Zygasa

About Zygasa (zygasa.com)

Zygasa is building for the future of education - a future where learning is deeply personalised, instant, and built around the exact doubt a student has. We believe the next big shift in education will not come from more generic lectures or endless content libraries. It will come from AI-led learning support that understands where a student is stuck and gives help that feels specific, clear, and personal.

Zygasa aims to be one of the companies leading this shift. We are starting with students preparing for competitive exams like JEE, helping them get high-quality video explanations for very specific doubts. The larger ambition is to redefine how students ask questions, clear doubts, and learn

About the Role

We are hiring a Founding Growth Associate to own early growth experiments across influencer marketing, social media, paid ads, and AI-enabled content workflows. This is not a regular marketing role.

This is a zero-to-one builder role. You will work directly with the founding team and will be expected to move fast, try ideas, measure outcomes, and keep improving.

What You Will Own

Influencer Marketing

• Find relevant YouTube, Instagram, Telegram, and education creators.
• Reach out, negotiate pricing/deliverables, and manage creator conversations.
• Create briefs, hooks, talking points, and script inputs.
• Manage back-and-forth till campaigns go live.
• Track performance and build a repeatable influencer playbook

Social Media & Organic Growth

• Manage Zygasa social handles and create student-relevant content ideas.
• Experiment with reels, memes, carousels, student stories, and product-led content.
• Use trends and growth hacks to bring learners to Zygasa.
• Track reach, engagement, clicks, signups, and user quality.
• Figure out what content actually makes students try the product.

Paid Digital Marketing

• Run and monitor Instagram/Facebook ads, and Google ads if required.
• Test creatives, hooks, audiences, and landing pages.
• Track cost per click, cost per signup, and quality of users.
• Improve campaigns based on data and keep spend disciplined

AI-Enabled Execution

• Use AI for content ideas, captions, hooks, scripts, and campaign angles.
• Use AI-assisted tools for reels, shorts, creatives, and thumbnails.
• Create multiple content variations quickly.
• Research influencers, competitors, and student trends using AI.
• Summarise campaign performance and improve daily workflow efficiency.

What Success Looks Like in 3 Months

• Multiple influencer campaigns tested with clear learnings.
• Zygasa social handles become active, sharp, and consistent.
• We know which creators, hooks, formats, and channels work best.
• Paid ads tested with multiple creatives and audience segments.
• Quality students acquired at a disciplined cost.
• You independently own execution without daily hand-holding.
• Every week, there is visible learning, iteration, and improvement.

Who We Are Looking For

1. High ownership - takes responsibility without waiting for instructions.
2. Fast and agile - executes quickly and iterates faster.
3. Street-smart - can negotiate, follow up, and get things done.
4. Creative - can come up with sharp hooks, ideas, and campaigns.
5. AI-smart - uses AI tools to improve speed, output, and quality.
6. Analytical - cares about what worked, what did not, and why.
7. Clear communicator - can work with creators, students, and the founding team.
8. Headstrong but coachable - brings ideas but adapts based on feedback and data.
9. Excited about building - enjoys early-stage ambiguity and zero-to-one work.

This Role Is Not For You If

• You need a highly structured corporate setup.
• You wait for detailed instructions for every task.
• You only want to post on social media without owning growth.
• You are uncomfortable with negotiation, follow-ups, fast changes, or experiments.
• You do not actively use AI tools in your work.
• You care more about activity than outcomes.

Good To Have

• Experience with influencer marketing, creator outreach, or performance ads.
• Experience growing a student-focused page or community.
• Understanding of JEE/NEET/competitive exam students.
• Basic design or video editing sense.
• Comfort with ChatGPT, Claude, Canva, CapCut, Runway, Midjourney, or similar tools.
• Comfort with Google Sheets for campaign tracking.

Why Join Zygasa

This is a chance to join Zygasa at the earliest stage and help build the growth engine of an AI-first education company.

You will work directly with the founding team, run real growth experiments, use AI tools in practical workflows, and help shape how students discover and use the product.If you want to build, experiment, move fast, and take real ownership from day one, this role is for you.