
As a Digital Marketing Specialist, you will be responsible for developing, implementing, and managing digital marketing strategies to increase brand awareness, drive website traffic, and generate leads. You will work closely with the marketing team to create engaging content and optimize campaigns across various digital channels.
Roles & Responsibilities:
- SEO Management: Optimize website content and structure to improve search engine rankings and drive organic traffic.
- Content Creation: Develop and manage engaging content for blogs, social media, email campaigns, and other digital platforms.
- Social Media Marketing: Create and execute social media strategies to enhance brand presence and engage with the audience across platforms.
- Email Marketing: Design and implement email marketing campaigns, including newsletters and promotional offers, while analyzing performance metrics.
- PPC Advertising: Manage paid advertising campaigns (Google Ads, social media ads) to drive targeted traffic and improve ROI.
- Analytics and Reporting: Utilize tools like Google Analytics to track and report on campaign performance, providing insights and recommendations for improvement.
- Brand Development: Assist in developing a cohesive brand strategy and ensure consistent messaging across all channels.
- Market Research: Stay updated on industry trends and competitor activities to identify new opportunities for growth.
- Collaboration: Work with cross-functional teams, including sales and product development, to align marketing efforts with business objectives.

About Highfly Sourcing
About
Highfly Sourcing, one of the best immigration consultants in delhi having expertise of providing quality solutions in immigration services to individuals, families and corporate clients those who are seeking to Settle, Work, Study, Visit or move temporarily or permanently in Canada, Australia, New Zealand , Denmark, Germany, UK, Hong Kong,Singapore and others countries globally.
We are one of the best immigration consulting services of the country. It is a matter of great pride that till date our success rate has been hundred percent. There is no doubt about the fact, that any assignment that is taken up becomes successful because of not just one but many reasons. From planning to execution, everything has to be done with utmost perfection.
Here at Highfly Sourcing, your personal and professional needs are kept into consideration before recommending a visa for you. Our consulting professionals are there to study your profile thoroughly and counsel you as per your future aspirations. We assure that once you meet our consulting professionals all your doubts and queries will take a back seat and you will just want to be proactive enough to complete the process at the earliest and take a flight to your dream country.
Our Post Landing services will be an added advantage in your new country as we will provide you with job search services, pick up assistance and accommodation assistance. We will be there for you till you are permanently settled in the country.
Candid answers by the company
We provide quality solutions in immigration services to individuals, families and corporate clients those who are seeking to Settle, Work, Study, Visit or move temporarily or permanently in Canada, Australia, New Zealand , Denmark, Germany, UK, Hong Kong,Singapore and others countries globally.
Similar jobs
1 To Generate Market Qualified leads from various sources according to Business Generation Plan and revenue target
Sources: Web Browsing , Directories of association, B2B Portal etc.
2 To Entertain the leads provided by the Marketing department as per the sales manual
3 To do proper suspecting and prospecting of the client and gather basic information before entertaining or presenting any document / communication to client
4 To Identify the Gate Keeper, Key Influencer, Key Decision maker, and blocker for the key Accounts
5 To understand the client requirement and provide the required techno-commercial presentation over a call/ meeting (Persoanl / Virtual)
6 To handle the objection / attitude of the prospect
7 To practice and preach the competititve advantage / sales burger / etc. of the company to improve closing ratio
8 To show the effective negotiation skills during telephonic / Personal Meeting and close the sales as per the company’s sales policy
9 To maintain and verify all order documents like Quotation (Pro-forma) PO, SO Etc in Sequntial manner
10 To take timely (after every 3 months)follow up for new order and requirements and milk the account for up selling
11 To generate reference from existing client and collect the testimony
12 To Maintain Sales Funnel acordingl to lead and Customer Categoty
13 To prepare the MIS and submit to reporting authority time to time or during monthly review meeting
14 To share the bottlenecks faced during sales call / deal and get the appropriate and reasonable solution of it from reporting authority
15 To Quarterly plan one visit to Key accounts for up selling
16 To plan and approve the sales tour from reporting authority
17 To maintain the tour expense / data as per policy
18 To use technology and software carefully to prevent data and information
19 To provide information of new market research to reporting authority
20 To upgrade own self on functional and managerial
21 To attend shows/ exhibition on behalf of the company
- He/ She will be accountable to drive the unconventional business.
- He/ She needs to undertake market mapping & need-gap analysis in
an ongoing manner to find ways to drive profitable revenues by
evaluating/creating opportunities for upselling/ cross-selling
- He/ She needs to scout & identify new potential opportunities and
build positive long-term, high impact, value-adding and trusted
relationships with existing partners to tie up to sell existing or new
loan products or any other products.
- He/ She needs to analyze the potential of the partner and devise a
structured approach towards converting the same to a closure
- He/ She needs to develop and maintain a thorough knowledge and
understanding of our relevant product offerings and processes
- He/ She needs to understand the technical, business and operational
requirements of our partners and work closely with the internal cross
functional teams to balance partner demands vs. long term direction
of our product
- He/ She need to design & liaison with various HOD’s to create the
entire products, process, workflow to get the business rolling
- Determine which ideas should be promoted into features to push the
product strategy forward — namely those that will achieve key
objectives for the product line and business.
- Articulate the business value to the business/IT teams so they
understand the intent behind the new product or product release
- Translate the business requirements into technical requirements by
creating flow diagrams, technical or architectural designs, and
detailing the same
- He/ She need to synergies our process & the partners business model
& process to get the product & relationship going
- He/ She needs to train the partner team to get them equipped with
the loan documents & lending criterias to get a better conversion
- He/ She needs to identify gaps between strategic planning and its
implementation & make required modifications to overcome it.
- He/ She needs to track & monitor the business.
- He/ She will be the SPOC for all such relationships
Other Requirements:
Young, smart with good presentation skills
Confident enough to interact with senior management of the
companies
Good in relationship building and should be a Team player
Strong analytical and problem-solving skills, and a
solutions-oriented focus
Adept at conflict management, account management,
problem-solving, working with minimal supervision, commercial
negotiations
Good in Excel, Powerpoint presentation.
Qualifications:
Around 5-7 yrs experience in B2B sales or business development
roles - preferably in the lending domain.
WHO WE ARE:
TIFIN is a fintech company backed by industry leaders including JP Morgan, Morningstar, Broadridge and Hamilton Lane.
We build engaging experiences through powerful AI and personalization. We leverage the combined power of investment intelligence, data science, and technology to make investing a more engaging experience and a more powerful driver of financial wellbeing.
At TIFIN, design and behavioral thinking enables engaging customer centered experiences along with software and application programming interfaces (APIs). We use investment science and intelligence to build algorithmic engines inside the software and APIs to enable better investor outcomes.
We hope to change the world of wealth in ways that personalized delivery has changed the world of movies, music and more. In a world where every individual is unique, we believe in the power of AI-based personalization to match individuals to financial advice and investments is necessary to driving wealth goals
OUR VALUES:
- Shared Understanding through Listening and Speaking the Truth. We communicate with radical candor, precision, and compassion to create a shared understanding. We challenge, but once a decision is made, commit fully. We listen attentively, speak candidly.
- Teamwork for Team Win. We believe in win together, learn together. We fly in formation. We cover each by other’s backs. We inspire each other with our energy and attitude.
- Make Magic for our Users. We center around the voice of the customer. With deep empathy for our clients, we create technology that transforms investor experiences.
- Grow at the Edge. We are driven by personal growth. We get out of our comfort zone and keep egos aside to find our genius zones. We strive to be the best we can possibly be. No excuses.
- Innovate with Creative Solutions. We believe that disruptive innovation begins with curiosity and creativity. We challenge the status quo and problem solve to find new answers.
WHAT YOU'LL BE DOING:
As part of TIFIN’s technology division, you will Automation QA role, ensure your dedication towards commitment to quality and attention to detail is the single most important aspect of this job role. This position requires you to be a dynamic individual who can not only manage a team of skilled automation engineers but also work as an individual contributor within the same team.
- Deliver all releases on time while ensuring high levels of automation coverage
- Work with QA Team to understand the product requirements and be able to provide automation testing estimates.
- Utilise experience (technical, functional) to create automation test strategies and execution plans to be able to deliver releases as per business needs.
- Create and execute automation test plans to allow for in-sprint automation.
- Review automation test artifacts created by team members.
- Work with development in an agile delivery methodology to capture defects early in the lifecycle by regular execution of regression automation suit.
- Work with automation engineers to get best ROI by identifying automation candidates.
Skills required
- 5+ years of experience in automation testing
- Must have 1+ years of experience working with test frameworks including Selenium and/or Cypress.
- Hands on expertise in various automation framework (bdd, data driven, keyword, hybrid).
- Must be capable of understanding test requirements, planning and creating test suites.
- Strong hold on programming/scripting language (Java/Python/JavaScript)
- Experience in services/API testing and automation (Jmeter/Any tool)
- Good exposure to SQL and Unix
- Proven experience working within an Agile framework
- Strong analytical and troubleshooting skills
- Solid experience on Test management and Version control softwares (Jira/Git/Bitbucket/Any other)
- Excellent communication (verbal and written) skills.
- WHO ARE YOU:
- Experience with Mobile automation using Appium or similar tools.
- Exposure to Continuous Integration & Continuous Deployment.
- Strong team and task management skills
- Exposure in Performance and Security testing
Job Location : Mumbai
COMPENSATION AND BENEFITS PACKAGE:
Competitive and commensurate to experience + discretionary annual bonus + ESOPs
About the Tifin Group: The Tifin group combines expertise in finance, technology, entrepreneurship and investing to start and help build a portfolio of brands and companies in areas of investments, wealth management and asset management.
TIFIN companies are centred around the user and emphasize design innovation to build operating systems. We focus on simplifying and democratizing financial science to make it more holistic and integral to users’ lives.
Industry
Here are the main tasks that a digital marketing EXECUTIVE can undertake:
- Community management: designing social media campaign, creating social media contents, answering to customer’s comments or questions (Facebook, Twitter, LinkedIn, Instagram, TikTok…).
- Managing the company’s official website.
- Writing contents for the company’s blog or website.
- Creating contents for mail diffusion (newsletter…) or online diffusion.
- Follow-up and improvement of SEO.
- Helping the marketing team to follow-up and improve the digital marketing strategy
Looking to hire a single backend engineer who will become a part of the core team, with the track to become a part of the leadership at our company.
Candidate should have worked in startups, possess strong programming skills in Python, displays a sense of ownership and is highly energetic and eager to learn state-of-the-art tech and ML.
A minimum of 2 years of relevant experience is preferred.
2022 or later year pass outs - please apply only if you have relevant full-time and at least 2 prior internships experience
Representative (not exhaustive) responsibilities:
- Assess the current design and infrastructure of the backend server, and continuously implement enhancements to make the systems more robust, reliable and responsive
- Design, implement, test, and deploy APIs with Python on Linux servers
- Enhance back-end functionality and integrate with the front end to deliver a fully functional product
- Implement and set up automated tests to periodically test backend infrastructure for reliability, security and performance
- Design new data pipelines to enable the production deployment of new models
- Mentor junior employees and interns in the company
- Additionally, interest and ability to contribute to the continuous enhancement of our state-of-the-art NLP model pipeline and Inferencing engine is a big plus
- Be ready to roll up your sleeves and participate in customer calls, understand our ICP well, do research around product features, etc.
Fast Track Your Application
Think about the ICP for ContractKen. Sign up for a trial plan, experience the product and provide feedback on how to improve the current experience of the product to add immediate value to the ICP. We don't need you to fully code any feature in its entirety and are not looking for free work. The idea is to identify folks who get** what we are trying to do with ContractKen and find faster alignment with the right candidate.
Do not apply if
You're looking for your first, real-world model building, ML/AI role. We believe that deploying existing models (open source and proprietary) in production and delivering real business value to our customers is 10x more important than hyperparameter tuning or the latest algorithm implementation. While we'd love to entertain experienced ML data scientists, the emphasis on MLOps is as much as it is on experimentation.
|
¡ Solid Design and Architecture skills. Experience in the designing, development, and deployment of large-scale enterprise applications with multiple tiers. |
|
¡ Ensure agile test-driven development for robustness, usability, reliability, security and performance. |
|
¡ Expert in Core JAVA and Spring Boot and other Spring libraries, Eureka, Hystrix etc. |
|
¡ Experience creating architecture or developing web services to integrate applications with databases such as Oracle, MySQL, MongoDB, or Cassandra |
|
¡ Solid understanding of OOPS, algorithms and data structures. |
|
¡ Experience on Kafka / Scala / Storm / Elastic Search and Web Services like RESTful / SOAP. |
|
¡ Extensive experience with version control systems (Git is preferred) and issue tracking systems (JIRA is preferred) |
Responsibilities:
• As a leader, you will be Facilitating discussions and lead decision-making on all
engineering aspects of his/her team.
• Able to define and execute the engineering plans for the areas under his/her ownership.
• Drive engineering best practices for the team.
• Define, implement and maintain the hygiene of the production systems (both engineering
and processes) for the areas under his/her ownership.
• Responsible for the health of the business directly owned by the team.
• Challenging business & product on outcomes, channelize feedback into execution, and
be accountable for engineering outputs
• Hiring, mentoring and retaining a best-of-class engineering team.
• Responsible for all stakeholder management including but not limited to business,product, operations, and clients/vendors
Requirements:
• BTech, MTech, or Ph.D. in Computer Science or a related technical discipline (or
equivalent).
• 8+ years of software development experience and 3+ years in leading teams.
• Excellent verbal and written communication skills with the ability to present complex
technical information clearly and concisely to a variety of audiences
• Past experience with startups and fast-paced environments is an added advantage
• As a leader, you must have proven skills in designing and developing simple to complex
solutions including experience in designing and implementing large-scale distributed
systems.
• Proven track record building and managing high-performing software development
teams.
• Practical experience and ability to drive design and architecture of multiple subsystems with other senior members in the team.
Coding Magento compliant frontend and admin modules using PHP, Zend
Framework and MySQL skills
Integrating 3rd party applications through middleware built on Magento 2 (training
app)
Working on developing a micro-service architecture to run Magento
Completing code reviews of your peers
Integrating backend work into frontend UI
Assisting the Quality Assurance team with acceptance cases and testing
Contributing to daily stand-ups and management updates
Document, knowledge share your work and train other developers to improve
overall quality and delivery
Create, test and implement new features and tools in our architecture that will
create automation and efficiencies
Package and deploy fixes and releases
Strong functional knowledge of eCommerce domain (B2B & B2C)
Excellent & Proactive team player and communicator
Must have strong knowledge in the following skills: -
A commitment to best practices. Well want your opinions on operational processes, deployment
checklists, and more
5+ years of developing software with object-oriented PHP, ideally in SOA applications
3+ years coding to high performant standards with Magento
5+ years working with MySQL, optimization, indexes and performance techniques
Worked on high traffic high transactional ecommerce sites serving in to the millions of hits and
page views
Frontend UI to backend communication using Ajax and various JavaScript frameworks
Extensive knowledge about APIs. You can design RESTful services and integrate with other data
providers, and you know when to use JSON or XML.
Building auto-scaling architectures and auto-scaling ready code
Understand the importance of performance in web development and resolving PHP performance
issues
Nice to Have: (Not more than 4 each)








