Lead GTM Marketing at Appknox · Bengaluru (Bangalore) · 7 - 10 years · Profitable · Posted 28 Sep 2026
A BIT ABOUT US
Appknox is a leading AI-native mobile application security platform trusted by enterprises around the world. Recognized by Gartner and G2, Appknox helps organizations secure mobile applications throughout their lifecycle through automated security testing, continuous monitoring, and actionable intelligence.
Headquartered in Singapore with engineering based in Bengaluru, Appknox serves customers across North America, the Middle East, Southeast Asia, Japan, and India. Our customers include Fortune 500 companies, governments, financial institutions, and digital-first enterprises that rely on Appknox to secure their mobile ecosystem.
We are a profitable, fast-growing B2B SaaS company with a highly collaborative culture and ambitious plans to shape the future of application security in the AI era.
About The Role
Application security is undergoing a fundamental shift. AI is changing how software gets built, how vulnerabilities emerge, how security teams investigate and prioritise risk, and how enterprise buyers discover and evaluate security platforms.
Appknox has spent more than a decade building deep expertise in mobile application security. Our next chapter requires us to evolve both what Appknox stands for and how effectively we take that story to market.
We are looking for a hands-on Lead for GTM Marketing to translate Appknox’s product, positioning and business priorities into integrated go-to-market programmes that create awareness, engagement and pipeline.
You will lead the GTM marketing team and own demand generation, campaigns, ABM, website and conversion, organic discovery, content activation, field marketing and events. You will work as a peer to Product Marketing, partnering closely with Sales, Product and leadership to connect market strategy with disciplined execution.
This is not a role for someone who only manages agencies, runs isolated campaigns or waits to receive briefs. You will help determine where marketing should focus, challenge assumptions, build the operating plan, develop the team and remain close enough to execution to maintain a high quality bar.
What You Will Own
1. GTM strategy
Translate Appknox’s product, positioning and revenue priorities into a focused GTM strategy, operating plan and measurable goals.
For each significant opportunity, help answer:
Who are we trying to influence? What problem matters to them? What do we want them to believe? What should we take to market? Through which channels? What commercial outcome should it create?
You will:
- Lead and develop the GTM marketing team, creating clarity around priorities, ownership, quality and performance.
- Build quarterly and annual GTM plans aligned with company, product and regional revenue priorities.
- Prioritise across markets, audiences, channels and opportunities rather than allowing every request to become a campaign.
- Manage relevant budgets, agencies and specialist partners.
- Establish clear operating rhythms across GTM Marketing, Product Marketing, Sales and Product.
2. Demand Generation and Integrated Campaigns
Build integrated programmes that create qualified demand and contribute meaningfully to pipeline.
You will:
- Own marketing-sourced and marketing-influenced pipeline targets, measurement and review rhythms.
- Design programmes across inbound, paid, organic, content, webinars, retargeting and emerging acquisition channels.
- Connect campaigns to defined audiences, customer problems, offers, conversion paths and commercial outcomes.
- Diagnose funnel performance and work with Sales and revenue operations to improve conversion.
- Identify successful GTM plays that can be repeated and scaled.
Success will be measured through qualified engagement, opportunity creation and progression, pipeline contribution and conversion-not campaign activity alone.
3. Account-Based and Segment GTM
Partner with Sales and Product Marketing to build focused programmes for priority accounts, industries, personas and regions.
You will:
- Identify segments and accounts where focused marketing can create disproportionate impact.
- Understand buying committees, account-level triggers and market-specific context.
- Work with Product Marketing to develop relevant narratives by segment and buyer.
- Design integrated ABM programmes, offers, landing experiences and content.
- Coordinate marketing engagement with SDR and sales outreach.
- Track account engagement, opportunity creation and progression.
At Appknox, ABM should combine account insight, buying committee, customer problem, narrative, offer and sales motion-not simply apply advertising to an account list.
4. Website, Organic Discovery and Conversion
Transform Appknox.com into an active GTM and experimentation engine.
You will own or drive:
- Information architecture and messaging activation.
- Product, use-case, industry, persona, regional and competitive pages.
- Campaign landing experiences and conversion paths.
- Website experimentation and performance measurement.
- SEO and evolving AI-led discovery across platforms such as ChatGPT, Gemini and Perplexity.
You will develop a measurement system connecting discoverability, relevance, engagement, conversion and pipeline. Traffic, rankings and AI mentions alone are not success.
5. Product Launches and Market Activation
Partner with Product Marketing and Product to take new capabilities and products to market.
Product Marketing will lead customer insight, ICP definition, positioning, competitive differentiation and product narrative. You will lead GTM planning and activation across campaigns, website, content, distribution, organic discovery, sales activation, field programmes and amplification.
This is not a downstream handoff. You will participate in launch strategy, contribute market and performance insight, and help test whether the positioning works when exposed to buyers.
6. Content and Thought Leadership
Lead the GTM content agenda and the team responsible for bringing it to life.
You will:
- Determine what Appknox should talk about based on customer problems, market shifts, buyer demand and the company’s strategic point of view.
- Guide the development of category narratives, research-led content, technical thought leadership, competitive content, executive communications and campaign assets.
- Build content distribution into every major initiative rather than treating publication as the finish line.
- Maintain a consistently high standard of clarity, substance and differentiation.
Every significant content investment should answer: Who are we trying to influence? What belief are we trying to change? What should happen after they consume it?
7. Field Marketing and Events
Own the GTM strategy and marketing execution for priority industry events, executive programmes, regional activations and field initiatives.
You will:
- Select and prioritise events based on target audiences, market objectives and commercial potential.
- Build pre-event, onsite and post-event motions with Sales.
- Develop programmes that create meetings, progress target accounts and deepen customer and partner relationships.
- Establish consistent measurement for event-sourced and event-influenced pipeline.
- Balance global consistency with the realities of different regions and sales motions.
8. Market Intelligence and Experimentation
Work with Product Marketing to continuously monitor competitor positioning, market narratives, buyer behaviour, campaign signals, organic discovery and emerging security themes.
Product Marketing will lead the strategic implications for positioning and product. You will ensure relevant market and performance signals translate rapidly into GTM action.
Work Expectations
First 60 days
- Understand Appknox’s market, customers, product portfolio, team, current GTM programmes, website funnel, organic presence and competitive landscape.
- Establish performance baselines and clarify team ownership and operating rhythms.
- Identify the three to five highest-leverage GTM opportunities or leaks.
- Build the initial GTM and experimentation roadmap.
Within 90 days
- Ship meaningful website, campaign or conversion improvements.
- Launch the first focused account or segment programmes with Sales.
- Improve the speed at which narratives, campaigns and landing experiences reach the market.
- Establish practical measurement connecting marketing programmes to qualified engagement, opportunities and pipeline.
- Create clearer briefs, priorities and performance expectations for the GTM marketing team.
Within 6 months
- Stronger market association between Appknox and the strategic application-security themes it chooses to own.
- Improved qualified organic engagement and conversion.
- One or two repeatable account, segment or regional GTM plays.
- Faster and more disciplined website and campaign experimentation.
- Better coordination across GTM Marketing, Product Marketing, Sales and Product.
- Clearer visibility into which channels, narratives and programmes influence pipeline.
- A repeatable system for taking new products and market narratives to market.
Personality Traits We Admire
- Strategic thinker with strong execution skills.
- Curious, commercially minded, and customer obsessed.
- Comfortable with ambiguity and fast-moving environments.
- Strong collaborator who can influence cross-functional teams.
- Excited by AI and emerging technologies.
- Eager to build and grow with the company over the long term.
What We Are Looking For
- 7–10 years of B2B SaaS marketing experience, ideally within technical SaaS, cybersecurity or enterprise software.
- Experience leading or managing a marketing team, with the ability to set direction, develop people and maintain a strong execution bar.
- Demonstrated ownership of integrated GTM programmes and measurable pipeline outcomes.
- Strong understanding of product positioning and messaging, with the ability to turn strategy into market-facing activation.
- Experience working closely with Sales on demand generation, ABM, field marketing or regional programmes.
- Strong digital and website fundamentals, including conversion optimisation and organic discovery. Familiarity with AEO and GEO is valuable, but deep SEO specialisation is not required.
- Ability to understand technically complex products and simplify them without losing substance.
- Strong analytical capability and a desire to understand why a metric moved—not simply report that it did.
- Excellent writing, storytelling and communication skills.
- Ability to move between strategic thinking, team leadership and hands-on execution.
- Comfort operating in ambiguity, making trade-offs and building systems where none currently exist.
- Low ego, high ownership and the confidence to challenge assumptions constructively.
Interview Process
Round 1: Hiring Manager
Round 2: Functional Case Study
Round 3: Marketing + Sales Panel
Round 4: Co-founder Discussion
Round 5: HR Discussion
Compensation and Benefits
- Competitive compensation and ESOP opportunities.
- Flexible work environment.
- Comprehensive health insurance for employees and their families.
- Opportunity to work with global customers and cutting-edge AI and cybersecurity technologies.
Why Join Appknox?
Ownership and Impact
Shape how a global cybersecurity company is positioned in the market and influence strategic decisions across the business.
Growth Opportunity
This role offers a clear path toward building and leading the product marketing function as Appknox scales.
High Visibility
Work closely with company leadership and collaborate across Product, Engineering, Sales, and Customer Success.
Continuous Learning
We believe in experimentation, curiosity, and helping people grow beyond their current role.
Shubham Vishwakarma
Full Stack Developer - Averlon
About Appknox
About
Appknox, a leading mobile app security solution HQ in Singapore & Bangalore was founded by Harshit Agarwal and Subho Halder.
Since its inception, Appknox has become one of the go-to security solutions with the most powerful plug-and-play security platform, enabling security researchers, developers, and enterprises to build safe and secure mobile ecosystems using a system-plus human approach.
Appknox offers VA+PT solutions ( Vulnerability Assessment + Penetration Testing ) that provide end-to-end mobile application security and testing strategies to Fortune 500, SMB and Large Enterprises Globally helping businesses and mobile developers make their mobile apps more secure, thus not only enhancing protection for their customers but also for their own brand.
During the course of 9 years, Appknox has scaled up to work with some major brands in India, South-East Asia, Middle-East, Japan, and the US and has also successfully enabled some of the top government agencies with its On-Premise deployments & compliance testing. Appknox helps 500+ Enterprises which includes 20+ Fortune 1000 and ministries/regulators across 10+ countries and some of the top banks across 20+ countries.
A champion of Value SaaS, with its customer and security-first approach Appknox has won many awards and recognitions from G2, and Gartner and is one of the top mobile app security vendors in its 2021 Application security Hype Cycle report.
Our forward-leaning, pioneering spirit is backed by SeedPlus, JFDI Asia, Microsoft Ventures, and Cisco Launchpad and a legacy of expertise that began at the dawn of 2014.
Tech stack
Python
Django
Rust
Go Programming (Golang)
Amazon Web Services (AWS)
Docker
Javascript
Android TestingCompany video
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Job Description
This is a remote position.
Inbound Marketing & GTM Operations Manager
Incubyte is hiring a hands-on operations manager to run its inbound marketing and GTM execution. The website, SEO strategy, conference playbooks, and partner/referral systems are already built — this role owns execution, tracking, and follow-through, working closely with founders, sales, engineering, and external partners.
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- 2–5 years in B2B marketing, inbound marketing, marketing ops, content ops, or GTM coordination
- Background in B2B SaaS, tech services, AI, IT services, or consulting
- Educational or professional background in IT (B.Tech, MCA, or BCA) or prior marketing experience within IT services or GCC (Global Capability Center) organizations; marketing experience at a UX or product design services company is also a strong fit
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About the Role
We’re looking for a GTM Manager to help build and scale the growth engine for our D2C wellness brand.
You’ll own the go-to-market strategy across customer acquisition, content, campaigns, conversion, and retention — from identifying the right audience to turning them into paying customers.
What You’ll Do
Define our target audience, segments, and customer personas
Build and execute GTM and growth strategies
Identify and test acquisition channels — organic, paid, influencers, communities, partnerships, etc.
Work closely with the content team on campaigns, social content, and brand messaging
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Track CAC, conversion rate, repeat purchases, retention, and revenue
Run growth experiments and double down on what works
Understand customer behaviour, feedback, and purchase drivers
Work with founders and the team to build a repeatable D2C growth engine
What We’re Looking For
3+ years in D2C, growth, GTM, e-commerce, consumer marketing, or brand growth
Experience with wellness, beauty, health, nutrition, FMCG, or consumer products is a plus
Strong understanding of customer acquisition and conversion
Hands-on experience with social media, influencers, performance marketing, and/or e-commerce
Comfortable working with data and making decisions based on results
Strong execution mindset and ability to work independently
Someone who builds, tests, learns, and moves fast
What We Want
We’re not looking for someone who just makes marketing plans.
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Bozzo Cabs Pvt. Ltd. | Hyderabad | 4–6 Years Experience | Founding Team | Equity Only
About Bozzo
Bozzo Cabs is building an urban mobility and ride-hailing platform, starting from Hyderabad. We are looking for a hands-on, entrepreneurial professional to lead marketing, customer acquisition, GTM strategy and business growth.
Hands-on role: you'll run campaigns and on-ground acquisition yourself in the early days, before building a team.
Key Responsibilities
- Digital & Performance Marketing: Plan and manage Google Ads, Meta Ads, paid campaigns and customer acquisition initiatives.
- SEO & Content Marketing: Improve search rankings, organic traffic, website visibility and online presence.
- Brand Marketing: Build brand awareness through social media, content, influencers, Reels and creative campaigns.
- GTM & Customer Acquisition: Develop and execute Hyderabad launch strategies to drive app installs, first rides, repeat bookings and referrals.
- Growth & Pricing Strategy: Identify target customers, growth opportunities, competitive pricing, promotional offers and innovative customer acquisition ideas.
- Analytics & Optimization: Track CAC, conversions, retention, referrals and campaign ROI to improve marketing performance.
- Partnerships: Develop collaborations with colleges, offices, PGs, apartments, local businesses and communities to acquire customers.
- Competitor Analysis: Study Uber, Rapido, Ola and market trends to identify pricing gaps, customer needs and growth opportunities.
- Growth Experiments: Test new marketing channels, referral programs, viral campaigns and creative strategies to accelerate customer growth.
What We're Looking For
- 4–6 years of relevant experience in growth, digital marketing, performance marketing, SEO or GTM.
- Hands-on experience with Google Ads, Meta Ads, SEO and campaign analytics.
- Strong understanding of customer acquisition, branding, CAC, conversions and ROI.
- Creative, analytical, entrepreneurial and execution-oriented.
- Ability to develop growth ideas, analyze results and turn strategies into measurable outcomes.
- Startup, consumer internet, marketplace or mobility experience is an advantage.
- Familiarity with the Hyderabad market is preferred.
Why Join Bozzo?
Join the founding team and take ownership of building Bozzo's brand, marketing engine and customer base from the ground up. Work closely with the founders and help shape the company's growth and future.
Compensation: Equity Only (no fixed salary at this stage). Equity terms will be discussed during the selection process.
Location: Hyderabad, Telangana
Role: GTM & Growth Manager
Company: Bozzo Cabs Pvt. Ltd.
Job Description
This is a remote position.
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- Strong written communication
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Good to Have
- Conference/event marketing experience
- Partner/referral GTM experience
- Experience with technical teams on content
- Webflow/WordPress familiarity
- Sales collateral creation
- Background in AI, cloud, data, or software services marketing
Key Responsibilities
- Own and execute end-to-end GTM strategies for AI and technology products.
- Define target segments, ICP, use cases, positioning, messaging, and differentiation.
- Develop and execute product launch strategies across relevant channels.
- Partner closely with Sales, Marketing, Growth, and Product teams to drive pipeline, conversion, and adoption.
- Develop product messaging, sales enablement materials, use cases, and market-facing content.
- Conduct customer, market, and competitive research to identify new opportunities.
- Translate customer and market insights into product improvements and roadmap priorities.
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- 4–10 years of experience in Product Management, GTM, Product Marketing, Growth, Strategy, or related roles.
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- Strong understanding of GTM strategy, positioning, customer segmentation, adoption, and growth.
- Experience working closely with Sales and Marketing teams.
- Strong customer and market orientation with the ability to identify and validate business opportunities.
- Strong analytical, communication, and stakeholder-management skills.
- Comfortable working in a fast-paced, high-ownership startup environment
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Prior experience in high-performance IT services or B2B tech companies is highly preferred.
Key Responsibilities
1. Team Leadership, Workflows & Resource Management
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Process Standardization: Design and enforce structured workflows using internal project management tools. Establish clear KPIs, content delivery calendars, and campaign turnaround timelines (SLAs).
Resource Optimization: Manage internal team bandwidth effectively. Balance the workload of writers and designers to ensure high-quality output without execution bottlenecks.
2. End-to-End Inbound Strategy & Lead Generation
Campaign Architecture: Design, execute, and monitor comprehensive multi-channel inbound marketing strategies tailored for global enterprise clients (B2B).
Funnel Optimization: Take ownership of the marketing automation tech stack to build lead-scoring models, behavioral email nurturing, and landing page optimization.
Paid & Organic Balance: Supervise paid acquisition strategies (Google Ads, LinkedIn Ads, Meta Ads) managed by the PPC team, ensuring they complement the long-term organic growth driven by the SEO and Content teams.
3. Core Marketing Operations (Budgeting & Analysis)
Budget ROI Allocation: Plan, allocate, and manage the monthly and quarterly marketing budget across paid ads, software tools, and external resources, ensuring minimum leakage and maximum ROI.
Competitor & Market Intelligence: Conduct ongoing competitor mapping and trend analysis in the tech service sector to keep Antier's positioning ahead of the market.
Vendor & Agency Management: Evaluate and manage relationships with external vendors, freelance creators, or PR agencies when scaling requires outsourcing.
4. Brand Governance & Community Advocacy
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Community Engagement: Guide the Community Managers to design retention and engagement strategies that turn users/followers into active brand advocates.
5. Analytics & Leadership Reporting
Data Consolidation: Build and maintain unified tracking dashboards (using GA4, CRM data, and platform metrics) to get a clear picture of marketing performance.
Executive Reviews: Present deeply analytical weekly and monthly reports to the Management, focusing on metrics like Customer Acquisition Cost (CAC), pipeline velocity, and conversion rates.
Tech Innovation & AI Automation
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Required Profile & Core Competencies
Experience Matrix: 8-12 years in B2B/IT Services or SaaS marketing, showing a clear career progression from an execution specialist to a Manager.
Domain Fluency: Must be able to speak the language of all sub-departments fluently. You should be able to critique ad copies with writers, discuss CPA/Quality Scores with PPC, analyze Core Web Vitals with SEO, and review engagement strategies with Community Managers.
Problem-Solving & Crisis Management: Ability to handle sudden dips in traffic/leads or manage PR/social media crises with calm, structured communication.
Tools Knowledge: Advanced proficiency with CRM & Automation hubs (HubSpot/Marketo), Analytics (GA4/Google Search Console), and collaboration tools.
Soft Skills: High emotional intelligence (EQ), leadership capability to manage diverse creative/technical teams, and exceptional written and verbal English communication.
About Kris@Work
Kris@Work is the new generation AI-native Go-To-Market platform. It runs a B2B company's entire revenue engine, from finding the right accounts to closing and growing them. Revenue teams today juggle 25+ disconnected tools. Kris@Work replaces them with a single system, powered by its proprietary Kris Tell Intelligence™ layer and a multi-agent architecture that thinks, decides, and acts across the revenue cycle. Learn more at https://www.krisatwork.ai/
The Role
We are looking for a GTM Specialist to run outbound execution across customer accounts using Kris@Work. This role sits at the center of our execution engine: building deep relationships with client stakeholders, embedding yourself within their GTM motions, and generating qualified pipeline.
What You'll Do
- Own outbound prospecting across email, LinkedIn, and phone to create meaningful conversations and build a strong pipeline.
- Develop account-specific outreach strategies by researching prospects, understanding their business context, and identifying the right stakeholders.
- Engage, qualify, and nurture prospects through relevant, personalised conversations that move opportunities forward.
- Manage outbound motions across multiple client accounts, ensuring consistent execution, follow-ups, and communication.
- Track campaign performance and continuously refine messaging, targeting, and outreach approaches to improve engagement and conversion.
Experience We're Looking For
- 3+ years in a client-facing outbound or revenue role with direct experience managing relationships with client stakeholders.
- A proven track record of pipeline or meetings generated through your own client-facing outbound work.
- Comfort representing a client's brand and messaging accurately when speaking to their prospects.
- Ability to manage outbound execution for several clients at once while keeping each client relationship distinct and well-represented.
Google AnalyticsHelp new products find their first customers in the US, and teach our systems how you do it.
Daemon Ventures is a US technology company that builds and runs internet businesses with a very small team and heavy use of AI. We are looking for a growth lead who has personally taken products from zero to their first paying customers in the US market.
What you'll do
- Review how each new business goes to market: the plan, the actual ads, landing pages, emails and sign-up flow, and the numbers that come back. Say clearly what to change, and why.
- Diagnose. When a number is bad, work out whether the problem is the audience, the offer, the page or the channel, and what to try next.
- Turn what works into repeatable playbooks, so every future launch starts from what the last one learned.
- Bring in specialists (search, outbound, paid social, communities, marketplaces) when a problem needs deep craft, and judge their work.
Who you are
- Senior and hands-on. 6–10 years in growth or marketing, at least 3 of them personally acquiring US customers for a software product, an app or an online business. You ran the channels yourself, not only through agencies or a team.
- Taken a product from near zero to real US traction, with numbers you can show.
- A diagnostician. You can read a funnel and find the leak, and you think in experiments. You read results honestly, including when the answer is "this channel doesn't work for this product."
- A clear writer. You explain your reasoning so that others can act on it.
- Energized by working alongside AI. Most execution here is automated; your judgment is what makes it better.
Details
- Full-time and remote within India, engaged as an independent contractor.
- ₹45–55 LPA based on experience, plus equity.
- Process:
1. A short application with a 20-minute exercise.
2. A conversation.
3. A paid one-to-two-week project on a real business.
To apply: https://docs.google.com/forms/d/e/1FAIpQLSdB-KJIUnkbNbXWCdqJmTEFGbHglT5_2wqIcsVPN_QKaQTG1A/viewform
The application includes the exercise. Please don't send a CV alone.
Growth Marketing Manager — Enterprise
ABOUT THE ROLE
We are an enterprise AI company selling to large, regulated businesses with long sales cycles and multi-person buying committees. Marketing here runs on named accounts rather than broad campaigns, and every claim we make carries a number behind it.
This role owns the execution engine underneath that: demand generation, the marketing technology stack, performance marketing, search and answer-engine visibility, developer and customer marketing, and the reporting that proves any of it worked. It is a hands-on role in a small team — you build these systems yourself.
WHAT YOU WILL DO?
- Demand generation inside account plays. Build and ship the landing pages, sequences, personalised outreach and targeted social that account-based plays require, against a single list shared with sales.
- Own the martech stack end to end. CMS and hosting, GA4 and Tag Manager, CRM and marketing automation, attribution, SEO tooling and dashboards — selection, configuration, integration, access and cost.
- Website operations and technical SEO. Site and landing page builds, architecture, structured data, redirects, page speed, indexation.
- SEO and AEO. Own organic visibility, and build the tracking for how often we appear in AI-generated answers to buyer questions. This part has no established playbook.
- Performance marketing. Paid social to named buying-committee roles, retargeting and paid search — small budgets, tight tests, honest reporting.
- Developer marketing. Run the developer-facing surface with engineering — documentation and sandbox operations, sample repositories, technical content programming, developer events and hackathon presence, and adoption measurement.
- Customer marketing. Own the reference programme with sales — case studies, verified reviews on marketplaces andreview platforms, logo permissions, advocacy and reference calls.
- Events and community. Executive dinners, conferences, sponsorships and an invitation-only practitioner circle — logistics, follow-up and attributed pipeline.
- Reporting. One dashboard, one source of truth, reported weekly on pipeline influenced and accounts moved rather than lead volume.
WHAT WE ARE LOOKING FOR?
- 3–4 years in growth marketing, demand generation or marketing operations. Early-stage startup experience strongly preferred someone who has built a function, not inherited one that already ran.
- Hands-on across a modern martech stack — you have configured analytics and tag management, built automation workflows and shipped CMS pages yourself. We care that you have wired tools together, not which brands you used.
- Real technical SEO ability — audits, structured data, internal linking, redirect strategy, and confident use of crawl and keyword tools.
- Performance marketing you ran personally, with a view on what small B2B budgets can and cannot buy.
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- Comfortable with technical audiences and with customers — you can brief engineers on developer content, and ask a live customer for a case study or a review without flinching.
- Clear written English, and the judgement to start from context rather than a brief.
- Willing to be measured on pipeline influenced.
BONUS POINTS
- B2B enterprise or regulated-industry experience
- Account-based marketing
- Developer marketing or technical community work
- An informed opinion on how large language models surface brands
- Enough HTML and CSS to unblock yourself
- Exposure to both Indian and international markets.
- Apply with a page you shipped end to end, a dashboard you built, and one campaign that did not work and what you changed because of it.
About AppMaker (by StarApps)
We don’t just build apps; we build massive revenue channels for the world's most exciting brands.
AppMaker is a top-tier, zero-code mobile app builder for Shopify merchants. We empower brands to create stunning, high-performance native iOS and Android apps that drive real growth. We are the trusted engine behind the mobile commerce success of industry leaders and iconic global and Indian brands, including Levi’s, Jockey, XYXX, Rare Rabbit, Supertails, Kalki, and many more.
The Opportunity
The mobile app market is growing at an unprecedented pace, and with $1M ARR, AppMaker is positioned extremely well as a proven leader in this category. We are now looking for a creative, data-obsessed, and AI-native marketer to help us scale our demand generation, expand our global footprint, and elevate our brand presence to the next level.
If you love the intersection of SaaS, e-commerce, and cutting-edge tech, this is your playground.
What You’ll Drive
A. Business Growth & Global Expansion
- Drive International Demand: Execute targeted campaigns to systematically increase demos and pipeline velocity in the North American market.
- Foundation SEO & Ads: Take ownership of our digital foundation by focusing heavily on high-intent SEO and paid ad strategies to drive consistent inbound growth.
- Multi-Channel Execution: Design and optimize high-converting campaigns across email, LinkedIn, YouTube, Instagram, and newsletters.
B. Brand & Community Curation
- Curate Events for B2C Brands: Design, organize, and execute high-impact experiential events tailored for leading B2C and D2C brands.
- Curate Podcasts: Host and curate insightful podcast properties that bring together industry leaders, innovators, and thinkers.
- Curate Social Media Strategy: Build and execute a comprehensive, high-engagement social media strategy to position Appmaker as a thought leader.
Who You Are
- Experienced in the Space: You have 1–4 years of marketing experience, ideally in SaaS.
- AI-Native: You actively use AI tools to multiply your output and optimize your marketing workflows.
- An Experimenter at Heart: You aren't afraid to test new channels, scale what works, and pivot fast based on data.
Bonus Points If You Have:
- Deep knowledge or prior experience within the Shopify ecosystem.
- Experience building highly automated AI outbound workflows.
Why Join Us?
At AppMaker, you will be at the forefront of the mobile commerce revolution, working from our Pune office with a fast-moving, innovative team. You’ll get the creative freedom to test bold ideas, the resources to capture the global market, and the opportunity to grow your career alongside a rapidly scaling global SaaS product.
Ready to build the future of mobile commerce? Apply now.
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon