As an Account-based Marketing Specialist, you will be responsible to advance the existing opportunities for the sales team within a targeted account and specific contacts, and generate new prospects by planning, organizing, and executing marketing programs.
Responsibilities:
- Develop content for website copy, blog posts, and other forums, sales documentation, and product videos.
- Pursue and nurture leads until qualified.
- Learn the target market's pain points and dive deep into their niche.
- Set up meetings for outside sales with qualified prospects.
- Plan and execute the market strategies focused on product adoption and the overall success of the existing and prospective customers.
- Measure and report on the success of campaigns & optimize approach based on real-time analytics and data
- Create and implement pipeline acceleration programs and lead generation towards specific, targeted accounts and contacts.
- Improve marketing effectiveness by identifying opportunities through more effective audience segmentation, marketing techniques, and processes.
- Enhance the buyer journey as it relates to content development and inbound marketing efforts.
- Deliver training and tools to our sales team to help them be more efficient and effective.
Requirements:
- Previous experience ABM, Lead Generation, or digital marketing role.
- Hands-on experience executing an innovative and multi-part event and lead generation programs.
- Solid background in creating and implementing marketing campaigns that use live events webinars, digital advertising, and social networking.
- Experience in creating, launching email campaigns, and reporting its results.
- Considerable experience in developing and managing multiple marketing programs simultaneously.
- Proven experience in demand generation campaigns that target, segment, and list acquisition to build prospect lists.
- Knowledgeable of content marketing and inbound marketing to generate more qualified leads.
- Familiar with the technical sales cycle and can strategically use marketing communication to nurture leads, drive adoption, and accelerate growth.
About LambdaTest
Perform manual or automated cross browser testing on 2000+ browsers online. Deploy and scale faster with the most powerful cross browser testing tool online.
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Zemoso Labs is a product studio offering innovation-as-a-service, with design, engineering, and growth services. Our clientele includes Fortune 500 companies, disruptive startups, and unicorns from around the world.
We have operations in India, U.S., Europe, and Canada, and we have created over $8 billion in value for our customers.
At Zemoso Labs, we see marketing as a compelling vehicle to leverage to help us and our clients grow exponentially. The ideal candidate for this role will not only be data-driven, but an experimentation-oriented approach to campaign management.
The ideal candidate will be a team player who can give direction to other members of the team, take abstract input from senior stakeholders to translate to action items and collaborate with direct co-creators like designers and subject matter experts. They must understand how to create a narrative around a brand and extend it to every asset we create. Ability to learn and scale quickly, and be unafraid to ask questions are must-haves.
RESPONSIBILITIES
- Meeting with internal stakeholders and clients to determine their goals and budget
- Advising clients and other stakeholders on costs, expectations, outcomes, and processes
- Brainstorming ideas for marketing campaigns and paid advertising
- Brainstorming with a team of digital marketers, such as SEO specialists, content marketers, designers, sales specialists, and web developers
- Creating and managing paid ads across LinkedIn, Twitter, Facebook, Google, media partners, programmatic, display, search, networks and more
- Monitoring and analyzing web analytics and campaign performance
- Defining campaign budgets, aligning campaign goals, and ensuring adherence to search optimization principles
- Identifying and presenting new avenues of paid advertising
- Utilizing demand-side RTP platforms to promote adverts and campaigns
- Ensuring a positive ROI on client spending and PPC ad campaigning
- Coordinate with a team of individual contributors to meet deadlines for launch dates
Must-haves:
- Basic familiarity with concepts of campaign management experience across paid, organic, and other marketing efforts across channels
- Analytical mindset with an ability to map data to insights
- Impeccable ability to do customer journey mapping to identify pain points
- Work across multiple time zones (US, US (CST), Canada) as needed
- Ability to learn, scale, and ideate
- Ability to ask the right questions and focus on “what does success look like?”
- Google, Hubspot, and LinkedIn certifications are a huge plus
- Internship in SEO or SEM or Campaign Analytics preferred
Benefits:
- Competitive salary
- Work from anywhere in India
- Learning and gaining experience rapidly
- Reimbursement for basic work-from-home setup
- Insurance (including a top-up insurance for COVID)
good experience in Software services based company (no product based companies)
- Excellent written and verbal communication skills
- 2+ years of experience in preparing sales documents like proposal, feature listing, SRS etc
- Capable of opening, implementing, and sustaining new sales channels
- High lead conversion ratio and deep knowledge of entire sales cycle
- Advanced knowledge for sales closing and negotiation
- Team handling experience would be an advantage
- Closing high ticket projects would an advantage
- Technical and functional know of software development would be mandatory
- Must have a good understanding of different domains like social media, CRM, Marketplace, SAAS based applications etc.
Hiring Professional Content Creator ( marketing ) for our IT Company Logical Soft Tech Pvt ltd, Indore(M.P)
Responsibilities
Expert in video making and content posts, banners for IT products Mobile app
Develop and execute a comprehensive video content strategy for YouTube, Instagram, LinkedIn, Facebook, and other relevant platforms, ensuring alignment with the brand's goals and target audience.
Knowledge in Digital Marketing , SEO, SMM of brands and Mobile app and It products
Collaborate with internal creative teams and external agencies to conceptualize, plan, and storyboard video content ideas.
Coordinate video shoots, including location scouting, talent coordination, equipment setup, and ensuring a smooth production process.
Edit and enhance video content using professional software tools to create visually appealing and engaging videos.
Collate and organize video assets, including footage, music, graphics, and other elements, for efficient content management.
Optimize videos for each platform, considering specific requirements, formats, and audience preferences.
Stay up-to-date with emerging trends and best practices in video content creation, social media, and digital marketing to ensure the brand remains at the forefront of innovation
Monitor and analyze video performance metrics, such as views, engagement, and conversions, and make data-driven decisions to optimize future content.
Collaborate with cross-functional teams, including marketing, social media, and design, to align video content with broader marketing initiatives.
Manage relationships with external vendors, agencies, and freelancers involved in video production, ensuring timely delivery and quality standards.
Ensure brand consistency and messaging across all video content and platforms
Stay informed about industry trends, new technologies, and platform updates to identify opportunities for innovation and improvement.
Excellent communication and collaboration skills to work effectively with internal and external stakeholders.
Conduct seminar , collaborate with vendor, colleges, institutes for promotion of our products
females with good voice over will be preferred, having laptop will be advantage
****
If you meet above job criteria , Please share the cv and come for the interview or can call on given HR number if any queries ( between 11:00 A.M to 7:30 P.M)
Company name : Logical Soft Tech Pvt Ltd
Email : - talentlogicalsofttech @gmail.com, logicalhr.softtech @gmail.com, hrlogicalsofttech @gmail.com,
Address: - 2nd floor, 388,PU4, Scheme 54 PU4, Infront of Main Eye Retina Hospital, Vijay Nagar, Indore, M.P
Contact : - +91-82.69.82.97.29(HR), +91-78.69.73.15.95(HR), +91-74.15. 95.09.19(HR), +91-82.10.25.18.24 (technical Department)
Profile:-Email Marketing Executive
Experience:-1-5Years
Location:-Noida
Lead Target:-minimum 40Leads
IDS:-minimum 200ids
We are hiring an experienced SEO candidate for our company. 2-4 years of experience required. Please Share Your Resume For Office Job, If Anyone wants to do in your contact, share it
Location: 1201, Gopal Heights, Netaji Subhash Place, Pitam Pura, Delhi, 110034
Roles and Responsibilities
1. Develop optimization strategies that increase the company's search engine results in rankings in Google.
2. Research SEO keywords to use throughout the company's website and marketing materials
3. Set measurable goals that demonstrate improvement in marketing efforts
4. Monitor daily performance metrics to understand SEO strategy performance
4. Efficiently communicate with other marketing professionals to align goals
5. Collaborate with others within the marketing department to manage SEO strategy
5. Write compelling and high-quality content for link building, Meta Tags for websites, and Landing Pages.
6. Should have good expertise in content optimization.
7. Good knowledge of Anchor Text and Internal Linking Concepts
8. Coordinate with the technical Department to get the Technical Issues resolved
9. Good Understanding of Google SEO Updates and Algorithm changes
10. Update content and website links for maximum optimization and search engine rankings
11. Understanding of search engine algorithms and ranking factors and methods
Desired Candidate Profile
1. Manage SEO Strategy execution in accordance with the SEO KPIs.
2. Undertake keyword research, keyword mapping, and keyword categorization to suit
3. Devise SEO content strategies & link-building campaigns to achieve higher rankings in Search Engines.
4. Ensure End to End Mapping of Customer Journey in Google Analytics
5. Use Google Tools such as Webmaster & analytics
6. Communication with team and management on project development, timelines, and results
7. Good Hands on Experience and Skills in Quality SEO Onsite and Offsite Optimization.
Managing Social media Accounts
Posting on Social Media accounts
Making suggestions for creative ad campaigns and templates.
Can track data and analyze the performance of social media campaigns.
Roles & Responsibilities:
- Planning, designing, creating, editing, and publishing relevant content based on the company's business objectives and users' needs.
- To develop a content strategy that conforms to and sets out to achieve business goals.
- Carefully and strategically developed content aims to inform, entertain, inspire and engage potential customers.
- To brainstorm creative ways of engaging the audience online and produce those engaging content types.
- Expertise in social media analytics, understanding the nuances, advantages, and shortcomings of each platform, and how to utilize data in formulating a campaign strategy.
- Performing extensive research and analysis on consumer thoughts and trends.
- Creating specifications and content appropriate for the brand's customer personas.
- Planning the editorial calendar and content proposition.
- Collaborating with content management teams, creative teams, and writers to implement the strategy
- Overseeing writing style and tone for all content
- Developing content governance guidelines for tone, style, and voice of all content, ensuring they are followed and conducting periodic content audits.
- Tracking and calculating content ROI
Scope:
Research |
Competitor Research |
Trends - Voice SEO, Design Aesthetics |
|
Tools |
|
Website |
Website + Landing Page - Front End - Analysis / Audit |
Website Content Creation - Copy |
|
Website Content Creation - Blogs |
|
Social Media |
Existing Brand - Analysis / Audit |
Platform-Cohort-Specific Content Bucket Ideation |
|
Content Creation - Copy |
|
Content Creation - Videos Scripts |
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Social Media Calendar Scheduling |
|
ORM - Engagement, New Interactions |
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Email Marketing |
Content Ideation + Strategy - Clients, TJ |
Content Creation - Copy |
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Performance Marketing |
Existing Brand - Content Analysis / Audit |
Platform-Cohort-Specific Content Bucket Ideation |
|
Content Creation - Copy |
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Content Creation - Videos Scripts |
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Branding |
Branding Collaterals - Ideate / Copy |
Upskilling |
Complete Courses |
Create Concise Course Notes |
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Create SOPs |
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Reporting |
Daily, Weekly, Monthly MIS Report |
Job Description:
- Maintaining AdaptNXT's social media presence across all channels
- Keep track of trends and insights, and optimize campaigns based on the insights
- Brainstorm new and creative growth strategies
- Collaborate with internal teams to create engaging social media posts, landing pages and optimize the user experience
What We Are Looking For:
- 0-1 Years of Experience in Marketing
- Ability to research on a topic over internet
- Strong Written and Verbal Communication Skills
- Self-Motivated
- Team-Oriented
- Strong Attention to Detail
What's in it for you?
1. Certificate of internship.
2. Work directly with the founding team.
3. Potential to convert the internship into a full-time employment.