This is a sales target-driven role that involves managing the day-to-day activities of the HQ marketing team in Bangalore. This role Involves coordination, tracking and managing timelines of deliverables as well as ensuring that quality standards are met.
Responsibilities:
- Manage the global demand generation engine
- Work towards increasing the number of sales qualified leads generated
- Engage partners in areas such as lead generation, joint marketing efforts and events
- Coordinate Subex Secure’s presence in events
- Secure endorsements from analysts and media
- Manage the digital marketing team
- Prepare content where needed for campaigns, social media, search engine optimization and marketing
- Coordinate with internal teams for preparation of collateral, deriving messaging and ensuring preparation of sales enablement material in a timely manner
- Intervene to improve marketing processes to improve the outcomes and efficiency of our global lead generation efforts
Requirements (please read these carefully before applying)
- Experience in managing planning and execution of global campaigns through Salesforce and Hubspot
- Have carried revenue targets or have at least played a key role in attaining these targets
- Prior experience in B2B marketing involving a sophisticated product line is a must. Experience in marketing cybersecurity products will present a clear advantage.
- Prior experience in managing teams and revenue targets is an essential requirement
- You should have over 6 years of experience with B2B marketing
- Excellent understanding of SEM and SEO and ways to get leads out of SEM and increase volume of web traffic, improve domain authority and traffic quality through SEO
- Top notch project management skills
- Excellent content writing and presentation skills
The outcomes (KPI) associated with this role would be:
- Rise in the number of qualified opportunities and quality of leads processed by the sales team this includes Sales Accepted Leads and Sales Qualified Leads
- Quality and volume of engagements on social media and improvement in regional web traffic
- Your contribution towards improving our brand presence globally
- Measured improvement in pipeline velocity
- Attainment of pipeline targets
- Timely execution of monthly and quarterly marketing plans
Similar jobs
We at Zoronto are looking to hire a full-time lead generation expert who has experience with generating leads for digital marketing agencies.
You will be a significant part of our growth team and your contribution will be vital for the company's growth.
Zoronto provides email, sms, facebook messenger, popups and push notifications to e-commerce stores based out of the English speaking countries (namely the US, Canada, the UK, Rest of Europe and Australia).
Job Position: Lead Generation Specialist
Min. Work Experience: 2 - 3 years
Job Location: Koramangala, Bangalore, India
Qualification: Bachelor’s or Master’s with Marketing Industry Knowledge
Your Responsibilities:
- Develop new business via telephone and mass communication (e.g., email and social media).
- Generating qualified leads for transition to the Sales Team in order to demo the agencies services and capabilities.
- Provide a pipeline of new business opportunities through call campaigns, data mining, and email marketing.
- Research, build, cultivate, and improve database of prospects.
- Prospect and generate qualified leads to hand off to the sales Team.
- Schedule meetings with qualified leads for Sales Team.
- Use Pipedrive CRM to maintain records of contacts, accounts, leads, opportunities, updating, and report generation.
- Understand and clearly articulate the prospective client’s existing set up, opportunities and needs.
- Plan, execute and measure experiments and conversion tests.
- Collaborate with internal teams to create landing pages and optimize the user experience.
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Meet or exceed targets for both prospecting and generating qualified leads.
- Brainstorm new and creative growth strategies.
Must-haves:
- Prior Experience as lead generation specialist for a digital marketing agency.
- Fluent and Grammatically correct English.
- Fluently speak with both business and technical executives and senior managers.
- Able to handle pressure.
- Time management and planning skills to achieve targets in a defined timeline.
- Solid knowledge of website analytics tools.
- Attention to detail.
- Possess professional business telephone communication skills, and excellent verbal, written and interpersonal communication skills.
- Be self-motivated and have the ability to organise and prioritise work independently with minimal supervision.
- Ability to identify the decision-maker and be comfortable calling and dealing with both business and technical executives and managers.
- Goal-oriented, have the ability to consistently meet or exceed calling and opportunity generation quotas.
Good to Have:
- Working experience in the e-commerce and email marketing domain.
- Experience with international markets such as the US, Canada, the UK, Australia and Rest of Europe.
- Able to lead a team of growth marketers.
- Knowledge of tools such as Klaviyo, Shopify, Privy, Justuno, Postscript and Recart.
Experience:
- 1-3 years of experience working in the digital marketing agency space with a focus on generating high quality leads.
- Working with international prospects from the US, Canada, the UK, Australia and Rest of Europe.
- Experience communicating via telephone, online meeting tools, and to small and large groups.
- Proven track record of high performance and achieving goals.
- High-volume cold calling appointment setting or lead generation experience.
- CRM experience especially pipedrive.
- Experience pitching agency services.
You:
- Experience of at least two years in digital marketing agencies
- Excellent written, spoken, and grammatically correct English
- Eager to hustle in a startup environment
- A go-getter and problem solver
- Great with communication
- Quick learner
- Never say die attitude
- Great presentation skills
- Should be okay working from our office space
- Adhere strictly to company rules and etiquette
We pay better than market standards with plenty of room to grow.
We are a small team that has people working from across the world.
● Develop a growth strategy focused both on financial gain and customer satisfaction
● Conduct research to identify new markets and customer needs
● Arrange business meetings with prospective clients
● Promote the company’s products/services addressing or predicting clients’ objectives
● Build long-term relationships with new and existing customers
● Have an in-depth knowledge of business products and value proposition
● Follow industry trends locally & internationally
Requirements –
● Proven working experience as a business development manager or a relevant role
● Experience in customer support is a plus
● Proficiency in MS Office and CRM software (e.g. Salesforce)
● Proficiency in English
● Market knowledge
● Communication and negotiation skills
● Ability to build rapport
● Time management and planning skills
● Background in Engineering is a big plus
● MBA from a reputed college
Qualification (Must):
BE + MBA
- Develop and execute Marketing campaigns to help acquire and retain customers, as well as upsell its products or services
- Understand the needs, motivation, and behaviour of users and define priorities of tests based on impact, confidence, and easiness
- Work with the engineering, design, and product team to implement tests quickly
- Track, measure and analyse performance & continuously optimize them
- Gather input from customers and various internal departments, and use this information to establish growth targets and choose key performance indicators.
- Work with multiple stakeholders in a high growth environment to get work done and build positive team relationships
With the growing demand for a healthier lifestyle, our client has chosen pasta as their USP to showcase their versatility in terms of offering a variety of tastes and types but in a healthier way.
They manufacture and sell various types of pasta with benefits such as containing plant-based protein, free of soy, gluten and artificial colours, 100% vegan etc. and their products are Kosher certified. Their website also provides varieties of guilt-free pasta recipes which will help parents un-junk their kids’ food choices.
Founded by a team of three veteran entrepreneurs, our client is headquartered in Mumbai. They have raised a total of $1.3M in funding over 2 rounds.
As a Performance Marketing Lead, you will be responsible for creating and executing a strong performance marketing strategy & execution plan thereby managing the P&L of the website business.
What you will do:
- Monitoring business metrics on a weekly basis- % repeat, CAC, LTV, ROAS, ACOS, etc
- Liaising with the brand marketing team to identify the appropriate target audience for particular ad campaigns
- Developing and managing digital prospecting and remarketing campaigns
- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
- Identifying and testing new channels to continue to meet or exceed established critical metrics
- Working closely with the management to share funnel conversion improvement ideas, feedback & present results
Desired Candidate Profile
What you need to have:- 6+ yrs digital performance marketing experience ideally in the FMCG space
- Familiarity with Facebook Business Manager, Google Adwords, analytics, and Instagram
Business Developer
at IEverywhere Intellectual Branding
1. Good communications skills
2. creative thinking
3. basic Canva designing
4. social media fluency
5. Basic content writing
6. curiosity
7. commitment to the role
The idea is simple, if you can commit to an internship that uses your skills and teaches you more, while you have fun... apply, and let us take from there!
Performance Marketer
at Client in blockchain, web3, DAO space. Hybrid role.
We're looking for a Performance Marketer to drive our strategic product and technology vision on the growth and platform side of products. Evaluate the customer touch-points and growth levers in our onboarding product. Define, drive and modify traffic and growth metrics for the organization. Be responsible for building and executing new initiatives and roadmaps. Manage product lifecycle from ideation to launch and beyond. Salary up to 35 LPA
🙋What makes you a good fit?
- Minimum 2 years of experience working on building products or problem-solving in a B2B domain.
- Relevant product experience in growth products, onboarding journeys, retention and engagement journeys
- The drive to build products with an insight-first approach but at the same time a track record of boldly pursuing intuitions and validating them via experimental outcomes.
- Data orientation, analytical skills, and an ability to interpret everything in terms of measurement.
- Comfort with ambiguity, belief in first principles, and the skill to transform broad ideas into action plans via high bias for action
- Unnoticeable cross-functional stakeholder management.
- Business acumen to appreciate and understand levers for business growth and profitability.
- Preference to work independently.
Our client is a Delhi based healthcare platform that is dedicated to Ayurveda and provides wellness solutions to its customers that is tailored and fine-tuned to their requirements. They have created a unique balance of Ayurvedic herbs and western medicine to come up with courses and medical advice which will not only rid their patients of the illness but also helps them bring the body back into balance.
Their services are available across the globe, with over 65% of their client base being from US, UK, and Canada. The company's primary focus is on Ayurveda and taking the ancient knowledge to anyone who wishes to bring back balance to their health and apply the tools in their everyday life.
As an Advertising Manager, you will be to bring about an increase in the Click Through Rates (CTRs) of Advertising collaterals, produce ground-breaking advertising copy, and uplift the brand perception in the company's majorly American/ Canadian audience.
What you will do:
- Producing ground-breaking advertising copy, something impactful, to bring about an increase in the Click Through Rates of Advertising collaterals, to uplevel the mundane marketing approaches
- Crafting high-converting ad copies for various advertising platforms and Writing high-CTR emails
- Developing concepts, scripts, storyboards for ads and working with designers and video editors to develop video ads
- Writing content for images/ website/ any other communication requirement of the firm
- Providing quality inputs in meetings and producing sky-rocketing results.
- Understanding and measuring the performance of every ad they create and developing new copies that better the previous results
What you need to have:
- either copywriter or design professional with over 5 years of experience in design agencies or companies such as Ogilvy, FCB Ulka, JWT or Wunderman Thompson etc.
- MICA graduates
- Prior copywriting experience is a must. Direct response marketing experience preferred.
- Prior advertising copy experience is must.
- Awareness of the socio-cultural context of the west (Namely US, Canada, Australia)
- Extreme command over English, perfect grammar
- Literature/ creative background will be useful but is not a must
Inbound Marketing Strategist
at Transfunnel Consultin PvtLtd
We want the person to understand the business problem and can translate the same into marketing automation language. We also expect the professional to create best-in-class strategies, come up with breakthrough campaign ideas and implement emerging automation practices to solve the problem. Having innovative ideas on top of this will be an added advantage.
This individual will work closely to manage, create, and strategize campaigns with the best of the Marketing Automation tools like HubSpot, Marketo, Salesforce, Pardot, etc.
He/ She will collaborate with Account Managers, Delivery Team, Creative Teams and Customers to plan, execute, and measure effective inbound strategies to deliver astounding results
Responsibilities:
Work directly with the customer to understand their business requirements in terms of Sales & Marketing funnel fluency and translate the same for the internal marketing & delivery team to plan, build and execute marketing automation campaigns.
Understand the customer’s buyer persona, pain points, available resources, and marketing communication channels, to plan the holistic inbound strategy and deliver results.
Understand the gap between the current marketing process and required sales and marketing automation goals. Define the overall automation strategy and plan execution in phases.
Showcase excellent project management skills to ensure smoother and timely delivery to the customer.
Ideate and execute end-to-end inbound marketing campaigns and collaborate with all the involved stakeholders for smoother execution.
Create effective detailed content strategy and calendar, content promotion campaigns and measuring the effectiveness of the content in terms of the expected KPIs.
Manage overall marketing budgets and spend to ensure maximum ROI for the customers.
Create, manage, and present standard and custom analytics reports on MQL’s acquisition programs, nurture campaigns, sales conversion rates and media buys to track campaign ROI, attribution, and sales effectiveness, to customers and internal stakeholders
Requirements:
Proficiency in working on email marketing campaigns, marketing automation funnel, drip/nurturing campaigns, and Google Analytics.
Prior experience in working with HubSpot, Marketo, Pardot or any other globally recognized automation tool is strongly preferred.
Experience in inbound marketing and managing automation campaigns with large data sets.
Preliminary knowledge of relevant marketing areas including content writing, copywriting, social media, email campaigns, Google Analytics, Tag Manager, etc.
Excellent verbal and written communication skills.
Project management and collaboration skills.
Fundamental knowledge of HTML/CSS is a huge plus as it can help while working on email templates and landing pages.
Diamond & Jewellery Marketing
We are looking for a result-driven b2b Diamond and Diamond Jewellery Marketing for Overseas with good experience in certified and non certified loose diamonds and have knowledge of Lab Grown diamond. Candidates to be responsible for all sales job duties, from generating leads to closing sales in overseas and develop contacts from his own in USA & European. Duties and responsibilities include working closely with customers to determine their needs, answer their questions about our products and recommend the right merchandise. You should be able to promptly resolve customer complaints and ensure maximum client satisfaction. Analysis of the needs of existing/potential customers to meet their requirements.
A good understanding of Loose Diamonds, Certified Diamonds and Diamonds & Diamonds Jewellery and experience in the required field is most important. Knowledge of Natural & Lab grown diamonds. Exposure of the overseas market is also necessary.
For Overseas Diamond & Jewellery Marketing the candidates with good USA & European marketing & contacts will do. Have to work in Night and evening shift.
My Digital Shelf is an expanding and highly entrepreneurial start-up research and production company producing B2B conferences for the global Digital Retail and Consumer goods industry
The role of the Marketing Manager will be to perform general duties to support event planners, project managers and the Global Event team
- Social media daily management - primariliy linkedin and Twitter
- Digital marketing - SEO, PPC advertising and more
- Website content develpoment and management
- Copy writing for press releases, website and ad-hoc pieces
- Market research including competitot analysis and performance improvement
- Liaising with external media agencies and association for advertising campaigns and barter agreements/partnership opportunities
- Liaising with suppliers including printers, design agencies and publications
- Reporting directly to the Director and planning the event calendar with them
- Ad hoc support to team including assisting with events management and promotional activity
- Maintain production schedules for event materials/collateral
Work on event follow-up and Event Metrics and Analysis
Candidate requirements:
- Graduated to degree level or equivalent in your chosen discipline, ideally Marketing, Social Sciences, Humanities, Languages or similar
- Fluent in written and spoken English
- Ability to work under pressure and meet demanding deadlines
- Confident and mature approach, reflective of the profile of the position and organisation
- Ability to work independently and show a strong sense of initiative, taking ownership of key projects when required with a proactive attitude
- Ability to multitask, prioritise and be flexible is essential
- Works well as part of fast-paced team, prioritising effectively and managing workload
- Excellent IT skills - proficient in both Windows and Mac operating systems (i.e. PowerPoint, Keynote, Excel, Word, Outlook)
- Strong interpersonal and communication skills both verbal and written, able to successfully interact with all parts of the business and stakeholders at all levels
- Excellent organisational, analytical and administrative skills, meticulous attention to detail
- Flexible in approach and able to amend hours as required to suit business needs
- Able to work with confidential material and sensitive information with absolute discretion
