Our client is the industry-leading provider of AI Assisted Conversational messaging solutions. They help Professionals and Institutes such as Doctors, Lawyers and Hospitals and Education Institutes drive consumer experience over text messaging channels like SMS/Whatsapp in their Enquiry management and Customer support processes. As a forward- thinking global company, it continues to innovate and develop cutting edge technologies like Conversational AI, Chatbots, and Omni channel solutions that redefine how businesses digitally communicate with their customers.
They integrate with Top CRMs like Salesforce,
Zoho, Hub spot among others to drive engagement in key moments, and have acquired 5000
customers across SMB’s and Mid-market (from small Professional Doctors and lawyers to large global staffing companies and large insurance companies).They’re growing at a fast pace and need a sharp, focused, self-starter person to join their marketing team. As a Demand Generation Manager, you will work closely with cross-functional teams, including marketing, product & customer success to own the pipeline.
Requirements
- Own, develop and execute end-to-end campaigns that engage and convert prospective buyers with a focus on developers and marketers within specific verticals.
- Create and oversee impactful and engaging content, targeted competition displacement campaigns and ABM campaigns.
- Work closely with product development, product marketing & customer success teams, to design and implement campaigns that deliver on business objectives.
- Design & execute campaigns that drive pipeline and generate opportunities using PLG motion.
- Understand the buyer’s journey at each stage of the Sales funnel and translate messaging and positioning into effective campaigns.
- Keep track of MQL-SQL-SAL conversion rates, analyze campaign performance, surface insights and provide recommendations for optimizing results.
- Track program results, measure program success and report metrics to stakeholders
- Build strong relationships with key cross functional stakeholders across GTM organization to ensure campaign enablement and engagement.
- Develop scalable, repeatable campaign playbooks
- Guide the creation of content alongside our Content Marketing, Product Marketing and Solutions teams
- Develop outbound and account-based campaigns that complement inbound campaign strategy
What we need:
- 10+ years of work experience, with at least 7 years in demand generation
- Graduate/masters in any stream with good understanding of SaaS product space
- Proven track record of leading multi-channel campaigns with success, collaborating with stakeholders and finding opportunities to strategically up level marketing efforts
- Understanding of the nuances of running an integrated campaign, and ability to think both strategically and execute at an operational level with ease
- Agile, Nimble, and energetic
- Being an Individual Contributor, your performance will be measured by the pipeline you generate, your ability to execute and achieve measurable results including new logo development, and owning cross-sell campaigns to drive expansion opportunities
Shubham Vishwakarma
Full Stack Developer - Averlon
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Location: Pune (Work from Office)
About Rawmart
Welcome to the Rawmart. We are the end to end solution providers and enablers to
Manufacturers and SME’s. By participating in the end to end manufacturing cycle, Rawmart
enables smart & cost effective raw material procurement, provides seamless supply chain
experience, infuses manufacturing technology, quality controls & drives process efficiencies
for delivering a better cost and volumetric output. Rawmart Intends to develop similar
Ecosystems across various product verticals and respective SME's. Partnering and developing
such SME's across the country is our mission. Our core principles are - Involve, Solve, and
Evolve.
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We are seeking a highly motivated intern to support the Business Development team in
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learn, detail-oriented, and comfortable with research, client interaction, and strategic
planning.
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1. Assist in identifying potential clients and researching their business requirements.
2. Conduct market research to understand industry trends and competitor analysis.
3. Support the preparation of client presentations, proposals, and reports.
4. Collaborate with internal teams to align solutions with client needs.
6. Help in organizing meetings, taking notes, and tracking follow-ups.
7. Support in managing marketing campaigns or lead-generation activities.
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Technical Skills:
1. Market Research & Analysis: Ability to conduct comprehensive research and summarize findings.
2. Microsoft Office Suite: Proficient in Excel, Word, and PowerPoint.
3. Data Handling: Basic understanding of data organization and visualization.
4. Presentation Skills: Ability to design visually engaging and persuasive presentations.
Soft Skills:
1. Strong communication and interpersonal skills.
2. Analytical thinking and problem-solving ability.
3. High attention to detail and organizational skills.
4. Proactive and eager to learn in a dynamic environment.
5. Ability to work collaboratively within a team and independently when required.
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3. Knowledge of social media and digital marketing tools is a bonus.
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About Us:
The Dollar Business is the only multi-featured platform on foreign trade in India
[www.thedollarbusiness.com]. We are a technology company with its headquarter in Hyderabad and
regional offices in New Delhi, Ahmedabad, and Chennai. Our cloud-based technology service offering
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Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon