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JoVE is the world-leading producer and provider of science video solutions with the mission to improve scientific research and education. Millions of scientists, educators, and students use JoVE for their research, teaching, and learning. Our institutional clients comprise over 1,000 universities, colleges, and biopharma companies, including such leaders as Harvard, MIT, Yale, and Stanford. As a rapidly growing company, with offices in the USA, UK, Australia, and India servicing clients in over 60 countries, we are seeking talented and ambitious individuals to join our company.

The Role

We are seeking a dynamic and innovative Marketing Specialist with a passion for the biopharma sector. This role will focus on promoting JoVE’s unique solutions to biopharma companies. The ideal candidate will have a proven track record in B2B marketing, particularly within the life sciences, and will excel in creating content and executing lead-generation marketing campaigns that resonate with biopharma audiences.

Responsibilities

• Develop and execute marketing strategies tailored to biopharma companies
• Design and implement multi-channel marketing campaigns, including email marketing, social media, and paid ads to drive lead generation and audience engagement
• Create completing content for case studies, newsletters, blogs, social media, ads, and email campaigns
• Collaborate with the sales and product teams to align marketing initiatives with business goals
• Engage with industry professionals through events, webinars, and strategic partnerships to expand JoVE’s presence in the biopharma market
• Organize and deliver webinars and events at conferences
• Analyze marketing performance data and leverage insights to optimize strategies. Monitor KPIs such as lead generation, engagement, and conversion rates, providing actionable recommendations for improvements

Requirements

• A Bachelor’s degree in business, marketing, or life sciences
• 5+ years of experience in B2B marketing with a strong focus on the biopharma sector
• Strong understanding of the biopharma industry, including R&D processes and market trends
• Proficiency in marketing automation tools (such as HubSpot)
• Experience with Salesforce and B2B prospecting tools, such as LinkedIn Sales Navigator
• Excellent written and verbal English communication skills
• Strong analytical and problem-solving skills

Why Join JoVE?

• When working with JoVE, you can expect a compensation package competitively placed within the local market.
• You will make a direct impact in accelerating science research and in improving student learning in science education.
• Opportunity to work with global teams and in an environment that promotes innovation and collaboration.
• Our strong promotion from within culture draws a clear path to advance your career with us.

Responsibilities:

• Responsible for managing all aspects of the inside sales department and business generation process. 
• Build a robust inside sales team that exceeds sales goals.
• Ensure that sales pipeline remains to the optimum with qualified leads & prospects. 
• Source sales opportunities through email campaigns, social media and inbound lead management.
• Conducting webinars, online product demos and presentations with prospects. 
• Look for opening up opportunities for product trials and POC’s
• Negotiation and final closure of the intended sale.
• Collect and decipher the key understanding of the client's requirements and how our various solutions can be implemented in the existing process flow to enhance and improve the same. 
• Team with new and potential channel partners and distribution channels in different markets.
• Report on Sales metrics including Conversion Ratios
• Research accounts, identify key players and generate interest
• Analyse competitive prices of products and features available in the market

• Excellent verbal and written communication skills - fluency in verbal and written English is an absolute must.
• Proven work experience as an Inside sales manager.
• Excellent interpersonal and team management skills.
• Both Offshore & Onshore experience.
• Passionate to learn more about Virtualization, Cloud, IT Infrastructure and new trends.
• Strong experience with corporate sales and dealing with corporates that require IT solutioning and products (SAAS products, Cloud Services, Technology solutioning).
• Strong experience working with channel partners and resellers. 
• Having an established track record of deal wins across various geographic regions and who can identify new targets and regions to grow the company’s sales footprint.
• Proficient in handling Digital marketing tools to help with SEO, SMM and DMM. 
• In-depth understanding of the sales administration process.
• Experience in handling tools like GCP, AWS, PPC, Azure, EDM, Webinars, Blogs, etc. will be an added advantage.