Meta Ads Specialist at Fantasy Fi · Sector 4, faridabad · 7 - 10 years · ₹4L - ₹8L / yr · Bootstrapped · Posted 25 Mar 2026

Job Description – Meta Ads Specialist (Facebook Ads Specialist)
Company: FantasyFi
Position: Meta Ads Specialist
Location: Faridabad, On site
Experience Required: 7- 10 years
About the Role
FantasyFi is seeking a highly skilled and performance-driven Meta Ads Specialist to lead and manage paid advertising initiatives across Meta platforms (Facebook & Instagram). This role demands a professional with substantial hands-on experience managing and scaling campaigns with significant advertising budgets.
The selected candidate will be responsible for handling advertising campaigns across multiple business domains, including FantasyFi (gaming platform) and Real Estate marketing campaigns. The role requires a strategic mindset, analytical strength, and a proven ability to deliver measurable performance outcomes.
Key Responsibilities
Plan, execute, and optimize paid advertising campaigns on Meta platforms
Manage and scale campaigns with a strong focus on ROI and cost efficiency
Develop and implement advanced audience targeting and retargeting strategies
Monitor, analyze, and optimize campaign performance metrics
Conduct structured A/B testing across creatives, audiences, and messaging
Drive lead generation, conversions, and customer acquisition objectives
Ensure accurate pixel tracking, event optimization, and attribution analysis
Collaborate with internal teams for creative assets and campaign alignment
Prepare performance reports with actionable strategic insights
Required Qualifications & Skills
4–6 years of hands-on experience in Meta / Facebook advertising
Strong expertise in Meta Ads Manager and Business Manager
Proven track record of performance-driven campaign management
Deep understanding of audience segmentation and targeting strategies
Experience in conversion optimization and funnel strategy
Strong analytical and data interpretation capabilities
Ability to manage multiple campaigns across varied objectives
Structured approach to testing, optimization, and scaling
Preferred Experience
Experience managing Real Estate advertising campaigns
Experience handling high-competition niches (gaming, consumer apps, etc.)
Familiarity with pixel tracking, event configuration, and attribution models
Exposure to landing page performance optimization

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We are looking for a skilled Meta Ads Specialist to manage and optimize Facebook and Instagram advertising campaigns. The candidate will be responsible for lead generation, audience targeting, campaign setup, budget management, ad creatives, performance tracking, and ROI optimization
🚀 We’re Hiring: Meta Ads Expert
Company: Magic Clickz
Location: Indore
Work Mode: Complete Work From Office (WFO)
Employment Type: Full-Time
Experience: 2–5 Years
We are looking for a Meta Ads Expert who can independently manage and optimize paid advertising campaigns across Facebook & Instagram and drive measurable business results.
Key Responsibilities:
- Plan, create, and manage Meta Ads campaigns across Facebook & Instagram.
- Develop strategies for lead generation, conversions, sales, and brand growth.
- Set up and optimize Custom Audiences, Lookalike Audiences, and Retargeting campaigns.
- Monitor and optimize campaign performance based on CTR, CPC, CPL, CPA, ROAS, conversions, etc.
- Manage campaign budgets and ensure efficient ad spend.
- Coordinate with the creative team to develop high-performing ad creatives and copies.
- Track campaign performance and prepare regular reports.
- Identify trends, test new strategies, and continuously improve campaign performance.
- Ensure proper implementation and monitoring of Meta Pixel and conversion tracking.
Requirements:
- 2–5 years of hands-on experience in Meta/Facebook & Instagram Ads.
- Strong understanding of paid social media advertising and campaign optimization.
- Experience in handling multiple ad accounts/campaigns.
- Good analytical and problem-solving skills.
- Ability to work with performance metrics and make data-driven decisions.
- Candidates must be available for full-time Work From Office in Indore.
What You'll Actually Do
This is not a coordination role. You'll be inside ad accounts every day making decisions that directly impact client growth.
Campaign Strategy & Execution
- Build, launch, and manage Meta Ads and Google Ads campaigns end-to-end
- Manage ecommerce, lead generation, and conversion-focused campaigns
- Create scalable account structures across Meta and Google
- Set up audiences, placements, bidding strategies, budgets, and creative testing frameworks
- Plan and execute testing roadmaps for accounts under management
Optimization & Performance Management
- Monitor account performance daily
- Analyze CTR, CPM, CPC, CPA, ROAS, MER, Frequency, Conversion Rate, and other key metrics
- Identify winning opportunities and scale them profitably
- Diagnose performance drops and recommend corrective actions
- Manage budgets efficiently across multiple client accounts
- Continuously improve campaign performance through data-backed experimentation
Creative Strategy Collaboration
- Work closely with designers and content teams to develop high-performing creatives
- Translate performance insights into actionable creative briefs
- Analyze competitor ads, market trends, and consumer behavior
- Identify creative fatigue and recommend fresh testing angles
- Understand what makes winning ad creatives work and how to replicate success
Client Communication
This role is client-facing.
- Join weekly client review calls
- Present campaign performance confidently and clearly
- Explain strategies, results, and recommendations without jargon
- Respond professionally to client communications
- Manage expectations and proactively flag risks or opportunities
- Build trust through transparency and data-driven decision making
AI-First Workflow
At Kontrah Labs, AI is part of how we work.
You'll be expected to:
- Use ChatGPT, Claude, Gemini, or similar tools daily
- Use AI for research, reporting, copywriting, analysis, and ideation
- Build prompt workflows that improve efficiency and quality
- Use AI creative tools to accelerate testing and production
- Stay updated on emerging AI tools and bring useful ideas to the team
If a task can be completed better and faster with AI, we expect you to know how.
Must-Have Requirements
Experience
- 2–3 years of hands-on paid media experience
- Minimum 2 years of agency-side experience managing multiple client accounts
- Proven experience managing Meta Ads and Google Ads accounts independently
- Experience handling monthly ad spends across multiple accounts
Platform Expertise
- Strong expertise in Meta Ads Manager
- Strong expertise in Google Ads (Search, Shopping, Performance Max)
- Understanding of audience strategy, attribution, bidding, scaling, and conversion optimization
- Familiarity with GA4, Meta Pixel, Conversion API, and tracking fundamentals
Skills
- Strong communication and presentation skills
- Excellent problem-solving mindset
- Strong analytical thinking and decision-making ability
- Understanding of ad creatives and creative testing frameworks
- Comfortable interpreting data and translating it into action
- Good Google Sheets / Excel skills
AI Adoption
- Active daily user of AI tools such as ChatGPT, Claude, Midjourney, Gemini, Perplexity, or similar
- Able to demonstrate real AI workflows used in daily work
Nice to Have
- Experience working with D2C or ecommerce brands
- Experience with Shopify brands
- Familiarity with landing page optimization and CRO principles
- Exposure to creative strategy and copywriting
- Experience managing premium or high-AOV brands
Job Responsibilities:
Plan, launch, and optimize Meta (Facebook & Instagram) and Google Ads campaigns.
Monitor campaign performance and improve ROAS, CPA, CTR, and conversions.
Manage campaign budgets and perform A/B testing for creatives and audiences.
Track performance using Google Analytics, Meta Ads Manager, and Google Ads.
Collaborate with the creative team to develop high-performing ad creatives and landing pages.
Prepare weekly and monthly performance reports with actionable insights.
Requirements:
1–3 years of experience in Meta and Google Ads.
Internship experience preferred
Strong understanding of performance marketing, conversion tracking, and analytics.
Experience with Google Analytics, Google Tag Manager, and Meta Pixel is preferred.
Analytical mindset with excellent problem-solving skills.
Key Skills: Meta Ads, Google Ads, Performance Marketing, ROAS Optimization, Google Analytics, A/B Testing, Campaign Management.
Responsibilities:
- Plan, launch, and optimize campaigns across Meta and Google platforms.
- Manage budgets and daily campaign performance.
- Scale profitable campaigns while maintaining efficiency targets.
- Build acquisition and retargeting audiences.
- Create lookalike audiences.
- Develop testing frameworks for campaign scaling.
- Work closely with designers and content teams.
- Recommend creative improvements based on campaign data.
- Drive testing of creatives and messaging.
- Maintain campaign dashboards.
- Analyze campaign performance.
- Present recommendations and insights to leadership.
- Ensure accurate tracking implementation.
- Monitor attribution and conversion reporting.
- Performance Optimization (Improve):
● ROAS
● CAC
● CPA
● Conversion Rate
● Customer Acquisition Volume
Requirements:
- Minimum 1 year of hands-on experience with Meta Ads & Google Ads
- Strong understanding of performance marketing & campaign optimization
- Ability to work closely with designers and the content team
- Experience with E-commerce & D2C brands is preferred
- Data-driven mindset with a focus on leads, sales & ROAS
Dear Candidate,
Greeting from NAM Info Pvt Ltd.
We have a role for Meta Ads Manager position with NAM Info.
This role will be permanent with NAM info and deploy to client location Bangalore.
Work Mode: WORK FROM OFFICE
Notice Period: Immediate to 15 days Max
A decent hike can be provided based on current CTC
Role Descriptions:
Exp Range: 4 to 6 years
Key Responsibilities*
Primary Skill: Meta Ads Manager| Facebook & Instagram
Preferred: TikTok| Snapchat| Reddit| LinkedIn
Job Summary:
We are looking for an experienced Paid Social Media Buyer to support Adobes in-house paid social team. The candidate must have 4+ years of hands-on experience managing and optimizing Meta campaigns| with additional paid social platform experience preferred.
Key Responsibilities
- Execute end-to-end paid social campaigns from setup and launch through optimization and reporting.
- Manage and optimize campaigns across Meta| with exposure to TikTok| Snapchat| Reddit and LinkedIn.
- Partner with Marketing and Media Strategy teams to define objectives| budgets audiences| timelines| and creative requirements.
- Monitor campaign performance and drive ongoing optimization based on data and insights.
- Coordinate with Analytics| Operations| WebDev| and creative teams for campaign readiness and measurement.
- Manage multiple campaigns simultaneously while meeting quality and delivery timelines.
Desire candidate
- Candidate should have valid PF.
Regards,
NAM Info
JOB DESCRIPTION – PERFORMANCE MARKETING SPECIALIST
Key Responsibilities:
- Plan, execute, and optimize performance marketing campaigns across Google Ads and Meta Ads.
- Manage campaigns for e-commerce websites, including product-based advertising, lead generation, conversions, and revenue-focused campaigns.
- Develop and implement paid advertising strategies based on campaign objectives, target audience, budget, and business goals.
- Monitor campaign performance and optimize CPC, CTR, CPA, ROAS, conversion rate, and overall ROI.
- Handle multiple client accounts and manage campaigns across different industries and business requirements.
- Independently manage assigned projects as well as collaborate effectively with the performance marketing team.
- Conduct keyword research, audience targeting, competitor analysis, ad copy testing, and campaign structuring.
- Create and manage different campaign types across Google Ads, including Search, Display, Performance Max, Shopping, and YouTube Ads.
- Plan and manage Meta Ads campaigns, including prospecting, retargeting, catalog/product ads, and conversion campaigns.
- Analyze campaign data and prepare regular performance reports with actionable insights and recommendations.
- Continuously test and optimize ad creatives, audiences, placements, bidding strategies, and landing pages.
- Coordinate with content, design, SEO, and development teams to improve campaign performance and conversion rates.
- Stay updated with the latest trends, features, policies, and best practices in Google Ads, Meta Ads, and digital advertising.
Required Skills & Experience:
- Proven hands-on experience working with both Google Ads and Meta Ads.
- Experience working with e-commerce websites and performance marketing campaigns is highly preferred.
- Experience handling multiple clients/accounts simultaneously.
- Ability to independently manage projects from campaign planning and execution to optimization and reporting.
- Experience working both individually and as part of a team.
- Strong understanding of conversion tracking, remarketing, audience targeting, bidding strategies, and campaign optimization.
- Good analytical and problem-solving skills with the ability to interpret campaign data and identify growth opportunities.
- Hands-on experience with Google Analytics/GA4, Google Tag Manager, Google Merchant Center, and other relevant marketing tools is preferred.
- Strong understanding of KPIs such as ROAS, ROI, CPA, CPC, CTR, CPL, and conversion rate.
- Excellent communication and client-handling skills.
WE’RE HIRING | META ADS PERFORMANCE MARKETER
Company: SOCIALSECT
Department: Performance Marketing
Employment Type: Full-Time / Contractual (as applicable)
Work Mode: [Remote/Hybrid/On-site]
Experience Required: Proven experience managing Meta Ads for 8–10 clinics or more
About SOCIALSECT
SOCIALSECT is a growth-focused digital marketing agency helping brands strengthen their digital presence, acquire customers, and achieve measurable business results through strategic marketing.
We are looking for a highly skilled Meta Ads Performance Marketer with substantial experience managing advertising campaigns for medical clinics. The ideal candidate must have exceptional hands-on expertise in Meta Ads, a strong understanding of healthcare marketing, and the ability to generate quality leads while optimizing campaign performance.
Key Responsibilities
1. Meta Ads Campaign Management
- Plan, launch, manage, and optimize high-performing advertising campaigns across Facebook and Instagram.
- Develop performance-driven strategies aligned with client objectives, including lead generation, appointment bookings, and patient acquisition.
- Manage multiple clinic advertising accounts simultaneously while maintaining campaign quality and performance.
- Conduct audience research, competitor analysis, retargeting, and campaign segmentation.
2. Medical & Healthcare Marketing
- Demonstrate proven experience managing Meta Ads campaigns for at least 8–10 medical clinics.
- Understand the unique advertising requirements of medical practices, including lead quality, appointment conversion, and patient acquisition.
- Develop strategies tailored to different medical specialties, such as dermatology, dentistry, cosmetology, aesthetics, fertility, and other healthcare services.
- Ensure campaigns comply with applicable Meta advertising policies and healthcare-related advertising guidelines.
3. Performance Optimization & Lead Generation
- Monitor and optimize key performance metrics, including CPL, CTR, CPC, CPM, conversion rate, and cost per qualified lead.
- Analyze campaign data to identify opportunities for improved performance and reduced acquisition costs.
- Test multiple creatives, ad copies, audiences, placements, and campaign strategies.
- Work toward improving lead quality, appointment bookings, and overall return on ad spend wherever applicable.
- Identify underperforming campaigns and implement corrective strategies promptly.
4. Tracking, Reporting & Analytics
- Set up and troubleshoot Meta Pixel, Conversions API, and conversion tracking where required.
- Prepare regular campaign performance reports with actionable insights and recommendations.
- Use Meta Ads Manager and relevant analytics tools to evaluate campaign effectiveness.
- Track leads beyond initial acquisition wherever data is available to understand lead quality and conversion outcomes.
5. Team & Client Coordination
- Collaborate with the creative team to develop high-converting ad creatives, videos, and landing pages.
- Coordinate with account managers and clients to understand campaign objectives and business requirements.
- Recommend improvements to landing pages, lead forms, and conversion funnels.
- Communicate campaign performance, challenges, and optimization plans clearly and professionally.
Required Skills & Qualifications
- Demonstrable hands-on expertise in Meta Ads Manager.
- Experience managing advertising campaigns for at least 8–10 medical clinics.
- Strong understanding of Facebook and Instagram advertising strategies.
- Excellent English communication skills, both written and verbal.
- Proven expertise in lead generation and performance marketing.
- Strong analytical skills and the ability to make data-driven decisions.
- Experience with audience targeting, retargeting, A/B testing, and budget optimization.
- Familiarity with Meta Pixel, Conversions API, conversion tracking, and analytics.
- Ability to manage multiple campaigns and accounts independently.
- Strong problem-solving skills, ownership, and accountability for campaign performance.
Preferred Qualifications
- Experience working with international medical clinics, particularly in the UAE, UK, USA, or other international markets.
- Experience with medical aesthetics, dermatology, dental clinics, cosmetic procedures, or other specialized healthcare services.
- Familiarity with CRM integrations, lead tracking, and automated follow-up systems.
- Experience optimizing campaigns for qualified leads and actual appointment bookings rather than lead volume alone.
- A portfolio or documented case studies demonstrating campaign results.
What We Expect From You
We are looking for someone who can demonstrate exceptional practical knowledge of Meta Ads—not just someone familiar with the platform.
The ideal candidate should be able to:
- Explain the strategy behind successful medical clinic campaigns.
- Demonstrate measurable results from previous campaigns.
- Identify why campaigns underperform and explain how to improve them.
- Understand the difference between generating inexpensive leads and generating high-quality, convertible leads.
- Take complete ownership of campaign execution, optimization, and reporting.
Application Requirements
Interested candidates should share:
- An updated CV or résumé.
- A portfolio or case studies of medical clinic campaigns managed.
- The number and types of clinics they have worked with.
- Examples of campaign performance, including CPL, lead quality, appointment bookings, and other relevant metrics.
- Their experience with international healthcare clients, if applicable.
- Current location, availability, and expected compensation.
Important: Candidates without substantial hands-on Meta Ads experience in the medical or clinic sector may not be shortlisted.
Join SOCIALSECT
If you have exceptional Meta Ads expertise, understand medical clinic lead generation, and can demonstrate a track record of delivering measurable results, we would love to hear from you.
Apply now and help us drive performance that matters.
Plan, execute and optimize Meta & Google Ads.- Set up conversion tracking (Pixel, GTM, Events).- Perform A/B testing.- Scale successful campaigns.- Prepare weekly performance reports.- Analyze KPIs and optimize campaigns.
Key Responsibilities 1. Campaign planning and execution • Build and launch new paid media campaigns for clients and partners on Google Ads, Meta and LinkedIn, plus other channels as relevant. • Manage platforms end to end: budgets, bidding, audiences, creatives, A/B tests and ongoing optimization toward ROI, ROAS and CPL targets. • Keep day-to-day operations aligned with campaign strategy and commercial goals, and deliver work by agreed deadlines. 2. Strategy and market insight • Support the TL in shaping the overall paid media and performance marketing strategy. • Track market trends, seasonality and competitor activity, and apply what you learn to live campaigns. • Stay current on platform updates, new ad formats and industry best practice. 3. Analytics and reporting • Use conversion tracking data and GA4 to find optimization opportunities and improve campaign performance. • Build performance dashboards in Looker Studio or similar tools. • Prepare analysis and insights for fortnightly and monthly client reviews. 4. Client and team collaboration • Contribute to weekly client calls and keep WIPs, roadmaps and client logs up to date. • Handle day-to-day client communication, requests and deliverables, and flag priorities and risks early. • Coordinate with creative, content and tech teams so campaigns support wider business objectives. Requirements • Proven track record of setting up and optimizing campaigns on Google Ads (Search, Display, YouTube, Performance Max), Meta Ads and LinkedIn Ads. • Strong working knowledge of Google Analytics (GA4), Google Tag Manager and conversion tracking setup. • Comfortable with reporting tools such as Looker Studio, and with Excel or Google Sheets for analysis. • Solid understanding of performance metrics (ROAS, CPL, CPA, CTR, CVR, LTV) and how to act on them. • Experience preparing client-ready performance reports and presenting insights in review calls. • Excellent written and spoken English, with confident client communication. • Strong organization: able to prioritize across multiple accounts and meet deadlines. • Analytical, curious and detail-oriented, with a habit of testing and learning.













