Senior Manager-Demand Generation at Cogno AI · Remote only · 5 - 10 years · ₹18L - ₹25L / yr · Bootstrapped · Remote only · Posted 11 Feb 2023

The Senior Manager - Demand Generation - will report to the CEO and will be responsible for generating an agreed number of qualified leads via outbound prospecting. To achieve this, the individual will build and lead a team of business development Associates who will reach out to customers via LinkedIn In-mails, Emails, Cold Calling, and WhatsApp messages.
Key Responsibility Areas (KRAs)
1. Commit a certain number of qualified leads to the management on a monthly, quarterly and annual basis.
2. Build and lead a team of Business Development Associates to drive the committed number.
What do we look for?
1. A minimum of 5 years of experience in B2B lead generation via outbound.
2. Should have worked in a company selling SaaS products of ticket size of approximately Rs. 40k to Rs. 100k per month (MRR) in India.
3. Bonus if you have two or more years of B2B sales experience.
4. Should have hired and led a team of at least 5 people.
5. Should have had at least 3 years of experience working in a B2B SaaS company.
6. Should have taken up Lead Generation goals/targets in the past.
7. Should have reported to a Founder/CXO in the past.
8. Should have worked at a fast-growing startup for at least 2 years.
- Minimum of 5 years of experience in B2B Lead Generation via outbound.
- Bonus if you carry 2 or more years of B2B Sales experience.
- Should have worked in a company selling SaaS products of ticket size of approximately Rs. 40k to Rs. 100k per month (MRR) in India.
- Should have hired and led a team of at least 5 people.
- Should have had at least 3 years of experience working in a B2B SaaS company.
- Should have taken up Lead Generation goals/targets in the past.
- Should have reported to a Founder/CXO in the past.
- Should have worked at a fast-growing startup for at least 2 years.

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Job Title: Business Development Specialist (SaaS – USA Market)
Job Type: Remote/ (Hybrid Whenever as required), Location : Trichy
Shift Time: US Shift (06.30pm-03.30am), Experience: 2-4+ B2B SaaS Product Sales (US Market Preferred)
About the Role
We are a fast-growing SaaS company expanding into the US market and seeking a driven Business Development Specialist to accelerate our growth. This role requires a blend of strategic planning and hands-on execution — ideal for a competitive and results-oriented professional.
Key Responsibilities
> Identify, research, and generate qualified leads across multiple channels including LinkedIn, email, calls, and digital campaigns
> Build, track, and manage a strong sales pipeline using CRM tools (HubSpot preferred)
> Collaborate closely with the sales team to schedule demos and ensure smooth client handoffs Meet and exceed monthly lead generation & conversion targets
> Track outreach KPIs and optimize campaigns for improved efficiency
What We’re Looking For
>3+ years of proven experience in B2B SaaS lead generation or sales — preferably targeting the US market
> Strong understanding of sales funnels, CRM systems, and prospecting tools (HubSpot, Apollo, LinkedIn Sales Navigator, etc.)
> Excellent written and verbal communication with strong negotiation and follow-up skills
> Self-starter mindset — proactive, accountable, and capable of working independently
> Familiarity with the US B2B sales landscape will be an added advantage
Why Join Us
> Opportunity to work with an ambitious, innovation-driven SaaS team
> Ownership and autonomy in your role — your ideas matter
> Performance-driven culture with clear growth pathways
> Work environment focused on collaboration, skill development & career progression
The recruiter has not been active on this job recently. You may apply but please expect a delayed response.
Business Development Executive (BDE) - Bidder
Note: Apply only Surat Gujarat local candidate it's onsite job. Other candidate application is rejected.
Role Overview:
We are looking for a driven, sharp-thinking Business Development Executive who thrives in outbound prospecting. In this role, you will be responsible for building top-of-funnel opportunities through cold calls, cold email outreach, and LinkedIn engagement. If you enjoy chasing targets, creating conversations from scratch, and converting prospects into meetings, this is built for you.
Key Responsibilities:
- Identify, research, and qualify leads in the US market
- Execute structured cold outreach across cold calling, email campaigns, and LinkedIn
- Must Have Bidding Experience in Upwork, Fiver
- Maintain high daily activity levels — calls, sequences, follow-ups, pipeline touchpoints
- Set qualified appointments/intro meetings for the sales team
- Build and manage lead lists, prospect data, and CRM updates
- Track outreach performance and optimize messaging to improve conversion rates
- Maintain professional communication and relationship-building etiquette with prospects
- Utilize available content, case studies, and capability decks during outreach
Required Skills and Qualifications:
- 1–3 years of experience in outbound business development or SDR roles
- Proven experience in cold calling + email sequencing + LinkedIn outreach
- Must have exposure working with or targeting US clients/market
- Strong verbal and written communication — fluent, confident, and crisp
- Ability to think on the feet, objection-handle, and personalize pitching
- Persistent, target-driven, and not afraid to chase follow-ups
- Quick learner who can understand products, tech offerings, and positioning
Good to have:
- Experience working in IT services / SaaS / consulting domain
- Knowledge of HubSpot or other CRMs (Salesforce, Apollo, Outreach, etc.)
- Understanding of sales automation tools & outbound workflows
- Ability to draft compelling personalized email copy
What you'll love here:
- High ownership, high visibility role
- Opportunity to learn, grow, experiment & lead outbound strategy
- Performance-driven growth incentives
- Work with a smart, fast-paced team targeting an exciting market
About Company:
- Five days work culture (8 Hrs per day Mon-Fri)
- Job Safety
- Friendly environment
- Time Flexibility
Thanks & Regards,
Skyline Infosoft HR
Job description
Role Details
- Role: Business Development Executive, Inside Sales
- Role Category: Business Development / Pre-Sales
- Location: Hyderabad
- Experience: 1 to 3 Years
- CTC: 3 LPA 5 LPA
- Employment Type: Full-Time, Permanent
- Department: Sales & Business Development
- Industry: IT Services & Consulting
- Target Markets: USA, UK, Canada & Europe
About the Role
We are looking for a highly motivated and result-oriented Business Development Executive to join our Inside Sales team. The ideal candidate will be responsible for identifying and qualifying potential business opportunities, generating leads, conducting market research, and supporting the sales pipeline for our IT software services across international markets.
The candidate should have strong communication skills, a proactive approach to lead generation, and a basic understanding of AI tools and their application in sales and lead-generation activities.
Key Roles & Responsibilities
- Identify and generate qualified B2B leads across the USA, UK, Canada, and European markets through online research, email outreach, professional networking, webinars, and other digital channels.
- Conduct secondary market research to identify target companies, decision-makers, business opportunities, and relevant industry trends.
- Build, maintain, and regularly update prospect databases with accurate company and contact information.
- Perform email marketing and cold outreach to prospective clients and effectively communicate the company's IT software services.
- Use AI-powered tools and platforms to support lead identification, prospect research, personalization, data enrichment, and outreach activities.
- Demonstrate a basic understanding of how AI can improve the efficiency and effectiveness of lead generation and sales prospecting.
- Qualify leads based on business requirements, potential fit, decision-making authority, and opportunity level.
- Maintain accurate records of leads, communication history, follow-ups, and opportunities in the CRM system.
- Conduct timely follow-ups with prospects and help move qualified leads through the sales pipeline.
- Develop and maintain professional relationships with key contacts and decision-makers within prospective and existing customer organizations.
- Identify opportunities for account expansion, cross-selling, and new business development.
- Collaborate closely with the sales, marketing, and delivery teams to support business development initiatives.
- Track lead-generation activities, conversion metrics, and follow-up status, and provide regular updates to management.
- Stay updated on IT services, emerging technologies, industry trends, and competitive developments relevant to the target markets.
- Consistently work toward achieving lead-generation and business development targets.
Desired Candidate Profile
- Bachelor's or Master's degree in BBA, MBA, B.Tech, or a related discipline.
- Experience in Business Development, Inside Sales, Lead Generation, IT Sales, or a similar role for 1-3 years.
- Experience in B2B lead generation and international market prospecting is preferred.
- Strong understanding of online research, prospect identification, email outreach, and networking.
- Basic understanding of AI tools used for lead generation, prospect research, data enrichment, or sales outreach.
- Excellent verbal and written communication skills with the ability to interact professionally with international prospects.
- Strong analytical and research skills with excellent attention to detail.
- Ability to manage multiple prospects, follow-ups, and priorities effectively.
- Self-motivated, target-oriented, and passionate about achieving sales and business development goals.
- Positive attitude with a willingness to learn new technologies, tools, and sales techniques.
- Ability to work independently while also contributing effectively within a collaborative, team-oriented environment.
- Strong follow-up skills and the ability to build and maintain professional relationships.
- Candidates should demonstrate energy, persistence, adaptability, and a strong desire to build a career in IT sales and business development.
Business Development Representative
Lead Generation · GTM Team
📍 Noida |🕐 Full-Time | 🧭 2–5 Years
THE MISSION
We aren’t automating scripts, we’re deprecating the era of manual-heavy testing entirely. TestMu AI is building the world’s first AI-native platform where Agentic Intelligence autonomously plans, authors, and self-heals the entire Quality Engineering lifecycle.
The name “TestMu” comes from our community conference. Our users and team aren’t an audience, they’re the heartbeat of what we build. We believe AI augments human potential. It doesn’t replace it.
You’ll be the pipeline engine, generating high-intent SQLs and consistently booking qualified meetings that convert into revenue for our AEs in the US/NAMER Market.
THE PILLARS OF IMPACT
🚀 1. SQL Generation & Meeting Booking (50%)
– Consistently generate high-quality SQLs that convert into real pipeline
– Book and schedule qualified meetings for AEs with strong context and intent
– Own top-of-funnel execution from first touch to confirmed sales conversation
– Drive volume and quality — ensuring meetings progress, not just get booked
⚙️ 2. Outbound & Inbound Lead Generation (30%)
– Run multi-channel outbound across email, calls, and LinkedIn to create new opportunities
– Engage and convert inbound leads into sales-ready conversations
– Build targeted account lists and execute structured prospecting strategies
– Personalize outreach at scale to increase response and conversion rates
🧠 3. Pipeline Hygiene & Conversion Insights (20%)
– Maintain clean CRM hygiene with accurate tracking of leads, activities, and outcomes
– Track conversion metrics across stages and optimize for higher SQL-to-meeting rates
– Share on-ground insights on messaging, ICP signals, and objections
– Continuously refine outreach based on what is driving booked meetings and pipeline
The Interview Loop:
Round I · We get to know about you
A deep dive into your past experience, lead gen playbooks, SQL targets, and how you’ve consistently booked meetings — a two-way conversation.
Round II · Assignment round
A short assignment where you demonstrate how you would generate leads, craft outreach, and convert them into booked meetings.
Round III · Hiring Manager / Team Lead
A discussion focused on your execution rigor, ownership of targets, and how you operate in a high-performance sales environment.
About CloudKeeper:
CloudKeeper is a cloud cost optimization partner that combines the power of group buying & commitments management, expert cloud consulting & support, and an enhanced visibility & analytics platform to reduce cloud costs & help businesses maximize the value from AWS, Microsoft Azure, & Google Cloud. A certified AWS Premier Partner, Azure Technology Consulting Partner, Google Cloud Partner, and FinOps Foundation Premier Member, CloudKeeper has helped 350+ global companies save an average of 20% on their cloud bi ls, modernize their cloud set-up and maximize value — al while maintaining flexibility and avoiding any long-term commitments or cost. CloudKeeper has spun off from TO THE NEW, a digital technology service company with 2500+ employees and an 8-time GPTW winner.
To know more about CloudKeeper,
please visit - https://www.cloudkeeper.com/ To know more about TO THE NEW, please visit - https://www.tothenew.com/
Responsibilities:
● Generate qualified leads for various services of CloudKeeper with a target geography outside India.
● Develop relationships with new customers and nurture existing ones. ● Use Outbound Lead Generation tools such as calls and email Marketing to hunt for new business.
● Demonstrate an understanding of customers’ critical business issues and propose CloudKeeper’s solutions that help clients meet their business objectives.
Must Have:
● Must be willing to work in rotational shifts.
● Good verbal and written communication skills
● A hunter by nature who loves to look for new opportunities
● Enthusiastic, positive, and energetic
In addition to the compensation, the following benefits are provided by the company as per the prevailing policy:
● Gratuity
● Medical insurance
● Accidental insurance. Work Model: Work from Office (all 5 days). Location: Noida Sector 144
Job Title: Lead Generation Specialist
Location: Baner, Pune
Experience: 2–3 Years
Employment Type: Full-Time | WFO
About the Role
We are looking for a Lead Generation Specialist with proven experience in identifying, nurturing, and converting qualified leads through outbound channels. The ideal candidate will have hands-on experience in email campaigns, LinkedIn outreach, and cold calling targeting international markets such as DACH, BENELUX, and the UK.
Key Responsibilities
- Generate qualified B2B leads through cold calls, emails, and LinkedIn campaigns.
- Execute targeted email and LinkedIn outreach campaigns to build a strong sales pipeline.
- Manage follow-ups, schedule meetings, and support client acquisition activities.
- Maintain CRM data and provide weekly reports on lead quality and conversions.
- Collaborate with the sales and marketing team to improve campaign strategies and conversion rates.
- Ensure a minimum of 40 qualified leads per month are generated through outbound efforts.
- Identify new markets, decision-makers, and business opportunities across international regions.
Required Skills & Experience
- 2–3 years of proven experience in B2B Lead Generation / Inside Sales.
- Strong communication and persuasion skills in English.
- Experience with international lead generation (especially DACH, BENELUX & UK markets).
- Proficiency in using LinkedIn Sales Navigator, CRM tools (HubSpot, Zoho, etc.), and email campaign tools.
- Ability to research, segment, and target the right prospects.
- Self-motivated, goal-oriented, and comfortable working with monthly lead targets.
Business Development Manager – SaaS
Company: Sisuni Technology Pvt Ltd
Location: Bangalore
Employment Type: Full-time, Permanent
Experience: 3–5 years
CTC: ₹5–12 LPA + Performance Incentives
Job Summary
Sisuni Technology Pvt Ltd is looking for an energetic and results-driven Business Development Manager – SaaS to drive customer acquisition and business growth for our technology products, including Serveka E-commerce and HRM Cloud.
The candidate will be responsible for identifying target customers, generating business opportunities, conducting product demonstrations, developing strategic partnerships, negotiating with prospects, and converting opportunities into paying customers.
Key Responsibilities
* Develop and execute B2B SaaS business development strategies.
* Identify potential customers and new market opportunities.
* Generate qualified leads through direct outreach, LinkedIn, email, networking and partnerships.
* Conduct product presentations and demonstrations.
* Understand customer requirements and recommend appropriate solutions.
* Manage the complete sales/business development cycle from prospecting to closure.
* Build relationships with business owners, HR managers, decision-makers and enterprise clients.
* Develop channel, referral and strategic partnerships.
* Negotiate pricing, commercial terms and contracts.
* Maintain an accurate sales pipeline and CRM records.
* Achieve monthly, quarterly and annual revenue targets.
* Monitor competitors and provide market intelligence.
* Work closely with product, technology and customer-support teams.
* Collect customer feedback and communicate product opportunities to management.
* Prepare regular sales forecasts and business development reports.
Required Skills
* 3–5 years of experience in B2B sales/business development, preferably SaaS or technology.
* Strong understanding of SaaS sales cycles.
* Lead generation and prospecting skills.
* Excellent presentation and product-demo skills.
* Strong negotiation and closing ability.
* CRM experience.
* Excellent verbal and written communication.
* Strong relationship-building and networking skills.
* Target-oriented and self-motivated.
* Ability to work independently in a startup environment.
Preferred Experience
Experience selling any of the following is an advantage:
* HRMS / HRM software
* Payroll software
* ERP / business software
* E-commerce platforms
* SaaS products
* Cloud-based business applications
* B2B technology solutions
Performance KPIs
* Qualified leads generated
* Product demonstrations completed
* New customers acquired
* Monthly recurring revenue (MRR) generated
* Annual recurring revenue (ARR) generated
* Conversion rate
* Sales pipeline value
* Customer acquisition cost
* Revenue collected
Ideal Candidate
We are looking for someone who is hands-on, commercially driven and capable of building the sales pipeline from the ground up. The candidate should be comfortable working in a growing technology company and should take ownership of revenue generation rather than relying only on inbound leads.
Strong Junior Business Development Representative (BDR) / Sales Development Representative (SDR) Profiles
2
Mandatory (Experience 1): Must have minimum 6+ months of experience as a Business Development Representative (BDR), Sales Development Representative (SDR), or Lead Generation Executive in a B2B SaaS company.
3
Mandatory (Experience 2): Must have hands-on experience generating outbound leads for US or UK markets through cold calling, cold emails, LinkedIn outreach, or multichannel prospecting.
4
Mandatory (Experience 3): Must have experience working in an early-stage startup or lean sales team, demonstrating high ownership, self-driven execution, and ability to work with minimal hand-holding.
5
Mandatory (Experience 4): Must have hands-on experience using CRM systems and outbound prospecting tools such as Apollo, Sales Navigator, ZoomInfo, Clay, HubSpot, Salesforce, or similar platforms.
6
Mandatory (Skills): Must possess excellent verbal and written communication skills, strong cold calling ability, objection handling skills, lead qualification experience, and confidence interacting with international prospects.
7
Mandatory (Company): B2B SaaS
8
Mandatory (Shift): Must be comfortable working the 4:30 PM – 3:00 AM shift to support US/UK customers.
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Mandatory (Note): This is a junior role. Only candidates with 6 months –2 years of overall experience and exposure to US/UK outbound lead generation will be considered.
Own top-of-funnel and mid-funnel business development execution, with the primary goal of generating Sales Qualified Leads (SQLs). For the first 6 months, success is measured on creating qualified pipeline, not closing deals.
Core Responsibilities
1. Presales Coordination
- Work closely with Saurav on active presales opportunities
- Join relevant sales and discovery calls
- Review existing active leads, past call notes, and ongoing opportunities
- Coordinate proposal/SOW preparation using standard company templates
- Help move presales opportunities from discussion to scoped commercial conversations
2. Outbound Business Development
- Execute account-based marketing across target accounts
- Identify and engage 3–5 relevant stakeholders per target company
- Reach out through LinkedIn, email, calls, and other relevant channels
- Build relationships with decision-makers and influencers inside target accounts
- Follow up consistently and maintain outreach discipline
3. ICP-Based Prospecting
Focus prospecting around defined ICPs such as:
- Indian brands expanding to US / UK / global markets
- Brands stuck at a growth plateau
- Other ICP segments defined by leadership
4. Agency and Channel Partner Development
- Identify and approach agencies, consultants, and channel partners
- Build partnerships with firms that can use or recommend the company’s software for their clients
- Explore collaboration opportunities across Delhi, Noida, Gurgaon, Lucknow, Amritsar, Jaipur, and nearby markets
5. Marketing Coordination
- Work with the marketing team to convert MQLs into SQLs
- Use marketing inputs including newsletters, ICP lists, research support, and warm leads
- Coordinate on campaigns, founder-led content, webinars, workshops, and events
- Share field feedback to improve messaging, targeting, and conversion
6. Reporting and Review
- Submit weekly reporting on outreach, responses, meetings, presales progress, and SQL creation
- Track leading indicators, not just final outcomes
- Show directional evidence of progress through consistent execution and learning
Success Metrics / KRA
First 6 Months Primary KRA
Generate sales-qualified leads.
Phase-wise Focus
- Months 1–3: India-focused pipeline building
- Month 4 onward: Expand to international markets in addition to India
Performance Philosophy
Performance will be evaluated on:
- Quality and consistency of execution
- Directional evidence that the approach is working
- Leading indicators such as outreach, engagement, meetings, and pipeline movement
- SQL generation as the main lagging outcome metric
Closed revenue is not the primary KPI in the first phase.
Weekly KPI Plan
A. Activity KPIs
- Number of target accounts added
- Number of contacts identified
- Number of outreach messages sent
- Number of calls made
- Number of LinkedIn touchpoints completed
- Number of follow-ups completed
B. Engagement KPIs
- Response rate
- Positive response count
- Discovery / intro meetings booked
C. Pipeline / Presales KPIs
- Number of active opportunities reviewed
- Number of presales discussions supported
- Number of proposals / SOWs coordinated
- Number of opportunities moved to next stage
- Number of SQLs generated
D. Marketing Coordination KPIs
- Number of warm leads from marketing initiatives
- Speed of follow-up on warm leads
- Campaign feedback shared with marketing
- Joint initiatives supported (webinars, workshops, content-led campaigns)
E. Channel Partner KPIs
- Number of agencies / partners identified
- Number of partner outreach attempts
- Number of partner conversations initiated
- Number of partner opportunities created
Suggested Weekly Targets (starting version)
Week 1–4
- 25–40 target accounts researched
- 75–150 contacts identified
- 80–120 outbound touchpoints
- 10–20 meaningful responses
- 4–8 discovery conversations
- 1–3 SQLs
- 5+ active opportunities / presales items reviewed
- 3–5 agency/channel partner conversations initiated
These can be tightened after 3–4 weeks based on actual conversion data.
Weekly Review Format
1. Outreach Summary
- Accounts targeted
- Contacts reached
- Channels used
- Total touchpoints sent
2. Response Summary
- Replies received
- Positive responses
- Meetings booked
- Follow-ups pending
3. Pipeline Summary
- Active presales opportunities
- Proposal/SOW coordination status
- Opportunities advanced
- SQLs created
4. Marketing Coordination Summary
- Leads received from marketing
- Status of those leads
- Feedback for messaging / targeting
- New campaign ideas or support required
5. Learnings and Next Actions
- What worked
- What did not work
- Bottlenecks
- Focus for next week
Reporting Template
Weekly BD Report
- Target accounts added:
- Contacts identified:
- Outreach sent:
- Calls made:
- LinkedIn messages sent:
- Emails sent:
- Follow-ups completed:
- Responses received:
- Positive responses:
- Meetings booked:
- SQLs generated:
- Active presales opportunities:
- Proposals/SOWs supported:
- Marketing leads received:
- Partner conversations initiated:
- Key learnings:
- Priorities for next week:
30-60-90 Day Plan
First 30 Days
- Understand ICPs, offers, use cases, and sales process
- Review active pipeline and presales opportunities
- Start outbound execution and messaging tests
- Begin agency/channel mapping
- Build weekly reporting discipline
Days 31–60
- Improve response and meeting conversion
- Contribute more actively in presales coordination
- Build repeatable outbound cadences
- Start generating stable SQL flow
- Support marketing-to-sales handoff improvements
Days 61–90
- Increase SQL consistency
- Expand outreach depth and partner motion
- Start testing international opportunities
- Improve efficiency through stronger channel mix and messaging
Key Responsibilities
• Identify, prospect, and generate new business leads through research, networking, and outreach.
• Build and maintain strong relationships with prospective and existing clients.
• Prepare and deliver compelling sales pitches and product/service presentations.
• Manage the complete sales cycle from lead generation to deal closure.
• Negotiate contracts and pricing terms in line with company guidelines.
• Collaborate with the marketing team to align messaging and campaigns with sales priorities.
• Maintain accurate records of leads, opportunities, and client interactions in the CRM.
• Track market trends, competitor activity, and customer feedback to inform business strategy.
• Meet or exceed assigned sales targets and KPIs on a monthly/quarterly basis.
• Represent the company at industry events, trade shows, and networking forums as needed.
• Handle social media accounts
Required Skills & Experience
• 3+ years of experience in business development, sales, or a related client-facing role (B2B
preferred).
• Proven track record of meeting or exceeding sales targets.
• Strong communication, negotiation, and interpersonal skills.
• Experience using CRM tools (e.g., Salesforce, HubSpot, Zoho CRM) to manage pipeline.
• Ability to understand client needs and translate them into tailored solutions/pitches.
• Self-motivated with strong ownership and follow-through.
Preferred / Good to Have
• Experience selling technology/IT services or SaaS products.
• Existing network of industry contacts relevant to the company's target market.
• Exposure to digital marketing or lead-generation campaigns.






