
REVIEW CRITERIA:
MANDATORY:
- Strong B2C Performance Marketing Profile
- Must have 3+ YOE in managing performance marketing in at least 1 of Google ads campaigns (Search, Display, Universal App Campaigns UAC)
- Must have hands-on experience with campaign setup, execution, daily optimization, reporting, and performance tracking across key KPIs (CTR, CPC, CPA, ROI)
- Must have strong technical skills including familiarity with Google Tag Manager, Google Analytics
- Must have worked at a B2C digital/tech product company or a digital marketing agency managing B2C digital/tech product clients
- Avoid all e-commerce companies
- Note: Candidates must be from B2C tech product companies where the core user experience is driven by the technology itself
- Minimum 2 years per role required. One short stint is acceptable if there’s a long tenure (eg: 5+ years) in a prior role. Frequent job changes are straight rejects.
- Note: Total years of experience must not exceed 6 years.
ROLE & RESPONSIBILITIES:
The campaign manager is responsible for the technical implementation, management, and optimization of Google Ads campaigns. This role involves ad trafficking, troubleshooting technical issues, and ensuring accurate and efficient campaign execution. The ideal candidate will have strong technical skills, a deep understanding of Google Ads, and a meticulous approach to campaign management.
- Campaign Setup and Management: Create and manage Google Ads campaigns across Search, Display, & UAC.
- Performance Optimization: Monitor and optimize campaigns to improve key metrics such as CTR, CPC, CPA, and ROI.
- Reporting & Analytics: Generate insightful reports to communicate actionables, campaign performance and ROI to stakeholders.
- A/B Testing: Conduct A/B tests on ad copy, creatives, and landing pages to enhance campaign performance.
- Technical Troubleshooting: Identify and resolve technical issues related to ad delivery,tracking , and ad disapprovals.
- Collaboration: Work closely with product and design teams to ensure campaign success.
- Competitor Research: Periodically monitor and evaluate competitor best practices to stay ahead and grow market share.
- Automation: Utilize Google Scripts/rules to automate repetitive tasks and optimize campaign management.
- Industry Trends: Stay ahead in the constantly evolving digital marketing landscape.
IDEAL CANDIDATE:
- Education: Bachelor's degree in Marketing, Advertising, Computer Science, Statistics, or a related field.
- Experience: 3-6 years of experience in digital ad operations with a focus on Google Ads.
SKILLS:
- Proficiency in Google Ads, Google Ads Editor, Tag Manager, Google Analytics.
- Excellent at data handling and insight generation, proficiency in Excel & PPT.
- Strong technical skills. Experience with HTML, JavaScript, SQL a plus.
- Experience with tools like Tableau, Power BI, etc.
- Experience with Microsoft Ads (Bing), Facebook, affiliate marketing a plus.
- Excellent problem-solving skills and attention to detail.
- Ability to manage multiple campaigns and projects simultaneously.
PERKS, BENEFITS AND WORK CULTURE:
- Flexible work hours and leaves
- Salary advance
- Maternity/Paternity leave benefits & adoption assistance
- Butler & Concierge services
- Team Off-sites & Celebrations
BEYOND WORK:
- Insurance benefits for you and family
- Interest-free loans
- Gift vouchers for special moments
- Fully-equipped Gym
- Education Sponsorship Programs

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About Infinity Learn
Infinity Learn, backed by the prestigious Sri Chaitanya Education Group, is a dynamic hub of digital talent dedicated to redefining education for the future. Our passionate team focuses on delivering a fun, result-oriented, and innovative learning experience. By combining cutting-edge technology with flexible course structures, we empower learners from Grades 6 to 12+ to engage in education both online and offline. Our mission is to continuously improve and innovate to meet the evolving needs of our learning community.
About the Role
As an Academic Counsellor, you will be the face of Infinity Learn, guiding students and parents in leveraging our products for optimal learning outcomes. This role involves being an individual contributor in a high-performance, employee-oriented environment, driving Infinity Learn's vision of unique and impactful education.
Key Responsibilities
Sales Achievement:
- Drive sales growth through consultative outbound and follow-up calls with prospective students and parents.
- Build and maintain a robust sales pipeline, managing the sales process to closure.
- Consistently achieve and exceed monthly and quarterly revenue targets.
Client Engagement:
- Address objections, negotiate pricing, and generate sales revenue.
- Build long-term relationships with students and parents by providing excellent after-sales support.
- Conduct need analysis to recommend the most suitable programs.
Product Knowledge:
- Develop a comprehensive understanding of the company's offerings and effectively communicate their benefits to clients.
- Stay updated on industry trends, competitors, and new product launches.
Reporting & Collaboration:
- Maintain accurate records in the CRM and update progress regularly.
- Work closely with the marketing and operations teams to ensure smooth student onboarding.
- Provide regular feedback to management to improve sales strategies.
Desired Skills
- Strong sales acumen with a results-oriented mindset.
- Excellent communication and negotiation skills to build trust and rapport with clients.
- Ability to work independently and collaboratively in a fast-paced environment.
- Proficiency in CRM software and other sales tools.
- Comfortable with a 6-day work week.
- Strong presentation skills to deliver impactful demos.
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- 6-day work week, with Monday as a fixed day off.
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- Attractive incentive structure with performance-based rewards.
- Opportunities for career growth and professional development.
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- Experience in profiling, debugging & troubleshooting Node.js processes.
- Strong Experience as a backend developer for REST API design.
- Strong knowledge of SQL/NoSQLdatabases like PostgreSQL / MySQL or MongoDB
- Understanding accessibility and security compliance
- Understanding fundamental design principles behind a scalable application.
- User authentication and authorization between multiple systems, servers, and environments.
Professional experience in Python – Mandatory experience
Basic knowledge of any BI Tool (Microsoft Power BI, Tableau etc.) and experience in R
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Good verbal and written communication skills
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Analyze data trends and provide intelligent business insights, monitor operational and
business metrics
Complete ownership of business excellence dashboard and preparation of reports for
senior management stating trends, patterns, and predictions using relevant data
Review, validate and analyse data points and implement new data analysis
methodologies
Perform data profiling to identify and understand anomalies
Perform analysis to assess quality and meaning of data
Develop policies and procedures for the collection and analysis of data
Analyse existing process with the help of data and propose process change and/or lead
process re-engineering initiatives
Use BI Tools (Microsoft Power BI/Tableau) and develop and manage BI solutions
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Data Validation
Sales coordination with internal and external departments
Should have Excellent communication, sales, and customer service skills.
Hiring and training interns and ensuring staff meets their quotas and goals
Helping the sales team improve their productivity by contacting customers to arrange appointments and ensuring
1. ACSM or CSP(SM) or PSM(III) certified (Preferred CSP(SM))
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Qualifications - Added Advantage
3. PMI- ACP
4. PMP
5. ICP-ACC
Experience-
6+ solid experience on Scrum Mastery facilitation/leading, medium/Complex projects involved multiple technologies (Web, Mobile, Backend, API etc)
Expected Skills
- Sound knowledge in Agile Methodology ( Lean,Agile,Scrum,SAFe) Proven servant leadership
- Conflict resolution capability
- Building high performance Teams
- Identify impediments and eliminate in a timely fashion.
- Experienced working with Mobile App/Web/ Backend development teams.
- Deliver projects in challenging circumstances
Our client is a premier web design and software solutions company based out of Delhi, Florida and California. They are a creative, young and dynamic organisation that provides superior quality solutions like web design and development, mobile app development on various platforms, cloud apps and Ecommerce web solutions. They have clients across US, Canada, UK, and Australia, who receive market ready and saleable apps.
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- Understanding of AJAX and JavaScript Dom manipulation Techniques
- Strong expertise with HTML, CSS, and writing cross-browser compatible code
- Building JavaScript tools like grunt or gulp
- Providing SEO solutions for websites
- Building the infrastructure for serving the front-end app and assets
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- Coordinating the workflow between the UX designer and stakeholder
What you need to have:
- Strong Designing skills and knowledge.
- Should have experience in Web User Interface (UI) using HTML/HTML5, CSS, SCSS, Advance Javascript Libraries, Jquery, Bootstrap and on UI frameworks like Node.js React, redux/angular.js/ backbone, Hapi.js.
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the autonomy and motivation to produce individually - Proficiency with Angular 2/4/5/6/7/8
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Oracle EBS (R12) covering Financial Modules: Payables, Receivables, Assets, GL, Inventory, Cash Management, Expenses, Project, Procurement, Contract and Revenue automation module
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Writing scalable, robust,, testable, efficient, and easily maintainable code
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Translating software requirements into stable, working, high performance software
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Playing a key role in architectural and design decisions, building toward an efficient micro services distributed architecture
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(Add other relevant responsibilities here)
Skills
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Strong knowledge of Go programming language, paradigms, constructs, and idioms
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Knowledge of common Goroutine and channel patterns
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Experience with the full site of Go frameworks and tools, including:
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- Go’s templating language
- Go’s code generation tools, such as Stringer
- Popular Go web frameworks, such as Revel
- Router packages, such as Gorilla Mux
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Ability to write clean and effective Godoc comments
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Familiarity with code versioning tools (such as Git, SVN, and Mercurial)










