Associate Director - Demand Gen

Responsibilities and Duties

• Good understanding of front-end technologies, including HTML5, CSS3, JavaScript, jQuery.

• Experience designing and developing responsive design websites.

• Ability to understand CSS changes and their ramifications to ensure consistent style across platforms and browsers.

• Ability to convert comprehensive layouts and wireframes into working HTML pages.

• Strong understanding of PHP back-end development

Key Skills

Wordpress, WooCommerce. Elementor, PSD/Figma/Xd to HTML, Bootstrap

• Build performant frontend features using React and Next.js.
• Drive UI architecture decisions to support A/B testing and analytics tracking.
• Implement pixel-perfect designs in collaboration with Design and Product teams..
• Contribute to performance baselining and monitoring for web/mobile platforms.
• Ensure seamless experiences across browsers and devices.
• Own CI/CD workflows for frontend deployment and observability.

Heritage Nutrivet Limited Sales Executive – Position – Coimbatore Location.

Position Title: Executive

Reports To: Area Sales Manager.

Function: Sales & Marketing

Location: Coimbatore

Job Specifications: a. Qualification: Any Graduate / Post Graduate b.

Work Experience: 2 to 4 years

Preferable Industry – Feed industry / Milk Procurement & Agri Inputs,

CTC – between 2 Lakhs Per Annum to 4 Lakhs Per Annum & conveyance will be

Rs. 9,600/- Per Month and linked to Performance.

Position Brief: Responsible for daily Visiting of Village level Retail outlets and building awareness with Farmers about the Cattle Feed, Feed Supplements & Veterinary Medicines.

Reporting Structure: Position shall report to Area Manager Sales & Marketing.

KEY RESULT AREAS - Daily

1. Build awareness and ensure to use Cattle Feed & Feed Supplements with Farmers.

2. Evaluate Cattle Feed & Feed Supplements potential in the allocated Units Territory.

3. 4 P Analysis (Product, Price, Place & Promotion).

4. Check Cattle Feed, Feed Supplements & Veterinary Medicines sales under the allocated Units Territory

5. Milk Procurement Vs Feed & Feed Supplements ratio variation.

6. Seasonal Variation of Sales Analysis & factors effecting purchase decision of Farmers

& Agents.

7. Marketing Strategy & How to Increase the Market Share of HNL in CF, FS & VM

Sales.

8. Engaging of potential distributor’s - district wise, dealers – Mandal / Taluk wise, sub dealers / Retailers area wise and achieving the budgeted targets.

9. Any other Job assigned by the Management.

Core Competencies:

Functional: Behavioral: - Relationship Building - Interpersonal Skills - Hard Worker - Honesty / Integrity - Good Communicator - Dependability / Punctuality - Creative Dynamic & Innovative - Positive Attitude / Fairness - Initiative / Perseverance - Flexibility / Adaptability

• Ability to be flexible and work analytically in a challenging environment
• Candidate should have good communication skills on Local Language.
• Good communication (written and oral) and interpersonal skills
• Strong organizational, multi-tasking, and time-management skills
• Excellent convincing, building rapport with Farmers, Farm Owners & Village level Milk collection agents.

Job Summary:

1.    Sourcing and Recruiting Candidates: Responsible for sourcing, identifying, and recruiting candidates for job vacancies. This includes online job portals, social media platforms, employee referrals and other recruitment methods to attract and screen potential candidates.

2.    Conducting Interviews: Screening potential candidates to assess their suitability for the job which includes evaluating their skills, qualifications, experience, and other relevant factors.

3.    Coordinating with Managers: Work closely with managers to understand the requirements and to ensure clear understanding of the job vacancy.

4.    Managing the Recruitment Process: Manage end to end recruitment process effectively and efficiently. Creating Job Descriptions, Posting Job Adds, Screening Resumes, Scheduling Interviews and Placing an Offer.

5.    Building Relationships: Build relationship with potential candidates, managers and other stakeholders to promote the organization as an attractive place to work.

6.    Maintaining Candidates Database: Maintain database of potential candidates, keeping track of their resumes, qualifications, and other relevant information. Ensure that the organization has a pool of suitable candidates to choose from for future requirements.

Job Duties:

1.    Develop and execute recruitment plans.

2.    Networking through industry contacts, social media, and employees.

3.    Sourcing the candidates from different recruitment sources.

4.    Research and recommend new sources for recruitment.

5.    Screening applicants to evaluate if they meet the job requirements.

6.    Regular follow ups with the managers.

Job Requirements:

1.    Bachelor’s degree in Human Resources or related field.

2.    4 – 7 years of experience in recruitment.

3.    Hands on experience on Naukri, LinkedIn and various online job portals.

4.    Experience in Core IT hiring.

5.    Strong network among candidates, recruiters and consultants.

6.    Excellent communications and presentation skills, both written and verbal.

7.    Strong interpersonal skills and the ability to build relationships.

8.    Familiarity with Applicant Tracking System and other Recruitment Softwares.

Indian youth face challenges while choosing a perfect career. Are you the someone who can convince Seniors Professionals to Become Mentors and sell certification programs?

What do we expect from you?

• Calling; making multiple outbound calls to potential clients; closing sales and working with the client through the closing process.
• Collaborating with management on sales goals, planning, and forecasting; maintaining short- and long-term business development plans.
• Maintaining a pipeline of all sales using CRM software.
• Work on targets and under pressure as this is a hardcore sales profile.

• Convert the lead into business on a monthly target basis.

• Be on calls and counsel Senior Professionals throughout the day.

Desired Skills and Experience

We are looking for somebody who is Mature to handle Senior Professionals and loves the sales numbers.

Here is a brief list of things that we expect from you.

• Proven track record of overachieving any targets
• Great communication and convincing skills.
• You believe that you can sell anything to anybody.
• You understand the dynamic and process of telesales.

What we offer you

The list is long but if you can associate yourself with what you have
read so far, you can expect the following from us.

Salary: 35K + Incentive + Freedom to work from home

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Behavior Labs team:

The Behavior Labs team sits at the centre of the company and curates the Mia coach, that produces the content and insights to bring about behavior change. It pushes out to enterprise users, insights about expected performance behavior during a business period. It enables enterprises to influence the behaviors of sales personnel from encouraging early starts to push for lightning finishes. It guides enterprises on how to monitor and manage the behavioural journey that would lead to positive outcomes. Thousands of sales and customer service personnel across the globe are influenced and nudged towards behavior change that results in better performance outcomes.

The behavior lab has two key tasks – use the latest thinking in the space of BE and employee performance to enable specific user groups performance and developing a holistic understanding of the user and mining those insights to consistently fine tune the product. This team contributes towards the development of the digital design interface through which users view the nudge. The team also prepares behavioral analytics decks for clients on a regular basis.

We are looking for a new age candidate for the position of a Behavioral Researcher to work in an environment that is in the frontier of using human behavioural understanding and technology to influence behavior change amongst enterprise workers.

Key responsibilities will include:

• Generating insights about behavior from a range of data sources; developing testable propositions
• Conducting original research (e.g. small-scale experiments; feasibility studies to test interventions, qualitative research); analysing quantitative and qualitative data. Understand the trade-offs between different research methods (i.e. quant vs qual, survey vs experiment, A/B tests etc.).
• Action the use of behavioral science concepts into the development of the nudge engine. Keep a continuous watch on new developments in the BE field to adopt and apply into product design.
• Use behavioural science to create contextual information, communication ideas that can influence action amongst user groups and drive them towards a behavioural journey.
• Be intellectually curious and open to innovation but maintain objectivity to ensure that the focus remains on the scientific foundation in which the product is built.
• Good communication and influencing skills, both verbal and written, for a product development & customer facing audience. Specifically, the ability to communicate to these audiences in industry language.
• This role requires a person with curiosity and a passion for inquiry, comfort with ambiguity, and an entrepreneurial/learning mindset. Self-motivated and flexible, this person will be adept at both creative and analytical thinking.
• This is a highly collaborative role which requires the ability to work across the organisation’s product & design teams to develop appropriate ways to bridge the intention – action gap amongst users.