
Account-Based Marketing (ABM) Manager
Location: Noida (Work from Office)
About the Role
We are looking for a highly strategic and execution-focused Account-Based Marketing (ABM) Manager to drive targeted growth across high-value enterprise accounts. This role sits at the intersection of marketing and sales, owning personalized campaigns that directly impact pipeline and revenue.
You will work closely with Sales, Product Marketing, and Demand Generation teams to design and execute tailored outreach strategies for key accounts globally.
Key Responsibilities
- ABM Strategy & Execution Design and execute account-based marketing programs for targeted enterprise accounts
- Identify and prioritize high-value accounts in collaboration with sales teams
- Campaign ManagementPlan and run multi-channel campaigns (email, LinkedIn, events, content syndication)
- Drive personalized messaging tailored to specific accounts, industries, and personas
- Sales AlignmentPartner closely with Account Executives and SDRs to align on account plans and outreach
- Enable sales teams with insights, messaging, and campaign support
- Data & InsightsLeverage intent data, CRM insights, and marketing automation tools to refine targeting
- Track, measure, and optimize campaign performance and ROI
- Content & PersonalizationWork with content and product marketing teams to create account-specific assets
- Develop use-case driven narratives for enterprise buyers (CTOs, QA Heads, Engineering Leaders)
- Pipeline ContributionOwn ABM-driven pipeline generation and influence revenue outcomes
- Continuously experiment and improve conversion across the funnel
Requirements
- 3–7 years of experience in B2B Marketing / Demand Generation / ABM
- Strong understanding of SaaS, enterprise sales cycles, and developer tools ecosystem (preferred)
- Proven experience in running targeted campaigns for enterprise accounts
- Hands-on experience with tools like HubSpot, Salesforce, Marketo, Outreach, LinkedIn Campaign Manager, Demandbase (good to have)
- Strong analytical mindset with ability to translate data into actionable insights
- Excellent communication and stakeholder management skills
What We’re Looking For
- Strategic thinker with a revenue-first mindset
- High ownership and ability to operate in a fast-paced, high-growth environment
- Strong collaboration skills across sales, marketing, and product teams
- Creative approach to personalization and engagement for linkedin messages/ Leads account based messages + timeline post

About TestMu AI (Formely LambdaTest)
About
TestMu AI (formerly LambdaTest) is the world’s first full-stack Agentic AI Quality Engineering Platform.
We built TestMu AI for a reality where software is written by AI and must be shipped at machine speed.
Tech stack
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DEPARTMENT Strategy
COMPANY Project X
REPORT TO CEO
Project X is seeking creatively minded, data-loving interns to join our team in our Jaipur office. Our 24+ week internship starts immediately, and will provide the opportunity to obtain unique experience at our organisation.
You’ll get your hands dirty working on real projects as a full-time member of the multidisciplinary team, while exploring all the phases of a project, from ideation to execution.
The ideal candidate is a business-savvy design thinker interested in revolutionizing industries. Business acumen is essential, as well as demonstrated passion for solving challenges.
ABOUT COMPANY
Founded in 2020 by Tarang Sanghi, Project X is an innovation lab, based in Jaipur, RJ (India) at its stealth-startup phase.
Our lab's designed to create and launch new companies, products and services. It's invaluable in jump-starting novel ideas that can either disrupt or complement existing companies. We draw from our cross-functional expertise and collaborate to create these new offerings.
We come up with new ideas, execute them, and iterate until the idea is fully implemented. For more details: www.tarangsanghi.com
Currently, we are putting together a team of the best and the brightest! We look forward to receiving your application!!
ABOUT DEPARTMENT
Insights inspire amazing work. Our strategists are entrepreneurs at heart, and hunt for true insight then use it to build world-changing brands and ventures—through positioning, planning, and brand, business and digital strategy.
We fundamentally think that when we design a new product, service, or experience, we’re simultaneously designing the broader business strategy and roadmap for future growth.
AREA OF RESPONSIBILITIES
- Provides day to day support for the strategy team such as conducting research, analyzing competitive, trendspotting, and helping to shape creative briefs.
- Performing/compiling research on existing and potential ventures/brands.
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- Be part of designing, iterating and scaling a new venture that creates new income potential for the business.
- Develop financial models demonstrating the feasibility of recommendations.
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- Collaborate closely with team members across disciplines.
Requirements
- YEARS OF RELEVANT EXPERIENCE- Fresher / Some relevant Experience would be an added advantage
- EDUCATION & CERTIFICATION- Bachelors/ Masters Degree/ Diploma/ Certification in Business / Finance / Technology / Design Strategy / Marketing or other relevant fields.
- SOFTWARE & APPLICATION- MS Excel, Word, Powerpoint / Google Sheets, Docs.
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- Think differently.
- Able to manage a heavy workload, prioritize well and meet deadlines.
Benefits
We offer competitive compensation and benefits.
CarEasy.in Transforming Automobile Service Industry into Digital by Offering cutting edge solutions (http://www.careasy.in" target="_blank">www.careasy.in )
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