Marketing Manager

Fin-tech Company offering enterprise software solutions

Marketing Manager

Qrata

Company

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Marketing Manager

at Fin-tech Company offering enterprise software solutions

Agency job

via Qrata

3 - 8 yrs

₹7L - ₹15L / yr

Bengaluru (Bangalore)

Skills

Search Engine Marketing (SEM)

Search Engine Optimization (SEO)

B2B Marketing

Marketing

Salesforce

Hubspot

Demand generation

Email Marketing

This is a sales target-driven role that involves managing the day-to-day activities of the HQ marketing team in Bangalore. This role Involves coordination, tracking and managing timelines of deliverables as well as ensuring that quality standards are met.

Responsibilities:

Manage the global demand generation engine
Work towards increasing the number of sales qualified leads generated
Engage partners in areas such as lead generation, joint marketing efforts and events
Coordinate Subex Secure’s presence in events
Secure endorsements from analysts and media
Manage the digital marketing team
Prepare content where needed for campaigns, social media, search engine optimization and marketing
Coordinate with internal teams for preparation of collateral, deriving messaging and ensuring preparation of sales enablement material in a timely manner
Intervene to improve marketing processes to improve the outcomes and efficiency of our global lead generation efforts

Requirements (please read these carefully before applying)

Experience in managing planning and execution of global campaigns through Salesforce and Hubspot
Have carried revenue targets or have at least played a key role in attaining these targets
Prior experience in B2B marketing involving a sophisticated product line is a must. Experience in marketing cybersecurity products will present a clear advantage.
Prior experience in managing teams and revenue targets is an essential requirement
You should have over 6 years of experience with B2B marketing
Excellent understanding of SEM and SEO and ways to get leads out of SEM and increase volume of web traffic, improve domain authority and traffic quality through SEO
Top notch project management skills
Excellent content writing and presentation skills

The outcomes (KPI) associated with this role would be:

Rise in the number of qualified opportunities and quality of leads processed by the sales team this includes Sales Accepted Leads and Sales Qualified Leads
Quality and volume of engagements on social media and improvement in regional web traffic
Your contribution towards improving our brand presence globally
Measured improvement in pipeline velocity
Attainment of pipeline targets
Timely execution of monthly and quarterly marketing plans

Responsibilities:

Manage the global demand generation engine
Work towards increasing the number of sales qualified leads generated
Engage partners in areas such as lead generation, joint marketing efforts and events
Coordinate Subex Secure’s presence in events
Secure endorsements from analysts and media
Manage the digital marketing team
Prepare content where needed for campaigns, social media, search engine optimization and marketing
Coordinate with internal teams for preparation of collateral, deriving messaging and ensuring preparation of sales enablement material in a timely manner
Intervene to improve marketing processes to improve the outcomes and efficiency of our global lead generation efforts

Requirements (please read these carefully before applying)

Experience in managing planning and execution of global campaigns through Salesforce and Hubspot
Have carried revenue targets or have at least played a key role in attaining these targets
Prior experience in B2B marketing involving a sophisticated product line is a must. Experience in marketing cybersecurity products will present a clear advantage.
Prior experience in managing teams and revenue targets is an essential requirement
You should have over 6 years of experience with B2B marketing
Excellent understanding of SEM and SEO and ways to get leads out of SEM and increase volume of web traffic, improve domain authority and traffic quality through SEO
Top notch project management skills
Excellent content writing and presentation skills

The outcomes (KPI) associated with this role would be:

Rise in the number of qualified opportunities and quality of leads processed by the sales team this includes Sales Accepted Leads and Sales Qualified Leads
Quality and volume of engagements on social media and improvement in regional web traffic
Your contribution towards improving our brand presence globally
Measured improvement in pipeline velocity
Attainment of pipeline targets
Timely execution of monthly and quarterly marketing plans

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