Account-based Marketing Specialist

 About the position: Weare seeking a highly motivated and experienced Marketing manager for our Demand Generation efforts for a fast growing SaaS company. This is a high-impact role, where you will be responsible for driving growth and revenue through outbound across channels. As a Demand Generation Manager, you will be responsible for coming up with both strategic and tactical plans to deliver growth both in terms of revenue and brand value. The ideal candidate should have experience in demand generation and a deep understanding of the sales process.

About EasyEcom: EasyEcom is an industry-leading omnichannel order & warehouse management solution for eCommerce businesses and multichannel retailers like Epigamia, Mondelez International, My Glamm, Borosil, Prestige, etc. We are persistently growing, from a few hundred clients to over 7000+ global clients, a handful of dedicated team members to 110+ members strong team, and being VC funded, we are continuing to expand over and beyond!

Responsibilities:

● Develop and drive business with Digital marketing strategies.

● Proficiency in Google Analytics and Search Marketing

● DataDriven decision making

● Email Marketing Metrics and Planning

● Work closely with the sales and marketing team to align efforts and drive revenue.

● Use data and analytics to measure and improve the performance of the demand generation efforts.

● Develop and maintain relationships with partners, influencers, and other stakeholders.

● Collaborate with other departments, such as product and customer service, to create cohesive demand generation efforts

● Monitor industry trends and stay-up-to-date on new technologies and techniques.

● Conduct market and customer research to identify opportunities and challenges.

● Internal Analysis- Distinctive Competencies & Competitive Advantage. ● Create and manage demand generation budget and forecasts

● Measure and report on the success of demand generation campaigns, using metrics such as leads, conversions, and revenue.

● Identify and resolve challenges and conflicts within the demand generation process

Requirements:

● Bachelor’s degree in marketing or related field.

● 2-3years of experience in demand generation or B2B/E-Commerce space.

● Experience in managing paid search campaigns, demand generation, email marketing.

● Understanding of multiple customer flows and proficiency in marketing automation & CRM software.

● Strong analytical skills, with experience analyzing data and making data-driven decisions

● Knowledge of sales techniques and strategies

● Excellent communication & collaboration skills

● Ability to prioritize and manage multiple tasks and projects

● Knowledge of data analysis and visualization tools, such as Tableau, is a plus.

B2B Marketing Intern

Company: VRT Management Group, LLC

Location: Santosh Nagar, Hyderabad (Onsite)

Type: Full-time

About VRT Management Group

VRT Management Group is a management consulting company founded in 2008 in the USA. Our mission is to empower small and medium-scale business leaders across the United States through high-impact services such as VEGA – Visionary Entrepreneurs Growth Accelerator.

With our growing Hyderabad operations, we are building a high-performing marketing team to scale our impact and strengthen our lead generation engine.

Role Overview

As a B2B Marketing Intern, you will play a key role in building and executing VRT’s B2B content and lead generation strategy. This is a hands-on role focused on creating high-converting marketing content, supporting campaigns across LinkedIn, email, webinars, partnerships, and digital channels, and driving measurable business outcomes such as Leads → Calls Booked → Showups.

You will work closely with the CEO and internal stakeholders to translate business insights, stories, and offers into compelling content assets that attract, engage, and convert USA SMB entrepreneurs.

Key Responsibilities

• Own and support monthly pipeline targets across the funnel: Leads → Calls Booked → Showups.
• Plan and execute B2B lead generation campaigns across LinkedIn, email, webinars, partnerships, and other digital channels.
• Create, refine, and optimize content for lead generation and nurturing, including:
• LinkedIn posts
• Email sequences
• Newsletters
• Website and landing page copy
• Blogs and short-form articles
• Interview and gather content inputs from Rajesh Tedla (CEO) and internal stakeholders to extract insights, offers, and stories for campaigns.
• Convert raw ideas and inputs into polished, audience-focused marketing assets.
• Maintain consistency in VRT/EGA brand voice, messaging, and positioning.
• Publish and schedule content using approved marketing tools and maintain a structured content calendar.
• Track weekly funnel metrics and campaign performance to identify opportunities for improving conversion rates.
• Work with designers, editors, and other team members by preparing clear creative briefs and coordinating execution.
• Support performance marketing initiatives across LinkedIn and email; exposure to Meta, YouTube, and Instagram campaigns is a plus.
• Continuously test, learn, and improve messaging, content formats, and distribution strategies based on results.

Required Skills / What We’re Looking For

• 0–1 years of experience in content marketing, B2B marketing, lead generation, or growth marketing.
• Strong understanding of LinkedIn and email marketing fundamentals.
• Ability to create persuasive and audience-relevant marketing copy.
• Good understanding of funnel metrics such as leads, booked calls, show rate, and conversions.
• Strong communication and execution skills with a high sense of ownership.
• Analytical mindset with the ability to review performance and improve outcomes.
• Ability to work closely with leadership and translate strategic ideas into practical execution.
• Organized, proactive, and able to manage multiple content tasks and deadlines.

Tools Exposure / Good to Have

• CRM basics (HubSpot, Zoho, or any CRM)
• Email automation tools
• LinkedIn Ads / campaign dashboards
• Google Sheets / Excel reporting
• Content scheduling and campaign management tools

What You’ll Gain

• Real B2B growth marketing experience with a direct impact on business pipeline.
• Opportunity to work closely with the CEO and leadership team.
• Exposure to strategy, campaign execution, funnel reporting, and brand building.
• Portfolio-worthy work across content, campaigns, and lead generation systems.
• Strong learning and growth opportunities within a fast-paced entrepreneurial environment.

Required Skills & Qualifications

• 4+ years of experience in SaaS marketing, preferably in a B2B environment.
• Strong understanding of SaaS business models, customer acquisition, and retention strategies.
• Hands-on experience with lead generation and demand generation.
• Knowledge of SEO, SEM, PPC, email marketing, and content marketing.
• Experience with marketing analytics tools such as Google Analytics and Google Search Console.
• Familiarity with CRM and marketing automation platforms such as HubSpot, Salesforce, or similar tools.
• Excellent communication, analytical, and project management skills.
• Ability to work independently and manage multiple marketing initiatives in a remote environment.

Develop and execute marketing strategies aligned with business objectives.

Plan and manage digital marketing campaigns across multiple channels.

Manage SEO, SEM, social media, email marketing, and content marketing activities.

Develop strategies to increase website traffic, leads, and conversions.

Manage social media presence across LinkedIn, Instagram, Facebook, and other relevant platforms.

Coordinate the creation of marketing content, advertisements, landing pages, and promotional materials.

Conduct market and competitor research to identify trends and opportunities.

Plan and execute lead-generation campaigns.

Monitor campaign performance and optimize marketing activities based on data.

Track key metrics including website traffic, leads, conversion rates, engagement, CAC, and ROI.

Collaborate with sales, product, design, and other teams.

Manage marketing budgets and ensure effective allocation of resources.

Build and maintain brand consistency across marketing channels.

Prepare regular marketing performance reports for management.

Assignment to submit: https://docs.google.com/document/d/1S2e8AeshTrShbRGl1TGjVd3-yAeqYKzc/

About Jinn AI

Most retail sales happen in conversations at the counter, and almost none of them are measured. Jinn AI changes that. Our AI wearables capture in-store sales conversations and turn them into coaching, conversion insights and leadership analytics for high-value retail brands. We're founded by serial entrepreneurs from IIT and IIM with 25+ years in B2B tech, and we're now taking Jinn to the US.

The role

You'll be the first person dedicated to building Jinn's presence primarily with US buyers. You'll work directly with the founders, create content people actually read, grow a community of US retail leaders, and turn that attention into qualified leads. Every part of the role has a number attached, and you'll own those numbers.

What you'll do

•    Content (about 40%)

–    Write 3–4 LinkedIn posts a week for the founders and the company page, in their voice

–    Publish 2 SEO-led blogs a month on retail sales, store performance and AI on the floor

–    Turn customer wins into case studies: interview the client team, pull the numbers, write it up

•    Inbound and lead funnel (about 35%)

–    Drive US traffic to the website through LinkedIn, SEO and newsletter, with UTM tracking on every link

–    Set up and run lead capture: demo requests, gated case studies, webinars, newsletter sign-ups

–    Build US target account lists, map buyers, and draft outreach sequences (the founders send)

–    Qualify inbound leads against our ICP and hand them to the founders in the CRM

•    Community (about 25%)

–    Build and run a community of US retail sales and operations leaders (newsletter plus a LinkedIn group)

–    Host a monthly virtual roundtable or AMA with a retail leader

–    Engage daily with US retail voices and invite the right people in

Key result areas

What we'll measure to be around:

• Content output / Reach and engagement
• Inbound traffic / Lead funnel
• Outbound support
• Community
• Reporting

Who we're looking for

•    You write clearly and simply in English, and can show us things you've written

•    You're curious about how businesses work, like turning a messy idea into a sharp point, and are comfortable living in spreadsheets and analytics

•    You use AI tools daily, but know a first draft isn't a finished one

•    You take feedback without getting defensive, and act on it the same day

•    Bonus: you've grown a LinkedIn, newsletter, blog or college publication; you read a lot of US B2B content

Final-year students and recent graduates (0–1 year) welcome. Your degree subject doesn't matter.

What you get

•    Your work goes live under the company's name from week one

•    You'll learn the whole B2B funnel, from a post to a booked meeting, and the tools behind it: web analytics, LinkedIn analytics and a CRM

•    You'll work directly with the founders on positioning and selling to US enterprise buyers

•    A published portfolio with real numbers attached, and a full-time offer for strong performers

Internship Stipend: 20k / month; FT Compensation Range: 5 - 7 LPA (depending on outcomes/performance)

How to apply: Apply on cutshort and submit assignment on link https://docs.google.com/document/d/1S2e8AeshTrShbRGl1TGjVd3-yAeqYKzc/

Growth Marketing Intern at Gevme

About Gevme

At Gevme, we believe events are one of the most powerful ways to bring people, ideas, and opportunities together. As a Singapore-headquartered event technology company, our mission is to help organisations deliver meaningful, measurable, and scalable event

experiences across physical, virtual, and hybrid formats. We're not just building software. We're building the infrastructure for a more intelligent, accountable, and impactful events industry.

About the Role

We are looking for a driven and creative Growth Marketing Intern to join Gevme’s marketing team. In this role, you will work closely with the Growth and Product Marketing teams to execute demand generation campaigns, optimize funnels, and contribute to scalable growth strategies. You will play a key role in building, implementing, and measuring campaigns and processes that drive awareness, engagement, and pipeline growth.

What You'll Do

• Draft and schedule LinkedIn posts for Gevme and leadership accounts
• Support outbound campaigns and email sequences
• Track engagement metrics and report on what's working
• Research industry trends, competitor activity, and content opportunities
• Help execute growth experiments across paid and organic channels
• Assist with event marketing activations (Industry Events)

What We're Looking For

• Currently pursuing or recently completed a degree in Marketing, Communications, Business, or related field
• Strong writing skills with an eye for punchy, non-corporate copy
• Excellent communication and collaboration skills
• Comfortable with LinkedIn and social media analytics
• Basic understanding of marketing funnels, demand generation, and lead lifecycle
• Self-starter who can take a brief and run with it
• Interest in events, experiential marketing, or B2B SaaS is highly preferred
• Bonus: Experience with tools like Canva or marketing automation platforms

Why Gevme

• Work on real campaigns, not busywork
• Learn modern B2B growth tactics firsthand
• Get exposure to APAC's events industry

What We Offer

• Hands-on Learning: Work on real campaigns that directly impact business growth
• Mentorship: Learn from experienced professionals across marketing, product, and sales
• Career Growth: High potential for conversion to a full-time role based on performance
• Flexible Work Environment: Remote-friendly setup
• Recognition & Ownership: Opportunity to take ownership of projects and get recognized for your contributions
• Industry-Recognized Experience: Receive an official internship certificate/letter from Gevme, validating your hands-on experience in growth marketing and strengthening your professional profile in the SaaS and events industry

Diversity & Inclusion

Gevme is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, where everyone feels valued, respected, and empowered.

About Navtech

Navaratan Technologies (Navtech) is a B2B enterprise AI company founded in 2013. It is headquartered in Wilmington, Delaware, with its delivery hub in Hyderabad, and serves 300+ clients across 11 countries.

Navtech builds agentic AI platforms for banking and financial services. It is recognized as a Gartner Sample Vendor in the enterprise agentic AI landscape.

Role summary

You will build and run Navtech's demand generation engine for US mid-market banks, credit unions, and financial services firms. You'll use Navtech's marketing collateral across email, LinkedIn, paid media, and events to generate qualified sales meetings and measurable pipeline for the banking sales team.

This is not a cold-calling or closing role. You own the top of the funnel and hand qualified meetings to sales.

Key responsibilities

• Targeting and segmentation. Define and maintain the target account list, for example community and regional banks of roughly $1B–$20B in assets, credit unions, and specialty lenders. Map buying committees such as the CIO/CTO, COO, Chief Digital Officer, Head of Retail Banking, and Head of Risk.
• Email campaigns. Plan and run multi-touch outbound and nurture sequences that hold up for a banking audience. Manage domain health, deliverability, and CAN-SPAM compliance.
• LinkedIn. Run Navtech's company page content calendar for BFSI. Build thoughtleadership posts for leadership profiles. Run Sales Navigator-driven outreach programs.
• Paid media. Plan, launch, and optimize LinkedIn Ads and Google Ads campaigns aimed at target accounts. Own budget, cost per lead, and cost per meeting.
• Events. Identify and plan participation in US banking events, such as ICBA Capital Summit, ABA conferences, BAI Beacon, Finovate, Money20/20, and state banking association meetings. Run webinars and virtual roundtables. Handle pre-event outreach and post-event follow-up.
• Collateral use. Turn existing case studies, product pages, and decks into campaign assets like one-pagers, email copy, ad creative briefs, and landing pages, working with the designer, content writer, and web developer.
• Lead qualification and handoff. Agree lead stages (MQL to SQL) with sales, qualify inbound and campaign responses, and book meetings for the banking sales team.
• Reporting. Track and report weekly on the funnel: reach, engagement, MQLs, meetings booked, sales-accepted leads, pipeline value, and channel ROI.

Success metrics (first 6–12 months)

• Qualified meetings per month accepted by the banking sales team (target set jointly with sales)
• Pipeline value sourced by marketing
• Cost per qualified meeting, by channel
• Growth in engagement from target accounts, measured by account coverage and multi-contact engagement

Requirements

• 5–8 years in B2B demand generation or growth marketing, with at least 3 years targeting US buyers
• Hands-on experience running email, LinkedIn (organic and paid), Google Ads, and event campaigns end to end
• Working knowledge of CRM and marketing automation tools (HubSpot or Salesforce), data tools (Apollo, ZoomInfo, or similar), and LinkedIn Sales Navigator and Campaign Manager
• Strong written English suited to senior US financial services executives
• Analytical and comfortable owning budgets, attribution, and funnel metrics
• Willing to work with regular overlap with US Eastern time

Preferred

• Experience marketing to US banks, credit unions, fintechs, or regulated industries
• Familiarity with how banks buy technology: long cycles, vendor risk and compliance reviews, committee decisions
• Exposure to account-based marketing (ABM)
• Understanding ofAI or enterprise software positioning

A BIT ABOUT US

Appknox is a leading AI-native mobile application security platform trusted by enterprises around the world. Recognized by Gartner and G2, Appknox helps organizations secure mobile applications throughout their lifecycle through automated security testing, continuous monitoring, and actionable intelligence.

Headquartered in Singapore with engineering based in Bengaluru, Appknox serves customers across North America, the Middle East, Southeast Asia, Japan, and India. Our customers include Fortune 500 companies, governments, financial institutions, and digital-first enterprises that rely on Appknox to secure their mobile ecosystem.

We are a profitable, fast-growing B2B SaaS company with a highly collaborative culture and ambitious plans to shape the future of application security in the AI era.

About The Role

Application security is undergoing a fundamental shift. AI is changing how software gets built, how vulnerabilities emerge, how security teams investigate and prioritise risk, and how enterprise buyers discover and evaluate security platforms.

Appknox has spent more than a decade building deep expertise in mobile application security. Our next chapter requires us to evolve both what Appknox stands for and how effectively we take that story to market.

We are looking for a hands-on Lead for GTM Marketing to translate Appknox’s product, positioning and business priorities into integrated go-to-market programmes that create awareness, engagement and pipeline.

You will lead the GTM marketing team and own demand generation, campaigns, ABM, website and conversion, organic discovery, content activation, field marketing and events. You will work as a peer to Product Marketing, partnering closely with Sales, Product and leadership to connect market strategy with disciplined execution.

This is not a role for someone who only manages agencies, runs isolated campaigns or waits to receive briefs. You will help determine where marketing should focus, challenge assumptions, build the operating plan, develop the team and remain close enough to execution to maintain a high quality bar.

What You Will Own

1. GTM strategy 

Translate Appknox’s product, positioning and revenue priorities into a focused GTM strategy, operating plan and measurable goals.

For each significant opportunity, help answer:

Who are we trying to influence? What problem matters to them? What do we want them to believe? What should we take to market? Through which channels? What commercial outcome should it create?

You will:

• Lead and develop the GTM marketing team, creating clarity around priorities, ownership, quality and performance.
• Build quarterly and annual GTM plans aligned with company, product and regional revenue priorities.
• Prioritise across markets, audiences, channels and opportunities rather than allowing every request to become a campaign.
• Manage relevant budgets, agencies and specialist partners.
• Establish clear operating rhythms across GTM Marketing, Product Marketing, Sales and Product.

2. Demand Generation and Integrated Campaigns

Build integrated programmes that create qualified demand and contribute meaningfully to pipeline.

You will:

• Own marketing-sourced and marketing-influenced pipeline targets, measurement and review rhythms.
• Design programmes across inbound, paid, organic, content, webinars, retargeting and emerging acquisition channels.
• Connect campaigns to defined audiences, customer problems, offers, conversion paths and commercial outcomes.
• Diagnose funnel performance and work with Sales and revenue operations to improve conversion.
• Identify successful GTM plays that can be repeated and scaled.

Success will be measured through qualified engagement, opportunity creation and progression, pipeline contribution and conversion-not campaign activity alone.

3. Account-Based and Segment GTM

Partner with Sales and Product Marketing to build focused programmes for priority accounts, industries, personas and regions.

You will:

• Identify segments and accounts where focused marketing can create disproportionate impact.
• Understand buying committees, account-level triggers and market-specific context.
• Work with Product Marketing to develop relevant narratives by segment and buyer.
• Design integrated ABM programmes, offers, landing experiences and content.
• Coordinate marketing engagement with SDR and sales outreach.
• Track account engagement, opportunity creation and progression.

At Appknox, ABM should combine account insight, buying committee, customer problem, narrative, offer and sales motion-not simply apply advertising to an account list.

4. Website, Organic Discovery and Conversion

Transform Appknox.com into an active GTM and experimentation engine.

You will own or drive:

• Information architecture and messaging activation.
• Product, use-case, industry, persona, regional and competitive pages.
• Campaign landing experiences and conversion paths.
• Website experimentation and performance measurement.
• SEO and evolving AI-led discovery across platforms such as ChatGPT, Gemini and Perplexity.

You will develop a measurement system connecting discoverability, relevance, engagement, conversion and pipeline. Traffic, rankings and AI mentions alone are not success.

5. Product Launches and Market Activation

Partner with Product Marketing and Product to take new capabilities and products to market.

Product Marketing will lead customer insight, ICP definition, positioning, competitive differentiation and product narrative. You will lead GTM planning and activation across campaigns, website, content, distribution, organic discovery, sales activation, field programmes and amplification.

This is not a downstream handoff. You will participate in launch strategy, contribute market and performance insight, and help test whether the positioning works when exposed to buyers.

6. Content and Thought Leadership

Lead the GTM content agenda and the team responsible for bringing it to life.

You will:

• Determine what Appknox should talk about based on customer problems, market shifts, buyer demand and the company’s strategic point of view.
• Guide the development of category narratives, research-led content, technical thought leadership, competitive content, executive communications and campaign assets.
• Build content distribution into every major initiative rather than treating publication as the finish line.
• Maintain a consistently high standard of clarity, substance and differentiation.

Every significant content investment should answer: Who are we trying to influence? What belief are we trying to change? What should happen after they consume it?

7. Field Marketing and Events

Own the GTM strategy and marketing execution for priority industry events, executive programmes, regional activations and field initiatives.

You will:

• Select and prioritise events based on target audiences, market objectives and commercial potential.
• Build pre-event, onsite and post-event motions with Sales.
• Develop programmes that create meetings, progress target accounts and deepen customer and partner relationships.
• Establish consistent measurement for event-sourced and event-influenced pipeline.
• Balance global consistency with the realities of different regions and sales motions.

8. Market Intelligence and Experimentation

Work with Product Marketing to continuously monitor competitor positioning, market narratives, buyer behaviour, campaign signals, organic discovery and emerging security themes.

Product Marketing will lead the strategic implications for positioning and product. You will ensure relevant market and performance signals translate rapidly into GTM action.

Work Expectations

First 60 days

• Understand Appknox’s market, customers, product portfolio, team, current GTM programmes, website funnel, organic presence and competitive landscape.
• Establish performance baselines and clarify team ownership and operating rhythms.
• Identify the three to five highest-leverage GTM opportunities or leaks.
• Build the initial GTM and experimentation roadmap.

Within 90 days

• Ship meaningful website, campaign or conversion improvements.
• Launch the first focused account or segment programmes with Sales.
• Improve the speed at which narratives, campaigns and landing experiences reach the market.
• Establish practical measurement connecting marketing programmes to qualified engagement, opportunities and pipeline.
• Create clearer briefs, priorities and performance expectations for the GTM marketing team.

Within 6 months

• Stronger market association between Appknox and the strategic application-security themes it chooses to own.
• Improved qualified organic engagement and conversion.
• One or two repeatable account, segment or regional GTM plays.
• Faster and more disciplined website and campaign experimentation.
• Better coordination across GTM Marketing, Product Marketing, Sales and Product.
• Clearer visibility into which channels, narratives and programmes influence pipeline.
• A repeatable system for taking new products and market narratives to market.

Personality Traits We Admire

• Strategic thinker with strong execution skills.
• Curious, commercially minded, and customer obsessed.
• Comfortable with ambiguity and fast-moving environments.
• Strong collaborator who can influence cross-functional teams.
• Excited by AI and emerging technologies.
• Eager to build and grow with the company over the long term.

What We Are Looking For

• 7–10 years of B2B SaaS marketing experience, ideally within technical SaaS, cybersecurity or enterprise software.
• Experience leading or managing a marketing team, with the ability to set direction, develop people and maintain a strong execution bar.
• Demonstrated ownership of integrated GTM programmes and measurable pipeline outcomes.
• Strong understanding of product positioning and messaging, with the ability to turn strategy into market-facing activation.
• Experience working closely with Sales on demand generation, ABM, field marketing or regional programmes.
• Strong digital and website fundamentals, including conversion optimisation and organic discovery. Familiarity with AEO and GEO is valuable, but deep SEO specialisation is not required.
• Ability to understand technically complex products and simplify them without losing substance.
• Strong analytical capability and a desire to understand why a metric moved—not simply report that it did.
• Excellent writing, storytelling and communication skills.
• Ability to move between strategic thinking, team leadership and hands-on execution.
• Comfort operating in ambiguity, making trade-offs and building systems where none currently exist.
• Low ego, high ownership and the confidence to challenge assumptions constructively.

Interview Process

Round 1: Hiring Manager

Round 2: Functional Case Study

Round 3: Marketing + Sales Panel

Round 4: Co-founder Discussion

Round 5: HR Discussion

Compensation and Benefits

• Competitive compensation and ESOP opportunities.
• Flexible work environment.
• Comprehensive health insurance for employees and their families.
• Opportunity to work with global customers and cutting-edge AI and cybersecurity technologies.

Why Join Appknox?

Ownership and Impact

Shape how a global cybersecurity company is positioned in the market and influence strategic decisions across the business.

Growth Opportunity

This role offers a clear path toward building and leading the product marketing function as Appknox scales.

High Visibility

Work closely with company leadership and collaborate across Product, Engineering, Sales, and Customer Success.

Continuous Learning

We believe in experimentation, curiosity, and helping people grow beyond their current role.

About KumoHQ

https://kumohq,co

Location - This is not a remote role. The candidate is required to relocate to Bangalore.

Note - Paid/Performance Marketing is not the goal ( or responsibility) of the is role, organic growth is the main goal.

We're a AI and software development company helping startups and SMBs build scalable products - custom AI, mobile apps, web platforms. Our clients are non-technical founders across the US, UK, Europe, and Australia. • Clutch: 4.8/5 with 10 reviews • Clients include YC-backed companies • 99% client retention • We also built our own SaaS — CampaignHQ (email + WhatsApp marketing platform) We're building a dedicated inbound growth engine and looking for someone to own it.

What You'll Do

Inbound & Demand Generation (45%)

Create inbound funnels — landing pages, lead magnets, forms • Manage and grow our presence on Clutch, GoodFirms, G2, DesignRush • Qualify inbound leads against our ICP, log in CRM, route to sales • Track CPL, conversion rates, and pipeline contribution weekly

• Build and run Google Ads campaigns targeting founders looking for dev partners (Optional - When required)

Content & Founder/KUMO Brand (45%)

• Work with the founding team to build their LinkedIn presence — draft daily posts, engagement strategy

• Write case studies that turn real client projects into compelling stories • Create 2–3 blog posts/month for kumohq.co (SEO-driven, not fluff) • Write landing page copy, email sequences, and outreach scripts • Build content that drives conversations, not just impressions

Sales Support (10%)

• Support outbound with lead research and personalization • Help craft cold emails and LinkedIn messages that sound human • Schedule discovery calls • Use AI tools (ChatGPT, Claude, etc.) to increase speed and output quality

What We're Looking

For • 1–3 years in B2B marketing, SaaS marketing, or agency-side demand gen • Strong writing skills — clear, persuasive, sounds like a real person • Has run paid campaigns before and can talk about CPL, CTR, ROAS • Understands that marketing exists to generate revenue, not vanity metrics • Comfortable with AI tools — uses them to move faster, not as a crutch • Knows LinkedIn as a B2B channel (not just posting — generating conversations and leads) • Self-starter who doesn't need to be told what to do every morning

Bonus Points

• Experience marketing for a dev agency, IT services, or B2B SaaS company • Has worked with Clutch, GoodFirms, or similar B2B review/directory platforms • Has built a landing page or lead funnel before

Not a Fit If

• Your experience is only SEO/blog writing with no pipeline impact • You've only done social media handling (posting schedules, hashtag research) • You don't understand how marketing connects to revenue • You need a large team and established processes to be effective

What You'll Get

• Direct access to founders — no layers, no politics • Own the inbound growth engine and build it your way • Work on global clients (US, UK, EU, Australia) • Learn AI, SaaS, and startup growth hands-on

Interview Process: After initial shortlisting based on your resume/linkedin, we will share a Google Form and then begin the interview process.

Job Description

This is a remote position.

Inbound Marketing & GTM Operations Manager

Incubyte is hiring a hands-on operations manager to run its inbound marketing and GTM execution. The website, SEO strategy, conference playbooks, and partner/referral systems are already built — this role owns execution, tracking, and follow-through, working closely with founders, sales, engineering, and external partners.

Key Responsibilities

• Website: Maintain site post-handover; monitor performance, GA/GSC/GTM, forms, and conversions; track issues and fixes.
• SEO & Content: Execute the content calendar (blogs, case studies, landing pages, LinkedIn, newsletters); coordinate writers/designers/engineers from brief to publish; track organic traffic, keywords, and content performance.
• Conferences: Run existing conference playbooks (pre/during/post); coordinate event assets (decks, one-pagers, QR codes, meeting lists); track leads and outcomes.
• Partner & Referral: Maintain partner/referral trackers; coordinate collateral and communication between internal teams and external partners.
• Sales Enablement & Reporting: Maintain sales collateral (decks, case studies, one-pagers); ensure basic CRM/HubSpot hygiene and lead routing; deliver weekly/monthly reports across all workstreams.

Requirements

• 2–5 years in B2B marketing, inbound marketing, marketing ops, content ops, or GTM coordination
• Background in B2B SaaS, tech services, AI, IT services, or consulting
• Educational or professional background in IT (B.Tech, MCA, or BCA) or prior marketing experience within IT services or GCC (Global Capability Center) organizations; marketing experience at a UX or product design services company is also a strong fit
• Strong project management, content calendar, and stakeholder coordination skills
• Working knowledge of SEO execution and performance tracking
• Familiarity with GA, GSC, GTM
• Comfortable with HubSpot/CRM basics
• Strong written communication
• High ownership; able to execute independently against existing playbooks

Good to Have

• Conference/event marketing experience
• Partner/referral GTM experience
• Experience with technical teams on content
• Webflow/WordPress familiarity
• Sales collateral creation
• Background in AI, cloud, data, or software services marketing