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Account-Based Marketing (ABM) Manager
Account-Based Marketing (ABM) Manager
TestMu AI (Formely LambdaTest)'s logo

Account-Based Marketing (ABM) Manager

Aliya Akhtar's profile picture
Posted by Aliya Akhtar
3 - 8 yrs
₹12L - ₹16L / yr
Delhi, Gurugram, Noida, Ghaziabad, Faridabad
Skills
Demand generation
Sales

Account-Based Marketing (ABM) Manager

Location: Noida (Work from Office)



About the Role

We are looking for a highly strategic and execution-focused Account-Based Marketing (ABM) Manager to drive targeted growth across high-value enterprise accounts. This role sits at the intersection of marketing and sales, owning personalized campaigns that directly impact pipeline and revenue.

You will work closely with Sales, Product Marketing, and Demand Generation teams to design and execute tailored outreach strategies for key accounts globally.


Key Responsibilities

  • ABM Strategy & Execution Design and execute account-based marketing programs for targeted enterprise accounts
  • Identify and prioritize high-value accounts in collaboration with sales teams
  • Campaign ManagementPlan and run multi-channel campaigns (email, LinkedIn, events, content syndication)
  • Drive personalized messaging tailored to specific accounts, industries, and personas
  • Sales AlignmentPartner closely with Account Executives and SDRs to align on account plans and outreach
  • Enable sales teams with insights, messaging, and campaign support
  • Data & InsightsLeverage intent data, CRM insights, and marketing automation tools to refine targeting
  • Track, measure, and optimize campaign performance and ROI
  • Content & PersonalizationWork with content and product marketing teams to create account-specific assets
  • Develop use-case driven narratives for enterprise buyers (CTOs, QA Heads, Engineering Leaders)
  • Pipeline ContributionOwn ABM-driven pipeline generation and influence revenue outcomes
  • Continuously experiment and improve conversion across the funnel



Requirements

  • 3–7 years of experience in B2B Marketing / Demand Generation / ABM
  • Strong understanding of SaaS, enterprise sales cycles, and developer tools ecosystem (preferred)
  • Proven experience in running targeted campaigns for enterprise accounts
  • Hands-on experience with tools like HubSpot, Salesforce, Marketo, Outreach, LinkedIn Campaign Manager, Demandbase (good to have)
  • Strong analytical mindset with ability to translate data into actionable insights
  • Excellent communication and stakeholder management skills


What We’re Looking For


  • Strategic thinker with a revenue-first mindset
  • High ownership and ability to operate in a fast-paced, high-growth environment
  • Strong collaboration skills across sales, marketing, and product teams
  • Creative approach to personalization and engagement for linkedin messages/ Leads account based messages + timeline post


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Shubham Vishwakarma

Full Stack Developer - Averlon
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About TestMu AI (Formely LambdaTest)

Founded :
2017
Type :
Product
Size :
100-500
Stage :
Raised funding

About

TestMu AI (formerly LambdaTest) is the world’s first full-stack Agentic AI Quality Engineering Platform.

We built TestMu AI for a reality where software is written by AI and must be shipped at machine speed.


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Tech stack

skill iconGo Programming (Golang)
skill iconPython
skill iconReact.js
Terraform
skill iconKubernetes
skill iconDocker

Connect with the team

Profile picture
Chandni Chopra
Profile picture
Aliya Akhtar
Profile picture
Gayatri Sood

Company social profiles

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Shubham Vishwakarma

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