Product Marketing Manager

Candidates need to have neutral English accent.

Lead generation/ sales experience in US / UK or Australia process is a must.

1 year of minimum work experience is a must.

Working hours - 10:00 PM -6:00 AM

Min 1 yr of experience in international voice process is a must

HR

 Strong experience in front-end design and development minimum 3+ Year to implement responsive, robust/secure, user-friendly/functional, network -sensitive web applications.  Knowledge of REACT tools including React.js, Webpack, Enzyme, Redux, and Flux.  Experience with modern frameworks such as Nodejs, AngularJS Express  Experience in building API and WebSockets for client-server communication with security considerations.  Experience with server-side.  Experience with web services API integration (Rest, JSON, XML).  Ability to understand requirements and map to technical implementation.  Strong knowledge of best practices and modern web design trends is necessary.  Excel at rapid prototyping and at writing good code.  Experience with modern version control.  (GIT or BitBucket).  Experience with testing/debugging in multiple platforms.  Experience with HTML CSS frameworks such as bootstrap.  Understanding of general user experience and UI design principles.  Agile methodologies.  Self-motivated, thinking up and executing own ideas. 

Desired Candidate Profile Below are the qualifications and skills that are expedcte of a full-stack developer:

 Bachelor’s degree in computer science, engineering, or a related technical field  Excellent knowledge of front-end web programming languages, such as HTML, CSS, JavaScript, and AngularJS, with ability to render server-side and client-side content  A working knowledge of shopify app development with technologies, Node, Javascript, React, HTML, CSS3, AWS etc and MongoDB or relevant databases.  Familiarity with common programming design patterns and best practices  Experience with common web development tools and services, such as version control software, package managers, and CI/CD pipelines  Excellent written and verbal communication skills  Expert in JavaScript, DOM, CSS3 and HTML

Your role:

We are looking for a performance marketer who thrives in fast moving environments. You will work closely with the growth and marketing head & cross functional teams to execute our complete inorganic marketing/paid ads strategy so as to help millions learn new skills &build better careers.

About Us: CareerNinja is a vc-funded, fast growing EdTech venture that is building the worlds largest personalized digital university. We curate the right content, provide live expert mentorship & connect to top employers to help youth achieve their career goals. Alongside our partners like Canva, we have 50,000+ learners across 100+ courses with an average rating of 4.8/5. Join our mission to make high quality learning available at a mass-affordable scale globally

Requirements 1. Drive traffic to our product via channels ranging from paid advertising & social media to referrals. Lead and manage growth marketing strategies that can move the needle across the company's revenue goals. 2. Generate high-quality leads by optimising channels, messaging, landing pages, etc. 3. Obsession around customer behaviour, customer segmentation and targeting to ensure sharp targeting of customers with relevant communication.
4. Monitor cohort performance from channels and campaigns, conduct research and use it to understand user needs, identify key improvement areas, product & process iterations for driving sales &user growth 5. Work closely with sales and support team to build &optimize go-to-market strategy on lead conversion, upsells, reactivation and referrals & drive its operations 6. Manage digital campaigns, from ideation to media planning, creative communication and indepth analysis of performance to drive optimization. 7. Work with the creative team to make sure all performance marketing creative assets are built effectively as well as gather learnings to improve them. 8. Key resource in developing internal core competency around the ability to segment, target, acquire, re-target and optimize consumer acquisition across a coordinated growth marketing strategy through all marketing channels and sources.

Must Have- 1. 2+ years of experience with a proven track record of driving user growth through effective marketing campaigns and growth hacks across different channels(not necessarily Facebook & Google). 2. At Least 2+ years of experience in high-performance product or growth marketing roles 3. 2+ years of hands-on experience working on multiple digital advertising platforms (with expertise in Facebook and Google) 4. 2+ years on marketing & advertising analytics tools like/similar to Google Analytics 5. Experience driving growth strategy, sales operations and owning product that immediately drives the company's business objectives, growth and P/L

Good to Have- 1. Relevant industry/Start-up/Edu-tech experience in a similar role 2. Proven experience of handling multiple paid campaigns on (Search, Facebook, Affiliates, Influencers, etc.) 3. Exposure of other aspects of the marketing functions like social, brand, market research, pricing, etc 4. Cross functional experience across performance marketing, SEO & sales is a must with additional experience/exposure in product & program management 5. A high level of comfort with data and strong analytical skills

Why Work With Us: We take growth and learning seriously. Working with us could be your best decision if you’re looking to jump five steps ahead in 5x the amount of time. We offer exciting growth opportunities, cross functional learning & ownership. We also offer the chance to work on an exciting product, the opportunity to witness the growth of an early stage start up and be a part of it! You will be given real responsibilities, freedom to make decisions and come up with ideas and work closely with the founder and the core team, all in a flexible, casual and young (mostly under 30) work environment. Work from home (even without Covid), flexible work, free drinks & snacks, off-sites etc are just a regular part of our work life.

Job Summary

We value great design and prioritize it across every single thing we build. As a UI Designer, your primary focus will be to create elegant, on-brand designs.
You will work closely with UX head to create and bring ideas to life.

Responsibilities :
Develop conceptual diagrams, wireframes, detailed visual mockups and prototypes.An innate capacity for creating engaging, highly usable designs and layouts. Ability to quickly turn around rigorous wireframes and mockups in an iterative environment
The ability to manage ambiguity, work autonomously, and multi-task in an agile environment
Effectiveness in working across organizational boundaries to define, manage, and prioritize workA clean sense of design aesthetics, and a natural propensity towards simplification over complicationAn aptitude and honed intuition for tasteful, visual design details What to bring Required Technical and Professional ExpertiseMust have experience in designing customer facing or consumer oriented website or mobile app.Should be excellent at communication, be able to explain ideas clearly.Must be extremely pro-active and self starter.Should be a team player.A strong portfolio demonstrating past work experience and relevant, user-centered design solutions2-4 years experience with Visual & UX designed.
Hands-on experience with latest UX design tools.
Preferred candidate's staying in and around Thane and who can easily travel to Ghodbunder Road Thane.
**Kindly go through our website http://www.lemonyellow.net**" target="_blank">www.lemonyellow.net**
Qualifications and Skills2-4 years experience with Visual & UX designed. Hands-on experience with latest UX design tools.
*Salary package will be depending upon your profile and skills.**Kindly attach your portfolio or link your portfolio in the application.
Also mention Experience:
Location:Thane, Maharashtra (Preferred)

We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

• Proven SEO experience
• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
• Experience with A/B and multivariate experiments
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO and SEM
• BS/MS degree in a quantitative, test-driven field

• Experience writing software with a strong engineering background
• Experience writing extensible, scalable backend and detailed frontend applications
• Solid understanding of Computer Science fundamentals
• Understanding of how the web works and web development technologies across the stack
• You should have a strong command of core web technologies like JavaScript, HTML CSS and working experience of JavaScript frameworks/libraries like ReactJS, AngularJS or VueJS etc is nice to have.
• If you have knowledge about server-side languages like Java, Kotlin, Python, NodeJS etc along with experience in API design and development, it is a huge plus.
• Non-optional: Aptitude for quick learning and problem solving attitude