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Account-based Marketing Specialist
Account-based Marketing Specialist
LambdaTest's logo

Account-based Marketing Specialist

Chandni Chopra's profile picture
Posted by Chandni Chopra
1 - 5 yrs
₹8L - ₹15L / yr
Remote only
Skills
Marketing
Marketing Strategy
Inbound Marketing
Lead Generation
Demand generation
Digital Marketing
Email Marketing

As an Account-based Marketing Specialist, you will be responsible to advance the existing opportunities for the sales team within a targeted account and specific contacts, and generate new prospects by planning, organizing, and executing marketing programs.

 

Responsibilities:

  • Develop content for website copy, blog posts, and other forums, sales documentation, and product videos.
  • Pursue and nurture leads until qualified.
  • Learn the target market's pain points and dive deep into their niche.
  • Set up meetings for outside sales with qualified prospects.
  • Plan and execute the market strategies focused on product adoption and the overall success of the existing and prospective customers.
  • Measure and report on the success of campaigns & optimize approach based on real-time analytics and data
  • Create and implement pipeline acceleration programs and lead generation towards specific, targeted accounts and contacts.
  • Improve marketing effectiveness by identifying opportunities through more effective audience segmentation, marketing techniques, and processes.
  • Enhance the buyer journey as it relates to content development and inbound marketing efforts.
  • Deliver training and tools to our sales team to help them be more efficient and effective.

 

Requirements:

  • Previous experience ABM, Lead Generation, or digital marketing role.
  • Hands-on experience executing an innovative and multi-part event and lead generation programs.
  • Solid background in creating and implementing marketing campaigns that use live events webinars, digital advertising, and social networking.
  • Experience in creating, launching email campaigns, and reporting its results.
  • Considerable experience in developing and managing multiple marketing programs simultaneously.
  • Proven experience in demand generation campaigns that target, segment, and list acquisition to build prospect lists.
  • Knowledgeable of content marketing and inbound marketing to generate more qualified leads.
  • Familiar with the technical sales cycle and can strategically use marketing communication to nurture leads, drive adoption, and accelerate growth.
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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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About LambdaTest

Founded :
2017
Type :
Product
Size :
100-500
Stage :
Raised funding

About

Perform manual or automated cross browser testing on 2000+ browsers online. Deploy and scale faster with the most powerful cross browser testing tool online.

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Tech stack

skill iconGo Programming (Golang)
skill iconPython
skill iconReact.js
Terraform
skill iconKubernetes
skill iconDocker

Connect with the team

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Rachit Jain
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Mehak Monga
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Chandni Chopra

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Shubham Vishwakarma

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