Lead GTM Marketing at Appknox · Bengaluru (Bangalore) · 7 - 10 years · Profitable · Posted 15 Sep 2026
A BIT ABOUT US
Appknox is a leading AI-native mobile application security platform trusted by enterprises around the world. Recognized by Gartner and G2, Appknox helps organizations secure mobile applications throughout their lifecycle through automated security testing, continuous monitoring, and actionable intelligence.
Headquartered in Singapore with engineering based in Bengaluru, Appknox serves customers across North America, the Middle East, Southeast Asia, Japan, and India. Our customers include Fortune 500 companies, governments, financial institutions, and digital-first enterprises that rely on Appknox to secure their mobile ecosystem.
We are a profitable, fast-growing B2B SaaS company with a highly collaborative culture and ambitious plans to shape the future of application security in the AI era.
About The Role
Application security is undergoing a fundamental shift. AI is changing how software gets built, how vulnerabilities emerge, how security teams investigate and prioritise risk, and how enterprise buyers discover and evaluate security platforms.
Appknox has spent more than a decade building deep expertise in mobile application security. Our next chapter requires us to evolve both what Appknox stands for and how effectively we take that story to market.
We are looking for a hands-on Lead for GTM Marketing to translate Appknox’s product, positioning and business priorities into integrated go-to-market programmes that create awareness, engagement and pipeline.
You will lead the GTM marketing team and own demand generation, campaigns, ABM, website and conversion, organic discovery, content activation, field marketing and events. You will work as a peer to Product Marketing, partnering closely with Sales, Product and leadership to connect market strategy with disciplined execution.
This is not a role for someone who only manages agencies, runs isolated campaigns or waits to receive briefs. You will help determine where marketing should focus, challenge assumptions, build the operating plan, develop the team and remain close enough to execution to maintain a high quality bar.
What You Will Own
1. GTM strategy
Translate Appknox’s product, positioning and revenue priorities into a focused GTM strategy, operating plan and measurable goals.
For each significant opportunity, help answer:
Who are we trying to influence? What problem matters to them? What do we want them to believe? What should we take to market? Through which channels? What commercial outcome should it create?
You will:
- Lead and develop the GTM marketing team, creating clarity around priorities, ownership, quality and performance.
- Build quarterly and annual GTM plans aligned with company, product and regional revenue priorities.
- Prioritise across markets, audiences, channels and opportunities rather than allowing every request to become a campaign.
- Manage relevant budgets, agencies and specialist partners.
- Establish clear operating rhythms across GTM Marketing, Product Marketing, Sales and Product.
2. Demand Generation and Integrated Campaigns
Build integrated programmes that create qualified demand and contribute meaningfully to pipeline.
You will:
- Own marketing-sourced and marketing-influenced pipeline targets, measurement and review rhythms.
- Design programmes across inbound, paid, organic, content, webinars, retargeting and emerging acquisition channels.
- Connect campaigns to defined audiences, customer problems, offers, conversion paths and commercial outcomes.
- Diagnose funnel performance and work with Sales and revenue operations to improve conversion.
- Identify successful GTM plays that can be repeated and scaled.
Success will be measured through qualified engagement, opportunity creation and progression, pipeline contribution and conversion-not campaign activity alone.
3. Account-Based and Segment GTM
Partner with Sales and Product Marketing to build focused programmes for priority accounts, industries, personas and regions.
You will:
- Identify segments and accounts where focused marketing can create disproportionate impact.
- Understand buying committees, account-level triggers and market-specific context.
- Work with Product Marketing to develop relevant narratives by segment and buyer.
- Design integrated ABM programmes, offers, landing experiences and content.
- Coordinate marketing engagement with SDR and sales outreach.
- Track account engagement, opportunity creation and progression.
At Appknox, ABM should combine account insight, buying committee, customer problem, narrative, offer and sales motion-not simply apply advertising to an account list.
4. Website, Organic Discovery and Conversion
Transform Appknox.com into an active GTM and experimentation engine.
You will own or drive:
- Information architecture and messaging activation.
- Product, use-case, industry, persona, regional and competitive pages.
- Campaign landing experiences and conversion paths.
- Website experimentation and performance measurement.
- SEO and evolving AI-led discovery across platforms such as ChatGPT, Gemini and Perplexity.
You will develop a measurement system connecting discoverability, relevance, engagement, conversion and pipeline. Traffic, rankings and AI mentions alone are not success.
5. Product Launches and Market Activation
Partner with Product Marketing and Product to take new capabilities and products to market.
Product Marketing will lead customer insight, ICP definition, positioning, competitive differentiation and product narrative. You will lead GTM planning and activation across campaigns, website, content, distribution, organic discovery, sales activation, field programmes and amplification.
This is not a downstream handoff. You will participate in launch strategy, contribute market and performance insight, and help test whether the positioning works when exposed to buyers.
6. Content and Thought Leadership
Lead the GTM content agenda and the team responsible for bringing it to life.
You will:
- Determine what Appknox should talk about based on customer problems, market shifts, buyer demand and the company’s strategic point of view.
- Guide the development of category narratives, research-led content, technical thought leadership, competitive content, executive communications and campaign assets.
- Build content distribution into every major initiative rather than treating publication as the finish line.
- Maintain a consistently high standard of clarity, substance and differentiation.
Every significant content investment should answer: Who are we trying to influence? What belief are we trying to change? What should happen after they consume it?
7. Field Marketing and Events
Own the GTM strategy and marketing execution for priority industry events, executive programmes, regional activations and field initiatives.
You will:
- Select and prioritise events based on target audiences, market objectives and commercial potential.
- Build pre-event, onsite and post-event motions with Sales.
- Develop programmes that create meetings, progress target accounts and deepen customer and partner relationships.
- Establish consistent measurement for event-sourced and event-influenced pipeline.
- Balance global consistency with the realities of different regions and sales motions.
8. Market Intelligence and Experimentation
Work with Product Marketing to continuously monitor competitor positioning, market narratives, buyer behaviour, campaign signals, organic discovery and emerging security themes.
Product Marketing will lead the strategic implications for positioning and product. You will ensure relevant market and performance signals translate rapidly into GTM action.
Work Expectations
First 60 days
- Understand Appknox’s market, customers, product portfolio, team, current GTM programmes, website funnel, organic presence and competitive landscape.
- Establish performance baselines and clarify team ownership and operating rhythms.
- Identify the three to five highest-leverage GTM opportunities or leaks.
- Build the initial GTM and experimentation roadmap.
Within 90 days
- Ship meaningful website, campaign or conversion improvements.
- Launch the first focused account or segment programmes with Sales.
- Improve the speed at which narratives, campaigns and landing experiences reach the market.
- Establish practical measurement connecting marketing programmes to qualified engagement, opportunities and pipeline.
- Create clearer briefs, priorities and performance expectations for the GTM marketing team.
Within 6 months
- Stronger market association between Appknox and the strategic application-security themes it chooses to own.
- Improved qualified organic engagement and conversion.
- One or two repeatable account, segment or regional GTM plays.
- Faster and more disciplined website and campaign experimentation.
- Better coordination across GTM Marketing, Product Marketing, Sales and Product.
- Clearer visibility into which channels, narratives and programmes influence pipeline.
- A repeatable system for taking new products and market narratives to market.
Personality Traits We Admire
- Strategic thinker with strong execution skills.
- Curious, commercially minded, and customer obsessed.
- Comfortable with ambiguity and fast-moving environments.
- Strong collaborator who can influence cross-functional teams.
- Excited by AI and emerging technologies.
- Eager to build and grow with the company over the long term.
What We Are Looking For
- 7–10 years of B2B SaaS marketing experience, ideally within technical SaaS, cybersecurity or enterprise software.
- Experience leading or managing a marketing team, with the ability to set direction, develop people and maintain a strong execution bar.
- Demonstrated ownership of integrated GTM programmes and measurable pipeline outcomes.
- Strong understanding of product positioning and messaging, with the ability to turn strategy into market-facing activation.
- Experience working closely with Sales on demand generation, ABM, field marketing or regional programmes.
- Strong digital and website fundamentals, including conversion optimisation and organic discovery. Familiarity with AEO and GEO is valuable, but deep SEO specialisation is not required.
- Ability to understand technically complex products and simplify them without losing substance.
- Strong analytical capability and a desire to understand why a metric moved—not simply report that it did.
- Excellent writing, storytelling and communication skills.
- Ability to move between strategic thinking, team leadership and hands-on execution.
- Comfort operating in ambiguity, making trade-offs and building systems where none currently exist.
- Low ego, high ownership and the confidence to challenge assumptions constructively.
Interview Process
Round 1: Hiring Manager
Round 2: Functional Case Study
Round 3: Marketing + Sales Panel
Round 4: Co-founder Discussion
Round 5: HR Discussion
Compensation and Benefits
- Competitive compensation and ESOP opportunities.
- Flexible work environment.
- Comprehensive health insurance for employees and their families.
- Opportunity to work with global customers and cutting-edge AI and cybersecurity technologies.
Why Join Appknox?
Ownership and Impact
Shape how a global cybersecurity company is positioned in the market and influence strategic decisions across the business.
Growth Opportunity
This role offers a clear path toward building and leading the product marketing function as Appknox scales.
High Visibility
Work closely with company leadership and collaborate across Product, Engineering, Sales, and Customer Success.
Continuous Learning
We believe in experimentation, curiosity, and helping people grow beyond their current role.
Shubham Vishwakarma
Full Stack Developer - Averlon
About Appknox
About
Appknox, a leading mobile app security solution HQ in Singapore & Bangalore was founded by Harshit Agarwal and Subho Halder.
Since its inception, Appknox has become one of the go-to security solutions with the most powerful plug-and-play security platform, enabling security researchers, developers, and enterprises to build safe and secure mobile ecosystems using a system-plus human approach.
Appknox offers VA+PT solutions ( Vulnerability Assessment + Penetration Testing ) that provide end-to-end mobile application security and testing strategies to Fortune 500, SMB and Large Enterprises Globally helping businesses and mobile developers make their mobile apps more secure, thus not only enhancing protection for their customers but also for their own brand.
During the course of 9 years, Appknox has scaled up to work with some major brands in India, South-East Asia, Middle-East, Japan, and the US and has also successfully enabled some of the top government agencies with its On-Premise deployments & compliance testing. Appknox helps 500+ Enterprises which includes 20+ Fortune 1000 and ministries/regulators across 10+ countries and some of the top banks across 20+ countries.
A champion of Value SaaS, with its customer and security-first approach Appknox has won many awards and recognitions from G2, and Gartner and is one of the top mobile app security vendors in its 2021 Application security Hype Cycle report.
Our forward-leaning, pioneering spirit is backed by SeedPlus, JFDI Asia, Microsoft Ventures, and Cisco Launchpad and a legacy of expertise that began at the dawn of 2014.
Tech stack
Python
Django
Rust
Go Programming (Golang)
Amazon Web Services (AWS)
Docker
Javascript
Android TestingCompany video
Photos
Company social profiles
Similar jobs (10)
About the Role
We’re looking for a GTM Manager to help build and scale the growth engine for our D2C wellness brand.
You’ll own the go-to-market strategy across customer acquisition, content, campaigns, conversion, and retention — from identifying the right audience to turning them into paying customers.
What You’ll Do
Define our target audience, segments, and customer personas
Build and execute GTM and growth strategies
Identify and test acquisition channels — organic, paid, influencers, communities, partnerships, etc.
Work closely with the content team on campaigns, social content, and brand messaging
Improve website/product-page conversion and customer journey
Track CAC, conversion rate, repeat purchases, retention, and revenue
Run growth experiments and double down on what works
Understand customer behaviour, feedback, and purchase drivers
Work with founders and the team to build a repeatable D2C growth engine
What We’re Looking For
3+ years in D2C, growth, GTM, e-commerce, consumer marketing, or brand growth
Experience with wellness, beauty, health, nutrition, FMCG, or consumer products is a plus
Strong understanding of customer acquisition and conversion
Hands-on experience with social media, influencers, performance marketing, and/or e-commerce
Comfortable working with data and making decisions based on results
Strong execution mindset and ability to work independently
Someone who builds, tests, learns, and moves fast
What We Want
We’re not looking for someone who just makes marketing plans.
We want someone who can understand the customer, build the GTM strategy, execute it, and drive measurable sales and growth.
Job Description
This is a remote position.
Inbound Marketing & GTM Operations Manager
Incubyte is hiring a hands-on operations manager to run its inbound marketing and GTM execution. The website, SEO strategy, conference playbooks, and partner/referral systems are already built — this role owns execution, tracking, and follow-through, working closely with founders, sales, engineering, and external partners.
Key Responsibilities
- Website: Maintain site post-handover; monitor performance, GA/GSC/GTM, forms, and conversions; track issues and fixes.
- SEO & Content: Execute the content calendar (blogs, case studies, landing pages, LinkedIn, newsletters); coordinate writers/designers/engineers from brief to publish; track organic traffic, keywords, and content performance.
- Conferences: Run existing conference playbooks (pre/during/post); coordinate event assets (decks, one-pagers, QR codes, meeting lists); track leads and outcomes.
- Partner & Referral: Maintain partner/referral trackers; coordinate collateral and communication between internal teams and external partners.
- Sales Enablement & Reporting: Maintain sales collateral (decks, case studies, one-pagers); ensure basic CRM/HubSpot hygiene and lead routing; deliver weekly/monthly reports across all workstreams.
Requirements
- 2–5 years in B2B marketing, inbound marketing, marketing ops, content ops, or GTM coordination
- Background in B2B SaaS, tech services, AI, IT services, or consulting
- Educational or professional background in IT (B.Tech, MCA, or BCA) or prior marketing experience within IT services or GCC (Global Capability Center) organizations; marketing experience at a UX or product design services company is also a strong fit
- Strong project management, content calendar, and stakeholder coordination skills
- Working knowledge of SEO execution and performance tracking
- Familiarity with GA, GSC, GTM
- Comfortable with HubSpot/CRM basics
- Strong written communication
- High ownership; able to execute independently against existing playbooks
Good to Have
- Conference/event marketing experience
- Partner/referral GTM experience
- Experience with technical teams on content
- Webflow/WordPress familiarity
- Sales collateral creation
- Background in AI, cloud, data, or software services marketing
Growth Marketing Manager — Enterprise
ABOUT THE ROLE
We are an enterprise AI company selling to large, regulated businesses with long sales cycles and multi-person buying committees. Marketing here runs on named accounts rather than broad campaigns, and every claim we make carries a number behind it.
This role owns the execution engine underneath that: demand generation, the marketing technology stack, performance marketing, search and answer-engine visibility, developer and customer marketing, and the reporting that proves any of it worked. It is a hands-on role in a small team — you build these systems yourself.
WHAT YOU WILL DO?
- Demand generation inside account plays. Build and ship the landing pages, sequences, personalised outreach and targeted social that account-based plays require, against a single list shared with sales.
- Own the martech stack end to end. CMS and hosting, GA4 and Tag Manager, CRM and marketing automation, attribution, SEO tooling and dashboards — selection, configuration, integration, access and cost.
- Website operations and technical SEO. Site and landing page builds, architecture, structured data, redirects, page speed, indexation.
- SEO and AEO. Own organic visibility, and build the tracking for how often we appear in AI-generated answers to buyer questions. This part has no established playbook.
- Performance marketing. Paid social to named buying-committee roles, retargeting and paid search — small budgets, tight tests, honest reporting.
- Developer marketing. Run the developer-facing surface with engineering — documentation and sandbox operations, sample repositories, technical content programming, developer events and hackathon presence, and adoption measurement.
- Customer marketing. Own the reference programme with sales — case studies, verified reviews on marketplaces andreview platforms, logo permissions, advocacy and reference calls.
- Events and community. Executive dinners, conferences, sponsorships and an invitation-only practitioner circle — logistics, follow-up and attributed pipeline.
- Reporting. One dashboard, one source of truth, reported weekly on pipeline influenced and accounts moved rather than lead volume.
WHAT WE ARE LOOKING FOR?
- 3–4 years in growth marketing, demand generation or marketing operations. Early-stage startup experience strongly preferred someone who has built a function, not inherited one that already ran.
- Hands-on across a modern martech stack — you have configured analytics and tag management, built automation workflows and shipped CMS pages yourself. We care that you have wired tools together, not which brands you used.
- Real technical SEO ability — audits, structured data, internal linking, redirect strategy, and confident use of crawl and keyword tools.
- Performance marketing you ran personally, with a view on what small B2B budgets can and cannot buy.
- Strong with spreadsheets, dashboards and light no-code automation. SQL is a bonus, not a filter.
- Comfortable with technical audiences and with customers — you can brief engineers on developer content, and ask a live customer for a case study or a review without flinching.
- Clear written English, and the judgement to start from context rather than a brief.
- Willing to be measured on pipeline influenced.
BONUS POINTS
- B2B enterprise or regulated-industry experience
- Account-based marketing
- Developer marketing or technical community work
- An informed opinion on how large language models surface brands
- Enough HTML and CSS to unblock yourself
- Exposure to both Indian and international markets.
- Apply with a page you shipped end to end, a dashboard you built, and one campaign that did not work and what you changed because of it.
About AppMaker (by StarApps)
We don’t just build apps; we build massive revenue channels for the world's most exciting brands.
AppMaker is a top-tier, zero-code mobile app builder for Shopify merchants. We empower brands to create stunning, high-performance native iOS and Android apps that drive real growth. We are the trusted engine behind the mobile commerce success of industry leaders and iconic global and Indian brands, including Levi’s, Jockey, XYXX, Rare Rabbit, Supertails, Kalki, and many more.
The Opportunity
The mobile app market is growing at an unprecedented pace, and with $1M ARR, AppMaker is positioned extremely well as a proven leader in this category. We are now looking for a creative, data-obsessed, and AI-native marketer to help us scale our demand generation, expand our global footprint, and elevate our brand presence to the next level.
If you love the intersection of SaaS, e-commerce, and cutting-edge tech, this is your playground.
What You’ll Drive
A. Business Growth & Global Expansion
- Drive International Demand: Execute targeted campaigns to systematically increase demos and pipeline velocity in the North American market.
- Foundation SEO & Ads: Take ownership of our digital foundation by focusing heavily on high-intent SEO and paid ad strategies to drive consistent inbound growth.
- Multi-Channel Execution: Design and optimize high-converting campaigns across email, LinkedIn, YouTube, Instagram, and newsletters.
B. Brand & Community Curation
- Curate Events for B2C Brands: Design, organize, and execute high-impact experiential events tailored for leading B2C and D2C brands.
- Curate Podcasts: Host and curate insightful podcast properties that bring together industry leaders, innovators, and thinkers.
- Curate Social Media Strategy: Build and execute a comprehensive, high-engagement social media strategy to position Appmaker as a thought leader.
Who You Are
- Experienced in the Space: You have 1–4 years of marketing experience, ideally in SaaS.
- AI-Native: You actively use AI tools to multiply your output and optimize your marketing workflows.
- An Experimenter at Heart: You aren't afraid to test new channels, scale what works, and pivot fast based on data.
Bonus Points If You Have:
- Deep knowledge or prior experience within the Shopify ecosystem.
- Experience building highly automated AI outbound workflows.
Why Join Us?
At AppMaker, you will be at the forefront of the mobile commerce revolution, working from our Pune office with a fast-moving, innovative team. You’ll get the creative freedom to test bold ideas, the resources to capture the global market, and the opportunity to grow your career alongside a rapidly scaling global SaaS product.
Ready to build the future of mobile commerce? Apply now.
POSITION: Product Marketing Manager
Job Mode : Remote
Shift Timings: 6.00 pm to 3.00 am IST (EST Time Zone)
We are seeking a Product Marketing Manager with a proven track record in B2B SaaS product
marketing. This individual will be responsible for positioning our products in the market, driving go-to-market strategies, and enabling sales teams with compelling messaging and competitive intelligence. You will report to the VP of Demand Generation & Revenue Strategy and work cross-functionally with Product, Sales, Customer Success, and Marketing teams.
JOB OVERVIEW:
Product Positioning & Messaging
● Develop and refine product positioning, messaging, and value propositions that resonate with target
audiences
● Create compelling product narratives that differentiate SalesIntel in competitive markets
● Conduct market research and competitive analysis to inform positioning strategies
● Develop messaging frameworks for different customer segments (SMB, Mid-Market, Enterprise)
Go-to-Market Strategy
● Lead go-to-market planning and execution for new product launches and feature releases
● Collaborate with Product teams to understand roadmap priorities and translate technical capabilities
into market-facing benefits
● Define target customer segments, buyer personas, and ideal customer profiles
● Develop pricing and packaging strategies in partnership with Product and Revenue teams
Sales Enablement & Training
● Create sales enablement materials including battle cards, competitive positioning, objection handling
guides, and demo scripts
● Develop and maintain sales training programs on product positioning, competitive differentiation, and
customer use cases
● Partner with Sales leadership to understand pipeline challenges and create materials to address
conversion bottlenecks
● Conduct regular sales training sessions and product updates
Customer & Market Intelligence
● Gather customer insights through interviews, surveys, and feedback analysis to inform product and
marketing strategies
● Analyze market trends, competitive landscape, and customer behavior to identify opportunities
● Create buyer journey maps and understand decision-making processes
Content & Campaign Strategy
● Develop product-focused content including whitepapers, solution briefs, webinars, and thought
leadership pieces
● Collaborate with Marketing teams to create integrated campaigns that drive product awareness and
adoption
● Create product marketing assets for trade shows, conferences, and industry events
● Support customer marketing initiatives with product-specific messaging and positioning
Cross-functional Collaboration
● Work closely with Product Management to influence roadmap priorities based on market feedback
● Partner with Customer Success to understand customer adoption patterns and expansion
opportunities
● Collaborate with Marketing teams to ensure consistent messaging across all channels
● Support Revenue teams with competitive intelligence and win/loss analysis
Performance Measurement
● Define and track product marketing KPIs including message resonance, sales adoption of materials,
and pipeline influence
● Conduct win/loss analysis to understand competitive positioning effectiveness
● Measure and optimize sales enablement program impact on conversion rates and deal velocity
● Analyze customer feedback and market response to refine messaging and positioning
REQUIRED SKILLS & QUALIFICATIONS:
● 10+ years of product marketing experience, preferably in B2B SaaS
● Experience in product positioning, go-to-market strategy, and competitive analysis
● Proven track record in sales enablement and creating materials that drive revenue impact
● Experience with market research, customer interviews, and competitive intelligence
● Deep understanding of B2B sales processes and buyer journeys
Technical Skills:
● Proficiency with CRM systems (Salesforce, HubSpot) and marketing automation platforms
● Strong analytical skills with experience in performance measurement and KPI tracking
● Familiarity with product management tools and methodologies
Core Competencies:
● Strong written and verbal communication skills with ability to translate technical concepts into
business value
● Analytical mindset with data-driven approach to strategy development
● Excellent project management skills with ability to manage multiple product launches simultaneously
● Experience working in fast-paced, high-growth SaaS environments
● Proven ability to influence cross-functional teams without direct authority
PREFERRED SKILLS & QUALIFICATIONS:
● SaaS experience across SMB, Mid-Market, and Enterprise segments
● Experience with AI-powered sales and marketing tools
● Experience working with remote and globally distributed teams
● Previous experience in customer-facing roles (sales, customer success, consulting)
REPORTING: This position will report to the Chief Revenue Officer or assigned Manager within the Department.
EMPLOYMENT TYPE: Full-Time
LOCATION: Remote
About Us
Enbraun Technologies is the team behind eResource Scheduler, a global B2B SaaS product for workforce and project resource management. Our platform helps organizations plan work smarter, allocate resources efficiently, and improve productivity through better scheduling and capacity planning.
We are focused on building simple, powerful products that solve real operational challenges for businesses worldwide.
Profile
We're looking for a hands-on Digital Marketing Manager with 5–8 years of B2B SaaS experience who can:
- Own end-to-end digital marketing (paid ads, SEO, content, email)
- Drive qualified leads and revenue, not just traffic
- Use AI tools and modern marketing tactics to stay ahead
- Lead and mentor a small marketing team (3–6 people)
Responsibilities
1) Performance Marketing
- Run and optimize Google Ads, LinkedIn Ads, and Meta campaigns
- Improve CAC, CPL, and ROI across all paid channels
- Build ABM campaigns for enterprise prospects
2) SEO & Content
- Lead AI-powered SEO using ChatGPT, Surfer SEO, or similar tools
- Create content strategies around high-intent keywords
- Optimize technical SEO and improve organic rankings
3) Lead Generation & Funnel Optimization
- Drive demand generation and qualified pipeline (MQLs → SQLs)
- Improve conversion rates across landing pages, forms, and nurture flows
- Run experiments to optimize the buyer journey
4) Analytics & Reporting
- Track performance using GA4, HubSpot/CRM, and dashboards
- Analyze funnel metrics and channel ROI
- Make data-driven decisions on budget and strategy
5) Team Leadership
- Manage and mentor 3–6 marketers
- Set clear goals and hold the team accountable
- Build a culture of experimentation and learning
Requirements
- 5–8 years in digital marketing (B2B SaaS preferred)
- Proven success with Google Ads and LinkedIn Ads
- Strong SEO skills (Ahrefs, SEMrush, Search Console)
- Experience with AI SEO tools (ChatGPT, Surfer SEO, Clearscope)
- Hands-on with GA4, CRM tools (HubSpot/Salesforce), and marketing automation
- Track record of improving lead quality and reducing CAC
- Experience managing or mentoring a team
Why join us?
- 5-day work week.
- Collaborative, fast-growing team
- Quarterly recognition programs & yearly outings
- Paid leaves and learning opportunities
Job Description
Marketing Executive / Marketing Manager
Department: Marketing
Location: Bangalore
About the Role
We are seeking a dynamic and results-driven Marketing Executive / Marketing Manager to lead channel marketing initiatives that drive partner engagement, enhance brand visibility, and support business growth. The role is responsible for planning and executing marketing campaigns aligned with the sales calendar, enabling the sales team with effective marketing collateral, and ensuring consistent communication with channel partners.
The ideal candidate will collaborate closely with Sales, Product, Design, and Leadership teams to build impactful marketing programs that improve partner participation, generate demand, and strengthen product adoption.
Key Responsibilities
Channel Partner Marketing
- Develop and execute marketing initiatives focused on engaging channel partners.
- Manage partner communication through WhatsApp, email campaigns, push notifications, newsletters, and other digital channels.
- Build and maintain a consistent communication calendar to improve partner awareness and engagement.
Campaign Planning & Execution
- Plan and execute marketing campaigns aligned with the sales and product calendar.
- Drive product launch campaigns, incentive and payout campaigns, seasonal promotions, and business initiatives.
- Monitor campaign performance and optimize campaigns based on engagement metrics and business outcomes.
Sales Enablement
- Create and maintain high-quality marketing collateral, including:
- Product brochures
- Sales presentations and pitch decks
- One-pagers
- Banners and promotional creatives
- Product FAQs
- Campaign communication materials
- Ensure the sales team has access to updated marketing assets that support customer acquisition and partner engagement.
Regional Marketing Support
- Partner with regional sales teams to execute localized marketing initiatives.
- Support field marketing activities, partner events, webinars, roadshows, and activation campaigns.
- Customize campaigns and collateral based on regional business requirements.
Cross-Functional Collaboration
- Work closely with Sales, Product, Design, Operations, and Leadership teams to ensure timely campaign execution.
- Gather feedback from sales teams and channel partners to continuously improve marketing effectiveness.
Reporting & Analytics
- Track campaign performance using predefined KPIs.
- Prepare regular reports on campaign engagement, partner participation, lead generation, and overall marketing effectiveness.
- Recommend improvements based on campaign analytics and business feedback.
Key Performance Indicators (KPIs)
- Campaign engagement and reach
- Partner participation and activation
- Lead generation support for the sales team
- Product campaign adoption
- Sales enablement effectiveness
- Timely delivery of marketing campaigns
- Quality and effectiveness of marketing collateral
- Regional campaign execution success
- Feedback and satisfaction from channel sales teams
Qualifications
Education
- Bachelor's degree in Marketing, Business Administration, Communications, or a related discipline.
- MBA in Marketing is preferred.
Experience
Marketing Executive
- 1–4 years of experience in marketing, preferably in B2B, FinTech, Financial Services, or Channel Marketing.
Marketing Manager
- 5–8 years of experience managing marketing campaigns, partner engagement, and sales enablement initiatives.
Required Skills & Competencies
- Strong campaign planning and execution capabilities.
- Excellent written and verbal communication skills.
- Experience managing email marketing, WhatsApp campaigns, and digital communication channels.
- Ability to create compelling marketing collateral and presentations.
- Strong stakeholder management and cross-functional collaboration skills.
- Analytical mindset with the ability to interpret campaign performance and recommend improvements.
- Excellent project management and organizational skills.
- Proficiency in Microsoft Office and Google Workspace.
- Experience with CRM and marketing automation platforms is preferred.
- Familiarity with Canva, Adobe Creative Suite, or similar design tools is an advantage.
Preferred Industry Experience
- FinTech
- Financial Services
- Wealth Management
- Investment Platforms
- Banking & NBFC
Success in This Role
A successful candidate will:
- Drive consistent engagement with channel partners through structured marketing initiatives.
- Execute high-impact campaigns aligned with business and sales objectives.
- Improve product awareness and partner participation.
- Enable the sales team with timely and effective marketing collateral.
- Support lead generation and revenue growth through strategic marketing programs.
- Build a scalable partner marketing engine that strengthens brand recall and business performance.
Key Responsibilities :
a. GTM Strategy & Product Launches: Develop and execute comprehensive go-to-market plans for new products and features, ensuring alignment across Product, Sales, and Customer Success teams.
b. Messaging & Positioning: Create compelling, research-driven messaging that addresses the regulatory (CMS, HCC, RADV), financial, and operational pressures faced by U.S. healthcare organizations.
c. Sales Enablement: Build a world-class sales enablement engine, providing the Demand Gen and Sales teams with the playbooks, pitch decks, and competitive intelligence needed to win.
d. Content Strategy: Oversee the creation of high-value "hooks," including whitepapers, case studies, and webinars, to fuel outbound demand generation and event ROI.
e. Market & Competitive Intelligence: Conduct deep-dive research into market trends, competitor moves, and U.S. healthcare regulatory shifts to keep the company at the forefront of the industry.
f. Customer Marketing: work with customer success teams to build and drive customer stories, outcome/value frameworks and customer co-marketing programs.
g. Cross-Functional Leadership: Partner with leadership to align targeting and campaign execution, ensuring a consistent and authoritative brand voice across all channels.
Required Qualifications
● Experience: 8–12+ years of experience in product marketing, with a proven track record of leading GTM strategies for B2B SaaS or complex enterprise software.
● Industry Knowledge (mandatory): Deep expertise in the U.S. healthcare sector, particularly within risk adjustment, value-based care, or AI-driven healthcare tech.
● Education: Master’s degree in Business, Marketing, or a related field. ● Communication: Exceptional storytelling and communication skills, with the ability to translate complex AI technicalities into clear business value for C-suite executives.
● Leadership: Demonstrated success in leading high-performing teams and collaborating with executive leadership in a global model.
Preferred Qualifications
● Experience working with AI/ML-based products and a strong understanding of "Agentic AI" applications in healthcare.
● Experience supporting Account-Based Marketing (ABM) initiatives for high-value enterprise accounts.
Technical Skills
● Proficiency in CRM platforms (Salesforce/HubSpot) and Marketing Automation tools (Marketo, Pardot).
● Experience with Sales Intelligence and Research tools (LinkedIn Sales Navigator, Hubspot, SFDC, ZoomInfo).
● Strong command of data analytics to measure campaign impact and pipeline influence. Core Competencies
● Strategic GTM Planning and Execution
● Advanced Messaging and Storytelling
● Cross-functional Team Leadership and Mentorship
● Market Research and Competitive Positioning
LinkedPhone is looking for a high-potential marketer to help build our marketing function from the ground up.
No inherited marketing machine. No established playbook.
You’ll work directly with the founders to identify growth opportunities, understand our US & Canadian customers, run experiments, improve acquisition and conversion, and help build LinkedPhone’s marketing playbook.
We’re looking for:
• 2–4 years in Growth Marketing, Performance Marketing, B2B SaaS, startups, product companies, or strong digital agencies
• Strong analytical and problem-solving skills
• Hands-on experience with customer acquisition, campaigns, funnels, CRO, marketing analytics, or growth experiments
• A generalist mindset — not someone limited to only SEO, content, or social media
• Experience with US/Canada or international markets strongly preferred
• Strong understanding of North American buyers and SMB customers
• Comfortable using AI for research, analysis, experimentation, and automation.
🎓 MBA/PGDM from a strong Indian business school preferred — including IIMs, ISB, XLRI, FMS, SPJIMR, MDI, MICA, and similar institutions. Pedigree matters less than execution and potential.
Why LinkedPhone?
Work directly with the founders. Own real growth problems. Build from zero. And grow your responsibility as the marketing function grows.
📍 Hyderabad
💼 2–4 years
💰 ₹18–24 LPA CTC
About the Role
We are looking for a creative and result-oriented Marketing Manager to lead brand-building initiatives and execute marketing campaigns that drive customer engagement and business growth. This role is ideal for someone who enjoys working across both offline and digital marketing while collaborating with cross-functional teams.
Key Responsibilities
- Develop and strengthen the brand across retail and digital channels.
- Plan and execute marketing campaigns to increase brand awareness and customer engagement.
- Create cost-effective marketing initiatives that deliver measurable results.
- Drive marketing activities that contribute to retail sales growth.
- Manage the brand's social media and digital presence, including content planning and campaign execution.
- Track campaign performance, analyze ROI, and optimize marketing efforts.
- Coordinate with sales, retail, and design teams to ensure successful campaign execution.
- Monitor market trends, competitor activities, and customer preferences to identify new opportunities.
Required Skills & Experience
- 2–5 years of experience in Marketing, Brand Management, or a related field.
- Experience in retail, fashion, or consumer brands is preferred.
- Strong understanding of digital marketing and social media platforms.
- Ability to plan and execute campaigns within budget.
- Analytical mindset with experience measuring campaign performance.
- Excellent communication, coordination, and project management skills.
- Self-motivated, creative, and proactive approach to problem-solving.
Qualifications
- Graduate or Postgraduate in Marketing, Business Administration, Mass Communication, or a related field.
What We're Looking For
- A creative thinker with fresh ideas.
- Someone who can balance brand-building with business objectives.
- A collaborative professional who enjoys working in a fast-paced environment.
Experience: 2–5 Years
Schedule: Monday to Friday (5 Days Working)
Employment Type: Full-time
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon