
This is a part-time / Freelance opportunity
Vai Ra is a fine jewelry start-up based in Hyderabad. Founded in 2022, we are a digital-first D2C brand offering lab-grown diamond and moissanite jewelry. We are looking for a part-time/freelance digital marketing consultant who will work closely with the founders to drive the digital marketing activities.
Sales are the lifeline for a start-up, so ROAS and sales will be the main KPI. All the efforts of the person in this role should focus on maximizing sales through our campaigns. This will also fuel your growth within the organization. This role requires creative thinking to design profitable sales campaigns outside the "big agency" thought process. Our key performance indicator is Return on Ad Spend (ROAS) with a target of 12X. This target is achievable given our product range from 35k to 1 lac.
What would you be doing?
- Develop interactive ads with the available creative content. Our primary source of the content is photos and videos of real products (not photoshoots with models). You should be able to use these materials to build, test, and run your creative campaigns.
- Create interactive landing pages using Shopify-compatible apps
- Manage Google Ads and Meta ads campaigns independently, from strategy to optimization. You should be able to take complete ownership of the campaigns. Your performance will be measured by the sales reflected in your weekly dashboards.
- Manage email, WhatsApp, and SMS campaigns. These campaigns need to be designed daily, and you should be able to show revenue and Click-Through Rate (CTR) for them, similar to other paid advertising campaigns.
- Campaign management and optimization will be an integral part of this role. You should have good domain knowledge to detect and rectify technical problems across all ad tech tools, such as Google, Meta, and Bik.
- Implement exit popups, generate leads, and use these leads to create FOMO campaigns in regular intervals
Domain skills you must have to apply for this role:
- Google Ads
- Google Analytics
- Meta Facebook Business Manager
- Bik or similar marketing platforms
- Shopify
Other requirement for the role:
- You should be able to design sales campaigns that sell. We don't spend millions on campaigns. So you should be able to set aside the vanity metrics and be creative enough to create campaigns that mean the most for a startup
- You should be able to do everything from strategizing to running the campaigns without much supervision. Just like you, we dislike micromanagement.
- You’re organized with a high attention to detail: You’ll be managing all our ad campaigns
Experience
- 1-2 years experience in a performance marketer role
- Experience in managing campaigns for a luxury/lifestyle brand with high ticket orders is highly preferable
- Ability to work remotely (This is as much a skill as a perk)
Time commitment
- 20 hours per week
Why should you apply
- You will be our first digital marketer with a scope of making a great impact on a growing company
- Join a small team where every idea matters and a place that can take your skills to the next level
- Have an inside view of how D2C marketing works

About Vai Ra
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About the role:
As a Senior Product Designer on the Design Systems team at HighLevel, you will create components, libraries, and patterns and provide support for the core design system. This Design System will be used throughout all of our products and platforms. This team focuses on the functional layer of our design systems and how it extends our overall brand. You'll collaborate closely with peer designers, engineers and leadership to work on initiatives to improve the overall experience for all HighLevel offerings. The design system is also meant to improve how product teams design and build day-to-day.
Requirement
- At least 5+ years of relevant professional experience, with 1 or more years in building and maintaining design systems
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- Good understanding of core web technologies, including HTML, CSS and JavaScript.
Must Have
- You enjoy socializing a design system across the organization.
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- Initiating conversations with prospects through cold calling, emailing, and other sources.
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- Presenting company offerings and taking the prospects through the lead generation cycle to convert them into potential opportunities.
- Moving leads through the funnel to set up meetings.
- Should be able to handle the initial customer call to identify and qualify the opportunity.
- Profiling and qualifying companies based on industries, geography, revenue, employee strength, and vertical.
- Extensively knowledgeable in secondary research on companies and decision-makers using different market research tools like LinkedIn, ZoomInfo, etc.
- Proficient in the use of CRM to track daily sales activities.
- Should have strong research capabilities and a good understanding of the North American market, industries, and IT Services.
- Identifying Decision-makers, and influencers in department-wise and collecting required information like email id, contact number, domain, responsibilities, etc.
Skillsets Required:
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- Strong desire and a go-getter attitude with a focus on reaching targets.
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- Good proficiency in LinkedIn Navigator, Salesforce, ZoomInfo, and MS Office (Outlook, Word, PowerPoint, Excel)


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Greetings from Colan Infotech Pvt Ltd !!
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