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Job Responsibilities- SEO: Develop SEO strategy to drive high quality and relevant inbound traffic to website that converts. Perform keyword analysis, site audit, technical SEO audit, competitor analysis. Suggest improvements and implement them to boost search engine rankings. Keep a track of latest developments in the SEO field and implement new developments as required to Searce’s website Research and suggest new keyword ideas for blogs. Share content optimisation ideas with content writer and get them implemented Ensure that all the content on the website integrates with the current SEO best practices Regularly monitor search console for webpage rankings, keyword ideas, updating sitemap and indexing related tasks Regularly track and monitor website performance improvement using Google Analytics or any equivalent analytics tool. Create monthly web analytics report and provide recommendations to further enhance website performance Identify off page optimisation opportunities. Perform backlink audit for Searce and Competitors; suggest backlink opportunities PPC: Plan, manage, and execute paid search/display/remarketing ads, including but not limited to account setup, implementation of strategies, campaign structure, budget management, and daily bidding Optimise campaigns for conversions Daily campaign bid management with detailed attention to ROI and budget Keyword analysis - build keyword lists, analyze search volume, regularly check search terms report and add negative keywords to the campaign Implement and use ad extensions - track ad extension performance Write ad copy for search and display ads, ensure brand are guidelines met for new ads and continually test and optimize existing ads Deliver weekly and monthly performance reports Create landing pages for the campaigns and optimise them to maximise conversions Key Requirements: Well versed with Google Analytics and Google Search Console. Requires understanding of advanced Google Analytics functions including Goal Setting, Goal Conversions, Adwords Integration, custom reports etc. Basic understanding of HTML, CSS and Javascript codes. Knowledge of implementing tracking codes from Google, FB, LinkedIn etc. in the website Well versed with SEO tools like SEMrush, Ahrefs, Ubersuggest etc. or any other equivalent tool Well versed with on-page, off-page, local and international SEO Experience in creating and driving results from Google Search, Display and Video ads Strong understanding of conversion tracking and conversion rate optimisation Experience in creating and optimising landing pages that leads to high conversion rates Should be well versed with the landing page optimisation techniques Up-to-date knowledge on the SEO and PPC updates and best practices 2-3 years of strong and relevant experience in managing SEO and PPC campaigns that drive results Job Location- Pune, Hinjewadi Phase 1
The candidate is responsible for setting up, managing and optimizing advertising campaigns to ensure that campaigns reach full delivery and maximum performance.The candidate is extremely organized and will leverage checklists to ensure that nothing is forgotten and will strive for zero errors. The candidate is comfortable working in a fast-paced, demanding, metric driven, entrepreneurial environmentResponsibilities: • Create tag documentation for the advertiser • Create advertiser accounts • Manage and monitor advertiser campaign budget and bid setup.• Manage user segmentation setup in advertiser campaigns.• Pause/Resume advertiser campaigns.• Create and manage advertiser ad banner and coupon setups.• Manage third party tracking, brand safety, view-ability, fraud detection tags.• Manage Facebook ads.• Work with analyst, creative and technology teams closely on optimization and reporting• Assist advertisers to resolve technical problems and answer questions on materials to be delivered.
planning, developing, implementing and managing the overall digital marketing strategy.
Job Description:- Leading the execution, optimization, and measurement for all Seniority's paid marketing campaigns on Facebook.- Should have experience of working with Facebook Dynamic Product Ads.- Generating dashboards and reports to track marketing campaign performance, offering actionable insights and ROI metrics.- Recommending campaign optimization techniques through rigorous analysis of mid campaign and post campaign analysis.- Proofread copy for promotional materials within marketing campaigns and give feedback to content and design teams.- Ensure Seniority's brand and identity is adhered to in campaigns and in all communication channe
Job Description We are looking for a Digital Marketer responsible for developing, executing & managing online marketing campaigns with the goal of increasing brand awareness, engagement and revenue. You are a data-driven marketer who is passionate about delivering business performance through digital marketing. Required Skills: - In-depth knowledge and experience of Google AdWords, Facebook ads, DSP Platform - Experience in managing and optimizing SEM and Facebook campaigns across online channels to accomplish business goals - Certified in Advance Search as a Google Adwords professional and in Web-Analytics as a Google Analytics Professional (preferable) - Passion for marketing consumer internet product, strong analytics driven approach combined with eagerness to talk to users and create the best campaigns - Experience of driving innovative customer acquisition through digital marketing in/for a product startup is preferred - Strong communication (Verbal and Written) - Self-starter and ability to work with minimum supervision - Team Player, flexible and open to changing priorities Responsibilities: - Develop of a digital marketing strategy for user acquisition/ sales. - Plan digital marketing campaigns, including - SEM, Display, Video, Social channels - Execute PPC/paid campaigns across adwords, bing, facebook - Measure and maintain reporting dashboard on the performance of all digital marketing campaigns - Attain key performance indicators such as reducing the cost per lead, cost per install, cost per order, cost per acquisition - Manage and optimize ad spend across the channels in a data driven approach Education UG - B.Tech/B.E. - Engineering/ Maths; PG - M.Tech/ MBA
