Performance Marketing (Google Ads)

Marketing Manager

Job Overview:

We are looking for an experienced, proactive, and self-driven Marketing Manager who can independently

manage and execute the overall marketing function. This role requires a strong understanding of both

traditional and digital marketing, combined with the ability to plan, implement, and monitor marketing

activities end-to-end.

The ideal candidate will take full ownership of marketing initiatives, coordinate with internal teams, and

drive brand visibility, lead generation, and marketing performance with minimal supervision.

Key Responsibilities:

1. Marketing Strategy & Execution (Core Responsibility)

• Develop and execute quarterly and annual marketing plans.

• Plan and implement campaigns for product promotion, lead generation, and brand building.

• Ensure consistent branding and messaging across all channels.

• Collaborate with sales, product, and leadership teams to align marketing initiatives with business

goals.

2. Digital Marketing (Part of the Role)

PPC & Lead Generation

• Plan, manage, and optimise Google Ads and other paid campaigns.

• Track performance metrics (CTR, CPC, CPA, conversions, ROI) and refine campaigns.

• Develop effective ad copies and assist with landing page enhancements.

SEO & Website Management

• Implement on-page/off-page SEO strategies to improve organic search visibility.

• Conduct keyword research, optimise content, and review analytics.

• Coordinate with design/content teams to ensure SEO standards are met.

3. Brand, Content & Communication

• Oversee the creation of marketing content — blogs, emails, social posts, brochures, case studies,

videos, and presentations.

• Maintain brand guidelines and ensure cohesive communication across the organisation.

• Work with internal and external creative teams for design and content execution.

4. Exhibitions, Events & Offline Marketing

• Lead planning and execution of marketing for exhibitions and trade shows.

• Support stall layout planning, branding materials, and event promotions.

• Manage lead handling and coordination before, during, and after events.

5. Lead Management & CRM Collaboration

• Ensure prompt assignment of incoming leads to the respective territory managers.

• Track lead flow, progress, and campaign effectiveness.

• Work closely with the sales team to improve follow-up quality and conversion tracking.

6. Market Research & Data Management

• Conduct competitive research, pricing insights, and industry analysis.

• Prepare scraping data and market intelligence reports.

• Support management with MIS and performance dashboards.

7. Performance Analysis & Reporting

• Monitor marketing KPIs across both digital and offline activities.

• Prepare regular performance reports with insights and improvement suggestions.

• Conduct A/B tests and track results for continuous optimisation.

Requirements:

• Excellent communication, planning, and coordination skills.

• 10+ years of experience in a marketing role (preferably B2B).

• Strong understanding of digital marketing (PPC, SEO, analytics).

• Ability to independently manage marketing activities with high ownership.

• Proficiency in tools: Google Ads, Analytics, Search Console, MS Office, CRM systems.

• Understanding of website platforms (WordPress, CMS tools).

• Ability to manage multiple projects and meet deadlines.

Desirable Skills:

• Experience with LinkedIn, Facebook, and Instagram marketing.

• Knowledge of email marketing tools or automation platforms.

• Creative thinking and copywriting ability.

• Google certifications are an added advantage.

Qualifications:

• Degree in Marketing, Business, Communications, IT, or a related field.

We are looking for an experienced, proactive, and self-driven Marketing Manager who can independently

manage and execute the overall marketing function. This role requires a strong understanding of both

traditional and digital marketing, combined with the ability to plan, implement, and monitor marketing

activities end-to-end.

The ideal candidate will take full ownership of marketing initiatives, coordinate with internal teams, and

drive brand visibility, lead generation, and marketing performance with minimal supervision.

About Digichefs

We’ve been reinventing the meaning of digital marketing or rather, advertising in a digital era since 2015. With over 5 years of cumulative marketing experience at the heart of the organization, we enable our clients to grow and meet their business objectives. Our sweet combination of technology, creative communication, and a thought-through execution strategy bolster the marketing vertical in your business center, so that you may focus on the next important item on your list. Let us help you build a recipe for success.

Know more about us:

Check our website http://www.digichefs.com/">www.digichefs.com   

Watch our journey so far  http://digichefs.in/emailer/digichefs/">Play Showreel - A 180 sec. Sneak Peek 

Why Join Digichefs

We are a boutique Digital Marketing Company focused on performance led to creative campaigns. 

A tight team of 40 makes us an ideal fit for any brand looking for a partner who can support their marketing setup or accelerate them in their growth stage. 

With efficient internal processes & subject expertise in digital, we forge as your extended marketing partner.

Direct access to the founders & the core team, flexibility & agility when situations demand so, clean reporting and transparency at every stage, while completely maintaining the security of your confidential data, are some reasons why our clients love us!

We were featured by:

Digital Agency Network - https://digitalagencynetwork.com/agencies/mumbai/">https://digitalagencynetwork.com/agencies/mumbai/

Learning Catalyst -  https://learningcatalyst.in/top-10-digital-marketing-agencies-mumbai/">https://learningcatalyst.in/top-10-digital-marketing-agencies-mumbai/

Social Somasa - https://www.socialsamosa.com/2020/03/agency-feature-digichefs/">https://www.socialsamosa.com/2020/03/agency-feature-digichefs/

Yara Book https://yarabook.com/read-blog/82135_the-best-social-media-marketing-agency-in-mumbai-digichefs.html">https://yarabook.com/read-blog/82135_the-best-social-media-marketing-agency-in-mumbai-digichefs.html

Job Responsibilities.

• Perform keyword research in coordination with client business objectives 
• Optimize keywords in existing content and uncover new opportunities for addition of keywords
• Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific 
• Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
• Client interactions and monthly meetings to discuss SEO strategies
• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages 
• Implement link building campaigns in coordination with client SEO goals
• Monitor and administer Google Analytics dashboards and point out key areas of importance in accordance of client goals
• Communication to team and management on project development, timelines, and results
• Work closely with the other team members to meet client goals

Requirements:

• Bachelor’s degree
• Significant Microsoft Excel experience preferred
• Basic knowledge of HTML preferred
• Good communication skills - written and spoken

Requirements:

• Experience in Frameworks: YII
• Must have good analytical and problem solving skills.
• Good Knowledge of OOPS.
• Write error free code and follow coding standards. Able to perform Code Review job.
• Work closely with QA person to assist in the testing process. 
• Perform R&D tasks if assigned and communicate with the Designer and UI team.
• Build reusable code and libraries for future use.
• Able to work closely with the team and meet the tight deadlines where necessary.
• Strong Communication Skills.

1. Develop and implement sales strategies and tactics to drive revenue growth for the company's corporate sales division

2. Identify new business opportunities and establish strong relationships with potential clients to expand the company's customer base

3. Execute effective sales pitches and presentations to showcase our products and services, highlighting their unique value proposition to potential clients

4. Conduct thorough market research to understand industry trends, competitor activities, and customer needs, ensuring our offerings remain competitive and relevant

5. Collaborate closely with cross-functional teams, including marketing and product development, to align sales efforts with overall company objectives

6. Manage the entire sales cycle, from lead generation to closing deals, while meeting or exceeding sales targets and KPIs

7. Maintain accurate and up-to-date sales records and reports, providing regular feedback and insights to the management team to drive continuous improvement

We are seeking a highly motivated and dynamic corporate sales executive to join our team at Setup Mastery. As a key member of our sales division, you will play a pivotal role in driving revenue growth by developing and implementing effective sales strategies. With your exceptional sales pitch skills and excellent communication abilities, you will identify new business opportunities and build strong relationships with potential clients. Your deep understanding of sales processes and market dynamics, coupled with your ability to effectively communicate the unique value of our products and services, will be instrumental in closing deals and exceeding sales targets.

You will leverage your technical expertise to drive the development of our website, property manager tools.

What are we looking for?

• 2+ years of experience
• Excellent in cross-browser web development using Python/Django.
• Really good understanding of HTML, CSS, Jquery
• Strong database concepts 
• Experience with DevOps practices and platforms (AWS, Fabric, Apache/Linux etc)
• Really good UX/UI sense
• Experience with caching technologies, NoSql databases
• Leadership skills, ability to handle, mentor junior developers
• Prior startup experience is a plus

What you will be doing?

• Develop high-volume, low-latency global products
• Take ownership of all web based product feature enhancements
• Ability to work on multiple projects at a time
• Work with product/design team to come up with an awesome product design/workflow
• Write well designed, testable, efficient, reusable code. 
• Investigate and present technology solutions and contribute to architectural improvements
• Mentor/Lead junior developers

 Job Description: