50+ Google Analytics Jobs in India

MANDATORY CRITERIA:

1. 1 to 4 years of experience in Google Ads campaign management.
2. Should have worked with good agencies
3. Must have Experience with B2C, D2C, fashion, FMCG, or aggregators 
4. Must have handled a minimum monthly ads budget of ₹5+ lakh.
5. Strong communication skills are important
6. Looking for immediate, 30 days or max 45 days notice period candidates or either they have buyout options.

DESCRIPTION:

WHAT YOU WILL DO:

• Campaign Strategy & Management: Plan, create, and execute effective SEM strategies across Google Ads, LinkedIn and other platforms.
• Optimization: Continuously optimize campaigns to improve performance metrics (CTR, conversion rates, quality scores) and meet KPIs.
• Keyword Research: Perform in-depth keyword research and analysis to identify opportunities and trends for better targeting and audience reach.
• Performance Tracking: Analyze and report on campaign performance using tools like Google Analytics, Singular, and other relevant platforms.
• A/B Testing: Conduct A/B testing on ads, landing pages, and other elements to continually enhance campaign performance.
• Market Research: Stay up to date with SEM trends, algorithm changes, and best practices to maintain a competitive edge.
• Analyze user journeys to identify funnel drop-offs and work on initiatives to optimize the flow for higher conversions.

WHAT WE ARE LOOKING FOR:

• Experience: 1 to 3 years of experience in Google Ads campaign management.
• Educational Background: Btech/ BCA from Tier 1 institution
• Self-driven and a strong bias for action, fitment in startup culture.
• In-depth knowledge of the Paid Marketing ecosystem, attribution models, and segmentation/App campaigns
• Budget Management: Proven track record of running campaigns with budgets of ₹5 Lakh+ per month.
• Hands-on experience: in Google Ads, Google Analytics, Mixpanel & other tools like Looker Studio, AppsFlyer.
• Analytical Skills: Strong data-driven mindset with the ability to analyze large sets of data and derive actionable insights.
• Creativity: Ability to craft engaging ad copy and create testing strategies to improve results.
• Someone who can manage complexity and is good at problem solving with a first-principles approach

ROLES AND RESPONSIBILITIES:

You will be responsible for architecting, implementing, and optimizing Dremio-based data Lakehouse environments integrated with cloud storage, BI, and data engineering ecosystems. The role requires a strong balance of architecture design, data modeling, query optimization, and governance enablement in large-scale analytical environments.

• Design and implement Dremio lakehouse architecture on cloud (AWS/Azure/Snowflake/Databricks ecosystem).
• Define data ingestion, curation, and semantic modeling strategies to support analytics and AI workloads.
• Optimize Dremio reflections, caching, and query performance for diverse data consumption patterns.
• Collaborate with data engineering teams to integrate data sources via APIs, JDBC, Delta/Parquet, and object storage layers (S3/ADLS).
• Establish best practices for data security, lineage, and access control aligned with enterprise governance policies.
• Support self-service analytics by enabling governed data products and semantic layers.
• Develop reusable design patterns, documentation, and standards for Dremio deployment, monitoring, and scaling.
• Work closely with BI and data science teams to ensure fast, reliable, and well-modeled access to enterprise data.

IDEAL CANDIDATE:

• Bachelor’s or Master’s in Computer Science, Information Systems, or related field.
• 5+ years in data architecture and engineering, with 3+ years in Dremio or modern lakehouse platforms.
• Strong expertise in SQL optimization, data modeling, and performance tuning within Dremio or similar query engines (Presto, Trino, Athena).
• Hands-on experience with cloud storage (S3, ADLS, GCS), Parquet/Delta/Iceberg formats, and distributed query planning.
• Knowledge of data integration tools and pipelines (Airflow, DBT, Kafka, Spark, etc.).
• Familiarity with enterprise data governance, metadata management, and role-based access control (RBAC).
• Excellent problem-solving, documentation, and stakeholder communication skills.

PREFERRED:

• Experience integrating Dremio with BI tools (Tableau, Power BI, Looker) and data catalogs (Collibra, Alation, Purview).
• Exposure to Snowflake, Databricks, or BigQuery environments.
• Experience in high-tech, manufacturing, or enterprise data modernization programs.

ROLES AND RESPONSIBILITIES:

Video-led Content Strategy:

• Implement the video-led content strategy to meet business objectives like increase in views, leads, product awareness and CTR
• Execute the video content framework that talks to a varied TG, mixes formats and languages (English and vernacular)

Production:

• Ability to write/edit clear and concise copy and briefs unique to the platform, and influence/direct designers and agencies for creative output
• Creating the monthly production pipeline, review and edit every piece of video content that is produced
• Explore AI-based and production automation tools to help create communication stimuli at scale
• Manage our agency and partner ecosystem to support high-scale video production
• Manage the monthly production flow and maintain data sheets to enable ease of tracking
• Increase CTR, Views and other critical metrics for all video production

Project Management:

• Oversee the creation of various video formats, including explainer videos, product demos, customer testimonials, etc.
• Plan and manage video production schedules, ensuring timely delivery of projects within budget
• Upload and manage video content across multiple digital platforms, including the digital platforms and other relevant platforms
• Ensure all video content is optimized for each platform, following best practices for SEO and audience engagement
• Coordinate with the content team to integrate video content on the platforms
• Maintain an archive of video assets and ensure proper documentation and tagging

Capabilities:

• Drive the development of capabilities around production, automation, upload, thereby leading to a reduction in TAT and effort
• Work with technology teams to explore Gen AI tools to deliver output at scale and speed
• Identifying opportunities for new formats and keeping up with trends in the video content space

Customer obsession and governance:

• Relentless focus on making customer interactions non-intrusive; using video content to create a frictionless experience
• Zero tolerance for content and communication errors
• Develop a comprehensive video guidelines framework that is easy to use by businesses yet creates a distinct identity for the brand
• Have a strong eye for grammar and ensure that every content unit adheres to the brand tone of voice
• Create checks and balances in the system so that all customer-facing content is first time right, every time

Performance tracking:

• Tracking and analyzing production, go-live status and engagement metrics using tools like Google Analytics, etc.
• Gauge efficacy of video content produced, and drive changes wherever needed
• Provide regular reports on video performance, identifying trends, insights, and areas for improvement

IDEAL CANDIDATE:

Qualifications:

• Bachelor's degree in Communications, Digital Marketing, Advertising or a related field
• Proven experience as a creative/content writer or in a similar role, preferably with exposure to AI-driven content creation.

Work Experience:

• 3-5 years of relevant experience in the space of content marketing/advertising, experience in Digital Marketing with a focus on video content, will be an advantage

Skills:

• Excellent command over the English language
• Hands-on experience of copywriting, editing, and creating communication
• Ability to handle complex briefs and ideate out of the box
• Creative thinking and problem-solving skills, with a passion for storytelling and visual communication
• Deep customer focus by understanding customer behaviour and analyzing data & real-world experiences
• Detailed orientation & very structured thinking, think of customers' entire journey and experience
• Strong communication and collaboration skills to effectively work with diverse teams
• Passion for emerging technologies and the ability to adapt to a fast-paced and evolving environment
• Excellent project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines
• Proficiency in AI tools and video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) and familiarity with graphic design
• software (e.g., Adobe After Effects, Photoshop)

PERKS, BENEFITS, WORK CULTURE:

Our people define our passion and our audacious, incredibly rewarding achievements. The company is one of India’s most diversified non-banking financial companies, and among Asia’s top 10 Large workplaces. If you have the drive to get ahead, we can help find you an opportunity at any of the 500+ locations we’re present in India.

We Are Expanding Our Marketing Team at Byte Elephants

Technologies!

Join us in building one of India’s smartest SaaS Growth Engines.

Byte Elephants Technologies is on an ambitious mission to reshape the future of SaaS for ERP, DMS, HRMS, SFA, WMS, POS & Enterprise Automation.

To fuel our next phase of expansion, we are building a high-performance, AI-powered Marketing & Growth Division — and we are hiring four specialist roles.

1. Content & AI Creative Specialist
2. Social Media Lead Generation Specialist
3. Performance Marketer
4. SEO Specialist

If you are Best in Any One of These, Then Reach Out to Us.

We invite passionate, skilled, and growth-driven individuals to become part of our fast scaling team.

1. Performance Marketing Specialist (Google Ads + LinkedIn Ads + Funnels + Analytics)

Experience: 1.5 – 5 years

Role Summary

Own the end-to-end paid acquisition engine for all Byte Elephants SaaS products. Runhigh-converting campaigns, optimize budgets, build landing pages, and deliver predictable monthly MQLs.

Key Responsibilities

 Run LinkedIn Lead Gen, Sponsored Content, InMail, and retargeting campaigns

 Manage Google Search, Display, Retargeting & Performance Max

 Build & A/B test landing pages (Zoho, Unbounce, Webflow, WP)

 Track performance using GA4, Tag Manager, Hotjar

 Reduce CPL and improve conversion rates

 Integrate leads into CRM workflows & automate nurturing sequences

 Prepare weekly performance dashboards with insights

Ideal Candidate

 Strong analytical mindset

 Hands-on with LinkedIn + Google Ads

 Able to scale budgets responsibly

 Experience in B2B or SaaS preferred

This is a full-time, on-site role based in Hyderabad. The Brand and Growth Manager will be responsible for developing and executing strategies to strengthen brand awareness, drive customer acquisition, and lead overall growth initiatives.

The role includes:

Planning, coordinating, and managing marketing campaigns

Analyzing market trends, consumer behavior, and performance data

Working closely with sales teams to align marketing and business goals

Overseeing end-to-end project management for marketing initiatives

Ensuring timely delivery of campaigns and optimal outcomes

Communicating effectively with internal and external stakeholders

Adapting strategies to evolving market demands

Key Skills & Requirements

Strong analytical skills with experience in data-driven decision-making

Excellent communication and collaboration abilities

Sales background with a proven track record of meeting growth targets

Experience in project management and campaign execution

Proficiency in analytics and generating actionable insights

Leadership qualities and ability to thrive in a fast-paced environment

Bachelor’s degree in Marketing, Business, or a related field (preferred)

Experience in the technology industry is an added advantage

About the Company

Keystone Robotix is engineering the future of food—where AI, design, and nutrition converge to transform how we cook, eat, and live. From intelligent robots to smart cooktops and next-generation superfoods, we develop technology that nourishes both body and mind, turning everyday kitchens into hubs of innovation and wellness.

Website: https://keystonerobotix.com/

Other Requirements:

Experience: 5+ years

CTC: ₹10–12 LPA.

About us

DigitalCave is a UK-based digital services company providing web development and digital marketing solutions to clients internationally. We work with remote professionals on a contract basis and focus on delivering measurable results.

Key responsibilities

• Perform keyword research and competitor analysis for UK and international websites
• Execute on-page SEO (meta tags, content optimisation, internal linking)
• Work on off-page SEO including ethical link building and outreach
• Monitor website performance using Google Search Console and Google Analytics (GA4)
• Identify and fix basic technical SEO issues (indexing, site structure, page speed)
• Conduct regular SEO audits and implement improvements
• Prepare weekly and monthly SEO performance reports

Required skills & experience

• 1–2 years of hands-on SEO experience on live websites
• Strong understanding of on-page and off-page SEO
• Experience with Google Search Console and Google Analytics
• Working knowledge of SEO tools such as SEMrush or Ahrefs
• Basic understanding of technical SEO
• Experience with WordPress websites

Good to have

• Experience working on UK or international SEO projects
• Familiarity with Screaming Frog or similar audit tools
• Basic knowledge of HTML and site structure

Work details

• Remote role
• Full-time engagement
• Contract / freelance position
• 5 days a week

Note

Please apply only if you have worked on live websites and can share examples of your work or performance metrics during the interview.

Job Description – SEO Specialist

Company: Capace Software Pvt. Ltd.

Location: Bhopal / Bangalore (On-site)

Experience: 2+ Years

Budget: Up to ₹4 LPA

Position: Full-Time

About the Role

Capace Software Pvt. Ltd. is looking for a skilled SEO Specialist with strong expertise in On-Page SEO, Off-Page SEO, and Technical SEO. The ideal candidate will be responsible for improving our search engine ranking, driving organic traffic, and ensuring technical search requirements are met across websites.

Key Responsibilities

🔹 On-Page SEO

• Optimize meta titles, descriptions, header tags, and URLs
• Conduct in-depth keyword research and implement strategic keyword placement
• Optimize website content for relevancy and readability
• Implement internal linking strategies
• Optimize images, schema, and site structure for SEO
• Ensure webpages follow SEO best practices

🔹 Off-Page SEO

• Create and execute backlink strategies
• Manage directory submissions, social bookmarking, classified listings
• Conduct competitor backlink analysis
• Build high-quality guest post links and outreach
• Improve brand visibility through digital promotions
• 
  
• 
  

🔹 Technical SEO

• Conduct website audits (crawl errors, index issues, technical fixes)
• Optimize website speed and performance
• Implement schema markup and structured data
• Manage XML sitemaps and robots.txt
• Resolve indexing, crawling, and canonical issues
• Work with developers to implement technical updates

Requirements

• Minimum 2+ years of experience in SEO
• Strong knowledge of On-Page, Off-Page & Technical SEO
• Experience with tools like:
• Google Analytics
• Google Search Console
• Ahrefs / SEMrush / Ubersuggest
• Screaming Frog (good to have)
• Understanding of HTML, CSS basics (preferred)
• Strong analytical and reporting skills
• Good communication and documentation skills

What We Offer

• Competitive salary up to ₹4 LPA
• Opportunity to work on multiple SaaS products and websites
• Supportive team & learning-focused environment
• Career growth in digital marketing & SEO domain

Plan, launch, and optimize performance marketing campaigns across Google Ads, Meta Ads, and LinkedIn Ads.

Manage end-to-end campaign execution including targeting, ad setup, creative testing, and landing page optimization.

Drive lead generation by lowering CPA and improving ROAS.

Run remarketing, retargeting, and lookalike campaigns to boost conversions.

Implement A/B testing for creatives, copies, landing pages, and funnels.

Use AI tools and automation to improve campaign efficiency.

Monitor budgets and key KPIs (CTR, CPC, CPA, ROAS, Conversion Rates).

Track, analyze, and report performance using Analytics, GTM, and ad manager platforms.

Required Skills: Proficiency in CRM tools, Excellent Communication & Stakeholder Management, Cross functional collaboration, Amplitude, Mixpanel, GA4, Retention Strategy

Criteria:

• Candidate should have Experience: 6–8 years in Product Marketing, Lifecycle Marketing for digital-first or app-based businesses.
• Preferred industry exposure: Gaming, OTT, consumer tech, or subscription-led platforms or E-commerce environments.
• Understanding of lifecycle communication, retention strategies, and user segmentation.
• Strong understanding of user behavior, adoption funnels, and product-led growth.
• Hands-on experience in CRM and in-app communication campaigns.
• Proficient in analyzing funnel metrics, adoption KPIs, and deriving actionable insights.
• Strong stakeholder management and ability to collaborate with Product, Design, Data & Lifecycle teams.
• Experience with CRM tools such as CleverTap, MoEngage, Braze, or WebEngage.
• Familiarity with analytics platforms (Amplitude, Mixpanel, GA4) and basic understanding of A/B testing / experimentation frameworks.

Description

Key Responsibilities

1. Drive Feature & Product Adoption

• Plan and execute go-to-market (GTM) and in-app communication strategies to increase awareness and usage of new or underutilized product features.

2. Convert User Insights into Messaging

• Analyze user behavior and pain points to craft clear, value-led positioning and messaging for features and product experiences.

3. Plan & Execute Cross-Channel Campaigns

• Run CRM, in-app, and creative communication campaigns to educate users, highlight feature benefits, and improve engagement.

4. Measure & Optimize Performance

• Track feature usage, conversion, and retention metrics to identify gaps and refine messaging, funnels, or user journeys.

5. Collaborate with Cross-Functional Teams

• Work closely with Product, Data, Design, and Lifecycle Marketing teams to ensure consistent communication and seamless product experience delivery.

Key Expected Outcomes

• Demonstrable growth in feature and overall product adoption across the platform.
• Smooth and timely GTM execution for new feature launches.
• Clear, consistent product communication across all channels and user segments.
• Data-backed continuous improvement informed by user feedback and performance insights.
• Strong collaboration and alignment between Product, Lifecycle, and Design teams, ensuring efficient rollouts and improved user experience.

Must-Have Requirements

• 6-8 years of experience in Product Marketing, Lifecycle Marketing, or similar roles in digital-first/app-led businesses (OTT, consumer tech, or subscription-based models preferred).
• Strong understanding of user behavior, adoption funnels, and product usage patterns.
• Hands-on experience executing CRM and in-app communication campaigns.
• Analytical mindset with the ability to interpret funnel metrics and convert insights into action.
• Excellent communication and stakeholder management skills.
• Strong written and verbal communication, with clarity in user-facing messaging.
• Ownership mindset with end-to-end accountability for campaign planning and execution.
• Understanding of digital platforms and OTT ecosystems.

Should-Have Requirements

• Experience working in OTT, entertainment, or consumer-tech environments with knowledge of content-driven user behaviors.
• Working knowledge of CRM tools such as Clevertap, MoEngage, Braze, or WebEngage.
• Familiarity with analytics tools (Amplitude, Mixpanel, GA4).
• Exposure to A/B testing and experimentation frameworks.
• Comfort with data visualization platforms such as Appsflyer, Metabase, Looker, or Power BI.
• Understanding of lifecycle communication and retention-focused strategies.
• Ability to review or create campaign creatives with strong narrative alignment.
• Curiosity and storytelling capability to translate product features into user benefits.

Good-to-Have Requirements

• Prior experience in driving feature adoption or contributing to product-led growth initiatives.
• Experience working in high-growth, data-driven startup environments.
• Familiarity with marketing automation and experimentation tools.
• A creative eye for content, communication, and user experience design.

Success Metrics

• Feature Adoption Rate: % of users engaging with new features (7-day/30-day adoption).
• Feature Retention Rate: Repeat usage of adopted features.
• Campaign Engagement Metrics: CTR, CVR, and engagement uplift from CRM/in-app campaigns.
• Time-to-Launch Efficiency: Speed and accuracy of GTM execution.
• User Awareness: Improvement in survey scores or reduction in support queries.
• Cross-Functional Alignment: Execution efficiency with Product, Data, and Design teams.
• Impact on Retention & Watch Hours: Contribution of product marketing efforts toward user engagement KPIs.

Company Name: Vasudha Foods

Role: Marketing Strategist

Salary: upto 6 LPA

Exp: 1-2 years

We have a requirement of growth and marketing strategist who can fulfill the following: 

 • Craft & execute the full-funnel growth strategy: awareness → acquisition → retention.

 • Define positioning, messaging & brand voice: make “Saattvic, Tasty, Healthy” unmistakable.

 • Plan & run campaigns (digital + offline) to maximize ROI: social media, influencers, email, content, partnerships.

 • Dive into data: customer segments, lifetime value, conversion funnels. Use insights to tweak strategy.

 • Own media planning & budget allocation: paid search/display, organic/social, affiliate/partners.

 • Collaborate with product, content, design teams to ensure consistency of experience and aesthetics.

 • Track KPIs: CAC, ROAS, retention, churn, CLV, etc. Report & present to leadership.

 • Keep finger on pulse of food, wellness, plant-based / sattvic living trends. Identify opportunities and threats.

Amplifai is a consultancy and investment company focused on helping organizations succeed with Growth, AI and automation. We work with startups, scale-ups, and established firms to translate complex business challenges into practical AI solutions. Alongside our advisory work, we build and launch our own ventures—such as Corevina, designed for private equity and investment companies. 

We are now looking for a creative and hands-on Marketing executive with 3-5 years of experience to join our growing team. This role will be central in shaping how Amplifai and our ventures are presented to the world. You’ll be the owner of web and social media presence and the driver behind a modern, professional digital presence. 

What you’ll do 

• Build and manage our websites (ideally in Web-flow), ensuring they are visually strong, user-friendly, and up to date. 
• Optimize our digital platforms for performance, accessibility, SEO’s and LLM’s. 
• Create and acquire content and graphics for our digital presence. 
• Social media marketing is predominantly on LinkedIn. 
• Collaborate with colleagues across advisory, venture, and commercial teams to deliver assets that support sales, marketing, and product launches. 

What we’re looking for 

• Experience building and maintaining websites, preferably in Web-flow. 
• Experience with social media and email campaigns. 
• Proficiency with tools such as Canva, or similar. 
• Good understanding of UX/UI and responsive design. 
• Experience with SEO and web analytics. 
• Strong command of English (work language). 

Nice to have 

• Skills in video editing or motion graphics. 
• Background in B2B marketing or tech-driven companies. 

Who you’ll work with 

You’ll join a senior, entrepreneurial team with decades of experience in AI, automation, and business development. We’re commercially driven yet deeply technical operating at the intersection of strategy and innovation. 

Our culture is collaborative, fast-moving, and pragmatic: we move quickly from ideas to execution, and everyone has a direct impact on outcomes. 

The role reports to our India team and works closely with our Norwegian leadership. 

Why join us 

• Shape and own the visual identity of a growing AI consultancy and its ventures. 
• Enjoy creative freedom with real responsibility. 
• Work in a dynamic, international environment where technology and design meet business impact. 

Required Skills: Customer Segmentation & Personalization, CRM & Lifecycle Marketing, Data Analysis & KPI Reporting, A/B Testing & Experimentation, Funnel & Journey Optimization

Criteria:

- Candidate should have Experience: 4–6 years in CRM & Lifecycle Marketing for digital-first/app-based platforms.

- Preferred Industry Exposure: Gaming / OTT / E-commerce

- Proven ability to own end-to-end lifecycle metrics such as activation, retention, churn reduction, or reactivation

- Strong hands-on experience with CRM automation platforms such as Clevertap, MoEngage, Braze, or WebEngage

- Expertise in user segmentation, cohort creation, and personalized targeting based on behavioral and transactional data

- Experience in managing cross-channel campaigns (Push, WhatsApp, SMS, Email, RCS, In-app) with a focus on ROI and spend optimization

- Proficient in data analysis, funnel tracking, KPI reporting, and deriving insights (DAU, WAU, retention %, churn, watch conversion)

- Hands-on experience with A/B testing, experiments, holdout groups, and iterative optimization

- Strong understanding of journey mapping and funnel optimization, with the ability to identify drop-offs and improve user progression

- Candidates must have a 70% strategy + 30% execution mindset, ideally from reputable consumer brands.

Description

We are looking for a CRM & Lifecycle Marketing Manager to own and drive key user lifecycle metrics at company. The ideal candidate is data-driven, detail-oriented, and experienced in executing CRM campaigns and automation journeys that drive activation, retention, and engagement.

This is a high-impact, ownership-driven role where you’ll be responsible for defining, executing, and optimizing end-to-end CRM strategies using platforms like Clevertap, MoEngage, or WebEngage.

Key Responsibilities:

1. End-to-end metric ownership Be fully accountable for a defined lifecycle KPI (e.g., activation, D7 retention, churn rate) — set targets, build roadmap, deliver improvements and own outcomes.

2. Campaign setup & CRM operations (Clevertap / Braze / etc.) Build, configure, QA and execute campaigns and automated journeys in the CRM platform (Clevertap or equivalent) — audience selection, triggers, scheduling, tagging, and delivery monitoring.

3. Segmentation & personalization Define behavioural and transactional cohorts, implement dynamic personalization rules, and maintain audience hygiene to ensure relevance and lift.

4. Experimentation & optimization Design and run A/B and holdout experiments, analyse uplift, and iterate on messaging, timing and frequency to maximize impact.

5. Analysis, reporting & cross-functional alignment Track and interpret campaign and funnel metrics, maintain dashboards, produce concise insights and recommendations, and coordinate with Product, Data and CX for dependencies and fixes.

Key Expected Outcomes:

1. Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.

2. High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.

3. Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.

4. Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.

5. Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.

Requirements:

● End-to-end Lifecycle Ownership – ability to plan, execute, and measure campaigns for a defi ned metric or stage (e.g., activation, retention).

● CRM Automation Expertise – hands-on execution using tools like Clevertap ,MoEngage, WebEngage

● User Segmentation & Targeting – defi ning cohorts based on behaviour, subscription status, and engagement data.

● Cross-channel Campaign Management – executing communication via push, WhatsApp, SMS, RCS, email, and in-app along with Spends optimization

● Data Analysis & Reporting – tracking key KPIs and metrics (eg. DAU, WAU, retention %, watch conversion, churn) and deriving insights along with RCA

● A/B Testing & Experimentation – Continuously ideating, setting up and evaluating experiments to improve conversion and retention.

● Journey & Funnel Optimization – identifying drop-offs and improving user progression through lifecycle stages.

● Copy & Creative Collaboration – working with content/design teams to ensure messaging relevance and clarity.

● Stakeholder Collaboration – aligning with product, CX, Content and data teams for execution dependencies.

● Ownership Mindset – accountable for end outcomes and continuously optimizing performance of the assigned metric.

What will be the success metric for this role?

● Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.

● High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.

● Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.

● Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.

● Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.

Key Responsibilities:

1. Advanced Tracking Implementation
2. Design and execute advanced tracking solutions across both web and app environments using GA4, GTM (Web & Server-side), and Firebase. This includes configuring events, custom parameters, and dataLayers for accurate data collection. You will also implement enhanced tracking, user journey analytics to ensure comprehensive visibility of user behavior.
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4. Troubleshooting and Problem Solving
5. Identify, investigate, and resolve complex tracking or data discrepancies. You’ll use debugging tools and browser inspection utilities to diagnose issues. Collaborating with developers, you will resolve technical errors, configurations, and perform thorough QA testing to validate every deployment.
6. Custom Solution Development
7. Develop and deploy custom JavaScript and GTM solutions to meet unique business tracking requirements. You will create reusable templates, automation scripts, and tagging logic that improve efficiency and enable scalable analytics solutions. Implement and manage cookie consent systems to ensure compliance with global privacy regulations like GDPR and CCPA
8. Measurement Strategy and Analytics Frameworks
9. Build and maintain measurement frameworks that align analytics implementations with key business KPIs. You’ll translate marketing and operational objectives into clear, technical tracking requirements and audit existing setups to identify data integrity issues.
10. Documentation and Reporting
11. Create and maintain detailed documentation for all tagging structures, dataLayer designs, and measurement frameworks. You’ll produce QA and validation reports, project summaries, and technical handovers to ensure transparency and consistency across teams and clients. Create and share implementation reports, audit summaries, and technical handover guides.

Key Skills & Competencies

• Strong technical knowledge of GA4, GTM (Web & Server-side), and Firebase implementations.
• Strong understanding of tools like: GA4 / Firebase / Mixpanel / Segment / Adjust / AppsFlyer
• Hands-on experience with JavaScript, regex, and JSON for creating custom tracking solutions.
• Website, iOS, Android, React Native, Flutter event architecture
• Hands-on experience with debugging tools (Charles, ADB, Xcode logs, chrome extensions).
• Expertise in dataLayer schema design, tagging, documentation, implementation, debugging, and data validation processes.
• Excellent understanding of data privacy laws (GDPR, CCPA) and consent management solutions.
• Analytical mindset with a strong attention to detail and problem-solving ability.
• Proven ability to collaborate with cross-functional teams and communicate technical concepts clearly with clients and teams.
• Ability to troubleshoot complex data issues independently.
• Project ownership mindset with strong prioritization and organizational skills.

REQUIRED SKILLS:

GTM STRATEGY & PRODUCT POSITIONING

MANDATORY CRITERIA:

1. Must have 3+ years of B2B product marketing experience, preferably in SaaS/tech.
2. Must have strong GTM (Go-To-Market) strategy ownership for product/feature launches.
3. Must have deep understanding of B2B SaaS products, sales cycles, and subscription models.
4. Must have strong product positioning, messaging, and storytelling skills for global markets.
5. Must have experience with HubSpot for automation, email, and WhatsApp campaigns.
6. Must be highly analytical, with proven expertise in Google Analytics 4 (GA4) for performance & ROI tracking.
7. Must have experience designing localized, multi-Country marketing strategies.
8. Must be proficient in creating sales enablement content (product decks, case studies, battle cards).
9. Must be able to collaborate effectively with Product, Sales, and Customer Success teams.

DESCRIPTION:

Organizational Overview:

• The company is a global end-to-end hospitality technology provider specializing in solutions for small and medium-sized accommodation businesses.
• With more than 480+ Team members and 20+ years of experience, YCS currently has 40,000+ customers in over 170 countries, with 50+ supported languages in our software, and a 24/7 support network to match. 
• We have a Local team in 15+ countries including India, Thailand, Indonesia, Philippines, Sri Lanka, South Africa, Tanzania, Uganda, USA, Mexico, and counting.

Profile Overview:

• We are looking for a strategic and creative Product Marketing Manager to lead product positioning, messaging, and go-to-market strategies across multiple international markets — including India, Thailand, Philippines, USA, Mexico, and Africa.
• The ideal candidate will have a deep understanding of B2B SaaS products, strong storytelling skills, and the ability to tailor marketing strategies for diverse global audiences. This role requires a balance of analytical thinking, creative execution, and cross-functional collaboration to directly drive product adoption, engagement, and market growth and revenue acceleration.

Roles & Responsibilities:

• Lead the development and execution of global Go-To-Market (GTM) strategies for new feature releases and products, ensuring localized alignment.
• Conduct in-depth market, competitor, and customer research to develop and continuously refine compelling, differentiated product positioning and messaging.
• Own the localization of messaging and campaigns, collaborating with regional teams to ensure cultural relevance and maximum impact across target international markets.
• Design and execute performance-driven marketing funnels and digital campaigns aimed at driving qualified lead generation, pipeline acceleration, and customer nurturing for reducing churn & generating cross sell opportunities.
• Serve as the voice of the customer and the market expert, fostering deep collaboration across Product, Sales, and Customer Success teams for successful GTM execution.
• Develop high-impact sales enablement materials (e.g., product decks, battle cards, case studies) and compelling customer-facing content.
• Manage and optimize marketing automation efforts within HubSpot to execute targeted email, WhatsApp campaigns and monitor conversion performance.
• Apply a data-driven approach, leveraging Google Analytics 4 (GA4) and other tools to measure campaign ROI, user behavior, and continuously optimize conversion paths.
• Oversee the design direction and creation of core marketing materials, ensuring brand consistency and visual appeal.

Key Competencies:

• Strategic GTM Leadership: Demonstrated ability to develop and execute sophisticated, data-backed Go-to-Market strategies that drive product adoption and revenue.
• Global Positioning & Storytelling: Exceptional skill in crafting differentiated product positioning, compelling messaging, and localized content for diverse international B2B audiences.
• B2B SaaS Expertise: Deep understanding of the B2B sales cycle, SaaS subscription models, and how product marketing supports pipeline acceleration.
• Analytical & Data-Driven Mindset: Proficiency in interpreting marketing and product usage data to derive actionable insights and measure performance (ROI).
• Cross-Functional Collaboration: Strong interpersonal and communication skills to effectively align and influence stakeholders across Product, Sales, and Creative teams globally.

REQUIREMENTS:

• 5+ years of proven experience in B2B product marketing (preferably in SaaS or tech).
• Proficiency in HubSpot, Photoshop, and Canva.
• Strong analytical skills with experience using Google Analytics 4 (GA4).
• Ability to manage multiple projects in a fast-paced, collaborative environment.
• Excellent command of written and verbal English.
• Bonus: Familiarity with design or prototyping tools such as Figma. 

Required Skills: B2B SaaS Marketing Expertise, Leadership & Cross-Functional Collaboration, Performance Marketing & Automation Skills, Branding, Content & Communication Skills, Analytical & Data-Driven Decision Making

Criteria:

1. Must have 5–10 years of B2B SaaS marketing experience (non-negotiable).

2. Must have hands-on ownership of strategy + execution (leadership role, not managerial).

3. Must have strong digital marketing expertise (Google Ads, Meta Ads, SEO/SEM, email, social).

4. Must have proven lead generation experience for global and regional B2B SaaS markets.

5. Must be able to manage marketing budgets, ROI, and performance reporting independently.

6. Must have strong performance marketing and analytics skills.

7. Must have excellent English communication and presentation skills.

8. Must understand core SaaS metrics (MRR, ARR, CAC, LTV, etc.).

Description: 

Profile Overview

• The Marketing Head will develop, lead, and execute innovative marketing strategies that accelerate brand visibility, drive qualified global and regional leads, and directly contribute to revenue and market share growth.
• Reporting, event presentations, marketing roadmap planning, P&L, and ROI reporting are to be managed independently.
• This role demands strong leadership, cross-functional collaboration, advanced digital expertise, and complete ownership of performance outcomes.
• Note: This is not a managerial role — it is a leadership position requiring strategic ownership and hands-on execution.
• B2B SaaS experience is mandatory.

Roles & Responsibilities:

• Develop and execute integrated marketing strategies to enhance brand visibility and generate qualified leads across domestic and international B2B SaaS markets.
• Lead and mentor a multi-functional marketing team, fostering a performance-driven, creative, and data-oriented culture.
• Oversee all digital marketing initiatives — including Google Ads, Meta Ads, SEO/AISEO/SEM, email campaigns, and social media marketing — ensuring measurable ROI.
• Direct branding and messaging across multiple regions, ensuring local adaptability and consistency with global standards.
• Collaborate closely with Sales, Product, and Customer Success teams to design campaigns that align with business objectives and drive revenue growth.
• Plan and manage marketing budgets effectively, ensuring optimal allocation and tracking of performance metrics.
• Lead content creation efforts — including blogs, case studies, newsletters, and product collaterals — in coordination with internal and external stakeholders.
• Research and identify new market opportunities, trends, and competitors to support data-driven decision-making.
• Plan and execute product launches, webinars, events, and partnerships that strengthen YCS’s position as a global B2B hospitality SaaS leader.
• Work with the global marketing team of company to align regional campaigns with the global brand strategy.
• Prepare detailed performance reports and present actionable insights to the management team monthly, quarterly, and annually.

Key Competencies:

• Marketing Expertise: Proven track record with 5–10 years of experience in digital and strategic marketing within a B2B SaaS environment (mandatory), ideally in hospitality tech.
• Leadership & Collaboration: Experience leading a small marketing team and working cross-functionally with sales and product teams.
• Performance Marketing: Proficiency in tools like Google Ads, Meta Ads, HubSpot, Zoho, or similar platforms to drive and optimize campaigns.
• Content & Branding Skills: Strong storytelling, creative thinking, and understanding of brand positioning across multiple markets.
• Analytical Skills: Ability to interpret campaign data, measure ROI, and adjust strategies for maximum impact.
• Communication: Excellent written and verbal communication in English; additional language fluency is a plus.
• Time Management: Capable of managing multiple projects simultaneously in a fast-paced environment.
• Ownership: A true leader — not a manager.

Requirements:

• Bachelor’s or master’s degree in marketing, Business Administration, or a related field.
• Minimum 5–10 years of experience in digital marketing or brand management, with B2B SaaS experience being mandatory.
• Proven success in lead generation, campaign management, and marketing analytics.
• Strong understanding of B2B marketing dynamics and SaaS business models.
• Excellent presentation, negotiation, and interpersonal skills.
• Self-motivated, detail-oriented, and adaptable to changing priorities.
• Proficiency with CRM and marketing automation tools.
• Background in marketing hospitality SaaS products (PMS, RMS, OTA, Channel Managers, Distribution) preferred. Familiarity with advanced analytics tools (Power BI, Tableau, Segment, etc.).
• Experience tracking and managing key SaaS metrics — MRR, ARR, CAC, LTV, RAOS, ARPA, etc.

MANDATORY CRITERIA:

- Candidate Must be a graduate from IIT, NIT, NSUT, or DTU.

- Need candidate with 1–2 years of pure Product Analyst experience is mandatory.

- Candidate must have strong hands-on experience in Product + Data Analysis + Python.

- Candidate should have Python skill on the scale of 3/5 at least.

- Proficiency in SQL and ability to work with large datasets.

- The candidate must experience with A/B testing, cohorts, funnels, retention, and product metrics.

- Hands-on experience with data visualization tools (Tableau, Power BI, Looker, Mixpanel, GA, etc.).

- Candidate must have experienece in Jira.

- Strong communication skills with the ability to work with Product, Engineering, Business, and Ops teams.

OVERVIEW:

As a Product Analyst, you will play a critical role in driving product decisions through data insights and operational understanding. You’ll work closely with Product Managers, Engineering, Business, and Operations teams to analyze user behavior, monitor feature performance, and identify opportunities that accelerate growth, improve user experience, and increase revenue. Your focus will be on translating data into actionable strategies, supporting product roadmaps, and enabling informed decision-making across demand-side projects and operations.

WHAT YOU WILL DO?

● Partnering with Product Managers and cross-functional teams to define metrics, build dashboards, and track product performance.

● Conducting deep-dive analyses of large-scale data to identify trends, user behavior patterns, growth gaps, and improvement opportunities.

● Performing competitive benchmarking and industry research to support product strategy and prioritization.

● Generating data-backed insights to drive feature enhancements, product experiments, and business decisions.

● Tracking post-launch impact by measuring adoption, engagement, retention, and ROI of new features.

● Working with Data, Engineering, Business, and Ops teams to design and measure experiments (A/B tests, cohorts, funnels).

● Creating reports, visualizations, and presentations that simplify complex data for stakeholdersand leadership.

● Supporting the product lifecycle with relevant data inputs during research, ideation, launch, and optimization phases.

WHAT WE ARE LOOKING FOR?

● Bachelor’s degree in engineering, statistics, business, economics, mathematics, data science, or a related field.

● Strong analytical, quantitative, and problem-solving skills.

● Proficiency in SQL and ability to work with large datasets.

● Experience with data visualization/reporting tools (e.g., Excel, Google Sheets, Power BI, Tableau, Looker, Mixpanel, GA).

● Excellent communication skills — able to turn data into clear narratives and actionable recommendations.

● Ability to work collaboratively in cross-functional teams.

● Passion for product, user behavior, and data-driven decision-making

● Prior internship or work experience in product analytics, business analysis, consulting, or growth teams.

● Familiarity with experimentation techniques (A/B testing, funnels, cohorts, retention metrics).

● Understanding of product management concepts and tools (Jira, Confluence, etc.).

● Knowledge of Python or R for data analysis (optional but beneficial).

● Exposure to consumer tech, mobility, travel, or marketplaces.

MANDATORY CRITERIA:

- Candidate Must be a graduate from IIT, NIT, NSUT, or DTU.

- Need candidate with 1–2 years of pure Product Analyst experience is mandatory.

- Candidate must have strong hands-on experience in Product + Data Analysis + Python.

- Candidate should have Python skill on the scale of 3/5 at least.

- Proficiency in SQL and ability to work with large datasets.

- The candidate must experience with A/B testing, cohorts, funnels, retention, and product metrics.

- Hands-on experience with data visualization tools (Tableau, Power BI, Looker, Mixpanel, GA, etc.).

- Candidate must have experienece in Jira.

- Strong communication skills with the ability to work with Product, Engineering, Business, and Ops teams.

OVERVIEW:

As a Product Analyst, you will play a critical role in driving product decisions through data insights and operational understanding. You’ll work closely with Product Managers, Engineering, Business, and Operations teams to analyze user behavior, monitor feature performance, and identify opportunities that accelerate growth, improve user experience, and increase revenue. Your focus will be on translating data into actionable strategies, supporting product roadmaps, and enabling informed decision-making across demand-side projects and operations.

WHAT YOU WILL DO?

● Partnering with Product Managers and cross-functional teams to define metrics, build dashboards, and track product performance.

● Conducting deep-dive analyses of large-scale data to identify trends, user behavior patterns, growth gaps, and improvement opportunities.

● Performing competitive benchmarking and industry research to support product strategy and prioritization.

● Generating data-backed insights to drive feature enhancements, product experiments, and business decisions.

● Tracking post-launch impact by measuring adoption, engagement, retention, and ROI of new features.

● Working with Data, Engineering, Business, and Ops teams to design and measure experiments (A/B tests, cohorts, funnels).

● Creating reports, visualizations, and presentations that simplify complex data for stakeholdersand leadership.

● Supporting the product lifecycle with relevant data inputs during research, ideation, launch, and optimization phases.

WHAT WE ARE LOOKING FOR?

● Bachelor’s degree in engineering, statistics, business, economics, mathematics, data science, or a related field.

● Strong analytical, quantitative, and problem-solving skills.

● Proficiency in SQL and ability to work with large datasets.

● Experience with data visualization/reporting tools (e.g., Excel, Google Sheets, Power BI, Tableau, Looker, Mixpanel, GA).

● Excellent communication skills — able to turn data into clear narratives and actionable recommendations.

● Ability to work collaboratively in cross-functional teams.

● Passion for product, user behavior, and data-driven decision-making

● Prior internship or work experience in product analytics, business analysis, consulting, or growth teams.

● Familiarity with experimentation techniques (A/B testing, funnels, cohorts, retention metrics).

● Understanding of product management concepts and tools (Jira, Confluence, etc.).

● Knowledge of Python or R for data analysis (optional but beneficial).

● Exposure to consumer tech, mobility, travel, or marketplaces.

ROLES AND RESPONSIBILITIES:

Video-led Content Strategy:

• Implement the video-led content strategy to meet business objectives like increase in views, leads, product awareness and CTR
• Execute the video content framework that talks to a varied TG, mixes formats and languages (English and vernacular)

Production:

• Ability to write/edit clear and concise copy and briefs unique to the platform, and influence/direct designers and agencies for creative output
• Creating the monthly production pipeline, review and edit every piece of video content that is produced
• Explore AI-based and production automation tools to help create communication stimuli at scale
• Manage our agency and partner ecosystem to support high-scale video production
• Manage the monthly production flow and maintain data sheets to enable ease of tracking
• Increase CTR, Views and other critical metrics for all video production

Project Management:

• Oversee the creation of various video formats, including explainer videos, product demos, customer testimonials, etc.
• Plan and manage video production schedules, ensuring timely delivery of projects within budget
• Upload and manage video content across multiple digital platforms, including the digital platforms and other relevant platforms
• Ensure all video content is optimised for each platform, following best practices for SEO and audience engagement
• Coordinate with the content team to integrate video content on the platforms
• Maintain an archive of video assets and ensure proper documentation and tagging

Capabilities:

• Drive the development of capabilities around production, automation, upload, thereby leading to a reduction in TAT and effort
• Work with technology teams to explore Gen AI tools to deliver output at scale and speed
• Identifying opportunities for new formats and keeping up with trends in the video content space

Customer obsession and governance:

• Relentless focus on making customer interactions non-intrusive; using video content to create a frictionless experience
• Zero tolerance for content and communication errors
• Develop a comprehensive video guidelines framework that is easy to use by businesses yet creates a distinct identity for the brand
• Have a strong eye for grammar and ensure that every content unit adheres to the brand tone of voice
• Create checks and balances in the system so that all customer-facing content is first time right, every time

Performance tracking:

• Tracking and analysing production, go-live status and engagement metrics using tools like Google Analytics, etc.
• Gauge efficacy of video content produced, and drive changes wherever needed
• Provide regular reports on video performance, identifying trends, insights, and areas for improvement

IDEAL CANDIDATE:

Qualifications:

• Bachelors degree in Communications, Digital Marketing, Advertising or a related field
• Proven experience as a creative/content writer or in a similar role, preferably with exposure to AI-driven content creation.

Work Experience:

• 3-5 years of relevant experience in the space of content marketing/advertising, experience in Digital Marketing with a focus on video content, will be an advantage

Skills :

• Excellent command over the English language
• Hands-on experience of copywriting, editing, and creating communication
• Ability to handle complex briefs and ideate out of the box
• Creative thinking and problem-solving skills, with a passion for storytelling and visual communication
• Deep customer focus by understanding customer behaviour and analysing data & real-world experiences
• Detailed orientation & very structured thinking, think of customers' entire journey and experience
• Strong communication and collaboration skills to effectively work with diverse teams
• Passion for emerging technologies and the ability to adapt to a fast-paced and evolving environment
• Excellent project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines
• Proficiency in AI tools and video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) and familiarity with graphic design software (e.g., Adobe After Effects, Photoshop)

PERKS, BENEFITS AND WORK CULTURE:

Our people define our passion and our audacious, incredibly rewarding achievements. Bajaj Finance Limited is one of India’s most diversified Non-banking financial companies, and among Asia’s top 10 Large workplaces. If you have the drive to get ahead, we can help find you an opportunity at any of the 500+ locations we’re present in India.

ROLES AND RESPONSIBILITIES:

We are seeking a UI Designer with 3+ years of experience who can balance design excellence with strategic insight. This role goes beyond creating visually appealing interfaces, you will be responsible for shaping cohesive product/web/app experiences, ensuring every design decision aligns with business objectives, user needs and technical possibilities.

RESPONSIBILITIES:

• Own the end-to-end UI design lifecycle from concepting and mood boarding to wireframes, prototypes and final visual design.
• Translate business objectives and product strategies into intuitive user flows, scalable layouts and design systems.
• Conduct design audits and visual testing to refine experiences and improve engagement and conversions.
• Collaborate with developers to ensure pixel-perfect execution with high fidelity and performance.
• Partner with business and strategy teams to align design direction with market trends and user expectations.
• Build and maintain design systems and style guides for consistency across multiple platforms and products.
• Continuously stay up to date on UI trends, design tools and visual design best practices.
• Leverage AI-powered design tools to accelerate ideation, asset generation and workflow efficiency.
• Stay up to date on UI trends, AI-driven design innovations and visual design best practices.
• Present design concepts, guide stakeholders through design decisions and iterate based on feedback.
• Act as the point of contact for all UI related discussions with clients and developers.

IDEAL CANDIDATE:

• Strong portfolio showcasing expertise in product, web and mobile UI design.
• Proficiency in design tools : Figma, Adobe XD, FigJam, Photoshop, Illustrator, Sketch, Axure & Zeplin (optional).
• Solid experience in creating design systems, wireframes, prototypes, storyboards, mood boards, typography, and communication design.
• Excellent visual design skills with a strong eye for layout, color, hierarchy, and interaction detail.
• Ability to solve design problems creatively while maintaining brand and product consistency.
• Comfortable creating and maintaining style guides and scalable design assets.
• Strong communication skills to collaborate with stakeholders and cross-functional teams effectively.
• Detail-oriented with the ability to balance user needs, business goals, and technical feasibility.

NICE-TO-HAVE SKILLS:

• Secondary tools: Google Analytics, Hotjar, Microsoft Clarity, Miro.
• Productivity tools: Google Docs, Sheets, Slides, MS Office Suite.

Strong Lead – User Research & Analyst profile (behavioural/user/product/ux analytics)

Mandatory (Experience 1): Must have 10+ years of experience in Behavioral Data Analytics, User Research, or Product Insights, driving data-informed decision-making for B2C digital products (web and app).

Mandatory (Experience 2): Must have 6 months+ experience in analyzing user journeys, clickstream, and behavioral data using tools such as Google Analytics, Mixpanel, CleverTap, Firebase, or Amplitude.

Mandatory (Experience 3): Experience in leading cross-functional user research and analytics initiatives in collaboration with Product, Design, Engineering, and Business teams to translate behavioral insights into actionable strategies.

Mandatory (Skills 1): Strong expertise in A/B testing and experimentation, including hypothesis design, execution, statistical validation, and impact interpretation.

Mandatory (Skills 2): Ability to identify behavioral patterns, funnel drop-offs, engagement trends, and user journey anomalies using large datasets and mixed-method analysis.

Mandatory (Skills 3): Hands-on proficiency in SQL, Excel, and data visualization/storytelling tools such as Tableau, Power BI, or Looker for executive reporting and dashboard creation.

Mandatory (Skills 4): Deep understanding of UX principles, customer journey mapping, and product experience design, with experience integrating qualitative and quantitative insights.

Mandatory (Company): B2C product organizations (fintech, e-commerce, edtech, or consumer platforms) with large-scale user datasets and analytics maturity.

Mandatory (Note): Don’t want data analysts; looking for strategic behavioral insight leaders or research-driven analytics professionals focused on user behavior and product decision-making.

What You’ll Do:

• Own the Organic Growth Engine. Build innovative strategies that drive not only traffic but meaningful revenue by connecting search intent with business value.

• Execute a High-Intent Content Strategy. Move beyond generic content and identify high-value commercial keywords that drive qualified leads and user acquisition.

• Deliver Technical Excellence. Work closely with Engineering to ensure our site architecture, performance (Core Web Vitals), and crawlability become a true competitive advantage.

• Optimize for Conversion (CRO). Conduct A/B tests across landing pages, CTAs, and lead magnets to consistently convert organic visitors into customers.

• Scale Authority. Lead smart, white-hat link-building and digital PR initiatives to enhance Domain Authority and overall brand visibility.

• Drive Data-Backed Experimentation. Continuously test and refine titles, meta descriptions, and content formats to improve CTRs and search rankings.

• Conduct Competitive Gap Analysis. Monitor industry trends and competitor movements, and identify opportunities to outperform them.

We have opening for Paid Marketing Executive for Ahmedabad ( Ambavadi ) Location

Paid Marketing Executive

Job Description:

• Plan, launch, and optimize performance marketing campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
• Manage end-to-end campaign execution - from targeting, ad setup, creative testing, landing page optimization, to post-campaign reporting.
• Drive lead generation and user acquisition by optimizing for lower CPA and higher ROAS.
• Run remarketing, retargeting, and lookalike campaigns to nurture leads and improve conversion rates.Implement A/B testing for ad creatives, copies, landing pages, and funnels to maximize campaign performance.
• Leverage AI tools and automation techniques to streamline campaign processes, enhance efficiency, and improve overall campaign performance.
• Monitor budgets, track KPIs (CTR, CPC, CPA, ROAS, Conversion Rates), and ensure efficient utilization of ad spend.
• Track, analyze, and report performance using tools like Google Analytics, Google Tag Manager, Meta Ads Manager, LinkedIn Campaign Manager, and dashboards.

Requirements

2 + years of experience in performance marketing / digital marketing,

preferably in B2B or in Finance sector.

Hands-on expertise in Google Ads, Meta Ads, and LinkedIn Ads for B2b Marketing.

Strong analytical skills with experience in A/B testing, funnel optimization, and data-driven decision-making.

Proficiency in campaign tracking and analytics tools (Google Analytics, GTM, Ads Managers, etc.).

Ability to manage budgets effectively and deliver measurable business

outcomes.

Bachelor’s degree in Marketing, Business, or a related field

Certifications in Google Ads or Facebook Blueprint are a plus

Review Criteria

• Strong Lead – User Research & Analyst profile (behavioural/user/product/ux analytics)
• 10+ years of experience in Behavioral Data Analytics, User Research, or Product Insights, driving data-informed decision-making for B2C digital products (web and app).
• 6 months+ experience in analyzing user journeys, clickstream, and behavioral data using tools such as Google Analytics, Mixpanel, CleverTap, Firebase, or Amplitude.
• Experience in leading cross-functional user research and analytics initiatives in collaboration with Product, Design, Engineering, and Business teams to translate behavioral insights into actionable strategies.
• Strong expertise in A/B testing and experimentation, including hypothesis design, execution, statistical validation, and impact interpretation.
• Ability to identify behavioral patterns, funnel drop-offs, engagement trends, and user journey anomalies using large datasets and mixed-method analysis.
• Hands-on proficiency in SQL, Excel, and data visualization/storytelling tools such as Tableau, Power BI, or Looker for executive reporting and dashboard creation.
• Deep understanding of UX principles, customer journey mapping, and product experience design, with experience integrating qualitative and quantitative insights.

Preferred

• Ability to build insightful dashboards and executive reports highlighting user engagement, retention, and behavioral metrics; familiarity with mixed-method research, AI-assisted insight tools (Dovetail, EnjoyHQ, Qualtrics, UserZoom), and mentoring junior researchers

Job Specific Criteria

• CV Attachment is mandatory
• We have an alternate Saturday’s working. Are you comfortable to WFH on 1st and 4th Saturday?

Role & Responsibilities

Product Conceptualization & UX Strategy Development:

• Conceptualize customer experience strategies
• Collaborate with product managers to conceptualize new products & align UX with product roadmaps.
• Develop and implement UX strategies that align with business objectives.
• Stay up-to-date with industry trends and best practices in UX & UI for AI.
• Assist in defining product requirements and features.
• Use data analytics to inform product strategy and prioritize features.
• Ensure product alignment with customer needs and business goals.Develop platform blueprints that include a features and functionalities map, ecosystem map, and information architecture.
• Create wireframes, prototypes, and mock-ups using tools like Figma
• Conduct usability testing and iterate designs based on feedback
• Employ tools like X-Mind for brainstorming and mind mapping

Customer Journey Analysis:

• Understand and map out customer journeys and scenarios.
• Identify pain points and opportunities for improvement.
• Develop customer personas and empathy maps.

Cross-Functional Collaboration:

• Work closely with internal units such as UX Research, Design, UX Content, and UX QA to ensure seamless delivery of CX initiatives.
• Coordinate with development teams to ensure UX designs are implemented accurately.

Data Analytics and Tools:

• Utilize clickstream and analytics tools like Google Analytics, CleverTap, and Medallia to gather and analyse user data.
• Leverage data to drive decisions and optimize customer experiences.
• Strong background in data analytics, including proficiency in interpreting complex datasets to inform UX decisions.

Ideal Candidate

• Bachelor’s or Master’s degree in a relevant field (e.g., UX Design, Human-Computer Interaction, Computer Science, Marketing).
• 5+ years of experience in CX/UX roles, preferably in a B2C environment.
• Proficiency in analytics tools (Google Analytics, CleverTap, Medallia, Hotjar, etc).
• Strong understanding of wireframing and prototyping tools (Figma, XMind, etc).
• Excellent communication and collaboration skills.
• Proven experience in managing cross-functional teams and projects.
• Strong background in data analytics and data-driven decision-making.
• Expert understanding of user experience and user-centered design approaches
• Detail-orientation with experience and will to continuously learn, adapt and evolve
• Creating and measuring the success and impact of your CX designs
• Knowledge of testing tools like Maze, UsabiltyHub, UserZoom would be a plus
• Experienced in designing responsive websites as well as mobile apps
• Understanding of iOS and Android design guidelines
• Passion for great customer-focus design, purposeful aesthetic sense and generating simple solutions to complex problems.
• Excellent communication skills to be able to present their work and ideas to the leadership team.

Paid Marketing Executive

Experience-2+ yrs

Ctc- 6 LPA Max

Notice Period- less than 1 Month

Job Description:

 Plan, launch, and optimize performance marketing campaigns across

Google Ads, Meta Ads, and LinkedIn Ads.

 Manage end-to-end campaign execution - from targeting, ad setup, creative testing, landing page optimization, to post-campaign reporting.

 Drive lead generation and user acquisition by optimizing for lower CPA and higher ROAS.

 Run remarketing, retargeting, and lookalike campaigns to nurture leads and improve conversion rates.

 Implement A/B testing for ad creatives, copies, landing pages, and funnels to maximize campaign performance.

 Leverage AI tools and automation techniques to streamline campaign

processes, enhance efficiency, and improve overall campaign performance.

 Monitor budgets, track KPIs (CTR, CPC, CPA, ROAS, Conversion Rates), and ensure efficient utilization of ad spend.

 Track, analyze, and report performance using tools like Google Analytics,

Google Tag Manager, Meta Ads Manager, LinkedIn Campaign Manager, and dashboards.

Requirements

 2 + years of experience in performance marketing / digital marketing,

preferably in B2B or in Finance sector.

 Hands-on expertise in Google Ads, Meta Ads, and LinkedIn Ads for B2b Marketing.

 Strong analytical skills with experience in A/B testing, funnel optimization, and data-driven decision-making.

 Proficiency in campaign tracking and analytics tools (Google Analytics, GTM,Ads Managers, etc.).

 Ability to manage budgets effectively and deliver measurable business outcomes.

 Strong communication and collaboration skills.

 Bachelor’s degree in Marketing, Business, or a related field

 Certifications in Google Ads or Facebook Blueprint are a plus

Job Title: Digital Marketing Executive

Location: Kolkata – Chinar Park

Salary: ₹18,000 – ₹22,000 per month

Job Type: Full-time

Job Summary:

We are looking for a results-driven Digital Marketing Executive to plan, execute, and manage digital marketing campaigns across multiple platforms. The ideal candidate should have hands-on experience in social media management, SEO, paid ads, content creation, and analytics.

Key Responsibilities:

1. Social Media Management

• Develop, schedule, and publish posts across all social media channels.
• Monitor engagement, respond to comments/messages, and grow community presence.
• Create campaigns to increase brand awareness and lead generation.

2. Performance Marketing

• Run and optimize paid campaigns on Meta Ads, Google Ads, and other platforms.
• Track ROI, monitor performance, and adjust strategies for maximum conversions.

3. SEO & Website Management

• Implement on-page and off-page SEO strategies.
• Conduct keyword research and competitor analysis.
• Coordinate with developers/designers for website updates and performance improvements.

4. Content Creation

• Create engaging content for social media, blogs, emailers, and ads.
• Collaborate with the design team for creatives, videos, and promotional materials.

5. Analytics & Reporting

• Monitor campaign performance using tools like Google Analytics, Meta Business Suite, etc.
• Generate weekly and monthly performance reports.
• Provide insights and suggestions for improving campaign results.

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Mass Communication, or related field.
• Proven experience (1–3 years) in digital marketing.
• Strong knowledge of Google Ads, Meta Ads, SEO, and social media platforms.
• Proficiency in tools like Google Analytics, Canva, Meta Business Suite, and other digital tools.
• Excellent communication, creativity, and analytical skills.
• Ability to manage multiple tasks and meet deadlines.

Preferred Qualifications:

• Experience with video editing or basic graphic design.
• Knowledge of email marketing tools .
• Understanding of branding and consumer psychology.

Benefits:

• Competitive salary and incentives.
• Opportunity to work on multiple brands and campaigns.
• Growth and learning opportunities.
• Friendly and collaborative work environment.

 Mandatory Criteria

• Key Account Management (preferably in D2C, SaaS, or Growth Marketing)
• Client Relationship Management
• Data-driven problem solving & storytelling
• Funnel Optimization / CRO knowledge
• Revenue Retention & Upselling Strategy
• Proficiency with analytics tools (Google Analytics, Hotjar, VWO, etc.)
• Excellent communication and negotiation skills
• Strong cross-functional collaboration with design & tech teams

OKR

Objective 1 – Client Growth & Retention:

• Achieve ≥95% client retention across assigned accounts.
• Identify and close at least two upsell/cross-sell opportunities per quarter.

Objective 2 – Revenue Accountability:

• Own and deliver quarterly account revenue targets.
• Improve client ROI/ROAS through CRO-driven interventions.

Objective 3 – Relationship Management:

• Maintain client CSAT ≥ 8/10.
• Conduct monthly business reviews and share measurable impact reports.

Objective 4 – Collaboration & Leadership:

• Coordinate with tech, design, and CRO teams to deliver outcomes on time.
• Mentor junior account managers for structured delivery and communication.

If interested kindly share your updated resume at 82008 31681

About the Role:

We are looking for a highly motivated and detail-oriented Campaign Management Associate to join our dynamic marketing team in Ahmedabad. In this role, you will be responsible for planning, executing, and analyzing data-driven marketing campaigns that elevate our brand visibility and drive meaningful customer engagement.

If you are passionate about performance marketing and love leveraging data to deliver results, this is the perfect opportunity for you. We value self-driven professionals who take ownership and thrive in a collaborative, fast-paced environment.

Key Responsibilities:

• Manage and optimize campaigns across Facebook Ads Manager and Google Search, Display, and Video Ads.
• Plan, develop, and execute high-performing paid advertising campaigns.
• Handle large campaign budgets for brands generating up to $2 million in annual revenue.
• Utilize analytics to develop actionable insights and strategic recommendations.
• Conduct marketing research and apply consumer psychology principles to campaigns.
• Collaborate effectively with cross-functional teams and communicate results clearly.
• Prioritize and manage multiple projects independently while maintaining accuracy and attention to detail.

What We’re Looking For:

• Strong analytical mindset with a consumer-first approach.
• Excellent communication and collaboration skills.
• Proven ability to self-manage and deliver within deadlines.
• A passion for data-driven marketing and continuous learning.
• Precision, thoroughness, and a high attention to detail.

Perks:

• Exposure to global brands and large-scale campaign management.
• Supportive and growth-oriented work culture.
• 5 Days working
• Flexible working hours
• Mediclaim working hours
• Maternity Leave benefits
• Paternity Leave benefits
• Birthday Leave benefits
• Yearly Performance Incentives
• Bereavement Leave 

We’re looking for an SEO Manager who can own and scale MathonGo’s organic visibility across all platforms — from YouTube and Google Search to our microsites and blogs. You’ll be responsible for driving high-intent organic traffic, optimizing rankings for educational keywords, and ensuring our content ecosystem aligns with both search algorithms and student intent.

This role blends technical SEO expertise, content strategy, and data-driven growth thinking.

Key Responsibilities

1. SEO Strategy & Execution

• Develop and execute a comprehensive SEO roadmap for MathonGo, Quizrr, and MARKS.
• Plan and implement on-page, off-page, and technical SEO strategies aligned with business goals.
• Conduct detailed keyword research, topic clustering, and content gap analysis for JEE, NEET, and related exam categories.
• Optimize landing pages, course pages, and product microsites for conversions and discoverability.
• Regularly track keyword rankings, CTRs, and traffic trends using Google Search Console, Ahrefs, SEMrush, or similar tools.

2. Content SEO & Collaboration

• Work closely with content, design, and video teams to ensure all content is search-optimized and student-relevant.
• Create SEO briefs for blogs, landing pages, and YouTube video descriptions/titles.
• Guide writers and editors on keyword usage, meta descriptions, and schema optimization.
• Identify viral and evergreen topics within the test-prep niche to expand organic reach.

3. Technical SEO

• Audit website structure, page speed, internal linking, and crawl depth.
• Work with the tech team to fix indexing, canonical, and sitemap issues.
• Implement structured data, FAQs, and schema markup for better SERP visibility.
• Ensure SEO health of all web properties after every new deployment or redesign.

4. Performance Tracking & Reporting

• Maintain weekly and monthly SEO dashboards tracking key metrics:
• impressions, CTR, top-ranking pages, backlinks, and traffic growth.
• Monitor competitor keyword movement and domain authority trends.
• Use insights to recommend and execute data-backed experiments for continual improvement.

Requirements

• 1–2 years of proven experience managing SEO for content-heavy or product-led brands (EdTech preferred).
• Strong understanding of search intent, keyword strategy, and technical SEO fundamentals.
• Hands-on experience with tools like Google Analytics, Search Console, Ahrefs, SEMrush, Screaming Frog, etc.
• Working knowledge of WordPress, Notion, or CMS environments.
• Analytical mindset — comfortable interpreting traffic data, CTRs, and ranking metrics.
• Excellent communication and collaboration skills across content and tech teams.

📢 Job Title: Marketing Specialist – EventTech Platform

Location: Hybrid (India-based preferred)

Company: Hutah Tech

Type: Full-Time

🧩 About the Company

We’re a fast-growing tech startup innovating in the event and experience management space. Our platform empowers users to plan, organize, and manage events seamlessly through smart automation, AI-powered personalization, and deep social engagement tools.

Our mission is to make event hosting effortless and impactful — blending technology with human connection to enhance how people celebrate, connect, and share experiences.

🎯 Role Overview

We’re seeking a Marketing Specialist who can take ownership of our brand’s growth story. You’ll develop and execute marketing strategies that attract users, engage communities, and drive adoption for our event-focused digital platform.

This role blends creativity, analytics, and execution — ideal for someone who loves working in fast-moving startup environments and building awareness for next-generation tech products.

🛠️ Key Responsibilities

Plan and execute multi-channel marketing campaigns (digital, social, influencer, PR).

Drive user acquisition, engagement, and retention using data-driven strategies.

Collaborate with design and content teams to create engaging visuals, videos, and stories.

Manage paid marketing (Google Ads, Meta, YouTube, and event partnerships).

Conduct competitor research and market analysis to identify new opportunities.

Build and nurture a community of event organizers and experience creators.

Optimize SEO, website traffic, and conversions using performance metrics and analytics.

Support feature launches, regional campaigns, and brand collaborations.

📈 Requirements

Bachelor’s degree in Marketing, Business, or Communications (MBA preferred).

2–5 years of experience in digital or growth marketing — preferably in SaaS, consumer tech, or event-related industries.

Expertise in social media strategy, paid advertising, and analytics.

Proficiency with tools like Google Analytics, Meta Ads, SEO tools, and Mailchimp.

Excellent communication, copywriting, and campaign management skills.

Passion for tech products and understanding of startup dynamics.

💡 Preferred Skills

Familiarity with automation tools (HubSpot, Zoho, ActiveCampaign).

Experience with community engagement or influencer marketing.

Creative mindset with a strong eye for design and storytelling.

🌟 What We Offer

Chance to shape marketing for an AI-driven event-tech startup.

Dynamic work culture with room for innovation and experimentation.

Hybrid/remote flexibility.

Competitive compensation + performance-based bonuses.

🚀 How to Apply

Send your resume and a short note on why you’d love to market an EventTech platform to

📧 hropsathutahaidotcom

Marketing Lead – Performance, Content & Growth

This is a full-time core team role based in Hyderabad at a funded startup

At CraftMyPlate, we’re transforming how India orders food for group gatherings — from office teams to family celebrations.

Our platform blends deep operational intelligence, delightful user experiences, and highly scalable systems to make bulk food ordering (10+ people) truly effortless.

We’re backed by leading investors and are entering an exciting scale phase — building the Event OS for India.

We’re looking for a hands-on growth marketer who is both:

✅ A performance marketing wizard — smart with money, obsessed with ROAS/CAC

✅ A content creator at heart — can turn real moments into trust-building stories

If you love owning numbers, scaling experiments, and building from scratch — this role is for you.

What You’ll Do

• Own and scale growth across Meta, Google, YouTube, WhatsApp, SEO, affiliates, influencers, and retargeting.
• Run bold experiments, test fast, and double down on what drives results.
• Deep-dive into analytics — optimize funnels, cut waste, and boost conversions.
• Create content that builds trust, recall, and demand, not just clicks.
• Collaborate with agencies, influencers, and partner brands (like MyGate) — understand target audiences by use case, design the right campaigns, and get them executed with clear ROI.
• Manage budgets with discipline, efficiency, and accountability.
• Work directly with founders to set ambitious goals — and hit them.
• Guide and mentor agencies or junior marketers to deliver consistent creative and performance output.

Must-Have Requirements

• 3+ years of performance marketing experience with proven CAC and ROAS impact.
• Strong analytical mindset — turns campaign data into insights and actions.
• Hands-on across Meta + Google Ads, remarketing, influencer strategy, and SEO fundamentals.
• Genuine storytelling ability — understands how content builds trust and converts.
• Deep customer empathy — ideally with experience in event, food, or consumer internet segments.
• Clear communicator who can align creative, performance, and brand thinking.
• Startup agility — executes fast, iterates daily, learns from data.

Good-to-Have

• Entrepreneurial experience or a founder mindset — someone who thinks in terms of outcomes, not tasks.
• Exposure to affiliate and partnership-driven growth.
• Experience creating regional + English content (Telugu or Hindi a plus).
• Comfort using AI and automation tools to speed up testing and production.
• Strong grasp of brand-building through consistent storytelling and recall design.

What You’ll Get

• A front-row seat to build and scale a brand from the ground up.
• The freedom to experiment, own big decisions, and see direct impact.
• Mentorship and collaboration directly with the founding team.
• A fast-moving, high-ownership culture where growth is visible and rewarded.
• Opportunity to shape brand perception, recall, and performance across multiple channels.
• Competitive salary + growth-linked incentives/ESOP's.

Strong Lead – User Research & Analyst profile (behavioural/user/product/ux analytics)

Mandatory (Experience 1): Must have 10+ years of experience in Behavioral Data Analytics, User Research, or Product Insights, driving data-informed decision-making for B2C digital products (web and app).

Mandatory (Experience 2): Must have 6 months+ experience in analyzing user journeys, clickstream, and behavioral data using tools such as Google Analytics, Mixpanel, CleverTap, Firebase, or Amplitude.

Mandatory (Experience 3): Experience in leading cross-functional user research and analytics initiatives in collaboration with Product, Design, Engineering, and Business teams to translate behavioral insights into actionable strategies.

Mandatory (Skills 1): Strong expertise in A/B testing and experimentation, including hypothesis design, execution, statistical validation, and impact interpretation.

Mandatory (Skills 2): Ability to identify behavioral patterns, funnel drop-offs, engagement trends, and user journey anomalies using large datasets and mixed-method analysis.

Mandatory (Skills 3): Hands-on proficiency in SQL, Excel, and data visualization/storytelling tools such as Tableau, Power BI, or Looker for executive reporting and dashboard creation.

Mandatory (Skills 4): Deep understanding of UX principles, customer journey mapping, and product experience design, with experience integrating qualitative and quantitative insights.

Mandatory (Company): B2C product organizations (fintech, e-commerce, edtech, or consumer platforms) with large-scale user datasets and analytics maturity.

Mandatory (Note): Don’t want data analysts; looking for strategic behavioral insight leaders or research-driven analytics professionals focused on user behavior and product decision-making.

Job Title: Digital Marketing Executive

Experience: 1 - 2 years

Job Location: Madurai (On-site)

Skills: SEMRush, Ahrefs, Moz, Keyword planner, Google Analytics & Google Search Console

Job Description

• Conducting on-site and off-site analysis of web SEO competition.
• Increase website ranking on popular search engines.
• Increase digital brand awareness while growing the traffic on the website.
• Assisting with blog content.
• Creating high-quality SEO content.
• Leading keyword research and optimization of content.
• Working knowledge of Google Analytics.
• Thorough understanding of web design and site structures.
• Proofread and edit blog posts before publication.
• Gain a comprehensive understanding of the strengths and weaknesses of the website, and flesh out SEO strategies to improve the same.
• Good knowledge of backlink analysis.

Roles and Responsibilities

• Identify the right audience, plan organic and paid campaigns, and optimize ad & SEO campaigns to drive website traffic and leads.
• Clear understanding of SEO strategies and implementation to improve website rankings.
• Collaborate with development and other teams to ensure SEO best practices are integrated into website architecture.
• Ability to work independently and as part of a team.
• Hands-on experience with Content Management Systems (e.g. WordPress).
• Proficiency in SEO tools for keyword research link building and site audits.
• Understanding Google Analytics, Keyword Planner, Search Console, SEMRush, Ahrefs, Moz, etc.

Qualifications & Skills:

• Any Bachelor’s or Master’s degree
• 1-2 years of experience in digital marketing
• Proven track record of planning and executing successful digital campaigns.
• Strong expertise in SEO, SEM, Google Analytics, Google Ads and Social Media.
• Strong communication, leadership, and project management skills.
• Creative mindset with the ability to innovate and adapt in a fast-paced environment.

Mandatory (Experience 1): Minimum 4+ years of experience in user analytics or behavioural data analysis, focusing on user app and web journeys

Mandatory (Experience 2): Experience in analyzing clickstream and behavioral data using tools such as Google Analytics, Mixpanel, CleverTap, or Firebase

Mandatory (Skills 1): Hands-on experience in A/B testing, including hypothesis design, experimentation, and result interpretation.

Mandatory (Skills 2): Strong analytical ability to identify behavioral patterns, anomalies, funnel drop-offs, and engagement trends from large datasets.

Mandatory (Skills 3): Hands-on proficiency in SQL, Excel, and data visualization tools such as Tableau or Power BI for dashboard creation and data storytelling.

Mandatory (Skills 4): Basic understanding of UX principles and customer journey mapping, collaborating effectively with UX/CX teams

Mandatory (Company): B2C product Companies (fintech, or e-commerce organizations with large user behavior dataset is a plus)

Mandatory (Note): Don't want data analysis but business/product/user analysts

Preferred

CTC: 15 LPA to 21 LPA

Exp: 5 to 8 Years

Mandatory

• Strong Behavioral Data Analyst Profiles
• Mandatory (Experience 1): Minimum 4+ years of experience in user analytics or behavioural data analysis, focusing on user app and web journeys
• Mandatory (Experience 2): Experience in analyzing clickstream and behavioral data using tools such as Google Analytics, Mixpanel, CleverTap, or Firebase
• Mandatory (Skills 1): Hands-on experience in A/B testing, including hypothesis design, experimentation, and result interpretation.
• Mandatory (Skills 2): Strong analytical ability to identify behavioral patterns, anomalies, funnel drop-offs, and engagement trends from large datasets.
• Mandatory (Skills 3): Hands-on proficiency in SQL, Excel, and data visualization tools such as Tableau or Power BI for dashboard creation and data storytelling.
• Mandatory (Skills 4): Basic understanding of UX principles and customer journey mapping, collaborating effectively with UX/CX teams
• Mandatory (Company): B2C product Companies (fintech, or e-commerce organizations with large user behavior dataset is a plus)
• Mandatory (Note): Don't want data analysis but business/product/user analysts

Ideal Candidate:

• Bachelor’s or Master’s degree in a relevant field (e.g., UX Design, Human-Computer Interaction, Computer Science, Marketing).
• 5+ years of experience in CX/UX roles, preferably in a B2C environment.
• Proficiency in analytics tools (Google Analytics, CleverTap, Medallia, Hotjar, etc).
• Strong understanding of wireframing and prototyping tools (Figma, XMind, etc).
• Excellent communication and collaboration skills.
• Proven experience in managing cross-functional teams and projects.
• Strong background in data analytics and data-driven decision-making.
• Expert understanding of user experience and user-centered design approaches
• Detail-orientation with experience and will to continuously learn, adapt and evolve
• Creating and measuring the success and impact of your CX designs
• Knowledge of testing tools like Maze, UsabiltyHub, UserZoom would be a plus
• Experienced in designing responsive websites as well as mobile apps
• Understanding of iOS and Android design guidelines
• Passion for great customer-focus design, purposeful aesthetic sense and generating simple solutions to complex problems.
• Excellent communication skills to be able to present their work and ideas to the leadership team.

If interested kindly share your updated resume on 82008 31681

• Strong Behavioral Data Analyst Profiles
• Mandatory (Experience 1): Minimum 4+ years of experience in user analytics or behavioural data analysis, focusing on user app and web journeys
• Mandatory (Experience 2): Experience in analyzing clickstream and behavioral data using tools such as Google Analytics, Mixpanel, CleverTap, or Firebase
• Mandatory (Skills 1): Hands-on experience in A/B testing, including hypothesis design, experimentation, and result interpretation.
• Mandatory (Skills 2): Strong analytical ability to identify behavioral patterns, anomalies, funnel drop-offs, and engagement trends from large datasets.
• Mandatory (Skills 3): Hands-on proficiency in SQL, Excel, and data visualization tools such as Tableau or Power BI for dashboard creation and data storytelling.
• Mandatory (Skills 4): Basic understanding of UX principles and customer journey mapping, collaborating effectively with UX/CX teams
• Mandatory (Company): B2C product Companies (fintech, or e-commerce organizations with large user behavior dataset is a plus)
• Mandatory (Note): Don't want data analysis but business/product/user analyst

Strong Behavioral Data Analyst Profiles

Mandatory (Experience 1): Minimum 4+ years of experience in user analytics or behavioural data analysis, focusing on user app and web journeys

Mandatory (Experience 2): Experience in analyzing clickstream and behavioral data using tools such as Google Analytics, Mixpanel, CleverTap, or Firebase

Mandatory (Skills 1): Hands-on experience in A/B testing, including hypothesis design, experimentation, and result interpretation.

Mandatory (Skills 2): Strong analytical ability to identify behavioral patterns, anomalies, funnel drop-offs, and engagement trends from large datasets.

Mandatory (Skills 3): Hands-on proficiency in SQL, Excel, and data visualization tools such as Tableau or Power BI for dashboard creation and data storytelling.

Mandatory (Skills 4): Basic understanding of UX principles and customer journey mapping, collaborating effectively with UX/CX teams

Mandatory (Company): B2C product Companies (fintech, or e-commerce organizations with large user behavior dataset is a plus)

Mandatory (Note): Don't want data analysis but business/product/user analysts

Preferred

Preferred (Skills): Ability to create insightful dashboards and reports highlighting user engagement metrics, sentiment trends, and improvement opportunities

Responsibilities :

- You will be responsible for designing, implementing, developing, testing, and supporting the tagging solutions on our products to deliver accurate and scalable marketing data. Below are few pointers of routine

-You will be responsible for implementing digital tagging for data capture to track digital marketing efforts to determine brand and campaign effectiveness

-You will develop and modify JavaScript code to execute web analytics best practices

-You collaborate & do thorough research to ensure implementation requirements were met

-You validate and debug implementations using GTM debugger

-You should able to perform app analytics, debugging skill , issue resolutions in app.

-You should have knowledge of Firebase or any other app Analytics tool.

-You should able to perform mobile application testing.

-You demonstrate an understanding, and proactivity in seeking new & innovative solutions for implementing code to capture the desired metrics and solve business problems.

-You keep up to date with competitor information, tools, best practices and market trends; identifying business opportunities for organisations.

Job Requirenments :

- Knowledge of Google Tag Manager and Google Analytics is plus

-Proficiency in HTML, JavaScript, and jQuery

-Understanding of 1 or more debugger tools (Preferred chrome console, Alternatives: charles, chrome plugin debugger tools, etc)

-Highly analytical qualities with strong technical, strategic, and problem-solving skills

-Candidates who knows Android/iOS will be preferred

-Excellent communication

About Analyticsliv:

We are a Google Partner Agency & Google Tag Manager Certified Partner that believes that when the right set of people forms a team they can achieve formidable things. India's Digital industry is going to grow 10-fold in the next 5 years and we intend to play a strong role in that growth. If you think you have the potential to pace up with a fast growth process driven organization, we are waiting to hear from you.

Requirements:

• Bachelor's degree in Marketing or a related business or technology field
• Experience with Google Analytics 4 reporting in depth (default & custom) & Universal Analytics
• Extensive digital expertise including digital measurement and associated data and technology platforms
• In depth knowledge of the Google Analytics KPIs
• Ability to identify data quality issues, navigate multiple data sources, and work to resolve data quality issues.
• Ability to create impactful dashboards using Data Visualization tools
• Experience analysing web analytics data
• Strong analytical skills with high attention to detail
• Excellent verbal and written communication skills

Perks:

• Exposure to global brands and large-scale campaign management.
• Supportive and growth-oriented work culture.
• 5 Days working
• Flexible working hours
• Mediclaim working hours
• Maternity Leave benefits
• Paternity Leave benefits
• Birthday Leave benefits
• Yearly Performance Incentives
• Bereavement Leave 

Job Title: Digital Marketing Expert

📍 Location: Indore (On-site)

🕒 Experience: Minimum 2 Years

💼 Employment Type: Full-Time

About EMTA:

We’re building a strong digital presence to drive real business growth. Join our creative team in Indore as a Digital Marketing Expert and help us lead impactful online campaigns.

Key Responsibilities:

• Plan and manage digital campaigns across SEO, Google Ads, and social media.
• Optimize website and ad performance using analytics tools.
• Create engaging content, graphics, and short videos.
• Manage brand presence on platforms like Instagram, Facebook, and LinkedIn.
• Track and report campaign performance regularly.

Required Skills:

• 2+ years of experience in digital marketing.
• Strong in SEO, Google Ads, and social media marketing.
• Proficiency in Canva, Photoshop, and content writing.
• Knowledge of Google Analytics and Meta Business Manager.

Bonus Skills:

• Email marketing, basic HTML/CSS, or WordPress experience.

What We Offer:

• Competitive salary based on experience and performance.

About us:

We are not just an AD agency or a creative agency, we are a Communication Company. Founded in 2014, Moshi Moshi is a young, creative, gutsy and committed communication company that wants its clients to always Expect the EXTRA from it. Our primary clientele consists of Startups & Corporates like Ola, Zoomcar, Mercedes Benz, ITC, Aditya Birla Group, TATA Group, MTV, IHCL, Jaquar, Sobha, Simple Energy, and Godrej amongst others. We have a huge team of creative folks, marketers, learners, developers, coders and a puppy momo, who believe Moshi Moshi is an experience rather

than a company.

Job Role - Social Media Executive

Experience Level - 1 year

Location - Bangalore

Responsibilities:

● Create Campaign Strategies and monitor the execution to achieve the brand objective

● Objective Identification and delivery via curating the best digital strategy

● Managing and Supervising Facebook ads, Instagram Ads, Twitter Ads, and Linkedin Ads

● Handling social pages of Instagram, Facebook, LinkedIn, etc.

● Develop, implement and manage a brand's social media strategy on a monthly basis.

● Define the most important social media KPIs.

● In-depth knowledge of paid marketing and daily implementation, reporting, and running of paid marketing on all social platforms.

● Measure the success of every social media campaign, as per required metrics

● Stay up to date with the latest social media best practices and updates

● Work with copywriters and designers to ensure content is informative and appealing or has relevant writing capability.

● Monitor SEO and user engagement and suggest content optimization.

● Communicate with industry professionals and influencers to create a strong network via social media.

● Provide constructive feedback to the team and train them to achieve desired results.

About Us: We are not just an AD agency or a creative agency, we are a Communication Company. Founded in 2014, Moshi Moshi is a young, creative, gutsy, and committed communication company that wants its clients to always Expect the EXTRA from it. Our primary clientele consists of Startups and corporations like Ola, Zoomcar, Mercedes Benz, ITC, Aditya Birla Group, TATA Group, MTV, IHCL, Jaquar, Sobha, Simple Energy, and Godrej amongst others. We have a huge

team of creative folks, marketers, learners, developers, and coders who believe Moshi Moshi is an experience rather than a company.

Job Role: Senior Paid Media Executive

Experience Level: 2+ Years

Location: Bangalore, Karnataka (On-site).

Responsibilities:

● Budget Handled on Google AdWords, Facebook Ads, Instagram Ads.

● Proven track results of Ad creation, execution and monitoring.

● Well aware of Meta ads, Instagram Ads, Google Ads, LinkedIn Ads, Facebook business manager.

● Create and manage content marketing strategies.

● Forecast marketing campaign growth and ROI for marketing campaigns

● Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information.

● Drive traffic, generate leads to company pages.

● Adhering closely to deadlines & to budget, developing and revising ideas, and implementing projects.

About the Company 

Boolment Software Development Pvt. Ltd. (BSDPL) is a fast-growing IT company specializing in software development, web solutions, mobile applications, and enterprise technologies. 

We are driven by innovation, integrity, and collaboration, and we empower businesses by building digital solutions that deliver measurable impact. Our culture thrives on inclusivity, creativity, and continuous learning — where every team member plays a vital role in our shared success. 

Position Overview 

As an SEO Executive, you will be responsible for strengthening BSDPL’s digital presence through data-driven SEO strategies. You will optimize websites, improve search rankings, and enhance organic visibility by working across on-page, off-page, and technical SEO initiatives. 

This role is ideal for candidates passionate about search marketing, eager to stay ahead of algorithm updates, and capable of blending creativity with analytics to drive business growth. 

Job Details 

• Job Title: SEO Executive 
• Job ID: SEO/2025/01 
• Experience Level: Entry to Mid-level (0–3 years) 
• Employment Type: Full-time, On-site 
• Location: Gurgaon, Haryana 
• Work Hours: 9:30 AM – 6:30 PM (Monday to Saturday) 
• Department: Digital Marketing 
• Reporting To: Head of Marketing 
• Vacancies: 10 
• Joining: Immediate / Within 15 Days 

Key Responsibilities 

On-Page SEO 

• Conduct keyword research aligned with business goals. 
• Optimize meta tags, headers, content, images, and internal links. 
• Ensure content is SEO-friendly and aligns with E-E-A-T principles. 

Off-Page SEO 

• Develop ethical link-building campaigns (guest posts, outreach, digital PR). 
• Monitor and maintain backlink quality and domain authority. 

Technical SEO 

• Perform site audits to identify and fix crawl, indexation, and speed issues. 
• Collaborate with developers to improve mobile optimization, site performance, schema markup, and Core Web Vitals. 
• Optimize websites for modern frameworks and JavaScript SEO. 

Analytics & Reporting 

• Track rankings, traffic, and conversions via Google Analytics, GA4, GSC, SEMrush, Ahrefs, and similar tools. 
• Create SEO reports and dashboards for performance insights and recommendations. 

Competitor & Market Research 

• Conduct competitor analysis to identify keyword gaps and link opportunities. 
• Monitor industry trends and algorithm updates to refine strategies. 

Cross-Team Collaboration 

• Coordinate with content writers, designers, and developers to ensure SEO best practices across digital assets. 
• Support integration of SEO with social media, PPC, and other digital marketing channels. 

Required Skills & Qualifications 

Technical Skills 

• Strong understanding of search engine algorithms and ranking factors. 
• Proficiency with SEO tools (GA/GA4, GSC, Ahrefs, SEMrush, Moz, Screaming Frog). 
• Expertise in keyword research, content optimization, and technical audits. 
• Knowledge of HTML, CSS, CMS platforms (WordPress preferred). 
• Familiarity with Core Web Vitals, schema markup, and international SEO. 
• Experience with local SEO, Google Business Profile, and NAP consistency. 
• Competence in competitor analysis, SERP feature optimization, and link-building. 

Professional Skills 

• Analytical mindset with ability to interpret data and provide insights. 
• Strong written and verbal communication for reporting and collaboration. 
• Adaptability to Google algorithm updates and emerging search trends (AI, voice, visual search). 
• Basic knowledge of eCommerce SEO, CRO, and structured data for rich snippets. 

Good-to-Have Skills 

• Exposure to international SEO (hreflang, geo-targeting, multilingual strategies). 
• Familiarity with AI tools (ChatGPT, Gemini, etc.) for content ideation & SEO automation. 
• Experience with YouTube SEO, video optimization, and image SEO. 
• Knowledge of privacy-first SEO practices (GDPR, data compliance). 
• Understanding of CRO, A/B testing, and content clustering. 
• Project management with tools like Trello, Asana, or Jira. 

Preferred Candidate Profile 

• 0–3 years of SEO/Digital Marketing experience (agency, IT, SaaS, or eCommerce background preferred). 
• Certifications in SEO/Digital Marketing (Google, HubSpot, SEMrush, etc.) are an advantage. 
• Passionate about SEO, learning, and experimenting with new strategies. 

Expected Outcomes 

• Growth in organic traffic and keyword rankings. 
• Strong backlink profile with low spam score. 
• Enhanced website performance and usability. 
• Competitive SERP visibility and improved ROI. 

Compensation & Benefits 

• Salary: ₹3–7 LPA (based on experience). 
• Performance bonuses and paid leaves. 
• Health insurance, gratuity & retirement benefits. 
• Travel reimbursement where applicable. 
• Supportive work culture and career growth. 

Employee Perks & Learning Culture 

• Mentorship and structured career development. 
• Sponsored certifications, workshops & webinars. 
• Cross-functional exposure and collaboration. 
• Regular knowledge-sharing on SEO trends and tools. 

Application Deadline 

Applications will remain open until the position is filled. Early applications are encouraged. 

About the Role

We are looking for a passionate and results-driven Digital Marketing Executive to join our dynamic team. You will be responsible for developing and implementing digital marketing strategies that enhance our online presence, engage target audiences, and drive business growth.

Key Responsibilities

• Assist in formulating strategies to build a lasting digital connection with consumers.
• Plan, manage, and monitor the company’s presence on social media platforms (Twitter, Facebook, Instagram, LinkedIn, etc.).
• Launch and optimize online advertisements via Google Ads, Facebook Ads, and other platforms to boost brand awareness and lead generation.
• Execute SEO activities, including keyword research, link-building, and image optimization.
• Design and distribute online newsletters, promotional campaigns, and email marketing initiatives.
• Provide creative ideas for content marketing and ensure timely updates of the company website.
• Collaborate with designers and developers to enhance user experience.
• Track and measure digital marketing performance using tools such as Google Analytics, WebTrends, and other web analytics platforms.
• Stay updated with the latest online marketing trends and best practices, applying them to ongoing strategies.
• Manage and maintain partnerships with media agencies and external vendors.

Requirements & Skills

• Proven experience as a Digital Marketing Executive or in a similar role.
• Strong understanding of SEO, SEM, social media, Google Ads, and email marketing.
• Hands-on experience with analytics tools (Google Analytics, WebTrends, etc.).
• Creativity and ability to generate innovative marketing ideas.
• Excellent communication, collaboration, and organizational skills.
• Bachelor’s degree in Marketing, Business Administration, or related field (preferred).

Why Join Us?

• Competitive salary with yearly bonus.
• Relocation assistance provided.
• Opportunity to work on exciting digital projects with a growing team.
• Exposure to cutting-edge marketing tools and strategies.

About us:

We are not just an AD agency or a creative agency, we are a Communication Company. Founded in 2014, Moshi Moshi is a young, creative, gutsy and committed communication company that wants its clients to always Expect the EXTRA from it. Our primary clientele consists of Startups & Corporates like Ola, Zoomcar, Mercedes Benz, ITC, Aditya Birla Group, TATA Group, MTV, IHCL, Jaquar, Sobha, Simple Energy, and Godrej amongst others. We have a huge team of creative folks, marketers, learners, developers, coders and a puppy momo, who believe Moshi Moshi is an experience rather

than a company.

Job Role - Social Media Executive

Experience Level - 1 year

Location - Bangalore

Responsibilities:

● Create Campaign Strategies and monitor the execution to achieve the brand objective

● Objective Identification and delivery via curating the best digital strategy

● Managing and Supervising Facebook ads, Instagram Ads, Twitter Ads, and Linkedin Ads

● Handling social pages of Instagram, Facebook, LinkedIn, etc.

● Develop, implement and manage a brand's social media strategy on a monthly basis.

● Define the most important social media KPIs.

● In-depth knowledge of paid marketing and daily implementation, reporting, and running of paid marketing on all social platforms.

● Measure the success of every social media campaign, as per required metrics

● Stay up to date with the latest social media best practices and updates

● Work with copywriters and designers to ensure content is informative and appealing or has relevant writing capability.

● Monitor SEO and user engagement and suggest content optimization.

● Communicate with industry professionals and influencers to create a strong network via social media.

● Provide constructive feedback to the team and train them to achieve desired results.

About Us: We are not just an AD agency or a creative agency, we are a Communication Company. Founded in 2014, Moshi Moshi is a young, creative, gutsy, and committed communication company that wants its clients to always Expect the EXTRA from it. Our primary clientele consists of Startups and corporations like Ola, Zoomcar, Mercedes Benz, ITC, Aditya Birla Group, TATA Group, MTV, IHCL, Jaquar, Sobha, Simple Energy, and Godrej amongst others. We have a huge team of creative folks, marketers, learners, developers, and coders who believe Moshi Moshi is an experience rather than a company.

Job Role: Paid Media Lead

Experience Level: 5 + Years

Location: Bangalore, Karnataka (On-site)..

The ideal candidate will:

● Demonstrate an ability and willingness to learn new skills independently

● Possess the ability to communicate directly with clients, both verbally and in writing

● Have a strong analytical background

● Be detail oriented, highly organized, with a keen eye for consistency

● Be able to work effectively in a collaborative team environment, and independently as required

● Have a strong desire to learn and add value to the team

● Be solutions oriented

● Have worked within platforms including Google Ads, Google Analytics(GA4), Google Tag Manager, Bing Ads, Facebook Business Manager, Instagram Ads, LinkedIn Ads, Twitter Ads

Responsibilities:

● Develop and execute strategic marketing campaigns for clients across multiple media – paid

search, display, video, and social platforms

● Manage all aspects of campaign configuration, launch, and ongoing optimization – including

strategy, ad copywriting, data-based optimization, budget/billing management, and ad trafficking

● Troubleshoot, problem-solve, and find creative solutions to client-specific needs

● Assist creative team with ad creation through copywriting and strategic direction

● Identify optimization opportunities, including continuous testing of ad copy and landing pages,

including A/B testing

● Ensure campaigns are meeting clearly defined conversion objectives

● Create and deliver meaningful analytics and reporting to monitor and show progress

● Maintain knowledge of industry best practices and new technologies

● Maintaining the team strength at all times

Requirements:

● 6+ years of experience in Paid Media.

● Proficiency in English both written and spoken.

● Result oriented performance.

● Excellent Communication & Analytical Skills.

● Should have a minimum of 4 years of agency experience

Skills:

• Experience: 0 – 2 years
• Excellent communication skills
• Logical and analytical thinking.
• Should have completed graduation.

About us:

We are not just an AD agency or a creative agency, we are a Communication Company. Founded in 2014, Moshi Moshi is a young, creative, gutsy and committed communication company that wants its

clients to always Expect the EXTRA from it. Our primary clientele consists of Startups & Corporates like Ola, Zoomcar, Mercedes Benz, ITC, Aditya Birla Group, TATA Group, MTV, IHCL, Jaquar, Sobha,

Simple Energy, and Godrej amongst others. We have a huge team of creative folks, marketers, learners, developers, coders and a puppy momo, who believe Moshi Moshi is an experience rather

than a company.

Job Role - Social Media Executive

Experience Level - 1 year

Location - Bangalore

Responsibilities:

● Create Campaign Strategies and monitor the execution to achieve the brand objective

● Objective Identification and delivery via curating the best digital strategy

● Managing and Supervising Facebook ads, Instagram Ads, Twitter Ads, and Linkedin Ads

● Handling social pages of Instagram, Facebook, LinkedIn, etc.

● Develop, implement and manage a brand's social media strategy on a monthly basis.

● Define the most important social media KPIs.

● In-depth knowledge of paid marketing and daily implementation, reporting, and running of paid marketing on all social platforms.

● Measure the success of every social media campaign, as per required metrics

● Stay up to date with the latest social media best practices and updates

● Work with copywriters and designers to ensure content is informative and appealing or has relevant writing capability.

● Monitor SEO and user engagement and suggest content optimization.

● Communicate with industry professionals and influencers to create a strong network via social media.

● Provide constructive feedback to the team and train them to achieve desired results.

🚀 We're Hiring:

*Position:* Digital Marketing Specialist cum SEO Expert

*Company:* Bikefixup.com

*Location:* FBD One Complex, Unit - 202A, 2nd Floor, By Pass Road, Badarpur, Sector - 37, Faridabad, Haryana, 121003

*Work Schedule:* 6 days a week (9 AM–6 PM)

*About Bikefixup:*

Bikefixup is a leading automobile aftermarket service company specializing in repairing, maintaining, and providing quality services for motorcycles and cars. We are committed to delivering seamless customer experiences and top-notch services every step of the way.

*Job Summary:*

We are looking for a talented and results-driven Digital Marketing Specialist cum SEO Expert to join our team at Bikefixup. The ideal candidate will be responsible for planning, executing, and optimizing digital marketing strategies across multiple channels to boost our online presence, generate quality leads, and improve search engine rankings.

🔑 *Key Respo•sibilities:*

* Develop and implement digital marketing campaigns (SEO, SEM, Social Media, Email, Conte•t Marketing).

* Conduct keyword research, competitor analysis, and on-page/off-page SEO to im•rove rankings.

* Optimize website content, landing pages, and blog articles for•search engines.

* Manage paid campaigns (Google Ads, Facebook/Instagram Ads, etc.)•to maximize ROI.

* Monitor and analyze web traffic, engagement, and conversion rates usin• analytics tools.

* Create engaging content strategies for social media platforms to dri•e brand awareness.

* Collaborate with design, content, and development teams for effective•campaign execution.

* Stay updated with the latest digital marketing and SEO trends, tools• and best practices.

* Prepare performance reports and present insights to management for continuous improvement.

💼 *Requirements:*

*Education:* Bachelor’s degree in Marketing, Digital Marketing, Business, IT, or a related field.

*Experience:* 6– 2years of experience in digital marketing and SEO (preferably in service-based or auto•otive industry).

*Skills:*

* Strong knowledge of SEO tools (Google Analytics, Google Search Con•ole, SEMrush, Ahrefs, etc.).

* Expertise in on-page• off-page, and technical SEO.

* Hands-on experience in Google Ads, Faceboo• Ads, and other PPC campaigns.

* Proficiency in social media m•nagement and content marketing.

* Strong analytical skills with the ability to inte•pret data and generate insights.

* Knowledge of WordPress/website CMS and basic HTML is a plus.

*Personal Attributes:* Creative, analytical thinker, detail-oriented, g•al-driven.

✨ **Why Join Bikefixup?**

* Opportunity to build and scale digital presence in a•growing automobile aftermarket company.

* Colla•orative and innovative work environment.

* Continuous learning opportunities•in SEO, digital campaigns, and analytics.

* Career growth and skill enhancement opportunities.

*Application Process:*

Interested candidates can send their updated resume on WhatsApp.

Job Title : Digital Marketing Specialist (SEO, SMO & Performance Marketing)

Experience : 2+ Years

Location : Noida (Work from Office)

Job Summary :

We are seeking a skilled Digital Marketing Specialist with expertise in SEO (On-page & Off-page), SMO, Performance Marketing (Google Ads & Meta Ads), and hands-on experience with CMS platforms like WordPress, Shopify, or Magento etc.

The role requires a data-driven marketer who can optimize campaigns, boost online visibility, and deliver measurable business growth.

Mandatory Skills :

• SEO (On-page & Off-page), SMO, Performance Marketing (Google Ads & Meta Ads), CMS (WordPress/Shopify/Magento etc.), Google Analytics, Search Console.

Key Responsibilities :

• Execute On-page & Off-page SEO strategies to improve search rankings and website traffic.
• Plan, run, and optimize Performance Marketing campaigns on Google Ads & Meta Ads (Facebook/Instagram Ads).
• Develop and implement SMO strategies to increase engagement and reach across social platforms.
• Manage and update websites on CMS platforms (WordPress, Shopify, Magento, etc.).
• Track, analyze, and report performance metrics for SEO, SMO, and paid campaigns.
• Stay updated with the latest digital marketing trends, tools, and best practices.

Requirements :

• Minimum 2+ years of experience in SEO, SMO, and Performance Marketing.
• Proven expertise in Google Ads, Meta Ads Manager, WordPress, Shopify, Magento.
• Strong analytical skills with knowledge of Google Analytics, Search Console, and SEO tools.
• Good communication skills with ability to optimize content for search & conversions.

job Title: Digital Marketing Ads Specialist

• Location: Amanora Park Town, Hadapsar, Pune
• Employment Type: Full-time, WFO
• Relevant Experience: 5+  years

About A2 Digital

A2 Digital is a full-service digital marketing and advertising company. We work as a trusted marketing partner with the businesses and use data, media & technology to deliver strategic digital marketing and advertising solutions that help them accelerate and achieve sustainable business growth.

We are a team of 75+ highly creative and innovative young professionals passionate about building brands and delivering best-in-class marketing solutions to the businesses. Our team has a unique blend of Marketing, Media & Technology and comprises expert designers, marketers, content writers, videographers, business analysts, strategists and project managers.

Job Summary

We are seeking a highly skilled and experienced Digital Marketing Ads Specialist to join our digital marketing team and manage the PPC and social media advertising campaigns of our clients  to drive online visibility, traffic and conversions.

Responsibilities

• Develop and implement comprehensive digital advertising strategies for real estate clients, focusing on Social Media (Facebook, Instagram, LinkedIn, etc.) and Google Ads (Search, Display, YouTube) to meet their specific goals and objectives.
• Conduct thorough market research and competitor analysis to identify key opportunities and trends within the real estate industry.
• Create and manage compelling and effective ad campaigns, including ad copy, creative assets, targeting parameters, and bid strategies.
• Monitor and optimize campaign performance regularly to ensure KPIs such as click-through rates (CTR), conversion rates, cost per conversion (CPC), and return on ad spend (ROAS) are met and exceeded.
• Collaborate with cross-functional teams, including content creators, designers, and account managers, to ensure alignment in messaging and branding across all digital advertising efforts.
• Stay up-to-date with industry trends, platform updates, and emerging technologies to continuously refine and enhance our advertising strategies.
• Provide insightful reports and analysis on campaign performance, offering recommendations for improvements and adjustments based on data-driven insights.
• Stay informed about changes in algorithms, ad policies, and best practices for various advertising platforms.

Requirements

• Master’s/ Bachelor's degree in Digital Marketing, Marketing,  Advertising, Business, or a related field (or equivalent work experience).
• Proven track record of planning, executing, and optimizing successful digital advertising campaigns, with a focus on Social Media and Google Ads. Experience in real estate marketing is a strong plus.
• In-depth understanding of advertising platforms, including Facebook Ads Manager, Instagram Ads, LinkedIn Ads, Google Ads (Search, Display, YouTube), and other relevant platforms.
• Strong analytical skills and ability to interpret data to drive decisions and optimizations.
• Excellent written and verbal communication skills, with the ability to create compelling ad copy and communicate campaign strategies effectively.
• Proficiency in data analysis tools and platforms, such as Google Analytics, Google Data Studio, or similar tools.
• Detail-oriented mindset with the ability to manage multiple campaigns and projects simultaneously.
• Creative thinking and problem-solving abilities to adapt strategies in a dynamic industry.
• Relevant certifications (e.g., Google Ads certifications) are a plus.

If you meet the above requirements and are passionate about digital marketing, we encourage you to apply for this exciting opportunity.