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Your Impact User journey audits, pathing analysis, and journey mapping recommendations Growth testing project management SEO keyword research Tactical optimisations across outbound tactics including paid advertising, email marketing, and marketing automation A/B and multivariate testing and analysis Predictive content: audience mapping algorithm adjustments Execution of outbound and PR Strategy to acquire backlinks via cold emailing bloggers Misc. tasks designed to increase our ability to achieve awareness, community, and lead generation goals Creating Thought leadership content on founders name to create awareness and SEO Impact Creating and executing content needs as per monthly goals Planning Resource content like “How to Videos " by Collaborating with Technology teams Your Experience Have an interest in marketing, demand generation, growth hacking, and project management, and the ability to demonstrate leadership skills Interested/willing to learn about Mobile security Strong written and verbal communication Enthusiastic, driven and confident: the ability to clearly and persuasively articulate the company’s mission, product and business opportunity
In the words of author, speaker, conversion optimization leader, Chris Goward, “Average conversion rates are meaningless. Switzerland on average is flat.” We at Yapsody are seeking a website CRO Analyst to improve our website conversions and create the best first impression for first time new users.As a CRO Analyst, you will use a mix of creativity and strong analytical skills to understand website behavior, identify opportunities to drive an increase in conversion and user experience, as well as develop and execute a strategy to turn those ideas into an optimization and testing plan.About YapsodyYapsody has been a leader in the U.S. concert industry for 20+ years, producing 200+ major events annually with world-renowned artists such as Bryan Adams, Lynyrd Skynyrd, Keith Urban, and 3 Doors Down. Yapsody is also a leader in the ticketing software industry serving 100,000+ presenters worldwide. (Check us out! Just type “Event Ticketing” into Google.)We are looking for someone like YOU with creativity, vision, and passion for the intersection of music and digital media. This is a prime opportunity for any skilled analyst looking to make his/her mark on a growing worldwide brand within a Silicon Valley-lifestyle environment that inspires out-of-the-box ideas. As a Yapsody team member, the moment you enter our eccentric “YapStudio” and experience our creative haven of team excellence, the rush of inspiration will make you love what you do even more than you already do. Job Responsibilities● MISSION: Use qualitative (heatmaps, sessions recordings, surveys, etc) and quantitative(Google Analytics or others) sources of data to analyze website traffic to understand user behavior and provide data-driven recommendations to increase engagement and conversion rate. Develop a web analytics framework to monitor the health of the key performance indicators and key conversion points in the web journey and marketing funnel to increase conversion rates.● APPROACH: Understand and implement ways to monitor conversion funnel congestions, design and usability factors of highly converting web pages. To analyze and understand the rationale behind the data and deliver actionable insights to improve UX and conversion rate optimization to increase sign-ups to the ticketing product as well as lead generation for the concert business● TOOLS: Define and maintain overall optimization program (site and e-commerce experience, landing pages, forms and calls-to-actions) Use an iterative approach to optimization (hypothesize, design, test, measure, optimize), deriving analytical insights from the results, formulating new experiment ideas and hypotheses, while implementing winning results. Develop or support the team in developing hypotheses, testing roadmaps and reports for optimization projects (A/B, Multivariate, Targeting, Personalization).● COLLABORATION: Coordinate with developers, Marketing and Content to drive projects forward.Skills Required● Prior experience of 1+ years of optimizing user experience/digital marketing campaigns/email campaigns/or anything that directly impacts revenue generated by the website● Experienced in using marketing platforms and tools that can measure and drive marketing programs and conversions; examples include Google Analytics, VWO, Adobe Target, Click-tale, Adobe Analytics, Tag management solutions, Tag audit solution, Optimizely, Google Optimize, and/ or similar tools● Experience with one or more of the research tools including HotJar, CrazyEgg, LuckyOrange, Fullstory or other similar tools will be essential● Understanding best practices for UI and UX for websites● Working knowledge of how a SaaS based product works (including concepts like ROI, Average Value of Sign-up, Conversion Rate etc)● Experience with multichannel media campaigns including a working knowledge of paid search, testing ad text and landing pages Optimization, SEO will be preferred● Someone who will contribute to the eccentric, fun-loving YapStudio environment● The ideal candidate would be extremely data-driven and makes design tweaks based on user behaviour to improve conversions. An experience in creating UI/UX wireframes would be a plus.
Company Profile Quantiphi is an award-winning Applied AI and Big Data software and services company driven by the desire to solve transformational problems at the heart of the business. Our applications leverage machine learning to forge a greater understanding of the cognitive processes that guide your business. These solutions decipher data in surprisingly human ways: through sight, sound, speech, natural language, and pattern recognition. Through cutting-edge AI, we help make products smarter, customer experience frictionless, and processes autonomous while uncovering anomalies, threats, and risks that make business safer. Our signature approach combines ground-breaking machine-learning research with disciplined cloud and data-engineering practices to create breakthrough impact at unprecedented speed. We are true believers in AI’s potential to overcome the most complex business challenges and to redefine what’s possible. Our problem-solving acumen isn’t just in our technology; it’s in our DNA. For more details visit: http://www.quantiphi.com/ Role: Marketing Lead- Digital & Social Media Experience: 4 to 10 years Educational Qualification(s): Bachelor’s degree in Business, Marketing or related areas OR MBA with specialization in Marketing. With the right kind of experience, we are open to considering alternative educational backgrounds Job Description This person will be responsible for managing the company’s online presence and digital marketing campaigns. We are looking for an entrepreneurial person, who is excited about digital marketing and has the drive to work independently in identifying the best strategies in online brand building. This person will work closely with other members of the marketing team, internal stakeholders and external vendors, in achieving brand and marketing goals. We would ideally prefer somebody who has worked in a similar role and has managed multiple successful online campaigns and digital presence for a growing firm. Responsibilities Revamp, manage and maintain Quantiphi website for maximum engagement and traffic with the support of internal and external IT support Plan and manage SEO activities for website to increase traffic on an ongoing basis Attain Key Performance Indicators (KPIs) for the website including increasing traffic, reducing bounce rate etc. Create strategy, proposals and setup campaign (Google Ad Words, Facebook, Linkedin, Twitter, Content-marketing networks) Plan, develop and manage digital marketing campaigns including online events, launches, announcements and achieve pre-decided targets and goals for impressions, engagement and conversion Create and execute social media strategy to build social engagement and followers across platforms through social listening, ORM and SMO Oversee social media content planning and execution. Maintain social media calendars for Facebook, Twitter, Instagram and LinkedIn In-depth knowledge of Email marketing and hands-on exposure to marketing automation tools like HubSpot, Marketo, Eloqua, Pardot Inbound lead management and nurturing through all digital channels In-depth keyword and audience research, competition analysis, web site analysis Keep pace with SEO, search engine, social media and internet marketing trends Contribution to the company blog and social media community Skills & Competencies Great communication skills Good content editing and writing skills Expert in the On-Page and Off-Page SEO and digital acquisition Expert with Google Analytics with knowledge of Google Tag manager and must have built digital reporting dashboards to track performance of digital channels Ability to work with multiple stakeholders, internal and external, in delivering results Ability to manage multiple priorities and campaigns, and report progress internally Basic to intermediate knowledge of HTML/CSS/JavaScript to maintain the website, and monitor SEO activity for the website Expertise in the use of word processor, spreadsheet and presentation tools Project management skills: Ability to meticulously plan and execute marketing campaigns and activities
3 Months probational internship convertable into a full -time job.About the Internship: Selected Candidate's day-to-day responsibilities include:1. Handling digital marketing activities and projects (SEO (on-page- off-page), SEM, SMO)2. Working on keyword research using various tools, generating reports & analyzing account performance3. Handling core team tasks related to marketing4. Building and executing a strategy with the team5. Identifying leaders and influencers (internal/external) and engage them in brand activities6. Managing social media marketing and email campaigns7. Brainstorming new and creative growth strategies
- Hands-on experience in handling Social Media Marketing and generating good results (fb,linkedin,instagram,etc)- Experience with all different digital marketing channels- Good knowledge and experience with online marketing tools and best practices- Experience with SEO, Google Analytics & Marketing Automation tools(highly desired)- Knowledge of Google Firebase (preferred)- Suggest activities & experiment for improving the quality of online content.- Experience in creative content writing- Excellent Communication and interpersonal skills- Sense of ownership and pride in your performance and its impact on company success- Team player & Good time-management skills
Job Responsibilities- SEO: Develop SEO strategy to drive high quality and relevant inbound traffic to website that converts. Perform keyword analysis, site audit, technical SEO audit, competitor analysis. Suggest improvements and implement them to boost search engine rankings. Keep a track of latest developments in the SEO field and implement new developments as required to Searce’s website Research and suggest new keyword ideas for blogs. Share content optimisation ideas with content writer and get them implemented Ensure that all the content on the website integrates with the current SEO best practices Regularly monitor search console for webpage rankings, keyword ideas, updating sitemap and indexing related tasks Regularly track and monitor website performance improvement using Google Analytics or any equivalent analytics tool. Create monthly web analytics report and provide recommendations to further enhance website performance Identify off page optimisation opportunities. Perform backlink audit for Searce and Competitors; suggest backlink opportunities PPC: Plan, manage, and execute paid search/display/remarketing ads, including but not limited to account setup, implementation of strategies, campaign structure, budget management, and daily bidding Optimise campaigns for conversions Daily campaign bid management with detailed attention to ROI and budget Keyword analysis - build keyword lists, analyze search volume, regularly check search terms report and add negative keywords to the campaign Implement and use ad extensions - track ad extension performance Write ad copy for search and display ads, ensure brand are guidelines met for new ads and continually test and optimize existing ads Deliver weekly and monthly performance reports Create landing pages for the campaigns and optimise them to maximise conversions Key Requirements: Well versed with Google Analytics and Google Search Console. Requires understanding of advanced Google Analytics functions including Goal Setting, Goal Conversions, Adwords Integration, custom reports etc. Basic understanding of HTML, CSS and Javascript codes. Knowledge of implementing tracking codes from Google, FB, LinkedIn etc. in the website Well versed with SEO tools like SEMrush, Ahrefs, Ubersuggest etc. or any other equivalent tool Well versed with on-page, off-page, local and international SEO Experience in creating and driving results from Google Search, Display and Video ads Strong understanding of conversion tracking and conversion rate optimisation Experience in creating and optimising landing pages that leads to high conversion rates Should be well versed with the landing page optimisation techniques Up-to-date knowledge on the SEO and PPC updates and best practices 2-3 years of strong and relevant experience in managing SEO and PPC campaigns that drive results Job Location- Pune, Hinjewadi Phase 1
We at Yapsody India Pvt Ltd are looking to hire a Digital Marketing Executive. You will be working with our Marketing team which is responsible for engaging the brand with customers/clients via the digital space, aiming to establish and manage the online presence.Job DescriptionWriting content for the Company website & blogsConduct lead generation assignments across various channels to identify key decision makers and influencers as prospective clientsPlan and execute Website /Online initiatives, SEO/SEM, all forms of communications such as emails, blogging, and display advertising campaigns Analytics tracking, goals, E-Commerce tracking, reporting, performance analysis, KPI, tracking reports, users, traffic analysis, to continually improve ad expenses and ROIManage and engage users on social media platformsManage social media campaigns and day to day activitiesInvolvement in creating email marketing campaignsManage day-to-day progress of marketing planning and executionProvide creative ideas for content marketing and brandingDevelop innovative content & posts and coordinating with a designer to bring related designsSkills RequiredKnowledge of digital marketing techniques such as Social Media Marketing, SEM, SEO, Google AnalyticsExcellent writing and verbal communication skills Willingness to adapt and learnAn active participant in the Social Media SphereAbility to work and think independentlyKnowledge of creative content writing Basic Knowledge in SKETCH, CANVA, CorelDRAW, Photoshop preferredJob Location: Borivali East Job Type: Full-Time Internship Salary: Rs. 7,500/- month (Possibility of a Permanent Job after a 3 month period)
