Founding Growth Associate - Zygasa

Help new products find their first customers in the US, and teach our systems how you do it.

Daemon Ventures is a US technology company that builds and runs internet businesses with a very small team and heavy use of AI. We are looking for a growth lead who has personally taken products from zero to their first paying customers in the US market.

What you'll do

- Review how each new business goes to market: the plan, the actual ads, landing pages, emails and sign-up flow, and the numbers that come back. Say clearly what to change, and why.

- Diagnose. When a number is bad, work out whether the problem is the audience, the offer, the page or the channel, and what to try next.

- Turn what works into repeatable playbooks, so every future launch starts from what the last one learned.

- Bring in specialists (search, outbound, paid social, communities, marketplaces) when a problem needs deep craft, and judge their work.

Who you are

- Senior and hands-on. 6–10 years in growth or marketing, at least 3 of them personally acquiring US customers for a software product, an app or an online business. You ran the channels yourself, not only through agencies or a team.

- Taken a product from near zero to real US traction, with numbers you can show.

- A diagnostician. You can read a funnel and find the leak, and you think in experiments. You read results honestly, including when the answer is "this channel doesn't work for this product."

- A clear writer. You explain your reasoning so that others can act on it.

- Energized by working alongside AI. Most execution here is automated; your judgment is what makes it better.

Details

- Full-time and remote within India, engaged as an independent contractor.

- ₹45–55 LPA based on experience, plus equity.

- Process:

1. A short application with a 20-minute exercise.
2. A conversation with the founder.
3. A second conversation.

To apply: https://docs.google.com/forms/d/e/1FAIpQLSdB-KJIUnkbNbXWCdqJmTEFGbHglT5_2wqIcsVPN_QKaQTG1A/viewform

The application includes the exercise. Please don't send a CV alone.

About AppMaker (by StarApps)

We don’t just build apps; we build massive revenue channels for the world's most exciting brands.

AppMaker is a top-tier, zero-code mobile app builder for Shopify merchants. We empower brands to create stunning, high-performance native iOS and Android apps that drive real growth. We are the trusted engine behind the mobile commerce success of industry leaders and iconic global and Indian brands, including Levi’s, Jockey, XYXX, Rare Rabbit, Supertails, Kalki, and many more.

The Opportunity

The mobile app market is growing at an unprecedented pace, and with $1M ARR, AppMaker is positioned extremely well as a proven leader in this category. We are now looking for a creative, data-obsessed, and AI-native marketer to help us scale our demand generation, expand our global footprint, and elevate our brand presence to the next level.

If you love the intersection of SaaS, e-commerce, and cutting-edge tech, this is your playground.

What You’ll Drive

A. Business Growth & Global Expansion

• Drive International Demand: Execute targeted campaigns to systematically increase demos and pipeline velocity in the North American market.
• Foundation SEO & Ads: Take ownership of our digital foundation by focusing heavily on high-intent SEO and paid ad strategies to drive consistent inbound growth.
• Multi-Channel Execution: Design and optimize high-converting campaigns across email, LinkedIn, YouTube, Instagram, and newsletters.

B. Brand & Community Curation

• Curate Events for B2C Brands: Design, organize, and execute high-impact experiential events tailored for leading B2C and D2C brands.
• Curate Podcasts: Host and curate insightful podcast properties that bring together industry leaders, innovators, and thinkers.
• Curate Social Media Strategy: Build and execute a comprehensive, high-engagement social media strategy to position Appmaker as a thought leader.

Who You Are

• Experienced in the Space: You have 1–4 years of marketing experience, ideally in SaaS.
• AI-Native: You actively use AI tools to multiply your output and optimize your marketing workflows.
• An Experimenter at Heart: You aren't afraid to test new channels, scale what works, and pivot fast based on data.

Bonus Points If You Have:

• Deep knowledge or prior experience within the Shopify ecosystem.
• Experience building highly automated AI outbound workflows.

Why Join Us?

At AppMaker, you will be at the forefront of the mobile commerce revolution, working from our Pune office with a fast-moving, innovative team. You’ll get the creative freedom to test bold ideas, the resources to capture the global market, and the opportunity to grow your career alongside a rapidly scaling global SaaS product.

Ready to build the future of mobile commerce? Apply now.

Location: Pune 

Work Mode: Work from Office 

Experience: 2–5 Years 

Working Days: Monday to Friday 

Industry: IT Services & Consulting

About Baxture

Baxture is an IT consulting and technology services company helping businesses build, modernize, and scale digital products and software solutions. Our capabilities span Custom Software Development, Product Engineering, UI/UX, QA, DevOps, Cloud, AI-powered solutions, and Software Support & Maintenance.

We work across multiple industries and combine technology, engineering expertise, and business understanding to solve real-world challenges.

About the Role

We are looking for a self-driven Marketing Associate who can combine digital marketing, content creation, SEO, and sales enablement to strengthen Baxture’s digital presence.

This role is ideal for someone who understands the IT services industry, enjoys creating content around technology and business, and can independently take ownership of marketing initiatives from planning and creation to execution and performance analysis.

What You’ll Do

SEO & Website Growth

• Conduct keyword research and identify opportunities to improve Google search visibility.
• Create and optimize website pages, landing pages, blogs, and SEO-focused content.
• Use Google Analytics and search performance insights to understand traffic and improve website visibility.
• Identify content gaps and opportunities for organic growth.

Content & Social Media

• Research and write blogs, thought leadership content, website copy, and technology-focused content.
• Create engaging content for LinkedIn, Facebook, Instagram, and X.
• Repurpose blogs and long-form content into social posts, carousels, newsletters, and other formats.
• Build and own the marketing and social media content calendar.

Sales Enablement & Campaigns

• Create white papers, newsletters, brochures, flyers, sales decks, pitches, one-pagers, conference announcements, and reusable marketing templates.
• Plan and execute email marketing campaigns using Brevo.
• Work with sales teams to create content that supports business development.

Stakeholder Collaboration

• Work directly with founders, leadership, sales, project managers, designers, and technical teams.
• Understand business objectives and translate them into actionable marketing plans.
• Work with internal subject matter experts to turn technical knowledge and project insights into compelling content.

AI & Creative Tools

• Use tools such as ChatGPT, Claude, Gemini, Gamma, and Genspark for research, ideation, content creation, and presentations.
• Evaluate, fact-check, and refine AI-generated content rather than relying on raw outputs.
• Have basic proficiency in Figma and a good understanding of visual communication.
• Create visual concepts and AI-generated references that can be effectively communicated to designers.

What We’re Looking For

• 2–3 years of experience in digital marketing, content marketing, or a similar role.
• Previous experience in IT services, IT consulting, software development, SaaS, or product engineering.
• Experience working in a startup or fast-growing technology company is preferred.
• Experience creating content for the US market or US-focused businesses is preferred.
• Good understanding of IT services such as Software Development, Product Engineering, UI/UX, QA, DevOps, Cloud, AI, and Automation.
• Hands-on understanding of SEO, keyword research, content marketing, social media, email marketing, and analytics.
• Strong writing, research, communication, and storytelling skills.
• Ability to manage multiple initiatives and work independently.
• Portfolio or work samples are required. Please include a portfolio link in your CV or attach samples of blogs, website content, social media campaigns, newsletters, sales collateral, or other relevant marketing work when applying.

Good to Have

• Hands-on experience with paid digital marketing, including Google Ads, LinkedIn Ads, Meta Ads, or other performance marketing platforms.
• Understanding of campaign targeting, lead generation, conversion tracking, and paid campaign performance metrics.

What We Value

We are looking for someone who owns the content, not just the task.

You should be curious enough to identify opportunities, confident enough to ask questions, creative enough to develop new ideas, and self-driven enough to take them from concept to execution without waiting for the next task to be assigned.

Why Join Baxture?

• Work across multiple domains: Gain exposure to different industries, technologies, products, and business challenges.
• Join a young, growing team: Work in an environment where new ideas are encouraged and individual contributions are visible.
• Work closely with leadership: Collaborate directly with founders, senior leadership, sales, and technology teams.
• Build technology marketing expertise: Create content around AI, software engineering, product development, QA, DevOps, cloud, and emerging technologies.
• Work with modern AI tools: Make AI a practical part of your everyday marketing workflow.
• Take real ownership: Develop ideas, build campaigns, experiment, measure results, and see the impact of your work.
• 
  

Growth Marketing Intern at Gevme

About Gevme

At Gevme, we believe events are one of the most powerful ways to bring people, ideas, and opportunities together. As a Singapore-headquartered event technology company, our mission is to help organisations deliver meaningful, measurable, and scalable event

experiences across physical, virtual, and hybrid formats. We're not just building software. We're building the infrastructure for a more intelligent, accountable, and impactful events industry.

About the Role

We are looking for a driven and creative Growth Marketing Intern to join Gevme’s marketing team. In this role, you will work closely with the Growth and Product Marketing teams to execute demand generation campaigns, optimize funnels, and contribute to scalable growth strategies. You will play a key role in building, implementing, and measuring campaigns and processes that drive awareness, engagement, and pipeline growth.

What You'll Do

• Draft and schedule LinkedIn posts for Gevme and leadership accounts
• Support outbound campaigns and email sequences
• Track engagement metrics and report on what's working
• Research industry trends, competitor activity, and content opportunities
• Help execute growth experiments across paid and organic channels
• Assist with event marketing activations (Industry Events)

What We're Looking For

• Currently pursuing or recently completed a degree in Marketing, Communications, Business, or related field
• Strong writing skills with an eye for punchy, non-corporate copy
• Excellent communication and collaboration skills
• Comfortable with LinkedIn and social media analytics
• Basic understanding of marketing funnels, demand generation, and lead lifecycle
• Self-starter who can take a brief and run with it
• Interest in events, experiential marketing, or B2B SaaS is highly preferred
• Bonus: Experience with tools like Canva or marketing automation platforms

Why Gevme

• Work on real campaigns, not busywork
• Learn modern B2B growth tactics firsthand
• Get exposure to APAC's events industry

What We Offer

• Hands-on Learning: Work on real campaigns that directly impact business growth
• Mentorship: Learn from experienced professionals across marketing, product, and sales
• Career Growth: High potential for conversion to a full-time role based on performance
• Flexible Work Environment: Remote-friendly setup
• Recognition & Ownership: Opportunity to take ownership of projects and get recognized for your contributions
• Industry-Recognized Experience: Receive an official internship certificate/letter from Gevme, validating your hands-on experience in growth marketing and strengthening your professional profile in the SaaS and events industry

Diversity & Inclusion

Gevme is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, where everyone feels valued, respected, and empowered.

RapidEye (rapideyeinspections.com) is AI-powered inspection intelligence for physical spaces. We are a US startup and our marketing runs on AI tools. We are hiring one person to run it with us, working directly with the two co-founders.

What you will do:

- Video ads and launch videos, made with AI video tools

- Paid ads: run experiments and track what works

- Growth operations: contact lists, scheduling, outreach support

- More over time, as you prove yourself

Who we want: You use AI tools daily and can make them do hard things. Excellent written English. Precise: you follow instructions exactly and flag ambiguity instead of guessing. Hungry, and looking to grow fast at a startup.

How we hire: apply at https://rapideyeinspections.com/apply/ and we send you a short test. Then a paid trial, then a full-time offer.

Fully remote, full-time, daily check-in with the co-founders. Pay: ₹40,000 to ₹65,000 per month, set by the trial project, with room to grow and promotions.

Associate: Marketing 

Location: Pune 

Work Mode: Work from Office 

Experience: 2–5 Years 

Working Days: Monday to Friday (Shift Timings - 12pm-9pm)

Industry: IT Services & Consulting 

About Baxture 

Baxture is an IT consulting and technology services company helping businesses build, modernize, and scale digital products and software solutions. Our capabilities span Custom Software Development, Product Engineering, UI/UX, QA, DevOps, Cloud, AI-powered solutions, and Software Support & Maintenance. 

We work across multiple industries and combine technology, engineering expertise, and business understanding to solve real-world challenges. 

About the Role 

We are looking for a self-driven Marketing Associate who can combine digital marketing, content creation, SEO, and sales enablement to strengthen Baxture’s digital presence. 

This role is ideal for someone who understands the IT services industry, enjoys creating content around technology and business, and can independently take ownership of marketing initiatives from planning and creation to execution and performance analysis. 

What You’ll Do 

SEO & Website Growth 

• Conduct keyword research and identify opportunities to improve Google search visibility. 
• Create and optimize website pages, landing pages, blogs, and SEO-focused content. 
• Use Google Analytics and search performance insights to understand traffic and improve website visibility. 
• Identify content gaps and opportunities for organic growth. 

Content & Social Media 

• Research and write blogs, thought leadership content, website copy, and technology-focused content. 
• Create engaging content for LinkedIn, Facebook, Instagram, and X. 
• Repurpose blogs and long-form content into social posts, carousels, newsletters, and other formats. 
• Build and own the marketing and social media content calendar. 

Sales Enablement & Campaigns 

• Create white papers, newsletters, brochures, flyers, sales decks, pitches, one-pagers, conference announcements, and reusable marketing templates. 
• Plan and execute email marketing campaigns using Brevo. 
• Work with sales teams to create content that supports business development. 

Stakeholder Collaboration 

• Work directly with founders, leadership, sales, project managers, designers, and technical teams. 
• Understand business objectives and translate them into actionable marketing plans. 
• Work with internal subject matter experts to turn technical knowledge and project insights into compelling content. 

AI & Creative Tools 

• Use tools such as ChatGPT, Claude, Gemini, Gamma, and Genspark for research, ideation, content creation, and presentations. 
• Evaluate, fact-check, and refine AI-generated content rather than relying on raw outputs. 
• Have basic proficiency in Figma and a good understanding of visual communication. 
• Create visual concepts and AI-generated references that can be effectively communicated to designers. 

What We’re Looking For 

• 2–3 years of experience in digital marketing, content marketing, or a similar role. 
• Previous experience in IT services, IT consulting, software development, SaaS, or product engineering. 
• Experience working in a startup or fast-growing technology company is preferred. 
• Experience creating content for the US market or US-focused businesses is preferred. 
• Good understanding of IT services such as Software Development, Product Engineering, UI/UX, QA, DevOps, Cloud, AI, and Automation. 
• Hands-on understanding of SEO, keyword research, content marketing, social media, email marketing, and analytics. 
• Strong writing, research, communication, and storytelling skills. 
• Ability to manage multiple initiatives and work independently. 
• Portfolio or work samples are required. Please include a portfolio link in your CV or attach samples of blogs, website content, social media campaigns, newsletters, sales collateral, or other relevant marketing work when applying. 

Good to Have 

• Hands-on experience with paid digital marketing, including Google Ads, LinkedIn Ads, Meta Ads, or other performance marketing platforms. 
• Understanding of campaign targeting, lead generation, conversion tracking, and paid campaign performance metrics. 

Interested candidates can share their resumes on

🚀 WE’RE HIRING AT HUMPPL! | SALES & MARKETING INTERN 🚀

Role Identity: Growth Activation Associate

Are you interested in business growth, market research, communication, and building professional relationships? 🌟 Join Humppl and gain hands-on experience in prospect research, lead generation, outreach, sales coordination, and marketing operations!

💚 What you’ll do:

• Research companies, campuses, founders, and relevant stakeholders.
• Build prospect lists and support lead generation.
• Assist with personalised email and LinkedIn outreach.
• Coordinate meetings, follow-ups, and sales activities.
• Support marketing campaigns, content distribution, and partnerships.
• Maintain CRM records, campaign databases, and basic reports.

✨ Key Skills:

• Strong written and verbal communication
• Market and prospect research
• Analytical thinking and attention to detail
• Professional email and LinkedIn communication
• Personalised outreach and lead generation
• Basic spreadsheet skills
• CRM operations and record management
• Follow-up and task-management skills
• Business and customer awareness
• Responsible use of AI and digital tools
• Ownership, consistency, and willingness to learn

🎯 Who can apply?

• Candidates with 0–1 year of experience
• Students, final-year learners, recent graduates, and early-career professionals
• Candidates from Business Administration, Commerce, Management, Economics, Marketing, HR, or related fields
• Self-motivated learners with curiosity, communication skills, and initiative

📍 Work Arrangement: Remote

🌱 Why Humppl?

Develop practical business skills, learn how companies identify opportunities and build relationships, contribute to growth initiatives, and gain exposure to real-world business challenges.

🚀 Interested in business development, lead generation, and marketing? Take the first step toward building your skills. Apply now or share this opportunity with someone who would be a great fit!

Humppl — People-First. Business-Driven. Future-Ready.

#Humppl #Hiring #SalesAndMarketing #SalesIntern #LeadGeneration #BusinessDevelopment #RemoteInternship #Freshers #CareerGrowth

Marketing Executive/Intern: (0-2 Years)

About the Role: BondScanner is looking for a Marketing Executive/Intern to join our Growth Marketing team, with a strong focus on Affiliate and Influencer Marketing. You'll own day-to-day execution of partner and creator-led growth channels, working directly with senior marketing leadership. Strong performers will be converted to a full-time role at the end of 3 months.

What You'll Do

Affiliate Marketing:

• Identify, onboard, and manage affiliate/partner relationships across finance and investing niches
• Track affiliate performance (clicks, signups, conversions, payouts) and optimize commission structures
• Coordinate with affiliate networks and individual partners on creatives, links, and tracking setup
• Monitor affiliate compliance and flag fraudulent or low-quality traffic

Influencer Marketing:

• Source and shortlist finance/fintech influencers and content creators across Instagram, YouTube, and X
• Manage outreach, negotiation, briefing, and campaign execution end-to-end
• Track influencer campaign performance (reach, engagement, conversions, ROI) and build a repeatable playbook
• Build and maintain relationships with a pipeline of creators for ongoing collaborations

Supporting Channels:

• Support content and social team with campaign assets tied to affiliate/influencer pushes
• Track and report on growth metrics (CAC, conversion rate, ROI by channel) using analytics tools
• Conduct competitor research on affiliate/influencer strategies in the fintech and investing space

What We're Looking For

• Pursuing or recently completed a degree in Marketing, Business, Communications, or related field
• Genuine interest in affiliate and influencer/creator marketing
• Comfortable with outreach and relationship management — cold emails/DMs, negotiation
• Basic understanding of marketing tools or willingness to learn quickly
• Familiarity with social platforms and creator ecosystems (Instagram, YouTube, X)
• Analytical mindset — comfortable tracking ROI and campaign performance
• Excellent written and verbal communication skills
• Self-starter with strong ownership, able to work in a fast-paced startup environment

Details

• Duration: 3 months {Converted to Full time post the tenure after performance review}
• Location: On-site

Marketing & Growth Associate — Founder's Office

Company: Worql

Location: Remote (India)

Type: Full-time | Initial 3-month commitment

Compensation: ₹20,000/month + performance-based incentives

About Worql

Worql is an early-stage software company building infrastructure to help businesses manage the commercial side of software and services delivery.

We're looking for a creative, resourceful, and execution-focused individual to work directly with the founder on marketing, content production, and growth.

This is a hands-on role. You'll be responsible for helping build our online presence, producing content consistently, experimenting with new distribution channels, and finding creative ways to get Worql in front of more people.

What you'll be doing

1. Content Production & Video Editing

• Create and edit short-form videos for LinkedIn, Instagram, TikTok, and YouTube Shorts.
• Turn raw founder recordings into polished, captioned, ready-to-publish videos.
• Produce graphics, carousels, motion graphics, and simple animations.
• Repurpose existing content into multiple formats across platforms.
• Create product-focused marketing materials, feature demonstrations, and promotional videos.

2. Social Media & Personal Brand Growth

• Manage the company's social media publishing calendar.
• Help grow the founder's personal brand alongside Worql's company presence.
• Draft and publish LinkedIn posts, articles, and educational content.
• Research relevant industry discussions, communities, and emerging trends.
• Maintain consistent publishing across selected channels.

3. Marketing & Distribution

• Identify communities, newsletters, and platforms where potential Worql customers spend time.
• Distribute content through relevant professional communities and social channels.
• Experiment with new content formats, positioning, and marketing approaches.
• Support email campaigns, landing pages, and other growth initiatives.
• Track content performance and identify what generates meaningful interest.

4. Growth Operations

• Maintain the content calendar, creative assets, and marketing trackers.
• Research competitors and successful B2B SaaS marketing strategies.
• Work with the founder to turn ideas into published content quickly.
• Take ownership of recurring marketing tasks without requiring constant supervision.

What we're looking for

• Strong written and spoken English.
• Experience with Canva, CapCut, Premiere Pro, DaVinci Resolve, Figma, or similar creative tools.
• Ability to edit short videos with captions, graphics, transitions, and animations.
• Familiarity with LinkedIn, Instagram, YouTube, and digital content trends.
• Comfortable using AI tools for research, scripting, design, and production.
• Strong attention to detail, creativity, and independent execution.

You don't need years of professional marketing experience. We're more interested in your ability to produce quality work consistently, learn quickly, and take initiative.

What you'll get

• ₹20,000 monthly fixed stipend.
• Additional performance-based earning opportunities.
• Direct collaboration with the founder.
• A company email address, ChatGPT account, and access to the tools required for your work.
• Significant creative ownership and exposure to growing an early-stage technology company.
• Potential for a longer-term position based on performance.

What success looks like

We want someone who can help us maintain a consistent flow of quality content, improve our online presence, and generate increasing awareness and interest among potential customers.

The goal isn't simply to post more. It's to make sure Worql is consistently showing up in front of the right people.

How to apply

Send a brief introduction, examples of content you've created or edited, and a few sentences about how you would approach growing the online presence of an early-stage B2B software company.

CraftMyPlate is a Hyderabad-based platform for micro-events: house parties, birthdays, office celebrations, and small gatherings. One thing hasn't changed since day one. Every order comes from someone making a specific, personal decision: this occasion, this many people, this budget, this date. We win by understanding that decision better than anyone else does.

We are now investing in the systems (data, growth, and eventually AI-driven automation) that let us make that same quality of decision at scale, without needing to grow headcount just to keep up. That investment is partly backed by funding we recently brought in, but the funding is not the story. It simply means we can now hire someone senior enough to own this problem properly, instead of solving it in pieces.

If you join now, you are not joining a company that has already figured everything out and just needs someone to run the machine. You are joining at the point where the machine is still being designed. What you build in the next year will still be the foundation two years from now.

About the Role

We are hiring a Growth Lead to own two things at once: how many people know about us, and how much revenue that awareness turns into. Not one or the other. Both, as a single connected number.

Here is what makes this role different from most growth roles you have seen: the infrastructure is already built. Tracking, attribution, and engagement systems are already in place and working. Our content and performance teams already execute well within the current playbook. You are not being hired to set any of that up. You are being hired to direct it and extract return from it.

That means your job is judgment, not motion. You decide which channels get more budget and which get cut. You decide what message goes to which segment. You decide what "working" means, and you prove it with numbers, not activity. The team executes. You are accountable for the return.

We need someone who has done this before, at a company where marketing spend had to answer to revenue, not just to reach. Someone who can point to a previous role and say plainly: this is what we spent, this is what we made back, and this is what I specifically changed to move that number.

What "Good" Looks Like (Market Standard)

This is not a vague "be strategic" ask. In most growth-stage consumer companies, a Growth Lead's performance is judged against a small set of hard numbers. We expect the same here:

• Return on ad spend (ROAS) or marketing efficiency ratio (MER) improving quarter over quarter across paid channels, not just held flat
• CAC to LTV ratio healthy enough to support scaling spend, not just acquiring volume (a commonly cited industry bar is a ratio meaningfully above 1:3, CAC to LTV)
• CAC payback period short enough that growth doesn't starve cash flow
• Blended revenue attributable to marketing-led channels, tracked and defended, not assumed
• A steady pace of new channel or approach tests per quarter, with a clear kill or scale decision made on each one, not experiments left to run forever without a verdict

If these terms are unfamiliar to you or you have never been held to them, this is probably not the right role yet. If you already think in these terms by habit, this role gives you the platform to prove it at a larger scale.

What You'll Own

• Awareness and reach across channels: Grow how many of the right people know about us, across paid, organic, and content channels, without confusing reach for revenue
• Revenue and ROI: Own the return on every rupee spent across channels. You inherit working tracking systems (CleverTap, AppsFlyer, Mixpanel); your job is to use them to make better spend decisions, not to build or maintain them
• Segmentation strategy: Build and keep refining how we segment customers by occasion type, guest count, budget band, and lead time to event. Turn that into distinct messaging and targeting for each segment, not one-size-fits-all campaigns
• Growth and channel scaling: Identify, test, and scale marketing channels and approaches beyond what we currently run, with a clear view of what each one returns
• Team direction: Directly lead our content and performance marketing team. You set the direction and the bar. They execute against it. You are not doing their job for them, and you are not letting them run without direction either
• Reporting: Give the founders and CMO clear, ROI-level visibility. What is working, what isn't, what you are cutting, and what you are doubling down on, and why

Required Skills & Background

• A proven, quantifiable track record of improving marketing ROI at a previous company, across more than one channel, not just optimizing a single ad account. Able to state clearly what the return was before, what it became, and what they specifically did to move it.
• 5 to 8 years in marketing, with real time spent owning revenue and channel-level ROI, not just campaign execution
• Experience running and defending a multi-channel budget: knowing when to shift spend between awareness and performance channels based on what the numbers say
• Strong quantitative fluency. Comfortable reading cohort, retention, and attribution data (from tools like CleverTap, AppsFlyer, and Mixpanel) and turning it into a spend or strategy decision, without needing to build the pipelines themselves
• Demonstrated experience building segmentation-led marketing strategy. Able to show, concretely, how they tailored messaging to distinct customer segments in a past role
• Experience managing a team (content and/or performance). This role leads people, not just plans
• Tier-1 educational background (top B-school, or a top engineering institute with demonstrated growth ownership). Exceptions made for candidates with a clearly exceptional track record
• Consumer internet, D2C, e-commerce, or marketplace background strongly preferred. Extra credit for a business with real customer-segment diversity, not a single-SKU product

Good to Have

• Experience marketing a business where the customer's decision changes a lot by occasion, timing, or budget (events, travel, gifting, weddings)
• Experience balancing brand/awareness spend against direct-response spend, and defending that split with numbers
• Prior experience at an early-stage startup where they built the growth function rather than inheriting one
• Hands-on comfort reviewing ad creative and content briefs, even if they are not writing them personally

What We Offer

• Direct ownership of the marketing function, reporting to the founders and CMO
• Working infrastructure from day one: tracking, attribution, and engagement systems are already built, so you spend your time on strategy and ROI, not setup
• Competitive pay, with ESOP and ownership options so your upside grows with the company's
• A team that already executes well. Your job is to point it in the right direction, not build it from zero
• Real accountability: revenue and ROI, not vanity metrics
• Fast growth and more scope as the company scales