About Wishup :
Wishup is India's largest remote work platform (since 2017), connecting global businesses with top remote professionals in roles such as Virtual Assistants, Operations/Admin Managers, Executive Assistants, Project Managers, Bookkeepers, and Accountants. With a stringent 0.1% acceptance rate, each professional is upskilled and managed via our AI-based remote work tool.
Backed by marquee investors (Orios Ventures, Inflection Point Ventures, 500 Startups, and Tracxn Labs), Wishups' leadership team includes alumni from premier institutes like IIT Madras, IIM Ahmedabad, IIT Kanpur, IIT Bombay, and DCE.
About the role:
Key notes:
Profile - Head of Marketing
Role - Full-time
Grade - AVP
Location - Bengaluru
Work hours - Mon to Fri
What will you do?
The Marketing Leader will own end-to-end marketing strategy, execution, and performance across paid, organic, influencer, affiliate, app, and brand channels.
This role requires a marketing leader who can:
- Scale demand generation efficiently
- Build and maintain strong brand positioning
- Improve lead quality and conversion rates
- Manage a multi-functional team
- Align closely with Sales, Product, and Customer Success
You will be responsible for both immediate performance outcomes and long-term brand equity.
Key Responsibilities
1. Multi-Channel Growth & Demand Generation
- Lead strategy and execution across Google Ads (Search, Demand Gen), Meta Ads, and Influencer
- Marketing, Affiliate Marketing, App Marketing, and Email Marketing.
- Optimize campaigns for SOW-qualified leads and revenue.
- Drive improvements in CAC, LTV/CAC ratio, and channel efficiency.
- Continuously test, iterate, and scale successful initiatives.
2. Organic Growth & Authority Building
- Own SEO strategy (blogs, pages, long-tail content, ICP-focused content).
- Improve AI Overview and LLM visibility through entity-based content strategy.
- Build brand authority via digital PR, thought leadership, and strategic placements.
- Implement AI-enabled content workflows for scalability.
3. Brand Strategy & Positioning
- Define and refine brand narrative and messaging.
- Ensure consistency across the website, campaigns, email, influencer, and PR.
- Position Wishup as an operations partner, not just a service provider.
- Collaborate with Product and Sales to ensure alignment between promise and delivery.
4. Team Leadership & Cross-Functional Collaboration
- Manage a team including performance marketers, SEO writers, social media managers, designers, and app marketing resources.
- Set KPIs, conduct regular performance reviews, and drive accountability.
- Build scalable marketing systems and reporting dashboards.
- Work closely with Sales and Customer Success to improve funnel quality and retention.
5. Data & Performance Management
- Build full-funnel visibility across marketing channels.
- Identify bottlenecks and improve lead-to-close conversion.
- Analyse brand search growth and channel-level attribution.
- Present regular performance insights to founders and leadership.
What are we looking for?
- 5+ years of experience in growth, performance, or full-stack marketing.
- 3+ years managing multi-functional marketing teams.
- Proven experience scaling paid channels (Google & Meta).
- Strong understanding of SEO and organic growth strategy.
- Experience with influencer and affiliate marketing ecosystems.
- Strong analytical skills with proficiency in Excel/Sheets and marketing attribution tools.
- Experience working closely with Sales and Customer Success teams.
Preferred :
- Experience in B2B services, SaaS, or outsourcing businesses.
- Experience building brand authority in competitive markets.
- Experience leveraging AI tools for marketing workflows.
Core Competencies :
- Strategic thinking with a strong execution focus
- Data-driven decision making
- Strong team leadership and stakeholder management
- High ownership and accountability
- Clear and structured communication
Success Metrics :
- Marketing-sourced revenue growth
- Improvement in channel-level CAC
- Growth in brand search volume
- Increase in AI/organic visibility
- Improvement in lead-to-SOW conversion rates
- Team performance and output velocity
What's in it for you?
- Receive a more-than-competitive salary plus benefits
- Performance-driven and transparent work culture
- Enjoy a culture with opportunities for growth and learning
Shubham Vishwakarma
Full Stack Developer - Averlon
About Wishup Technology Pvt Ltd
About
Wishup is India’s largest remote work platform (since 2017), connecting global businesses with top remote professionals in roles such as Virtual Assistants, Operations/Admin Managers, Executive Assistants, Project Managers, Bookkeepers, and Accountants. With a stringent 0.1% acceptance rate, each professional is upskilled and managed via our AI-based remote work tool.
Backed by marquee investors (Orios Ventures, Inflection Point Ventures, 500 Startups, and Tracxn Labs), Wishup’s leadership team includes alumni from premier institutes like IIT Madras, IIM Ahmedabad, IIT Kanpur, and DCE.
Connect with the team
Company social profiles
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We are hiring, young, enthusiastic, dynamic, smart and experienced individual to be a part of our expanding marketing chain of Casey Food division. If you have –
- A Bachelor’s degree, with sales as your core dream.
- Proven Sales Experience.
- Fantastic track record of meeting sales target.
- A passion towards multitasking and team building.
- Ability to work under pressure.
- Strong problem-solving, organizational and management skills.
- Excellent negotiation, convincing and consultative sales expertise.
- Effective communication skills.
- Exceptional customer orientation knowledge.
Then you are the one to whom we are searching for. Being the Sales head of a district, you will dispose the following job responsibilities:
- Manage sales operations in assigned district to achieve revenue goals.
- Supervise sales team members; the BSMs, on daily basis and provide guidance whenever needed.
- Identify skill gaps and conduct trainings to sales team.
- Work with team to implement new sales techniques to obtain profits.
- Assist in employee recruitment, promotion, retention and termination activities.
- Conduct employee performance evaluation and provide feedback for improvements.
- Contact potential customers and identify new business opportunities.
- Stay abreast with customer needs, market trends and competitors.
- Maintain clear and complete sales reports for management review.
- Build strong relationships with customers for business growth.
- Analyze sales performances and recommend improvements.
- Ensure that sales team follows company policies and procedures at all times.
- Develop promotional programs to increase sales and revenue.
- Plan and coordinate sales activities for assigned projects.
- Provide outstanding services and ensure customer satisfaction.
We are looking the following skill sets within a prospective candidate –
- Strong verbal and written communication skills.
- A versatile personality with above average organizational and planning skills.
- A person with critical thinking and problem solving ability.
- A good team player with creation and handling of team.
- A customer centric person with customer centric business agenda.
- An exemplar having capacity to analyze marketing trends, and promoting product, service and promotional activities.
- A person who can develop transparent marketing strategies to expand brand recognition.
Experience –
3 – 8 years in FMCG/Retail of Insurance Marketing.
CTC –
20,000 fixed as regular salary, and 5, 000 as TA. Total = 25,000.
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- A Bachelor’s degree, with sales as your core dream.
- Proven Sales Experience.
- Fantastic track record of meeting sales target.
- A passion towards multitasking and team building.
- Ability to work under pressure.
- Strong problem-solving, organizational and management skills.
- Excellent negotiation, convincing and consultative sales expertise.
- Effective communication skills.
- Exceptional customer orientation knowledge.
Then you are the one to whom we are searching for. Being the Sales head of a district, you will dispose the following job responsibilities:
- Manage sales operations in assigned district to achieve revenue goals.
- Supervise sales team members; the BSMs, on daily basis and provide guidance whenever needed.
- Identify skill gaps and conduct trainings to sales team.
- Work with team to implement new sales techniques to obtain profits.
- Assist in employee recruitment, promotion, retention and termination activities.
- Conduct employee performance evaluation and provide feedback for improvements.
- Contact potential customers and identify new business opportunities.
- Stay abreast with customer needs, market trends and competitors.
- Maintain clear and complete sales reports for management review.
- Build strong relationships with customers for business growth.
- Analyze sales performances and recommend improvements.
- Ensure that sales team follows company policies and procedures at all times.
- Develop promotional programs to increase sales and revenue.
- Plan and coordinate sales activities for assigned projects.
- Provide outstanding services and ensure customer satisfaction.
We are looking the following skill sets within a prospective candidate –
- Strong verbal and written communication skills.
- A versatile personality with above average organizational and planning skills.
- A person with critical thinking and problem solving ability.
- A good team player with creation and handling of team.
- A customer centric person with customer centric business agenda.
- An exemplar having capacity to analyze marketing trends, and promoting product, service and promotional activities.
- A person who can develop transparent marketing strategies to expand brand recognition.
Experience –
3 – 8 years in FMCG/Retail of Insurance Marketing.
CTC –
20,000 fixed as regular salary, and 5, 000 as TA. Total = 25,000.
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Full Stack Developer - Averlon