
1. Marketing Strategy & Positioning
- Develop and refine Technostacks’ B2B digital marketing strategy across priority industries: Healthcare, Life Sciences, Industrial, and Logistics.
- Translate technical capabilities and case studies into clear market-facing positioning.
- Identify target buyer personas, pain points, decision journeys, and messaging angles.
- Support industry-specific positioning for services such as AI, digital product engineering, IoT, cloud, data engineering, and bespoke software development.
2. Customer Journey & Campaign Planning
- Map buyer journeys across awareness, consideration, evaluation, and conversion stages.
- Design integrated campaigns that connect content, SEO, paid media, LinkedIn, email, website, retargeting, and sales outreach.
- Create campaign briefs with target audience, campaign thesis, messaging,assets, channels, CTAs, KPIs, and sales handoff logic.
- Build quarterly campaign calendars aligned with business development priorities.
3. Content & Messaging Direction
- Guide the development of website pages, solution pages, landing pages, case studies, blogs, email journeys, LinkedIn content, whitepapers, webinars, and
- sales enablement assets.
- Ensure content is technically grounded, industry-relevant, and aligned to buyer pain points.
- Work with writers, designers, developers, and leadership to convert business conversations into campaign-ready assets.
- Improve the quality and consistency of Technostacks’ digital messaging across channels.
4. Demand Generation & Channel Orchestration
- Coordinate SEO, SEM, LinkedIn, email marketing, retargeting, website conversion, and campaign execution.
- Work with internal teams, freelancers, agencies, and specialists to ensure campaigns are executed coherently.
- Use search, social, competitor, and customer signals to identify campaign opportunities.
- Support founder-led and company-led thought leadership campaigns.
5. Marketing-Sales Alignment
- Work closely with the sales and business development teams to align campaigns with prospecting priorities.
- Create sales-support assets such as outreach hooks, email sequences, LinkedIn messaging, case study recommendations, and vertical-specific pitchnarratives.
- Define lead qualification logic and campaign-to-sales handoff processes.
- Track feedback from sales to improve campaign relevance and lead quality.
6. Measurement & Optimization
- Define and monitor KPIs across channel performance and business outcomes.
- Track metrics such as qualified inquiries, campaign-influenced meetings, landing page conversion, sales-accepted leads, cost per qualified
- conversation, and content-assisted pipeline.
- Use tools such as GA4, Google Search Console, Google Ads, LinkedIn
- Campaign Manager, CRM dashboards, and SEO platforms to monitor performance.
- Build regular reporting systems that connect marketing activity to business impact.
Required Skills & Experience:
- 6–10 years of experience in B2B digital marketing, demand generation,growth marketing, or marketing strategy.
- Experience in B2B technology, SaaS, IT services, consulting, enterprise solutions, or product engineering marketing is strongly preferred.
- Strong understanding of customer journey mapping and integrated campaign planning.
- Ability to convert complex technical capabilities into clear business messaging.
- Working knowledge of SEO, SEM, LinkedIn marketing, email marketing,content strategy, website conversion, and marketing analytics.
- Experience working with sales or business development teams.
- Ability to manage internal teams, agencies, freelancers, or channel specialists.
- Strong analytical mindset with comfort in performance reporting and campaign optimization.
- Excellent communication, briefing, planning, and coordination skills.

About Technostacks Infotech Pvt Ltd.
About
Technostacks has successfully carved its niche in designing and building scalable SaaS and IoT software solutions for startups and enterprises across the world.
We deliver complex yet beautiful solutions for our clients to solve real life problems, all the while challenging the status quo of interaction with products.
These products and solutions have disrupted the perception of how people do everyday sanitisation, healthcare consultations, shipping, credit financing, automobile servicing, payroll and school management.
Our expertise lies in:
• Internet of Things
• SaaS Solutions
• Digital Product Development
• Product Engineering
Industries we serve:
• Healthcare
• Automobile
• Banking & Fintech
• Education
• Logistics
• Agriculture
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Job Summary:
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- Strong understanding of object-oriented programming concepts and design patterns
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About TechGrit:
TechGrit is a custom software development services company dedicated to accelerating business growth through high-performing Agile teams. We specialize in delivering diversified and unique solutions across various industries, including ConstructionTech, HealthTech, FinTech, and HighTech. Our team of champion developers works closely with clients to design and develop custom software solutions that meet their business needs.
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To deliver high-quality and cost-effective software solutions that help companies and entrepreneurs achieve their goals and stay ahead of the competition.
Our Vision:
To be the most trusted technology partner for our customers, accelerating their business growth through innovation, reliability, and excellence by best-in-class people.
Our Core Values:
- Customer Obsession
- Excellence
- Innovation
- Teamwork
- Integrity
- Empathy
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JOB DESCRIPTION
DYT - Do Your Thing, is an app, where all social media users can share brands they love with their followers and earn money while doing so! We believe everyone is an influencer. Our aim is to democratise social media and allow people to be rewarded for the content they post. How does DYT help you? It accelerates your career through collaboration opportunities with top brands and gives you access to a community full of experts in the influencer space.
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- Programming: Typescript
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Responsibilities::
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• Responsible to generate the inbound lead for our IT services.
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
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• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
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Skills::
• MARKETING STRATEGY
• SEO
• SMO
• DIGITAL MARKETING
• SOCIAL MEDIA
• MARKET RESEARCH
• SOCIAL STUDIES
Website - https://praxinfo.com/">https://praxinfo.com/








