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CRM Manager
CRM Manager
Verto's logo

CRM Manager

Joshua Daniel's profile picture
Posted by Joshua Daniel
3 - 15 yrs
₹6L - ₹30L / yr
Pune
Skills
Customer Relationship Management (CRM)
Hubspot
Salesforce

Job Overview

We are seeking an experienced Email Marketing and CRM Manager who is passionate about driving customer acquisition and retention through targeted email marketing and effective CRM strategies. You will be responsible for driving revenue growth and achieving ambitious targets through the development and execution of email marketing campaigns and CRM activities.


This role will require a deep understanding of our customer base, the ability to analyze customer data and behaviour, and a track record of driving business results through email marketing and CRM.


Key Responsibilities: Acquisition and Retention

  • Collaborate with the sales and marketing team to develop lead generation strategies and tactics that align with the company's business objectives, and execute targeted campaigns to drive new business opportunities.
  • Manage lead data in our CRM system, and work with the sales team to ensure lead quality, lead nurturing, and lead conversion.
  • Develop and implement effective email marketing campaigns to drive customer acquisition and retention.
  • Develop and execute targeted campaigns through our CRM system to drive revenue growth and customer engagement.
  • Work with cross-functional teams to ensure alignment of email marketing and CRM campaigns with broader marketing and business objectives.
  • Create engaging and relevant content for email marketing campaigns, CRM activities, and other marketing channels to drive customer engagement and lead generation.


Automation

  • You continuously strive to automate campaigns along the entire customer lifecycle to achieve scalability
  • Setting up automation systems to execute lead distribution to the entire sales floor.
  • Troubleshooting daily issues and challenges faced by the sales team, collaborating with other teams in the organization for all CRM initiatives.


Testing and Optimisation

  • You carry out regular A/B tests of the campaigns
  • Driving CRM initiatives and overseeing the execution of campaigns.
  • Develop tracking to improve the conversion ratio
  • You work cross-functionally with different departments to develop and execute complex and automated campaigns that use insights from across the company
  • Stay up-to-date on industry trends and best practices in email marketing and CRM, and apply these learnings to drive innovation and improvement in our marketing efforts.


Reporting

  • Monitor and report on the effectiveness of lead generation campaigns, and make recommendations for improvement based on data and analysis.
  • Monitor and report on the effectiveness of email marketing campaigns and CRM activities, and make recommendations for improvement based on data and analysis.


Data Management

  • Analyze customer data and behaviour to identify trends and insights that can inform marketing and communication strategies.
  • Maintaining and improving data management processes and accuracy.
  • Manage and maintain customer data in our CRM system to ensure accuracy and completeness.


Qualifications:

  • 3+years of experience in email marketing and CRM management, with a track record of driving business results.
  • Experience in Data Analytics.
  • SQL or MS Excel proficiency.
  • Experience working in the payments or financial services industry is preferred.
  • Strong analytical skills and ability to use data to drive decision-making.
  • Experience with CRM systems (specifically HubSpot) and email marketing
  • platforms (e.g. Mailchimp, Campaign Monitor, Active Campaign etc).
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
  • Strong project management skills, with the ability to prioritize and manage multiple projects simultaneously.
  • We offer a competitive salary and benefits package, including health insurance, a retirement savings plan, and opportunities for professional development and advancement. If you are passionate about driving customer acquisition and retention through effective email marketing and CRM strategies, and have a track record of achieving ambitious targets, we encourage you to apply for this exciting opportunity. 


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Subodh Popalwar

Software Engineer, Memorres
For 2 years, I had trouble finding a company with good work culture and a role that will help me grow in my career. Soon after I started using Cutshort, I had access to information about the work culture, compensation and what each company was clearly offering.
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About Verto

Founded :
2018
Type :
Products & Services
Size :
100-1000
Stage :
Profitable
About

Verto is a global financial technology firm that enables businesses of all sizes to access enterprise-grade cross-border payments, FX and banking solutions via our advanced platform or API. Businesses can accept payments and send payouts globally in one single platform. Verto seamlessly connects any business, anywhere. Verto has served thousands of businesses globally since the launch of our MVP in October 2018. Each year we process billions of dollars of payments and provide companies with solutions – like payments, foreign exchange, and multi-currency accounts - while helping them save money and grow with the hassle.


Through one easy-to-use platform, we automate and simplify your payments and provide access to FX at competitive rates, including the less accessible currencies. We ensure you get paid by your customers, all while providing specialist services and round-the-clock support. Your business will get the necessary tools to safely transact, trade, and expand into new markets.


Our global footprint spans a diverse range of markets, with offices in the UK, India, Nigeria, Kenya, South Africa, the UAE, and the US.

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Subodh Popalwar's profile image

Subodh Popalwar

Software Engineer, Memorres
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