Hiraya Digital

1. Create visually appealing designs for digital marketing campaigns:

Design engaging graphics for social media posts, ads, and banners across platforms like Facebook, Instagram, Twitter, and LinkedIn. Develop eye-catching visuals for email campaigns, newsletters, and digital assets that align with client objectives and brand guidelines. Collaborate with the marketing team to ensure designs effectively communicate key messages and drive audience engagement. 2. Collaborate with cross-functional teams to produce high-quality visual content:

Work closely with marketing managers to integrate graphics seamlessly into multimedia campaigns. Provide creative input and direction to ensure consistency and coherence in visual storytelling across different digital channels. 3. Maintain brand consistency and quality across all design projects:

Uphold brand identity guidelines and standards in all design outputs, ensuring cohesive and professional representation of client brands. Review and refine designs based on feedback from stakeholders to achieve desired visual impact and effectiveness. 4. Stay updated with industry trends and best practices in graphic design:

Research and adopt new design tools, techniques, and trends relevant to digital marketing and visual communication. Proactively share insights and recommendations with the team to enhance creative processes and deliver innovative design solutions. 5. Create the Brand Book from scratch: 

Lead the creation of the company's Brand Book, developing comprehensive brand guidelines, visual identity elements, and brand assets. Collaborate closely with key stakeholders to ensure the Brand Book reflects and reinforces the brand’s values and goals. Requirements:

Proven experience as a Graphic Designer in a digital marketing agency or related industry. The designers should be familiar with the basics of video editing and can create basic reels, GIFs, and motion stories Strong portfolio showcasing creative design work across various digital platforms. Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other relevant design software. Solid understanding of design principles, typography, and color theory. Ability to work collaboratively in a remote team environment, with excellent communication and time-management skills. Bachelor's degree in Graphic Design, Visual Arts, or a related field is preferred.

Job Title: Marketing Manager

Location: Remote

Job Type: Full-time

Company Description:

We are a fast-growing digital marketing agency providing services to small and medium-sized businesses. Our team is passionate about helping clients achieve their marketing goals through creative strategies and effective implementation. As a fully remote company, we strive to create a positive and inclusive work environment. Please check out our website to know more about us.hiraya.digital

Position Overview:

We seek a highly motivated Marketing Manager to join our dynamic team at Hiraya Digital. The ideal candidate will have a strong background in design and marketing, with the ability to create and manage engaging social media content. They should possess excellent communication skills, be fluent in English, and be available during US time zones.

Responsibilities:

• Develop and execute a comprehensive marketing strategy aligned with client needs and goals.
• Lead the marketing team in creating innovative campaigns to engage clients' target audiences.
• Closely involved in cross-checking, approving, and overseeing social media postings.
• Oversee the creation of high-quality content such as social media graphics, content calendars, emailers, and websites.
• Collaborate with cross-functional teams to address clients' challenges in real time.
• Work closely with graphic designers and video editors to produce compelling visual content.
• Implement digital marketing strategies to enhance brand visibility and drive website traffic.
• Manage paid advertising campaigns, including Google Ads, Facebook Ads, and other platforms.
• Analyze campaign performance metrics and recommend optimizations.
• Stay updated with digital marketing trends and best practices.
• Provide strategic solutions and act as a thought leader within the team.
• Effectively communicate ideas and strategies to clients.
• Thrive in a fast-paced work environment.

Requirements:

• Minimum 3 years of working experience as a Marketing Manager. 
• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• Proven experience in project management.
• Proven experience in digital marketing or marketing coordination roles, with a solid understanding of social media platforms.
• Excellent written and verbal communication skills, with the ability to craft engaging content.
• Strong organizational and time-management skills, capable of handling multiple tasks and deadlines.
• Proficiency in Microsoft Office Suite and familiarity with marketing tools.
• Ability to work independently and collaboratively in a fast-paced, remote work environment.
• Availability to collaborate during US time zones as needed.

Expertise in Software:

• Expertise in Meta suite (Instagram, Facebook, Whatsapp).
• Expertise in Design tools such as Photoshop and Illustrator. 
• Experience using project management software like Asana 

Benefits:

• Opportunities for professional development and growth.
• Flexible working hours.
• Positive and inclusive work environment.

Job Description:

We are looking for a creative and proactive Social Media Intern to support our digital presence. You will be responsible for scheduling and posting content across platforms, engaging with followers, and assisting in executing social media campaigns.

Key Responsibilities:

• Handle day-to-day social media postings
• Monitor engagement and trends
• Maintain posting calendars

1. Create original and engaging content:

• Develop high-quality written content for websites, blogs, social media, and other digital platforms.
• Craft clear, compelling copy that communicates client messages effectively and aligns with brand voice and guidelines.

2. Craft captivating captions and creative one-liners:

• Write impactful captions for social media posts across platforms like Facebook, Instagram, Twitter, and LinkedIn.
• Develop creative one-liners that capture attention and encourage audience interaction and engagement.
• Ensure captions and one-liners reflect brand personality and resonate with target demographics.

2. Manage content creation and distribution:

• Create and maintain content calendars to ensure consistent delivery of fresh and relevant content.
• Collaborate with marketing managers to integrate visual elements and optimize content for SEO and user engagement.

3. Respond to reviews on Yelp and Google My Business:

• Monitor and manage online reviews and customer feedback on platforms like Yelp and Google My Business.
• Craft responses that uphold the brand reputation, address customer concerns and encourage positive engagement.

4. Stay updated with industry trends and best practices:

• Research industry trends and the competitive landscape on platforms like Instagram, Dribble, Behance, and Pinterest to generate content ideas and stay ahead of digital marketing trends.
• Implement SEO best practices to optimize content for search engines and enhance visibility.

5. Auditory Functions:

• Proofread every document that goes out to the client, including all contact information, grammar check, spell-check, addresses, etc.
• Check each profile on Instagram & Facebook for proper postings before logging out for the day.

6. Miscellaneous:

• Attend all client calls with Marketing Managers and prepare minutes of the meeting.
• Understand and familiarize yourself with the client’s behavior, work style likes/dislikes to work more effectively on content creation.
• Schedule posts across social media platforms to ensure timely and consistent content delivery

Requirements:

• Proven experience as a Content Writer, Copywriter, or similar role in a digital marketing environment.
• Excellent writing and editing skills, with a strong command of grammar, punctuation, and style.
• Experience creating content for websites, social media, blogs, and other digital platforms.
• Familiarity with SEO principles and best practices.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Strong communication skills, both written and verbal.
• Bachelor's degree in English, Journalism, Communications, Marketing, or a related field is preferred.

Benefits:

• We provide great opportunities for career growth.
• Flexible remote work arrangements.
• Collaborative and supportive work environment committed to creativity and innovation in digital marketing.

• Plan and execute paid ad campaigns (Google, Facebook, LinkedIn, etc.).
• Optimize performance to maximize ROI and reduce costs.
• Analyze campaign metrics and prepare performance reports.
• Collaborate on creative ad copy and visuals.
• Stay updated on trends and implement A/B testing.

Qualifications:

• Proven experience in paid advertising (Google Ads, Facebook Ads Manager).
• Strong analytical and budget management skills.
• Certification in Google Ads or Facebook Blueprint (preferred).
• Excellent communication and teamwork abilities.