Performance Marketing Specialist (Google & Meta Ads)

Job Title : Java Backend Developer

Experience : 3 – 8 Years

Location : Pune (Onsite) (Pune candidates Only)

Notice Period : Immediate to 15 Days (or serving NP whose LWD is near)

About the Role :

We are seeking an experienced Java Backend Developer with strong hands-on skills in backend microservices development, API design, cloud platforms, observability, and CI/CD.

The ideal candidate will contribute to building scalable, secure, and reliable applications while working closely with cross-functional teams.

Mandatory Skills : Java 8 / Java 17, Spring Boot 3.x, REST APIs, Hibernate / JPA, MySQL, MongoDB, Prometheus / Grafana / Spring Actuators, AWS, Docker, Jenkins / GitHub Actions, GitHub, Windows 7 / Linux.

Key Responsibilities :

• Design, develop, and maintain backend microservices and REST APIs
• Implement data persistence using relational and NoSQL databases
• Ensure performance, scalability, and security of backend systems
• Integrate observability and monitoring tools for production environments
• Work within CI/CD pipelines and containerized deployments
• Collaborate with DevOps, QA, and product teams for feature delivery
• Troubleshoot, optimize, and improve existing modules and services

Mandatory Skills :

• Languages & Frameworks : Java 8, Java 17, Spring Boot 3.x, REST APIs, Hibernate, JPA
• Databases : MySQL, MongoDB
• Observability : Prometheus, Grafana, Spring Actuators
• Cloud Technologies : AWS
• Containerization Tools : Docker
• CI/CD Tools : Jenkins, GitHub Actions
• Version Control : GitHub
• Operating Systems : Windows 7, Linux

Nice to Have :

• Strong analytical and debugging abilities
• Experience working in Agile/Scrum environments
• Good communication and collaborative skills

Job Summary

 To lead, develop, and implement strategic branding initiatives to position the organization as the preferred choice for IIT JEE/NEET/Foundation coaching. The Branding Head will drive all aspects of brand development, student connect campaigns, and enrollment-focused communication to improve brand recall, trust, and student acquisition

Essential Job Responsibilities:

1. Brand Strategy & Development

• Define and evolve the brand vision, mission, values, and tone for all verticals: IIT-JEE, NEET, Foundation (6th–10th).
• Establish a consistent brand identity across online and offline platforms.
• Position the brand as a student-focused, result-oriented, and trustworthy coaching institute.

2. Student-Centric Branding Campaigns

• Design innovative campaigns that resonate with students and parents across age groups (8th–10th Std.).
• Leverage motivational storytelling, academic success journeys, and relatable role models.
• Initiate emotional branding that connects with aspirational goals of students and parental trust.

3. School & Foundation Branding Initiatives

• Create and execute specific campaigns targeting middle school (Class 8–10) students.
• Build early engagement through:
• Science and Math quizzes
• Aptitude contests
• Scholarship tests
• Career guidance workshops (with branding recall)
• Collaborate with schools to conduct co-branded events and seminars.

4. Digital & Social Media Branding

• Develop and oversee digital content strategies (videos, reels, shorts, student testimonials).
• Optimize brand presence across Instagram, YouTube, Facebook, LinkedIn, and education portals.
• Run targeted digital campaigns for enrollment and lead generation.
• Monitor online sentiment, reviews, and competitor analysis to fine-tune campaigns.

5. Offline Branding & Visibility

• Plan and execute Out of Home OOH (hoardings, bus shelters, railway stations), flyers, brochures, newspaper ads aligned with enrollment season.
• Design institute branding elements – reception visuals, student success walls, classrooms, etc.
• Organize branded student events like felicitation ceremonies, toppers' meet, exam strategy sessions.

6. Enrollment-Driven Campaigns

• Design admission season campaigns highlighting USPs, results, scholarships, early bird offers.
• Collaborate with the admission team to understand lead quality and campaign impact.
• Drive brand support for franchisee centers for localized enrollment campaigns.

7. Internal Branding & Culture Building

• Ensure faculty, counselors, and staff represent brand values in communication.
• Develop internal brand guides, training, and behavior manuals.

8. Partnerships & PR

• Build partnerships with schools, education influencers, media agencies, and test preparation platforms.
• Create press releases, media coverage, and influencer tie-ups for building credibility.

Key Performance Indicators

• Growth in brand awareness and unaided brand recall.
• Increase in student enrollment inquiries and conversions from branding campaigns.
• Engagement rates on social media and digital platforms.
• Number of schools and partner institutions engaged.
• Cost per lead (CPL) and return on ad spend metrics.
• Visibility metrics (e.g., OOH impressions, campaign reach).
• Brand health metrics (NPS, student/parent trust perception surveys).

Job Title: Salesforce ServiceMax Administrator

Experience: 6+ Years

Location: Remote

Responsibilities

• Maintain strict change management controls within Salesforce platforms, following structured development practices (Dev, Test, Approval, Production).
• Coordinate with the Salesforce Lead to design, implement changes, and support the Salesforce platform across Sales, Marketing, and Service functions.
• Assist in solution design and implementation of Salesforce configurations based on business requirements.
• Support Salesforce security, governance, and data integrity across the platform.
• Document “as-built” configurations to maintain a comprehensive configuration portfolio.
• Provide end-user production support by resolving business and customer issues while ensuring data accuracy across the system.
• Manage data quality and perform data cleansing activities to ensure integrity within the Salesforce ServiceMax platform.
• Partner with business stakeholders to proactively identify, design, and implement improvements, automations, enhancements, and system customizations to address critical business needs.
• Stay current with Salesforce releases, new features, and best practices, assessing their organizational impact.
• Understand and manage data flows and integrations between Salesforce and other enterprise applications.
• Perform day-to-day Salesforce administration tasks including:

Ø User and license management

Ø Roles, profiles, and permission sets

Ø Workflows and process automation (Process Builder and Flows)

• Provide technical recommendations to address specific business challenges.
• Create and customize objects, fields, page layouts, dashboards, and reports to improve automation and user experience.
• Develop reports and dashboards to support end-user analysis and decision-making.
• Deliver user training and support adoption of Salesforce and ServiceMax applications.

Required Qualifications

• Salesforce Administrator Certification required.
• ServiceMax 101 and ServiceMax 201 certifications required.
• 6+ years of experience as a Salesforce ServiceMax Administrator with strong knowledge of Salesforce best practices.
• Hands-on experience with Salesforce ServiceMax and Service Cloud.
• Experience leading or participating in full-cycle ServiceMax implementations.
• Proven experience designing and implementing solutions within ServiceMax and Salesforce.
• Experience with Salesforce Analytics configuration.
• Strong hands-on experience with Salesforce Flow configuration.
• Experience managing data integrations between enterprise applications (e.g., SAP).

Preferred Qualifications

• Experience with JIRA Projects and Service Management systems.
• Proven experience implementing ServiceMax solutions such as:

Ø Depot Repair

Ø Factory Repair processes

Hands-on experience building:

Ø Service Flow Managers (SFMs)

Ø Inventory Management

Ø Preventative Maintenance

Ø Work Execution

Experience with:

Ø Contracts

Ø Warranties

Ø Entitlements Management

Job Responsibilities:

• Managing and maintaining the efficient functioning of containerized applications and systems within an organization
• Design, implement, and manage scalable Kubernetes clusters in cloud or on-premise environments
• Develop and maintain CI/CD pipelines to automate infrastructure and application deployments, and track all automation processes
• Implement workload automation using configuration management tools, as well as infrastructure as code (IaC) approaches for resource provisioning
• Monitor, troubleshoot, and optimize the performance of Kubernetes clusters and underlying cloud infrastructure
• Ensure high availability, security, and scalability of infrastructure through automation and best practices
• Establish and enforce cloud security standards, policies, and procedures Work agile technologies
• 
  

Primary Requirements:

• Kubernetes: Proven experience in managing Kubernetes clusters (min. 2-3 years)
• Linux/Unix: Proficiency in administering complex Linux infrastructures and services
• Infrastructure as Code: Hands-on experience with CM tools like Ansible, as well as the 
• knowledge of resource provisioning with Terraform or other Cloud-based utilities
• CI/CD Pipelines: Expertise in building and monitoring complex CI/CD pipelines to 
• manage the build, test, packaging, containerization and release processes of software
• Scripting & Automation: Strong scripting and process automation skills in Bash, Python
• Monitoring Tools: Experience with monitoring and logging tools (Prometheus, Grafana)
• Version Control: Proficient with Git and familiar with GitOps workflows.
• Security: Strong understanding of security best practices in cloud and containerized 
• environments.

Skills/Traits that would be an advantage:

• Kubernetes administration experience, including installation, configuration, and troubleshooting
• Kubernetes development experience
• Strong analytical and problem-solving skills
• Excellent communication and interpersonal skills
• Ability to work independently and as part of a team

Job Description:

As an Azure Data Engineer, your role will involve designing, developing, and maintaining data solutions on the Azure platform. You will be responsible for building and optimizing data pipelines, ensuring data quality and reliability, and implementing data processing and transformation logic. Your expertise in Azure Databricks, Python, SQL, Azure Data Factory (ADF), PySpark, and Scala will be essential for performing the following key responsibilities:

Designing and developing data pipelines: You will design and implement scalable and efficient data pipelines using Azure Databricks, PySpark, and Scala. This includes data ingestion, data transformation, and data loading processes.

Data modeling and database design: You will design and implement data models to support efficient data storage, retrieval, and analysis. This may involve working with relational databases, data lakes, or other storage solutions on the Azure platform.

Data integration and orchestration: You will leverage Azure Data Factory (ADF) to orchestrate data integration workflows and manage data movement across various data sources and targets. This includes scheduling and monitoring data pipelines.

Data quality and governance: You will implement data quality checks, validation rules, and data governance processes to ensure data accuracy, consistency, and compliance with relevant regulations and standards.

Performance optimization: You will optimize data pipelines and queries to improve overall system performance and reduce processing time. This may involve tuning SQL queries, optimizing data transformation logic, and leveraging caching techniques.

Monitoring and troubleshooting: You will monitor data pipelines, identify performance bottlenecks, and troubleshoot issues related to data ingestion, processing, and transformation. You will work closely with cross-functional teams to resolve data-related problems.

Documentation and collaboration: You will document data pipelines, data flows, and data transformation processes. You will collaborate with data scientists, analysts, and other stakeholders to understand their data requirements and provide data engineering support.

Skills and Qualifications:

Strong experience with Azure Databricks, Python, SQL, ADF, PySpark, and Scala.

Proficiency in designing and developing data pipelines and ETL processes.

Solid understanding of data modeling concepts and database design principles.

Familiarity with data integration and orchestration using Azure Data Factory.

Knowledge of data quality management and data governance practices.

Experience with performance tuning and optimization of data pipelines.

Strong problem-solving and troubleshooting skills related to data engineering.

Excellent collaboration and communication skills to work effectively in cross-functional teams.

Understanding of cloud computing principles and experience with Azure services.

Responsibilities 
- Develop new user-facing features 
- Ensure the technical feasibility of UI/UX designs 
- Optimize application for maximum speed

Skills And Qualifications 
- 2+ years of experience in ReactJS and Redux 
- 1+ completed project of reasonable size using server-side rendering 
- Knowledge of Preact is a plus 
- Proficient understanding of web markup, including HTML5, CSS3 
- Basic understanding of server-side CSS pre-processing platforms, such as LESS and SASS 
- Good understanding of asynchronous request handling, partial page updates, and AJAX 
- Proficient understanding of cross-browser compatibility issues and ways to work around them. 
- Proficient understanding of Git