Associate Director - Demand Gen

About the Role

Antier Solutions is looking for a mature, highly capable, and comprehensive Marketing Manager to lead our global marketing department.

In this role, you will act as the anchor and orchestrator for our entire marketing ecosystem. You will be directly responsible for managing, mentoring, and scaling a diverse in-house team of Content Writers, Social Media Marketers (SMM), Performance Marketers (PPC), Community Managers, and SEO Specialists.

We need a leader who can take broad business goals from the leadership team and translate them into actionable, high-yielding marketing campaigns. The ideal candidate must possess the unique ability to manage both creative minds (Writers/Designers) and data-driven analytical profiles (PPC/SEO), aligning them to drive predictable inbound leads.

Prior experience in high-performance IT services or B2B tech companies is highly preferred.

Key Responsibilities

1. Team Leadership, Workflows & Resource Management

Cross-Functional Alignment: Oversee the daily operations of all marketing sub-departments (Content, SMM, PPC, SEO, and Community). Break down departmental silos to ensure smooth, agile collaboration.

Process Standardization: Design and enforce structured workflows using internal project management tools. Establish clear KPIs, content delivery calendars, and campaign turnaround timelines (SLAs).

Resource Optimization: Manage internal team bandwidth effectively. Balance the workload of writers and designers to ensure high-quality output without execution bottlenecks.

2. End-to-End Inbound Strategy & Lead Generation

Campaign Architecture: Design, execute, and monitor comprehensive multi-channel inbound marketing strategies tailored for global enterprise clients (B2B).

Funnel Optimization: Take ownership of the marketing automation tech stack to build lead-scoring models, behavioral email nurturing, and landing page optimization.

Paid & Organic Balance: Supervise paid acquisition strategies (Google Ads, LinkedIn Ads, Meta Ads) managed by the PPC team, ensuring they complement the long-term organic growth driven by the SEO and Content teams.

3. Core Marketing Operations (Budgeting & Analysis)

Budget ROI Allocation: Plan, allocate, and manage the monthly and quarterly marketing budget across paid ads, software tools, and external resources, ensuring minimum leakage and maximum ROI.

Competitor & Market Intelligence: Conduct ongoing competitor mapping and trend analysis in the tech service sector to keep Antier's positioning ahead of the market.

Vendor & Agency Management: Evaluate and manage relationships with external vendors, freelance creators, or PR agencies when scaling requires outsourcing.

4. Brand Governance & Community Advocacy

Unified Brand Voice: Act as the ultimate gatekeeper for Antier's global brand identity. Ensure that everything-from a 2-line tweet by SMM to a 2000-word whitepaper by the content team-maintains absolute professional consistency.

Community Engagement: Guide the Community Managers to design retention and engagement strategies that turn users/followers into active brand advocates.

5. Analytics & Leadership Reporting

Data Consolidation: Build and maintain unified tracking dashboards (using GA4, CRM data, and platform metrics) to get a clear picture of marketing performance.

Executive Reviews: Present deeply analytical weekly and monthly reports to the Management, focusing on metrics like Customer Acquisition Cost (CAC), pipeline velocity, and conversion rates.

Tech Innovation & AI Automation

While this is a core team-leadership and strategic role, the candidate must have a sharp eye for modern tech depth. The ideal candidate should have hands-on experience or deep workflow knowledge of AI automation via AI Agents to eliminate and automate repetitive tasks across marketing functions. This includes leveraging technology to optimize the writing team's research speed, scaling creative asset variations for SMM/PPC, running automated report compilation, and setting up automated conversational bots to triage inbound traffic within our community channels effectively.

Required Profile & Core Competencies

Experience Matrix: 8-12 years in B2B/IT Services or SaaS marketing, showing a clear career progression from an execution specialist to a Manager.

Domain Fluency: Must be able to speak the language of all sub-departments fluently. You should be able to critique ad copies with writers, discuss CPA/Quality Scores with PPC, analyze Core Web Vitals with SEO, and review engagement strategies with Community Managers.

Problem-Solving & Crisis Management: Ability to handle sudden dips in traffic/leads or manage PR/social media crises with calm, structured communication.

Tools Knowledge: Advanced proficiency with CRM & Automation hubs (HubSpot/Marketo), Analytics (GA4/Google Search Console), and collaboration tools.

Soft Skills: High emotional intelligence (EQ), leadership capability to manage diverse creative/technical teams, and exceptional written and verbal English communication.

Growth Marketing Manager — Enterprise

ABOUT THE ROLE

We are an enterprise AI company selling to large, regulated businesses with long sales cycles and multi-person buying committees. Marketing here runs on named accounts rather than broad campaigns, and every claim we make carries a number behind it.

This role owns the execution engine underneath that: demand generation, the marketing technology stack, performance marketing, search and answer-engine visibility, developer and customer marketing, and the reporting that proves any of it worked. It is a hands-on role in a small team — you build these systems yourself.

WHAT YOU WILL DO?

• Demand generation inside account plays. Build and ship the landing pages, sequences, personalised outreach and targeted social that account-based plays require, against a single list shared with sales.
• Own the martech stack end to end. CMS and hosting, GA4 and Tag Manager, CRM and marketing automation, attribution, SEO tooling and dashboards — selection, configuration, integration, access and cost.
• Website operations and technical SEO. Site and landing page builds, architecture, structured data, redirects, page speed, indexation.
• SEO and AEO. Own organic visibility, and build the tracking for how often we appear in AI-generated answers to buyer questions. This part has no established playbook.
• Performance marketing. Paid social to named buying-committee roles, retargeting and paid search — small budgets, tight tests, honest reporting.
• Developer marketing. Run the developer-facing surface with engineering — documentation and sandbox operations, sample repositories, technical content programming, developer events and hackathon presence, and adoption measurement.
• Customer marketing. Own the reference programme with sales — case studies, verified reviews on marketplaces andreview platforms, logo permissions, advocacy and reference calls.
• Events and community. Executive dinners, conferences, sponsorships and an invitation-only practitioner circle — logistics, follow-up and attributed pipeline.
• Reporting. One dashboard, one source of truth, reported weekly on pipeline influenced and accounts moved rather than lead volume.

WHAT WE ARE LOOKING FOR?

• 3–4 years in growth marketing, demand generation or marketing operations. Early-stage startup experience strongly preferred someone who has built a function, not inherited one that already ran.
• Hands-on across a modern martech stack — you have configured analytics and tag management, built automation workflows and shipped CMS pages yourself. We care that you have wired tools together, not which brands you used.
• Real technical SEO ability — audits, structured data, internal linking, redirect strategy, and confident use of crawl and keyword tools.
• Performance marketing you ran personally, with a view on what small B2B budgets can and cannot buy.
• Strong with spreadsheets, dashboards and light no-code automation. SQL is a bonus, not a filter.
• Comfortable with technical audiences and with customers — you can brief engineers on developer content, and ask a live customer for a case study or a review without flinching.
• Clear written English, and the judgement to start from context rather than a brief.
• Willing to be measured on pipeline influenced.

BONUS POINTS

• B2B enterprise or regulated-industry experience
• Account-based marketing
• Developer marketing or technical community work
• An informed opinion on how large language models surface brands
• Enough HTML and CSS to unblock yourself
• Exposure to both Indian and international markets.
• Apply with a page you shipped end to end, a dashboard you built, and one campaign that did not work and what you changed because of it.

About Us

Nova Benefits is building India's most loved employee health and wellness platform. We work with some of the country's best employers to give their teams access to high-quality healthcare, and we believe technology is the unlock that makes this possible at scale. We are not just another insurance broker. We think of ourselves as an HR tech company that happens to hold an IRDAI broking license. Our north star is employee happiness, not premium volume.

We are backed by Bessemer Venture Partners, SIG, Better Capital, Titan Capital, and Multiply Ventures, and we are a Series A company with a strong track record of building fast and building well.

Job Description

Location: Bengaluru | Type: Full-time 

Compensation: Up to 12 L

The Role

We're looking for a Demand Generation Lead to own how we generate pipeline for Nova, with email marketing and account-based marketing at the core of the role. You'll run the email marketing program end to end, from strategy and copy to automation and analytics, while building targeted ABM campaigns in partnership with Sales.

This role requires someone who's comfortable owning a number, not just a calendar. You'll be expected to build workflows using tools like n8n and use AI tools like Claude to move faster, so the demand engine keeps improving without needing more manual effort every quarter.

Success in this role is measured by pipeline contribution, campaign performance, and how much of the funnel runs on automation rather than manual work.

What You'll Own

• Pipeline: Own MQL and SQL generation from your campaigns, and how much of it converts into a real pipeline.
• Email Marketing: Run the full email calendar i.e nurture, lifecycle, transactional, and re-engagement including copy, segmentation, and testing.
• ABM: Build and run targeted campaigns against high-value accounts, working closely with Sales on account selection, messaging, and outbound sequences.
• Personalization: Build dynamic, segmented email experiences using behavioral triggers and intent data, and maintain a template library that stays consistent and keeps performing.
• Analytics: Own email performance, open rate, CTR, CTOR, conversion, unsubscribe rate, and revenue attribution and report out monthly with clear takeaways.
• Deliverability & Compliance: Manage sender reputation, SPF/DKIM/DMARC, list hygiene, and ensure campaigns stay compliant with CAN-SPAM, GDPR, and PDPA.
• Automation & Tools: Manage our marketing automation stack, and use tools like n8n and Claude to automate lead routing, enrichment, scoring, and repetitive campaign work.
• Team: Lead and mentor a small team of email marketing specialists, and work closely with Content, Design, Product Marketing, and Demand Gen to keep messaging aligned.

What We're Looking For

• 2-5 years of hands-on B2B email marketing experience, ideally in SaaS or tech.
• A track record of managing large-scale email programs (100K+ contacts).
• Strong hands-on experience with marketing automation tools ; HubSpot, Marketo, Zoho, or similar.
• Strong copywriting skills; you can write email content that's concise and actually persuasive.
• Solid understanding of email deliverability, segmentation, and compliance (CAN-SPAM, GDPR, PDPA).
• A data-driven approach, with real experience using tools like Google Analytics or Looker.
• Comfortable using AI and automation tools like Claude and n8n to speed up and scale campaign work.

Good to Have

• Experience in HR-tech, insurtech, payroll, or workforce management.
• Exposure to Account-Based Marketing (ABM) email strategies.
• Familiarity with CDPs (Customer Data Platforms) and advanced personalization tools.
• Prior experience managing or mentoring a small marketing team.

Why This Role

• Own a high-impact function with a direct line to pipeline and revenue.
• Work with modern AI and automation tools as a core part of how you operate, not an afterthought.
• Build the demand engine for one of India's fastest-growing insurance brokerages.
• Be part of a performance-driven culture where growth is based on impact and results.
• Direct visibility with leadership on a function that shapes the company's growth trajectory.
• 
  

How We'll Measure Success (First 6-12 Months)

• Pipeline and MQL/SQL growth from your campaigns.
• Email and ABM campaign performance (open, reply, and conversion rates).
• Share of your workflow that's automated versus manual.
• Cost per lead / cost per opportunity trending down over time.
• Improvement in list health and deliverability metrics.

Digital Marketing Expert - B2B ABM & Performance

About ProductNova:

ProductNova is a fast-growing product development startup. We are a team of Product and Business Growth Experts enabling organizations in building new Product Portfolios, Transform into Product organizations, Identify business opportunities, Innovate and Scale Businesses.

For early-stage organizations and startups, we shape ideas into products, identify the right customer base and product market fit, define the product, provide marketing and sales enablement, plan the GTM, launch, iterate and scale.

For established organizations, we Transform them into product organizations, identify business & product areas to scale and help revamp the products across new regions and customer segments. We enable innovation, build new product portfolios and help grow the businesses Exponentially.

We are also building our own B2B SaaS Products

The Role:

As a Digital Marketing Expert at ProductNova, you will play a pivotal role in shaping and executing comprehensive digital marketing strategies to drive product and business growth. You will be responsible for driving marketing campaigns across channels and growing our businesses.

Key Responsibilities:

B2B SaaS Marketing Expertise: Lead generation, SEO, PPC, CRM tools, ABM, and data-driven campaigns. Excellence in aligning sales strategies, customer journey mapping, and delivering measurable growth through innovative marketing.

ABM And Performance Marketing: Identify, source and nurture high-value accounts, crafting personalized campaigns, optimizing paid channels, and measuring ROI across digital touchpoints. Align marketing with sales to accelerate pipeline and deliver scalable, impactful campaigns that balance brand visibility with revenue-focused outcomes.

Lead Generation: Build and optimize B2B and B2C Lead gen pipeline for ProductNova and its clients for their respective products and services across channels.

Digital Marketing Strategy: Formulate and execute robust digital marketing strategies aligned with ProductNova, our partner objectives and overall business goals. Tweak and optimize existing strategies to grow revenue 2X.

Campaign Management: Oversee the end-to-end management of digital marketing campaigns, ensuring seamless execution and optimization for maximum ROI. Utilize data-driven insights to continuously refine and enhance campaign performance.

Channel Expertise: Demonstrate expertise across various digital marketing channels, including but not limited to Meta, Google, SEO, SEM, social media, Email marketing, and Content marketing. Identify new and emerging channels to explore and incorporate into the overall marketing mix.

Analytics and Reporting: Implement robust analytics frameworks to measure and analyze the performance of digital marketing campaigns.

Qualifications:

• Any professional degree/MBA in Digital marketing.
• Min 2 yrs+ experience in B2B Digital marketing with a focus on product and business growth.
• Strong leadership skills with the ability to motivate a high-performing team.
• In-depth knowledge of digital marketing channels, tools, and analytics platforms.
• Exceptional analytical and problem-solving abilities.
• Excellent communication and interpersonal skills.

If you are a results-driven digital marketing professional with a passion for driving business growth, we invite you to join our dynamic team at ProductNova.

Job Description

Marketing Executive / Marketing Manager

Department: Marketing

Location: Bangalore

About the Role

We are seeking a dynamic and results-driven Marketing Executive / Marketing Manager to lead channel marketing initiatives that drive partner engagement, enhance brand visibility, and support business growth. The role is responsible for planning and executing marketing campaigns aligned with the sales calendar, enabling the sales team with effective marketing collateral, and ensuring consistent communication with channel partners.

The ideal candidate will collaborate closely with Sales, Product, Design, and Leadership teams to build impactful marketing programs that improve partner participation, generate demand, and strengthen product adoption.

Key Responsibilities

Channel Partner Marketing

• Develop and execute marketing initiatives focused on engaging channel partners.
• Manage partner communication through WhatsApp, email campaigns, push notifications, newsletters, and other digital channels.
• Build and maintain a consistent communication calendar to improve partner awareness and engagement.

Campaign Planning & Execution

• Plan and execute marketing campaigns aligned with the sales and product calendar.
• Drive product launch campaigns, incentive and payout campaigns, seasonal promotions, and business initiatives.
• Monitor campaign performance and optimize campaigns based on engagement metrics and business outcomes.

Sales Enablement

• Create and maintain high-quality marketing collateral, including:
• Product brochures
• Sales presentations and pitch decks
• One-pagers
• Banners and promotional creatives
• Product FAQs
• Campaign communication materials
• Ensure the sales team has access to updated marketing assets that support customer acquisition and partner engagement.

Regional Marketing Support

• Partner with regional sales teams to execute localized marketing initiatives.
• Support field marketing activities, partner events, webinars, roadshows, and activation campaigns.
• Customize campaigns and collateral based on regional business requirements.

Cross-Functional Collaboration

• Work closely with Sales, Product, Design, Operations, and Leadership teams to ensure timely campaign execution.
• Gather feedback from sales teams and channel partners to continuously improve marketing effectiveness.

Reporting & Analytics

• Track campaign performance using predefined KPIs.
• Prepare regular reports on campaign engagement, partner participation, lead generation, and overall marketing effectiveness.
• Recommend improvements based on campaign analytics and business feedback.

Key Performance Indicators (KPIs)

• Campaign engagement and reach
• Partner participation and activation
• Lead generation support for the sales team
• Product campaign adoption
• Sales enablement effectiveness
• Timely delivery of marketing campaigns
• Quality and effectiveness of marketing collateral
• Regional campaign execution success
• Feedback and satisfaction from channel sales teams

Qualifications

Education

• Bachelor's degree in Marketing, Business Administration, Communications, or a related discipline.
• MBA in Marketing is preferred.

Experience

Marketing Executive

• 1–4 years of experience in marketing, preferably in B2B, FinTech, Financial Services, or Channel Marketing.

Marketing Manager

• 5–8 years of experience managing marketing campaigns, partner engagement, and sales enablement initiatives.

Required Skills & Competencies

• Strong campaign planning and execution capabilities.
• Excellent written and verbal communication skills.
• Experience managing email marketing, WhatsApp campaigns, and digital communication channels.
• Ability to create compelling marketing collateral and presentations.
• Strong stakeholder management and cross-functional collaboration skills.
• Analytical mindset with the ability to interpret campaign performance and recommend improvements.
• Excellent project management and organizational skills.
• Proficiency in Microsoft Office and Google Workspace.
• Experience with CRM and marketing automation platforms is preferred.
• Familiarity with Canva, Adobe Creative Suite, or similar design tools is an advantage.

Preferred Industry Experience

• FinTech
• Financial Services
• Wealth Management
• Investment Platforms
• Banking & NBFC

Success in This Role

A successful candidate will:

• Drive consistent engagement with channel partners through structured marketing initiatives.
• Execute high-impact campaigns aligned with business and sales objectives.
• Improve product awareness and partner participation.
• Enable the sales team with timely and effective marketing collateral.
• Support lead generation and revenue growth through strategic marketing programs.
• Build a scalable partner marketing engine that strengthens brand recall and business performance.

We’re seeking a Marketing Campaign Manager to help coordinate our marketing team and turn strategic priorities into focused, measurable campaigns.

This is a hands-on coordination role for someone who understands B2B marketing, knows how the pieces of a campaign fit together, and is comfortable working with broad objectives and turning them into an actionable plan for a team of specialists while also seeing it through to completion.

The Role:

The current marketing department includes specialists working across content, digital marketing, design, analytics, social media, and other channels. The Marketing Campaign Manager will serve as the day-to-day point person who works directly with the specialists and keeps their efforts coordinated, prioritized, and focused on our primary objective: generating qualified leads and supporting sales growth.

Working with company leadership, you will help translate broader goals and targets into digital marketing initiatives and campaigns, assign and coordinate deliverables, monitor progress, identify roadblocks, and ensure that marketing activities contribute to business objectives. In other words, you will be the connector bridging organizational leads and broad strategies into actionable and measurable initiatives.

Key Responsibilities:

• Bridge marketing strategies and business priorities into actionable campaigns, projects, timelines, and deliverables.
• Coordinate writers, designers, analysts, digital marketers, and other specialists to keep campaigns moving forward.
• Maintain the team's focus on high-priority lead-generation and pipeline objectives.
• Coordinate multi-channel campaigns across paid media, landing pages, email, content, social media, and other relevant channels towards the primary objectives of the business.
• Work with analytics specialists to monitor campaign performance, lead generation, conversions, and other key KPIs.
• Identify campaign bottlenecks, missed deadlines, or competing priorities and help resolve them.
• Provide regular updates to marketing and company leadership on campaign progress, performance, challenges, and opportunities.
• Help build a culture where marketing success is measured by business impact rather than simply by the volume of content or activities completed.

What We're Looking For

• 4+ years of experience in B2B marketing, campaign management, demand generation, marketing coordination, or a related coordinator role.
• Experience coordinating campaigns involving multiple marketing disciplines and team members.
• Strong understanding of lead generation, conversion funnels, digital campaigns, ad platforms, and B2B sales cycles.
• Ability to take a broad objective and independently translate it into a clear and actionable campaign plan.
• Strong project management, organization, communication, and follow-through.
• Comfortable working with marketing data and using performance metrics to guide priorities and decisions.
• Experience working with sales teams and understanding how marketing contributes to pipeline development.
• Experience in cybersecurity, technology, SaaS, IT services, or another complex B2B industry is an advantage.

We're looking for someone who naturally asks how our initiatives contribute to our goals and what can be done to improve things even further on the next campaign.

If you're equally comfortable discussing campaign strategy, coordinating a team, reviewing performance data, and making sure an important landing page actually gets launched, we'd like to hear from you.

Help new products find their first customers in the US, and teach our systems how you do it.

Daemon Ventures is a US technology company that builds and runs internet businesses with a very small team and heavy use of AI. We are looking for a growth lead who has personally taken products from zero to their first paying customers in the US market.

What you'll do

- Review how each new business goes to market: the plan, the actual ads, landing pages, emails and sign-up flow, and the numbers that come back. Say clearly what to change, and why.

- Diagnose. When a number is bad, work out whether the problem is the audience, the offer, the page or the channel, and what to try next.

- Turn what works into repeatable playbooks, so every future launch starts from what the last one learned.

- Bring in specialists (search, outbound, paid social, communities, marketplaces) when a problem needs deep craft, and judge their work.

Who you are

- Senior and hands-on. 6–10 years in growth or marketing, at least 3 of them personally acquiring US customers for a software product, an app or an online business. You ran the channels yourself, not only through agencies or a team.

- Taken a product from near zero to real US traction, with numbers you can show.

- A diagnostician. You can read a funnel and find the leak, and you think in experiments. You read results honestly, including when the answer is "this channel doesn't work for this product."

- A clear writer. You explain your reasoning so that others can act on it.

- Energized by working alongside AI. Most execution here is automated; your judgment is what makes it better.

Details

- Full-time and remote within India, engaged as an independent contractor.

- ₹45–55 LPA based on experience, plus equity.

- Process:

1. A short application with a 20-minute exercise.
2. A conversation with the founder.
3. A second conversation.

To apply: https://docs.google.com/forms/d/e/1FAIpQLSdB-KJIUnkbNbXWCdqJmTEFGbHglT5_2wqIcsVPN_QKaQTG1A/viewform

The application includes the exercise. Please don't send a CV alone.

Strong B2B Digital Marketing Profile with hands-on performance marketing and lead-generation focus (Google + LinkedIn)

2

Mandatory (Experience 1) – Must have 3+ years of proven hands-on experience running B2B lead-generation campaigns end to end with measurable results (MQL/SQL volume, cost-per-lead, lead-to-opportunity conversion)

3

Mandatory (Tech skill 1) – Must have hands-on experience planning, launching and optimising Google Ads (Search/Display/Remarketing) against agreed CPL and ROI targets

4

Mandatory (Tech skill 2) – Must have hands-on experience with LinkedIn Campaign Manager (Sponsored Content/Lead Gen Forms/retargeting) using job-title/industry/company-size/account-based targeting and Meta (Facebook) Ads Manager

5

Mandatory (Tech skill 3) – Must have daily, practical use of AI tools (ChatGPT/Claude/AI agents/automations) for content, campaigns and reporting

6

Mandatory (Tech skill 4) – Must have hands-on SEO experience with tools such as Google Search Console/SEMrush/Ahrefs, plus awareness of AEO/AI-driven search

7

Mandatory (Tech skill 5) – Must have working knowledge of Google Analytics/Google Tag Manager and conversion tracking setup

8

Mandatory (Tech skill 6) – Must have experience with email marketing and CRM tools (HubSpot/Zoho or similar) for outbound campaigns and contact-database enrichment

9

Mandatory (Content) – Must have experience creating or briefing B2B content and sales collateral (ad copy/case studies/whitepapers/pitch decks/testimonials)

10

Mandatory (Communication) – Must have strong written English with the ability to write sharp ad copy and professional LinkedIn content for a business audience

11

Mandatory (Education) – Must have a Bachelor’s degree in Marketing/Business/Communications or a related field

12

Mandatory (Domain) – B2B SaaS products/ B2B tech services//B2B Marketing firms

13

Mandatory (Note) - This is an IC role as of now

About Navtech

Navaratan Technologies (Navtech) is a B2B enterprise AI company founded in 2013. It is headquartered in Wilmington, Delaware, with its delivery hub in Hyderabad, and serves 300+ clients across 11 countries.

Navtech builds agentic AI platforms for banking and financial services. It is recognized as a Gartner Sample Vendor in the enterprise agentic AI landscape.

Role summary

You will build and run Navtech's demand generation engine for US mid-market banks, credit unions, and financial services firms. You'll use Navtech's marketing collateral across email, LinkedIn, paid media, and events to generate qualified sales meetings and measurable pipeline for the banking sales team.

This is not a cold-calling or closing role. You own the top of the funnel and hand qualified meetings to sales.

Key responsibilities

• Targeting and segmentation. Define and maintain the target account list, for example community and regional banks of roughly $1B–$20B in assets, credit unions, and specialty lenders. Map buying committees such as the CIO/CTO, COO, Chief Digital Officer, Head of Retail Banking, and Head of Risk.
• Email campaigns. Plan and run multi-touch outbound and nurture sequences that hold up for a banking audience. Manage domain health, deliverability, and CAN-SPAM compliance.
• LinkedIn. Run Navtech's company page content calendar for BFSI. Build thoughtleadership posts for leadership profiles. Run Sales Navigator-driven outreach programs.
• Paid media. Plan, launch, and optimize LinkedIn Ads and Google Ads campaigns aimed at target accounts. Own budget, cost per lead, and cost per meeting.
• Events. Identify and plan participation in US banking events, such as ICBA Capital Summit, ABA conferences, BAI Beacon, Finovate, Money20/20, and state banking association meetings. Run webinars and virtual roundtables. Handle pre-event outreach and post-event follow-up.
• Collateral use. Turn existing case studies, product pages, and decks into campaign assets like one-pagers, email copy, ad creative briefs, and landing pages, working with the designer, content writer, and web developer.
• Lead qualification and handoff. Agree lead stages (MQL to SQL) with sales, qualify inbound and campaign responses, and book meetings for the banking sales team.
• Reporting. Track and report weekly on the funnel: reach, engagement, MQLs, meetings booked, sales-accepted leads, pipeline value, and channel ROI.

Success metrics (first 6–12 months)

• Qualified meetings per month accepted by the banking sales team (target set jointly with sales)
• Pipeline value sourced by marketing
• Cost per qualified meeting, by channel
• Growth in engagement from target accounts, measured by account coverage and multi-contact engagement

Requirements

• 5–8 years in B2B demand generation or growth marketing, with at least 3 years targeting US buyers
• Hands-on experience running email, LinkedIn (organic and paid), Google Ads, and event campaigns end to end
• Working knowledge of CRM and marketing automation tools (HubSpot or Salesforce), data tools (Apollo, ZoomInfo, or similar), and LinkedIn Sales Navigator and Campaign Manager
• Strong written English suited to senior US financial services executives
• Analytical and comfortable owning budgets, attribution, and funnel metrics
• Willing to work with regular overlap with US Eastern time

Preferred

• Experience marketing to US banks, credit unions, fintechs, or regulated industries
• Familiarity with how banks buy technology: long cycles, vendor risk and compliance reviews, committee decisions
• Exposure to account-based marketing (ABM)
• Understanding ofAI or enterprise software positioning

A BIT ABOUT US

Appknox is a leading AI-native mobile application security platform trusted by enterprises around the world. Recognized by Gartner and G2, Appknox helps organizations secure mobile applications throughout their lifecycle through automated security testing, continuous monitoring, and actionable intelligence.

Headquartered in Singapore with engineering based in Bengaluru, Appknox serves customers across North America, the Middle East, Southeast Asia, Japan, and India. Our customers include Fortune 500 companies, governments, financial institutions, and digital-first enterprises that rely on Appknox to secure their mobile ecosystem.

We are a profitable, fast-growing B2B SaaS company with a highly collaborative culture and ambitious plans to shape the future of application security in the AI era.

About The Role

Application security is undergoing a fundamental shift. AI is changing how software gets built, how vulnerabilities emerge, how security teams investigate and prioritise risk, and how enterprise buyers discover and evaluate security platforms.

Appknox has spent more than a decade building deep expertise in mobile application security. Our next chapter requires us to evolve both what Appknox stands for and how effectively we take that story to market.

We are looking for a hands-on Lead for GTM Marketing to translate Appknox’s product, positioning and business priorities into integrated go-to-market programmes that create awareness, engagement and pipeline.

You will lead the GTM marketing team and own demand generation, campaigns, ABM, website and conversion, organic discovery, content activation, field marketing and events. You will work as a peer to Product Marketing, partnering closely with Sales, Product and leadership to connect market strategy with disciplined execution.

This is not a role for someone who only manages agencies, runs isolated campaigns or waits to receive briefs. You will help determine where marketing should focus, challenge assumptions, build the operating plan, develop the team and remain close enough to execution to maintain a high quality bar.

What You Will Own

1. GTM strategy 

Translate Appknox’s product, positioning and revenue priorities into a focused GTM strategy, operating plan and measurable goals.

For each significant opportunity, help answer:

Who are we trying to influence? What problem matters to them? What do we want them to believe? What should we take to market? Through which channels? What commercial outcome should it create?

You will:

• Lead and develop the GTM marketing team, creating clarity around priorities, ownership, quality and performance.
• Build quarterly and annual GTM plans aligned with company, product and regional revenue priorities.
• Prioritise across markets, audiences, channels and opportunities rather than allowing every request to become a campaign.
• Manage relevant budgets, agencies and specialist partners.
• Establish clear operating rhythms across GTM Marketing, Product Marketing, Sales and Product.

2. Demand Generation and Integrated Campaigns

Build integrated programmes that create qualified demand and contribute meaningfully to pipeline.

You will:

• Own marketing-sourced and marketing-influenced pipeline targets, measurement and review rhythms.
• Design programmes across inbound, paid, organic, content, webinars, retargeting and emerging acquisition channels.
• Connect campaigns to defined audiences, customer problems, offers, conversion paths and commercial outcomes.
• Diagnose funnel performance and work with Sales and revenue operations to improve conversion.
• Identify successful GTM plays that can be repeated and scaled.

Success will be measured through qualified engagement, opportunity creation and progression, pipeline contribution and conversion-not campaign activity alone.

3. Account-Based and Segment GTM

Partner with Sales and Product Marketing to build focused programmes for priority accounts, industries, personas and regions.

You will:

• Identify segments and accounts where focused marketing can create disproportionate impact.
• Understand buying committees, account-level triggers and market-specific context.
• Work with Product Marketing to develop relevant narratives by segment and buyer.
• Design integrated ABM programmes, offers, landing experiences and content.
• Coordinate marketing engagement with SDR and sales outreach.
• Track account engagement, opportunity creation and progression.

At Appknox, ABM should combine account insight, buying committee, customer problem, narrative, offer and sales motion-not simply apply advertising to an account list.

4. Website, Organic Discovery and Conversion

Transform Appknox.com into an active GTM and experimentation engine.

You will own or drive:

• Information architecture and messaging activation.
• Product, use-case, industry, persona, regional and competitive pages.
• Campaign landing experiences and conversion paths.
• Website experimentation and performance measurement.
• SEO and evolving AI-led discovery across platforms such as ChatGPT, Gemini and Perplexity.

You will develop a measurement system connecting discoverability, relevance, engagement, conversion and pipeline. Traffic, rankings and AI mentions alone are not success.

5. Product Launches and Market Activation

Partner with Product Marketing and Product to take new capabilities and products to market.

Product Marketing will lead customer insight, ICP definition, positioning, competitive differentiation and product narrative. You will lead GTM planning and activation across campaigns, website, content, distribution, organic discovery, sales activation, field programmes and amplification.

This is not a downstream handoff. You will participate in launch strategy, contribute market and performance insight, and help test whether the positioning works when exposed to buyers.

6. Content and Thought Leadership

Lead the GTM content agenda and the team responsible for bringing it to life.

You will:

• Determine what Appknox should talk about based on customer problems, market shifts, buyer demand and the company’s strategic point of view.
• Guide the development of category narratives, research-led content, technical thought leadership, competitive content, executive communications and campaign assets.
• Build content distribution into every major initiative rather than treating publication as the finish line.
• Maintain a consistently high standard of clarity, substance and differentiation.

Every significant content investment should answer: Who are we trying to influence? What belief are we trying to change? What should happen after they consume it?

7. Field Marketing and Events

Own the GTM strategy and marketing execution for priority industry events, executive programmes, regional activations and field initiatives.

You will:

• Select and prioritise events based on target audiences, market objectives and commercial potential.
• Build pre-event, onsite and post-event motions with Sales.
• Develop programmes that create meetings, progress target accounts and deepen customer and partner relationships.
• Establish consistent measurement for event-sourced and event-influenced pipeline.
• Balance global consistency with the realities of different regions and sales motions.

8. Market Intelligence and Experimentation

Work with Product Marketing to continuously monitor competitor positioning, market narratives, buyer behaviour, campaign signals, organic discovery and emerging security themes.

Product Marketing will lead the strategic implications for positioning and product. You will ensure relevant market and performance signals translate rapidly into GTM action.

Work Expectations

First 60 days

• Understand Appknox’s market, customers, product portfolio, team, current GTM programmes, website funnel, organic presence and competitive landscape.
• Establish performance baselines and clarify team ownership and operating rhythms.
• Identify the three to five highest-leverage GTM opportunities or leaks.
• Build the initial GTM and experimentation roadmap.

Within 90 days

• Ship meaningful website, campaign or conversion improvements.
• Launch the first focused account or segment programmes with Sales.
• Improve the speed at which narratives, campaigns and landing experiences reach the market.
• Establish practical measurement connecting marketing programmes to qualified engagement, opportunities and pipeline.
• Create clearer briefs, priorities and performance expectations for the GTM marketing team.

Within 6 months

• Stronger market association between Appknox and the strategic application-security themes it chooses to own.
• Improved qualified organic engagement and conversion.
• One or two repeatable account, segment or regional GTM plays.
• Faster and more disciplined website and campaign experimentation.
• Better coordination across GTM Marketing, Product Marketing, Sales and Product.
• Clearer visibility into which channels, narratives and programmes influence pipeline.
• A repeatable system for taking new products and market narratives to market.

Personality Traits We Admire

• Strategic thinker with strong execution skills.
• Curious, commercially minded, and customer obsessed.
• Comfortable with ambiguity and fast-moving environments.
• Strong collaborator who can influence cross-functional teams.
• Excited by AI and emerging technologies.
• Eager to build and grow with the company over the long term.

What We Are Looking For

• 7–10 years of B2B SaaS marketing experience, ideally within technical SaaS, cybersecurity or enterprise software.
• Experience leading or managing a marketing team, with the ability to set direction, develop people and maintain a strong execution bar.
• Demonstrated ownership of integrated GTM programmes and measurable pipeline outcomes.
• Strong understanding of product positioning and messaging, with the ability to turn strategy into market-facing activation.
• Experience working closely with Sales on demand generation, ABM, field marketing or regional programmes.
• Strong digital and website fundamentals, including conversion optimisation and organic discovery. Familiarity with AEO and GEO is valuable, but deep SEO specialisation is not required.
• Ability to understand technically complex products and simplify them without losing substance.
• Strong analytical capability and a desire to understand why a metric moved—not simply report that it did.
• Excellent writing, storytelling and communication skills.
• Ability to move between strategic thinking, team leadership and hands-on execution.
• Comfort operating in ambiguity, making trade-offs and building systems where none currently exist.
• Low ego, high ownership and the confidence to challenge assumptions constructively.

Interview Process

Round 1: Hiring Manager

Round 2: Functional Case Study

Round 3: Marketing + Sales Panel

Round 4: Co-founder Discussion

Round 5: HR Discussion

Compensation and Benefits

• Competitive compensation and ESOP opportunities.
• Flexible work environment.
• Comprehensive health insurance for employees and their families.
• Opportunity to work with global customers and cutting-edge AI and cybersecurity technologies.

Why Join Appknox?

Ownership and Impact

Shape how a global cybersecurity company is positioned in the market and influence strategic decisions across the business.

Growth Opportunity

This role offers a clear path toward building and leading the product marketing function as Appknox scales.

High Visibility

Work closely with company leadership and collaborate across Product, Engineering, Sales, and Customer Success.

Continuous Learning

We believe in experimentation, curiosity, and helping people grow beyond their current role.