Account-based Marketing Specialist

What We’re Looking For :-

• 4–6 years of experience in performance marketing, ideally in a high-growth D2C, e-commerce, or startup environment.
• Proven expertise in managing large-scale paid media campaigns across Meta and Google Ads (experience with additional platforms is a plus).
• Strong analytical mindset with deep knowledge of attribution models, customer acquisition, and conversion funnels.
• A creative and collaborative approach to working with design and content teams.

Key Responsibilities:-

• Lead the planning, execution, and optimization of paid campaigns across Meta, Google, and other relevant channels.
• Manage marketing budgets effectively while monitoring key KPIs (CAC, ROAS, CTR, CR) and reporting performance metrics regularly.
• Continuously test and refine ad creatives, audiences, ad placements, and bidding strategies to maximize impact.
• Analyze campaign performance using tools such as GA4, Meta Ads Manager, and attribution platforms.
• Partner with creative and content teams to develop high-performing ad assets.
• Collaborate cross-functionally with retention, product, and design teams to optimize the full-funnel experience, including landing pages.

Vice President (Marketing) - Y Combinator backed Shopify-like platform

About Merito :

- We are working with the mission to change the way hiring is done.

- The company is founded by a team consisting of alumni from IIM Ahmedabad, McKinsey with more than 2 decades of experience in recruitment, training, and coaching.

About Our Client :

- Our client is headquartered in California and Y Combinator backed Shopify-like platform for creators & knowledge professionals (coaches, instructors, experts, artists etc.) to launch, manage and grow their business online.

- Founded by IIT/ IIM/ BITS/ Yale/ BCG Alumni and 3X Entrepreneurs, they are well funded and backed by top Indian VC firms along with start-up veterans like Kunal Shah (CRED). The company is founded by alumni from top IITs, IIMs, BITS, Yale including ex-entrepreneurs and from firms such as BCG, Hike, Dunzo and P&G.

- Since the launch of its first version in December 2020 they have grown 25X. Creators have earned more than $1 Million since launch through the platform.

- We have just closed our series A (yet to announce) and are looking to build out our leadership team across functions.

Job Description :

- The Head of Marketing will own and drive the end-to-end marketing stack for the entire organization.

- You will report directly to the founders and will work independently/with the senior team dependent on goals and aligned objectives.

- Marketing Strategies, Ideas and Execution ; Ideate, iterate, and execute marketing strategies that help in growing Exly's client base and achieve our marketing goals.

Key Responsibilities :

- Responsible for leading all of marketing & comms initiatives - Drive market leadership by distributing our product to 1M+ creators & building a strong brand.

- 5+ yrs leading marketing at top early-stage startups; experience in SMM, brand building, performance, SEO and other innovative channels to drive high quality MQLs.

- Build and lead a results-driven growth marketing function. Partner with Sales and Marketing leadership to define the team's objectives and goals within the larger marketing organization and business.

- Define the appropriate mix of campaign elements (including account-based marketing, search, social, direct mail, email, webinars, events, content syndication, direct response online, etc.).

- Create and test campaign messages, landing pages, and lead nurturing to optimize conversions and lead quality.

- Implement metrics and reporting for various marketing programs, campaigns and pipeline results.

- Consistently use data to iterate and improve marketing programs and results. Own the entire closed loop demand generation process, from initial awareness to hand-off to sales, and follow-up.

- Manage and develop the standards and best practices for campaigns, marketing operations, and reporting.

- Developing PR campaigns and developing a relationship with various industry stakeholders, to ensure Brand / product advocacy on relevant forums. Setting up marketing technologies to monitor the campaign effectiveness.

The successful applicant will be :

- Someone who has scaled the marketing function through the growth stage of any B2B SaaS preferably one of the well-known SaaS companies in India.

- Individual contributor experience of around 3 years with responsibility for organic growth and/or demand generation.

- Experience of managing teams focused on different functions of Marketing.

- Wide breadth and depth of experience in organic, performance and product marketing.

- Expert level knowledge & hands-on experience in use of marketing automation & data systems.

- An analytical approach to solve complex problems with a sharp eye on ROI and creative flair.

- Willing and eager to roll up your sleeves to step in for your team, if needed.

- Excellent communication and presentation skills (written and verbal).

- Familiarity with working in cross-functional environment and distributed team setups.

- Ideal candidate would have built marketing team from scratch for a SaaS start-up from seed to Series A/B or would be from a Tier 1 MBA college.

Roles & Responsibilities: 2-3 years of Experience developing mobile apps.  Have an Experience indeveloping nativeAndroid apps(depth knowledgeof Android SDK, NDK)  Depth knowledgeof SQLite andRoom  Excellentin JAVA, Kotlin language with agooddebugging Skills  Expertin usingAndroid StudioandGit .  Developing universalapplication, which can run on most available androiddevices.  Must have good understanding ofObject-OrientedProgramming  Good eye formobileapp designand productsense  Experience in cross platformToolslike Appcelerator  Internallymotivated, abletowork proficiently both independently and in a team environment.  Good communication skills with both internal teammembers and external business stakeholders  Strong initiativeto find ways to improve solutions,systems, and processes.  Experience ofworking onAndroid Studio.  Good in data structure and Algorithms.  Very Sound knowledge of Android Components.

Candidate Required: • Excellentcommunication skills • ProficientinmobileappUI development and bestpractices • Ability to understand that business needsmay shift yourpriorities and adjustaccordingly • Exceptionalwritten and oral communicationskills. • Exceptional interpersonalskills, with a focus on listening and questioningskills. • Proven analytical and problem-solving abilities. • Ability to effectively prioritizeand execute tasksin ahigh-pressure environment

• Develop curriculum, assessment techniques, and instructional delivery material- curriculum guides, lesson plans, course outlines, etc.
• Taking On-line sessions
• Providing instructions to Graphics team to ensure timely delivery of scripts.
• Expert in providing online solutions
• Guide students for preparation of NCERT modules
• Overall responsibility of the script for quality adherence.

We are looking for an IMMEDIATE JOINER - As Java Developer you will be responsible for creation and implementation of backend services (API / Microservice). 

Roles & Responsibilities:

1. Designing and developing performant REST APIs, Microservices.
2. Data Model design.
3. Participating in requirements analysis.
4. Writing clean, scalable code and   Implementing unit tests.
5. Participating in peer code reviews.
6. Optimizing the overall performance of Application.
7. Strong focus on data governance and security.
8. Be a strong Agile team member.

Skills:

1. Conceptually strong in Design Patterns and OOP
2. Hands on with technologies like Spring Boot, Java Web services/APIs (SOAP, REST, JSON, Maven, Gradle, jUnit)
3. Working knowledge with AWS is a must. 
4. Excellent understanding of data structures, threading.
5. Working knowledge with any of the Unit Test Frameworks such as jUnit.
6. Good problem-solving skills. Attention to details.
7. Should be a quick learner and keen on learning new technologies.
8. Strong in debugging, troubleshooting and performance tuning for SQL queries
9. Proficient in RDBMS (MySQL, Mssql) and NoSQL databases (mongo, HBase)
10. Excellent oral and written communication skills.

Additional Skills (Optional):

1. Exposure to Node.js / python 
2. Exposure to Lambda functions.
3. Exposure to AWS Data Storage.
4. Knowledgeable on TDD.

Qualifications & Experience:

1. BE/B.Tech, ME/MTech. 7+ years of Java development experience, including Spring, Spring Boot

Responsible for the overall direction, coordination, implementation, execution, control and completion of specified projects ensuring consistency with project management governance.

• Overseeing the total project list and in particular the key critical projects
• Sharing project status with senior management on a regular basis
• Resolves complex problems or transactions, where expertise is required to interpret against policies, guidelines or processes.
• Full ownership for one or more processes, reports, procedures or products, and may also be considered analytical or procedural experts representing a unit or team on cross-function process or project deliverables.
• May supervise day-to-day work of junior level employees, but will not typically have formal management role.
• Applies in-depth disciplinary knowledge of concepts and procedures within own area to resolve issues.
• Ensures creation of project plan and charter benefits management plan, stakeholder management plan, acceptance plan, and central project issue log.
• Ensures resources are assigned to project & monitor commitment.
• Ensures change control is executed throughout project.
• Identifies, documents, and understands project dependencies Identify key stakeholders who participate in project scope definition.
• Tracks actual project costs, identify variances, and reforecast project costs as needed.
• Measures project management performance against standards.
• Ensures appropriate project staffing levels.
• Establishes project communication needs and create project communication plan.
• Creates the project risk management plan.
• Partners with cross function peers to create, administer, track, and eventually close project contracts.
• Client conversation and onboarding experience in middle office or portfolio accounting area
• PMP certified candidate is preferable..