Account-based Marketing Specialist

at LambdaTest

DP
Posted by Chandni Chopra
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Remote only
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1 - 5 yrs
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₹8L - ₹15L / yr
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Full time
Skills
Marketing
Marketing Strategy
Inbound Marketing
Lead Generation
Demand generation
Digital Marketing
Email Marketing

As an Account-based Marketing Specialist, you will be responsible to advance the existing opportunities for the sales team within a targeted account and specific contacts, and generate new prospects by planning, organizing, and executing marketing programs.

 

Responsibilities:

  • Develop content for website copy, blog posts, and other forums, sales documentation, and product videos.
  • Pursue and nurture leads until qualified.
  • Learn the target market's pain points and dive deep into their niche.
  • Set up meetings for outside sales with qualified prospects.
  • Plan and execute the market strategies focused on product adoption and the overall success of the existing and prospective customers.
  • Measure and report on the success of campaigns & optimize approach based on real-time analytics and data
  • Create and implement pipeline acceleration programs and lead generation towards specific, targeted accounts and contacts.
  • Improve marketing effectiveness by identifying opportunities through more effective audience segmentation, marketing techniques, and processes.
  • Enhance the buyer journey as it relates to content development and inbound marketing efforts.
  • Deliver training and tools to our sales team to help them be more efficient and effective.

 

Requirements:

  • Previous experience ABM, Lead Generation, or digital marketing role.
  • Hands-on experience executing an innovative and multi-part event and lead generation programs.
  • Solid background in creating and implementing marketing campaigns that use live events webinars, digital advertising, and social networking.
  • Experience in creating, launching email campaigns, and reporting its results.
  • Considerable experience in developing and managing multiple marketing programs simultaneously.
  • Proven experience in demand generation campaigns that target, segment, and list acquisition to build prospect lists.
  • Knowledgeable of content marketing and inbound marketing to generate more qualified leads.
  • Familiar with the technical sales cycle and can strategically use marketing communication to nurture leads, drive adoption, and accelerate growth.
Read more

About LambdaTest

Perform manual or automated cross browser testing on 2000+ browsers online. Deploy and scale faster with the most powerful cross browser testing tool online.
Read more
Founded
2017
Type
Product
Size
100-500 employees
Stage
Raised funding
View full company details
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