Business Development - International Sales

Job Title: State Sales Head

Experience Required: Minimum 7+ years of experience in franchise sales profile, preferably in FMCG, Cement, Paint, Insurance and all Retail, or Franchise Business.

Job Type: Full Time & Hybrid (Office Field Work)

Job locations : Karnataka / Hyderabad / Raipur / Nagpur / Navi Mumbai / Orissa

Role Overview:

The State Sales Head will be responsible for driving state-level sales growth through effective management of Area Sales Managers. The primary responsibility will be to appoint, guide, and monitor

Area Sales Managers to ensure smooth execution of business objectives. The role involves recruiting and expanding Management Role Franchises as well as Shop Franchises under Genericart.

The State Sales Head will act as a key driver to achieve revenue targets, maintain strong franchise relations, and ensure consistent growth in line with company goals.

Key Responsibilities:

• Appoint, train, and supervise Area Sales Managers to deliver on state-level sales and business objectives.

• Drive recruitment of Management Role Franchises and Shop Franchises in alignment with

Genericarts expansion strategy.

• Ensure achievement of state-wise revenue targets through effective planning, execution, and monitoring.

• Develop and maintain healthy business relations with all Management Role Franchises to maximize revenue generation.

• Create strategies for continuous franchise growth, support, and business development.

• Track performance of Area Sales Managers and franchises through KRA (Key Result Areas) and

KPI (Key Performance Indicators).

• Provide regular reporting and market feedback to senior management.

• Resolve franchise-related issues proactively to maintain smooth operations.

• Ensure compliance with company policies, standards, and ethical practices.

Key Performance Indicators (KPIs):

• Achievement of monthly, quarterly, and annual revenue targets.

• Number of new Management Role Franchises and Shop Franchises appointed.

• Performance and productivity of Area Sales Managers.

• Franchise satisfaction and retention rate.

• Growth in state-wide business penetration and brand presence.

Required Qualification & Skills:

• Bachelors/Masters degree in Business Administration, Marketing, or related field.

• Minimum 7-10 years of sales leadership experience, preferably in FMCG, Cement, Paint and all Retail, or Franchise Business.

• Strong team management and leadership skills.

• Proven track record in meeting and exceeding sales targets.

• Excellent communication, negotiation, and relationship management skills.

• Entrepreneurial mindset with problem-solving ability.

• Willingness to travel extensively within the state.

Website:

We were founded by graduates from IIM-Calcutta, IIT Kharagpur, with past experience working with the Boston Consulting Group, Operations & Product Management domain and folks with 3x start-up experience. We are well funded and are backed by the

• Creating written pieces that are sharp, memorable, and effective at prompting readers to take action.
• Collaborating with influencers to ensure that posts are engaging.
• Optimizing content for publication across various social media sites.
• Scheduling copy for release at optimal times.
• Monitoring users' engagement with and feedback on every post.
• Analyzing and reporting on the effects of publications.
• Maintaining a secure database of all login credentials.
• Making reels for the company – Camera friendly
• Remaining abreast of changes to all pertinent social media applications.
• Exploring the potential value of social media sites that are not yet in our repertoire.

• 2+yrs of experience as a social media executive
• Degree in marketing, communication studies, journalism, creative writing, or similar.
• Expert knowledge of all leading social media sites
• In-depth understanding of the processes surrounding the creation and distribution of paid advertisements.
• Ability to create authoritative and persuasive texts.
• Flexible and engaging writing style.
• Knowledge of pertinent engagement metrics.
• Time management skills
• Experience in working with Start-ups
• Excellent written and verbal communication

Job Title: Full Stack Developer (Node.js + React.js)

📍 Location: Gurgaon (On-site)

🕒 Experience: 5+ Years

🕒 Working Days: 5 Days(Mon-fri)

Job Summary:

We are hiring a passionate and experienced Full Stack Developer proficient in Node.js and React.js for our client. The ideal candidate should have solid experience in designing scalable systems, writing optimized code, implementing role-based access control, handling task prioritization, and building robust web applications.

Key Responsibilities:

• Design scalable user management systems with role-based access and authentication.
• Develop backend services and REST APIs using Node.js.
• Build dynamic and optimized front-end applications using React.js and Redux.
• Handle async operations, task queues, and implement retry and prioritization logic.
• Optimize React components for performance using hooks and memoization.
• Ensure secure and scalable system design with proper error handling and authorization flows.
• Apply JavaScript concepts like closures, event loop, and async patterns in real-world scenarios.
• Collaborate with DevOps for basic CI/CD and deployment processes.

Mandatory Technical Skills:

• Frontend: React.js, Redux, JavaScript (ES6+)
• Backend: Node.js, Express.js
• Authentication & Authorization: JWT, OAuth2, Role-Based Access Control (RBAC)
• Task Management: Async/Await, Promises, Retry Mechanisms
• Database: MongoDB or PostgreSQL
• Version Control: Git

Soft Skills:

• Strong problem-solving and system design skills
• Ability to work independently and in a collaborative team
• Clear communication of technical ideas
• Ownership of tasks and components end-to-end

Focus Areas:

• System Design (User Management, Fault Tolerance, Load Distribution)
• JavaScript Core Concepts (Closures, Scope, Event Loop)
• React Optimization & Hooks
• Node.js Architecture & Async Programming
• Task Prioritization and Retry Logic

Key Responsibilities

● Contribute to firmware architecture discussions and implement embedded solutions

aligned with product requirements.

● Design, implement, and maintain low-level code (C/C++ and Assembly) for device

drivers, RTOS-based systems, and communication protocols.

● Work with microcontrollers (ARM Cortex-M, RISC-V, etc.), SoCs, and interfaces (UART,

SPI, I2C, USB).

● Participate in board bring-up, debugging, and validation using JTAG/SWD, logic

analyzers, and oscilloscopes.

● Support OTA updates, bootloaders, and watchdog implementations to ensure robust

device operation.

● Collaborate with QA and production teams on testing, DFU flows, and manufacturing

integration.

● Document design specifications, APIs, and debugging procedures for internal use.

● Stay updated on embedded industry practices, toolchains, and frameworks to enhance

development quality.

Qualifications / Skill Set

● Bachelor’s or Master’s degree in Electrical/Electronics Engineering or related field.

● 4–7 years of hands-on experience in embedded systems and firmware development.

● Strong programming skills in C/C++ with familiarity in Assembly.

● Experience with FreeRTOS or similar RTOS.

● Hands-on expertise with STM32, Nordic, or Renesas controllers is a plus.

● Knowledge of power optimization, OTA mechanisms, and firmware security.

● Skilled in debugging embedded systems using JTAG/SWD and related tools.

● Experience with Git-based workflows; scripting knowledge in Python is desirable.

● Prior experience delivering production-grade firmware is an advantage.

About the Role

The Senior Software Development Engineer in Test (SDET) is a core member of the development

team, participating across the full development lifecycle. This role translates business and functional

requirements into deliverables, designs and maintains test automation frameworks, and ensures

automated tests are integrated into the continuous delivery pipeline. The Sr. SDET develops high-

quality, maintainable, and performant test code, consults on test automation strategy, and serves as

a leader and coach across teams to influence quality practices and standards

What You’ll Do

 Design, develop, and maintain automation systems and tools to be used by development

and test engineers.

 Analyze code coverage using industry-standard tools (e.g., SonarQube).

 Oversee integration of automated tests into the Continuous Delivery pipeline.

 Design and author test cases for unit, functional, performance, scalability, and durability

testing.

 Manage and groom automated and manual test suites for balanced coverage and fast

feedback cycles.

 Work with IT partner teams to provide, create, or modify test data through repeatable,

automated processes.

 Provide internal training on testing skills and tools; contribute to the Test Community of

Practice to evolve testing practices and standards.

 Lead defect management and interface with external teams on test strategy and execution.

 Ensure requirements and/or user stories are testable and provide estimates for user stories

and tasks.

 Coordinate with Dev and Ops regarding testing practices to ensure quality thresholds are

met.

 Contribute to design and code reviews.

 Perform other duties and projects as assigned by business management.

What You’ll Bring (Must have skills)

 Bachelor’s degree in software engineering, Computer Science, or related fields.

 4–7 years of experience using three or more development languages (e.g., C#, Java,

JavaScript).

 Any Monitoring or Observability Tools - Splunk, AppDynamics, Dynatrace, Prometheus,

Grafana, SolarWinds.

 4–7 years of experience with three or more automation tools (e.g., Selenium, TestNG,

Appium, Sauce Labs, Rest Assured, Postman, Cucumber, Jasmine, Protractor).

 4–7 years of experience with testing methodologies such as Test-Driven Development (TDD)

and Behavior Driven Development (BDD), API Testing, Acceptance Testing, end to end

testing.

 4–7 years of experience using issue-tracking software and Agile project management

systems (JIRA)

 Proficiency with SQL (querying, joins, stored procedures), Knowledge of NoSQL databases

(MongoDB, DynamoDB, etc.) – Any database

Responsibilities:

• Proactively engage with potential clients through outbound/inbound calls to introduce Firmway's software solutions and services.
• Identify and qualify prospects by understanding their business needs and explaining how our software can meet their requirements.
• Deliver persuasive sales pitches to create interest and excitement about Firmway's software and setup meetings on a daily basis for the sales team.
• Effectively handle objections and address any concerns or questions raised by potential clients during the conversation.
• Maintain accurate and detailed records of all interactions with clients in the CRM system.
• Follow-up with the prospects before the scheduled meeting and get them to join the call.
• Meet or exceed weekly and monthly targets for setting up qualified meetings with potential clients.
• Stay up-to-date with industry trends, product knowledge, and competitor offerings to effectively articulate our unique value proposition.
• Provide feedback to the marketing and product development teams based on clients' insights and needs.
• Continuously strive to improve sales techniques, product knowledge, and objection-handling skills. 

Job Description:

• working on all layers of architecture Understanding the flow of code and how it interacts with different components.
• Building REST API.
• Creating technical design documents by understanding requirements, and product objectives.
• Writing effective Unit tests
• Good analytical skills and innovative mind.
• Source code management.
• Excellent communication skills.

Desired Skills

• Experience on Mern Stack (MongoDB, Express.js, React, Node.js)
• Strong understanding of JavaScript, object-oriented JS, its quirks, and workarounds•
• Strong hands-on experience in JavaScript• Strong proficiency with JavaScript or CoffeeScript depending on your technology stack.
• Good understanding of server-side CSS preprocessors such as Stylus, Less•
• Basic understanding of web markup, including HTML5 and CSS3• Good understanding of asynchronous request handling, partial page updates, jQuery, and AJAX•
• Proficient understanding of cross-browser compatibility issues and ways to work around such issues• Familiarity with JavaScript module loaders, such as Require.js and AMD•
• Proficient understanding of code versioning tools, such as SVN• Good understanding of browser rendering behavior and performance
• Key Programming Skills: MERN stack, full stack, React, Java, HTML/CSS, JavaScript, Bootstrap.
• Experience working with Rest based APIs

• Taking care of all statutory compliances in the organization (Application of licenses, renewal of licenses, filing of returns)
• Front ending with all statutory/ labour inspections
• Undertaking workforce planning studies and hiring people across all non corporate functions (all levels)
• Compensation benchmarking for non corporate teams
• Proposing compensation structures, perks, benefits, incentives and increments for the workforce
• Creating the skill matrix and skill assessment guidelines for the workforce
• Drafting HR Policies/guidelines/formats applicable for the workforce
• Addressing grievances of employees
• Advising the management regarding all issues related to the workforce
• Handling performance assessment for workforce (Design and execution)
• Handling all disciplinary issues/ absconding/ termination cases
• Acting on behalf of the company with respect to employee matters/ litigation if any

What you must have: