
About FOY
FOY is transforming employee engagement and workplace experiences through innovative solutions that help organizations build stronger, happier, and more connected teams. We are looking for a creative and strategic Senior Social Media Manager to lead our social media presence, strengthen brand awareness, and drive audience engagement across digital platforms.
Role Overview
The Senior Social Media Manager will be responsible for developing and executing FOY's social media strategy across multiple channels. The ideal candidate should have a strong understanding of content marketing, social media trends, community management, brand storytelling, and performance analytics. This role requires a blend of creativity, strategic thinking, and data-driven decision-making.
Key Responsibilities
- Develop and execute comprehensive social media strategies aligned with business and marketing objectives.
- Manage and grow FOY’s presence across platforms including LinkedIn, Instagram, Facebook, X, YouTube, and emerging channels.
- Create, plan, and oversee the social media content calendar.
- Collaborate with design, content, and marketing teams to create engaging and impactful content.
- Lead social media campaigns from concept to execution, ensuring timely delivery and measurable outcomes.
- Monitor industry trends, competitor activities, and emerging social media opportunities.
- Manage community engagement, audience interactions, and brand reputation across platforms.
- Track, analyze, and report social media performance metrics, providing actionable insights and recommendations.
- Work closely with the performance marketing team to amplify content and optimize campaign performance.
- Coordinate with internal stakeholders to promote company initiatives, events, partnerships, and product launches.
- Mentor and guide junior social media executives and content creators when required.
Required Skills & Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, Digital Marketing, or a related field.
- 5–8 years of experience in social media management, digital marketing, or brand communications.
- Proven experience managing social media accounts for brands with measurable growth and engagement results.
- Strong understanding of platform algorithms, audience behavior, and content optimization strategies.
- Excellent copywriting, communication, and storytelling skills.
- Experience with social media management and analytics tools.
- Ability to interpret data and convert insights into actionable strategies.
- Strong project management and stakeholder management skills.
- Experience in planning and executing organic and paid social media campaigns.
Preferred Skills
- Experience working in startups, SaaS, HRTech, Employee Engagement, or B2B technology companies.
- Knowledge of influencer marketing and partnership campaigns.
- Familiarity with video-first content strategies and short-form content platforms.
- Experience with social listening and reputation management tools.
Key Attributes
- Creative thinker with strong attention to detail.
- Self-driven and highly organized.
- Strong leadership and team collaboration skills.
- Ability to thrive in a fast-paced startup environment.
- Proactive, analytical, and results-oriented mindset.
What We Offer
- Opportunity to build and scale a growing brand.
- Collaborative and entrepreneurial work environment.
- Exposure to strategic marketing initiatives and leadership interactions.
- Career growth opportunities in a rapidly growing organization.

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Full Name:
Email ID:
Contact No:
Skype ID:
Total Experience :
Relevant Experience :
Current Location :
Preferred Location:
Current CTC :
Expected CTC :
Notice Period :
Reason for Change :
Any offers :
References of your friends/colleagues will be appreciated. Please let me know for any further queries.
Thanks & Regards,
Meghana,
USP HR Technologies (www.usptech.in)
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the organization (and externally)
● Use data and on-ground information to clearly identify the real problems beyond the
symptoms
● Break the problems into small and actionable units to ensure success
● Ideate and come up with different possible solutions and propose the most optimal one.
● Divide the solution proposed into multiple projects. Prioritize projects on the basis of impact
and effort required. Break down the projects further into actionable steps.
● Define the approach for all the actionable steps. Build the required processes with a focus on
accuracy, efficiency and scalability. Define and set up KPIs and success metrics to monitor the
health of the project. Prepare implementation guidelines and SOPs. Identify resources to work
with. Ensure the training of personnel involved and identify specific/periodic training programs,
- 0 to 3 years of experience (or equivalent understanding of data analysis & operations)
- Strong critical thinking mindset and willingness to do whatever it takes to complete the job
- Strong communication skills in English
- Familiarity with Microsoft Excel, Google Spreadsheets or equivalent tool (VLOOKUPS, formulas, macros)
- Willingness and interest in learning new tech/processes (Python, Jupyter, Airflow, etc.)
This role represents 3 vacancies. Willingness and commitment to learn is most important.
No pre-existing Python or other data science language experience required.
Roles and Responsibilities
We are looking for smart and driven fashionistas who are quick to learn, passionate about marketing and content and excited about the 0 to 1 journey.
- Strategise and execute all social media content (daily posts)
- Respond to all customer questions & comments on social media channels (Instagram, Facebook, Linkedin).
- Work with the marketing and storefront team to develop social calendars, brand campaigns and promotions.
- Monitor and track content and analyse the trends through comments, shares, followers, etc. Share daily & weekly reports on the influencers and content.
- Strategise and execute content for social media, website, emailers, and on-app content.
Skills (Must have)
- Bachelors degree ongoing/passout.
- Must be a regular social media user.
- Should have a keen eye for identifying new and interesting fashion brands..
- Excel skills required - ability to do basic analysis on Excel.
- Socially engaging and self learner.
Bonus points if you
- Have a social following of your own or are an active member of fashion communities.
- Are an independent brand enthusiast and supporter.
- Are enthusiastic about being a part of a startup and enjoy taking end to end ownership of tasks.











