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GoFloaters
GoFloaters cover picture
Founded :
2018
Type :
Products & Services
Size :
0-20
Stage :
Raised funding

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Jobs at GoFloaters

GoFloaters
at GoFloaters
Sundar Shyam
Posted by Sundar Shyam
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The recruiter has not been active on this job recently. You may apply but please expect a delayed response.

Chennai
1 - 4 yrs
₹4L - ₹8L / yr
Google Adsense
Facebook Marketing
Social Media Marketing (SMM)
Search Engine Optimization (SEO)
GEO
+1 more

As Head of Marketing, you will own the overall marketing strategy and execution for GoFloaters across India (and future markets). This is a player-coach role: you will both design strategy and personally roll up your sleeves to run campaigns, experiment with new channels, and build systems that can scale.

You will be responsible for driving:

  • Demand generation and pipeline for sales
  • Brand awareness and category leadership in flexible workspaces
  • Growth across self-serve and assisted channels (web, WhatsApp, partnerships, etc.)

Key Responsibilities

Strategy & Leadership

  • Own the marketing charter: Define and execute the marketing roadmap aligned with business and revenue goals.
  • Build and lead a lean, high-output team across content, performance, design, and partnerships (in-house + freelancers/agencies).
  • Build GoFloaters as a thought leader in flexible work, office leasing, and workspace advisory.

AI-First, Experiment-Driven Growth

  • Design and run continuous experiments across channels (SEO, paid, social, email, WhatsApp, product-led growth, referrals).
  • Use AI tools extensively to research markets, generate content, ideate creatives, and analyze performance.
  • Build and maintain experimentation frameworks: hypotheses, test design, measurement, learning documentation, and iteration.

Hands-on Campaign Execution

  • Personally create and launch campaigns across channels:
  • Performance: Google Ads, Meta, LinkedIn, retargeting.
  • Organic: SEO, blog, landing pages, community, LinkedIn.
  • Lifecycle: email/WhatsApp nurture, onboarding flows, reactivation.
  • Work closely with sales and operations to align campaigns with real customer needs and on-the-ground feedback.
  • Own messaging, positioning, and storytelling for key GTM motions (new cities, new products, new segments like SMBs, startups, enterprises).

Brand & Content

  • Own GoFloaters’ narrative: why we exist, who we serve, and how we are different.
  • Build a content engine: articles, case studies, comparison guides, videos, carousels, webinars, and playbooks for founders and office decision-makers.
  • Use AI copilots to rapidly generate, repurpose, and localize content while maintaining a strong brand voice.

Data, Tooling & Operations

  • Set up and manage the marketing stack (analytics, CRM, automation, attribution, experiment tracking).
  • Define and report on key metrics: CAC, LTV, lead quality, conversion rates by channel, funnel performance, and campaign ROI.
  • Implement AI-driven workflows for lead scoring, segmentation, personalization, and campaign automation.


Read more
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