Performance Marketing at Vai Ra · Remote only · 1 - 3 years · ₹1.5L - ₹2.5L / yr · Bootstrapped · Remote only · Posted 22 May 2024
Google AnalyticsThis is a part-time / Freelance opportunity
Vai Ra is a fine jewelry start-up based in Hyderabad. Founded in 2022, we are a digital-first D2C brand offering lab-grown diamond and moissanite jewelry. We are looking for a part-time/freelance digital marketing consultant who will work closely with the founders to drive the digital marketing activities.
Sales are the lifeline for a start-up, so ROAS and sales will be the main KPI. All the efforts of the person in this role should focus on maximizing sales through our campaigns. This will also fuel your growth within the organization. This role requires creative thinking to design profitable sales campaigns outside the "big agency" thought process. Our key performance indicator is Return on Ad Spend (ROAS) with a target of 12X. This target is achievable given our product range from 35k to 1 lac.
What would you be doing?
- Develop interactive ads with the available creative content. Our primary source of the content is photos and videos of real products (not photoshoots with models). You should be able to use these materials to build, test, and run your creative campaigns.
- Create interactive landing pages using Shopify-compatible apps
- Manage Google Ads and Meta ads campaigns independently, from strategy to optimization. You should be able to take complete ownership of the campaigns. Your performance will be measured by the sales reflected in your weekly dashboards.
- Manage email, WhatsApp, and SMS campaigns. These campaigns need to be designed daily, and you should be able to show revenue and Click-Through Rate (CTR) for them, similar to other paid advertising campaigns.
- Campaign management and optimization will be an integral part of this role. You should have good domain knowledge to detect and rectify technical problems across all ad tech tools, such as Google, Meta, and Bik.
- Implement exit popups, generate leads, and use these leads to create FOMO campaigns in regular intervals
Domain skills you must have to apply for this role:
- Google Ads
- Google Analytics
- Meta Facebook Business Manager
- Bik or similar marketing platforms
- Shopify
Other requirement for the role:
- You should be able to design sales campaigns that sell. We don't spend millions on campaigns. So you should be able to set aside the vanity metrics and be creative enough to create campaigns that mean the most for a startup
- You should be able to do everything from strategizing to running the campaigns without much supervision. Just like you, we dislike micromanagement.
- You’re organized with a high attention to detail: You’ll be managing all our ad campaigns
Experience
- 1-2 years experience in a performance marketer role
- Experience in managing campaigns for a luxury/lifestyle brand with high ticket orders is highly preferable
- Ability to work remotely (This is as much a skill as a perk)
Time commitment
- 20 hours per week
Why should you apply
- You will be our first digital marketer with a scope of making a great impact on a growing company
- Join a small team where every idea matters and a place that can take your skills to the next level
- Have an inside view of how D2C marketing works
Shubham Vishwakarma
Full Stack Developer - Averlon
About Vai Ra
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Google AnalyticsMandatory Skills: Google Ads, Meta Ads and LinkedIn Ads
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Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta Ads, LinkedIn, and other digital platforms.
Monitor campaign performance metrics (CTR, CPC, CPA, ROAS) and deliver actionable insights.
Manage SEO/SEM strategies to improve website traffic and lead generation.
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Prepare weekly and monthly performance reports with clear ROI analysis.
Stay updated on industry trends, tools, and competitor strategies to enhance campaign effectiveness.
Coordinate with internal stakeholders to align campaigns with overall business objectives.
Responsibilities:
● Budget Handled on Google AdWords, Facebook Ads, Instagram Ads.
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Google AnalyticsSurya International Enterprise Ltd. is looking for a dynamic and result-oriented Digital Marketing Executive to plan, execute, and optimize digital marketing campaigns across multiple online channels. The ideal candidate should have hands-on experience in Google Ads, Meta Ads (Facebook & Instagram), SEO, social media marketing, lead generation, and performance marketing to drive brand awareness, website traffic, and business growth.
Key Responsibilities
Plan, create, and manage Google Ads campaigns, including Search, Display, Performance Max, YouTube, and Remarketing campaigns.
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Strong knowledge of Google Ads and Meta Ads Manager.
Experience in campaign setup, optimization, A/B testing, and performance tracking.
Understanding of SEO, SEM, keyword research, and website analytics.
Proficiency in Google Analytics, Google Tag Manager, Search Console, and Meta Business Suite.
Knowledge of lead generation and conversion optimization strategies.
Strong analytical and reporting skills.
Good communication and coordination abilities.
Job Responsibilities:
Plan, launch, and optimize Meta (Facebook & Instagram) and Google Ads campaigns.
Monitor campaign performance and improve ROAS, CPA, CTR, and conversions.
Manage campaign budgets and perform A/B testing for creatives and audiences.
Track performance using Google Analytics, Meta Ads Manager, and Google Ads.
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Requirements:
1–3 years of experience in Meta and Google Ads.
Internship experience preferred
Strong understanding of performance marketing, conversion tracking, and analytics.
Experience with Google Analytics, Google Tag Manager, and Meta Pixel is preferred.
Analytical mindset with excellent problem-solving skills.
Key Skills: Meta Ads, Google Ads, Performance Marketing, ROAS Optimization, Google Analytics, A/B Testing, Campaign Management.
The recruiter has not been active on this job recently. You may apply but please expect a delayed response.
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- Working knowledge of Google Ads and Meta Ads Manager
- Understanding of On-Page and Off-Page SEO techniques
- Good command of MS Office tools, especially MS Word (formatting, documentation)
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- Strong written and verbal communication skills (English)
- Experience with cold emailing / outreach tools is a plus
- Prior experience in customer support or client handling preferred
- Bachelor's degree in Marketing, Mass Communication, or related field preferred
Good to Have
- Familiarity with website content management
- Basic knowledge of email marketing tools (Mailchimp, etc.)
Responsibilities:
- Plan, launch, and optimize campaigns across Meta and Google platforms.
- Manage budgets and daily campaign performance.
- Scale profitable campaigns while maintaining efficiency targets.
- Build acquisition and retargeting audiences.
- Create lookalike audiences.
- Develop testing frameworks for campaign scaling.
- Work closely with designers and content teams.
- Recommend creative improvements based on campaign data.
- Drive testing of creatives and messaging.
- Maintain campaign dashboards.
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- Present recommendations and insights to leadership.
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● Conversion Rate
● Customer Acquisition Volume
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- Minimum 1 year of hands-on experience with Meta Ads & Google Ads
- Strong understanding of performance marketing & campaign optimization
- Ability to work closely with designers and the content team
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- Data-driven mindset with a focus on leads, sales & ROAS
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● Budget Handled on Google AdWords, Facebook Ads, Instagram Ads.
● Proven track results of Ad creation, execution and monitoring.
● Well aware of Meta ads, Instagram Ads, Google Ads, LinkedIn Ads, Facebook business manager.
● Create and manage content marketing strategies.
● Forecast marketing campaign growth and ROI for marketing campaigns
● Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information.
● Drive traffic, generate leads to company pages.
● Adhering closely to deadlines & to budget, developing and revising ideas, and implementing projects.
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon