A Customer Experience Management solution for businesses. Listen to the voice of your customers, and act on it in real time! This is customer service redefined.
- To thoroughly understand the brand Kalpataru, product, competition, market and consumers related to the different projects of Kalpataru - Undertake key researches related to seek consumer insight for the different brands in different life cycle stages of the product - Prepare reports from market visits for different launches in the market for competition projects and share with S&M management team with key insights including the product recommendations, sales and marketing strategies, insights on pricing etc. - Work with reputed market research agencies for the different assignments - Lead key researches like Brand Health, Mystery Audit, Customer Satisfaction Surveys, vendor satisfaction surveys etc. through top notch research agencies and co-ordinate with various stakeholders across the organization - Analyse the consumer data through on ground activities during launches/activations, data analysis from customer reports etc. and help in key insights about the consumer - After every key launch do the loss order analysis study through a market research agency and share the report with senior management - Handle the entire award portfolio of Kalpataru, analyse award entries and be the custodian for Kalpataru awards including communication to customers, employees and other stakeholders - Corporate branding and communication related to corporate brochure, leaflets etc. to be managed. Be the custodian for the corporate facts, figures and guidelines and co-ordinate with various stakeholders for the same
Minimum 3 years experience in Digital Marketing with a specific strategies in Google Ad words, Facebook Ads. - Agency Experience managing multiple industries. - An exceptional understanding of online marketing in general including content strategy, placement strategy, and marketing research. - Being able to review a website, study their competitors, and plan and execute a marketing strategy exceptional to that market. PPC / SEM Specialist Responsibilities: - You will be building Google Ad words campaigns from scratch. - Managing negative keyword lists, ad extensions, ads, bid strategies - You will be responsible for landing page strategy and management - You will be responsible for building Facebook campaigns including building target audience