
Associate Video Production / Content Strategy
at Non-Banking Financial Company
ROLES AND RESPONSIBILITIES:
Video-led Content Strategy:
- Implement the video-led content strategy to meet business objectives like increase in views, leads, product awareness and CTR
- Execute the video content framework that talks to a varied TG, mixes formats and languages (English and vernacular)
Production:
- Ability to write/edit clear and concise copy and briefs unique to the platform, and influence/direct designers and agencies for creative output
- Creating the monthly production pipeline, review and edit every piece of video content that is produced
- Explore AI-based and production automation tools to help create communication stimuli at scale
- Manage our agency and partner ecosystem to support high-scale video production
- Manage the monthly production flow and maintain data sheets to enable ease of tracking
- Increase CTR, Views and other critical metrics for all video production
Project Management:
- Oversee the creation of various video formats, including explainer videos, product demos, customer testimonials, etc.
- Plan and manage video production schedules, ensuring timely delivery of projects within budget
- Upload and manage video content across multiple digital platforms, including the digital platforms and other relevant platforms
- Ensure all video content is optimised for each platform, following best practices for SEO and audience engagement
- Coordinate with the content team to integrate video content on the platforms
- Maintain an archive of video assets and ensure proper documentation and tagging
Capabilities:
- Drive the development of capabilities around production, automation, upload, thereby leading to a reduction in TAT and effort
- Work with technology teams to explore Gen AI tools to deliver output at scale and speed
- Identifying opportunities for new formats and keeping up with trends in the video content space
Customer obsession and governance:
- Relentless focus on making customer interactions non-intrusive; using video content to create a frictionless experience
- Zero tolerance for content and communication errors
- Develop a comprehensive video guidelines framework that is easy to use by businesses yet creates a distinct identity for the brand
- Have a strong eye for grammar and ensure that every content unit adheres to the brand tone of voice
- Create checks and balances in the system so that all customer-facing content is first time right, every time
Performance tracking:
- Tracking and analysing production, go-live status and engagement metrics using tools like Google Analytics, etc.
- Gauge efficacy of video content produced, and drive changes wherever needed
- Provide regular reports on video performance, identifying trends, insights, and areas for improvement
IDEAL CANDIDATE:
Qualifications:
- Bachelors degree in Communications, Digital Marketing, Advertising or a related field
- Proven experience as a creative/content writer or in a similar role, preferably with exposure to AI-driven content creation.
Work Experience:
- 3-5 years of relevant experience in the space of content marketing/advertising, experience in Digital Marketing with a focus on video content, will be an advantage
Skills :
- Excellent command over the English language
- Hands-on experience of copywriting, editing, and creating communication
- Ability to handle complex briefs and ideate out of the box
- Creative thinking and problem-solving skills, with a passion for storytelling and visual communication
- Deep customer focus by understanding customer behaviour and analysing data & real-world experiences
- Detailed orientation & very structured thinking, think of customers' entire journey and experience
- Strong communication and collaboration skills to effectively work with diverse teams
- Passion for emerging technologies and the ability to adapt to a fast-paced and evolving environment
- Excellent project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines
- Proficiency in AI tools and video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) and familiarity with graphic design software (e.g., Adobe After Effects, Photoshop)
PERKS, BENEFITS AND WORK CULTURE:
Our people define our passion and our audacious, incredibly rewarding achievements. Bajaj Finance Limited is one of India’s most diversified Non-banking financial companies, and among Asia’s top 10 Large workplaces. If you have the drive to get ahead, we can help find you an opportunity at any of the 500+ locations we’re present in India.

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Experience: 2–5 years
Type: Full-time | On-site
Open Roles: 2
Start: Immediate
Why this role exists
Most systems work at a low scale.
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- Scale from 50K → 2M+ interactions/month
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- Low latency
- Fault tolerance
- Avoid large rewrites — build systems that evolve cleanly
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- Can be configured easily
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- Hardcoded flows → configurable execution engine
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- Ensure data becomes a long-term edge, not just storage
6. Own production reliability
- Participate in on-call rotation across 3 engineers
- Ensure:
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- Build systems where reliability is shared, not individual
What success looks like
- Platform scales to 2M+ interactions/month smoothly
- Workflow engine supports complex, dynamic use cases
- Data layer enables fast deployment across accounts
- Edge cases are handled without constant firefighting
- System becomes easier to use as it grows
- Production issues are rare and predictable
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- Distributed services
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- Data models
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- Experience building:
- Workflow engines
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- Strong understanding of:
- System design
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- Failure handling
- Experience working in:
- High-scale production environments
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- You will build the core backend of an AI platform
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- Not limited to feature-level work
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- A driver of long-term technical advantage
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Can you design backend systems that scale, handle edge cases, and become easier to use as they grow?
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Design, develop, and maintain backend services and APIs using C# and MS-SQL.
Create and manage efficient RESTful APIs to enable seamless integration with frontend applications.
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Experience working with Content Management Systems (CMS), especially Optimizely.
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• Help maintain code quality, organization, and automatization
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- Experience with XML/HTTP and Web Services
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NetCracker Technology, a subsidiary of NEC Corporation, is the leading provider of BSS/OSS solutions to service providers around the world. From billing, customer care, and real-time charging and policy solutions, to resource and network management, service fulfillment & assurance, our comprehensive software and services capabilities enhance the customer experience through content-rich offerings and reduced costs.
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