Cutshort logo
For Employers
SAAS Industry  logo
Marketing Team Lead – B2B SaaS
SAAS Industry
Marketing Team Lead – B2B SaaS

Marketing Team Lead – B2B SaaS at SAAS Industry · Remote only · 5 - 10 years · ₹15L - ₹25L / yr · Remote only · Posted 2 Dec 2025

Peak Hire Solutions's logo

Marketing Team Lead – B2B SaaS

at SAAS Industry

Agency job
5 - 10 yrs
₹15L - ₹25L / yr
Remote only
Skills
B2B Marketing
Marketing
SaaS
Performance management
Branding
Brand Management
Content Marketing
Marketing analytics
Analytical Skills
skill iconData Analytics
Marketing Strategy
Digital Marketing
Global marketing
Social Media Marketing (SMM)
Technology Marketing
Facebook Marketing
Metrics management
Metrics
Time management
Customer Relationship Management (CRM)
PMS
RMS
OTA
PowerBI
Tableau
Market segmentation
skill iconGoogle Analytics

Required Skills: B2B SaaS Marketing Expertise, Leadership & Cross-Functional Collaboration, Performance Marketing & Automation Skills, Branding, Content & Communication Skills, Analytical & Data-Driven Decision Making

 

Criteria:

1. Must have 5–10 years of B2B SaaS marketing experience (non-negotiable).

2. Must have hands-on ownership of strategy + execution (leadership role, not managerial).

3. Must have strong digital marketing expertise (Google Ads, Meta Ads, SEO/SEM, email, social).

4. Must have proven lead generation experience for global and regional B2B SaaS markets.

5. Must be able to manage marketing budgets, ROI, and performance reporting independently.

6. Must have strong performance marketing and analytics skills.

7. Must have excellent English communication and presentation skills.

8. Must understand core SaaS metrics (MRR, ARR, CAC, LTV, etc.).

 

Description: 

Profile Overview

  • The Marketing Head will develop, lead, and execute innovative marketing strategies that accelerate brand visibility, drive qualified global and regional leads, and directly contribute to revenue and market share growth.
  • Reporting, event presentations, marketing roadmap planning, P&L, and ROI reporting are to be managed independently.
  • This role demands strong leadership, cross-functional collaboration, advanced digital expertise, and complete ownership of performance outcomes.
  • Note: This is not a managerial role — it is a leadership position requiring strategic ownership and hands-on execution.
  • B2B SaaS experience is mandatory.

 

Roles & Responsibilities:

  • Develop and execute integrated marketing strategies to enhance brand visibility and generate qualified leads across domestic and international B2B SaaS markets.
  • Lead and mentor a multi-functional marketing team, fostering a performance-driven, creative, and data-oriented culture.
  • Oversee all digital marketing initiatives — including Google Ads, Meta Ads, SEO/AISEO/SEM, email campaigns, and social media marketing — ensuring measurable ROI.
  • Direct branding and messaging across multiple regions, ensuring local adaptability and consistency with global standards.
  • Collaborate closely with Sales, Product, and Customer Success teams to design campaigns that align with business objectives and drive revenue growth.
  • Plan and manage marketing budgets effectively, ensuring optimal allocation and tracking of performance metrics.
  • Lead content creation efforts — including blogs, case studies, newsletters, and product collaterals — in coordination with internal and external stakeholders.
  • Research and identify new market opportunities, trends, and competitors to support data-driven decision-making.
  • Plan and execute product launches, webinars, events, and partnerships that strengthen YCS’s position as a global B2B hospitality SaaS leader.
  • Work with the global marketing team of company to align regional campaigns with the global brand strategy.
  • Prepare detailed performance reports and present actionable insights to the management team monthly, quarterly, and annually.

 

Key Competencies:

  • Marketing Expertise: Proven track record with 5–10 years of experience in digital and strategic marketing within a B2B SaaS environment (mandatory), ideally in hospitality tech.
  • Leadership & Collaboration: Experience leading a small marketing team and working cross-functionally with sales and product teams.
  • Performance Marketing: Proficiency in tools like Google Ads, Meta Ads, HubSpot, Zoho, or similar platforms to drive and optimize campaigns.
  • Content & Branding Skills: Strong storytelling, creative thinking, and understanding of brand positioning across multiple markets.
  • Analytical Skills: Ability to interpret campaign data, measure ROI, and adjust strategies for maximum impact.
  • Communication: Excellent written and verbal communication in English; additional language fluency is a plus.
  • Time Management: Capable of managing multiple projects simultaneously in a fast-paced environment.
  • Ownership: A true leader — not a manager.

 

Requirements:

  • Bachelor’s or master’s degree in marketing, Business Administration, or a related field.
  • Minimum 5–10 years of experience in digital marketing or brand management, with B2B SaaS experience being mandatory.
  • Proven success in lead generation, campaign management, and marketing analytics.
  • Strong understanding of B2B marketing dynamics and SaaS business models.
  • Excellent presentation, negotiation, and interpersonal skills.
  • Self-motivated, detail-oriented, and adaptable to changing priorities.
  • Proficiency with CRM and marketing automation tools.
  • Background in marketing hospitality SaaS products (PMS, RMS, OTA, Channel Managers, Distribution) preferred. Familiarity with advanced analytics tools (Power BI, Tableau, Segment, etc.).
  • Experience tracking and managing key SaaS metrics — MRR, ARR, CAC, LTV, RAOS, ARPA, etc.
Read more
Users love Cutshort
Read about what our users have to say about finding their next opportunity on Cutshort.
Shubham Vishwakarma's profile image

Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
Companies hiring on Cutshort
companies logos

Similar jobs (10)

Daemon Ventures
Tara Whitfield
Posted by Tara Whitfield
Remote only
6 - 10 yrs
₹45L - ₹55L / yr (ESOP available)
Digital Marketing
Search Engine Optimization (SEO)
skill iconGoogle Analytics
Email Marketing

Help new products find their first customers in the US, and teach our systems how you do it.


Daemon Ventures is a US technology company that builds and runs internet businesses with a very small team and heavy use of AI. We are looking for a growth lead who has personally taken products from zero to their first paying customers in the US market.


What you'll do

- Review how each new business goes to market: the plan, the actual ads, landing pages, emails and sign-up flow, and the numbers that come back. Say clearly what to change, and why.

- Diagnose. When a number is bad, work out whether the problem is the audience, the offer, the page or the channel, and what to try next.

- Turn what works into repeatable playbooks, so every future launch starts from what the last one learned.

- Bring in specialists (search, outbound, paid social, communities, marketplaces) when a problem needs deep craft, and judge their work.


Who you are

- Senior and hands-on. 6–10 years in growth or marketing, at least 3 of them personally acquiring US customers for a software product, an app or an online business. You ran the channels yourself, not only through agencies or a team.

- Taken a product from near zero to real US traction, with numbers you can show.

- A diagnostician. You can read a funnel and find the leak, and you think in experiments. You read results honestly, including when the answer is "this channel doesn't work for this product."

- A clear writer. You explain your reasoning so that others can act on it.

- Energized by working alongside AI. Most execution here is automated; your judgment is what makes it better.


Details

- Full-time and remote within India, engaged as an independent contractor.

- ₹45–55 LPA based on experience, plus equity.

- Process:

1. A short application with a 20-minute exercise.

2. A conversation.

3. A paid one-to-two-week project on a real business.


To apply: https://docs.google.com/forms/d/e/1FAIpQLSdB-KJIUnkbNbXWCdqJmTEFGbHglT5_2wqIcsVPN_QKaQTG1A/viewform


The application includes the exercise. Please don't send a CV alone.

Read more
Antier Solutions Pvt. Ltd (Antech)
Alisha Bathla
Posted by Alisha Bathla
Mohali, Chandigarh
8 - 12 yrs
₹20L - ₹30L / yr
Marketing

About the Role


Antier Solutions is looking for a mature, highly capable, and comprehensive Marketing Manager to lead our global marketing department.


In this role, you will act as the anchor and orchestrator for our entire marketing ecosystem. You will be directly responsible for managing, mentoring, and scaling a diverse in-house team of Content Writers, Social Media Marketers (SMM), Performance Marketers (PPC), Community Managers, and SEO Specialists.


We need a leader who can take broad business goals from the leadership team and translate them into actionable, high-yielding marketing campaigns. The ideal candidate must possess the unique ability to manage both creative minds (Writers/Designers) and data-driven analytical profiles (PPC/SEO), aligning them to drive predictable inbound leads.


Prior experience in high-performance IT services or B2B tech companies is highly preferred.


Key Responsibilities


1. Team Leadership, Workflows & Resource Management


Cross-Functional Alignment: Oversee the daily operations of all marketing sub-departments (Content, SMM, PPC, SEO, and Community). Break down departmental silos to ensure smooth, agile collaboration.


Process Standardization: Design and enforce structured workflows using internal project management tools. Establish clear KPIs, content delivery calendars, and campaign turnaround timelines (SLAs).


Resource Optimization: Manage internal team bandwidth effectively. Balance the workload of writers and designers to ensure high-quality output without execution bottlenecks.


2. End-to-End Inbound Strategy & Lead Generation


Campaign Architecture: Design, execute, and monitor comprehensive multi-channel inbound marketing strategies tailored for global enterprise clients (B2B).


Funnel Optimization: Take ownership of the marketing automation tech stack to build lead-scoring models, behavioral email nurturing, and landing page optimization.


Paid & Organic Balance: Supervise paid acquisition strategies (Google Ads, LinkedIn Ads, Meta Ads) managed by the PPC team, ensuring they complement the long-term organic growth driven by the SEO and Content teams.


3. Core Marketing Operations (Budgeting & Analysis)


Budget ROI Allocation: Plan, allocate, and manage the monthly and quarterly marketing budget across paid ads, software tools, and external resources, ensuring minimum leakage and maximum ROI.


Competitor & Market Intelligence: Conduct ongoing competitor mapping and trend analysis in the tech service sector to keep Antier's positioning ahead of the market.


Vendor & Agency Management: Evaluate and manage relationships with external vendors, freelance creators, or PR agencies when scaling requires outsourcing.


4. Brand Governance & Community Advocacy


Unified Brand Voice: Act as the ultimate gatekeeper for Antier's global brand identity. Ensure that everything-from a 2-line tweet by SMM to a 2000-word whitepaper by the content team-maintains absolute professional consistency.


Community Engagement: Guide the Community Managers to design retention and engagement strategies that turn users/followers into active brand advocates.


5. Analytics & Leadership Reporting


Data Consolidation: Build and maintain unified tracking dashboards (using GA4, CRM data, and platform metrics) to get a clear picture of marketing performance.


Executive Reviews: Present deeply analytical weekly and monthly reports to the Management, focusing on metrics like Customer Acquisition Cost (CAC), pipeline velocity, and conversion rates.


Tech Innovation & AI Automation


While this is a core team-leadership and strategic role, the candidate must have a sharp eye for modern tech depth. The ideal candidate should have hands-on experience or deep workflow knowledge of AI automation via AI Agents to eliminate and automate repetitive tasks across marketing functions. This includes leveraging technology to optimize the writing team's research speed, scaling creative asset variations for SMM/PPC, running automated report compilation, and setting up automated conversational bots to triage inbound traffic within our community channels effectively.


Required Profile & Core Competencies


Experience Matrix: 8-12 years in B2B/IT Services or SaaS marketing, showing a clear career progression from an execution specialist to a Manager.


Domain Fluency: Must be able to speak the language of all sub-departments fluently. You should be able to critique ad copies with writers, discuss CPA/Quality Scores with PPC, analyze Core Web Vitals with SEO, and review engagement strategies with Community Managers.


Problem-Solving & Crisis Management: Ability to handle sudden dips in traffic/leads or manage PR/social media crises with calm, structured communication.


Tools Knowledge: Advanced proficiency with CRM & Automation hubs (HubSpot/Marketo), Analytics (GA4/Google Search Console), and collaboration tools.


Soft Skills: High emotional intelligence (EQ), leadership capability to manage diverse creative/technical teams, and exceptional written and verbal English communication.

Read more
Surpluss
Pune
1 - 4 yrs
₹5L - ₹7L / yr
B2B Marketing
Lead Generation
Digital Marketing
Search Engine Optimization (SEO)
Email Marketing
+5 more

We are looking for a B2B Growth & Digital Marketing Executive to help build Surpluss into a global B2B brand and marketplace.

This is a hands-on growth role, not a traditional social media marketing position. You will be responsible for generating qualified B2B leads, building acquisition channels, running digital campaigns, developing content, improving SEO and inbound traffic, and working closely with Sales and Procurement to convert marketing activity into business opportunities.


What you'll own

  • B2B lead generation and demand generation
  • LinkedIn growth and lead generation
  • Google, Meta and LinkedIn advertising
  • SEO and inbound acquisition
  • Email marketing and lead nurturing
  • Content and thought leadership
  • Landing pages and conversion optimisation
  • CRM and marketing automation
  • Campaign analytics and reporting
  • Global market and competitor research
  • AI-powered marketing and automation


Who we're looking for

We are looking for someone who is commercially minded, analytical and hands-on.

You should be comfortable taking a campaign from idea → execution → lead generation → measurement → optimisation.

Candidates with experience in B2B SaaS, marketplaces, technology, industrial, supply-chain, logistics, procurement or other B2B businesses will be preferred.

Experience generating qualified leads, rather than simply increasing social-media engagement or followers, is highly valued.

Read more
Craft My Plate
at Craft My Plate
2 candid answers
4 recruiters
Yashwanth Kalimi
Posted by Yashwanth Kalimi
Hyderabad
5 - 12 yrs
₹15L - ₹40L / yr (ESOP available)
Revenue growth
Growth Hacking
Digital Marketing
Social Media Marketing (SMM)
Performance attribution
+3 more

CraftMyPlate is a Hyderabad-based platform for micro-events: house parties, birthdays, office celebrations, and small gatherings. One thing hasn't changed since day one. Every order comes from someone making a specific, personal decision: this occasion, this many people, this budget, this date. We win by understanding that decision better than anyone else does.


We are now investing in the systems (data, growth, and eventually AI-driven automation) that let us make that same quality of decision at scale, without needing to grow headcount just to keep up. That investment is partly backed by funding we recently brought in, but the funding is not the story. It simply means we can now hire someone senior enough to own this problem properly, instead of solving it in pieces.


If you join now, you are not joining a company that has already figured everything out and just needs someone to run the machine. You are joining at the point where the machine is still being designed. What you build in the next year will still be the foundation two years from now.


About the Role

We are hiring a Growth Lead to own two things at once: how many people know about us, and how much revenue that awareness turns into. Not one or the other. Both, as a single connected number.

Here is what makes this role different from most growth roles you have seen: the infrastructure is already built. Tracking, attribution, and engagement systems are already in place and working. Our content and performance teams already execute well within the current playbook. You are not being hired to set any of that up. You are being hired to direct it and extract return from it.


That means your job is judgment, not motion. You decide which channels get more budget and which get cut. You decide what message goes to which segment. You decide what "working" means, and you prove it with numbers, not activity. The team executes. You are accountable for the return.


We need someone who has done this before, at a company where marketing spend had to answer to revenue, not just to reach. Someone who can point to a previous role and say plainly: this is what we spent, this is what we made back, and this is what I specifically changed to move that number.


What "Good" Looks Like (Market Standard)

This is not a vague "be strategic" ask. In most growth-stage consumer companies, a Growth Lead's performance is judged against a small set of hard numbers. We expect the same here:

  • Return on ad spend (ROAS) or marketing efficiency ratio (MER) improving quarter over quarter across paid channels, not just held flat
  • CAC to LTV ratio healthy enough to support scaling spend, not just acquiring volume (a commonly cited industry bar is a ratio meaningfully above 1:3, CAC to LTV)
  • CAC payback period short enough that growth doesn't starve cash flow
  • Blended revenue attributable to marketing-led channels, tracked and defended, not assumed
  • A steady pace of new channel or approach tests per quarter, with a clear kill or scale decision made on each one, not experiments left to run forever without a verdict

If these terms are unfamiliar to you or you have never been held to them, this is probably not the right role yet. If you already think in these terms by habit, this role gives you the platform to prove it at a larger scale.

What You'll Own

  • Awareness and reach across channels: Grow how many of the right people know about us, across paid, organic, and content channels, without confusing reach for revenue
  • Revenue and ROI: Own the return on every rupee spent across channels. You inherit working tracking systems (CleverTap, AppsFlyer, Mixpanel); your job is to use them to make better spend decisions, not to build or maintain them
  • Segmentation strategy: Build and keep refining how we segment customers by occasion type, guest count, budget band, and lead time to event. Turn that into distinct messaging and targeting for each segment, not one-size-fits-all campaigns
  • Growth and channel scaling: Identify, test, and scale marketing channels and approaches beyond what we currently run, with a clear view of what each one returns
  • Team direction: Directly lead our content and performance marketing team. You set the direction and the bar. They execute against it. You are not doing their job for them, and you are not letting them run without direction either
  • Reporting: Give the founders and CMO clear, ROI-level visibility. What is working, what isn't, what you are cutting, and what you are doubling down on, and why


Required Skills & Background

  • A proven, quantifiable track record of improving marketing ROI at a previous company, across more than one channel, not just optimizing a single ad account. Able to state clearly what the return was before, what it became, and what they specifically did to move it.
  • 5 to 8 years in marketing, with real time spent owning revenue and channel-level ROI, not just campaign execution
  • Experience running and defending a multi-channel budget: knowing when to shift spend between awareness and performance channels based on what the numbers say
  • Strong quantitative fluency. Comfortable reading cohort, retention, and attribution data (from tools like CleverTap, AppsFlyer, and Mixpanel) and turning it into a spend or strategy decision, without needing to build the pipelines themselves
  • Demonstrated experience building segmentation-led marketing strategy. Able to show, concretely, how they tailored messaging to distinct customer segments in a past role
  • Experience managing a team (content and/or performance). This role leads people, not just plans
  • Tier-1 educational background (top B-school, or a top engineering institute with demonstrated growth ownership). Exceptions made for candidates with a clearly exceptional track record
  • Consumer internet, D2C, e-commerce, or marketplace background strongly preferred. Extra credit for a business with real customer-segment diversity, not a single-SKU product


Good to Have

  • Experience marketing a business where the customer's decision changes a lot by occasion, timing, or budget (events, travel, gifting, weddings)
  • Experience balancing brand/awareness spend against direct-response spend, and defending that split with numbers
  • Prior experience at an early-stage startup where they built the growth function rather than inheriting one
  • Hands-on comfort reviewing ad creative and content briefs, even if they are not writing them personally


What We Offer

  • Direct ownership of the marketing function, reporting to the founders and CMO
  • Working infrastructure from day one: tracking, attribution, and engagement systems are already built, so you spend your time on strategy and ROI, not setup
  • Competitive pay, with ESOP and ownership options so your upside grows with the company's
  • A team that already executes well. Your job is to point it in the right direction, not build it from zero
  • Real accountability: revenue and ROI, not vanity metrics
  • Fast growth and more scope as the company scales
Read more
StarApps
at StarApps
2 candid answers
4 products
Shivani Kawade
Posted by Shivani Kawade
Pune
1 - 4 yrs
₹6L - ₹12L / yr
Marketing
B2B Marketing
SaaS
Social Media Marketing (SMM)
Artificial Intelligence (AI)
+1 more

About AppMaker (by StarApps)


We don’t just build apps; we build massive revenue channels for the world's most exciting brands.

AppMaker is a top-tier, zero-code mobile app builder for Shopify merchants. We empower brands to create stunning, high-performance native iOS and Android apps that drive real growth. We are the trusted engine behind the mobile commerce success of industry leaders and iconic global and Indian brands, including Levi’s, Jockey, XYXX, Rare Rabbit, Supertails, Kalki, and many more.


The Opportunity

The mobile app market is growing at an unprecedented pace, and with $1M ARR, AppMaker is positioned extremely well as a proven leader in this category. We are now looking for a creative, data-obsessed, and AI-native marketer to help us scale our demand generation, expand our global footprint, and elevate our brand presence to the next level.

If you love the intersection of SaaS, e-commerce, and cutting-edge tech, this is your playground.


What You’ll Drive


A. Business Growth & Global Expansion

  • Drive International Demand: Execute targeted campaigns to systematically increase demos and pipeline velocity in the North American market.
  • Foundation SEO & Ads: Take ownership of our digital foundation by focusing heavily on high-intent SEO and paid ad strategies to drive consistent inbound growth.
  • Multi-Channel Execution: Design and optimize high-converting campaigns across email, LinkedIn, YouTube, Instagram, and newsletters.


B. Brand & Community Curation

  • Curate Events for B2C Brands: Design, organize, and execute high-impact experiential events tailored for leading B2C and D2C brands.
  • Curate Podcasts: Host and curate insightful podcast properties that bring together industry leaders, innovators, and thinkers.
  • Curate Social Media Strategy: Build and execute a comprehensive, high-engagement social media strategy to position Appmaker as a thought leader.


Who You Are

  • Experienced in the Space: You have 1–4 years of marketing experience, ideally in SaaS.
  • AI-Native: You actively use AI tools to multiply your output and optimize your marketing workflows.
  • An Experimenter at Heart: You aren't afraid to test new channels, scale what works, and pivot fast based on data.


Bonus Points If You Have:

  • Deep knowledge or prior experience within the Shopify ecosystem.
  • Experience building highly automated AI outbound workflows.



Why Join Us?

At AppMaker, you will be at the forefront of the mobile commerce revolution, working from our Pune office with a fast-moving, innovative team. You’ll get the creative freedom to test bold ideas, the resources to capture the global market, and the opportunity to grow your career alongside a rapidly scaling global SaaS product.


Ready to build the future of mobile commerce? Apply now.

Read more
Baxture Technologies
at Baxture Technologies
1 candid answer
Nikita Kandhare
Posted by Nikita Kandhare
Pune
3 - 8 yrs
₹2L - ₹10L / yr
Social Media Marketing (SMM)
Lead Generation
LinkedIn
Outreach
Email Marketing
+2 more

Role Overview (Digital Marketing Manager (3–5 Years Experience)

We are looking for a hands-on marketing professional who can own end-to-end digital marketing - from building visibility to generating qualified leads.

This role is a mix of organic growth + paid campaigns + outbound outreach.

Key Responsibilities


1. Organic Growth (SEO + Content)

  • Manage and improve website SEO (on-page + off-page)
  • Plan and publish content (blogs, landing pages, case studies)
  • Improve search rankings and organic traffic

2. Social Media Management

  • Manage LinkedIn and other relevant platforms
  • Create and schedule posts consistently
  • Build brand presence and engagement

3. Outreach & Lead Generation

  • Run outbound campaigns via LinkedIn and email
  • Identify target prospects and generate leads
  • Build and manage outreach pipelines

4. Email Marketing

  • Create and execute email campaigns
  • Handle newsletters, cold email sequences, and follow-ups
  • Track performance and optimize campaigns

5. Paid Marketing (Ads)

  • Run and manage ads on Google, LinkedIn, and Meta
  • Optimize campaigns for lead generation and ROI
  • Test creatives, audiences, and messaging

6. Analytics & Optimization

  • Track performance across channels
  • Improve conversion rates and campaign effectiveness
  • Share simple, actionable reports



What We’re Looking For

  • 3–5 years of experience in digital marketing (preferably IT/services)
  • Strong understanding of SEO, social media, and lead generation
  • Experience with LinkedIn outreach, email tools, and ad platforms
  • Ability to execute independently (hands-on role)
  • Data-driven mindset with focus on results

Nice to Have

  • Experience in B2B or SaaS marketing
  • Familiarity with tools like HubSpot, Apollo, Google Analytics, etc.


Read more
Uniabroad
UNIABROAD Accounts
Posted by UNIABROAD Accounts
Remote only
2 - 20 yrs
₹10L - ₹40L / yr
Marketing

Develop and execute marketing strategies aligned with business objectives.

Plan and manage digital marketing campaigns across multiple channels.

Manage SEO, SEM, social media, email marketing, and content marketing activities.

Develop strategies to increase website traffic, leads, and conversions.

Manage social media presence across LinkedIn, Instagram, Facebook, and other relevant platforms.

Coordinate the creation of marketing content, advertisements, landing pages, and promotional materials.

Conduct market and competitor research to identify trends and opportunities.

Plan and execute lead-generation campaigns.

Monitor campaign performance and optimize marketing activities based on data.

Track key metrics including website traffic, leads, conversion rates, engagement, CAC, and ROI.

Collaborate with sales, product, design, and other teams.

Manage marketing budgets and ensure effective allocation of resources.

Build and maintain brand consistency across marketing channels.

Prepare regular marketing performance reports for management.

Read more
Starbond
Starbond Adhesives
Posted by Starbond Adhesives
Remote only
5 - 5 yrs
$32.6K - $35K / yr
Customer Acquisition
DTC
Customer Retention
Marketing Strategy
Digital Marketing
+4 more

About Starbond


Starbond is a growing direct-to-consumer brand focused on delivering high-quality products and an excellent customer experience. We are looking for a hands-on Marketing Manager who can turn data, customer insights, and strong execution into profitable growth.


About the Role

The Marketing Manager will own Starbond’s direct-to-consumer growth engine across paid acquisition, retention, lifecycle marketing, content, SEO, answer engine optimization (AEO), social media, conversion optimization, and agency performance. This role requires a strong command of unit economics—including customer lifetime value (LTV), customer acquisition cost (CAC), CAC payback period, gross margin, and contribution margin—and the ability to convert these metrics into sound growth decisions.

You will directly manage marketing agencies across Meta, Google, email, and AEO while leading the internal Marketing team, setting clear performance standards, and giving the CEO timely visibility into results, risks, and recommended actions.


Key Responsibilities


DTC Growth and Customer Acquisition

  • Develop and lead the DTC acquisition strategy across Meta Ads, Google Ads, Shopify, email, SEO, social media, Amazon alignment, and other relevant channels.
  • Manage marketing for profitable growth—not revenue or ROAS alone—by incorporating product margin, contribution margin, retention, and customer quality into decisions.
  • Establish acceptable CAC thresholds by product, customer segment, campaign, and channel, and recommend when to scale, restructure, reduce, or discontinue investment.
  • Align advertising, creative, landing pages, offers, product positioning, inventory availability, and operational readiness.

LTV, Retention, and Lifecycle Marketing

  • Maintain a clear and consistent LTV methodology using customer revenue, purchase frequency, retention, gross margin or contribution margin, and cohort data.
  • Analyze LTV and retention by acquisition source, product, cohort, and customer segment, and use the findings to improve channel and offer decisions.
  • Lead strategies that improve repeat purchase rate, purchase frequency, average order value, cross-sell, replenishment, retention, and win-back performance.
  • Oversee email and lifecycle marketing quality, segmentation, deliverability, revenue contribution, and customer communication accuracy.

Paid Advertising and Conversion

  • Oversee paid media strategy, budget pacing, campaign structure, audience strategy, creative testing, attribution, and landing-page performance.
  • Establish clear testing, scaling, optimization, and stop-loss rules, and require decisions to be supported by sufficient data and financial context.
  • Review performance at the channel, campaign, audience, creative, product, and cohort levels.
  • Partner with the Web Developer on Shopify priorities, site performance, conversion rate optimization, tracking, and quality assurance.

Agency and Vendor Management

  • Directly manage marketing agencies across Meta, Google, email, and AEO, including scopes of work, deliverables, timelines, communication standards, SLAs, KPIs, reporting, ownership, and escalation procedures.
  • Use agency scorecards and recurring performance reviews to track KPI attainment, SLA compliance, output quality, timeliness, efficiency, and business results.
  • Require root-cause analysis and time-bound corrective action plans for missed targets, SLA breaches, quality issues, reporting gaps, or inefficient spend.
  • Independently validate agency recommendations and recommend contract expansion, renegotiation, reduction, replacement, or termination when appropriate.
  • Ensure Starbond retains access to and ownership of advertising accounts, data, dashboards, creative files, documentation, and intellectual property.

Content, Creative, and Brand

  • Maintain an active content and creative pipeline supported by clear briefs, owners, deadlines, QA standards, and success metrics.
  • Ensure reliable content-production support is available when external resources are required.
  • Create a structured process for testing creative concepts, hooks, formats, messages, offers, and calls to action.
  • Protect product positioning and perceived value by avoiding excessive reliance on discounting and ensuring marketing claims are accurate and supportable.
  • Ensure approved assets are properly named, organized, and stored in company-owned systems.

Team Leadership, Process, and Reporting

  • Lead the internal Marketing team by setting clear responsibilities, deadlines, quality standards, KPIs, communication expectations, and individual performance targets.
  • Conduct regular coaching, one-on-ones, performance reviews, and accountability conversations; identify skill gaps and coordinate development or corrective action with HR.
  • Make timely recommendations regarding training, role clarity, workload changes, reassignment, or other performance actions when standards are not met.
  • Create and maintain marketing processes, approval flows, reporting definitions, campaign documentation, and quality-control systems.
  • Maintain a weekly marketing scorecard that distinguishes leading and lagging indicators and explains what changed, why it changed, and what action is required.
  • Proactively escalate material risks and present concise, financially grounded recommendations to the CEO.

What Success Looks Like

  • Marketing data, forecasts, campaign reports, creative briefs, and recommendations are accurate, validated, and financially grounded.
  • Campaigns, agency deliverables, reports, corrective actions, and launches are completed on time, with blockers escalated early.CAC, LTV, LTV:CAC, MER, ROAS, contribution margin, retention, and cohort performance are consistently defined and used to guide decisions.
  • Marketing investment produces profitable customer growth, stronger retention, faster learning, higher-quality execution, and stronger brand protection.
  • The Marketing team and external agencies operate with clear ownership, measurable standards, and consistent accountability.


What We’re Looking For

  • Proven experience leading DTC or e-commerce marketing across paid acquisition, retention, lifecycle marketing, content, and conversion optimization.
  • Strong working knowledge of CAC, LTV, LTV:CAC, MER, ROAS, contribution margin, retention, cohort analysis, and marketing attribution.
  • Experience managing Meta Ads, Google Ads, email marketing, SEO, AEO, Shopify, and agency partners.
  • Demonstrated ability to manage budgets and make channel decisions based on profitability and customer quality.
  • Experience leading and developing marketing team members, setting KPIs, and managing performance.
  • Strong analytical judgment with the ability to challenge assumptions, validate agency recommendations, and translate data into clear actions.
  • Excellent written and verbal communication, with a proactive and concise reporting style.
  • Highly organized, accountable, and comfortable working in a remote, fast-moving environment.


Read more
Hiraya Digital
at Hiraya Digital
2 candid answers
Human Resources
Posted by Human Resources
Remote only
1 - 5 yrs
₹1L - ₹6L / yr
Social media management
Graphic Designing
Adobe Creative Suite
Content Strategy
PPC
+4 more

We seek a highly motivated Marketing Manager to join our dynamic team at Hiraya Digital. The ideal candidate will have a strong background in design and marketing, with the ability to create and manage engaging social media content. They should possess excellent communication skills, be fluent in English, and be available during US time zones.


Responsibilities:

● Develop and execute a comprehensive marketing strategy aligned with client needs and goals.

● Lead the marketing team in creating innovative campaigns to engage clients' target audiences.

● Closely involved in cross-checking, approving, and overseeing social media postings.

● Oversee the creation of high-quality content such as social media graphics, content calendars, emailers, and websites.

● Collaborate with cross-functional teams to address clients' challenges in real time.

● Work closely with graphic designers and video editors to produce compelling visual content.

● Implement digital marketing strategies to enhance brand visibility and drive website traffic

.● Stay updated and Manage paid advertising campaigns, including Google Ads, Facebook Ads, and other platforms.

● Analyze campaign performance metrics and recommend optimizations.

● Stayupdated with digital marketing trends and best practices.

● Provide strategic solutions and act as a thought leader within the team.

● Effectively communicate ideas and strategies to clients.

● Thrive in a fast-paced work environment. Requirements

: ● Minimum3years of working experience as a Marketing Manager.

● Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.

● Proven experience in project management.

● Proven experience in digital marketing or marketing coordination roles, with a solid understanding of social media platforms.

● Excellent written and verbal communication skills, with the ability to craft engaging content.

● Strong organizational and time-management skills, capable of handling multiple tasks and deadlines.

● Ability to work independently and collaboratively in a fast-paced, remote work environment.

● Availability to collaborate during US time zones as needed. Expertise in Software:

● Expertise in Meta suite (Instagram, Facebook, Whatsapp).

● Expertise in Design tools such as Photoshop and Illustrator.

Read more
Gurugram
2 - 5 yrs
₹4.5L - ₹9.6L / yr
Marketing
offline marketing
Digital Marketing
Brand Management
brand awareness
+3 more

About the Role

We are looking for a creative and result-oriented Marketing Manager to lead brand-building initiatives and execute marketing campaigns that drive customer engagement and business growth. This role is ideal for someone who enjoys working across both offline and digital marketing while collaborating with cross-functional teams.


Key Responsibilities

  • Develop and strengthen the brand across retail and digital channels.
  • Plan and execute marketing campaigns to increase brand awareness and customer engagement.
  • Create cost-effective marketing initiatives that deliver measurable results.
  • Drive marketing activities that contribute to retail sales growth.
  • Manage the brand's social media and digital presence, including content planning and campaign execution.
  • Track campaign performance, analyze ROI, and optimize marketing efforts.
  • Coordinate with sales, retail, and design teams to ensure successful campaign execution.
  • Monitor market trends, competitor activities, and customer preferences to identify new opportunities.


Required Skills & Experience

  • 2–5 years of experience in Marketing, Brand Management, or a related field.
  • Experience in retail, fashion, or consumer brands is preferred.
  • Strong understanding of digital marketing and social media platforms.
  • Ability to plan and execute campaigns within budget.
  • Analytical mindset with experience measuring campaign performance.
  • Excellent communication, coordination, and project management skills.
  • Self-motivated, creative, and proactive approach to problem-solving.


Qualifications

  • Graduate or Postgraduate in Marketing, Business Administration, Mass Communication, or a related field.


What We're Looking For

  • A creative thinker with fresh ideas.
  • Someone who can balance brand-building with business objectives.
  • A collaborative professional who enjoys working in a fast-paced environment.


Experience: 2–5 Years

Schedule: Monday to Friday (5 Days Working)

Employment Type: Full-time

Read more
Why apply to jobs via Cutshort
people_solving_puzzle
Personalized job matches
Stop wasting time. Get matched with jobs that meet your skills, aspirations and preferences.
people_verifying_people
Verified hiring teams
See actual hiring teams, find common social connections or connect with them directly.
ai_chip
Move faster with AI
We use AI to get you faster responses, recommendations and unmatched user experience.
Did not find a job you were looking for?
icon
Search for relevant jobs from 10000+ companies such as Google, Amazon & Uber actively hiring on Cutshort.
companies logo
companies logo
companies logo
companies logo
companies logo
Get to hear about interesting companies hiring right now
Company logo
Company logo
Company logo
Company logo
Company logo
Linkedin iconFollow Cutshort
Users love Cutshort
Read about what our users have to say about finding their next opportunity on Cutshort.
Shubham Vishwakarma's profile image

Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
Companies hiring on Cutshort
companies logos