Digital Marketing Specialist

Data Scientists are analytical experts who use their skills in mathematics, statistics, and computer science to solve complex business problems. They collect, analyze, and interpret large datasets to extract meaningful insights and develop data-driven solutions. Their work helps organizations make informed decisions, improve processes, and gain a competitive edge.

Key Responsibilities:

• Data Collection and Preprocessing:
• Gathering data from various sources (databases, APIs, web scraping, etc.).
• Cleaning and transforming data to ensure quality and consistency.
• Handling missing values, outliers, and inconsistencies.
• Integrating data from multiple sources.
• Data Analysis and Exploration:
• Conducting exploratory data analysis (EDA) to identify patterns, trends, and relationships.
• Applying statistical methods and hypothesis testing to validate findings.
• Visualizing data using charts, graphs, and other tools to communicate insights.
• Model Development and Deployment:
• Developing and implementing machine learning models (e.g., regression, classification, clustering, deep learning).
• Evaluating model performance and fine-tuning parameters.
• Deploying models into production environments.
• Creating and maintaining machine learning pipelines.
• Communication and Collaboration:
• Presenting findings and recommendations to stakeholders in a clear and concise manner.
• Collaborating with cross-functional teams (e.g., engineers, product managers, business analysts).
• Documenting code, models, and processes.
• Translating business requirements into technical implementations.

Role:  Product Marketing Manager

Experience:  5 to 12 years

Job Location: Chennai

About us:

OJ Commerce (OJC), a rapidly expanding and profitable online retailer, is headquartered in Florida, USA, with a fully functional office in Chennai, India. 

We deliver exceptional value to our customers by harnessing cutting-edge technology, fostering innovation, and establishing strategic brand partnerships to enable a seamless, enjoyable shopping experience featuring high-quality products at unbeatable prices. Our advanced, data-driven system streamlines operations with minimal human intervention. 

Our extensive product portfolio encompasses over a million SKUs and more than 2,500 brands across eight primary categories. 

This role involves driving the marketing efforts for a product line with a compound annual growth rate (CAGR) of 70% to achieve the targeted revenue run rate of US$ 200 million in three years. 

With a robust presence on major platforms such as Amazon, Walmart, Wayfair, Home Depot, and eBay, we directly serve consumers in the United States. 

As we continue to forge new partner relationships, our flagship website, www.ojcommerce.com, has rapidly emerged as a top-performing e-commerce channel, catering to millions of customers annually.

Responsibilities:

The successful candidate will manage all aspects of pricing, promotions, channels, and advertising for the product line, with responsibilities including: 

• 1.Assessing the strengths and weaknesses of our product line, promoting it across all major channels 
• 2.Identifying essential product features to be promoted and tracking the effectiveness of the campaigns across channels to boost the product line against competitors. 
• 3.Recognizing opportunities for expanding the product line by pinpointing consumer gaps, search trends, and competitors' strengths 
• 4.Collaborating with key channel managers to ensure alignment with budgets, fostering success in both ad-driven and organic growth to achieve sales targets within the product line's cost budgets. 
• 5.Developing and maintaining relationships with stakeholders in online marketplaces and digital channels 
• 6.Comparing products against competitors in terms of features, pricing, and listing quality 

Skills

• 1.Demonstrated experience in e-commerce, including listing, digital ads, and organic search across one or more major channels. 
• 2.Proven expertise in digital marketing strategies that drive sales, such as paid advertising across various media and channels, email marketing, and affiliate marketing. 
• 3.Experience in launching new products and comprehensive knowledge of product marketing, including managing listings, pricing, promotions, and positioning. 
• 4.Exceptional qualitative and quantitative analytical skills 
• 5.Ability to navigate a dynamic and complex ecosystem 
• 6.Adept at building relationships with both internal and external stakeholders 
• 7.Advanced proficiency in Excel and outstanding written and verbal communication skills 

What we Offer

       1.A fast-paced startup environment with limitless opportunities for impact 

       2.A supportive culture that encourages personal growth and development 

       3.Competitive salary 

       4.Medical benefits and accident coverage 

       5.Flexible office working hours 

What You will do:

● Create beautiful software experiences for our clients using design thinking, lean and agile methodology.

● Work on software products designed from scratch using the latest cutting edge technologies, platforms and languages such as JAVA, python, Javascript, GoLang and Scala.

● Work in a dynamic, collaborative, transparent, non-hierarchical culture.

● Work in collaborative, fast-paced and value-driven teams to build innovative customer experiences for our clients.

● Help to grow the next generation of developers and have a positive impact on the industry.

Basic Qualifications:

● Experience: 4+ years.

● Hands-on development experience with a broad mix of languages such as JAVA, Python, Javascript etc.

● Server-side development experience mainly in JAVA, (Python and nodeJS can be considerable)

● UI development experience in ReactJS or AngularJS or PolymerJS or EmberJS or Jquery etc. are good to have.

● Passion for software engineering and follow the best coding concepts. ● Good to great problem solving and communication skills.

Nice to have Qualifications:

● Product and customer-centric mindset.

● Great OO skills, including design patterns.

● Experience with devops, continuous integration & deployment.

● Exposure to big data technologies, Machine Learning and NLP will be a plus.

Benefits:

● Competitive salary.

● Work from anywhere.

● Learning and gaining experience rapidly.

● Reimbursement for basic working set up at home.

● Insurance (including a top up insurance for COVID).

Location:

Remote - work from anywhere

About the job

     As the AGM - Retention, you will be responsible for developing and implementing our marketing strategy for player retention on the platform. You will consistently execute, learn, and iterate result-oriented marketing campaigns to ensure player retention on the platform and optimum utilization of all resources. Ideate and execute innovative campaigns for player retention on the platform. You will need to strategize and implement various promotional offers and bonus offers to increase deposits and ARPU. Leading a team of marketing specialists, you will work with senior leadership across functions and ensure we achieve industry-leading revenue and budget targets consistently.

Responsibilities

• Develop and implement a cohesive marketing plan for player retention through various platforms.
• Create aggressive monthly and quarterly retention plans and ensure we meet them.
• Ideate and execute innovative campaigns for player retention on the platform. Strategizing and implementing various promotional offers and bonus offers to increase deposits and ARPU.
• Track the effectiveness of ongoing campaigns through regular reporting that includes details of customer behavior, usage, and spend.
• Analyse the customer journey and identify key touchpoints in the customer's interaction to optimize customer activation and retention. 
• Prepare regular reports and presentations on marketing metrics.
• Conduct market analysis to identify challenges and opportunities for growth.
• Provide guidance and ideas to organize effective marketing events.
• Conduct thorough competitive analysis to stay informed and ahead of the competition.

Requirements

Qualifications

• Demonstrable experience in a senior role leading customer retention as well as designing and implementing successful marketing campaigns.
• Thorough knowledge of SEM, Facebook and CRM tools like CleverTap, Web-engage, etc.
• Advanced Excel skills, and knowledge of SQL and tableau is preferable.
• Ability to creatively solve business problems through strategic and innovative approaches.
• Ability to work with various teams in a complex environment, ensuring timely delivery of multiple projects.
• Highly analytical with the ability to collate, analyse, and present data and drive clear insights into decisions that improve KPIs.
• Ability to effectively communicate and manage relationships with senior management, company divisions, and partners.
• Ideally, should have gaming or e-commerce industry experience.

About BLITZPOKER

BLITZPOKER is part of one of the largest poker networks in the world with over a million registrations and 100,000 active users.

In India, majority- owned by i3 Interactive Inc. BLIZTPOKER brings together all the fun and class in the world of online poker games in India with its exciting poker tournaments and promotions. It offers varieties of games in poker like Texas Hold’em, Omaha, Open Face Chinese Poker among others for professional and recreational players.

Skills – Jboss, DevOps, ServiceNow, Windows Server.

JD - Application Maintenance -- Must have -- Installation and configuration of Custom/Standard Software e.g., FileZilla, JDK, OpenJDK Installation and configuration of JBOSS/Tomcat Server, Configuration of HTTPS certificate in JBOSS/Tomcat, Windows Event Viewer/IIS Log/ Windows Security /Active Directory, how to set Environment variable, Registry value, etc. Nice to Have --- Basics of Monitoring Knowledge of PowerShell, MS Azure Devops, Deploy and Configure application, how to check Last installed version of any software/patch, ServiceNow , ITIL , Incident Management , Change Management