As an Account-based Marketing Specialist, you will be responsible to advance the existing opportunities for the sales team within a targeted account and specific contacts, and generate new prospects by planning, organizing, and executing marketing programs.
Responsibilities:
- Develop content for website copy, blog posts, and other forums, sales documentation, and product videos.
- Pursue and nurture leads until qualified.
- Learn the target market's pain points and dive deep into their niche.
- Set up meetings for outside sales with qualified prospects.
- Plan and execute the market strategies focused on product adoption and the overall success of the existing and prospective customers.
- Measure and report on the success of campaigns & optimize approach based on real-time analytics and data
- Create and implement pipeline acceleration programs and lead generation towards specific, targeted accounts and contacts.
- Improve marketing effectiveness by identifying opportunities through more effective audience segmentation, marketing techniques, and processes.
- Enhance the buyer journey as it relates to content development and inbound marketing efforts.
- Deliver training and tools to our sales team to help them be more efficient and effective.
Requirements:
- Previous experience ABM, Lead Generation, or digital marketing role.
- Hands-on experience executing an innovative and multi-part event and lead generation programs.
- Solid background in creating and implementing marketing campaigns that use live events webinars, digital advertising, and social networking.
- Experience in creating, launching email campaigns, and reporting its results.
- Considerable experience in developing and managing multiple marketing programs simultaneously.
- Proven experience in demand generation campaigns that target, segment, and list acquisition to build prospect lists.
- Knowledgeable of content marketing and inbound marketing to generate more qualified leads.
- Familiar with the technical sales cycle and can strategically use marketing communication to nurture leads, drive adoption, and accelerate growth.

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DEPARTMENT Strategy
COMPANY Project X
REPORT TO CEO
Project X is seeking creatively minded, data-loving interns to join our team in our Jaipur office. Our 24+ week internship starts immediately, and will provide the opportunity to obtain unique experience at our organisation.
You’ll get your hands dirty working on real projects as a full-time member of the multidisciplinary team, while exploring all the phases of a project, from ideation to execution.
The ideal candidate is a business-savvy design thinker interested in revolutionizing industries. Business acumen is essential, as well as demonstrated passion for solving challenges.
ABOUT COMPANY
Founded in 2020 by Tarang Sanghi, Project X is an innovation lab, based in Jaipur, RJ (India) at its stealth-startup phase.
Our lab's designed to create and launch new companies, products and services. It's invaluable in jump-starting novel ideas that can either disrupt or complement existing companies. We draw from our cross-functional expertise and collaborate to create these new offerings.
We come up with new ideas, execute them, and iterate until the idea is fully implemented. For more details: www.tarangsanghi.com
Currently, we are putting together a team of the best and the brightest! We look forward to receiving your application!!
ABOUT DEPARTMENT
Insights inspire amazing work. Our strategists are entrepreneurs at heart, and hunt for true insight then use it to build world-changing brands and ventures—through positioning, planning, and brand, business and digital strategy.
We fundamentally think that when we design a new product, service, or experience, we’re simultaneously designing the broader business strategy and roadmap for future growth.
AREA OF RESPONSIBILITIES
- Provides day to day support for the strategy team such as conducting research, analyzing competitive, trendspotting, and helping to shape creative briefs.
- Performing/compiling research on existing and potential ventures/brands.
- Assisting with the creation of internal and external marketing materials such as case studies, briefing documents, proposals and pitch decks.
- Design new business models, products, services, value propositions and consumer experiences that differentiate our ventures from our competition.
- Design organizational structures, strategic assets, and operating models to help our ventures drive their own innovation.
- Be part of designing, iterating and scaling a new venture that creates new income potential for the business.
- Develop financial models demonstrating the feasibility of recommendations.
- Craft impeccable business plans / proposals taking into account all the aspects of a business including but not limited to -- Business Modeling, Business Strategy, Marketing, Manpower, Funding & Finance, Sales etc.
- Collaborate closely with team members across disciplines.
Requirements
- YEARS OF RELEVANT EXPERIENCE- Fresher / Some relevant Experience would be an added advantage
- EDUCATION & CERTIFICATION- Bachelors/ Masters Degree/ Diploma/ Certification in Business / Finance / Technology / Design Strategy / Marketing or other relevant fields.
- SOFTWARE & APPLICATION- MS Excel, Word, Powerpoint / Google Sheets, Docs.
QUALITIES & CAPABILITIES
- Strong desire to learn along with professional drive
- Excellent verbal and written communication skills
- Systems and process-oriented.
- Exemplary attention to detail.
- Must be a solutions-oriented problem solver.
- Think differently.
- Able to manage a heavy workload, prioritize well and meet deadlines.
Benefits
We offer competitive compensation and benefits.









