
As an Account-based Marketing Specialist, you will be responsible to advance the existing opportunities for the sales team within a targeted account and specific contacts, and generate new prospects by planning, organizing, and executing marketing programs.
Responsibilities:
- Develop content for website copy, blog posts, and other forums, sales documentation, and product videos.
- Pursue and nurture leads until qualified.
- Learn the target market's pain points and dive deep into their niche.
- Set up meetings for outside sales with qualified prospects.
- Plan and execute the market strategies focused on product adoption and the overall success of the existing and prospective customers.
- Measure and report on the success of campaigns & optimize approach based on real-time analytics and data
- Create and implement pipeline acceleration programs and lead generation towards specific, targeted accounts and contacts.
- Improve marketing effectiveness by identifying opportunities through more effective audience segmentation, marketing techniques, and processes.
- Enhance the buyer journey as it relates to content development and inbound marketing efforts.
- Deliver training and tools to our sales team to help them be more efficient and effective.
Requirements:
- Previous experience ABM, Lead Generation, or digital marketing role.
- Hands-on experience executing an innovative and multi-part event and lead generation programs.
- Solid background in creating and implementing marketing campaigns that use live events webinars, digital advertising, and social networking.
- Experience in creating, launching email campaigns, and reporting its results.
- Considerable experience in developing and managing multiple marketing programs simultaneously.
- Proven experience in demand generation campaigns that target, segment, and list acquisition to build prospect lists.
- Knowledgeable of content marketing and inbound marketing to generate more qualified leads.
- Familiar with the technical sales cycle and can strategically use marketing communication to nurture leads, drive adoption, and accelerate growth.

About TestMu AI (Formely LambdaTest)
About
TestMu AI (formerly LambdaTest) is the world’s first full-stack Agentic AI Quality Engineering Platform.
We built TestMu AI for a reality where software is written by AI and must be shipped at machine speed.
Tech stack
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Required skillset
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Mid developer (New)
Knowledge in react JS, Javascript, HTML, CSS
Knowledge in React JS (Overview)
Fair understanding of redux and hooks
Coding Skills
Regards
sunitha
HR Executive
- IMMEDIATE JOINEE
BA/BS degree in Computer Science or related technical field or equivalent work experience. MS degree is preferred. - 9+ years development experience in JAVA (using OO Design and Analysis, Design Patterns, etc.)
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- 4+ years’ experience building highly scalable, distributed and reliable Restful Web Services using Spring, Jersey, etc.
- Should have knowledge on Cloud applications preferably on AWS.
- Knowledge on building Front end applications using JavaScript, AngularJS, HTML5, CSS3.
- Experience with relational DBs like MySQL and NoSQL Database like MongoDB, Solr/Lucene will be a plus.
- Experience with Tomcat, Jax-RS, REST, JPA, IntelliJ, Groovy, Hibernate is must.
- Experience with build technologies like Gradle, Jenkins will be a plus.
- Experience with Test Driven Development using TestNG/Junit testing frameworks.
- Experience working with version control like GIT.
- 8+ years (or more) experience shipping quality code
- 4+ years’ experience with leading frontend frameworks like Angular 1 to 8 or ReactJS, etc.
- Experience on Ionic Framework, Cardova
- Experience contributing front-end code to a publicly available, consumer-focused web application.
- Solid experience and understanding of HTML5, CSS3, and Javascript (vanilla JS and popular libraries like Underscore.js and jQuery)
- Experience with REST-based APIs








