Account-based Marketing Specialist

Gevme is a Singapore-based fast-growing leading event management platform. It is used by event professionals worldwide to build, operate and monetize events for some of the biggest brands. The flexibility of the platform provides them with limitless possibilities to turn any event idea into reality. We have already powered hundreds of thousands of events around the world for clients like Facebook, Netflix, Starbucks, Forbes, MasterCard, Singapore Government.

We are a product company with a strong engineering and family culture; we are always looking for new ways to enhance the event experience and empower efficient event management. We’re on a mission to groom the next generation of event technology thought leaders as we grow.

Join us if you want to become a part of a vibrant and fast-moving product company that's on a mission to connect people around the world through events.

Responsibilities:

• Writing reusable, testable, and efficient code in Node.js for back-end services.
• Ensuring optimal and high-performance code logic for the data from/to database. 
• Implementing effective security protocols, data protection measures, and storage solutions. 
• Preparing technical specification documents for the developed features. 
• Providing technical recommendations and suggesting improvements to the product. 
• Documenting code standards and practicing it. 
• Ability to understand and work at all different layers of web application
• Design & develop APIs 
• Collaborate with Product and Design teams to conceptualize new features 
• Stay abreast of new advances, techniques & libraries in web development
• Work remotely with a geographically dispersed group of fellow engineers 
• Should be open to new challenges and comfortable taking up new exploration tasks. 

Requirement: 

• 3+ years of proven experience in the implementation of large-scale web applications
• Extensive knowledge of JavaScript, web stacks, libraries, and frameworks.
• Minimum of 2 years of experience in PHP is mandatory (Framework CakePHP)
• Strong with server-side languages (Javascript/Node.js) 
• Strong with JavaScript frameworks (Ember.js, React.js) 
• Proficient with databases (MongoDB & MySQL)
• RESTful API design and development 
• Docker and AWS experience is a plus 
• Fluent in Git, continuous integration, automated tests, and build processes 
• Strong interpersonal, communication, and collaboration skills. 
• Exceptional analytical and problem-solving aptitude 
• Knowledge about the Software Development Life Cycle Model, development best practices and standards, source control, code review, build and deployment, continuous integration.

Role and Responsibilities:

• Develop, implement and manage our social media strategy. Work with brand to create and implement social media strategies monthly/weekly. Oversee the creating and implementation of the monthly editorial calendar which includes monthly sales objectives and initiatives
• Define most important social media KPIs
• Manage and oversee social media content.
• Measure the success of every social media campaign. Oversee day-to-day management of campaigns and ensure brand consistency. Ensure brand consistency in copy through tone, voice and terminology
• Stay up to date with latest social media best practices and technologies – strategy and execution of ORM across company’s social media platforms.
• Use social media marketing tools
• Work with copywriters and designers to ensure content is informative and appealing
• Collaborate with Marketing, Sales and Product Development teams
• Communicate with industry professionals and influencers via social media to create a strong network
• Facilitate scaling brand and company awareness through various social media channels
• Supervise all aspects of social media interaction between customers and the company, and ensure a positive customer service experience
• Create actionable plans to both grow and maintain followers through popular social media platforms such as Twitter, Facebook, Pinterest, YouTube and LinkedIn
• Ensure progress on all platforms by using analytical tools such as Google Analytics and others

Requirement and Qualification:

• Minimum 5 years of experience as a Social Media Specialist or similar role
• Bachelor's degree in business, marketing, journalism, public relations or related field
• Social Media Strategist using social media for brand awareness and impressions
• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
• Understanding of SEO and web traffic metrics
• Experience with doing audience and buyer persona research
• Good understanding of social media KPIs
• Familiarity with web design and publishing
• Excellent multitasking skills
• Great leadership skills
• Critical thinker and problem-solving skills
• Team player
• Good time-management skills
• Great interpersonal, presentation and communication skills

Key Responsibilities:

1. Digital Marketing Strategy:

• Develop comprehensive digital marketing strategies tailored to each restaurant client's needs and objectives.
• Analyse market trends, customer behavior, and competitor activity to inform strategy development.

1. Campaign Management:

• Plan, execute, and optimize multi-channel digital marketing campaigns (e.g., SEO, SEM, social media, email marketing, content marketing).
• Monitor and report on campaign performance, making data-driven decisions to improve results.

1. Content Creation:

• Oversee creating engaging and relevant content for various digital platforms, including websites, blogs, social media, and email newsletters.
• Collaborate with designers, copywriters, and other team members to produce high-quality marketing materials.

1. Social Media Management:

• Manage and grow social media accounts for multiple restaurant clients, ensuring consistent brand messaging and high engagement.
• Monitor social media trends and adjust strategies accordingly.

1. SEO & SEM:

• Implement and manage SEO strategies to improve organic search rankings and drive website traffic.
• Plan and execute paid search campaigns (Google Ads, Bing Ads) to achieve targeted ROI.

1. Analytics & Reporting:

• Utilise analytics tools (e.g., Google Analytics, social media analytics) to track and measure the effectiveness of digital marketing efforts.
• Provide regular reports and insights to clients and internal stakeholders, highlighting key performance metrics and areas for improvement.

1. Client Management:

• Build and maintain strong relationships with restaurant clients, understanding their unique needs and delivering exceptional service.
• Present campaign results, insights, and recommendations to clients clearly and compellingly.

1. Team Leadership:

• Mentor and guide junior digital marketing team members, fostering a collaborative, high-performance work environment.
• Stay updated on industry best practices and emerging trends to continuously improve the team’s capabilities.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 5 years of experience in digital marketing, preferably within the restaurant or hospitality industry.
• Proven track record of successfully managing and optimising digital marketing campaigns across various channels.
• Strong understanding of SEO, SEM, social media, email, and content marketing.
• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social media management tools).
• Excellent analytical, organisational, and project management skills.
• Exceptional communication and presentation skills.
• Ability to work independently and as part of a team in a fast-paced environment.

Benefits:

• Competitive salary and performance-based bonuses.
• Opportunity to work for Overseas Clients
• Opportunity to improve & learn new things
• Be part of a dynamic, young, friendly team striving for top quality and a fantastic work culture.
• There is a hell of a lot of stuff to innovate and learn at the same time
• Opportunities and guidance to learn new technologies, share knowledge and grow within the company and sector.
• Other benefits include Provident Fund, Insurance, personal growth opportunities, technology growth opportunities, etc.
• Comprehensive health insurance.
• Opportunities for professional development and career growth.

Position: Startup and Business Writer Intern

Location: Remote

Role Overview: We are seeking a motivated and detail-oriented Startup and Business Writer Intern to join our team. The ideal candidate will be a student pursuing a BBA in Business and Finance or an MBA, with a strong aptitude for research and report preparation. This role is perfect for someone who has a deep understanding of data analysis, the startup ecosystem, and thrives in a startup culture. Exceptional performance in this role may lead to a pre-placement offer (PPO).

Responsibilities:

• Conduct thorough research on various startup and business-related topics.
• Prepare detailed reports and articles based on research findings.
• Analyze data to extract meaningful insights and trends within the startup ecosystem.
• Stay updated on the latest developments in the startup and business world.
• Collaborate with the team to brainstorm and develop content ideas.
• Assist in creating high-quality, engaging, and informative content for our platform.
• Contribute to the overall growth and success of Infomance by providing valuable insights and suggestions.
• Research and analyze news articles, reports, and data related to the startup ecosystem, business trends, funding activities, and industry developments.
• Write clear, concise, and engaging news articles, blog posts, and other content pieces tailored for our target audience.
• Stay updated on the latest trends and developments in the startup world and incorporate relevant insights into content creation.
• Proofread and edited content to ensure accuracy, coherence, and adherence to style guidelines.
• Monitor and analyze content performance metrics to identify areas for improvement and optimization.

Qualifications:

• Currently enrolled in a BBA or MBA program, or recent graduate with a degree in Business, Journalism, Communications, or related field.
• Excellent writing and editing skills with a strong command of grammar, punctuation, and AP style.
• Ability to conduct thorough research and synthesize complex information into clear, compelling narratives.
• Knowledge of the startup ecosystem, business concepts, and financial terminology.
• Strong attention to detail and a commitment to producing high-quality, error-free content.
• Proficiency in Microsoft Office suite and familiarity with content management systems (CMS) and SEO principles.
• Self-motivated and able to work independently in a remote environment, while also collaborating effectively with team members.
• Excellent time management and organizational skills, with the ability to prioritize tasks and meet deadlines.
• Previous experience in content writing, journalism, or related fields is a plus, but not required.

Qualifications:

• Currently pursuing a BBA in Business and Finance or an MBA.
• Strong research and analytical skills.
• Excellent written and verbal communication skills.
• A deep understanding of data analysis and interpretation.
• Familiarity with the startup ecosystem and startup culture.
• Ability to work independently and meet deadlines.
• Proficiency in using research tools and software.
• Passion for startups, entrepreneurship, and business news.
• Currently enrolled in a BBA or MBA program, or recent graduate with a degree in Business, Journalism, Communications, or a related field.
• Excellent writing and editing skills with a strong command of grammar, punctuation, and AP style.
• Ability to conduct thorough research and synthesize complex information into clear, compelling narratives.
• Knowledge of the startup ecosystem, business concepts, and financial terminology.
• Strong attention to detail and a commitment to producing high-quality, error-free content.
• Proficiency in Microsoft Office suite and familiarity with content management systems (CMS) and SEO principles.
• Self-motivated and able to work independently in a remote environment, while also collaborating effectively with team members.
• Excellent time management and organizational skills, with the ability to prioritize tasks and meet deadlines.
• Previous experience in content writing, journalism, or related fields is a plus, but not required.
• Experience in proofreading and editing content to ensure clarity, coherence, and adherence to style guidelines.
• Familiarity with SEO best practices and the ability to optimize content for search engine visibility and ranking.
• Demonstrated ability to produce well-researched, insightful content that reflects a deep understanding of startup culture, industry trends, and terminology.
• Strong analytical skills and the ability to interpret data and metrics to inform content strategy and decision-making.

Skills:

• 8+ years of software development experience using traditional software development life cycle methodologies (covering requirements, design, development, testing and Implementation of n-tier architecture)
• Extensive experience with object-oriented software development methodologies and practices. Strong in following technologies
• OOAD/OOPS/UML, Design Patterns, MVC, Spring, Hibernate, Java, J2EE
• UI technologies AngularJS, HTML5, CSS3, java script library, Ajax and other UI frameworks
• Exposure to component model design, SOA, open sources framework/tools
• Web Services, JMS, XML, SQL& Oracle
• Must have exposed with Test Driven Development/Re-factoring ideas/ Domain driven design patterns/continuous integration/Build Automation / Data-Mapper framework/Mocks.

Good to Have: Microservices

Competencies:

• Experience in developing platforms or frameworks, components
• Excellent knowledge of the open source software/ tools/ technologies

Responsibilities

• Work with Sales Engineering, Solution Architect and Services teams to ideate software solutions
• Work closely with product management to extend existing software to fit geo & domain specific needs
• Design client-side and server-side architecture
• Build the front-end of applications through appealing visual design
• Develop and manage well-functioning databases and applications
• Write effective APIs
• Test software to ensure responsiveness and efficiency
• Troubleshoot, debug and upgrade software
• Create security and data protection settings
• Build features and applications with a mobile responsive design
• Write technical documentation
• Work with data scientists and analysts to improve software

Requirements

Proven experience of 4 to 7 years as a Software Engineer

Experience developing cloud SaaS solutions

Knowledge of multiple front-end languages and libraries (e.g., HTML/ CSS, JavaScript, XML, jQuery)

Strong knowledge of multiple back-end languages (e.g., C#, Java, Python) and JavaScript frameworks (e.g., Angular, React, Node.js)

Development in Core Java, J2EE, Struts, spring, Client-Side scripting, Hibernate, Database

Strong experience with Spring Boot stack (spring cloud, spring-data)

Extensive experience in developing and consuming REST APIs

Experience in Kafka distributed messaging is preferred

Hands-on experience in Redis, Apache Ignite, Hazelcast

Familiarity with databases (e.g. MySQL, MongoDB), web servers (e.g. Apache) and UI/UX design

Experience working in an Agile methodology

Strong communication skills

Experience in speech technologies is a plus

Experience in building real time solutions is a plus

Degree in Computer Science, Mathematics, or similar field

• Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
• Content creation and repurposing for all digital channels
• Maintaining our social media presence across all digital channels
• Measuring and reporting on the performance of all digital marketing campaigns

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, display advertising campaigns (Branding & Demand Generation) and events
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

• Bachelors/Masters degree in marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement