
Job Title - Performance Marketing Manager
Location - Pune
We are looking for a highly skilled and experienced Performance Marketing Manager to join our team at Propacity. In this role, you will drive digital marketing strategies specifically tailored for the real estate sector, focusing on customer acquisition, lead generation, and revenue growth.
You will have a deep understanding of various online marketing channels, analytics, and performance tracking to optimize campaigns and maximize return on investment (ROI). This role requires a data-driven mindset, strong analytical skills, and the ability to manage multiple projects simultaneously.
Responsibilities
- Develop and execute comprehensive performance marketing strategies to drive customer acquisition, retention, and revenue growth.
- Plan and manage digital advertising campaigns across various channels, including paid search, display advertising, social media advertising, and affiliate marketing.
- Conduct thorough market research and analysis to identify target audiences, competitive landscape, and emerging trends to optimize campaign targeting and messaging.
- Monitor and analyze key performance indicators (KPIs) to assess campaign effectiveness and identify areas for improvement.
- Develop and execute performance marketing campaigns across digital channels such as Google Ads, Facebook, Instagram, and LinkedIn
- Collaborate with cross-functional teams, including creative, content, and development, to ensure seamless execution of marketing campaigns.
- Utilize web analytics tools to track, measure, and report on campaign performance, providing actionable insights and recommendations for optimization.
- Lead client calls for optimization and reporting purposes.
Skills and Qualities:
- Bachelor's degree in marketing, business, or a related field. A master's degree is a plus.
- Proven 3+ years of work experience as a Performance Marketing Manager or in a similar digital marketing role.
- Experience of working in the Real Estate Industry.
- Strong understanding of performance marketing concepts, channels, and best practices.
- Proficiency in using digital advertising platforms, such as Google Ads, Facebook Ads Manager, and other programmatic platforms.
- Excellent communication and collaboration skills, with the ability to work cross-functionally and influence stakeholders.
- Up-to-date knowledge of the latest digital marketing trends, technologies, and industry best practices.
What We Offer:
- Learn from industry experts and scale your career in real estate performance marketing.
- Be part of an innovative, data-driven, and supportive team.
- Access the latest marketing automation and analytics platforms.

About Propacity PropTech Pvt Ltd
About
Propacity is one of India's fastest growing proptech companies. Founded in 2021, Propacity's solutions have empowered over 100+ top real estate developers across the country - increased their sales velocity, simplified their operations, managed their compliance, found unique market insights, replaced complex products and excel based workflows through its robust tech product.
We're a team of ex-real estate and technology operators, who've worked in high-impact growth companies and are on the journey to building one. Backed by top investors like Good Capital, Inuka Capital, 30+ leading unicorn/soonicorn founders and domain experts.
Vision 2030:
We want to become the go-to choice for every Indian homebuyer, transforming the real estate landscape with trust and efficiency through Propacity-powered developers and brokers. As India's real estate grows from $250B to a $1Trillion economy by 2030 - we're on a mission to organize, streamline, and bring trust to the industry - where India invests their entire life savings.
Candid answers by the company
Propacity is one of India's fastest growing proptech companies. Founded in 2021, Propacity's solutions have empowered over 100+ top real estate developers across the country - increased their sales velocity, simplified their operations, managed their compliance, found unique market insights, replaced complex products and excel based workflows through its robust tech product.
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🌱 Performance Marketing Manager
📍 Location: Bhopal | 🕒 Work Hours: 10:00 AM – 7:00 PM
💼 Employment Type: Full-Time | 📅 Experience: 3 to 6 years
About Katyayani Organics
Katyayani Organics is a leading force in the agrochemical industry, dedicated to delivering sustainable, high-impact solutions to both D2C and B2B markets. Our commitment is to empower farmers through innovation, boosting productivity while preserving ecological balance. We are growing fast and looking for marketing talent ready to make a tangible difference in agriculture.
Role Overview
We are looking for a data-driven, ROI-focused Performance Marketing Manager to lead our paid media efforts. This role is ideal for someone who thrives on metrics, understands the nuances of digital platforms, and is eager to scale campaigns that drive real business results.
Key Responsibilities
- Strategize, execute, and continuously optimize campaigns on Google Ads, Meta (Facebook/Instagram), and other platforms.
- Manage performance marketing budgets to maximize ROAS and customer acquisition.
- Monitor KPIs and generate actionable insights from performance data.
- Run A/B tests on creatives, landing pages, and ad copies to boost campaign effectiveness.
- Partner with design, content, and product teams to ensure aligned messaging and branding.
- Track and report key campaign metrics using Google Analytics, ad dashboards, and internal tools.
- Keep up with digital marketing trends, algorithms, and emerging platforms.
What You’ll Need to Succeed
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 3–6 years of direct experience managing paid campaigns with clear ROI outcomes.
- Proven track record in Google Ads, Meta Business Manager, and PPC optimization.
- Strong analytical mindset with experience in data-led marketing decisions.
- Excellent communication and organizational skills.
- Ability to work cross-functionally and manage multiple priorities effectively.
Preferred Qualifications
- Background in agriculture, FMCG, or related industries.
- Professional certifications in Google Ads and/or Meta Blueprint.
Why Join Us?
At Katyayani Organics, you’re not just running ads — you're helping revolutionize agriculture. You’ll have the autonomy to test and scale campaigns in a purpose-driven environment, working with a passionate team committed to growth and sustainability.
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• Collaborate with product management and engineering teams to elicit and understand their requirements, challenges and develop potential solutions
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• 15+ years of strong experience in developing highly scalable backend and middle tier enterprise applications.
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management, skip tracing, field collection, legal services and work with the leading banks in India to provide debt collection services.
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- Experience - 3-6 yrs
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- Weekends Off - Saturday & Sunday Fixed Off
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