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Performance Marketer

Performance Marketer

Performance Marketer

at GKMT IT

Posted by GKMT IT

1 - 3 yrs

₹2L - ₹10L / yr

Jaipur

Skills

Google Adwords

Facebook Marketing

Ads design

Google Adsense

1. Campaign Development: Creating and launching marketing campaigns across various channels, including social media, email, search, display, and affiliate marketing.

2. Targeting and Segmentation: Identifying and targeting specific audience segments to maximize campaign effectiveness and ROI.

3. Ad Optimization: Continuously monitoring and optimizing ad performance, including ad copy, images, targeting, and bidding strategies.

4. Budget Management: Managing and allocating marketing budgets to maximize ROI and achieve business objectives.

5. Data Analysis: Analyzing campaign data and metrics to measure performance, identify areas for improvement, and inform future marketing strategies.

6. A/B Testing: Conducting A/B testing and experimentation to optimize campaign elements, such as ad creative, landing pages, and email subject lines.

7. Conversion Rate Optimization: Optimizing landing pages, websites, and other digital assets to improve conversion rates and user experience.

8. Return on Ad Spend (ROAS) Analysis: Measuring and analyzing ROAS to ensure that marketing campaigns are generating a positive return on investment.

9. Cross-Channel Marketing: Coordinating and executing marketing campaigns across multiple channels, including social media, email, and search.

10. Team Collaboration: Working closely with cross-functional teams, including sales, product, and creative, to ensure that marketing campaigns are aligned with business objectives and goals.

1. Campaign Development: Creating and launching marketing campaigns across various channels, including social media, email, search, display, and affiliate marketing.

2. Targeting and Segmentation: Identifying and targeting specific audience segments to maximize campaign effectiveness and ROI.

3. Ad Optimization: Continuously monitoring and optimizing ad performance, including ad copy, images, targeting, and bidding strategies.

4. Budget Management: Managing and allocating marketing budgets to maximize ROI and achieve business objectives.

5. Data Analysis: Analyzing campaign data and metrics to measure performance, identify areas for improvement, and inform future marketing strategies.

6. A/B Testing: Conducting A/B testing and experimentation to optimize campaign elements, such as ad creative, landing pages, and email subject lines.

7. Conversion Rate Optimization: Optimizing landing pages, websites, and other digital assets to improve conversion rates and user experience.

8. Return on Ad Spend (ROAS) Analysis: Measuring and analyzing ROAS to ensure that marketing campaigns are generating a positive return on investment.

9. Cross-Channel Marketing: Coordinating and executing marketing campaigns across multiple channels, including social media, email, and search.

10. Team Collaboration: Working closely with cross-functional teams, including sales, product, and creative, to ensure that marketing campaigns are aligned with business objectives and goals.

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About GKMT IT

Founded :

2019

Type :

Products & Services

Size :

20-100

Stage :

Bootstrapped

About

GKMT IT is the best Digital Marketing, Website & App Development Company in Jaipur | Award winning Mobile Aplication Development Company

Read more

Company social profiles

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1 video

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Responsibilities:

Design and implementation of the overall backend architecture
“Pixel-perfect” implementation of our approved user interface
Design and deployment of our database
Mobile development
Design and construction of our REST API
Integrating our front-end UI with the constructed API
Design and implementation of continuous integration and deployment
Have knowledge of live streaming, video communication, and AWS IVS

Skills

Writing HTML, CSS, and JavaScript. Being up on the latest practices is a must, e.g., HTML5, CSS3, and ECMAScript 6 (minimum)
A relevant back-end programming language preferably Node.js
Database design and management, including being up on the latest practices and associated versions
Server management and deployment for the relevant environment
Familiarity with a relevant and globally supported framework—both front-end and back-end, if necessary—( e.g., React, Express, Meteor )
Ideally, familiarity with CSS preprocessors, bundlers, and associated languages/syntaxes/libraries ( e.g., Sass, Less, and webpack )
Thorough understanding of user experience and possibly even product strategy
Experience implementing testing platforms and unit tests
Proficiency with Git or similar version control tool
Appreciation for clean and well-documented code
Knowledge in AWS Amplify is a plus.

Read more

An IT Company

Manager - Lead Nurturing

An IT Company

Agency job

via Multi Recruit by Manjunath Multirecruit

Bengaluru (Bangalore)

5 - 6 yrs

₹8L - ₹10L / yr

Email Marketing

Lead Generation

Digital Marketing

B2B Marketing

Sales

+1 more

Create and manage nurture streams across email, digital, and direct mail that will progress the leads through various sales stages of the buyer's life cycle from awareness to selection
Run campaigns for lead management, lead nurturing, lead scoring, and lead routing
Look at holistic data on leads and customers to evaluate successful strategies and areas for improvement/growth.
Iterate and optimize campaigns to drive the best possible results
Work with the Product Marketing team to create and develop content-rich nurturing programs using consumer insights data and marketing automation tools
Partner with marketing to improve strategy and execution of demand generation efforts
Collaborate with sales operations on improving and troubleshooting issues with the lead management process
Develop and maintain nurture reporting methodology, reports and dashboards, including performance metrics for nurture tracks and KPIs for overall program performance

Qualifications & Skills

5-6 years in Marketing or Sales Operations role
At least 3+ years of experience managing email campaigns and program implementation
Strong experience using marketing automation tools is essential
Deep understanding of lead-to-revenue demand funnels, their characteristics and what causes Leads to move across stages
Experience in B2B software / SaaS space will be a big advantage
MBA from a reputed college, preferably in Sales and/or Marketing.
Excellent English presentation, written, and verbal communication skills, with an eye for quality and relevance
Strength in collaborating with cross-functional teams, including Product Marketing, Sales and Marketing
Self-directed, organized team player who is capable of hands-on- execution as well as long term business planning
Implement email marketing strategies to cultivate leads into new customers (and demonstrate with data).
Set up and document lead nurturing processes
Plan and implement trigger-based nurturing programs that target all stages of prospect development

Create and manage nurture streams across email, digital, and direct mail that will progress the leads through various sales stages of the buyer's life cycle from awareness to selection
Run campaigns for lead management, lead nurturing, lead scoring, and lead routing
Look at holistic data on leads and customers to evaluate successful strategies and areas for improvement/growth.
Iterate and optimize campaigns to drive the best possible results
Work with the Product Marketing team to create and develop content-rich nurturing programs using consumer insights data and marketing automation tools
Partner with marketing to improve strategy and execution of demand generation efforts
Collaborate with sales operations on improving and troubleshooting issues with the lead management process
Develop and maintain nurture reporting methodology, reports and dashboards, including performance metrics for nurture tracks and KPIs for overall program performance

Qualifications & Skills

5-6 years in Marketing or Sales Operations role
At least 3+ years of experience managing email campaigns and program implementation
Strong experience using marketing automation tools is essential
Deep understanding of lead-to-revenue demand funnels, their characteristics and what causes Leads to move across stages
Experience in B2B software / SaaS space will be a big advantage
MBA from a reputed college, preferably in Sales and/or Marketing.
Excellent English presentation, written, and verbal communication skills, with an eye for quality and relevance
Strength in collaborating with cross-functional teams, including Product Marketing, Sales and Marketing
Self-directed, organized team player who is capable of hands-on- execution as well as long term business planning
Implement email marketing strategies to cultivate leads into new customers (and demonstrate with data).
Set up and document lead nurturing processes
Plan and implement trigger-based nurturing programs that target all stages of prospect development

Read more

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