Digital Marketing Specialist

Growth Marketing Lead (SEO-led)

We are hiring a Growth Marketing Lead

Primary anchor channel: SEO. Secondary: content, outbound lead gen, analytics, CRO, competitor intelligence. Paid ads are supportive, not primary.

Location: Bangalore, in office. 

Budget: INR 8-15 lakh CTC

Level: Senior individual contributor, 4-6 years of experience ideal.

What The candidate Will Own

1. SEO strategy and execution

2. Content strategy

3. Outbound lead generation

4. Analytics ownership

5. Website CRO

6. Competitor intelligence

7. Managing specialists

Ideal Candidate Profile

Experience

• 4-6 years in B2B SaaS or tech marketing
• At least 2 years doing SEO-led growth specifically, not just content writing or social media
• Has worked at a funded SaaS startup or a serious agency with SaaS clients
• Has owned a full funnel at least once, not just executed one channel under someone else

Skills: Must-Have

• Strong hands-on SEO: intent mapping, topical clusters, technical SEO, backlinks
• Content strategy and editing (written English strong enough for US audiences)
• GA4 and Google Search Console fluency (can build dashboards and read data)
• Cold outbound execution with modern tools (Apollo, Instantly, Clay, Smartlead)
• Competitor teardown ability (SEO, positioning, pricing)
• AI-native: uses Claude, ChatGPT, Perplexity daily for research, content acceleration, workflow automation

Skills: Good-to-Have

• Paid ads literacy (Google, Meta, LinkedIn) - enough to brief an agency
• HubSpot or similar CRM configuration
• CRO experimentation experience
• Basic familiarity with SQL, Zapier, or no-code automation
• Experience with programmatic SEO at scale

Skills: Not Required (Explicitly)

• Does not need to be a designer
• Does not need to write code
• Does not need deep PR or influencer marketing experience
• Does not need to be a paid ads specialist

Key Responsibilities:

• Keyword research & competitor analysis
• Optimise titles, descriptions, and metadata
• Create keyword-rich content for app listings
• Work on PPC campaigns (Apple Search Ads, Google App Campaigns)
• Track metrics: downloads, conversion rates, retention
• Understand ranking algorithms & store compliance policies
• Stay updated with app store guidelines
• Collaborate with devs, designers & marketers

Requirements:

1. ASO tools (App Tweak, Sensor Tower, Mobile Action)
2. SEO knowledge for app stores
3. App analytics (Firebase, App Annie)
4. Strong content writing & communication
5. Data analysis with actionable insights
6. Ad campaign optimisation

What you will be doing:

1. Enable growth:

• Create a design that effectively communicates the intent or the purpose of the collateral in interesting

ways.

• Convert creative briefs into compelling design for our target audience to enable growth.

• Comfortably manage multiple projects simultaneously with the best turnaround time.

• Work closely with the Design team and Marketing team to achieve the best results.

Internal

2. Develop Agile Design:

• Adapt to Brand Guidelines and design collaterals in an efficient way.

• Minimize monotony and efficiently work on value-driven design projects.

• Conduct multiple iterations based on the team feedback and Brand Communication.

• Contribute to Internal Communications, Sales, Social, and Brand communication seamlessly.

3. Be Curious & Creative:

• Continuously improve the existing designs with a growth and experimentation mindset.

• Contribute creatively to social media Posts, Interactions, and responses.

• Stay ahead in design thinking by actively learning and researching.

• Develop the brand repository, which is an inspiration for Layout, composition, illustrations, graphics, etc.

What you need to bring:

• 2-4 years of experience in Graphic designing or a similar role.

• One should be highly creative and have an impressive portfolio of design projects.

• Proven experience with Adobe Suite- proficiency in Adobe Illustrator, InDesign, Photoshop.

• Team spirit: effective communication skills to collaborate with various stakeholders.

• Must have good written and verbal communication skills with the ability to seamlessly coordinate with

external clients.

• Great at managing time with multi-tasking ability.

• Any graduate or non-graduate with relevant field experience is welcomed into the family.

Job description

As a Business Development Executive, you will be responsible for driving the company's growth by identifying new business opportunities, building strong client relationships, and promoting the company's IT services and solutions. Your primary focus will be on expanding the customer base and fostering long-term partnerships.

Position Name: BDE (Business Development Executive

Required Experience: 1 to 4 years

Working Mode: Working From Office (on-site)

Location: Ahmedabad Gujarat (Prahlad Nagar)

No of Position: 4+

Must have:

• Lead Generation and Management
• Client Communication, Relationship Handling
• Sales Strategy Development
• Negotiation and Closing Skills, Market and Industry Knowledge
• Time Management and Organization
• Analytical and Problem-Solving Skills
• Technical Proficiency
• Adaptability and Resilience
• Collaboration and Customer-Centric Approach
• CRM experience
• Experience in the complete sales cycle including deal closing

Roles & Responsibilities :

• Conduct market research to identify potential clients and business opportunities.
• Generate leads through online research, networking, and cold calling.
• Contact potential clients via email, phone, and social media to introduce our products and services.
• Assist in setting up and attending client meetings and presentations.
• Support the sales team with proposals and presentations.
• Maintain and update the CRM system.
• Build and maintain strong client relationships.
• Prepare regular sales activity reports

Skills :

• Required Excellent Communication with verbal and written skills
• Candidate should require experience in Domestic and International domains.
• Relationship Building & Market Research analysis.
• Candidate should be problem-solving and can work independently
• Customer Relationship Management.
• Experience with client handling, client management, and closing the deal.
• Lead Generation and cold calling experience will be preferable.

Qualifications:

Bachelor's degree in BTech, MCA, BCA, MTech, MBA, BBA Pass out can apply.

Benefits:

• 5 days working Culture
• Team Outing and Team Building Activities
• Soft Skills Development Training and sessions
• Leave Encashment
• Flexible Working Hours
• Employee Engagement Activities
• Get a chance to work on Latest Technology
• Open Communication Policy
• No laid off during covid 19 time
• Job Security and Stability

Responsibilities:

• Develop and maintain the app(Android & iOS)
• Maintain quality of code
• Collaborate with other engineers in building applications.
• Attend daily stand up meetings.
• Discuss and write specifications for tasks.
• Assist system lead with system design.
• Conduct code reviews as requested.
• Test sites and applications in different browsers and environments.
• Learn and test new technologies, frameworks, and languages.
• Stay up to date with new trends and advancements in app development

Skills and Qualification:

• Knowledge of Dart Language
• Familiarity with version control
• Basic understanding of Flutter architecture, Widget trees
• Familiarity with app architecture (MVVM, MVP, MVC, etc...)
• Understanding of a sync operations
• Familiarity with local storage (like Dio, shared preferences, etc... )
• Familiarity with Flutter state management approach (BLoc, provider, etc...)

   3+ years of experience in deployment, monitoring, tuning, and administration of high concurrency MySQL production databases.

• Solid understanding of writing optimized SQL queries on MySQL databases
• Understanding of AWS, VPC, networking, security groups, IAM, and roles.
• Expertise in scripting in Python or Shell/Powershell
• Must have experience in large scale data migrations
• Excellent communication skills.