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Marketing Manager
Fin-tech Company offering enterprise software solutions
Marketing Manager
Fin-tech Company offering enterprise software solutions's logo

Marketing Manager

at Fin-tech Company offering enterprise software solutions

Agency job
via Qrata
3 - 8 yrs
₹7L - ₹15L / yr
Bengaluru (Bangalore)
Skills
Search Engine Marketing (SEM)
Search Engine Optimization (SEO)
B2B Marketing
Marketing
Salesforce
Hubspot
Demand generation
Email Marketing

This is a sales target-driven role that involves managing the day-to-day activities of the HQ marketing team in Bangalore. This role Involves coordination, tracking and managing timelines of deliverables as well as ensuring that quality standards are met.  

Responsibilities:

  • Manage the global demand generation engine  
  • Work towards increasing the number of sales qualified leads generated  
  • Engage partners in areas such as lead generation, joint marketing efforts and events
  • Coordinate Subex Secure’s presence in events
  • Secure endorsements from analysts and media  
  • Manage the digital marketing team
  • Prepare content where needed for campaigns, social media, search engine optimization and marketing
  • Coordinate with internal teams for preparation of collateral, deriving messaging and ensuring preparation of sales enablement material in a timely manner
  • Intervene to improve marketing processes to improve the outcomes and efficiency of our global lead generation efforts

Requirements (please read these carefully before applying)

  • Experience in managing planning and execution of global campaigns through Salesforce and Hubspot
  • Have carried revenue targets or have at least played a key role in attaining these targets  
  • Prior experience in B2B marketing involving a sophisticated product line is a must. Experience in marketing cybersecurity products will present a clear advantage.
  • Prior experience in managing teams and revenue targets is an essential requirement
  • You should have over 6 years of experience with B2B marketing
  • Excellent understanding of SEM and SEO and ways to get leads out of SEM and increase volume of web traffic, improve domain authority and traffic quality through SEO
  • Top notch project management skills
  • Excellent content writing and presentation skills

 

The outcomes (KPI) associated with this role would be:

  • Rise in the number of qualified opportunities and quality of leads processed by the sales team this includes Sales Accepted Leads and Sales Qualified Leads
  • Quality and volume of engagements on social media and improvement in regional web traffic
  • Your contribution towards improving our brand presence globally  
  • Measured improvement in pipeline velocity
  • Attainment of pipeline targets
  • Timely execution of monthly and quarterly marketing plans
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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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