Paid Marketing Executive
Finance sector
2 - 7 yrs
₹2L - ₹6L / yr
Ahmedabad, Gujrat
Skills
Digital Marketing
paid marketing
performance marketing
google
meta
Facebook Marketing
facebook
LinkedIn
paid campaign
ads manager
ads management
campaign manager
Google Adsense
Google AnalyticsGoogle Adwords
google ads
Campaign management
PAID CAMPAIGNS
PAID MARKETING
B2B Marketing
PPC
Google Tag Manager (GTM)
PAY PER CLICK
FACEBOOK ADS
INSTRAGAM ADS
We have opening for Paid Marketing Executive for Ahmedabad ( Ambavadi ) Location
Paid Marketing Executive
Job Description:
- Plan, launch, and optimize performance marketing campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
- Manage end-to-end campaign execution - from targeting, ad setup, creative testing, landing page optimization, to post-campaign reporting.
- Drive lead generation and user acquisition by optimizing for lower CPA and higher ROAS.
- Run remarketing, retargeting, and lookalike campaigns to nurture leads and improve conversion rates.Implement A/B testing for ad creatives, copies, landing pages, and funnels to maximize campaign performance.
- Leverage AI tools and automation techniques to streamline campaign processes, enhance efficiency, and improve overall campaign performance.
- Monitor budgets, track KPIs (CTR, CPC, CPA, ROAS, Conversion Rates), and ensure efficient utilization of ad spend.
- Track, analyze, and report performance using tools like Google Analytics, Google Tag Manager, Meta Ads Manager, LinkedIn Campaign Manager, and dashboards.
Requirements
2 + years of experience in performance marketing / digital marketing,
preferably in B2B or in Finance sector.
Hands-on expertise in Google Ads, Meta Ads, and LinkedIn Ads for B2b Marketing.
Strong analytical skills with experience in A/B testing, funnel optimization, and data-driven decision-making.
Proficiency in campaign tracking and analytics tools (Google Analytics, GTM, Ads Managers, etc.).
Ability to manage budgets effectively and deliver measurable business
outcomes.
Bachelor’s degree in Marketing, Business, or a related field
Certifications in Google Ads or Facebook Blueprint are a plus
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