About FOY
FOY is transforming employee engagement and workplace experiences through innovative solutions that help organizations build stronger, happier, and more connected teams. We are looking for a creative and strategic Senior Social Media Manager to lead our social media presence, strengthen brand awareness, and drive audience engagement across digital platforms.
Role Overview
The Senior Social Media Manager will be responsible for developing and executing FOY's social media strategy across multiple channels. The ideal candidate should have a strong understanding of content marketing, social media trends, community management, brand storytelling, and performance analytics. This role requires a blend of creativity, strategic thinking, and data-driven decision-making.
Key Responsibilities
- Develop and execute comprehensive social media strategies aligned with business and marketing objectives.
- Manage and grow FOY’s presence across platforms including LinkedIn, Instagram, Facebook, X, YouTube, and emerging channels.
- Create, plan, and oversee the social media content calendar.
- Collaborate with design, content, and marketing teams to create engaging and impactful content.
- Lead social media campaigns from concept to execution, ensuring timely delivery and measurable outcomes.
- Monitor industry trends, competitor activities, and emerging social media opportunities.
- Manage community engagement, audience interactions, and brand reputation across platforms.
- Track, analyze, and report social media performance metrics, providing actionable insights and recommendations.
- Work closely with the performance marketing team to amplify content and optimize campaign performance.
- Coordinate with internal stakeholders to promote company initiatives, events, partnerships, and product launches.
- Mentor and guide junior social media executives and content creators when required.
Required Skills & Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, Digital Marketing, or a related field.
- 5–8 years of experience in social media management, digital marketing, or brand communications.
- Proven experience managing social media accounts for brands with measurable growth and engagement results.
- Strong understanding of platform algorithms, audience behavior, and content optimization strategies.
- Excellent copywriting, communication, and storytelling skills.
- Experience with social media management and analytics tools.
- Ability to interpret data and convert insights into actionable strategies.
- Strong project management and stakeholder management skills.
- Experience in planning and executing organic and paid social media campaigns.
Preferred Skills
- Experience working in startups, SaaS, HRTech, Employee Engagement, or B2B technology companies.
- Knowledge of influencer marketing and partnership campaigns.
- Familiarity with video-first content strategies and short-form content platforms.
- Experience with social listening and reputation management tools.
Key Attributes
- Creative thinker with strong attention to detail.
- Self-driven and highly organized.
- Strong leadership and team collaboration skills.
- Ability to thrive in a fast-paced startup environment.
- Proactive, analytical, and results-oriented mindset.
What We Offer
- Opportunity to build and scale a growing brand.
- Collaborative and entrepreneurial work environment.
- Exposure to strategic marketing initiatives and leadership interactions.
- Career growth opportunities in a rapidly growing organization.
Shubham Vishwakarma
Full Stack Developer - Averlon
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