
This is a part-time / Freelance opportunity
Vai Ra is a fine jewelry start-up based in Hyderabad. Founded in 2022, we are a digital-first D2C brand offering lab-grown diamond and moissanite jewelry. We are looking for a part-time/freelance digital marketing consultant who will work closely with the founders to drive the digital marketing activities.
Sales are the lifeline for a start-up, so ROAS and sales will be the main KPI. All the efforts of the person in this role should focus on maximizing sales through our campaigns. This will also fuel your growth within the organization. This role requires creative thinking to design profitable sales campaigns outside the "big agency" thought process. Our key performance indicator is Return on Ad Spend (ROAS) with a target of 12X. This target is achievable given our product range from 35k to 1 lac.
What would you be doing?
- Develop interactive ads with the available creative content. Our primary source of the content is photos and videos of real products (not photoshoots with models). You should be able to use these materials to build, test, and run your creative campaigns.
- Create interactive landing pages using Shopify-compatible apps
- Manage Google Ads and Meta ads campaigns independently, from strategy to optimization. You should be able to take complete ownership of the campaigns. Your performance will be measured by the sales reflected in your weekly dashboards.
- Manage email, WhatsApp, and SMS campaigns. These campaigns need to be designed daily, and you should be able to show revenue and Click-Through Rate (CTR) for them, similar to other paid advertising campaigns.
- Campaign management and optimization will be an integral part of this role. You should have good domain knowledge to detect and rectify technical problems across all ad tech tools, such as Google, Meta, and Bik.
- Implement exit popups, generate leads, and use these leads to create FOMO campaigns in regular intervals
Domain skills you must have to apply for this role:
- Google Ads
- Google Analytics
- Meta Facebook Business Manager
- Bik or similar marketing platforms
- Shopify
Other requirement for the role:
- You should be able to design sales campaigns that sell. We don't spend millions on campaigns. So you should be able to set aside the vanity metrics and be creative enough to create campaigns that mean the most for a startup
- You should be able to do everything from strategizing to running the campaigns without much supervision. Just like you, we dislike micromanagement.
- You’re organized with a high attention to detail: You’ll be managing all our ad campaigns
Experience
- 1-2 years experience in a performance marketer role
- Experience in managing campaigns for a luxury/lifestyle brand with high ticket orders is highly preferable
- Ability to work remotely (This is as much a skill as a perk)
Time commitment
- 20 hours per week
Why should you apply
- You will be our first digital marketer with a scope of making a great impact on a growing company
- Join a small team where every idea matters and a place that can take your skills to the next level
- Have an inside view of how D2C marketing works

About Vai Ra
About
Company social profiles
Similar jobs
Bachelor’s degree in Marketing, Mass Communication, Digital Media, or related field.
3–5 years of experience in social media management, preferably with ecommerce/D2C brands.
Strong knowledge of social media platforms, trends, and tools (Meta Business Suite, Hootsuite, Canva, etc.).
Proven track record of growing social channels and executing campaigns.
Excellent verbal and written communication skills.
Creative thinker with an eye for detail and design aesthetics.
Basic understanding of performance marketing & analytics.
Layer Tech Solutions is looking for a detail-oriented Business Analyst with 1–3 years of experience to support our growing team. The ideal candidate will bridge the gap between business needs and technical solutions.
- Analyze business processes and identify areas for improvement
- Gather and document requirements from stakeholders
- Collaborate with cross-functional teams to develop solutions
- Prepare reports, dashboards, and presentations
- Strong analytical, problem-solving, and communication skills
- Experience with tools like JIRA, Confluence, or similar preferred
- Knowledge of IT services or software development lifecycle is a plus
KEY RESPONSIBILITIES:
- Collaborate with Project Manager or Project Consultant to develop front end of mobile and web application
- Delivering a complete front-end application
- Ensuring high performance on mobile and desktop
- Writing tested, idiomatic, and documented JavaScript, HTML and CSS
- Coordinating the workflow between the graphic designer, the HTML coder, and yourself
- Cooperating with the back-end developer in the process of building the RESTful API
- Collaborate with the stakeholders, the users, the build team and other development partners to implement state-of-the-art user experiences.
- Collaborate with cross-functional teams to analyze, design, and ship new features
- Participate actively in discussions, presentations and decisions about front end development, web application, mobile app etc.
- Act as the impulse by providing clear guidance to the team’s questions during implementation phases
- Implement new technologies to maximize application performance
- Work with outside data sources and APIs
- Work on bug fixing and improving application performance
KEY COMPETENCIES & SKILLS:
- Strong object-oriented JavaScript
- Flat box, material design concepts
- AngularJS, MVC frameworks – Angular
- CSS precompilers like Sass and LESS
- Skills in one or more chosen frameworks/libraries like jQuery or Bootstrap
- AJAX (Asynchronous JavaScript and XML)
- HTML 5, CSS Modules, Web pack, Babel, npm
- jQuery, jQueryUI, RequireJS, doT.js (Templating Engine)
- Able to integrate existing API (REST)
- Understanding of java web application technology stack (core Java, spring core, Spring MVC, Hibernate, REST)
- Git/GitHub, Continuous integration using maven & Jenkins
- Integrate applications with network systems, servers and databases.
- Troubleshoot problems with application development and use
- Excellent conceptual, and critical thinking capabilities
- Self-directed and self-motivated with the ability to take charge or play a supporting role
- Strong understanding of product development
- Clear written and verbal communications skills (English), including presentation skill
- Basic knowledge of Microsoft Office (Word, Excel and PowerPoint) is required.
Full Stack Engineer
About ZenTrades:
ZenTrades is a rapidly growing product startup that has established a strong foundation in the realm of SaaS (Software as a Service) business solutions, particularly in the Field Service Management software domain. Our vision is to revolutionize the trade services industry by seamlessly integrating technology, streamlining operations, enhancing customer experiences, and driving growth.
Position Overview :
We are actively seeking a seasoned Full Stack Developer proficient in React and Node to contribute to our cutting-edge projects. As a key member of our development team, you will be instrumental in shaping the user experience and functionality of our web applications. If you are a creative thinker with a strong technical foundation and a passion for crafting exceptional user interfaces, we want to hear from you.
Key Responsibilities:
Architect and Develop: Lead the design and development of robust and scalable user interfaces using React frameworks, ensuring the seamless integration of frontend components.
Code Excellence: Exhibit mastery in JavaScript and ES6+, producing code that is not only functional but also adheres to best practices, industry standards, and code quality benchmarks.
State-of-the-Art State Management: Implement advanced state management solutions using Redux or Mobx, optimizing application state for performance and maintainability.
API Integration: Demonstrate expertise in handling asynchronous operations by effectively working with RESTful APIs and manipulating data to enhance overall application responsiveness.
Responsive Design: Utilize a deep understanding of HTML5 and CSS3 to create visually stunning and responsive user interfaces that provide an exceptional user experience across devices.
Optimized Build Processes: Employ front-end build tools, including Webpack and Babel, to streamline development workflows and ensure efficient bundling, transpilation, and optimization of code.
Problem Solving: Exhibit excellent problem-solving skills, tackling complex technical challenges with a systematic and innovative approach.
Quality Commitment: Uphold a commitment to delivering high-quality code with meticulous attention to detail, ensuring the success of our projects through excellence in execution.
Qualifications:
- Proven track record as a Full Stack Developer
- Impeccable attention to detail and a relentless commitment to delivering high-quality code.
- Exceptional problem-solving abilities.
- Should know the microservice architecture and on a need basis should have the ability to automate certain workflows or tasks
- Mastery in any one of the languages - Javascript, Java, Golang, Python3 (preferably deep understanding of JavaScript).
- Should have hands-on experience in AngularJS or React.
- Should have a good understanding of relational and non-relational databases. Knowledge of MySQL and MongoDB is preferred
- Demonstrated experience with RESTful APIs and asynchronous request handling.
- Good knowledge of HTML5 and CSS3.
- Proficiency in front-end build tools, like Webpack/Babel.
- Proficiency with Backend servers
- DevOps experience with AWS and knowledge of ElasticSearch/Solr is a plus
- Descent knowledge of version control systems, especially Git.
- Familiarity with testing frameworks, such as Jest and Enzyme.
If you are a passionate and experienced Full Stack Developer looking to make a significant impact in a dynamic environment, we invite you to apply and be a driving force in our innovative projects.
About Company
With a rich legacy of 40 years in fostering world-class academic excellence and over 100,000 alumni across the globe, our client is one of the premier institutions of higher learning in India offering Undergraduate, Postgraduate, Diploma, and Ph.D. programmes.
Uniquely positioned as one of the first universities across the world that offer the highest standard of professional education ingrained with the postulates of peace studies, the university enables an inclusive culture of dignity, fairness, and respect amongst its students, grooming them into future-ready, responsible citizens of the world.
About the role
• Provide Strategic Vision for University to define medium- and long-term Human Resource direction and priorities.
• Lead on developing, communicating and successfully delivering the University’s HR strategy, including inspiring continuous performance improvement
• Build a dynamic and forward-looking approach to the University’s HR capability development with strong intellectual leadership, understanding and harnessing the University’s comprehensive subject range, in the context of a best HR practices.
• Ensure operational excellence and sustainability.
Roles & responsibilities
Strategic
• Devise HR strategies aligned to University’s vision and mission
• Establish HR roadmap aligned to HR strategies
• Play key role in facilitating the change across organization
• Advice and guide management on strategic alignment require with the growth of University.
• Establish framework which is sustainable, scalable in all areas of HR function
• Designing and executing all the HR policies and procedures of the University.
• Focus on employee capability building through - Conducting the training need analysis (initially nonteaching and later FDP’s for teaching staff).
Research Development
• Create activities around employee engagement and career progression
• Facilitate going forward leadership development, succession planning, High potential development program etc…
• Develop result oriented Performance Management System (Yearly appraisal and competency mapping at each level).
Financial and Budget
• Propose HR Budget and financial strategies focusing employee engagement
• Ensure the budget is used in the best possible way and is adding value as ROI
• Incorporate in the budget provisions leading to “Employer of Choice”
Collaborations
• Be employee advocate & champion within all the institutions under the umbrella of University
• Represent University on professional bodies of repute helpful in further branding university
Operational
• Create activities around employee engagement and career progression
• Conducting HR Audit of all HR processes periodically.
• Create HR dashboard showcasing HR performance to management on monthly basis
• Develop the training calendar and execute the training programs as per the TNA.
• Develop the employee welfare schemes.
• Design employee engagement activities.
• Design HR manual and employee handbook.
• Develop through induction and ensure each new joinee is gone through the induction process.
• Develop result oriented Performance Management System (Yearly appraisal and competency mapping at each level).
• Develop various incentive schemes for the employees.
• Participate and take responsibility during social initiative programs
• Compensation & Benefit Management
• Statutory & Regulatory Compliances Management
• Employee Grievances handling and satisfactory resolution
External Representation
• Represent Institute in various professional bodies, conferences and seminars in order to increase project the image of best employer and the institute’s visibility at the regional and international levels
• Remain abreast of the best practices in the field of Human Resources
Requirements
Minimum Qualification & Experience
• MBA from ISB/institute of repute
• 15 to 20 years of experience in Human Resource, preferable from education sector (Female candidates preferred)
Substantial leadership and management experience
• The personal characteristics to have a substantial experience and a successful record of senior leadership at corporate level in a large and complex organisation.
• Evidence of developing, communicating and executing a vision and strategy in a complex organisation, Proven Transformation Leadership in a sizeable organisation
• Demonstrated personal leadership of creating new benchmark of performance and have proven record of performance improvement and change at an organisational level;
• Financial acumen and experience, and commercial awareness, which demonstrate the ability to strategically manage, optimise and be accountable for the management of resources
• A proven track record of developing leaders and leadership teams, and the ability to work effectively with those teams;
• A commitment to the highest standards of governance, experience of working effectively with governing bodies or boards and external members, and the ability to operate confidently and effectively in an externally regulated environment
Intellectual credibility
• A high level of intellectual credibility, with a strong academic or other intellectual profile, in order to lead, engage with, and gain the respect of staff, demonstrating curiosity and interest in the broad range of HR disciplines.
Personal attributes and style
• A strong commitment to university and its vision, ambitions, and values
• The ability and confidence to lead and work effectively with an experienced and capable senior leadership team, empowering leaders at all levels to deliver the Division’s ambitions;
• The ability to relate to and communicate effectively with staff at all levels in the Division, engaging them with the University’s vision and plans; n
• A personal commitment to and record in effective and respectful partnership working across all staff groups;
• Sound judgement and the ability and courage to make difficult but informed decisions, including on challenging issues;
• Exceptional personal and public communication and relations
with 4000+ farmers in the Himalayas and tribal belts across India. We help in
providing the otherwise expensive organic certifications to the pure produce grown
by these farmers and bring their produce to the national as well as international
market.
Winner of "Jaivik India Award- 2022" for Best product range in organic sector, we are
looking for a dynamic individual to join our team as a Digital Marketing Executive.
Responsibilities -:
Strategising, and executing campaigns across Google & Facebook to drive awareness,
conversion, and revenue.
Work on the organic presence as well as the Paid reach for the brand.
Regularly monitoring & reporting key performance metrics - new user acquisition,
retention, funnel efficiency, CAC, ROAS etc.
Work with the development team in order to optimize the data collection, user journey
and retention.
Scale campaigns based on goals and demand.
Working closely with the team to share funnel conversion improvement ideas, feedback &
present results.
Managing campaign expenses, staying on budget, estimating monthly costs and
reconcile discrepancies across all mediums.
Requirements -:
Technical know-how related to online Data collection.
Prior experience in performance marketing and understanding of Google Ads and
Facebook Ads Manager
Excellent analytical & reporting skills.
Minimum academic qualification requirement: Graduate with fresh innovative ideas.
Working knowledge on Microsoft Excel & Google Spreadsheets is a must.
Candidates living near Gurugram will be preferred for this role.
1. Self starter and is familiar how to work with an organized chaos since that is how most agencies function
2. Well aware of social media metrices, analytics and platform
3. Understands how to co-ordinate with clients as well as with teams internally
4. Mobile, we are working remotely but we always on out toes and we may start hybrid office in two-three months
5. Understands and is a digital native and trainable for offline work
6. Expected to run job lists and networks of all current jobs and projects
7. Expected to be punctual and accountable for his/her work and the work of the team
8. Expected to understand both b2b and b2c categories
9. Expected to understand and be able to craft creative briefs
10. Expected to understand how to function under timelines and run timelines
11. Experience in beauty category would be an added advantage
12. expected to have the ability to multi task
13. Added advantage will be shoot exposure
Position: DevOps Engineer
Job Description
The candidate should have the following Skills:
- Hands-on experience with DevOps & CICD open source tools (Jenkins, ), including AWS DevOps services (CodePipeline, CloudFormation, etc).
- Experience in building and deploying using Java/Python/Node.js on Cloud infrastructure (Docker or Kubernetes containers or Lambda.)
- Exposure to Cloud operations, releases, and configuration management
- Experience in implementing Non-functional requirements for microservices, including performance, security, compliance, HA and Disaster Recovery.
- Good soft skills, great attitude, and passion for working in a product startup environment
Total Experience of 2-5 years post BE or BTech or MCA in Computer Science Engineering.
What We Are Looking For:
-
Experience level: 1+ years
-
Expertise: Photoshop, Figma (or other wireframing tools)
-
Must-haves: Strong Communication Skills, Structured thinking, Well organized.
UX Designer Responsibilities:
-
Be responsible for overarching design & create world-class user experience & design language for Scenes - web application & mobile apps.
-
Create wireframes, storyboards, user flows, process flows and site maps to effectively communicate interaction and design ideas
-
Develop a deep understanding of our customer problems to create elegant and engaging solutions. Achieve this by exploratory research and usability tests.
-
Present and negotiate your designs to the product team with an open mind.
-
Work seamlessly with the marketing team to maintain product branding and visual design.










