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Digital Marketer
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Digital Marketer

Aparna Ket's profile picture
Posted by Aparna Ket
3 - 5 yrs
₹3.5L - ₹7.5L / yr
Pune
Skills
Digital Marketing
Google Adwords
Web Analytics
skill iconGoogle Analytics
Facebook Marketing
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Customer Relationship Management (CRM)
Lead Generation
Social media strategy

We are looking for a marketer with 3+ years of experience promoting B2B SaaS Product by designing and executing innovative marketing strategies to generate B2B leads. The various initiatives include:

  1. Competitive Research and Market Analysis
  2. Driving traffic to website to generate leads and tracking conversions, and key KPIs
  3. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  4. Launch optimized online adverts through Google AdWords to increase company and brand awareness and conversion
  5. Monitoring of Leads from all the Online Channels
  6. Prepare online newsletters and promotional emails and organize their distribution through various channels
  7. Responsible for Managing Online Brand and Product Campaigns to Raise Brand Awareness
  8. Manage SEO, SEM and Content Management
  9. Plan and monitor the ongoing company presence on social media (Quora, LinkedIn, Twitter, Facebook, etc)

 

Skills:

We are looking for someone who has exposure to the following:

  • Needs to know Lead Generation, Lead Nurturing, Demand Generation, Email Marketing, Marketing Automation, Campaign Management, Web Traffic and Conversion, Lead Qualification Programs, Automated Nurture Campaigns, Marketing Funnel Management.
  • Must have excellent Oral and Written communication skills.
  • Must have excellent understanding of digital marketing concepts and best practices
  • Hands-on experience in Marketing Automation tools, Google Analytics, Google Adwords and LinkedIn Ads.
  • Must have hands on experience in handling CRM’s and its integration with third party plugins.
  • Strong analytical skills and data-driven thinking and knowledge of web analytics tools (e.g. Google Analytics, SEMRush, etc.)

 

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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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About Xebrium Software Pvt Ltd

Founded :
2013
Type :
Services
Size :
20-100
Stage :
Profitable

About

Xebrium provides end-to-end software development and testing solutions to various industry segments. Helping clients to automate their business processes and transactions, Xebrium understands the need of the small and medium-sized business community and offers a broad and comprehensive range of localized solutions, from entry level for start-up businesses, to more sophisticated solutions for larger enterprises. Xebrium's team has several years of core development experience in many areas: - Embedded Systems (USB, BlueTooth, Wi-Fi, MFi, HomeKit, Home Automation) - iOS and Mac applications - Windows applications - Android applications - Web-based server implementations for cloud solutions Xebrium specializes in the areas of embedded systems, client-server and database technologies, and mobile and desktop application space, to design and deliver complete solutions for the product engineering efforts of our customers. As part of delivering product engineering solutions and support, following are some of the areas in which we have made a positive impact in the successes of our customers: - Implementation of Apple's MFi stack for a wireless BT audio system - Single desktop application for back-store payment device management, including software upgrades for up to 80 devices simultaneously over USB - Optimization of system software for a biometric identification device - Client-server multi-user system for data collection, processing and analysis for BLE-based healthcare devices - Implementation of TLS authentication and encryption security framework for data exchange over BLE.
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Aparna Ket

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