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Demand generation jobs

16+ Demand generation Jobs in India

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Traceable AI
Bablu Mahato
Posted by Bablu Mahato
Remote, Bengaluru (Bangalore)
5 - 8 yrs
₹10L - ₹15L / yr
Demand generation
Email Marketing
Marketo
Salesforce
Lead Generation
+2 more

Position Summary:

We are seeking a highly motivated and data-driven Marketing Growth/Demand Generation Manager to join our marketing team. You will play a crucial role in optimizing the lead-to-customer conversion process by enhancing lead engagement and scoring methodologies. This role requires a blend of creativity and analytical skills to effectively manage email nurture strategies, improve website engagement through chat and CTA optimization, and oversee landing page effectiveness. Additionally, you will be responsible for the execution of targeted newsletter programs and will support marketing operations through tools such as Marketo and various analytics dashboards.


Qualifications:

  • Proven experience in digital marketing with a focus on lead conversion and engagement.
  • Expert in marketing automation tools (specifically Marketo) and CRM platforms (specifically Salesforce).
  • Strong analytical skills and experience with A/B testing, data analysis, and optimization techniques.
  • Experience with web analytics and dashboard creation (e.g., Looker or similar).
  • Excellent written and verbal communication skills, with an ability to create compelling content for various audiences.
  • Creative thinker with the ability to troubleshoot issues quickly and effectively.
  • Strong organizational skills and attention to detail.


Education:

  • Bachelor’s degree in Marketing, Business, Communications, or a related field. 


Experience:

  • At least 5-10 years of experience in a digital marketing role with a proven track record of improving lead conversion rates.


Read more
SMS Magic
Agency job
via Merito by Jinita Sumaria
Remote, Pune, Bengaluru (Bangalore)
8 - 12 yrs
₹25L - ₹30L / yr
Demand generation
Email Marketing
Pipeline management

Our client is the industry-leading provider of AI Assisted Conversational messaging solutions. They help Professionals and Institutes such as Doctors, Lawyers and Hospitals and Education Institutes drive consumer experience over text messaging channels like SMS/Whatsapp in their Enquiry management and Customer support processes. As a forward- thinking global company, it continues to innovate and develop cutting edge technologies like Conversational AI, Chatbots, and Omni channel solutions that redefine how businesses digitally communicate with their customers.


They integrate with Top CRMs like Salesforce,

Zoho, Hub spot among others to drive engagement in key moments, and have acquired 5000

customers across SMB’s and Mid-market (from small Professional Doctors and lawyers to large global staffing companies and large insurance companies).They’re growing at a fast pace and need a sharp, focused, self-starter person to join their marketing team. As a Demand Generation Manager, you will work closely with cross-functional teams, including marketing, product & customer success to own the pipeline.


Requirements



  • Own, develop and execute end-to-end campaigns that engage and convert prospective buyers with a focus on developers and marketers within specific verticals.
  • Create and oversee impactful and engaging content, targeted competition displacement campaigns and ABM campaigns.
  • Work closely with product development, product marketing & customer success teams, to design and implement campaigns that deliver on business objectives.
  • Design & execute campaigns that drive pipeline and generate opportunities using PLG motion.
  • Understand the buyer’s journey at each stage of the Sales funnel and translate messaging and positioning into effective campaigns.
  • Keep track of MQL-SQL-SAL conversion rates, analyze campaign performance, surface insights and provide recommendations for optimizing results.
  • Track program results, measure program success and report metrics to stakeholders
  • Build strong relationships with key cross functional stakeholders across GTM organization to ensure campaign enablement and engagement.
  • Develop scalable, repeatable campaign playbooks
  • Guide the creation of content alongside our Content Marketing, Product Marketing and Solutions teams
  • Develop outbound and account-based campaigns that complement inbound campaign strategy


What we need:

  • 10+ years of work experience, with at least 7 years in demand generation
  • Graduate/masters in any stream with good understanding of SaaS product space
  • Proven track record of leading multi-channel campaigns with success, collaborating with stakeholders and finding opportunities to strategically up level marketing efforts
  • Understanding of the nuances of running an integrated campaign, and ability to think both strategically and execute at an operational level with ease
  • Agile, Nimble, and energetic
  • Being an Individual Contributor, your performance will be measured by the pipeline you generate, your ability to execute and achieve measurable results including new logo development, and owning cross-sell campaigns to drive expansion opportunities



Read more
SAAS platform
Agency job
via Qrata by Prajakta Kulkarni
Bengaluru (Bangalore)
14 - 20 yrs
₹25L - ₹50L / yr
Marketing
Demand generation
Customer Relationship Management (CRM)

Job Role: Director / Sr. Director, Marketing

Experience Range: 14 to 18 years

Job Location: Pune / Mumbai / Bengaluru - Remote India


About Company:


It is an innovative and forward-thinking start-up, backed by venture capital, dedicated to delivering cutting-edge 'Future of Work' solutions to global industry leaders. Our core expertise lies in Source-to-Pay applications, where it distinguishes itself through a distinctive ServiceNow platform strategy and proprietary AI technologies. What sets us apart from competitors is our unwavering commitment to redefining industry norms and providing unmatched value to our clients. At the helm, we are proud to have a management team comprised of seasoned industry veterans with a proven track record of building and leading successful organizations.


What are we looking for?


We are seeking an accomplished and visionary Director of Marketing to join our high-impact team. As the Director of Marketing, you will be instrumental in shaping and executing our marketing strategy, elevating our brand presence, and driving demand for our cutting-edge SaaS solutions, globally. This role presents a unique opportunity to lead marketing efforts in a rapidly growing company that is reshaping the landscape of Source-to-Pay applications. This role requires a combination of strategic thinking, technical expertise, strong leadership skills, and a customer-centric mindset.


Roles & Responsibilities:




• Marketing Strategy Development: Develop and execute a comprehensive marketing strategy aligned with our business goals, targeting key industries and personas within the Source to Pay and Contract Lifecycle Management domain on the ServiceNow platform.


• Content Excellence: Oversee the creation of high-quality content, including whitepapers, blog posts, case studies, articles, videos, and infographics, that showcase our thought leadership and address the pain points of our target audience.


• Demand Generation: Drive demand generation initiatives through inbound and outbound marketing tactics, including SEO, SEM, email marketing, webinars, events, and strategic partnerships.


• Sales Enablement: Equip the sales team with the necessary tools, collateral, and training to effectively communicate our value proposition to potential clients.


• Data-Driven Insights: Continuously analyse marketing performance metrics, track ROI, and leverage data-driven insights to refine campaigns and strategies for maximum impact.


• Budget Management: Manage the marketing budget judiciously, allocating resources for optimal ROI while ensuring alignment with company objectives.


• Brand Elevation: Champion the creation and maintenance of a strong brand presence in the market, ensuring consistency in messaging and visual identity across all marketing channels.


• Product Evangelism: Collaborate closely with the product team to develop compelling product


positioning and messaging, ensuring alignment with market needs and competitive differentiation.


• Team Leadership: Build and mentor a high-performing marketing team, fostering a culture of innovation, collaboration, and excellence.


Qualifications & Skills:


• Bachelor’s degree in marketing, Business, or a related field (MBA is a plus).


• Proven experience (minimum 10-12 years) in B2B marketing, in the SaaS industry, with at least 3+ years in a leadership position.


• Proven track record in B2B SaaS, with a preference for experience in Source To Pay, Procure To

Pay, Spend Management, or Accounts Payable domains. Experience within the ServiceNow


Ecosystem is highly desirable.


• Strong understanding of the ServiceNow platform and its ecosystem.


• Demonstrated success in developing & executing marketing strategies that drive growth & revenue.


• Proficiency in marketing automation, CRM, and analytics tools.


• Excellent communication, leadership, and team management skills.


• Creative thinking and a passion for staying up-to-date with industry trends.


• Excellent leadership, team management, and people development skills.


• Exceptional communication and interpersonal skills, with the ability to build rapport with clients and internal stakeholders.

Read more
The SalesBridge
Pune
1 - 6 yrs
₹2L - ₹6L / yr
Demand generation
Appointment scheduling

A brief about The SalesBridge. 

 

The SalesBridge is an amalgamation of innovative and intelligent solutions. Be it demand and lead generation, BPO, or IT services, in every service we provide you will see the potential to transform your business to the next level. Our team is always game for challenges and that’s why we are passionate about finding the best solutions for our esteemed clients.

Our scalable and data-driven services can streamline your business, thereby making it more agile and profitable. From designing your campaigns to fine-tuning the sales funnels, we’ve always got your back! 

 

Job Description:

  • Market Research, Contact Discovery and Profiling. - Pre Sales, Cold Calling and Lead Generation.
  • Contact Discovery via Professional networking sites, like LinkedIn, zoom info, jigsaw, inside view etc.
  • Effectively perform outbound calls to target prospects in defined geographies
  • Focused on achieving/ exceeding daily/ weekly/monthly targets defined for self and team
  • Converting the right business opportunity/lead to an appointment for the client from US and UK. -Making outbound US calls.

 

Required Skills:

 

  *   Excellent Communication Skills

  *   Strong work ethics and sense of commitment

  *   Ability to work in a fast-paced environment

  *   Computer Skills (Word, Excel, Outlook)

  *   Result orientation College degree.

  *   LinkedIn Sales Navigator experience preferred

 

Company Name: The SalesBridge

Location: Kharadi, Pune

Read more
Cogno AI

at Cogno AI

6 recruiters
Agency job
via Career One Stop by Manzar Imam
Remote only
5 - 10 yrs
₹18L - ₹25L / yr
Digital Marketing
Demand generation
Roles & Responsibilities

 

The Senior Manager - Demand Generation - will report to the CEO and will be responsible for generating an agreed number of qualified leads via outbound prospecting. To achieve this, the individual will build and lead a team of business development Associates who will reach out to customers via LinkedIn In-mails, Emails, Cold Calling, and WhatsApp messages.

 

Key Responsibility Areas (KRAs)

1. Commit a certain number of qualified leads to the management on a monthly, quarterly and annual basis.

2. Build and lead a team of Business Development Associates to drive the committed number.

 

What do we look for?

1. A minimum of 5 years of experience in B2B lead generation via outbound.

2. Should have worked in a company selling SaaS products of ticket size of approximately Rs. 40k to Rs. 100k per month (MRR) in India.

3. Bonus if you have two or more years of B2B sales experience.

4. Should have hired and led a team of at least 5 people.

5. Should have had at least 3 years of experience working in a B2B SaaS company.

6. Should have taken up Lead Generation goals/targets in the past.

7. Should have reported to a Founder/CXO in the past.

8. Should have worked at a fast-growing startup for at least 2 years.

 
Eligibility

 

  • Minimum of 5 years of experience in B2B Lead Generation via outbound.
  • Bonus if you carry 2 or more years of B2B Sales experience.
  • Should have worked in a company selling SaaS products of ticket size of approximately Rs. 40k to Rs. 100k per month (MRR) in India.
  • Should have hired and led a team of at least 5 people.
  • Should have had at least 3 years of experience working in a B2B SaaS company.
  • Should have taken up Lead Generation goals/targets in the past.
  • Should have reported to a Founder/CXO in the past.
  • Should have worked at a fast-growing startup for at least 2 years.

 

Read more
xoxoday

at xoxoday

2 recruiters
Agency job
via Jobdost by Sathish Kumar
Bengaluru (Bangalore)
8 - 12 yrs
₹40L - ₹40L / yr
Inside Sales
Global marketing
Inbound Marketing
Hubspot
Demand generation
+4 more

What is the role?

We are looking for a senior SaaS Inside sales professional who can drive software products sales in India & International markets. You are someone who likes working with data and insights and making decisions based on it. An eager candidate to make an impact at Xoxoday and thrive in a fast-paced, dynamic, hyper-growth environment and can operate fluidly between the 30,000-foot strategy level and the micro-detail to get things right.The AVP Inside sales ll work closely with the founders & CXOs on sales and demand generation.

Responsibilities 

  • Should be able to set up the inbound, outbound process globally 
  • To be responsible for setting up SMB sales engine for global markets 
  • Expert in defining GTM initiatives and rolling this out with proper tracking 
  • Collaborate with other functions in order to develop sales strategy for enhancing the company's growth
  • Effectively create and articulate ROI in various negotiations
  • Ensure that the organisation meets its stipulated growth goals
  • Adept in using best of technology and practices to scale the operations. Hands on knowledge of tools like Hubspot, Outreach, Demandbase, Lusha, etc ll be required. 
  • Should be able to maximise salesperson efficiency and output through mentoring and counselling. 

We are looking for a leader who has these skills:

  • Overall experience of 8-10 years out of which atleast experience of 3 to 4 years in setting up the process for a SaaS company in India selling to global markets 
  • Working out of the Bangalore office and mostly in USA time zone
  • Hands on experience to pick initiatives and work himself and then train team on calling pitch, email formats, campaigns creation and handling inbound engine.
  • Is deeply analytical, comfortable navigating data and working in ambiguity.
  • Exemplary communication and relationship building skills at all levels from senior executives to Individual Contributors.

Whom will you work with?

You will closely work with the sales leadership. You ll have interactions with sales teams and marketing teams globally. 

We are‍

Xoxoday is a rapidly growing fintech SaaS firm that propels business growth while focusing on human motivation. Backed by Giift and Apis Partners Growth Fund, Xoxoday offers a suite of three products - Plum, Empuls, and Compass. Xoxoday works with more than 2500 clients across 10+ countries and over 2.5 million users. Headquartered in Bengaluru, Xoxoday is a 300+ strong team with four global offices in San Francisco, Dublin, Singapore, Dubai.

Way forward‍

We look forward to connecting with you. Once we review your resume, the next step will be a discovery call followed by detailed interviews. There ll be three rounds of interviews. 

Read more
Remote only
2 - 5 yrs
₹4L - ₹6L / yr
Enterprise software
Demand generation
Amazon Web Services (AWS)
US Tele Calling
Lead Prospecting
+2 more
- Atleast 3-4 years exp in the last 2 companies in outbound prospecting and selling of enterprise software to mid market or enterprise companies in US.
- Should have atleast 2 years of exp in US market
- Excellent communication and email, linkedin skills
-Should able to communicate his process and numbers clearly
Read more
Jointworksolutions

at Jointworksolutions

2 recruiters
Sana Anwar
Posted by Sana Anwar
Remote only
1 - 2 yrs
₹2.5L - ₹4.5L / yr
Lead Generation
Demand generation
Market Research
Inside Sales
International sales

We are looking for candidates who are smart and ambitious. The ideal candidate will have experience in all stages of the sales cycle. They should be confident with building new client relationships and maintaining existing ones. There will be Performance based incentives for those who are self driven and motivated to achieve results and grow with us.

 

 Qualifications

  • Bachelor's degree 3+ years in Business, Sales, Marketing or Technology

  • Minimum of 6 months - 2 year+ experience in sales, business development or similar role

  • Experience in full sales cycle including deal closing

  • Demonstrated sales success

  • Strong negotiation skills

  • Strong written and verbal communication and presentation skills

  • Proficient in working on excel, powerpoint, googlesheets

  • Knowledge of generating leads through LinkedIn, Twitter and others

  • Experience in international sale and IT services would be preferred

 

Responsibilities

  • Build relationships with prospective clients

  • Oversee the sales process to attract new clients. 

  • Work with senior team members to identify and manage risks

  • Research and identify new market opportunities

  • Attending networking events to attract and retain clients

  • Developing and executing sales and marketing strategies to grow business

  • Prepare and deliver pitches to potential investors

  • Analyze market and establish competitive advantages

  • Track metrics to ensure targets are hit

  • Foster a collaborative environment within the organisation

Read more
LambdaTest

at LambdaTest

3 recruiters
Chandni Chopra
Posted by Chandni Chopra
Remote only
1 - 5 yrs
₹8L - ₹15L / yr
Marketing
Marketing Strategy
Inbound Marketing
Lead Generation
Demand generation
+2 more

As an Account-based Marketing Specialist, you will be responsible to advance the existing opportunities for the sales team within a targeted account and specific contacts, and generate new prospects by planning, organizing, and executing marketing programs.

 

Responsibilities:

  • Develop content for website copy, blog posts, and other forums, sales documentation, and product videos.
  • Pursue and nurture leads until qualified.
  • Learn the target market's pain points and dive deep into their niche.
  • Set up meetings for outside sales with qualified prospects.
  • Plan and execute the market strategies focused on product adoption and the overall success of the existing and prospective customers.
  • Measure and report on the success of campaigns & optimize approach based on real-time analytics and data
  • Create and implement pipeline acceleration programs and lead generation towards specific, targeted accounts and contacts.
  • Improve marketing effectiveness by identifying opportunities through more effective audience segmentation, marketing techniques, and processes.
  • Enhance the buyer journey as it relates to content development and inbound marketing efforts.
  • Deliver training and tools to our sales team to help them be more efficient and effective.

 

Requirements:

  • Previous experience ABM, Lead Generation, or digital marketing role.
  • Hands-on experience executing an innovative and multi-part event and lead generation programs.
  • Solid background in creating and implementing marketing campaigns that use live events webinars, digital advertising, and social networking.
  • Experience in creating, launching email campaigns, and reporting its results.
  • Considerable experience in developing and managing multiple marketing programs simultaneously.
  • Proven experience in demand generation campaigns that target, segment, and list acquisition to build prospect lists.
  • Knowledgeable of content marketing and inbound marketing to generate more qualified leads.
  • Familiar with the technical sales cycle and can strategically use marketing communication to nurture leads, drive adoption, and accelerate growth.
Read more
Paytail

at Paytail

2 recruiters
Nitika Goyal
Posted by Nitika Goyal
Gurugram
2 - 5 yrs
₹5L - ₹9L / yr
Demand generation
Lead Generation
Outbound marketing
Sales
SaaS
+4 more

About Paytail: 

We are a young Fintech Company providing BNPL Solutions and enabling instant digital finance and easy EMI's across millions of merchants across the country. We are on the mission of simplifying affordable buying for the consumer across segments. Paytail is backed by Cholamandlam Investments, and few large Angel Investors.

 

Why Paytail:

Complete Ownership: Take responsibility for whatever work you do with little or no interference, get awarded on the successes for whatever work you do with little or no interference, and be accountable for the slip-ups.

 

Feedback driven Culture: - Feedback is the breakfast for the champions- and thus we believe feedback helps people & organization improve.

 

Work with top talent: Get doors open for new learning, our team is being led by the best minds in the industry.

 

Open Work Culture: Everyone from the CEO is easily accessible. Have any new ideas you think can revolutionize the workplace? Or do you have some concerns about your work? Feel free to talk to the leadership.

 

Skills, Responsibilities & Requirements:

 

- Identify qualified prospects and navigate company structures to identify decision- makers. 

- Use a combination of outreach mechanisms to nurture leads (Call, Email, Marketing automation tools like Outreach, LinkedIn InMail, Lusha etc.) 

- Tie up leads that will turn into the business through persistence. 

- Learn, leverage, and help evolve our demand generation process. 

- Generate appointments/meetings by means of proactive outbound prospecting 

- Work directly with sales and marketing to discover opportunities from leads. 

- Previous experience working with SAAS/Software Product/Fintech Companies is plus.

 

Location: Gurgaon/Gurugram

Read more
Whitesnow Software Consultancy Pune
Rohan Navale
Posted by Rohan Navale
Pune
3 - 8 yrs
₹4L - ₹9L / yr
Sales
B2B Marketing
IT Sales
Lead Generation
Demand generation
+6 more
  • Should have a good experience selling IT sales services in the USA/Europe region
  • Should have knowledge of IT services like Web services, Cloud Services, Mobile Technology.
  • Experience working in B2B Sales
  • Create and implement sales strategies in line with the company's growth objectives
  • Managing prospective client relationships through all phases of the sales cycle
  • Developing and maintaining strong professional relationships with global accounts, to maximize sales
  • The ability to write reports and proposals
  • Comfortable working in different time zones to connect with our target audience
  • Experience working with end-to-end sales from lead generation to lead conversion.
  • Proven track record for closing new deals with both large and mid-size companies
  • Knowledge of Demand generation
  • Lead generation skills for IT services projects
  • Develop and execute strategies to expand inbound lead/demand generation
  • Must have good working experience in Upwork, Freelance.com, PeoplePerHour
  • Good communication skills verbal as well as written is must
Read more
A US based PaaS company
Agency job
via Qrata by Prajakta Kulkarni
Remote only
2 - 8 yrs
₹18L - ₹40L / yr
Demand generation
Demand Manager
Demand management
Search Engine Optimization (SEO)
digital marketing
+1 more
  • Execute marketing plans (campaigns, live events such as webinars, 

seminars, networking events etc.) to help generate leads for the sales 

team 

  • Build, scale, and optimize digital marketing channels including but not 

limited to SEO, SEM, Facebook, LinkedIn and more. 

  • Experience in managing KPIs pertaining to (i)User Acquisition Volume 

(month on month growth) (ii)Customer Acquisition Cost (CAC) (iii)Channel Growth and Mix (iv)Traffic Conversion Rates (iv)Number of experiments 

executed on (velocity, quality, results) 

  • Translate the marketing strategy into funnel-focused marketing programs 

to acquire, engage and retain customers 

  • Test, analyze, and scale experiments to improve key metrics across 

channels (e.g., landing pages, ad copy, creative, etc.). 

  • Design and execute complex, end-to-end marketing campaigns that 

deliver results measured in MQLs and SQLS 

  • Create content and materials the showcase the value 100ms creates for 

customers 

  • Develop a strategy that combines both technical and content elements, to 

drive ongoing improvements in SEO and organic search results. 

  • Develop collaborative partnerships across the organization to identify, 

launch and refine demand generation strategies. 

  • Measure, track, and optimize engagement from the top of the funnel 

throughout the customer journey to ensure marketing is accelerating sales efforts to close business. 

You have: 

  • A growth-oriented marketer with 2 to 4 years of experience managing and 

executing marketing campaigns including creatives, email marketing, 

tracking, reporting, stakeholders coordination and performance review 

  • Well versed with the latest digital techniques and tools and latest digital 

marketing trends 

  • Experience in executing marketing campaigns including creatives, email 

marketing, tracking, reporting and stakeholder coordination 

  • Experience in working with B2B Saas organizations in a growth-oriented 

marketing role would be highly preferred 


You'll be a great fit if you have: 

  • Experience developing digital multi-channel campaigns 
  • Solid understanding of LinkedIn, Facebook, Google ad platforms
  • Experience using Google Analytics, Google Optimize or similar 

    • Comfortable using Google Sheets or similar for reporting, analytics 
    • Understands the campaign data growth metrics

 

Read more
Cloudnow Technologies

at Cloudnow Technologies

2 recruiters
Shyni Sathiya
Posted by Shyni Sathiya
Remote, Chennai
6 - 12 yrs
₹12L - ₹15L / yr
Inside Sales
Lead Generation
Demand generation
Solution selling
Technology Marketing
+2 more

Responsibilities:


  • Responsible for managing all aspects of the inside sales department and business generation process. 
  • Build a robust inside sales team that exceeds sales goals.
  • Ensure that sales pipeline remains to the optimum with qualified leads & prospects. 
  • Source sales opportunities through email campaigns, social media and inbound lead management.
  • Conducting webinars, online product demos and presentations with prospects. 
  • Look for opening up opportunities for product trials and POC’s
  • Negotiation and final closure of the intended sale.
  • Collect and decipher the key understanding of the client's requirements and how our various solutions can be implemented in the existing process flow to enhance and improve the same. 
  • Team with new and potential channel partners and distribution channels in different markets.
  • Report on Sales metrics including Conversion Ratios
  • Research accounts, identify key players and generate interest
  • Analyse competitive prices of products and features available in the market
Skills Required :
  • Excellent verbal and written communication skills - fluency in verbal and written English is an absolute must.
  • Proven work experience as an Inside sales manager.
  • Excellent interpersonal and team management skills.
  • Both Offshore & Onshore experience.
  • Passionate to learn more about Virtualization, Cloud, IT Infrastructure and new trends.
  • Strong experience with corporate sales and dealing with corporates that require IT solutioning and products (SAAS products, Cloud Services, Technology solutioning).
  • Strong experience working with channel partners and resellers. 
  • Having an established track record of deal wins across various geographic regions and who can identify new targets and regions to grow the company’s sales footprint.
  • Proficient in handling Digital marketing tools to help with SEO, SMM and DMM. 
  • In-depth understanding of the sales administration process.
  • Experience in handling tools like GCP, AWS, PPC, Azure, EDM, Webinars, Blogs, etc. will be an added advantage.
Read more
Disruptive E-commerce and Tech Co
NCR (Delhi | Gurgaon | Noida)
8 - 13 yrs
₹40L - ₹60L / yr
Demand generation
Revenue growth
Sales Head
buyer acquisition
market insights
+1 more
Here is an opportunity to play a key role and have a fantastic career filled with learning and growth in a disruptive ecommerce and technology company!!!

Our client provides a guaranteed online selling platform for old Phones and also provide trade in services to all major Retailers/OEM of phones.They are market leaders in this space in India and now getting into complete phone life cycle management which includes extended warranty, repair service, phone protection, accessories etc.

It is among the fastest growing e-commerce and technology companies in India and boasts of an extremely employee friendly work culture and great growth opportunities. The organisation was founded in 2013 by seasoned entrepreneurs and alumni of the premium institute's like MDI and IIT. The company is headquartered in Gurgaon and has partnerships in running Exchange/Buy-Back/Trade-In programs with e-commerce, Original Equipment Manufacturers (OEMs) and offline retailers like Samsung, Snapdeal, Amazon, Croma Retail and HP etc.

As a VP Demand Generation, you will get an opportunity to work directly with the leadership and be a part of the company's growth story.

What you will do:
  • Directly responsible for achieving the revenue targets for the category
  • Developing a deep understanding of the category on dimensions of:
- Market and Sub-Category opportunities
- Product and Price segments
- Buyer profiles
- Designing and executing on all demand problem statement to help scale the category
- Buyer acquisition
- Buyer Wallet share
- Frontline efficiency and effectiveness
- Depth and width selling
  • Understanding drivers of buyer engagement and buyer experience and drive it with passion
  • Working cross-functionally (supply, operations, logistics, credit) to solving problem and solution for the various needs of the business
  • Ideating, implementing and delivering high impact
  • Experience in the phone industry/online distribution is a plus

 

What you need to have:
  • Ability to demonstrate leadership with high energy and ability to strongly influence teams and individuals
  • Being able to distil strategy into discrete executable actions
  • Super aligned on customer experience
  • Team capability building and performance management
  • Identify opportunities by connecting the dots with market insights and data
  • Ability to work collaboratively with other support functions (Supply teams, Marketing, Finance, HR, Business Operations)    
Read more
Bengaluru (Bangalore)
3 - 8 yrs
₹7L - ₹15L / yr
Search Engine Marketing (SEM)
Search Engine Optimization (SEO)
B2B Marketing
Marketing
Salesforce
+3 more

This is a sales target-driven role that involves managing the day-to-day activities of the HQ marketing team in Bangalore. This role Involves coordination, tracking and managing timelines of deliverables as well as ensuring that quality standards are met.  

Responsibilities:

  • Manage the global demand generation engine  
  • Work towards increasing the number of sales qualified leads generated  
  • Engage partners in areas such as lead generation, joint marketing efforts and events
  • Coordinate Subex Secure’s presence in events
  • Secure endorsements from analysts and media  
  • Manage the digital marketing team
  • Prepare content where needed for campaigns, social media, search engine optimization and marketing
  • Coordinate with internal teams for preparation of collateral, deriving messaging and ensuring preparation of sales enablement material in a timely manner
  • Intervene to improve marketing processes to improve the outcomes and efficiency of our global lead generation efforts

Requirements (please read these carefully before applying)

  • Experience in managing planning and execution of global campaigns through Salesforce and Hubspot
  • Have carried revenue targets or have at least played a key role in attaining these targets  
  • Prior experience in B2B marketing involving a sophisticated product line is a must. Experience in marketing cybersecurity products will present a clear advantage.
  • Prior experience in managing teams and revenue targets is an essential requirement
  • You should have over 6 years of experience with B2B marketing
  • Excellent understanding of SEM and SEO and ways to get leads out of SEM and increase volume of web traffic, improve domain authority and traffic quality through SEO
  • Top notch project management skills
  • Excellent content writing and presentation skills

 

The outcomes (KPI) associated with this role would be:

  • Rise in the number of qualified opportunities and quality of leads processed by the sales team this includes Sales Accepted Leads and Sales Qualified Leads
  • Quality and volume of engagements on social media and improvement in regional web traffic
  • Your contribution towards improving our brand presence globally  
  • Measured improvement in pipeline velocity
  • Attainment of pipeline targets
  • Timely execution of monthly and quarterly marketing plans
Read more
Aikon Labs Private Limited

at Aikon Labs Private Limited

1 video
7 recruiters
Shankar K
Posted by Shankar K
Pune
2 - 5 yrs
₹3L - ₹8L / yr
Social Media Marketing (SMM)
Demand generation
Hubspot
Content Marketing
Digital Marketing
+4 more

Demand Generation and Marketing Executive - Job Description

Position Summary: 

The Demand Generation and Marketing Executive will be responsible for developing and executing comprehensive, integrated B2B demand generation campaigns including email marketing, direct mail, webinar, and lead nurture tactics that deliver a consistent pipeline of high-quality qualified sales leads. The ideal candidate will have experience leading B2B demand generation campaigns and proven results in successfully planning, executing, building programs and reports in HubSpot, WordPress, google ads, LinkedIn sales navigator and analyzing results. 


This position is based out of our Pune office, and there may be ample opportunity to travel within India as and when required.


About Us:  Aikon is a small B2B SaaS company that is looking to accelerate its growth and increase usage of its iEngage.ai platform. Our platform enables Small and Large enterprises to build enterprise intelligence from conversations and interactions that already flow through its various communication channels. We use cutting edge Artificial Intelligence, Machine Learning and other Machine intelligence tools to augment human capabilities within the enterprise.


Key Responsibilities:

  1. Lead Management:
    1. Manage, nurture and convert inbound leads into qualified sales opportunities.
    2. Identify strong potential prospects using initiative and creativity, to generate outbound lead opportunities
    3. Assess and analyze a prospects current process and requirements;
    4. Provide engaging and articulate information about Aikon Labs’  value proposition to potential customers.
    5. Maintain well organized, up-to-date and accurate sales information and activity reports in Hubspot CRM system.
  2. Sales Management:
    1. Learn to manage complex enterprise sales throughout the sales cycle;
    2. Efficient management of the sales pipeline using our  processes;
    3. Confidently participate in the preparation of proposals and the presentation of professional product demonstrations, via webinars or face to face meetings;
    4. Represent Aikon at corporate events or sales meetings independently or with colleagues;
    5. Meet personal targets and work towards Aikon Labs’ growth objectives, sales goals, and profitability;
  3. Communication:
    1. Demonstrate the ability to interact professionally with potential customers via phone, email, telephone conferencing, webinars and face to face, to discover their business needs and develop a positive business relationship;
    2. Provide accurate and timely information as required to project managers, the delivery team and senior management;
    3. Proficient in the use of social media tools like LinkedIn, Twitter, SEO optimization, Google Analytics, Wordpress (basic), etc
  4. Product Knowledge:
    1. Develop a strong knowledge of Aikon Labs’ products and services in order to facilitate the sales process;
    2. Understand and articulate how the benefits of Aikon’s products and services can meet customer’s needs in various business verticals;


Required Experience

  1. 2 - 5 years’ proven experience in prospecting and lead generation some experience in sales management;
  2. Experience of B-to-B sales, preferably in enterprise software solutions or in the cloud space or IT sector and has the ability to develop a good understanding of customer and market dynamics and requirements;
  3. Proficient in managing the sales pipeline using CRM systems, preferably Salesforce CRM;
  4. Experience of working collaboratively in a combined sales & marketing team.
  5. Can evidence a track record of increasing sales revenue by hitting or exceeding personal targets.

Required Skills:

  1. Has highly developed all-round interpersonal skills.
  2. Excellent communication, presentation, networking and negotiation skills.
  3. Customer service oriented with a positive, well-motivated attitude.
  4. Conscientious, hard-working and driven to improve sales and activity performance beyond targets.
  5. Competent IT skills with a working knowledge of Microsoft Office, GSuite programs and social networking tools. Experience of Hubspot, Canva, InVideo would be an added advantage, but not essential.
  6. Work closely within a small sales & marketing team and develop cooperative working relationships with all company colleagues;
  7. Good organisational and time management skills with the flexibility to reprioritise as necessary.
  8. Must be highly proficient in all aspects of English language, especially speaking, listening and writing skills.
  9. Must be passionate about the AI solutions for enterprises and B2B SaaS industry.

Competitive salary offered (dependent on skills and experience); and opportunity to earn generous rates of target based incentives;

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