Performance Marketing

at Vai Ra

Performance Marketing

Vai Ra

Company

Home

Performance Marketing

at Vai Ra

Posted by Rohit Vadithela

1 - 3 yrs

₹1.5L - ₹2.5L / yr

Remote only

Skills

Google Analytics

Facebook Marketing

Google Adwords

Search Engine Marketing (SEM)

Email Marketing

Hootsuite

This is a part-time / Freelance opportunity

Vai Ra is a fine jewelry start-up based in Hyderabad. Founded in 2022, we are a digital-first D2C brand offering lab-grown diamond and moissanite jewelry. We are looking for a part-time/freelance digital marketing consultant who will work closely with the founders to drive the digital marketing activities.

Sales are the lifeline for a start-up, so ROAS and sales will be the main KPI. All the efforts of the person in this role should focus on maximizing sales through our campaigns. This will also fuel your growth within the organization. This role requires creative thinking to design profitable sales campaigns outside the "big agency" thought process. Our key performance indicator is Return on Ad Spend (ROAS) with a target of 12X. This target is achievable given our product range from 35k to 1 lac.

What would you be doing?

Develop interactive ads with the available creative content. Our primary source of the content is photos and videos of real products (not photoshoots with models). You should be able to use these materials to build, test, and run your creative campaigns.
Create interactive landing pages using Shopify-compatible apps
Manage Google Ads and Meta ads campaigns independently, from strategy to optimization. You should be able to take complete ownership of the campaigns. Your performance will be measured by the sales reflected in your weekly dashboards.
Manage email, WhatsApp, and SMS campaigns. These campaigns need to be designed daily, and you should be able to show revenue and Click-Through Rate (CTR) for them, similar to other paid advertising campaigns.
Campaign management and optimization will be an integral part of this role. You should have good domain knowledge to detect and rectify technical problems across all ad tech tools, such as Google, Meta, and Bik.
Implement exit popups, generate leads, and use these leads to create FOMO campaigns in regular intervals

Domain skills you must have to apply for this role:

Google Ads
Google Analytics
Meta Facebook Business Manager
Bik or similar marketing platforms
Shopify

Other requirement for the role:

You should be able to design sales campaigns that sell. We don't spend millions on campaigns. So you should be able to set aside the vanity metrics and be creative enough to create campaigns that mean the most for a startup
You should be able to do everything from strategizing to running the campaigns without much supervision. Just like you, we dislike micromanagement.
You’re organized with a high attention to detail: You’ll be managing all our ad campaigns

Experience

1-2 years experience in a performance marketer role
Experience in managing campaigns for a luxury/lifestyle brand with high ticket orders is highly preferable
Ability to work remotely (This is as much a skill as a perk)

Time commitment

20 hours per week

Why should you apply

You will be our first digital marketer with a scope of making a great impact on a growing company
Join a small team where every idea matters and a place that can take your skills to the next level
Have an inside view of how D2C marketing works

This is a part-time / Freelance opportunity

What would you be doing?

Develop interactive ads with the available creative content. Our primary source of the content is photos and videos of real products (not photoshoots with models). You should be able to use these materials to build, test, and run your creative campaigns.
Create interactive landing pages using Shopify-compatible apps
Manage Google Ads and Meta ads campaigns independently, from strategy to optimization. You should be able to take complete ownership of the campaigns. Your performance will be measured by the sales reflected in your weekly dashboards.
Manage email, WhatsApp, and SMS campaigns. These campaigns need to be designed daily, and you should be able to show revenue and Click-Through Rate (CTR) for them, similar to other paid advertising campaigns.
Campaign management and optimization will be an integral part of this role. You should have good domain knowledge to detect and rectify technical problems across all ad tech tools, such as Google, Meta, and Bik.
Implement exit popups, generate leads, and use these leads to create FOMO campaigns in regular intervals

Domain skills you must have to apply for this role:

Google Ads
Google Analytics
Meta Facebook Business Manager
Bik or similar marketing platforms
Shopify

Other requirement for the role:

You should be able to design sales campaigns that sell. We don't spend millions on campaigns. So you should be able to set aside the vanity metrics and be creative enough to create campaigns that mean the most for a startup
You should be able to do everything from strategizing to running the campaigns without much supervision. Just like you, we dislike micromanagement.
You’re organized with a high attention to detail: You’ll be managing all our ad campaigns

Experience

1-2 years experience in a performance marketer role
Experience in managing campaigns for a luxury/lifestyle brand with high ticket orders is highly preferable
Ability to work remotely (This is as much a skill as a perk)

Time commitment

20 hours per week

Why should you apply

You will be our first digital marketer with a scope of making a great impact on a growing company
Join a small team where every idea matters and a place that can take your skills to the next level
Have an inside view of how D2C marketing works

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About Vai Ra

Founded :

2022

Type :

Product

Size :

0-20

Stage :

Bootstrapped

About

Vaira is a comprehensive process solution for the construction and energy industry. It provides digital forms, augmented reality surveying, and more. Vaira is an all-in-one platform that allows users to digitize tasks with just a few clicks. It helps t...

Company social profiles

N/A

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Lead the design of Android and iOS applications in a modular fashion with reusable components.
Proactively identify issues related to memory consumption, battery drain and multi-threading in the application by planning regular tests and analysis.
Deliver Android and iOS applications with integration to backend services deployed on the cloud with high quality and responsiveness.
Create strong practices around test driven development, automating delivery of apps to the marketplace with strong CI/CD practices.
Manage a highly skilled and efficient team by hiring, keeping the team motivated, and managing performance.
Play the role of an unblocker in a tight scrum environment. Should be able to help other developers with challenges, problem solving, and help achieve milestones as per plan.
Prioritize to manage ad-hoc requests in parallel with ongoing projects.
Hands on with programming with 50%+ of bandwidth going into modules owned.

Skills/Experience

A highly talented developer with 10+ years of hands-on experience in building apps that have been released to the Play Store(Android) and Appstore(iOS).
Demonstrated experience managing teams of 5-10 or more engineers in mobile application teams.
Strong knowledge of Android, Kotlin, iOS, Swift, Objective C and working with MVVM, MVP, MVC patterns.
Experience building mobile applications which lean heavily on connecting to cloud services to gather data and stream videos/content.
Working knowledge of Xamarin or Flutter (cross platform frameworks) is highly preferred.
Practitioner of test driven development practices. Experience in creating and adhering to best practices for development.

Category Manager

at Affairal

1 video

1 recruiter

Posted by Govind Balakrishna

Bengaluru (Bangalore)

5 - 14 yrs

₹10L - ₹45L / yr

MS-Excel

Vendor Acquisition

Cataloguing

Macros

Vendor Management

+3 more

Hey Everyone, look forward to talk to you. We are a disruptive start up in fashion marketplace segment working on core personalization.Featured@tech crunch, websummit,voted top 100 start ups from the Asia region by Tech.co& Red herring. We are hiring! Team of Ex-flipkart,intel, myntra, intuit, ibm and others. We look forward to see you onboard in this amazing journey forward. Thanks & Regards Govind Founder/CEO @ Affairal +919972668335/+918904013330 Job Perks Free lunch

java full stack Developer

at TechStar Group

2 recruiters

Posted by nagamani gattu

Chennai, Hyderabad

3 - 7 yrs

₹6L - ₹22L / yr

Java

AngularJS (1.x)

Javascript

HTML/CSS

experience in java experience in Angular js experience in HTMl/CSS and javascript

Presales - IT

at Claritus Consulting

1 recruiter

Posted by Nayak R

Noida, NCR (Delhi | Gurgaon | Noida)

3 - 10 yrs

₹4L - ₹8L / yr

Presales

Business Development

Solution selling

Consultative Selling

Account Management

+3 more

1. Strong pre-sales / bid management experience.2. Should have very good experience in responding to RFI/RFQ/RFP Prepare and deliver Statement of Work detailing the technical and commercial proposal to the Customers Work closely with the Sales/Technical/Delivery teams while building the proposal.3. Should have very good experience in preparing documents / slide decks for Collaterals Case Studies.4. Client/Customer Visits Skill Sets presentation / Business Unit Overview Analyze pre-bid feasibility to deliver cost effective customer/partner solution.5. The candidate with prior experience of working for India market Experience in client handling, customer interaction and solution presentation Prior Experience of working for Microsoft Solutions/Services Capable of handling Custom Visits Lead generation and Sales experience is a Plus.Key Skills : Strong Communication Skills having command over English Good technical understanding Well versed in Estimation techniques and Commercial / Pricing models Good understanding of SDLC Waterfall, Agile Big picture understanding Lead Generation, Sales cycle, Bid Management / Pre-sales cycle, Project Execution, Support etc.

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