As an Account-based Marketing Specialist, you will be responsible to advance the existing opportunities for the sales team within a targeted account and specific contacts, and generate new prospects by planning, organizing, and executing marketing programs.
Responsibilities:
- Develop content for website copy, blog posts, and other forums, sales documentation, and product videos.
- Pursue and nurture leads until qualified.
- Learn the target market's pain points and dive deep into their niche.
- Set up meetings for outside sales with qualified prospects.
- Plan and execute the market strategies focused on product adoption and the overall success of the existing and prospective customers.
- Measure and report on the success of campaigns & optimize approach based on real-time analytics and data
- Create and implement pipeline acceleration programs and lead generation towards specific, targeted accounts and contacts.
- Improve marketing effectiveness by identifying opportunities through more effective audience segmentation, marketing techniques, and processes.
- Enhance the buyer journey as it relates to content development and inbound marketing efforts.
- Deliver training and tools to our sales team to help them be more efficient and effective.
Requirements:
- Previous experience ABM, Lead Generation, or digital marketing role.
- Hands-on experience executing an innovative and multi-part event and lead generation programs.
- Solid background in creating and implementing marketing campaigns that use live events webinars, digital advertising, and social networking.
- Experience in creating, launching email campaigns, and reporting its results.
- Considerable experience in developing and managing multiple marketing programs simultaneously.
- Proven experience in demand generation campaigns that target, segment, and list acquisition to build prospect lists.
- Knowledgeable of content marketing and inbound marketing to generate more qualified leads.
- Familiar with the technical sales cycle and can strategically use marketing communication to nurture leads, drive adoption, and accelerate growth.
Shubham Vishwakarma
Full Stack Developer - Averlon
About TestMu AI (Formely LambdaTest)
About
TestMu AI (formerly LambdaTest) is the world’s first full-stack Agentic AI Quality Engineering Platform.
We built TestMu AI for a reality where software is written by AI and must be shipped at machine speed.
Tech stack
Go Programming (Golang)
Python
React.js
Kubernetes
Docker
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Full Stack Developer - Averlon