
Job Title: Performance Marketing Associate
Location: Pune
We are looking for a Performance Marketing Associate to join our team at Propacity. In this role, you will help execute and optimize digital marketing campaigns tailored for the real estate sector, focusing on lead generation, customer acquisition, and revenue growth.
You will work closely with senior marketing professionals, gaining hands-on experience in paid media, performance tracking, and campaign optimization. If you have a data-driven mindset, strong analytical skills, and a passion for digital marketing, we’d love to hear from you!
Responsibilities:
- Assist in planning and executing digital advertising campaigns across Google Ads, Facebook, Instagram, LinkedIn, and other paid media platforms.
- Monitor campaign performance, analyze data, and provide insights to optimize ROI and lead quality.
- Conduct market research and competitor analysis to refine targeting and messaging strategies.
- Work closely with creative and content teams to develop engaging ad copies and visuals.
- Utilize web analytics tools to track, measure, and report on key performance indicators (KPIs).
- Support senior marketing managers in client calls, reporting, and campaign optimizations.
Skills & Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field (MBA is a plus).
- 1-3 years of experience in digital marketing, performance marketing, or a similar role.
- Experience in the real estate industry is preferred but not mandatory.
- Familiarity with Google Ads, Facebook Ads Manager, and other digital advertising platforms.
- Strong analytical skills with the ability to interpret data and suggest improvements.
- Excellent communication and collaboration skills.
- A proactive, detail-oriented approach to campaign execution and optimization.
What We Offer:
- Learn & grow in one of India's fastest-growing real estate proptech companies.
- Work with industry experts and gain hands-on experience in performance marketing.
- Access the latest marketing automation & analytics tools for campaign execution.
- Collaborative, innovative, and fast-paced work environment with exciting career growth opportunities.
About Propacity:
Propacity is one of India's fastest-growing proptech companies. Since our founding in 2021, we have empowered 100+ top real estate developers by increasing their sales velocity, simplifying operations, and providing cutting-edge tech solutions. We are backed by leading investors, including Good Capital, Inuka Capital, and 30+ unicorn/soonicorn founders.

About Propacity PropTech Pvt Ltd
About
Propacity is one of India's fastest growing proptech companies. Founded in 2021, Propacity's solutions have empowered over 100+ top real estate developers across the country - increased their sales velocity, simplified their operations, managed their compliance, found unique market insights, replaced complex products and excel based workflows through its robust tech product.
We're a team of ex-real estate and technology operators, who've worked in high-impact growth companies and are on the journey to building one. Backed by top investors like Good Capital, Inuka Capital, 30+ leading unicorn/soonicorn founders and domain experts.
Vision 2030:
We want to become the go-to choice for every Indian homebuyer, transforming the real estate landscape with trust and efficiency through Propacity-powered developers and brokers. As India's real estate grows from $250B to a $1Trillion economy by 2030 - we're on a mission to organize, streamline, and bring trust to the industry - where India invests their entire life savings.
Candid answers by the company
Propacity is one of India's fastest growing proptech companies. Founded in 2021, Propacity's solutions have empowered over 100+ top real estate developers across the country - increased their sales velocity, simplified their operations, managed their compliance, found unique market insights, replaced complex products and excel based workflows through its robust tech product.
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1. Recruit and train to ensure that there is enough strength to handle the sales projections 15 days in advance
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Increasingly is an award-winning, fast-growing retail technology company focused specifically on the automation of cross-selling for online retailers.
Our clients include large global corporations like Samsung, Motorola & Canon to several small to medium size retailers across the globe. Our AI-based algorithms help a customer buying a TV on Samsung to find the matching sound bar & purchase both together.
Increasingly is headquartered in London with offices in Lisbon & Bangalore. We work with clients in over 30 countries & 20 languages.
We are looking to rapidly expand our technology & product development operations in India. And we need smart, ambitious people like you who enjoy a fun yet challenging work environment.
We believe strongly that diversity & inclusion are the foundations for a lasting, incredible culture. We also believe that it’s important to get the balance right between work & life.
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- You possess an appetite for problem-solving and critical thinking
- Back-end development is an inherently collaborative task. It can be made very difficult if there isn’t clear and concise communication within a dev team. You are a great communicator and a great developer
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- You possess good technical communication skills: Can effectively communicate project needs with both front and back-end teammates
- High emotional intelligence: Self-aware and attuned to their peers’needs
- Be the best back-end developer by sheer discipline, motivation, and effort
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- 2-3.5 years’ experience in back end Java/J2EE application development with clear understanding of Microservices
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- Experience in Java Version 0+. Good experience with JMS, Spring & Hibernate
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- Hands on experience in using Application/Web servers like JBoss and Tomcat servers. Worked on databases like Oracle & MYSQL
- Experience with e-commerce, retail, analytics, advertising, or media would be an
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- You'll get to work in one of the hottest & fastest growing retail technologies in Europe right now
- You'll get paid a competitive salary & be working directly with a super experienced team of people
- You'll get a great place to come to work every day. Varied, complex, challenging & with a great culture that you can shape & change
Increasingly in the press & our awards
Forbes I https://junction.cj.com/article/increasingly-talks-tech-cju17">Commission Junction Blog I https://blog.rakutenmarketing.com/en-uk/news/technology-partner-increasingly-on-innovationand-the-value-of-dynamic-cross-selling/">Rakuten Blog I https://www.tradedoubler.com/en/blog/introducing-increasingly-market-leader-dynamic-crossselling/">Tradedoubler Blog
Experience: 2-6 years of experience in Manual & Automation Testing.
Location: Indore
Joining : Immediate / 15 Days / 1 Month
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1. Perform manual & Automated testing on all applications from the earliest opportunity and with precision before any application is deployed to production.
2. Develop and execute automated test suites.
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1. ISTQB Foundation Level Certification
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ThankYou & Best Regard's,

