1. Marketing Strategy & Positioning
- Develop and refine Technostacks’ B2B digital marketing strategy across priority industries: Healthcare, Life Sciences, Industrial, and Logistics.
- Translate technical capabilities and case studies into clear market-facing positioning.
- Identify target buyer personas, pain points, decision journeys, and messaging angles.
- Support industry-specific positioning for services such as AI, digital product engineering, IoT, cloud, data engineering, and bespoke software development.
2. Customer Journey & Campaign Planning
- Map buyer journeys across awareness, consideration, evaluation, and conversion stages.
- Design integrated campaigns that connect content, SEO, paid media, LinkedIn, email, website, retargeting, and sales outreach.
- Create campaign briefs with target audience, campaign thesis, messaging,assets, channels, CTAs, KPIs, and sales handoff logic.
- Build quarterly campaign calendars aligned with business development priorities.
3. Content & Messaging Direction
- Guide the development of website pages, solution pages, landing pages, case studies, blogs, email journeys, LinkedIn content, whitepapers, webinars, and
- sales enablement assets.
- Ensure content is technically grounded, industry-relevant, and aligned to buyer pain points.
- Work with writers, designers, developers, and leadership to convert business conversations into campaign-ready assets.
- Improve the quality and consistency of Technostacks’ digital messaging across channels.
4. Demand Generation & Channel Orchestration
- Coordinate SEO, SEM, LinkedIn, email marketing, retargeting, website conversion, and campaign execution.
- Work with internal teams, freelancers, agencies, and specialists to ensure campaigns are executed coherently.
- Use search, social, competitor, and customer signals to identify campaign opportunities.
- Support founder-led and company-led thought leadership campaigns.
5. Marketing-Sales Alignment
- Work closely with the sales and business development teams to align campaigns with prospecting priorities.
- Create sales-support assets such as outreach hooks, email sequences, LinkedIn messaging, case study recommendations, and vertical-specific pitchnarratives.
- Define lead qualification logic and campaign-to-sales handoff processes.
- Track feedback from sales to improve campaign relevance and lead quality.
6. Measurement & Optimization
- Define and monitor KPIs across channel performance and business outcomes.
- Track metrics such as qualified inquiries, campaign-influenced meetings, landing page conversion, sales-accepted leads, cost per qualified
- conversation, and content-assisted pipeline.
- Use tools such as GA4, Google Search Console, Google Ads, LinkedIn
- Campaign Manager, CRM dashboards, and SEO platforms to monitor performance.
- Build regular reporting systems that connect marketing activity to business impact.
Required Skills & Experience:
- 6–10 years of experience in B2B digital marketing, demand generation,growth marketing, or marketing strategy.
- Experience in B2B technology, SaaS, IT services, consulting, enterprise solutions, or product engineering marketing is strongly preferred.
- Strong understanding of customer journey mapping and integrated campaign planning.
- Ability to convert complex technical capabilities into clear business messaging.
- Working knowledge of SEO, SEM, LinkedIn marketing, email marketing,content strategy, website conversion, and marketing analytics.
- Experience working with sales or business development teams.
- Ability to manage internal teams, agencies, freelancers, or channel specialists.
- Strong analytical mindset with comfort in performance reporting and campaign optimization.
- Excellent communication, briefing, planning, and coordination skills.
Shubham Vishwakarma
Full Stack Developer - Averlon
About Technostacks Infotech Pvt Ltd.
About
Technostacks has successfully carved its niche in designing and building scalable SaaS and IoT software solutions for startups and enterprises across the world.
We deliver complex yet beautiful solutions for our clients to solve real life problems, all the while challenging the status quo of interaction with products.
These products and solutions have disrupted the perception of how people do everyday sanitisation, healthcare consultations, shipping, credit financing, automobile servicing, payroll and school management.
Our expertise lies in:
• Internet of Things
• SaaS Solutions
• Digital Product Development
• Product Engineering
Industries we serve:
• Healthcare
• Automobile
• Banking & Fintech
• Education
• Logistics
• Agriculture
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