Google AnalyticsThis is a part-time / Freelance opportunity
Vai Ra is a fine jewelry start-up based in Hyderabad. Founded in 2022, we are a digital-first D2C brand offering lab-grown diamond and moissanite jewelry. We are looking for a part-time/freelance digital marketing consultant who will work closely with the founders to drive the digital marketing activities.
Sales are the lifeline for a start-up, so ROAS and sales will be the main KPI. All the efforts of the person in this role should focus on maximizing sales through our campaigns. This will also fuel your growth within the organization. This role requires creative thinking to design profitable sales campaigns outside the "big agency" thought process. Our key performance indicator is Return on Ad Spend (ROAS) with a target of 12X. This target is achievable given our product range from 35k to 1 lac.
What would you be doing?
- Develop interactive ads with the available creative content. Our primary source of the content is photos and videos of real products (not photoshoots with models). You should be able to use these materials to build, test, and run your creative campaigns.
- Create interactive landing pages using Shopify-compatible apps
- Manage Google Ads and Meta ads campaigns independently, from strategy to optimization. You should be able to take complete ownership of the campaigns. Your performance will be measured by the sales reflected in your weekly dashboards.
- Manage email, WhatsApp, and SMS campaigns. These campaigns need to be designed daily, and you should be able to show revenue and Click-Through Rate (CTR) for them, similar to other paid advertising campaigns.
- Campaign management and optimization will be an integral part of this role. You should have good domain knowledge to detect and rectify technical problems across all ad tech tools, such as Google, Meta, and Bik.
- Implement exit popups, generate leads, and use these leads to create FOMO campaigns in regular intervals
Domain skills you must have to apply for this role:
- Google Ads
- Google Analytics
- Meta Facebook Business Manager
- Bik or similar marketing platforms
- Shopify
Other requirement for the role:
- You should be able to design sales campaigns that sell. We don't spend millions on campaigns. So you should be able to set aside the vanity metrics and be creative enough to create campaigns that mean the most for a startup
- You should be able to do everything from strategizing to running the campaigns without much supervision. Just like you, we dislike micromanagement.
- You’re organized with a high attention to detail: You’ll be managing all our ad campaigns
Experience
- 1-2 years experience in a performance marketer role
- Experience in managing campaigns for a luxury/lifestyle brand with high ticket orders is highly preferable
- Ability to work remotely (This is as much a skill as a perk)
Time commitment
- 20 hours per week
Why should you apply
- You will be our first digital marketer with a scope of making a great impact on a growing company
- Join a small team where every idea matters and a place that can take your skills to the next level
- Have an inside view of how D2C marketing works
Shubham Vishwakarma
Full Stack Developer - Averlon
About Vai Ra
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Business Development Associate*
Job Summary
We're seeking a motivated Business Development Associate to drive sales growth and revenue expansion. During the probation period, you'll undergo a comprehensive one-week training program, receive relevant data from management, and be expected to sell at least two subscription plans to customers.
Key Responsibilities
1. Sell subscription plans to clients
2. Generate leads and convert them into sales
3. Increase revenue for the company
4. Engage with potential clients through calls and meetings
5. Meet minimum sales targets consistently
6. Do follow ups they will get leads from the management
Compensation
- Salary: ₹15,000 - ₹30,000 per month
- Incentives: Up to ₹60,000 for depends upon performance
Earn upto 80-1 lack according to the performance
Probation Period Details
- Duration: One week training
- Data Provision: We'll provide you with relevant customer data
- Expectations: Sell at least two subscription plans within the probation period
Post-Probation Expectations
- Payroll Commencement: Your salary will start once you successfully complete the probation period
- Ongoing Targets: You'll be expected to consistently meet sales targets and contribute to revenue growth
- Performance Evaluation: Your performance will be regularly evaluated to ensure you're meeting expectations
Work Arrangement
- Hybrid/Remote: Flexible work arrangement with options to work from home or office
If you're a driven and sales-focused individual, apply now to join our team!
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