
1. Campaign Development: Creating and launching marketing campaigns across various channels, including social media, email, search, display, and affiliate marketing.
2. Targeting and Segmentation: Identifying and targeting specific audience segments to maximize campaign effectiveness and ROI.
3. Ad Optimization: Continuously monitoring and optimizing ad performance, including ad copy, images, targeting, and bidding strategies.
4. Budget Management: Managing and allocating marketing budgets to maximize ROI and achieve business objectives.
5. Data Analysis: Analyzing campaign data and metrics to measure performance, identify areas for improvement, and inform future marketing strategies.
6. A/B Testing: Conducting A/B testing and experimentation to optimize campaign elements, such as ad creative, landing pages, and email subject lines.
7. Conversion Rate Optimization: Optimizing landing pages, websites, and other digital assets to improve conversion rates and user experience.
8. Return on Ad Spend (ROAS) Analysis: Measuring and analyzing ROAS to ensure that marketing campaigns are generating a positive return on investment.
9. Cross-Channel Marketing: Coordinating and executing marketing campaigns across multiple channels, including social media, email, and search.
10. Team Collaboration: Working closely with cross-functional teams, including sales, product, and creative, to ensure that marketing campaigns are aligned with business objectives and goals.

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L2 Support
Location : Mumbai, Pune, Bangalore
Requirement details : (Mandatory Skills)
- Excell communication skills
- Production Support, Incident Management
- SQL ( Must have experience in writing complex queries )
- Unix ( Must have working experience on Linux operating system.
- Pearl/Shell Scripting
- Candidates working in the Investment Banking domain will be preferred
BlueOptima’s vision is to become the global reference for the optimisation of the performance of Software Engineers across all industries. We provide industry-leading objective metrics in software development. We enable large organisations to deliver better software, faster and at lower cost, with technology that pushes the limits of what has been done before.
We are a global company which has consistently doubled in headcount and revenue YoY, with no external investment. We currently are located in 4 countries: London (our HQ), Mexico, India and the US. A total number of 250+ employees (and increasing every day) from 34 different nationalities and with over 25 languages spoken.
We promote an open-minded environment and encourage our employees to create their own success story in this high-performance environment.
Location: Bangalore
Department: DevOps
Job Summary:
We are looking for skilled and talented engineers to join our Platform team and directly contribute to Continuous Delivery, and improve the state of art in CI/CD and Observability within BlueOptima.
As a Senior DevOps Engineer, you will define and outline CI/CD related aspects and collaborate with application teams on imparting training and enforcing best practices to follow for CI/CD and also directly implement, maintain, and consult on the observability and monitoring framework that supports the needs of multiple internal stakeholders.
Your team: The Platform team in BlueOptima works across Product lines and is responsible for providing a scalable technology platform which is used by the Product team to build their application, improve performance of it, or even improve the SDLC by improving the application delivery pipeline, etc.
Platform team is also responsible for driving technology adoption across the product development team. The team works on components that are common across product lines like IAM (Identity & Access Management), Auto Scaling, APM (Application Performance Monitoring) and CI/CD, etc
Responsibilities and tasks:
- Define & Outline of CI/CD and related aspects
- Own & Improve state of build process to reduce manual intervention
- Own & Improve state of deployment to make it 100% automated
- Define guidelines and standards of automated testing required for a good CI/CD pipeline, ensures alignment on an ongoing basis (includes artifacts generation, promotions, etc)
- Automating Deployment and Roll back into Production Environment.
- Collaborate with engineering teams, application developers, management and infrastructure teams to assess near- and long-term monitoring needs and provide them with Tooling to improve observability of application in production.
- Keep an eye on the emerging observability tools, trends and methodologies, and continuously enhance our existing systems and processes.
- Ability to choose the right set of tools for a given problem and apply that to all the applications which are available
- Collaborate with the application team for following
- Define and enforce logging standard
- Define metrics applications should track and provide support to application teams visualise same on Grafana (or similar tools)
- Define alerts for application health monitoring in Production
- Tooling like APM, E2E, etc
- Continuously improve the state of the art on above
- Assist in scheduling and hosting regular tool training sessions to better enable tool adoption and best practices, also making sure training materials are maintained.
Qualifications
What You Need to Succeed at BlueOptima:
- Minimum bachelor's degree in Computer Science or equivalent
- Demonstrable years of experience with implementation, operations, maintenance of IT systems and/or administration of software functions in multi-platform and multi-system environments.
- At least 1 year of experience leading or mentoring a small team.
- Demonstrable experience having developed containerized application components, using docker or similar solutions in previous roles
- Have extensive experience with metrics and logging libraries and aggregators, data analysis and visualization tools.
- Experience in defining, creating, and supporting monitoring dashboards
- 2+ Years of Experience with CI tools and building pipelines using Jenkins.
- 2 + Years of Experience with monitoring and observability tools and methodology of products such as; Grafana, Prometheus, ElasticSearch, Splunk, AppDynamics, Dynatrace, Nagios, Graphite ,Datadog etc.
- Ability to write and read simple scripts using Python / Shell Scripts.
- Familiarity with configuration languages such as Ansible.
- Ability to work autonomously with minimum supervision
- Demonstrate strong oral and written communication skill
Additional information
Why join our team?
Culture and Growth:
- Global team with a creative, innovative and welcoming mindset.
- Rapid career growth and opportunity to be an outstanding and visible contributor to the company's success.
- Freedom to create your own success story in a high-performance environment.
- Training programs and Personal Development Plans for each employee
Benefits:
- 32 days of holidays - this includes public and religious holidays
- Contributions to your Provident Fund which can be matched by the company above the statutory minimum as agreed
- Private Medical Insurance provided by the company
- Gratuity payments
- Claim Mobile/Internet expenses and Professional Development costs
- Leave Travel Allowance
- Flexible Work from Home policy - 2 days home p/w
- International travel opportunities
- Global annual meet up (most recent meetups have been held in Cancun and India Thailand, Oct 2022.
- High quality equipment (Ergonomic chairs and 32’ screens)
- Pet friendly offices
- Creche Policy for working parents.
- Paternity and Maternity leave.
Stay connected with us on https://www.linkedin.com/company/blueoptima">LinkedIn or keep an eye on our https://www.blueoptima.com/careers">career page for future opportunities!
Our client is the world’s largest media investment company which is
a part of WPP. Neo is a global digital transformation agency with 1200 employees across 21 nations.
Our team of experts support clients in programmatic, social, paid search, analytics, technology, organic search, affiliate marketing, e-commerce and across traditional channels.
We are currently looking for a Manager - Affiliate Marketing
This role is a full-time position based in India, supporting a global agency team and world-renowned client (the core team this individual will work with is based in the US). In this role, you will contribute to the success of one of the largest (affiliate) performance marketing programs, by managing administrative tasks, ongoing and short-term projects, and customer service inquiries.
Reporting of the role -
This role reports to the Director– Performance Marketing
Responsibilities / What your day-to-day job looks like:
You will be responsible for:
• Managing the public-facing application portal, which involves reviewing incoming program applications, determining whether they are a fit for the program, and following the steps to admit them.
• Assisting with partner inquiries in a timely and professional manner through Zendesk
• Conducting partner audits to ensure brand compliance and sending outreach to partners requesting updates when necessary
• Maintaining up-to-date records and screenshots of partner promotional activity
• Reviewing websites and apps for brand safety and fit.
What you’ll bring:
• Undergraduate degree from a recognized university
• Fluent in English (Professional level proficiency in reading, writing, speaking, and understanding required), including the ability to understand and address complex technical questions in English
• 3 years of relevant work experience
• Ability to work, make decisions, and complete tasks autonomously with limited supervision, while also knowing when to ask for clarification or guidance
• Content with repetitive tasks and projects
• Strong time management and organizational skills
• Enjoys answering customer questions
• Resourceful
• Online customer service experience (Experience with Zendesk is highly preferred, but not required)
• Can follow instructions and complete tasks with great attention to detail
• Comfortable working independently
- Setting KPIs, monitoring key trends, and helping stakeholders by generating insights from the data delivered.
- Understanding user behaviour and performing root-cause analysis of changes in data trends across different verticals.
- Get answers to business questions, identify areas of improvement, and identify opportunities for growth.
- Work on ad-hoc requests for data and analysis.
- Work with Cross functional Teams as when required to automate reports and create informative dashboards based on problem statements.
WHO COULD BE A GREAT FIT:
Functional Experience
- 1-2 years of experience working in Analytics as a Business or Data Analyst.
- Analytical mind with a problem-solving aptitude.
- Familiarity with Microsoft Azure & AWS PySpark, Python, Data Bricks, Metabase, Understanding of APIs, data warehouse and ETL etc.
- Proficient in writing Complex Queries in SQL.
- Experience in Performing hands-on analysis on data and across multiple datasets and databases primarily using Excel, Google Sheets and R.
- Ability to work across cross-functional teams proactively.
Senior PHP Laravel Developer
Position: Senior PHP Laravel Developer
Experience Required: up to 3 years
Positions: 03
About us:
Saakh is building a social networking platform for businesses who sell on credit in order to solve for their payment collection challenges faced by every seller on a day to day basis. Our vision is to make payments collections timely and automatic for these businesses. Saakh is building a community of trustable businesses. We are building an eco-system where a business who has cheated once can never cheat again.
Job description
You will be responsible for handling entire back-end infrastructure of Saakh. You will work closely with founder and CTO to discuss the strategy and to implement the said aforesaid within the deadlines. Saakh is a fast-moving start-up who is at the early stages, timely execution is of paramount importance.
Job responsibilities
- Build innovative, state-of-the-art applications.
- Ensure HTML, CSS, and shared JavaScript is valid and consistent across applications.
- Prepare and maintain all applications utilizing standard development tools.
- Utilize backend data services and contribute to increasing existing data services API.
- Lead the entire web application development life cycle right from concept stage to delivery and
post launch support.
- Convey effectively with all task progress, evaluations, suggestions, schedules along with
technical and process issues.
- Document the development process, architecture, and standard components.
- Coordinates with co-developers and keeps project managers well informed of the status of
development effort and serves as liaison between development staff and project manager.
- Keep abreast of new trends and best practices in web development.
Desired profile
- Previous working experience as a Laravel developer for 4+ years.
- BS/MS degree in Computer Science, Engineering, IT or similar relevant field.
- In depth knowledge of object-Oriented PHP and Laravel PHP Framework.
- MySQL profiling and query optimization.
- Creative and efficient problem solver.
- Excellent command on Core PHP and MySQL using MVC Architecture.
- Excellent skills in PHP/Javascript.
- Knowledge of At least one CMS (WordPress, Magento or Drupal)
- Excellent of Laravel framework.
- Strong object-oriented programming skills.
- General knowledge of both front-end and back-end web development from a consumer.
- Perspective Knowledge of eCommerce integration.
- Should know about child theme and its structure.
- Should know about creating plugins for theme customization
- It is must to have a high sense of integrity.
Are you one of us?
We welcome you to Saakh’s family.
ABOUT ANITECHSOL PVT LTD :
AnitechSol Pvt Ltd is into Software Product Development, Time and Material Contracting Services. Company has been in existence for about a decade. Currently, the focus of the company is to develop a mobile fitness app that gives guidance on fitness, diet and general lifestyle activities.
SKILLS REQUIRED : React Native, Python, Mobile apps, Mongodb, AWS
ROLES AND RESPONSIBILITIES :
Using the functional requirements provided, in the form of detailed functional requirements as well as Use Cases, code each use case from front end to back end. Ability to develop a complete flow.
While developing the application utilize the proper interactions between the pages, responsiveness and confirm to the overall architecture.
A certain level of creativity has to be there while developing the front end screens using the mockups provided by a designer. With regard to the backend, you have to develop apis confirming to the standards including the interactions with the database.
Quickly Troubleshoot, debug and upgrade software with a agile development mindset of a startup company.
REQUIREMENTS :
- Strong organisational and project management skills
- Proficient in front end and back end technologies
- Ability to solve technical problems creatively
- Driven to improve product progressively on daily basis
PERKS :
- Team: Get to work with an awesome team of Engineers
- Learning: As a fast paced startup, you get to learn fast.








