Digital Marketer

Skills required

·      Certified in Google Analytics (any popular certifier)

·      A minimum of 4+ years of experience in the web analytics domain

·      Consolidated knowledge of the GA4 platform

·      Excellent communication skills (written & verbal)

·      Good understanding of Analytics, Tag Manager, and Data Studio.

·      Basic knowledge of BigQuery & JavaScript

·      Familiar with HTML, CSS and Javascript, and will have the ability to read, reuse and customise code

·      Advanced understanding of Events Tagging and Custom dimensions.

·      Hands-on experience with data visualization (custom dashboards)

Roles and Responsibilities

·      Responsible for managing our Analytics (G4) and GTM accounts

·      Implementation of highly effective web data analytic solutions

·      Visualize customer behavioral data such as page/path analysis, clickstream, funnel progression, CTA optimization, page/site abandonment, etc.

·      Implement tagging and configuration that ensures data collection is accurate and adequate based on the business needs

In-depth knowledge in the following areas.

·      Determine tracking requirements.

·      Create functional and technical design (Dom Scrapping & Custom HTML) of the tags.

·      Install GTM container tag on the live/staging websites.

·      Create, publish and test tags on the live/staging websites.

·      Able to track the successful form submission.

·      Do regular Tag audits for the live/staging websites.

·      Coordinate with the marketing heads to understand and develop custom reports and dashboards.

·      Create specified digital analytics tagging standards to ensure robust and consistent data capturing.

·      Testing and validating the tracking using various debugging tools.

Roles and Responsibilities

• Responsible for managing & driving the online business on E-commerce marketplaces.
• Responsible for uploading new collections on a weekly basis and ensuring catalogue hygiene of the uploaded catalogue.
• Handling the marketing budgets & the paid advertising campaigns/sponsored ads on the marketplaces.
• Responsible for handling product listings, promotions, deals, discounts & day-to-day operational issues related to the marketplace.
• Sole POC for communication with the category team.
• Strategizing & implementing the plan of action for the month on month growth in the sales from the existing online marketplace.
• Ensuring that all new products are uploaded and listed on websites/channels
• Repricing the products
• FBA Set up a pricing minimum to maximum for FBA listings
• Creating product listings and set minimum and maximum pricing
• Generating out of stock report, bestselling products report, runout stock report brand by brand on daily basis.
• Sort out pricing error issues and re-activate the listings. Inactivate listing to make active listing if required.
• Deleting discarded SKUs from all channels if required
• Optimizing listings with accurate product information, images, pricing and placement to increase sales and maximize revenue
• Optimize existing listings of current products to ensure we are exploring sales opportunities
• Keep up to date with industry techniques for SEO and content marketing
• To analyze product pricing vs our competitors on an ongoing basis and make pricing adjustments
• Support customer care emails and calls and also support social media campaigns.
• Ability to communicate effectively and to operate as part of a team

Deliverables:

Manage Social Channel Strategy, Ideation and Programming 

• Oversee and execute social media calendars, brand guidelines, best practices, promotional  campaigns, and day-to-day social media activities while optimizing the brand's presence on all 

relevant social media platforms. This includes upcoming news (funding announcements, IPOs, media coverage) and thought leadership content, and amplification of portfolio content when  appropriate

• Conceptualization and execution of social media content as per the brand's tonality

• Ensure on-time and efficient realization of day-to-day and monthly goals set for the team.

• Develop social media campaign strategy for content launches, company exits/milestones, and events

• Draft social copy and create social graphic assets in Canva, and/or videos tailored for relevant social media, review edits and finalize assets

• Monthly report detailing social performance with insights and recommendations

• Make recommendations for team to improve their social presence

• Social monitoring and listening – listen to relevant conversations, see where we can opportunistically plug in, flag content deficits

We are looking for an experienced Senior Content Writer to join our team. If you love creating high-quality and engaging content that explains things in story then you are the right fit in our team!

As a Sr. Content Marketing Manager, you will be responsible for developing and implementing the overall content strategy based on our specific goals and objectives.

1. Analyze existing source content and modify to add value to
2. Apply instructional design theory, practice, and methods
3. Coordinate with internal team-members, graphic designers, language editors, quality analysts and SMEs to complete the allotted
4. Deliver engaging content on a regular basis across several channels, including but not limited to: newsletters, articles & blogs, product collaterals, PRs, explainer videos, social media marketing, website landing pages, video, paid media, sales collateral and case

1. Plan, create, optimize, drive and execute the content strategy aligning with short-term and long-term of marketing targets and rest of the organization

1. Should be a quick learner and technically strong to pick up new technical skills

1. Conduct rigorous quality checks on every piece of content present on website and resources available to

1. Build a clear process for managing and executing the content strategy, including developing a pipeline of prioritized content, Quality checks ,

1. At both a strategic and tactical level, as a leader and an individual contributor and should be an expert storyteller also ability to handle and drive the team of atleast 5 members.

• Exp – 4 years of experience in content development
• Ability to rephrase and modify content
• Excellent verbal and written communication skills
• Ability to multitask and remain organized in a fast -paced environment
• Strong computer skills, including Microsoft Office Suite (Word, Excel and PowerPoint)
• Experience in handling team would be a plus.

Intellipaat is the leading online education provider and creates courses in collaboration with top MNCs and universities such as IBM, Microsoft, E&ICT, IIT Guwahati, etc., with more than 600,000 learners and 200+ corporates across 53+ countries learning on our platform.

Company link: http://www.intellipaat.com/">www.intellipaat.com

• Create a Digital Marketing Strategy
• · Manage the company website by updating, writing, and editing product and market content, while maintaining a consistent and appealing appearance throughout the web pages and documents
• · Improve SEO organically and through selective Strategic Google AdWords campaigns; managed internally or with outside consultant
• · Manage company global online presence on all vendor sites, industry directories, Google Business listings, and establish systematic LinkedIn posting plan with Sales & Service Manager input
• · Mine and analyze data from the ERP system to identify and create targeted Prospect Lists to be furnished to the company’s Inside and Outside salespeople
• · Ability to research business opportunities and present ideas and findings to company management

*

• Qualifications and skills
• · Bachelor’s Degree in Business with major in Marketing with relevant coursework in Website design/management and analytics
• · Creative thinking (visual & messaging); digital design skills are a significant plus
• · Experience with analytical and reporting tools, including Tableau, Google Analytics, and Data Studio.
• · Deep knowledge of digital marketing across social, display, and programmatic platforms.
• · Strong analytical and strategic thinking skills.

About What Digital Pvt Ltd:

What Digital Technologies Pvt Ltd is one of the world's fastest-growing online job search specialists. Launched from London in 2011 our flagship product whatjobs.com attracts millions of jobseekers around the world. Every minute of every day we help our users connect with employers across the globe in order to find their perfect job.

To support our ambitious growth plans, we are looking for our next senior appointment to become our SEO Manager.  Reporting to the Managing Director, you will be supported through your growth and provided with access to a number of cutting-edge tools. Our ambition is to increase the size of our SEO footprint over the next 18 months in Europe, Asia, North American & South America. 

About the Role:

• Development and implementation of the SEO strategy for whatjobs.com
• Ownership of the organic performance targets for our global websites and the delivery against them
• Develop SEO best practice for sites, lead discussions with internal stakeholders, ensure progress and performance is reported regularly
• Recruit your own team of SEO executives and content writers.
• Setting in place best SEO working practice that other members of your team can use and learn from to develop their own careers.
• You must be an expert at competitor analysis 
• Lead when required with the execution of SEO tasks across other global SEO projects (i.e. site migrations)
• Stay up to date with the latest SEO industry and news, share knowledge with the team and lead from the front.
• Answer this question in your cover letter. When is thanksgiving celebrated? 

What makes you a great fit:

• 5 years+ SEO experience with at least 2 years in a senior role
• Analytically minded, expert in using Google Analytics and Google Search Console
• Ability to analyse data to derive insight and actions to drive performance
• Experience auditing on-site and off-site SEO factors to create effective SEO strategies
• Experience using SEO tools including or equivalent to ahrefs, Deepcrawl, SEMRush, Screaming Frog
• Experience managing a team, their workflow and assisting in their own professional development
• Knowledge of HTML/Web Coding
• Self-motivated and enthusiastic
• Strong communication skills
• Good skills in Excel & Word
• Deep interest in the SEO industry and also be a hobbyist 
• Experience integrating SEO with other digital channels i.e. Social and PR
• Have a proven track record of successful SEO campaigns
• Have both frontend and technical SEO knowledge 

• Excellent salary & be part of a bonus scheme
• We will soon be moving to brand new offices based in Central Bangalore
• You will be the ‘ go-to person’ and responsible for building your own team
• Enrolled in a company pension plan
• International travel to meet with colleagues, management and SEO events
• Leadership and Development training throughout your career
• An exciting, fast-paced working environment where you will work with and learn from the best in the business

Heard enough? Apply online today for an immediate interview.