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JoVE is the world-leading producer and provider of science video solutions with the mission to improve scientific research and education. Millions of scientists, educators, and students use JoVE for their research, teaching, and learning. Our institutional clients comprise over 1,000 universities, colleges, and biopharma companies, including such leaders as Harvard, MIT, Yale, and Stanford. As a rapidly growing company, with offices in the USA, UK, Australia, and India servicing clients in over 60 countries, we are seeking talented and ambitious individuals to join our company.
The Role
We are seeking a dynamic and innovative Marketing Specialist with a passion for the biopharma sector. This role will focus on promoting JoVE’s unique solutions to biopharma companies. The ideal candidate will have a proven track record in B2B marketing, particularly within the life sciences, and will excel in creating content and executing lead-generation marketing campaigns that resonate with biopharma audiences.
Responsibilities
- Develop and execute marketing strategies tailored to biopharma companies
- Design and implement multi-channel marketing campaigns, including email marketing, social media, and paid ads to drive lead generation and audience engagement
- Create completing content for case studies, newsletters, blogs, social media, ads, and email campaigns
- Collaborate with the sales and product teams to align marketing initiatives with business goals
- Engage with industry professionals through events, webinars, and strategic partnerships to expand JoVE’s presence in the biopharma market
- Organize and deliver webinars and events at conferences
- Analyze marketing performance data and leverage insights to optimize strategies. Monitor KPIs such as lead generation, engagement, and conversion rates, providing actionable recommendations for improvements
Requirements
- A Bachelor’s degree in business, marketing, or life sciences
- 5+ years of experience in B2B marketing with a strong focus on the biopharma sector
- Strong understanding of the biopharma industry, including R&D processes and market trends
- Proficiency in marketing automation tools (such as HubSpot)
- Experience with Salesforce and B2B prospecting tools, such as LinkedIn Sales Navigator
- Excellent written and verbal English communication skills
- Strong analytical and problem-solving skills
Why Join JoVE?
- When working with JoVE, you can expect a compensation package competitively placed within the local market.
- You will make a direct impact in accelerating science research and in improving student learning in science education.
- Opportunity to work with global teams and in an environment that promotes innovation and collaboration.
- Our strong promotion from within culture draws a clear path to advance your career with us.
Our client provides a guaranteed online selling platform for old Phones and also provide trade in services to all major Retailers/OEM of phones.They are market leaders in this space in India and now getting into complete phone life cycle management which includes extended warranty, repair service, phone protection, accessories etc.
It is among the fastest growing e-commerce and technology companies in India and boasts of an extremely employee friendly work culture and great growth opportunities. The organisation was founded in 2013 by seasoned entrepreneurs and alumni of the premium institute's like MDI and IIT. The company is headquartered in Gurgaon and has partnerships in running Exchange/Buy-Back/Trade-In programs with e-commerce, Original Equipment Manufacturers (OEMs) and offline retailers like Samsung, Snapdeal, Amazon, Croma Retail and HP etc.
As a VP Demand Generation, you will get an opportunity to work directly with the leadership and be a part of the company's growth story.
What you will do:
- Directly responsible for achieving the revenue targets for the category
- Developing a deep understanding of the category on dimensions of:
- Buyer profiles
- Designing and executing on all demand problem statement to help scale the category
- Buyer acquisition
- Buyer Wallet share
- Frontline efficiency and effectiveness
- Depth and width selling
- Understanding drivers of buyer engagement and buyer experience and drive it with passion
- Working cross-functionally (supply, operations, logistics, credit) to solving problem and solution for the various needs of the business
- Ideating, implementing and delivering high impact
- Experience in the phone industry/online distribution is a plus
What you need to have:
- Ability to demonstrate leadership with high energy and ability to strongly influence teams and individuals
- Being able to distil strategy into discrete executable actions
- Super aligned on customer experience
- Team capability building and performance management
- Identify opportunities by connecting the dots with market insights and data
- Ability to work collaboratively with other support functions (Supply teams, Marketing, Finance, HR, Business Operations)
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