Your Impact User journey audits, pathing analysis, and journey mapping recommendations Growth testing project management SEO keyword research Tactical optimisations across outbound tactics including paid advertising, email marketing, and marketing automation A/B and multivariate testing and analysis Predictive content: audience mapping algorithm adjustments Execution of outbound and PR Strategy to acquire backlinks via cold emailing bloggers Misc. tasks designed to increase our ability to achieve awareness, community, and lead generation goals Creating Thought leadership content on founders name to create awareness and SEO Impact Creating and executing content needs as per monthly goals Planning Resource content like “How to Videos " by Collaborating with Technology teams Your Experience Have an interest in marketing, demand generation, growth hacking, and project management, and the ability to demonstrate leadership skills Interested/willing to learn about Mobile security Strong written and verbal communication Enthusiastic, driven and confident: the ability to clearly and persuasively articulate the company’s mission, product and business opportunity
In the words of author, speaker, conversion optimization leader, Chris Goward, “Average conversion rates are meaningless. Switzerland on average is flat.” We at Yapsody are seeking a website CRO Analyst to improve our website conversions and create the best first impression for first time new users.As a CRO Analyst, you will use a mix of creativity and strong analytical skills to understand website behavior, identify opportunities to drive an increase in conversion and user experience, as well as develop and execute a strategy to turn those ideas into an optimization and testing plan.About YapsodyYapsody has been a leader in the U.S. concert industry for 20+ years, producing 200+ major events annually with world-renowned artists such as Bryan Adams, Lynyrd Skynyrd, Keith Urban, and 3 Doors Down. Yapsody is also a leader in the ticketing software industry serving 100,000+ presenters worldwide. (Check us out! Just type “Event Ticketing” into Google.)We are looking for someone like YOU with creativity, vision, and passion for the intersection of music and digital media. This is a prime opportunity for any skilled analyst looking to make his/her mark on a growing worldwide brand within a Silicon Valley-lifestyle environment that inspires out-of-the-box ideas. As a Yapsody team member, the moment you enter our eccentric “YapStudio” and experience our creative haven of team excellence, the rush of inspiration will make you love what you do even more than you already do. Job Responsibilities● MISSION: Use qualitative (heatmaps, sessions recordings, surveys, etc) and quantitative(Google Analytics or others) sources of data to analyze website traffic to understand user behavior and provide data-driven recommendations to increase engagement and conversion rate. Develop a web analytics framework to monitor the health of the key performance indicators and key conversion points in the web journey and marketing funnel to increase conversion rates.● APPROACH: Understand and implement ways to monitor conversion funnel congestions, design and usability factors of highly converting web pages. To analyze and understand the rationale behind the data and deliver actionable insights to improve UX and conversion rate optimization to increase sign-ups to the ticketing product as well as lead generation for the concert business● TOOLS: Define and maintain overall optimization program (site and e-commerce experience, landing pages, forms and calls-to-actions) Use an iterative approach to optimization (hypothesize, design, test, measure, optimize), deriving analytical insights from the results, formulating new experiment ideas and hypotheses, while implementing winning results. Develop or support the team in developing hypotheses, testing roadmaps and reports for optimization projects (A/B, Multivariate, Targeting, Personalization).● COLLABORATION: Coordinate with developers, Marketing and Content to drive projects forward.Skills Required● Prior experience of 1+ years of optimizing user experience/digital marketing campaigns/email campaigns/or anything that directly impacts revenue generated by the website● Experienced in using marketing platforms and tools that can measure and drive marketing programs and conversions; examples include Google Analytics, VWO, Adobe Target, Click-tale, Adobe Analytics, Tag management solutions, Tag audit solution, Optimizely, Google Optimize, and/ or similar tools● Experience with one or more of the research tools including HotJar, CrazyEgg, LuckyOrange, Fullstory or other similar tools will be essential● Understanding best practices for UI and UX for websites● Working knowledge of how a SaaS based product works (including concepts like ROI, Average Value of Sign-up, Conversion Rate etc)● Experience with multichannel media campaigns including a working knowledge of paid search, testing ad text and landing pages Optimization, SEO will be preferred● Someone who will contribute to the eccentric, fun-loving YapStudio environment● The ideal candidate would be extremely data-driven and makes design tweaks based on user behaviour to improve conversions. An experience in creating UI/UX wireframes would be a plus.
3 Months probational internship convertable into a full -time job.About the Internship: Selected Candidate's day-to-day responsibilities include:1. Handling digital marketing activities and projects (SEO (on-page- off-page), SEM, SMO)2. Working on keyword research using various tools, generating reports & analyzing account performance3. Handling core team tasks related to marketing4. Building and executing a strategy with the team5. Identifying leaders and influencers (internal/external) and engage them in brand activities6. Managing social media marketing and email campaigns7. Brainstorming new and creative growth strategies
- Hands-on experience in handling Social Media Marketing and generating good results (fb,linkedin,instagram,etc)- Experience with all different digital marketing channels- Good knowledge and experience with online marketing tools and best practices- Experience with SEO, Google Analytics & Marketing Automation tools(highly desired)- Knowledge of Google Firebase (preferred)- Suggest activities & experiment for improving the quality of online content.- Experience in creative content writing- Excellent Communication and interpersonal skills- Sense of ownership and pride in your performance and its impact on company success- Team player & Good time-management skills
We at Yapsody India Pvt Ltd are looking to hire a Digital Marketing Executive. You will be working with our Marketing team which is responsible for engaging the brand with customers/clients via the digital space, aiming to establish and manage the online presence.Job DescriptionWriting content for the Company website & blogsConduct lead generation assignments across various channels to identify key decision makers and influencers as prospective clientsPlan and execute Website /Online initiatives, SEO/SEM, all forms of communications such as emails, blogging, and display advertising campaigns Analytics tracking, goals, E-Commerce tracking, reporting, performance analysis, KPI, tracking reports, users, traffic analysis, to continually improve ad expenses and ROIManage and engage users on social media platformsManage social media campaigns and day to day activitiesInvolvement in creating email marketing campaignsManage day-to-day progress of marketing planning and executionProvide creative ideas for content marketing and brandingDevelop innovative content & posts and coordinating with a designer to bring related designsSkills RequiredKnowledge of digital marketing techniques such as Social Media Marketing, SEM, SEO, Google AnalyticsExcellent writing and verbal communication skills Willingness to adapt and learnAn active participant in the Social Media SphereAbility to work and think independentlyKnowledge of creative content writing Basic Knowledge in SKETCH, CANVA, CorelDRAW, Photoshop preferredJob Location: Borivali East Job Type: Full-Time Internship Salary: Rs. 7,500/- month (Possibility of a Permanent Job after a 3 month period)