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Product Marketing Manager
Product Marketing Manager
YuktaMedia's logo

Product Marketing Manager

Aditya Bhelande's profile picture
Posted by Aditya Bhelande
3 - 10 yrs
₹8L - ₹25L / yr
Pune
Skills
Product Strategy
Product Marketing
Technology Marketing
Pricing Strategy
Copy Writing
Market Research
Customer Relationship Management (CRM)
We are looking for Enterprise SaaS Product Marketing Manager in Ad Tech domain to lead our outbound product marketing activities. You’ll be responsible for presenting our products in ways that will strengthen our brand and boost sales. For this role, you must be a creative and quantitative thinker. You should be familiar with various product marketing techniques, like storytelling, product messaging, email campaigns and pricing strategies. Your goal will be to develop and implement the most impactful plans to position and promote our products. • Studying the company’s products and their benefits for users • Develop product marketing strategies (pricing, advertising, product launching) • Craft compelling messages across marketing channels (landing pages, ad campaigns) • Work with various teams (design, content, acquisition, product, sales) to implement strategies • Evaluate projects using relevant KPIs and feedback from existing and prospective customers Responsibilities: • Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas. • Understand and document our buyer’s process and persona, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn. • Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers. • Plan the launches of net-new products and releases of existing products and manage the cross-functional implementation of the plan. • Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it. Requirements: • 5+ years of product marketing experience with at least 2 years of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research) • Power user of networking tools such as LinkedIn, Twitter, and Reddit. • Exceptional ROI-tracking skills, able to prove what is or isn’t working. • Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player! • Bachelor’s degree in business or marketing; MBA preferred. • Background in design and copy-writing is a plus.
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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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About YuktaMedia

Founded :
2013
Type :
Products & Services
Size :
20-100
Stage :
Profitable

About

YuktaMedia is a platform that provides publishers, ad networks, and agencies with a unified view, reporting, and analytics of their revenue, reach, and ROI, enabling them to make data-driven decisions around inventory distribution, pricing, spend distribution, and more. YuktaMedia is a leading platform that offers a unified view, reporting, and analytics of revenue, reach, and ROI for publishers, ad networks, and agencies. The platform provides data-driven insights that help clients make informed decisions around inventory distribution, pricing, spend distribution, and more. YuktaMedia's Humanalytics platform is designed to solve the problems of fragmented data and lack of transparency in the advertising industry. The platform integrates with multiple ad servers, exchanges, and SSPs to provide a comprehensive view of the advertising ecosystem. YuktaMedia's clients include publishers, ad networks, and agencies across various industries, including finance, travel, e-commerce, and more. The platform helps clients optimize their advertising revenue and improve their ROI by providing actionable insights and recommendations.
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ALTERNATE TITLES Tech Support, IT Assistant, Technical Support
DEPARTMENT Technology
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SCENARIO Consulting Startup
REPORT TO IT Systems Administrator

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We offer a wide variety of technology services tailored to our client's unique needs. We create high quality and scalable solutions across all stages of hardware and software setups — consultation, design, procurement, deployment, migration, and tech support.
For more details: www.sanghi.tech

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We make awesome IT solutions using technology in creative ways and delivering the best user experience for all business requirements and provide business critical support. While ensuring all systems and applications run at peak performance. At SanghiTech, the Technology & Security team works together, to secure all information and physical infrastructure.

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Industry Type : Education / Teaching / Training

Functional Area : Sales, Retail, Business Development

Role : Sales/Business Development Manager

Employment Type : Full Time, Permanent

Key Qualifications:

BE/B.Tech/B.Com. from top universities

MBA/PGDM from Tier 1 Business School preferred

4+ years of work experience in Sales/Marketing

 

Working Days- 6 (Saturday & Sunday Working; Week Off-Monday)

Remuneration: Fixed Salary (based on experience, candidature and current salary) + Incentives + Mediclaim + Conveyance + Retirement Benefits (Leave Encashment, Gratuity) based on the statutory parameters.

 

Specific Consideration:

- Good communication & convincing skills.

- Must be comfortable for travelling.

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Shubham Vishwakarma's profile image

Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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