50+ Google Analytics Jobs in India

ABOUT US  

We are a fast-growing, excellence-oriented mutual fund distribution and fintech firm delivering exceptional solutions to domestic/NRI/retail and ultra-HNI clients. Cambridge Wealth is a respected brand in the wealth segment, having won awards from BSE and Mutual Fund houses. Learn more about us at www.cambridgewealth.in

JOB OVERVIEW  

Drive product excellence through data-backed decisions while ensuring efficient delivery and continuous improvement.

KEY RESPONSIBILITIES  

• Sprint & Timeline Management: Drive Agile sprints with clear milestones to prevent scope creep
• Process Optimization: Identify bottlenecks early and implement standardised workflows
• Market Research: Analyze competitive landscape and customer preferences to inform strategy
• Feature Development: Refine product features based on customer feedback and data analysis
• Performance Analysis: Create actionable dashboards tracking KPIs and user behavior metrics
• Risk Management: Proactively identify potential roadblocks and develop contingency plans
• User Testing: Conduct testing sessions and translate feedback into product improvements
• Documentation: Develop comprehensive specs and user stories for seamless implementation
• Cross-Team Coordination: Align stakeholders on priorities and deliverables throughout development

TECHNICAL REQUIREMENTS  

• Data Analysis: SQL proficiency for data extraction and manipulation
• Project Management: Expert in Agile methods and tracking tools
• Advanced Excel/Google/Zoho sheets: Expertise in pivot tables, VLOOKUP, and complex formulas
• Analytics Platforms: Experience with Mixpanel, Amplitude, or Google Analytics, Zoho Analytics
• Financial Knowledge: Understanding of mutual funds and fintech industry metrics

QUALIFICATIONS  

• 2+ years experience in product analysis or similar role
• Strong analytical skills with the ability to collect, analyse, and interpret data from various sources.
• Basic understanding of user experience (UX) principles and methodologies.
• Excellent verbal and written communication skills  for translating complex findings
• Ability to work collaboratively in a team environment and adapt to changing priorities.
• Eagerness to learn, take initiative, and contribute ideas to improve products and processes

READY TO SHAPE THE FUTURE OF FINTECH?  

Apply now to join our award-winning team

Our Hiring Process:

1. You Apply and answer a couple of quick questions [5 min]
2. Recruiter screening phone interview [30 min]
3. Online Technical assessment [60 min]
4. Technical interview [45 min]
5. Founder's interview [30 min]
6. We make you an offer and proceed for reference and BGV check

About the Role:

We’re looking for a Retention Marketing Executive to help keep customers engaged and returning. You’ll analyze customer behavior, run campaigns, and use data to improve loyalty and revenue.

Key Responsibilities:

✅ Understand Customers: Study customer data to create personalized communication (SMS, Email, WhatsApp & Bots). ✅ Run Campaigns: Plan and execute retention strategies across different channels. ✅ Improve Customer Experience: Use feedback and surveys to solve customer issues. ✅ Analyze Results: Track campaign performance and share insights. ✅ Work with Teams: Collaborate with marketing, product, and sales teams.

Qualifications:

✔ Bachelor’s degree in Marketing, Business, or a related field; Master’s degree is a plus. ✔ 1+ years of experience in CRM or retention marketing. ✔ Strong analytical skills and understanding of customer behavior. ✔ Familiarity with marketing automation tools and CRM systems. ✔ Creative and strategic thinking to boost engagement.

Preferred Skills:

➕ Experience with A/B testing and customer segmentation. ➕ Knowledge of e-commerce or subscription-based businesses. ➕ Proficiency in analytics tools like CleverTap, WebEngage, MoEngage, Tableau, and Google Analytics.

User Research & Analysis:

• Conduct in-depth user research to understand user needs, behaviours, and pain points through interviews, surveys, and usability testing.
• Analyse qualitative and quantitative data to inform design decisions and improve user experience.
• Create user personas, journey maps, and scenarios to guide the design process.

Wireframing & Prototyping:

• Develop low and high-fidelity wireframes, mockups, and interactive prototypes using tools like Figma, Sketch, or Adobe XD.
• Collaborate with cross-functional teams, including product managers, UI designers, and developers, to translate concepts into functional prototypes.

User Testing & Feedback:

• Plan and conduct usability tests to validate design choices and ensure solutions meet user needs.
• Gather feedback through user testing sessions, A/B testing, and iterate designs based on data-driven insights.

Information Architecture & Interaction Design:

• Create intuitive navigation structures and layouts that align with user expectations and business goals.
• Design seamless user flows, ensuring that all interactions are logical and provide a smooth user experience.

Cross-Functional Collaboration:

• Work closely with developers to ensure that user experience goals are realized in the final product.
• Present UX design solutions to stakeholders, gathering feedback and incorporating it into the design process.

Continuous Improvement:

• Stay updated with the latest UX trends, techniques, and tools to enhance design processes.
• Continuously iterate on designs based on user feedback, metrics, and industry best practices.

Qualifications & Experience:

• Bachelor’s / Master’s degree in UX Design, Human-Computer Interaction, Psychology, or a related field.
• 5+ years of experience in UX design with a strong portfolio that demonstrates a range of user-centered design practices.
• Proficiency in UX design tools such as Figma, Sketch, Adobe XD, or Axure.
• Experience with user research and usability testing tools like UserTesting, Lookback, and Optimal Workshop.
• Familiarity with web analytics tools such as Google Analytics and Hotjar to analyze user behavior.

Skills & Attributes:

• Strong ability to conduct user research and translate insights into actionable design solutions.
• Expertise in wireframing, prototyping, and creating user flows and information architecture.
• Excellent communication skills for presenting designs and collaborating with team members.
• Strong analytical skills to evaluate user behavior and test the effectiveness of design solutions.
• Ability to handle multiple projects and work efficiently in a fast-paced environment.

Global SEO Specialist Job Description

Position Overview

We are seeking an experienced SEO Specialist to develop and implement comprehensive search engine optimization strategies that drive organic traffic and improve our online visibility. The ideal candidate will have a proven track record of improving search rankings, analyzing competitor strategies, and leading SEO initiatives across technical, on-page, and off-page dimensions.

Key Responsibilities

• SEO Strategy Development: Create and execute comprehensive SEO strategies aligned with business objectives
• Competitor Analysis: Conduct thorough competitive analysis to identify opportunities and threats in the search landscape
• Technical SEO: Perform website audits, identify issues, and implement solutions for crawlability, indexability, site speed, and mobile optimization
• On-Page SEO: Optimize webpage elements including meta tags, content structure, internal linking, and keyword implementation
• Link Building: Develop and execute effective backlink acquisition strategies to improve domain authority
• Website Launch Planning: Create and implement SEO-focused launch plans for new websites and major redesigns
• Content Optimization: Collaborate with content teams to ensure all materials align with SEO best practices
• Team Leadership: Manage, mentor, and develop SEO team members to achieve departmental goals
• Performance Tracking: Monitor SEO performance using Google Analytics, Google Search Console, Data Studio, and other reporting tools
• Stakeholder Communication: Clearly communicate SEO strategies, progress, and results to leadership and cross-functional teams
• Ownership: Take full responsibility for SEO outcomes and continuously seek improvement opportunities

Requirements

• 3 to 5 years of experience in SEO with demonstrable results
• Strong knowledge of technical SEO principles and best practices
• Experience with SEO tools (SEMrush, Ahrefs, Screaming Frog, etc.)
• Proficiency in Google Analytics, Google Search Console, and Data Studio
• Excellent analytical skills with ability to interpret data and make strategic recommendations
• Strong written and verbal communication skills
• Experience managing SEO teams preferred
• Knowledge of HTML, CSS, and basic web development concepts
• Up-to-date with the latest SEO trends and algorithm updates
• Bachelor's or Masters degree in Marketing, Communications, or related field (or equivalent experience)

Success Metrics

• Improvement in organic search rankings for target keywords
• Growth in organic search traffic and conversions
• Enhancement in technical SEO metrics (site speed, mobile usability, crawlability)
• Quality and quantity of acquired backlinks
• Effectiveness of SEO team management and development

Key Skills:

• SEO Expertise: On-Page SEO, Off-Page SEO, Technical SEO
• Content Mastery: Creation, Optimization, and Content Partnership Strategies
• Analytics & Testing: Proficient with Google Analytics, A/B Testing, and GTM strategies
• EdTech/Outsourcing Knowledge: Insights into B2B marketing and EdTech/Outsourcing customer behavior
• Website Management: Structure optimization, CMS platform handling, Local SEO best practices
• Growth Marketing: Competitor analysis, GTM planning, strategic networking
• Team Collaboration: Cross-functional collaboration, leadership, and project management

We believe someone with a blend of SEO expertise, marketing insights, and growth strategies will drive impactful results within our dynamic EdTech/Outsourcing environment

Job Description:

Responsibilities:

Assist in the development and implementation of marketing campaigns across various channels, including social media, email, and web.

Conduct market research and analyze trends to identify new marketing opportunities.

Help create engaging content for social media, blog posts, newsletters, and other marketing materials.

Support the marketing team in organizing and coordinating events, webinars, and promotional activities.

Monitor and report on the performance of marketing campaigns using analytics tools.

Assist in the maintenance of the company’s website and ensure content is up-to-date.

Collaborate with cross-functional teams to support marketing initiatives and ensure brand consistency.

Perform administrative tasks and support the marketing team as needed.

Qualifications:

Currently pursuing or recently completed a Bachelor’s degree in Marketing, Business, Communications, or a related field.

Strong written and verbal communication skills.

Familiarity with social media platforms and digital marketing tools.

Basic understanding of marketing principles and strategies.

Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).

Strong organizational skills and attention to detail.

Ability to work independently and as part of a team.

Eagerness to learn and adapt in a fast-paced environment.

Preferred Qualifications:

Experience with graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).

Knowledge of SEO and content optimization techniques.

Understanding of analytics tools like Google Analytics.

Prior internship experience in marketing or related field.

What We Offer:

Opportunity to gain hands-on experience in a dynamic and innovative environment.

Professional development and growth opportunities.

Mentorship and guidance from experienced marketing professionals.

Required Skills & Qualifications

●      3-6 years of experience in digital marketing analytics.

●      Strong expertise in Google Analytics 4 (GA4) and Google Tag Manager (GTM).

●      Experience with event tracking, goal conversions, and funnel analysis.

●      Proficiency in SEO tools like SEMrush, Ahrefs, Moz, or Screaming Frog.

●      Hands-on experience in backlink audits and competitive analysis.

●      Strong analytical skills and experience with data visualization (Looker Studio, Power BI, or Tableau).

●      Knowledge of UTM parameters, tracking pixels, and marketing attribution models.

●      Ability to translate data into actionable insights for content and SEO teams.

●      Familiarity with Google Search Console, Core Web Vitals, and page speed metrics.

●      Strong understanding of organic search, referral traffic, and user engagement metrics.

Nice to Have

●      Experience with legal or regulated industries.

●      Knowledge of automation tools for reporting (Python, BigQuery, SQL).

●      Experience with A/B testing and CRO (conversion rate optimization) strategies.

About the Role:

We are looking for a Finance Intern to assist our finance team with day-to-day operations, financial analysis, and reporting. This internship will provide hands-on experience in financial management, budgeting, and accounting processes.

Key Responsibilities:

• Assist in financial data entry, analysis, and reporting.
• Support the preparation of financial statements, budgets, and forecasts.
• Conduct market research and analyze financial trends.
• Help in tracking expenses and managing financial records.
• Assist with invoice processing, accounts payable/receivable, and reconciliations.
• Work with spreadsheets, financial models, and data visualization tools.
• Ensure compliance with financial regulations and company policies.
• Support internal audits and risk assessments.
• Participate in financial planning and decision-making discussions.

Requirements:

• Currently pursuing or recently completed a degree in Finance, Accounting, Economics, or a related field.
• Basic knowledge of financial principles, accounting, and budgeting.
• Proficiency in MS Excel, Google Sheets, and financial modeling tools.
• Strong analytical and problem-solving skills.
• Attention to detail and ability to work with large data sets.
• Good communication and teamwork skills.
• Knowledge of financial software (e.g., QuickBooks, Tally, SAP) is a plus.

Perks & Benefits:

• Hands-on experience in real-world financial operations.
• Mentorship from experienced finance professionals.
• Certificate of completion.
• Handsome Stipend
• Opportunity to transition into a full-time role (based on performance).

If you're passionate about finance and eager to learn, we’d love to hear from you!

We seek an SEO Developer who can help us optimize our website to rank higher on search engine results pages. In this role, you will be responsible for developing and implementing SEO strategies, conducting keyword research, and analyzing website data to improve our online visibility.

You should have a strong understanding of search engine algorithms and experience with famous SEO tools and analytics platforms. Ultimately, you will help us attract more visitors to our site and generate more leads for our business.

SEO Developer Responsibilities

Mentioned below are the significant roles and responsibilities of an SEO Developer:

• Developing and managing effective search engine optimization (SEO) strategies.
• Conducting keyword research to identify high-value target keywords.
• Analyzing website architecture and linking structure to identify potential issues and recommend solutions.
• Implementing on-page SEO tactics such as optimizing titles, meta tags, anchor text, etc.
• Optimizing website content for maximum relevance and organic reach.
• Building link popularity through directory submissions, blog commenting, forum posting, social bookmarking, etc.
• Monitoring SEO performance metrics such as rankings, traffic, and conversions.
• Generating regular reports on SEO performance and progress.
• Staying up-to-date with the latest SEO trends and developments.

PPC Executive :

Why Reelo

In today’s customer centric world, it’s important for every business to market like the best brands in the world. As competition for customers’ attention increases, it has never been more important for small and mid-market F&B and retail businesses to have 360° view of the people that keep them in business. But collecting, understanding and taking action on customer data is riddled with market, resource, and technology challenges. Solving these challenges is why we get up in the morning.

Reelo is the new-age customer marketing platform for restaurant & retail businesses to grow their revenue, get more customers and build a stronger brand, in an incredibly simple manner.

We understand that it's easier than ever to start a restaurant & retail business, it’s harder than ever to grow it. Specifically, most of these businesses have two challenges with growth:

1. Getting people to make their first purchase.

2. Getting those people to come back and buy again (and again and again).

These businesses and their teams already have 1,000 things to do — wrestling with overly complicated marketing tools doesn’t need to get added to the list.

Our SaaS platform makes it fast & easy for businesses to understand more about their customers and continuously engage with them in a smart & automated way - making them look like a professional without the effort.

There is a massive opportunity in front of us. We’re building a business that is big, meaningful, and lasting. For that, we’re building a strong, diverse team of curious, creative people who want to find purpose in their work and support each other in the process. If that sounds like you, we’d love to hear from you.

👉🏻 Read more on https://www.reelo.io

Location: Ahmedabad / Remote

Employment Type: Full-time

We are looking for a PPC Executive to manage and optimize paid ad campaigns across Google Search, Meta, and Bing Ads. If you love numbers, enjoy testing strategies, and know how to maximize ROI, this role is for you!

What You’ll Do 

• Plan, launch & manage ROI-focused campaigns across Google Search, Meta, Bing Ads, and YouTube Ads.
• Adjust bids, test creatives, refine targeting, and maximize ROAS.
• Track and report campaign performance 
• Make landing pages work harder to improve conversion rates.
• Crack YouTube Ads
• Stay ahead of the game—keep up with the latest trends, algorithm updates, and platform changes.

What You Bring to the Table 🚀

• 1-3 years of hands-on experience managing Google Ads, Meta Ads, Bing Ads & YouTube Ads with a focus on revenue-driven results.
• Proven track record of hitting performance targets & scaling ad campaigns profitably.
• Strong knowledge of Google Analytics, Google Tag Manager, and Clarity.
• Experience optimizing for CPL, CPA, ROAS, and revenue growth.
• Bonus points if you’ve worked with remarketing, display ads, automation tools, or video ad strategies.

Why You’ll Love Working With Us ❤️

• Work with a fast-growing team that thrives on innovation & performance.
• Manage revenue-driven campaigns and see your impact in real-time.
• Keep leveling up—access to learning, experimentation & industry trends.
• Own your numbers—set strategies, optimize, and hit revenue targets with autonomy.
• Your ideas matter—test, scale, and grow without red tape!

If you’re results-driven, passionate about PPC, and thrive on achieving targets—let’s talk!

Direct Application link - https://reelo.keka.com/careers/jobdetails/74918

We are seeking a dynamic Digital Marketing Executive/Manager to join our team. The ideal candidate will have at least 1 year of hands-on experience in digital marketing Specially in Social Media, Face book and Google Ads. And will be responsible for planning, executing, and monitoring our digital marketing campaigns. This role is perfect for someone who is passionate about leveraging digital platforms to drive business growth and enhance brand presence.

Skills & Abilities:

•           Good Knowledge Of Google Ads / Facebook Ads And Social Media Marketing.

•           Manage social media campaigns and create engaging content.

•           Develop and implement digital marketing strategies to drive online traffic and engagement

Key Responsibilities:

•           Run and optimize PPC campaigns and analyze ad performance.

•           Manage and maintain social media profiles (e.g., Facebook, Instagram, Google).

•           Online Advertising: Launch optimized online advertisements through platforms like Google

              AdWords and Facebook to enhance company and brand awareness.

•           Lead Generation: Design and implement lead generation campaigns through platforms such as

             Google Ads and social media focusing on home buyers.

Required Qualifications

             Experience:

·      Minimum of 1 year in digital marketing with proven experience executing digital campaigns.

              Educational Background:

·      Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience).

·      Technical Proficiency:

·      Familiarity with digital marketing tools such as Google Analytics, SEO tools, email marketing platforms, and social media management software.

                Skills:

·      Excellent communication skills, a creative mindset, strong analytical abilities, and a proactive approach to problem-solving.

Adaptability:

·      Comfort in a fast-paced environment with the ability to manage multiple projects simultaneously.

Application Process

·      Interested candidates should submit their resume along with a cover letter outlining their experience and why they are a good fit for this role. We look forward to reviewing your application!

Seeking a detail-oriented Market Research Analyst to conduct surveys and analyze customer preferences and statistical data. Your role will involve providing valuable insights to support customers in their decision-making processes related to product designs, pricing, and promotions. As a successful Market Research Analyst, you will have the ability to independently analyze qualitative data, identify trends, assess strategies, and evaluate competition, with the ultimate goal of enhancing competitiveness. Your responsibilities will include gathering and interpreting market research data, generating reports, and presenting findings to stakeholders. We are looking for a self-motivated professional with strong analytical skills and a deep understanding of market dynamics. Join our team and contribute to our company’s success by helping us make data-driven decisions to optimize our products and strategies.

Company Name- Cfcs Cloud Solution Pvt Ltd

Location- Noida Sector 135

Experience Required: 2 to 5 years

As an SEO Specialist at Cfcs Cloud Solution, you will play a key role in boosting online visibility and driving organic traffic through strategic SEO initiatives. You will be responsible for optimizing website content, conducting keyword research, and ensuring alignment with the latest search engine best practices. Working closely with marketing, design, and development teams, you will help strengthen our digital presence and support business growth.

Key Responsibilities

SEO Strategy & Implementation

1. Conduct in-depth keyword research to identify high-performing search terms and content opportunities.
2. Optimize on-page elements such as meta tags, headers, URLs, and internal linking structures.
3. Implement technical SEO best practices, including site speed optimization, structured data, and mobile-first indexing.
4. Develop and execute link-building strategies to enhance domain authority and improve search rankings.
5. Monitor website performance using tools like Google Search Console, GA4, SEMrush, and Moz.
6. Stay updated with search engine algorithm changes and industry trends to adapt SEO strategies effectively.

Content Optimization & Strategy

1. Develop and implement content strategies that align with SEO and business objectives.
2. Create and optimize engaging, keyword-rich content for websites, blogs, and landing pages.
3. Ensure content is structured for readability, engagement, and improved user experience (UX).
4. Collaborate with designers and developers to enhance content presentation and usability.

Performance Analysis & Reporting

1. Track and analyze key SEO and content performance metrics to refine strategies.
2. Generate reports with insights and actionable recommendations for continuous improvement.
3. Conduct competitor analysis to identify gaps, trends, and opportunities for growth.

Required Skills & Qualifications

1. 2-5 years of experience in SEO, content creation, or a related field.
2. Strong understanding of SEO principles, content marketing, and digital strategies.
3. Hands-on experience with SEO tools such as Google Search Console, GA4, SEMrush, Ahrefs, and Moz.
4. Proven ability to write, edit, and optimize SEO-friendly content that drives engagement.
5. Excellent analytical skills in interpreting data and refining SEO strategies.
6. Strong collaboration and communication skills for cross-functional teamwork.
7. A proven track record of improving organic search rankings and increasing content performance.

Why Join Cfcs Cloud Solution?

Be part of a dynamic team that values creativity, data-driven strategies, and impactful content marketing. We'd love to hear from you if you're passionate about SEO and digital growth!

Company Overview

IndiWork Software Solutions Pvt. Limited is a full-service provider for web design, development, and online marketing, serving various industries globally. Located in Mohali, we enable businesses to enhance their web presence, achieve better search rankings, and convert leads. Focusing on scalable business solutions, our mission is to allow clients to concentrate on marketing and sales, while we manage seamless back-end operations. We value passion, commitment, integrity, innovation, teamwork, and trust.

Job Overview

IndiWork Software Solutions Pvt. Limited is seeking a passionate and committed Mid-Level Senior Digital Marketing professional to join our team on a full-time, hybrid basis. The position is based out of Mohali, with work extending to Chandigarh, Ambala, and Patiala. The ideal candidate will possess proven expertise in digital marketing strategies and tools, contributing significantly to our mission of delivering scalable solutions.

Qualifications and Skills

• Proven expertise in SEO/SEM to drive site traffic and improve search rankings (Mandatory skill).
• In-depth knowledge of Google Analytics for monitoring web traffic and generating insights (Mandatory skill).
• Proficiency with Email Marketing Platforms to create, send, and evaluate email campaigns (Mandatory skill).
• Experience using Content Management Systems for updating and managing site content effectively.
• Strong capability in Social Media Marketing to increase brand awareness and engage with customers.
• Ability to conduct thorough Data Analysis to assess campaign performance and optimize marketing strategies.
• Expertise in setting up and managing Pay-Per-Click Advertising to maximize reach and investment return.
• Familiarity with Marketing Automation Tools to streamline marketing processes and campaigns.

Roles and Responsibilities

• Develop and execute comprehensive digital marketing strategies to enhance online presence and lead generation.
• Manage and optimize marketing campaigns across SEO, SEM, email, and social media platforms.
• Utilize Google Analytics to track performance metrics, identify trends, and report on key marketing KPIs.
• Oversee content management processes to ensure consistent and impactful messaging across all channels.
• Collaborate with cross-functional teams to align marketing goals with business objectives.
• Perform data-driven analysis to optimize marketing efforts and improve conversion rates.
• Implement pay-per-click advertising strategies that align with business goals and budget considerations.
• Enhance marketing automation processes to increase efficiency and scalability of campaigns.

Job Title: Performance Marketing Associate

Location: Pune

We are looking for a Performance Marketing Associate to join our team at Propacity. In this role, you will help execute and optimize digital marketing campaigns tailored for the real estate sector, focusing on lead generation, customer acquisition, and revenue growth.

You will work closely with senior marketing professionals, gaining hands-on experience in paid media, performance tracking, and campaign optimization. If you have a data-driven mindset, strong analytical skills, and a passion for digital marketing, we’d love to hear from you!

Responsibilities:

• Assist in planning and executing digital advertising campaigns across Google Ads, Facebook, Instagram, LinkedIn, and other paid media platforms.
• Monitor campaign performance, analyze data, and provide insights to optimize ROI and lead quality.
• Conduct market research and competitor analysis to refine targeting and messaging strategies.
• Work closely with creative and content teams to develop engaging ad copies and visuals.
• Utilize web analytics tools to track, measure, and report on key performance indicators (KPIs).
• Support senior marketing managers in client calls, reporting, and campaign optimizations.

Skills & Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field (MBA is a plus).
• 1-3 years of experience in digital marketing, performance marketing, or a similar role.
• Experience in the real estate industry is preferred but not mandatory.
• Familiarity with Google Ads, Facebook Ads Manager, and other digital advertising platforms.
• Strong analytical skills with the ability to interpret data and suggest improvements.
• Excellent communication and collaboration skills.
• A proactive, detail-oriented approach to campaign execution and optimization.

What We Offer:

• Learn & grow in one of India's fastest-growing real estate proptech companies.
• Work with industry experts and gain hands-on experience in performance marketing.
• Access the latest marketing automation & analytics tools for campaign execution.
• Collaborative, innovative, and fast-paced work environment with exciting career growth opportunities.

About Propacity:

Propacity is one of India's fastest-growing proptech companies. Since our founding in 2021, we have empowered 100+ top real estate developers by increasing their sales velocity, simplifying operations, and providing cutting-edge tech solutions. We are backed by leading investors, including Good Capital, Inuka Capital, and 30+ unicorn/soonicorn founders.

Job Title - Performance Marketing Manager

Location - Pune 

We are looking for a highly skilled and experienced Performance Marketing Manager to join our team at Propacity. In this role, you will drive digital marketing strategies specifically tailored for the real estate sector, focusing on customer acquisition, lead generation, and revenue growth.

You will have a deep understanding of various online marketing channels, analytics, and performance tracking to optimize campaigns and maximize return on investment (ROI). This role requires a data-driven mindset, strong analytical skills, and the ability to manage multiple projects simultaneously.

Responsibilities

• Develop and execute comprehensive performance marketing strategies to drive customer acquisition, retention, and revenue growth.
• Plan and manage digital advertising campaigns across various channels, including paid search, display advertising, social media advertising, and affiliate marketing.
• Conduct thorough market research and analysis to identify target audiences, competitive landscape, and emerging trends to optimize campaign targeting and messaging.
• Monitor and analyze key performance indicators (KPIs) to assess campaign effectiveness and identify areas for improvement.
• Develop and execute performance marketing campaigns across digital channels such as Google Ads, Facebook, Instagram, and LinkedIn
• Collaborate with cross-functional teams, including creative, content, and development, to ensure seamless execution of marketing campaigns.
• Utilize web analytics tools to track, measure, and report on campaign performance, providing actionable insights and recommendations for optimization.
• Lead client calls for optimization and reporting purposes.

Skills and Qualities:

• Bachelor's degree in marketing, business, or a related field. A master's degree is a plus.
• Proven 3+ years of work experience as a Performance Marketing Manager or in a similar digital marketing role.
• Experience of working in the Real Estate Industry.
• Strong understanding of performance marketing concepts, channels, and best practices.
• Proficiency in using digital advertising platforms, such as Google Ads, Facebook Ads Manager, and other programmatic platforms.
• Excellent communication and collaboration skills, with the ability to work cross-functionally and influence stakeholders.
• Up-to-date knowledge of the latest digital marketing trends, technologies, and industry best practices.

What We Offer:

• Learn from industry experts and scale your career in real estate performance marketing.
• Be part of an innovative, data-driven, and supportive team.
• Access the latest marketing automation and analytics platforms.

About Us:

At Clickretina, we are looking for a Google Ads Executive to join our team. We’re a growing company focused on digital marketing, and we need someone who can help us manage and improve our online ads. If you have experience with Google Ads and enjoy working with data to make smart decisions, we want to hear from you!

Role Overview:

As a Google Ads Executive, you will be responsible for creating, managing, and improving our Google Ads campaigns. Your job will involve analyzing performance data to make sure our ads are effective and reaching the right people. You will also work closely with our team to create ads that stand out and help us achieve our business goals.

Key Responsibilities:

• Create and Manage Ads: Set up and run Google Ads campaigns to attract customers and boost sales.
• Analyze Performance: Look at data to see how well our ads are doing and make changes to improve results.
• Stay Updated: Keep up with the latest trends and tools in digital marketing to keep our ads fresh and effective.
• Work with the Team: Collaborate with others to make sure our ads are engaging and fit our brand.
• Manage Budget: Ensure we spend our ad money wisely to get the best results.
• Report Results: Prepare reports on how our ads are performing and suggest ways to improve.

Qualifications:

• Experience: Minimum 6 months of experience with Google Ads and online marketing.
• Skills: Knowledge of Google Ads, Google Analytics, and keyword research.
• Analytical: Ability to understand and use data to make decisions.
• Creative: Skill in creating ads that grab attention.
• Communication: Good at talking and writing clearly.
• Flexible: Willing to learn and adapt to new challenges.

Interested candidates can fill out the form -https://clickretina.com/job-application-form/

As a CRO specialist you will use a mix of creativity and strong analytical skills to understand website behavior, identify opportunities to drive an increase in conversion, revenue and user experience, then develop and execute a strategy to turn those ideas into an optimization and testing plan. This is a customer-facing role requiring outstanding relationship management skills.

The ideal candidate would be extremely data-driven and makes design tweaks based on user behaviour to improve conversions. An experience in creating UI/UX wireframes would be a plus.

Responsibilities:

• Use qualitative (heatmaps, sessions recordings, surveys, etc) and quantitative(Google Analytics or similar) sources of data to analyze website traffic to understand user behavior and provide data-driven recommendations to increase engagement and conversion rate.
• Understand and implement ways to monitor conversion funnel congestions, design and usability factors of highly converting web pages.
• To understand the WHY behind the data and deliver actionable insights to further improve UX and conversion rate optimization to increase lead generation and online sales.
• Define and maintain overall optimization program (site and e commerce experience, landing pages, forms and calls-to-actions) Use an iterative approach to optimization (hypothesize, design, test, measure, optimize), deriving actionable insights from the results, formulating new experiment ideas and hypotheses, while implementing winning results.
• Develop or support the team in developing hypotheses, testing roadmaps and reports for optimization projects (A/B, Multivariate, Targeting, Personalization).
• Coordinate with developers, analysts, and researchers to drive projects forward.

Key Responsibilities:

• Develop and implement social media strategies to enhance brand awareness and engagement.
• Create, curate, and manage engaging content (images, videos, reels, blogs, and graphics) tailored to social media platforms.
• Manage daily posting schedules across Instagram, Facebook, LinkedIn, Twitter, YouTube, and other relevant platforms.
• Engage with followers, respond to inquiries, and build an active online community.
• Collaborate with the design and content team to create high-quality visuals and compelling narratives.
• Track and analyze social media performance using analytics tools, providing insights and recommendations for optimization.
• Stay updated with industry trends, emerging social media tools, and best practices.
• Plan and execute influencer collaborations and brand partnerships to expand reach.
• Run targeted social media ads and promotional campaigns to drive conversions and leads.

Key Skills & Competencies:

• Strong understanding of social media trends, algorithms, and best practices.
• Excellent copywriting and storytelling skills.
• Proficiency in content creation tools like Canva, Adobe Suite, or video editing apps.
• Data-driven mindset with experience using analytics tools such as Google Analytics, Meta Business Suite, and others.
• Ability to multitask and manage multiple social media platforms simultaneously.
• Creativity and an eye for design, photography, and videography.
• Passion for adventure tourism and outdoor activities.

Preferred Qualifications:

• Bachelor’s or Masters in degree in Marketing, Communications, Digital Media, or a related field.
• Experience in travel, adventure tourism, or lifestyle brand marketing.
• Knowledge of paid social media advertising.

Key Responsibilities:-

-Content Creation - Research and create scripts for social media banner or videos for marketing campaigns and content calendars.

-Digital Marketing Strategy - Collaborate with team members to develop and execute digital marketing strategies that align with company goals.

-Social Media Management - Develop and manage social media profiles of clients to grow followers, user engagement and brand reputation

-Paid Ads Campaign Management - Designing promotional campaigns on Meta, Google Ads, LinkedIn Ads etc. to fetch leads for clients with strategic offers

-Reporting & Analysis - Track and report the performance of digital marketing campaigns using analytics tools.

What We’re Looking For

a) Creative Minds - Thinkers who love experimenting with new ideas and thrive in a fast-paced environment.

b) Independent Personality: Ambitious individuals who know how to get the job done on their own

Qualifications

Education: Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.

Experience: 1+ year(s) of experience in Digital Marketing, Content Creation, or Social Media Management.

Excellent Communication Skills in Written and Spoken English

Key Responsibilities:

-Social Media Strategy Development: Collaborate with the marketing team to craft and implement social media strategies that align with company goals, driving engagement, brand awareness, and lead generation.

-Content Creation & Curation: Research, create, and schedule engaging social media content including posts, banners, and short-form videos to effectively communicate the brand’s message and promote campaigns.

-Community Management: Monitor and engage with social media communities, responding to comments, messages, and inquiries to foster positive relationships with followers and build brand loyalty.

-Campaign Management: Design, execute, and optimize paid social media campaigns on platforms like Meta, LinkedIn, and Twitter to generate leads, boost brand visibility, and achieve targeted KPIs.

-Performance Tracking & Reporting: Use analytics tools to track, analyze, and report on the performance of social media campaigns and posts, making recommendations for improvement and growth.

What We’re Looking For:

Creative Thinkers: Passionate about exploring new trends and content formats.

Self-Starter: Independent, results-driven, and able to manage projects with minimal supervision.

Qualifications:

Education: Bachelor’s degree in Marketing, Communications, or related field.

Experience: 1+ year(s) in social media marketing or content creation.

Skills: Strong English communication skills and creative content abilities.

Website Performance Monitoring & Optimization:

• Monitor website load speed and ensure optimal user experience across devices.
• Identify performance gaps, suggest improvements, and track progress.
• Conduct website audits focusing on technical SEO, usability, and site speed.

Visual Analytics & User Behavior Analysis:

• Track visual analytics (heatmaps, session recordings) to identify issues.
• Report on user behavior patterns and suggest actionable improvements.
• Identify and report website issues such as broken links, slow-loading pages, or improper visual elements.

Collaboration & Reporting:

• Work with the marketing and development teams to align website goals with business objectives.
• Provide regular performance reports, highlighting issues, insights, and recommendations for improvements.

We are looking for an SEO Specialist with a minimum of 1 year experience to join our Digital Marketing Team. 

We expect the candidate to be self-driven to find new initiatives for driving SEO growth of our clients.

Key Responsibilities & Expectations:

a) Conduct Keyword Research and SEO Audits to identify opportunities for website optimization

b) Optimize On-Page SEO Elements (Meta Tags, Headings, Internal Linking, etc.)

c) Expertise in Link Building efforts to improve Domain Authority (DA)

d) Expertise in using Google Analytics + Search Console + SEMRUSH for Website SEO Data Analysis

e) Staying updated with SEO Best Practices and Algorithm updates

f) Writing SEO-friendly Blogs

Required Skills & Qualifications:

a) Min. 1 Year of experience in an SEO role

b) Strong understanding of SEO Fundamentals (on-page, off-page, and technical)

c) Must possess strong English language proficiency, both written and spoken

Role: SEO/Digital Marketing Expert

Exp: 3-4 Years

Budget: up to 35K

Location: Ahmedabad, WFO

Qualifications:

• 3-4 years of experience in SEO and digital marketing.
• Proven track record of success in achieving SEO and digital marketing goals.
• Strong understanding of SEO principles, including on-page, off-page, and technical SEO.
• Experience with Google Analytics, Google Search Console, and other relevant SEO tools.
• Experience with social media marketing platforms and advertising tools.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving skills.
• Ability to work independently and as part of a team.

Job Description: Data Analyst

Position: Data Analyst

Location: Gurgaon

Experience Level: 1-3 Years

Employment Type: Full-Time

Role Overview

We are looking for a results-driven Data Analyst to join our team and support business decision-making through data insights and analytics. The ideal candidate will be highly proficient in Python, skilled in data visualization tools, and experienced in solving complex problems to drive measurable business outcomes such as revenue growth or cost reduction.

Key Responsibilities

Data Analysis and Insights:

Extract, clean, and analyze large datasets using Python to uncover trends and actionable insights.

Develop predictive models and conduct exploratory data analysis to support business growth and operational efficiency.

Business Impact:

Identify opportunities to increase revenue or reduce costs through data-driven strategies.

Collaborate with stakeholders to understand business challenges and provide analytics-driven solutions.

Data Visualization:

Build intuitive dashboards and reports using tools like Zoho Analytics, Looker Studio, or Tableau.

Present findings and insights clearly to both technical and non-technical stakeholders.

Problem-Solving:

Work on end-to-end problem-solving, from identifying issues to implementing data-backed solutions.

Continuously optimize processes through automation and advanced analytics techniques.

Collaboration and Reporting:

Work closely with teams across departments to understand data needs and deliver solutions tailored to their goals.

Provide ongoing reporting and insights to track key performance indicators (KPIs) and project outcomes.

Required Skills & Qualifications

Technical Expertise:

Strong proficiency in Python, including libraries such as Pandas, NumPy, Matplotlib, and Seaborn.

Hands-on experience with BI tools like Zoho Analytics, Looker Studio, or Tableau.

Analytical Skills:

Proven ability to analyze data to generate insights that drive decision-making.

Demonstrated success in addressing business challenges and achieving results such as revenue increment or cost reduction.

Problem-Solving:

Experience working on real-world business problems, identifying root causes, and implementing data-based solutions.

Communication:

Strong ability to communicate complex insights effectively to diverse audiences.

Excellent presentation and storytelling skills to translate data into actionable business strategies.

Preferred Qualifications

Bachelor’s or Master’s degree in Data Science, Statistics, Computer Science, or related field.

Certifications in data analytics tools or platforms (e.g., Tableau, Looker).

Experience with advanced analytics or machine learning concepts.

What We Offer

Opportunity to work on impactful projects that directly influence business outcomes.

Collaborative, innovative, and supportive work environment.

Access to cutting-edge tools and technologies.

Competitive salary and growth opportunities.

Role: SEO/Digital Marketing Expert

Exp: 3-4 Years

Budget: up to 30K

Location: Ahmedabad, WFO

Qualifications:

• 3-4 years of experience in SEO and digital marketing.
• Proven track record of success in achieving SEO and digital marketing goals.
• Strong understanding of SEO principles, including on-page, off-page, and technical SEO.
• Experience with Google Analytics, Google Search Console, and other relevant SEO tools.
• Experience with social media marketing platforms and advertising tools.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving skills.
• Ability to work independently and as part of a team.

The ideal candidate should be:

• Data literate and a technology enthusiast: you should have an active interest in staying

up-to-date on the latest technology trends and what this might mean for business use

• An agile thinker - with the ability to think both clearly and quickly

• A skilled verbal and visual communicator - you should enjoy writing strategic decks and

presenting them

• Tuned in to the creative process and a champion of creative ideas, making sure they are on brand and deliverable in the client context

• A positive relationship-builder with internal stakeholders and clients and be confident about leading conversations and making things happen

• Experienced in working on global or pan-market brands with a strong interest and the desire to immerse yourself strategically in other cultures.

• Confident discussing business issues and understanding of commercial imperatives

• Hands-on in delivery when needed, but also able to brief and lead a project team

• An expert in common platforms such as Wordpress, Webflow, Figma, AEM, Wix, and able to advise clients on the pros/cons of these.

• Proactively engaging with emerging technologies, including AI, and the role they may play in brand experience.

• Have a technical understanding of brand experience extending beyond website and into other channels.

Hands-on approach and the following activities will be a reality of the role:

• Research and audit existing client digital platforms/ecosystems in terms of UX/UI, and compare to competitors/peers

• Collect and interpret data from platforms like Google Analytics, Adobe Analytics, and social media listening tools (e.g. Meltwater) to inform strategic decision-making

• Stakeholder engagement: interviews and discovery workshops with diverse teams of client stakeholders (including C-suite)

• Content analysis and content strategy/recommendations

• Presentation of insights, opportunities and recommendations, translating sometimes complex data into actionable insights that can guide clients on how to optimize their digital presence and marketing efforts

• Development of digital strategy including information architecture, user journey mapping and content strategy

• Development of digital experience and communication strategies that may include messaging, content, social media, email marketing, SEO/SEM, and paid media

• Research into emerging trends in data science and analytics, remaining up-to-speed with the latest tools and methodologies

• Collaboration with our design team to ensure digital brand strategies are delivered to a high quality across all channels and platforms

• Creation of measurement frameworks and KPIs to evaluate the effectiveness of digital brand / website strategies and make data-driven recommendations for optimization

• Experimentation into emerging technologies to take the lead on developing new products around these to solve client challenges or improve existing services/products

Namskaram

Senior Product Analyst

Context:

We are looking for a Senior Product Analyst with experience in mobile App analytics, who is passionate about building digital products that can put yoga and meditation from a realized master in the hands of 7 billion people on the planet.

You will join a small and evolving team that is passionate about realizing Sadhguru’s vision and at the same time is also committed towards their own personal growth. You will be hands-on and at the same time get an opportunity to define, and lead the analytics practice, and to shape up the future of the digital products at Isha.

Responsibilities:

●     Data analysis and solution building based on insights captured from data.

●     Responsible for giving insights to management and help in strategic planning.

●     Structure concise reports with insights supported by solid analytics and logical thinking.

●     Cross-team projects and streamlining of the process.

●     The root cause Analysis of problems and suggesting improvements to product/ops based on insights.

●     Effectively working with complex data sets with minimal guidance, including cleaning and wrangling data to quickly unearth insights and trends and effectively communicating these to leadership through appropriate data summaries, visualizations and narratives.

●     Answer business questions and provide recommendations through a combination of

●     Descriptive, inquisitive and prescriptive analytics.

Requirements:

●     Strong 3-5 year experience in analytics.

●     Experience in working on analytics for a mobile App.

●     Proficiency in SQL, Excel and at least one visualization tool like tableau or qlikview.

●     Demonstrated ability of solving complex problems and attention to detail.

●     Demonstrated ability of work independently with stakeholders and cross functional teams, preferably in a startup environment.

●     Exposure to a statistical or analytical language such as R or Python.

●     Exposure to ML algorithms and modeling techniques.

●     Open to remote working.

Job Title: Digital Marketing Executive

Job Type: Full Time

Location: Indore

Summary/Objective:

We seek an experienced and results-driven Digital marketing Executive to join our dynamic marketing team. The ideal candidate will be responsible for implementing effective digital marketing strategies to optimize our online presence.

Responsibilities:

•     SEO: Implement and manage search engine optimization (SEO) strategies to improve search rankings and drive traffic to our website.

•     Social Media Marketing (SMM): Develop and execute social media strategies across platforms such as Facebook, Instagram, Twitter, and LinkedIn.

•     Pay-Per-Click (PPC) Campaigns: Create and manage PPC campaigns to generate leads and increase brand visibility.

•     Facebook and Instagram Setup: Manage the setup and maintenance of our Facebook and Instagram shopping features.

•     Shopping Engine Product Feed: Oversee the submission of product feeds to various shopping engines and ensure they are optimized for maximum visibility and conversion.

•     Data Analysis & Reporting: Utilize Excel for data analysis and creating detailed marketing reports to track performance and inform strategy.

•     Social Media Post Scheduling: Utilize social media post scheduling tools to plan and publish content efficiently.

•     Email Marketing: Implement email marketing campaigns using various tools to engage with customers and prospects.

Qualifications/Requirements:

Education:

•    Bachelor's degree in Marketing, Digital Media, or a related field

Experience:

•   Proven experience in digital marketing.

• Strong understanding of SEO, SMM, and PPC.

• Proficient in Microsoft Excel for report creation and data analysis.

• Familiarity with social media calendar planning and posting schedule.

• Experience with email marketing tools and strategies.

• Experience in e-commerce marketing.

• Certifications in Google Analytics, Google Ads, or similar platforms.

Skills:

•     Creative thinking with a focus on innovation and problem-solving.

•     Excellent communication and analytical skills.

Key Responsibilities:

·             SEO Strategy Development:

Develop and execute comprehensive SEO strategies to improve organic search rankings, drive traffic, and increase conversions.

·             Keyword Research:

Conduct in-depth keyword research to identify high-performing keywords and phrases that align with our target audience and business goals.

·             On-Page Optimization:

Optimize website content, including meta tags, headers, URLs, images, and internal linking structures to ensure best SEO practices are applied.

·             Content Strategy:

Collaborate with the content team to create SEO-friendly content that aligns with search intent, incorporates relevant keywords, and enhances user experience.

·             Technical SEO:

Perform technical SEO audits to identify and fix issues related to site architecture, page speed, mobile responsiveness, and crawlability.

·             Link Building:

Develop and implement link-building strategies to increase domain authority and improve search engine rankings through ethical practices.

·             Analytics and Reporting:

Monitor and analyze website performance using tools like Google Analytics, Search Console, and other SEO tools. Generate regular reports on traffic, rankings, and conversions, and provide actionable insights.

·             Competitor Analysis:

Conduct competitor analysis to identify SEO opportunities and stay ahead of industry trends.

·             Stay Updated on SEO Trends:

Keep up with the latest SEO trends, algorithm updates, and industry news to ensure our strategies remain effective and compliant with search engine guidelines.

Qualifications:

·             Education:

Bachelor’s degree in Marketing, Communications, Information Technology, or Any other.

Location: Preet Vihar, Delhi

Type: Full-Time, In-Office

Role Requirements:

• Minimum 2 years of experience in SEO

Responsibilities:

• Manage complete SEO, including on-page and off-page activities
• Backlink creation
• Article submission
• SEO audits
• PDF submission
• Image submission
• Improving website Domain Authority (DA)
• Conduct thorough SEO audits and implement strategies for improvement
• Manage Google Ads and Google Analytics
• Manage Google My Business (GMB)
• Execute complete social media marketing and advertising campaigns
• Handle Social Media Optimization (SMO)
• Write and optimize content for SEO purposes

Qualifications:

• Bachelor’s or Master’s degree in Marketing or a related field
• Excellent understanding of SEO principles and practices
• Strong creative and analytical skills
• Proven experience in managing on-page and off-page SEO activities
• Proficient in content writing and optimizing content for SEO

Calling All Tech Grads from Thane and Mumbai: Level Up Your Skills with Our FREE Digital Marketing Internship!

Just finished computer or IT school? Want to take your tech skills to the next level and get a taste of the real digital marketing world? This digital marketing internship is for YOU!

Forget textbook learning – here's your chance to learn in-demand industry skills you won't find in a classroom. You'll get hands-on experience working with real websites, dive into the exciting world of social media marketing, and even become a search engine optimization (SEO) pro!

THANE & MUMBAI RESIDENTS ONLY

Recommended by LinkedIn

Here's what makes this internship awesome:

• Learn by Doing:
•  We're talking real-world projects, not just theory. You'll be working on actual websites and putting your newfound skills to the test!
• Master Social Media: Become a social media guru by learning how to create engaging content and build a strong online presence.
• SEO Secrets Revealed: Uncover the mysteries of search engines and learn how to make websites climb the rankings!
• One-on-One Interview: Skip the impersonal online applications. We want to meet you in person to see if you're a good fit for the program. (Interviews are completely free, of course!)
• Zero Fees: We won't charge you a dime for the interview or the internship itself. It's all about helping you learn and grow!
• Stipend Potential: Show us your dedication and hard work, and you might even earn some extra cash (like pocket money) for your efforts.

Sound like a dream come true? There's more!

• Become a Part of the Team: If you impress us with your skills and dedication, you could land a full-time job as a Website Designer, Social Media Marketer, or SEO Specialist! We might even offer a 2-year contract to keep you on board.
• Develop Your Work Ethic: We take punctuality and following the rules seriously. This internship will help you build a strong work ethic that will benefit you in any career path.

Not everyone will make it. This program is competitive, and some applicants might not be the right fit, or might miss too many sessions. But hey, that's okay! You can always apply again for our next internship and keep building your skills.

Ready to Launch Your Digital Marketing Career? Apply Today!

Boost Your Business with PickMyURL: No.1 Digital Marketing Agency. Call/ WhatsApp for more details.

This is a part-time / Freelance opportunity

Vai Ra is a fine jewelry start-up based in Hyderabad. Founded in 2022, we are a digital-first D2C brand offering lab-grown diamond and moissanite jewelry. We are looking for a part-time/freelance digital marketing consultant who will work closely with the founders to drive the digital marketing activities.

Sales are the lifeline for a start-up, so ROAS and sales will be the main KPI. All the efforts of the person in this role should focus on maximizing sales through our campaigns. This will also fuel your growth within the organization. This role requires creative thinking to design profitable sales campaigns outside the "big agency" thought process. Our key performance indicator is Return on Ad Spend (ROAS) with a target of 12X. This target is achievable given our product range from 35k to 1 lac.

What would you be doing?

• Develop interactive ads with the available creative content. Our primary source of the content is photos and videos of real products (not photoshoots with models). You should be able to use these materials to build, test, and run your creative campaigns.
• Create interactive landing pages using Shopify-compatible apps
• Manage Google Ads and Meta ads campaigns independently, from strategy to optimization. You should be able to take complete ownership of the campaigns. Your performance will be measured by the sales reflected in your weekly dashboards.
• Manage email, WhatsApp, and SMS campaigns. These campaigns need to be designed daily, and you should be able to show revenue and Click-Through Rate (CTR) for them, similar to other paid advertising campaigns.
• Campaign management and optimization will be an integral part of this role. You should have good domain knowledge to detect and rectify technical problems across all ad tech tools, such as Google, Meta, and Bik.
• Implement exit popups, generate leads, and use these leads to create FOMO campaigns in regular intervals

Domain skills you must have to apply for this role:

• Google Ads
• Google Analytics
• Meta Facebook Business Manager
• Bik or similar marketing platforms
• Shopify

Other requirement for the role:

• You should be able to design sales campaigns that sell. We don't spend millions on campaigns. So you should be able to set aside the vanity metrics and be creative enough to create campaigns that mean the most for a startup
• You should be able to do everything from strategizing to running the campaigns without much supervision. Just like you, we dislike micromanagement.
• You’re organized with a high attention to detail: You’ll be managing all our ad campaigns

Experience

• 1-2 years experience in a performance marketer role
• Experience in managing campaigns for a luxury/lifestyle brand with high ticket orders is highly preferable
• Ability to work remotely (This is as much a skill as a perk)

Time commitment

• 20 hours per week

Why should you apply

• You will be our first digital marketer with a scope of making a great impact on a growing company
• Join a small team where every idea matters and a place that can take your skills to the next level
• Have an inside view of how D2C marketing works

About Airblack

Airblack is India’s largest online skilling academy, helping people become micro-entrepreneurs or get flexible opportunities through innovative “do-it-together” (DIT) courses.

In three years, Airblack's beauty academy has trained over 35,000 students in 200+ cities as Makeup Artists, helping them start their businesses as freelancers, studio owners, or earning influencers. We have also forayed into hospitality and culinary and helped over 500 bakers launch a baking business with our Certified Professional Baking Course

Airblack is backed by marquee investors such as Info Edge Ventures, Elevation Capital, Michael & Susan Dell Foundation, Blume Founders Fund, Better Capital and Mars Shot Ventures. We have also been recognized by the Beauty & Wellness Sector Skill Council & Skill India as a government-certified beauty skilling partner. Airblack has also been recognized by Forbes as a “Select 200” company with global business potential.

Who are we looking for?

At Airblack, we're entering a path of exponential growth, aiming to grow our revenue tenfold within the next two years while bolstering our profitability. In this pivotal phase, we seek a dynamic Performance Marketer responsible for planning, implementing, and optimizing high-performing advertising campaigns across various online channels, including Google Ads and Meta Ads, to increase company sales and brand awareness. This role requires a combination of analytical, creative, and strategic thinking to develop scalable and efficient campaign structures.

The ideal candidate would be driven by a blend of creative problem-solving and analytical prowess and thrive in a high-ownership environment. If this sounds like you, we would love to meet you.

What would you be doing?

• Performance Marketing: Develop, execute and manage lead acquisition for the Airblack inside-sales team by efficiently planning, executing and scaling up performance marketing campaigns on Facebook, Google and other digital media platforms
• Perform daily account management, check campaign performance, and adjust bids to enhance campaign efficiency.
• Optimize performance across ad channels by testing and tuning ads, keywords, and bid strategies.
• Analytics & Instrumentation: Contribute to the analytics muscle of the Growth function with in-depth data analyses and set-up tech instrumentation to scale operations
• Experimentation & User Insights: Deliver continuous user insights, solutions discovery and experimentations across both 0-to-1 and scale-up revenue initiatives
• Go-To-Market Operations: Execute end-to-end operations on GTM, leads CRM and revenue optimization initiatives.
• Creative Strategy: Be a creative powerhouse in acquisition advertising by ideating and producing best-in-class video and static ad properties, user communications and landing pages
• Cross-Team Collaboration: Work with the Growth, Design, Brand, Tech, Product and Inside-sales functions to advance cross-function revenue and profitability goals.
• Key Ownership: Own key metrics like ROAS, CAC, Lead Conversion % and Revenue

What makes you a suitable candidate?

We would love to hear from you if you meet the qualifications below:

• Experience: 1+ years in digital performance marketing with a high-growth startup preferably in the education / ed-tech space
• Understanding of custom audiences and lookalike audiences.
• Ability to generate and install the Facebook pixel, and Google Analytics.
• Strong understanding of bidding techniques (AutoBid, CPC, CPM, oCPM)
• Expertise in creating ads and ad copies.
• Education: A bachelor's degree in any discipline is required from a tier 1 college
• You have managed upwards of 20 Lakhs in ad spending
• You are a marketing geek and can come up with creative ideas at scale
• You are thoroughly data-driven in decision-making; with good Excel skills. Experience in SQL is a bonus!
• You have a proven track record of taking high ownership and willingness to execute hands-on when needed
• You have a knack for driving 0-to-1 rapid experimentation initiatives and 1-100 standardized operational initiatives

Why should you join Airblack?

• Empowering Entrepreneurs: We cultivate a culture of entrepreneurship where individuals are employees and owners of their work.
• Experimentation & Build: Our Growth team fosters a culture of rapid experimentation, freedom to fail & iterate, and owning scale-up through process building.
• Unrestricted Autonomy: When confronted with a challenge, you have the authority to take charge, exhibiting determination and resilience to overcome obstacles and ultimately succeed.
• Drive for Success: Embrace challenges head-on, applying your skills and expertise to accomplish tasks precisely and excellently.
• Thriving Market Opportunity: Join us on an exhilarating journey as we pioneer India's inaugural platform for passion skills, offering a unique and vibrant market to shape and build upon.
• Work with a stellar team: Great missions require great people - and we are fortunate to have some of the smartest and nicest people support us in our journey. Our team comprises ex-entrepreneurs, VCs, and operators from places such as Goldman Sachs, Paytm, Oyo, Bain & Co., BCG, Urban Company, top IITs and universities such as DU and NIFT.

We are looking for a dynamic and experienced professional to join our team as a Digital Marketing Specialist. This role will primarily focus on collecting, analysing, and interpreting digital marketing data from around the world, with additional responsibility for managing our social media platforms. The ideal candidate will have a strong background in digital marketing analytics, along with proven expertise in social media management across diverse regions and cultures.

Responsibilities:

• Develop and implement data collection strategies to gather digital marketing performance data from diverse geographic regions.
• Utilize web analytics tools (e.g., Google Analytics, Adobe Analytics) to track and analyze website traffic, user behavior, and conversion metrics across different countries and regions.
• Monitor and analyze digital advertising campaigns across multiple platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads) to assess performance and ROI on a global scale.
• Manage social media platforms (e.g., Facebook, Twitter, LinkedIn, Instagram) across multiple countries and regions, including content creation, scheduling, posting, and community engagement.
• Develop and implement social media strategies to increase brand awareness, engagement, and follower growth in target markets.
• Create dashboards and reports to visualize key digital marketing metrics and insights for stakeholders at all levels of the organization.
• Perform in-depth data analysis to uncover actionable insights and optimization opportunities for improving digital marketing performance.
• Identify and implement data quality improvements and best practices to ensure accuracy and reliability of marketing data across global channels.
• Stay abreast of emerging technologies and industry trends in digital marketing analytics, and recommend innovative approaches to data collection and analysis.

Job Type: Full-time

Salary: ₹10,000.00 - ₹25,000.00 per month

Benefits:

• Flexible schedule
• Internet reimbursement
• Leave encashment
• Paid sick time
• Work from home

Schedule:

• Day shift

Supplemental pay types:

• Commission pay
• Yearly bonus

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 1 year (Preferred)
• total work: 1 year (Preferred)

 Develops digital marketing strategies by studying economic indicators,

tracking changes in supply and demand, identifying customers and their

current and future needs, and monitoring competition.

 Plans and executes all web, SEO/SEM, database marketing, email, social

media, and display advertising campaigns.

 Designs, builds, and maintains our social media presence.

 Contributes to marketing effectiveness by identifying short-term and long-

range issues that must be addressed.

Position Overview

Webtree Media Solutions stands out as a premier software development and digital marketing agency, boasting more than a decade of expertise in delivering cutting-edge solutions to a diverse clientele across the globe and supported by a team of over 40 highly committed professionals. We are looking for a talented SEO Analyst to join our team. As an SEO Analyst at Webtree Media Solutions, you will play a crucial role in optimizing our clients' online presence, ensuring that their digital assets rank prominently on search engines. You will work closely with our digital marketing team to execute strategies that enhance our clients' visibility and drive organic traffic to their websites.

Responsibilities:

1. Develop and implement comprehensive SEO strategies to increase organic search rankings, website traffic, and conversions.
2. Conduct in-depth keyword research and analysis to identify valuable opportunities for optimization using different tools
3. Perform on-page and off-page optimization activities, including content optimization, link building, and technical SEO enhancements.
4. Monitor website performance using tools such as Google Analytics and Google Search Console to identify areas for improvement.
5. Performing competitive analysis and identifying gaps in the content or areas of improvement in the web design
6. Conduct regular audits to ensure website compliance with search engine guidelines and recommend necessary changes
7. Collaborate with content creators to optimize website content, meta tags, headings, and other on-page elements.
8. Stay updated on industry trends, algorithm changes, and emerging SEO techniques to ensure best practices are followed.
9. Analyze website data to identify patterns, trends, and areas for improvement, and provide actionable recommendations.
10. Track and report on key performance indicators (KPIs) such as organic traffic, keyword rankings, and conversion rates
11. Update older content and add effective calls to action (CTAs) to improve user engagement
12. Report on performance metrics comparing them to our SEO goals and benchmarking data
13. Work closely with cross-functional teams, including marketing, web development, and content teams, to align SEO efforts with overall business objectives.

Requirements and skills

1. Minimum of 2 years of proven work experience as an SEO Analyst or similar role
2. In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.
3. Familiarity with keyword research tools, web analytics tools, and SEO software.
4. Strong analytical skills with the ability to analyze data, draw insights, and make data-driven recommendations.
5. Excellent understanding of on-page and off-page SEO factors and optimization strategies.
6. Strong communication and collaboration skills to work effectively with cross-functional teams.
7. Attention to detail and the ability to multitask and prioritize tasks in a fast-paced environment.
8. Bachelor's degree in marketing, business, or a related field is preferred.

Proven SEO experience

Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.

Solid understanding of performance marketing, conversion, and online customer acquisition

In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)

Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)

Experience with A/B and multivariate experiments

Working knowledge of HTML, CSS, and JavaScript development and constraints

Knowledge of ranking factors and search engine algorithms

Up-to-date with the latest trends and best practices in SEO and SEM

Role Overview:

Are you passionate about reshaping the digital landscape and optimizing conversion journeys? If so, your journey begins with us at Astra! We're on the lookout for a Conversion Rate Optimization (CRO) Specialist who thrives on data-driven strategies and relentless optimization.

Join our team, armed with cutting-edge tools and technologies, as we embark on a mission to redefine success.

About us:

Astra is a cyber security SaaS company that makes otherwise chaotic pentests a breeze with its one of a kind Pentest Platform. Astra's continuous vulnerability scanner emulates hacker behavior to scan applications for 8300+ security tests. CTOs & CISOs love Astra because it helps them fix vulnerabilities in record time and move from DevOps to DevSecOps with Astra's CI/CD integrations.

Astra is loved by 650+ companies across the globe. In 2023 Astra uncovered 2 million+ vulnerabilities for its customers, saving customers $69M+ in potential losses due to security vulnerabilities. 

We've been awarded by the President of France Mr. François Hollande at the La French Tech program and Prime Minister of India Shri Narendra Modi at the Global Conference on Cyber Security. Loom, MamaEarth, Muthoot Finance, Canara Robeco, ScripBox etc. are a few of Astra’s customers.

Your mission:

• Craft and implement data-driven CRO strategies, elevating website performance and boosting conversion rates.
• Collaborate with SEO & PPC teams, breathing life into underperforming blogs/landing pages for improved SERP and MQLs.
• Conduct qualitative & quantitative research, uncovering insights to enhance website metrics and MQLs.
• Team up with Content, Sales, & PMM to align messaging with customer pain points and keyword intent.
• Bring design/layout changes to life with the designer and developer, optimizing user flows.
• Execute A/B and multivariate tests, recording experiments and tracking their impact on conversion metrics.
• Collaborate with the sales team to revolutionize downstream conversions, devising creative plans for MQLs to SQLs and enhanced closed-won percentages.

Requirements for the role:

• 1-4 years of CRO experience in B2B SaaS marketing.
• Strong communication & interpersonal skills.
• A/B testing and optimization proficiency.
• Understanding of user experience and content flow.
• Readiness for remote work.
• Project management skills, mastering multitasking and meeting deadlines.
• Strong analytical & presentation skills.
• Critical thinking & problem-solving abilities.
• A relevant marketing degree or CXL certification in CRO is a plus.

Benefits of joining the Astra Squad:

• Embrace the cosy remote work lifestyle.
• Feel the startup adrenaline pumping through your veins.
• Your brilliance showcased to thousands of eager readers and users.
• Revel in our open, growth-centric ambiance; it's like a digital playground.
• Dive deep into the captivating world of cybersecurity.
• And yes, get ready for some unforgettable workcations—think Chikmagalur & Jim Corbett. 

1 year + exp 

Good in technical and on page seo

Basic knowledge of wordpress

Moz, semrush, ahref, screaming frog

Google analytics

Google search console

Yoast seo

Google keyword finder

Google page speed insights

should have basic knowledge of meta ( FB and Instagram postings), meta ads, Google ads. 

-should be good enough in market and trend research. 

-should have good interaction with the team and  their capabilities. 

- should be able to acknowledge and train the team on the latest trends and keep the team motivated. 

-very good communication skills to interact with clients. 

-be in continuous engagement with the clients and understand their views

Job Title: SEO Executive

Responsibilities:

Conduct keyword research and optimize website content.

Implement on-page and off-page SEO strategies.

Monitor website analytics to assess performance.

Collaborate with content teams for SEO-friendly content.

Stay updated on search engine algorithms and trends.

Skills:

Proficient in SEO tools (e.g., Google Analytics, SEMrush).

Basic understanding of HTML, CSS, and web development.

Strong analytical and problem-solving abilities.

Excellent communication and teamwork skills.

Qualifications:

Bachelor's degree in Marketing, Communications, or related field.

3 years of experience in SEO roles.

CRO & Funnel Optimization

Experience: 1-4y

Remote Mode of Work

Budget: 9 LPA

Skills:

B2B SAAS Marketer, Web Analytics, A/B Testing, Data Driven Tools (Google Analytics, Hubspot, SEMrush, Zoho Campaign, Google tag manager).

Roles & Responsibilities:

• Craft and implement data-driven CRO strategies, elevating website performance and boosting conversion rates.   
• Collaborate with SEO & PPC teams, breathing life into underperforming blogs/landing pages for improved SERP and MQLs.
• Conduct qualitative & quantitative research, uncovering insights to enhance website metrics and MQLs.
• Team up with Content, Sales, & PMM to align messaging with customer pain points and keyword intent.
• Bring design/layout changes to life with the designer and developer, optimizing user flows.
• Execute A/B and multivariate tests, recording experiments and tracking their impact on conversion metrics.
• Collaborate with the sales team to revolutionize downstream conversions, devising creative plans for MQLs to SQLs and enhanced closed-won percentages.

Requirements

• 1-4 years of CRO experience in B2B SaaS marketing.
• Strong communication & interpersonal skills.
• A/B testing and optimization proficiency.
• Understanding of user experience and content flow.
• Readiness for remote work.
• Project management skills, mastering multitasking and   meeting deadlines.
• Strong analytical & presentation skills.
• Critical thinking & problem-solving abilities.
• A relevant marketing degree or CXL certification in CRO is a  plus.

Location: Hyderabad, Telangana

Job Type: Full-time onsite

Experience: Minimum 2 years

Salary Range: INR 2,00,000 - 4,00,000 per annum

Job Description: We are seeking a creative and experienced Social Media Content Creator to join our growing team. As a Social Media Content Creator at Dot eVentures Pvt. Ltd., you will play a key role in developing and implementing our social media strategy. You will be responsible for creating engaging and informative content that resonates with our target audience and promotes our educational products and services.

Key Responsibilities:

Develop and implement a comprehensive social media strategy to increase brand awareness and engagement. Create high-quality, visually appealing content for various social media platforms, including but not limited to Instagram, Facebook, Twitter, and LinkedIn. Stay up-to-date with industry trends and incorporate best practices into content creation. Monitor social media channels for trends, feedback, and opportunities to engage with the audience. Analyze social media metrics to measure the success of campaigns and make data-driven recommendations for improvement.

Qualifications:

Minimum 2 years of experience in social media content creation, preferably in the education or edutech industry. Proven track record of creating engaging and shareable content across various social media platforms. Strong written and verbal communication skills. Proficiency in graphic design tools and video editing software is a plus. Familiarity with social media analytics and the ability to interpret data to inform content strategy.

Salary and Benefits:

Competitive salary in the range of INR 2,00,000 - 4,00,000 per annum, commensurate with experience. Opportunities for professional development and growth within a rapidly expanding startup. Collaborative and inclusive work environment.

About the role

We are looking for a skilled Performance Marketer for Insane Marketers who can optimize ad exposure and add Insane value to the campaign strategies. Responsible for growing revenue through digital media by executing marketing campaigns, and extracting and analyzing data across multiple channels.

Responsibilities

• Conducting market research and analyzing demographics, media usage, psychographics, and buying patterns to define the target audience and campaign requirements.
• Proofreading advertising material before launching campaigns.
• Coordinating and overseeing the development and launch of campaigns
• Run Google Ads, and FB ads and manage complete responsibility of Google and Social media ads with an advanced understanding of marketing, and funnels, and comfortable with Google and Facebook Campaigns Strategy, optimization, and Analytics.
• Creating and managing Multiple Campaigns with the Right Ad Copy, optimizing the ad copy, and landing pages for the best quality leads
• Identifying the target audience for a particular media campaign and deciding how best to communicate to that audience
• Analyzing and evaluating the effectiveness of the campaign and using this data to inform future campaigns
• Collaborate with cross-functional team to develop creative solutions to address client’s business challenges
• Well aware of segmentation of Budget across the funnel, and ensure the right ads are shown to the right audiences.

Requirements

• Minimum of 2 years of experience as a media buyer.
• Prior Experience running Google or Facebook Advertising campaigns
• Good understanding of media analytics tools such as Google Analytics, and strong computer skills with programs such as MS Office, Google Suite
• The ability to collaborate with others and work as part of a team.
• Exceptional organizational and project management skills.
• Strong communication and networking abilities.

Benefits-

• Health insurance.
• All books ordered in the domain that Insane works in will be reimbursed.
• The freedom to manage your own time, location, and schedule (we have no physical office or set working hours).
• 5 days working.
• In-house training to grow your skills
• The opportunity to work with an innovative team of people with an awesome company culture
• The chance to grow, be challenged, and develop with Insane marketers
• Day shift.
• Willing to relocate to Bangalore or be based in Bangalore for this position

About you

• You’re numbers-driven.
• You love data.
• You're passionate and driven.
• You have a sharp eye for detail.
• You're proactive and reactive.
• You have 2+ years in paid media buying.

JOB DESCRIPTION

Job Title: Digital Marketing Executive

Department : Marketing

1.       Job PURPOSE:

Planning, developing, implementing and managing the overall digital marketing strategy. In addition, they are responsible for managing, guiding and training digital marketers and other marketing positions in the team.

2.       ROLES & RESPONSIBILITIES:

l Responsible for formulation and execution of the company’s Digital Marketing Strategy

l Creation and management of website

l Independently managing all digital marketing activities

l Set up and management of Linked in and twitter accounts

l Writing blogs and content on digital forum to ensure visibility

l Responsible to develop and implement the Online Marketing and Brand Positioning strategies

l Create key reporting and performance indicators based on business requirements

l Brand management on the digital forum

3.       EXPERIENCE REQUIRED:

     Overall :   3 - 5 yrs           

4.  TECHNICAL SKILLS:

Primary Skills :

l  3+ years experience as a Digital Marketing Professional

l Understanding the importance of the Website

l Experience in Email marketing and carry it to the digital forum

l Social media marketing - visibility

l Experience in branding

l Must understand page optimization and off page optimization,

l Understand the value of Search engine optimization but as a complementary skill.

l Blog writing and Content generation

Secondary Skills :

l Knowledge on Google certification and Google analytics, Google AdWords

l  Setting up tracking systems for marketing campaigns and online activities

l Experience in Website maintenance and press releases

l Latest marketing techniques

Desired Skills :

l Experience in IT product based company

l Advanced web ranking

l Knowledge on Google webmaster, Keyword planner, Google trends

l Online Reputation Management

5. ABILTY

l Excellent Communication Skills

l Good conceptualization skills

l Excellent computer and web related skills

l Quick grasping skills

l Initiation

l Time management

l Dedication and ownership

6 .EDUCATIONAL QUALIFICATION :

 Preference: MBA ( Marketing ), BBA

Age between 26 Year to 30 Years

This job position will be placed under the BPO Marketing and Communication Unit of the Company.

We are looking for a Paid Media Specialist who will own and manage various paid social campaign platforms specifically on Google, Facebook, YouTube and Tiktok, from marketing brief, to execution, with a proven track record of campaign management, budget management, performance reporting, forecasting and competitive analysis and more.

Essential Duties & Responsibilities:

● Work in a Business Process Outsourcing (BPO) Module providing marketing solutions to different local and international clients and Business Development Units.

● Plan, manage, optimize and execute paid social campaigns and programs to drive right messaging to the right audiences on the right platform to maximize conversions while minimizing cost per acquisition ● Data Analysis: Analyze player data to identify trends, improve the player experience, and make data-driven decisions for the casino's operations.

● Strategize and execute integrated paid media campaigns that use multiple channels including but not limited to Google, LinkedIn, Facebook, and Tiktok displays programmatic and more to drive conversions across all phases of the customer journey

● Marketing and Promotions: Collaborate with the marketing team to plan and execute promotional campaigns to attract and retain players.

● Data driven decision making to optimize and execute paid campaigns to drive quality leads in turn helping improve sales velocity

● Collaborate with Marketing and Sales team to strategize, architect, deploy and track digital campaigns that drive performance

● Reporting: Generate regular reports on key performance indicators, financial metrics, and operational data to assess the casino's performance.

● Develop A/B Testing plans for end-to-end Paid media campaigns by applying growth hacking mentality to improve customer engagement

● Support executing content promotions and distribution with digital channels

● Experimenting with new or existing digital channels and trying out new tactics that contribute to a strong ROI

● Analyze the efficiency of each digital channel based on KPIs for continuous improvement

The specific responsibilities and requirements for a Paid Media Specialist in an online casino may vary depending on the size and nature of the casino, as well as local regulations and industry standards.

Salary Php80,000 - Php100, 000

Work Experience Requirements

● At least 3-5 years of experience in Paid Media with hands on experience

● Excellent understanding of customer’s playing behavior as it pertains to the web

● Proven track record

● Must be able to use paid media tools

● Strong experience with Google Analytics or similar tracking tool

● Strong analytical, interpersonal, and communication skills

● Excellent ability to collaborate cross functionally

● Strong ability to prioritize work and projects based on short and long-term needs

● Exceptional verbal & written communication skills, especially the ability to think on your feet

● Must be willing to report onsite in Cambodia

Decoding Youth Talent (DYT) Private Limited is a sports technology start-up which aims to enable coaches, clubs and academies to scout, hire and develop youth talent through technology

DYT is incubated and backed by one of the most prestigious MBA institutes in Asia, the Indian Institute of Management, Lucknow (IIM-L).

Position Overview:

We are seeking a highly motivated and experienced Product marketer to lead a dynamic team of social media marketers, including social media analysts, content analysts, graphic designers, video editors, and a sales team. The ideal candidate will be responsible for creating, executing, and managing marketing strategies, campaigns, and sales efforts to drive user acquisition, engagement, and retention on our platform.

Key Responsibilities:

Strategy Development:

• Develop and implement a comprehensive product marketing strategy to increase platform awareness and user engagement.
• Analyze market trends and competitor activities to inform marketing strategies.

Social Media Management:

• Lead and mentor a team of social media analysts and content creators.
• Manage and grow our presence on social media platforms such as Instagram, LinkedIn, and Facebook.
• Plan and schedule social media content, including posts, stories, and engagement tactics.
• Analyze and report on social media performance metrics.

Content Creation:

• Oversee the creation of engaging and visually appealing content, including graphics, videos, and written materials.
• Ensure that content aligns with the brand and resonates with the target audience.
• Develop and maintain an editorial calendar.

User Engagement:

• Develop and execute campaigns and strategies to keep users engaged with the platform.
• Gather user feedback and insights to improve the platform's user experience.
• Implement customer feedback into product improvements.

Data Analysis and SEO:

• Utilize Google Analytics and other analytics tools to monitor website traffic and user behavior.
• Implement SEO best practices to improve the platform's visibility in search engines.

Campaign Management:

• Plan and execute advertising campaigns through platforms like Google AdSense.
• Monitor campaign performance, optimize ad spend, and maximize ROI.

Sales Team Leadership:

• Lead and manage a sales team responsible for selling platform subscriptions and services to football academies and other stakeholders.
• Set sales targets, develop strategies, and monitor sales team performance.
• Collaborate with the sales team to align marketing efforts with revenue goals.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus.
• Proven experience in product marketing and sales, preferably in the sports or technology industry.
• Strong understanding of digital marketing strategies, social media, content creation, and SEO.
• Proficiency in Google AdSense and Google Analytics.
• Excellent communication and leadership skills.
• Creative thinking and ability to generate innovative marketing and sales ideas.
• Ability to analyze data and draw actionable insights.
• Strong project management and organizational skills.

We are looking for a competent Marketing Manager to be in charge of the organisation's marketing activities. This primarily involves developing and implementing strategies to strengthen the company's market presence and help it find a voice that will make a difference. The ideal candidate will be an experienced professional with a passion for the job, able to employ unique marketing techniques. She will be a skilled marketing strategist and able to drive creativity and enthusiasm in others. The goal is to increase the company's market share and maximise revenues in order to thrive against competitors.

Responsibilities:

• Designing and implementing comprehensive marketing strategies to create awareness of the company's business activities.
• Supervising the department and providing guidance and feedback to other marketing professionals
• Responsible for building the brand and achieving revenue goals by developing and executing marketing plans through regular promotions, special activations and events, strategic tie-ups, influencer networks, PR, digital media, ads and brand promotional material as per plan.
• Produce ideas for promotional events or activities and organize them efficiently.
• Plan and execute campaigns for corporate promotion, launching of new product lines etc.
• Monitor progress and submit performance reports.
• Responsible for producing valuable content for the company's online presence, editorial design and organising the company's publications.
• Conduct general market research to keep abreast of trends and competitor's marketing movements.
• Control budgets and allocate resources amongst projects.
• Become the organisation's agent towards external parties such as media, stakeholders and potential clients and build strategic partnerships.
• Responsible for guest feedback management, tracking marketing expenses, vendor management, co-ordination with agencies to extract the deliverables from them and maintaining good communication with the stakeholders on a regular basis.
• Build a library of artworks, product/event photographs and other brand promotional material on a regular basis. Do an ROI evaluation of all promotions/activations done within two days of execution/completion to understand and improve effectiveness of future marketing promotions/activations. Any other tasks as assigned.
• Will be transparent in job duties through daily reports to direct reporting manager/s, regular updates on activities during execution and monthly updates for regular evaluation.
• Follow it up with concept note, as first step of initiating any promotion.
• Responsible for Annual Marketing Plan, Quarterly Marketing plans, Product creation, Product launches, Brand tie-ups, Event Management, Advertising deals, Barter associations, Email Marketing, Guest Comment card analysis, Periodic photo-shoots
• Responsible for Content Creation for Press Release, Coordination with the PR agency to ensure periodic coverage, Coordination with operations on industry story quotes and various treatment, Entertaining of Media for PR barters, Media meets for Principals or company news launches, Media Gifting, Coordination and closure on monthly PR plan over Marketing activities.

Requirements:

• Proven experience as Marketing & excellent organising skills,
• Analytical and creative thinking, exquisite communication, and interpersonal skills, Up to speed with current and online marketing techniques and best practices
• Thorough knowledge of web analytics (e. g. Google Analytics, WebTrends etc. ) and Google Adwords, Customer-oriented approach with aptitude

• Digital Marketing (preferably SEO – keyword research, on-page and off-page optimization, local business listing optimization and web analytics reporting) required; B2B experience an advantage
• University graduate
• Solid knowledge on SEO and Web Analytic Tools (preferably GA4, SEMrush, Google Keyword Planner, Search Console etc)
• Background in Paid Search (PPC) or Paid Social is an advantage
• IT literate with extensive experience in internet.
• Must know the modern techniques of content marketing.
• Proficient in creating and presenting comprehensive SEO reports that highlight key performance metrics, trends, and actionable insights.
• Good Communication Skills

Added Advantage

• Ability to leverage AI-powered SEO tools and platforms for keyword analysis, content optimization, and predictive analytics.
• Have experience of using generative AI tools.

About client:

Our client is the world’s largest media investment company. In fact, they are responsible for one in every three ads you see globally. In this role, you will be leading the advocacy narrative for a large cluster of brands for the largest FMCG organization in India.

BEST THINGS ABOUT THE JOB

1. Strategic Leadership Opportunities: As the Director of Product Marketing, you will play a pivotal role in shaping and driving the product marketing landscape for a leading consumer goods company. Your strategic insights and hands-on expertise will directly impact product marketing campaigns, contributing to the organization's growth and market dominance.

2. Transformational Role: In just three months, you'll immerse yourself in the product marketing landscape, and within a year, you'll lead process excellence, innovation, and collaboration. This dynamic progression will challenge you and provide a platform to showcase your capabilities in product marketing strategy.

3. Global Exposure and Collaboration: Working closely with global and APAC teams will allow you to collaborate across diverse markets, cultures, and strategies. Your insights will contribute to a cohesive global product marketing strategy, expanding your professional horizons.

4. Innovation and Creativity: The role offers the chance to introduce innovative product marketing strategies, technologies, and creative campaign approaches. Your ideas will drive exceptional results, ensuring that your creativity is recognized and celebrated.

5. Established Industry Leader: The FMCG brand is a market leader in the fast-moving consumer goods sector. Working with them means being a part of a company that values excellence, growth, and innovation. Your efforts will be instrumental in shaping the product marketing landscape for this industry giant.

REQUIRED EXPERIENCE

• You bring a proven track record of at least 8 years in product marketing, with progressively increasing responsibilities.

• Extensive hands-on experience with Google, Meta (Facebook, Instagram), Google Ads Data Hub, Snapchat, Spotify, and Programmatic Advertising platforms like The Trade Desk and DV 360.

• Working knowledge of Customer Data Platforms (CDP), Data Clean Rooms, First Party Data enhancement tools, and techniques.

REQUIRED COMPETENCIES

• Digital Marketing Expertise: Demonstrated expertise in digital marketing strategies, including SEO, SEM, social media, email marketing, content marketing, and more.

• Data Analysis: Proficiency in analysing data to derive actionable insights, track KPIs, and measure the effectiveness of campaigns. Experience with tools like Google Analytics, marketing 

automation platforms, and CRM systems.

• Process Optimization: Proven ability to design, implement, and optimize processes to improve efficiency and effectiveness. Knowledge of methodologies such as Lean, Six Sigma, or Agile is a plus.

• Project Management: Strong project management skills, including the ability to prioritize tasks, manage timelines, and ensure successful campaign execution within deadlines.

• Collaboration: Excellent communication and collaboration skills to work effectively with crossfunctional teams. Ability to lead, inspire, and influence team members to achieve common goals.

• Technical Proficiency: Familiarity with various digital marketing tools, software, and platforms, including advertising platforms, marketing automation software, and CMS systems.

• Effective Communication: Strong written and oral communication skills in English, with the ability to articulate ideas clearly and persuasively. You can communicate complex concepts to 

both technical and non-technical stakeholders.

• Extreme Ownership: You take full ownership of your projects, campaigns, and decisions, embracing accountability and driving results. Your proactive attitude ensures that challenges are 

met head-on.

• Strategic Thinking: You possess a strategic mindset, able to analyze the bigger picture and translate it into actionable digital marketing strategies that align with business goals.

• Innovative Mindset: Your creative thinking and willingness to explore new ideas contribute to the constant evolution of our digital marketing efforts.