Have an inside view of how D2C marketing works
Shubham Vishwakarma
Full Stack Developer - Averlon
About Vai Ra
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Role & Responsibilities
We are hiring for a Product Manager who will -
- Own business outcomes, not just releases and contribute on strategy to execution path
- Define product direction from market and customer insight
- Set the bar for modern, AI-forward product craft
- Help transition from solution-led to product-led growth thinking
- This role requires structured thinking, commercial acumen, technical depth, and relentless execution.
What Will You Own -
1.Business Outcome Ownership-
You will own measurable business metrics such as:
- Product led growth mapped to business and revenue enablers
- Adoption and activation metrics
- Retention, NPS, and customer expansion
- Cross / upsell enablement via Product Strategy
2. Market & Competitive Intelligence-
- Build deep understanding of India and Global retail tech landscape
- Identify whitespace and defensible product moats
- Translate macro trends (AI, omnichannel, automation) into product advantage
- Shape 12–18 month strategic product direction aligned to market growth KPIs
3. Customer-Backwards Thinking-
- Lead structured discovery with customers
- Convert insights into scalable, repeatable product bets
- Protect long-term product integrity over short-term customizations
4. Product Craft & Execution Excellence-
- Translate strategy into crisp PRDs and solution briefs. We need PMs who will deliver prototypes not just PRDs
- Drive prioritization frameworks grounded in ROI and impact
- Exceptional product sense knowing when to prioritize speed and when to invest in foundational work
- Builder mindset with obsession for speed and constraint free thinking.
5. AI-Native Product Innovation-
- Identify opportunities to embed AI native solutions into product workflows
- Move beyond dashboards into automation & copilots that could add delight to customers
- Be obsessed to test and adopt all contemporary AI tools and technologies
6. Own the success post launch-
- Define success metrics and monitor product performance post launch
- Use data and analytics to make informed prioritization and continuous improvement.
- Equip sales, support and marketing so they can prepare their work and effectively communicate and win with customers
Ideal Candidate
- Strong Product Manager with relevant industry (ERP/POS/B2B SaaS in RetailTech) experience OR Top College MBA graduate with 2 years experience in product company
- Mandatory (Experience 1) – Must have 2+ years of hands-on experience in Product Management in B2B SaaS in Retail Tech Industry OR POS OR Supply-chain/Logistic-Tech OR Commerce / Omnichannel platforms.
- Mandatory (Experience 2) - Must have proven track record of driving measurable business impact, such as improvements in product adoption, revenue, retention, activation, or customer experience, rather than only delivering features.
- Mandatory (Experience 3) – Must demonstrate end-to-end product ownership, including product discovery, PRD creation, prioritization, launch, and post-launch performance tracking
- Mandatory (Stability) – Candidate should have worked minimum 1.5 years in each company
- Mandatory (Company) - Ecommerce / POS/ Retail Tech SaaS Companies
- Mandatory (Note): Top College MBA graduate with 2 years experience in product company will also work
Who are we ?
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Engineering Depth: 7-10 years of professional experience in end-to-end data product development. You have a portfolio that proves your ability to build complex, high-velocity pipelines for both Batch and Streaming workloads
Cloud-Native Fluency: Deep, hands-on experience designing and deploying scalable data solutions on at least one major cloud platform (AWS, GCP, or Azure). You are comfortable navigating the nuances of EMR, BigQuery, or Synapse at scale.
Al-Native Workflow: You don't just build for Al you build with Al. You must be proficient in using Al coding assistants (e.g.. GitHub Copilot) to accelerate your delivery and have a track record of building the data foundations required for Generative Al.
Architectural Portfolio: Evidence of leading 2-3 large-scale transformations-including platform migrations, data lakehouse builds, or real-time
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quality over quantity.
Postgres with InfluxDB, Oracle, MySQL and Redis experience a plus.
Docker, Kubernetes, Helm, OpenShift and associated tooling.
AWS, especially ECS, Lambda, RDS and DynamoDB. Performance and uptime are super
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The challenge of scaling a global, distributed API to 10,000+ requests per second.
We have SDKs in a bunch of languages, so the more polyglot you are the better.
If you like writing JS and React that would be awesome too.
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- Growing business through the development of new leads and new contacts.
- Required experience in handling/acquiring overseas clients & projects.
- The ideal candidate has to work with the clients to understand their business requirements.
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- Knowledge of responsive design principles and mobile-first design approach.
- Excellent communication, collaboration, and presentation skills.
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Working at CAST R&D means being an important part of a highly-talented, fast-paced, multi-cultural and Agile team based in Paris (France) and Bangalore (India). The team builds a sophisticated source code analysis platform leveraging parsing, control flow, data flow and others mechanisms to fully understand the inner structure of the complex IT Systems developed and used by the Fortune 500 companies.
You, working as individual contributor as part of team, will contribute to the core part of our platform: source code analyzers. You will contribute to the evolution of our technology to support the latest evolution of languages and frameworks. You will have the opportunity to work on the different parts of the analysis chain from parsing to developing new quality rules notably the ones related to the emerging CISQ standard. Python or C++ will be your main languages.
About your Team
We develop source code analyzers which are plugins of our platform CAST AIP.
Close to customer needs, we deliver incrementally features and fixes according to priorities. Using Lean approach and eXtreme Programming:
• We write user documentation
• We thank our testers to find bugs which enable us to add more unit test coverage.
Profile
The candidate should have a passion for technology and a flexible, creative approach to problem solving.
• Must have at least 4 years of experience
• Must have expertise in Python or C++ development
• Must be pragmatic
• Must have excellent written, oral and telephone communication skills in English.
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• Must accept to follow a framework of rules on how to write/design static analyzers
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- Develop front end User Interface of our UKLB Experience Analysis (Biometrics) tool using SharePoint, PowerApps, Power Automate, and Logic Apps
- Connection of UI with back end SQL Database using Logic Apps - Advise solution design as a Logic Apps expert (specifically around UI)
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Skills and Experience
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- Microsoft Azure Developer Certification
- Experience with .Net SDK, integration tools, Application and Security frameworks
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NodeJS (Node.js)React.js
Angular (2+)
AngularJS (1.x)
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Job description
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- Must be able to develop application modules independently and fix any bugs promptly.
- Do unit testing for the development work carried out.
- Act as a mentor to the junior developers and provide technical guidance.
- Troubleshoot problems and provide solutions.
- Conduct and participate in project planning & scheduling, design discussions, and provide assistance during testing.
- Willing to learn and adopt new technologies in a short period of time as required by the project.
- Will require to produce technical documentation as the requirements of the project.
- Remain up to date with the modern industry practices involved in designing & developing high-quality software.
- Should be able to do performance engineering and identify and fix bottlenecks
Job Requirements
- Good knowledge of Node.js, Express.js, React
- Need clear understanding of JavaScript and Typescript.
- Sound understanding of MVC and design patterns.
- Excellent grasp of data structures and designing and developing ReST APIs.
- Good skills of NoSQL (MongoDB or equivalent).
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- Good communication skills.
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- Should have experience in using Git & VSCode.
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NodeJS (Node.js)
Java
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• Possess strong analytical skills, able to quickly learn and navigate through unknown territory, suggest and implement solutions.
• Excited about working in a fast-paced, demanding environment where solutions/fixes are
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• Extremely hands-on engineer with a passion for javascript based front end and back end
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execution.
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Must-Have :
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• Expert understanding of Javascript, Angular.js, and Node.js
• Expertise with RDBMS (PostgreSQL, MySQL)
• Experience with RabittMQ, Elastic Search, AWS echo system, continuous integration and
deployment methodologies (Jenkins, Kubernetes, etc) is must
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Key Requirements:
Following skills are not required but are a plus:
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon