Marketing Team Lead – B2B SaaS

Role & Responsibilities

We’re hiring a Benefits Verification Specialist with 1–4 years of experience in US health insurance eligibility and benefits verification. You’ll be part of our operations team, helping verify insurance benefits for patients receiving speciality care in the U.S.

This is a full-time, in-office role based in Bangalore, with partial overlap with US hours.

Key Responsibilities:

• Perform insurance verification and eligibility checks for commercial and government payers (e.g., Medicare, Medicare Advantage, Medicaid, Managed Medicaid, VA, DoD).
• Validate coverage details including deductibles, co-pay/coinsurance, network status, referrals, prior authorization requirements, and J-code/CPT-code specific benefits.
• Contact payer representatives via phone or payer portals as needed.
• Push back on payer based on previous experience.
• Accurately document findings in internal systems.
• Collaborate with internal teams to resolve missing or mismatched data.
• Collaborate with technology teams to improve data/systems.
• Ensure timely completion of verifications with high accuracy and within defined SLAs.

Ideal Candidate

• Strong Benefit/ Insurance Verification Specialists profile
• Mandatory (Experience 1) – Must have minimum 6 months of hands-on experience in US healthcare insurance eligibility and benefits verification
• Mandatory (Experience 2) – Strong understanding of insurance types — Commercial, Medicare, Medicare Advantage, Medicaid, Managed Medicaid, HMO/PPO, VA, DoD, etc.
• Mandatory (Experience 3) – Experience in verifying deductibles, co-pay/coinsurance, prior authorization requirements, network status, and J-code/CPT/HCPCS-specific benefits.
• Mandatory (Experience 4) – Ability to accurately document benefit details and maintain data in internal systems (CRM, RCM, or EMR platforms)
• Mandatory (Experience 5) – Ability to accurately document benefit details and maintain data in internal systems (CRM, RCM, or EMR platforms)
• Mandatory (Skills) - Good communication skills (Must have calling experience to US audience for claims)
• Mandatory (Note) - Don't want post insurance verification profiles (Accounts receivables AR etc)
• Preferred (Experience) – Prior experience in specialty pharmacy, oncology, infusion therapy, or behavioral health benefit verification.

Perks, Benefits and Work Culture

• Be part of a team solving critical problems in healthcare automation
• High-ownership role in a startup culture with mentorship and fast learning
• Work closely with product and engineering teams building cutting-edge AI agents
• Contribute to improving access to care for patients across the U.S.

Job Title: Business Development Manager

Experience: 2-5 Year

Location: Chennai/Indore

Required Skills:

● Proven track record in US-based IT service sales (preferably in B2B).

● Excellent communication and interpersonal skills.

● Strong negotiation and closing capabilities.

● Familiarity with CRM tools like HubSpot, Salesforce, or Zoho.

Key Responsibilities:

● Identify, generate, and qualify leads for US-based service sales through various

channels (Upwork, LinkedIn, email campaigns, cold calling, etc.).

● Pitch IT services (Web/App Development, Digital Marketing, etc.) to prospects in

the US market.

● Handle the entire sales cycle – from lead generation to closure, including

negotiation and follow-ups.

Job Summary:

We are looking for an experienced SEO Expert to develop and implement SEO strategies to increase organic traffic and improve search engine rankings for our website. The role involves on-page, off-page, and technical SEO, along with performance analysis and content optimization.

Responsibilities:

• On-Page SEO: Optimize content, meta tags, and internal links for better search engine visibility.
• Off-Page SEO: Build backlinks and enhance external brand presence.
• Technical SEO: Conduct audits, resolve issues, and improve site performance.
• SEO Analysis: Track and report SEO performance using tools like Google Analytics and SEMrush.
• Content Strategy: Work with content teams to ensure SEO-friendly content.
• Stay Updated: Keep up with SEO trends and algorithm changes.

Requirements:

• Proven SEO experience with a focus on increasing organic traffic.
• Proficient in SEO tools (Google Analytics, SEMrush, Ahrefs).
• Strong understanding of search engine algorithms, on-page, off-page, and technical SEO.
• Basic knowledge of HTML/CSS and website optimization.
• Strong analytical, communication, and collaboration skills.

Preferred:

• eCommerce SEO experience.
• SEO certifications (Google Analytics, Google Ads).

• Exceptional writing and communication skills
• Proficient in G-suite (Sheets, Docs, Slides)
• Will be closely working with Engineering Manager.
• Organize, schedule, and prepare for meetings, including gathering documents and attending to the requirement of meetings.
• Ability to understand organizational workflows and processes.
• Transcribe source material, prepare documents, reports, tables, and charts; distribute as appropriate.
• Maintain confidential and sensitive information.
• Attend meetings and take notes of discussions; prepare the initial draft of minutes and summaries.
• Complete various special projects including creating PowerPoint presentations, financial spreadsheets, special reports, and agenda material.
• Other additional and/or alternative duties as assigned from time to time, including supporting other departments or Executives as needed.

• Designing monthly, quarterly and yearly digital media strategy in line with the business objective
• Designing end-to-end social media campaigns and strategizing brand building activities
• Developing monthly reports on emerging social media trends that will be submitted to the management and executive teams
• Monitoring the company’s social media accounts and offer constructive interaction with users
• Creating methods for finding and solving online customer reviews
• Analyzing the long-term needs of the company’s social media strategy and offering quarterly reports to the management and executive teams that outline any necessary changes to the digital marketing plan
• Identifying opportunities for partnerships, in terms of social media and required content
• Managing of various social media platforms and the content for the same
• Planning and executing of all communications and media actions on the social media platform
• Creating and managing promotional collateral for establishing and maintaining product branding
• Managing the budget for advertising and promotional items
• Competitor and customer insights analysis (basis the strategies implemented)
• Analysis of sales forecasts and relevant financials and reporting on product sales (basis the strategies implemented)
• Establishing performance specifications, cost and price parameters, market applications and sales estimates

Desired Candidate Profile

• Bachelor’s Degree in Marketing, Communications or related field
• 3+ years’ experience in social media management
• Exceptional multi-tasking skills
• Ability to explain complex social media data in an understandable way
• Strong problem-solving skills
• Knowledge of Facebook’s advertising platform
• Knowledge of influencer marketing and Instagram content creation
• Demonstrable experience leading and managing SEO/ SEM, marketing database, email, social media and/ or display advertising campaigns
• Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/ B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, Web Trends) and experience in setting up and optimizing Google AdWords campaigns
• Strong analytical skills and data-driven thinking
• Up to date knowledge with the latest trends and best practices in online marketing and measurement
• Prior experience of working in a start-up would be an added advantage

What you need to have: