Our client is the industry-leading provider of AI Assisted Conversational messaging solutions. They help Professionals and Institutes such as Doctors, Lawyers and Hospitals and Education Institutes drive consumer experience over text messaging channels like SMS/Whatsapp in their Enquiry management and Customer support processes. As a forward- thinking global company, it continues to innovate and develop cutting edge technologies like Conversational AI, Chatbots, and Omni channel solutions that redefine how businesses digitally communicate with their customers.
They integrate with Top CRMs like Salesforce,
Zoho, Hub spot among others to drive engagement in key moments, and have acquired 5000
customers across SMB’s and Mid-market (from small Professional Doctors and lawyers to large global staffing companies and large insurance companies).They’re growing at a fast pace and need a sharp, focused, self-starter person to join their marketing team. As a Demand Generation Manager, you will work closely with cross-functional teams, including marketing, product & customer success to own the pipeline.
Requirements
- Own, develop and execute end-to-end campaigns that engage and convert prospective buyers with a focus on developers and marketers within specific verticals.
- Create and oversee impactful and engaging content, targeted competition displacement campaigns and ABM campaigns.
- Work closely with product development, product marketing & customer success teams, to design and implement campaigns that deliver on business objectives.
- Design & execute campaigns that drive pipeline and generate opportunities using PLG motion.
- Understand the buyer’s journey at each stage of the Sales funnel and translate messaging and positioning into effective campaigns.
- Keep track of MQL-SQL-SAL conversion rates, analyze campaign performance, surface insights and provide recommendations for optimizing results.
- Track program results, measure program success and report metrics to stakeholders
- Build strong relationships with key cross functional stakeholders across GTM organization to ensure campaign enablement and engagement.
- Develop scalable, repeatable campaign playbooks
- Guide the creation of content alongside our Content Marketing, Product Marketing and Solutions teams
- Develop outbound and account-based campaigns that complement inbound campaign strategy
What we need:
- 10+ years of work experience, with at least 7 years in demand generation
- Graduate/masters in any stream with good understanding of SaaS product space
- Proven track record of leading multi-channel campaigns with success, collaborating with stakeholders and finding opportunities to strategically up level marketing efforts
- Understanding of the nuances of running an integrated campaign, and ability to think both strategically and execute at an operational level with ease
- Agile, Nimble, and energetic
- Being an Individual Contributor, your performance will be measured by the pipeline you generate, your ability to execute and achieve measurable results including new logo development, and owning cross-sell campaigns to drive expansion opportunities
Shubham Vishwakarma
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Full Stack Developer - Averlon