ToppersNotes

Job Title: Design Lead – Brand, Creative & Visual Identity (D2C)

Location: Jaipur (Onsite)

Experience: 5–10+ years

Department: Creative & Brand

Employment Type: Full-time

---

About the Role

We are seeking an exceptionally talented and intellectually strong Design Lead who can build, lead, and inspire our in-house design team. This is a high-impact role for someone who understands how fast-growing D2C brands operate and can translate brand narratives into powerful visual identities.

The ideal candidate has graduated from a leading design school, possesses a deep understanding of brand-building, and can create everything—from logo, brand language, packaging, and social media designs to website visuals, AI-driven creatives, and marketing collaterals—with consistency and excellence.

This person should be able to take a brand document or idea and convert it into a living, breathing visual identity that speaks the brand’s language across every touchpoint.

---

Key Responsibilities

1. Brand Identity & Visual Language Development

Create and maintain the entire brand theme—including logo, color palette, typography, patterns, UI/UX style, and creative language.

Translate abstract brand narratives into compelling visual identities that resonate with consumers.

Build design systems and guidelines to keep all creatives aligned and consistent.

2. Creative Design & Execution

Oversee and create:

Social media creatives

Video design & motion graphics

AI-generated creatives

Packaging design (boxes, covers, sleeves, labels)

Marketing collaterals (brochures, flyers, banners, posters)

Website design and landing pages

Brand showreels and visual storytelling content

Ensure high-quality, on-brand designs for all marketing, product, and communication needs.

3. Team Leadership & Management

Lead, mentor, and manage a team of graphic designers, motion artists, illustrators, and design interns.

Hire top talent and build a high-performance creative team.

Review creative output and ensure timely, creative, and error-free delivery.

Train the team on brand guidelines, visual storytelling, and new design trends.

4. Strategy & Cross-Functional Collaboration

Work closely with founders, marketing, product, production, and script teams to conver

Understand campaign objectives and bring creative vision to life across mediums.

Maintain a design pipeline and ensure smooth workflow management.

5. Innovation & Creative Intelligence

Stay updated with design trends, AI tools, UI/UX evolution, D2C brand aesthetics, and global visual standards.

Use AI-based tools for speed, creativity, and experimentation.

Create designs that not only look good but also communicate with clarity and convert effectively.

---

Required Skills & Qualifications

5–10+ years of design experience, preferably with leading D2C brands or creative agencies.

Graduation from a reputed design school (NID, NIFT, IDC, Srishti, Pearl, MIT-ID, etc.).

Strong portfolio demonstrating brand identity creation, packaging design, digital creatives, and storytelling capability.

Proficiency in design tools: Adobe Suite, Figma, and modern AI-based design tools.

Deep understanding of brand psychology, consumer behavior, and design communication.

Proven experience building and managing design teams.

Ability to convert briefs, strategies, and documents into compelling visual narratives.

Excellent aesthetic sense and a passion for building memorable brands.

Key Responsibilities:

1. Scriptwriting & Concept Development

Develop engaging scripts for advertisements across platforms such as YouTube, Instagram, Facebook, OTT, and digital campaigns.

Create storyboards, concepts, and frameworks that bring ideas to life visually and emotionally.

Write scripts for brand videos, explainer videos, testimonial videos, product launch videos, and motion graphics content.

Craft strong messaging aligned with brand tone, target audience needs, and marketing objectives.

2. Content & Creative Strategy

Work closely with marketing to understand campaign goals, audience behaviour, and positioning.

Participate in brainstorming sessions and develop creative concepts and themes for campaigns.

Ensure all scripts follow a strong creative direction, storytelling style, and narrative flow.

Adapt script ideas into shorter versions, teasers, reels, and platform-friendly formats.

3. Collaboration & Production Support

Work with video editors, designers, voice-over artists, and production teams to ensure the script vision is executed accurately.

Provide direction during video shoots or recordings when required.

Review final outputs and recommend creative improvements for higher impact.

4. Research & Insights

Study competitor ads, industry trends, student pain points, and content patterns to generate fresh ideas.

Experiment with different storytelling styles—emotional, humorous, inspirational, narrative-based, problem-solution, etc.

Analyze ad performance data to improve script quality and engagement.

- Skills & Requirements

Strong flair for creative writing, storytelling, and script development.

Ability to convert product benefits and educational concepts into relatable, high-impact scripts.

Excellent command over English and Hindi (bilingual scriptwriting is a plus).

Prior experience writing scripts for ads, short videos, digital content, or storytelling formats.

Read less

Job Title: Business Analyst

Location: Jaipur, Rajasthan

Experience: 1–2 years (preferred)

Employment Type: Full-time, Onsite

Pay Range -4 to 7 LPA

---

Role Overview

We are seeking a highly analytical and detail-oriented Business Analyst to evaluate business processes, identify areas of improvement, and provide data-driven insights to support strategic decisions. The ideal candidate will have strong problem-solving skills, the ability to work with cross-functional teams, and experience in analyzing business performance metrics.

Key Responsibilities:

Collect, analyze, and interpret business data, KPIs, and performance metrics.

Identify trends, patterns, risks, and opportunities across business functions.

Evaluate historical and current data to assess business performance and growth direction.

Prepare reports, dashboards, and presentations to communicate findings clearly.

Conduct market and competitor research to benchmark business performance.

Work closely with operations, marketing, product, and finance teams to provide insights.

Recommend process improvements based on analysis and industry best practices.

Assist in forecasting, trend analysis, and strategic planning initiatives.

Ensure data accuracy, consistency, and reliability during analysis.

Required Skills & Qualifications

Bachelor’s degree in Business, Finance, Economics, Engineering, or related field.

1–2 years of experience in Business Analysis or similar analytical role (preferred).

Strong analytical and quantitative skills.

Proficiency in Excel/Google Sheets; experience with SQL, Power BI, or Tableau is a plus.

Excellent communication and presentation skills.

Strong attention to detail and ability to work with large datasets.

Ability to work independently and collaboratively with cross-functional teams.

Preferred Attributes

Strong problem-solving and critical-thinking abilities.

Ability to translate data into actionable business insights.

Understanding of business processes, KPIs, and performance measurement.

Curiosity and a proactive approach to identifying issues and opportunities.

---

Why Join Us

Opportunity to work in a fast-growing organization.

Exposure to high-impact decision-making and cross-functional collaboration.

Fast learning environment with strong career-growth potential.

Job Title: Production Lead – Marketing & Creative (D2C)

Location: Jaipur

Experience: 5–10+ years in video production, ad creation, D2C brand content

Department: Marketing & Creative

Employment Type: Full-time

---

About the Role

We are looking for a highly capable, creative, and execution-driven Production Lead who can convert scripts into powerful, high-performing video ads. This role demands someone who understands D2C brand storytelling, social media content formats, UGC-style videos, testimonials, monologues, product showcases, and performance-first ads.

You will lead a full in-house + freelance ecosystem of video editors, cinematographers, actors, influencers, and production partners—ensuring timely, high-quality output across all marketing channels.

The ideal candidate comes from D2C brands, creative agencies, or production houses, with hands-on experience producing fast-paced digital content.

Key Responsibilities

1. Full Production Ownership

-Take scripts from the creative team and convert them into complete shoot & production plans.

Execute:

-UGC videos, Testimonials, Monologue-style ads, Product shoots, Feature/USP-based videos, Review-style ads, Brand intro films, Showreels, Short ads, reels, and performance creatives, TVCs

-AI-based content (AI voiceover, AI characters, AI video formats)

-Ensure editing, sound, transitions, branding, and storytelling are done to perfection.

2. Team & Talent Management

-Manage and mentor: Video editors, Cinematographers, Actors & Models, UGC creators, Influencers

-Production assistants & freelancers

-Hire and train new team members based on evolving content needs.

-Maintain a reliable network of production talent and agencies.

3. Creative Direction & Quality Control

-Translate scripts into strong visual stories aligned with D2C performance goals.

-Review raw footage, edits, and final versions to ensure top-tier quality.

-Ensure every video communicates the right message and drives measurable impact.

-Maintain consistency in tone, pacing, aesthetics, and brand voice.

4. Operational Excellence

-Prepare shoot schedules, call sheets, timelines, and execution plans.

Manage equipment, locations, permissions, budgets, and logistics.

-Ensure fast turnaround without compromising creative quality.

-Coordinate closely with scriptwriters, designers, and marketing teams.

---

Required Skills & Experience

5–10+ years in production roles within D2C brands, creative agencies, or digital-first companies.

Proven experience managing end-to-end video production for:

Social media ads & reels, UGC content, Testimonial videos

On-camera monologue ads, Product demo & feature videos

Review-style content, Brand videos & showreels, Influencer content

TVCs, AI-led content formats

Deep understanding of performance-focused storytelling for digital ads.

Strong knowledge of video editing workflows, basic cinematography, lighting, sound, and post-production.

Exceptional leadership and project management skills.

Ability to manage multiple shoots and deadlines simultaneously.