Xclusive Interiors

DIGITAL MARKETING & CONTENT SPECIALIST

Instagram · Reels · Content Creation · Trend Research · AI

Xclusive Interiors Pvt. Ltd. | Pimple Saudagar, Pune

Experience: 2–3 Years | Full-Time, In-Office | Compensation: Best in Industry

ABOUT THE ROLE

We are looking for a creative, Instagram-savvy and hands-on Digital Marketing & Content Specialist who understands trends, editing and what makes people stop scrolling.

You will work across two visually driven businesses:

Premium Luxury Interiors + E-commerce Jewellery

Management will provide the overall brand direction and marketing strategy. You will independently own the day-to-day Reel ideas, trend research, content creation, editing and Instagram execution.

KEY RESPONSIBILITIES

🎬 INSTAGRAM & REELS — PRIMARY RESPONSIBILITY

• Research latest Instagram trends, Reels, audio, hooks, formats, transitions and viral content.
• Track competitors, creators and trends across interiors, luxury, fashion, jewellery and lifestyle.
• Independently generate Reel ideas and adapt trends creatively for our brands.
• Convert raw footage, project videos, product photos and videos into engaging Reels.
• Edit Reels with strong hooks, pacing, text overlays, transitions, music and CTAs.
• Manage Instagram Reels, Stories and day-to-day content execution.
• Analyse views, retention, shares, saves, engagement and follower growth to improve future content.

💎 JEWELLERY CONTENT

Create aesthetic and engaging content around:

Jewellery Styling · Product Showcases · Fashion Trends · Festive Content · UGC · Transitions · Lifestyle Content

Experience or strong interest in fashion, jewellery, beauty or lifestyle content is a major advantage.

🏠 INTERIOR CONTENT

Create content around:

Luxury Homes · Before/After · Design Tips · Project Walkthroughs · Transformations · Behind-the-Scenes · Founder Content

🤖 AI & ADVANCED CONTENT TOOLS

• Strong working knowledge of AI-powered content creation and video tools.
• Experience with tools such as OpusClip, HeyGen, CapCut AI, Runway, Kling, Veo, Canva AI, ChatGPT, Gemini and Perplexity.
• Use AI for Reel creation, video repurposing, scripting, hooks, voiceovers, subtitles, visual generation, editing and content ideation.
• Actively explore new AI tools that can improve Reel quality, speed and creativity.

📣 META / FACEBOOK ADS — ADDED ADVANTAGE

Knowledge of Meta/Facebook Ads is an advantage.

Management will provide the strategy, budgets and direction. You should be able to assist with campaign execution, monitoring and basic optimisation.

WHAT WE'RE LOOKING FOR

• 2–3 years of hands-on Instagram/Reels/content experience.
• Excellent Reel editing and visual storytelling skills.
• Strong understanding of Instagram trends, viral formats and content hooks.
• Ability to independently research and create fresh Reel ideas.
• Strong aesthetic sense, especially for premium, luxury and fashion-led content.
• Comfortable learning and using new AI and content-creation tools.
• Basic understanding of Instagram analytics and content performance.
• Meta Ads knowledge is an added advantage.

YOU ARE THE RIGHT FIT IF:

You naturally follow Instagram, spot trends, experiment with formats, create and edit content, and constantly think:

“How can we make the next Reel better than the last?”

You don't wait for someone to give you every Reel idea.

WHAT WE OFFER

• Compensation: Best in Industry, based on experience and capability.
• Work across Luxury Interiors + Jewellery.
• Access to modern AI and content-creation tools.
• Direct access to management.
• Opportunity to grow across Instagram, Content, AI & Digital Marketing.

* Strong practical knowledge and interest in modern AI tools.

* Genuine curiosity and willingness to continuously learn.

* Ability to research, experiment, implement, troubleshoot and improve independently.

* Good understanding of prompting and AI workflows.

* Strong problem-solving mindset.

* Basic understanding of APIs, integrations and automation.

* Ability to explain technology clearly to non-technical people.

* Comfortable using AI to solve real-world business problems.