Business Development Executive

The Social Media Marketing Executive will be responsible for developing and executing social media strategies, managing online communities, and driving brand engagement across various platforms. With 3-5 years of experience in social media marketing and community management, you will leverage your expertise to enhance our social media presence, build relationships with our audience, and contribute to the overall success of our marketing initiatives.

Key Responsibilities:

• Social Media Strategy: Develop and implement social media strategies to increase brand awareness, drive engagement, and support business goals. Create strategies for different platforms including LinkedIn, Twitter, Facebook, Instagram, and emerging platforms.

• Content Creation & Management: Create and curate engaging content that resonates with our target audience. Manage content calendars, schedule posts, and ensure timely and consistent communication.

• Community Engagement: Grow and manage online communities, respond to comments and messages, and engage with followers to build relationships and encourage brand loyalty.

• Campaign Execution: Plan and execute social media campaigns, including promotions, contests, and paid advertising. Monitor and optimize campaign performance to achieve desired outcomes.

• Analytics & Reporting: Track, analyze, and report on social media metrics and KPIs. Use insights to refine strategies and improve performance. Prepare regular reports on social media activities and outcomes.

• Trend Analysis: Stay up-to-date with the latest social media trends, tools, and best practices. Implement new tactics to enhance social media presence and engagement.

• Cross-Functional Collaboration: Work closely with marketing, sales, and product teams to ensure alignment on messaging and initiatives. Collaborate on content development and promotional activities.

• Community Building: Engage with influencers, partners, and thought leaders in the SaaS and Web3.0 communities. Represent the brand at relevant industry events and online forums.

Must-Have Qualifications:

• Experience: 1.5 - 3 years of experience in social media marketing with a focus on community management.

• Industry Experience: Proven experience working in a SaaS-based organization is required. Familiarity with SaaS marketing and community dynamics is essential.

• Platform Expertise: Demonstrated expertise in managing social media platforms (LinkedIn, Twitter, Facebook, Instagram) and understanding of social media tools and analytics.

• Communication Skills: Excellent written and verbal communication skills with the ability to create compelling content and engage with diverse audiences.

• Analytical Skills: Strong analytical skills with experience in tracking and interpreting social media metrics and KPIs.

• Project Management: Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines.

Good-to-Have Qualifications:

• Web3.0 Industry Experience: Experience or interest in the Web3.0 industry, including blockchain, decentralized technologies, or cryptocurrency, is a plus.

• Technical Skills: Knowledge of social media advertising platforms, SEO best practices, and content management systems (CMS) is advantageous.

• Design Skills: Basic graphic design skills or experience with tools such as Adobe Creative Suite or Canva is a plus.

Why Join Us?

• Innovative Environment: Be part of a forward-thinking company that embraces innovation and technology.
• Career Growth: Opportunities for professional development and career advancement.
• Collaborative Culture: Work in a supportive and collaborative team environment.

Who are we?

SocialPilot, a SaaS product, is an easy-to-use social media marketing tool that helps professionals, teams, and businesses automate their social media management. It helps customers at every step – right from publishing posts on their profiles to analyzing their posts’ performance.

About the role:

• Profile - Conversion Rate Optimization
• Role - Full-time
• Grade - Manager / Senior Manager
• Location - Remote - Work from home / anywhere
• Work hours - Mon to Fri / Day Shift

You will be:

• Creating conversion optimization strategies using both qualitative (page evaluations, UX design principles, site reviews) and quantitative (traffic source analysis, web analytics tools) sources
• Conducting internal planning meetings and lead the development of A/B & multivariate testing road maps that will lift conversion rates
• Establishing and maintaining a clear backlog, and defining the optimization roadmap that will increase conversion, customer engagement, and other KPIs
• Aligning stakeholders on root issues and opportunities based on statistical data based evidence
• Identifying optimization opportunities, analyzing and interpreting site usage data and trends through rich and in-depth data analysis, consumer research (quantitative and qualitative), and usability studies.
• Creating high-quality, comprehensive deliverables such as project strategy decks, creative briefs, and weekly/monthly reports
• Troubleshooting and spotting existing issues with optimization test set-ups and present results internally through the production of high-quality documentation
• Organizing and visualizing website data to analyze, identify, and address friction points on a prospect’s path to conversion

What are we looking for?

• A data obsessed CRO Manager to help us convert prospects to users through each stage of the customer journey. The ideal candidate will not only help uncover and collect accurate data but connect the dots between data and the desired business outcomes. Above all, we are looking for a resilient team player who will revisit and re-experiment till the code is cracked
• 5+years' experience working specifically in CRO and Analytics
• Prior experience in working in the B2B/ SaaS setup in the international markets
• Advanced understanding of Web analytics such as Google Analytics, Adobe Omniture
• Deep understanding of conversion/persuasion best practices
• Good understanding of UX/UI design principles
• Copywriting skills, particularly the ability to write compelling value propositions
• Hands-on experience with any conversion optimization testing tools such as LiveBall, Optimizely, SiteSpect, Test&Target, HotJar, Unbounce, etc.
• Ability to manage multiple projects with rapidly changing variables and eager to take end-to-end ownership with little supervision
• Excellent attention to detail and strong organizational skills
• Proactive and self-motivated to seek answers, generate ideas, and develop new skills
• Impeccable English communication skills

About SocialPilot

For too long, too many SMBs and growing agencies have put up with underwhelming marketing software products that are “cheap” but painful to use, have too many frustrating features, and have severely delayed customer service and overall a very disappointing experience. And sure enough, as these agencies grow, they find themselves locked in annual contracts worth thousands of dollars for software products that they thought were “discounted”.

SocialPilot was created in 2014 to change this.

At SocialPilot, we believe that irrespective of the ticket size, SMBs and agencies deserve enterprise-class software that creates joyful experiences in their day-to-day marketing work. We think that being price competitive does not mean cheap and that just because an agency grows, does not mean that we should start charging them ridiculously. And yes, each and every customer’s business is equally important and deserves immediate attention including 24x5 chat, emails, and phone calls.

Today, over 9000 agencies and SMBs use SocialPilot to manage their social media publishing, analytics, and social engagement while collaborating with their team and clients.

Our impact so far

• Helped 9000+ marketing agencies and SMBs
• 1 billion+ social media posts published
• One of the fastest growing SaaS companies in India as listed by Inc 42
• Ranked as a “Great Product” consistently by G2, Capterra, SoftwareSuggest, and TrustRadius 

What we believe in

• Customer Obsession We put customers first while making decisions and planning future goals
• Ownership We believe in taking ownership of areas that we’re working on. We own up to our - successes and failures. Moving the needle matters more than just busywork
• Relentless When it comes to creation & innovation, we stop at nothing. We might fail at the first attempt, but we rise back fast to try again
• Nimbleness We respond rapidly to changing circumstances and customer needs
• Collaboration Our collaboration efforts extend to our partners and customers along with our internal team. We are stronger together

Why join us

• Work-life balance 5-days work week to help you make the most of work and life
• Open door policy Strong communication and transparency go a long way in creating stress-free workplaces. Got a question? Just ask the right person without any bureaucracy
• Zen-like workspace A modern, aesthetically pleasing workspace with an all-inclusive cafeteria and dedicated conference/meeting rooms
• Unwind Catch up with your colleagues or guests at our chic cafeteria for coffee or our catered lunches. Challenge your team at air hockey or perhaps catch the live cricket match while you’re at it
• Celebrate From birthdays to festivals - we don’t miss any occasion to celebrate however small or big

About PlanetSpark

PlanetSpark is on a mission to build the next generation of confident speakers and creative writers amongst kids and young adults. We are a series B funded global company impacting over 13 countries through live classes on communication skills through handpicked top 1% teachers, We are the category creators and market leaders in the communication skills segment. Our learners participate in gripping debates, create viral YouTube videos start their podcast channels, perform stand-up comedy, write nail-biting mystery stories, and become confident and fearless speakers. We Are backed by some top VCs, such as prime venture partners, Indian Angel network FIITJEE, and global entrepreneurs such as Binny Bansal, Deep Karla Gokul, and Shirish Nandkarni. We have raised over dollar 24 million till date over five rounds. Come join a passionate team of over 500 young and energetic team members and 3500+ expert teachers on this rollercoaster ride to build the most loved brand for kids who will move the world!

Key Statics - Series B Funded - 13 countries - 35k Students - 4K Teachers - 2 Million Enrolled Classes

Mission statement for the role:

- Generate revenue by achieving weekly target through consultative inside sales.

Roles and responsibilities:

- The business development counselor interacts with parents or adult learners after they have taken a demo class and have experienced the product. Since these were high intent nurtured leads, There is no cold calling required. The role involves achieving weekly revenue targets by:

- Inviting parents or the adult learners to a video counseling session

- Conducting a detailed video counseling session with the decision-makers and taking them closer to their decision to purchase

- Looking at the entire sales life-cycle, starting from engaging with parents till final conversion and i.e. enrolment in the program

How is sales at PlanetSpark different?

- High Intent Leads - you get leads after they take a 1-hour demo.

- Extensive Training- you will get extensive instructor training and on-the-job training

- Career Progression - Get fast-track growth in designation and compensation

- Rewards and Recognition- become a star performer and get recognized through the weekly rewards ceremony!

Your career path

Working with a fast-growing, the startup provides the opportunity to grow, aggressively up the ladder and assume greater responsibilities and experiences at a very young age. Our meritocratic, performance-based policy identifies and promotes top performers.

- Business development counselor

- Senior business development counselor

- Assistant Manager

- Manager

- Senior Manager

- Associate Director - Associate Vice President - Vice president

Key skills to be successful in the role:

- Excellent communication, interpersonal presentation, and problem-solving skills

- A go better attitude and winning mindset

- Excellent influencing skills and Street smartness

- Performance-driven people who adhere to guidelines set by the organization

What we're looking for?

- We do not look for any specific degree of GPAs. We are open to all those who have a passion for sales and the zeal to grow quickly in their career.

- You should be located in Gurgaon or should be ready to locate to Gurgaon. This is a work-from-office role.

- You should be okay to work 5 days a week with a weekly off on Thursday. Saturday. Sunday are the most important days for your role as maximum customers take their counseling session on these days.

CULTURE SNEAK-PEAK

Apart from doing impactful work together, we ensure that our employees are well taken care of and that they feel strongly about creating confidence across the globe.

- Take a sneak-peek at our impact here https://lnkd.in/dvjncjTw

- Catch how we do things at our office https://lnkd.in/d3HRvbu2

- Life at PlanetSpark https://youtu.be/UY5hcQQ9Zml

• Drive UI/UX & design aspects of the platform Innovate on UX to provide the best possible experience to the customer
• Convert UI design wireframes to functional UI (HTML/CSS/JS)
• Build high performant UI features
• Optimise existing features for better performance
• Build reusable code and libraries for future use
• Complete the assigned features with validations
• Should take end-to-end ownership and pride in building assigned features
• Collaborate across the teams to define, design, and ship new features
• Budget work and stick to the deadlines
• Requirements
  
  • 3+ years of experience as a front-end developer
  • At least one product built and published
  • Proven experience in building/or been a lead contributor in a tech set-up
  • Strong analytical and structural thinking skills
  • Passion to build beautiful, responsive and performant user experiences
  • Strong understanding and fundamentals in Javascript & JQuery
  • Proficient in React.js, material design concepts, UI/UX best practices and design standards
  • Willing to work on pure Javascript based projects as well as React.js based projects
  • Proficient understanding of cross-browser compatibility issues and their solutions.
  • Proficient in HTML5 CSS3
  • Proficient with CSS preprocessors LESS and SASS

Responsibilities of the role:

• Develop Web/App based solutions in PHP and PHP based frameworks (CodeIgniter/Laravel) having a Service Oriented Architecture (REST/SOAP)
• Work on integration of 3rd Party libraries as required by the product
• Unit-testing code for robustness, including edge cases, usability, and general reliability
• Ensure the quality of the end product while adhering to quality norms
• Creating Technical documentation wherever applicable
• Collaborate with cross-functional teams to define, design, and ship new features
• Take part in requirement understanding and contribute to solution of the requirement