Google AnalyticsWe have opening for Paid Marketing Executive for Ahmedabad ( Ambavadi ) Location
Paid Marketing Executive
Job Description:
- Plan, launch, and optimize performance marketing campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
- Manage end-to-end campaign execution - from targeting, ad setup, creative testing, landing page optimization, to post-campaign reporting.
- Drive lead generation and user acquisition by optimizing for lower CPA and higher ROAS.
- Run remarketing, retargeting, and lookalike campaigns to nurture leads and improve conversion rates.Implement A/B testing for ad creatives, copies, landing pages, and funnels to maximize campaign performance.
- Leverage AI tools and automation techniques to streamline campaign processes, enhance efficiency, and improve overall campaign performance.
- Monitor budgets, track KPIs (CTR, CPC, CPA, ROAS, Conversion Rates), and ensure efficient utilization of ad spend.
- Track, analyze, and report performance using tools like Google Analytics, Google Tag Manager, Meta Ads Manager, LinkedIn Campaign Manager, and dashboards.
Requirements
2 + years of experience in performance marketing / digital marketing,
preferably in B2B or in Finance sector.
Hands-on expertise in Google Ads, Meta Ads, and LinkedIn Ads for B2b Marketing.
Strong analytical skills with experience in A/B testing, funnel optimization, and data-driven decision-making.
Proficiency in campaign tracking and analytics tools (Google Analytics, GTM, Ads Managers, etc.).
Ability to manage budgets effectively and deliver measurable business
outcomes.
Bachelor’s degree in Marketing, Business, or a related field
Certifications in Google Ads or Facebook Blueprint are a plus
Shubham Vishwakarma
Full Stack Developer - Averlon
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Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon