About Elucidata
Headquartered in San Fransisco, USA, Elucidata is a leading deep-tech Company dedicated to accelerating Life Sciences R&D. Our mission is to power data-centric biological discovery through 3 key aspects of our technology.Data Harmonization, Data & AI Cloud, & AI Insights. Recognized as the Most Innovative Biotech Company 2024 , by Fast Company. Elucidata is Series A funded and expanding its marketing team in India. We are 150+ strong , multi- disciplinary team of experts based across the US & India.
About the role
Elucidata is seeking a seasoned B2B Demand Gen Specialist in India to drive the conceptualization and planning of our demand generation pipleline. This role is the center of a cross-functional stakeholder group across sales, inside sales, product marketing and brand marketing and will be developing solid working relationships across key stakeholders. She will be responsible for strategizing, developing, managing, tracking and optimizing marketing initiatives across all digital channels for Mid-market and large enterprises to generate demand for its Solutions. The ideal candidate is a proven orchestrator who will meet pipeline targets with targeted, persona-focused campaigns that deliver the right message to the right buyer at the right time and on the right channel.
Key Responsibilities
-Strategize, develop, manage, track and optimize multi-channel marketing campaigns for mid- market and large enterprises
-Own 20% of the company’s pipeline targets through Inbound & Outbound efforts.
-Build and execute strategies to drive intent and nurture form fills down the funnel.
-Work with SEO Experts, Product Marketing Manager, and Content Writers to design campaigns to create awareness and interest among our ideal customers through top of the funnel tactics.
-Manage and nurture a team of digital marketing/CRM specialists and SDR’s
-Run paid campaigns, hire and onboard vendors to scale up Elucidata’s marketing efforts
-Establish a structured feedback loop with sales and inside sales to ensure campaigns land successfully both internally and externally.
-Measure and report performance of all digital marketing campaigns via CRM (Pardot), and assess against goals (ROI and KPIs) and make data-driven decisions to build a cranking lead generation machinery for enterprise sales.
Requirements
-3-7+ years of marketing experience within B2B SaaS in a dynamic environment.
-Academic background in engineering, science, technology or a related field
-Experience of having sold/marketed a product in the North American market is a must.
-Highly motivated, dynamic and detail-oriented person with strong analytical skills. If you’re hungry and willing to take on more, this role is for you!
-Working knowledge of automation tools, email marketing, SEO, marketing database, webflow, CRM and paid channels (LinkedIn, PPC, Google AdWords etc), website fundamentals.
-Proven people manager and strong team player with the ability to coach, inspire and manage a team of marketing professionals to drive success against demand and lead generation KPIs.
-Strong business acumen and an ability to connect business objectives to marketing strategies and execution plans with clearly defined metrics and KPIs.
-Ability to work cross-functionally and build solid working relationships with adjacent commercial teams.
-Results & data driven mindset with strong presentation, problem-solving, and budget management skills
-Prior B2B SaaS selling experience in the North American market is a plus
Perks of working with us
✓ Hybrid working policy. Only one rule - get things done!
✓ Opportunity to work on creating India’s first life-sciences tech unicorn
We are proud to be an equal opportunity workplace and are an affirmative action employer. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability,
gender identity or Veteran status.
Shubham Vishwakarma
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