Head of Marketing

Job description

SEO & Generative AI Visibility Specialist

Experience: 57 Years

Location: Gurgaon/Work from office

We are looking for an experienced SEO & AI Search Visibility Specialist who understands how Generative AI platforms (ChatGPT, Gemini, Perplexity, Claude) surface companies when users ask for recommendations.

This role goes beyond traditional SEO.

The ideal candidate has hands-on experience in entity-based SEO, brand authority building, third-party citations, and AI-driven search ecosystems.

Key Responsibilities

1. Generative AI & LLM Visibility (Core Responsibility)

Ensure brand visibility across Generative AI platforms such as ChatGPT, Gemini, Perplexity, and Claude.

• Improve entity recognition for company name, services, and geography (India, Gurgaon, NCR).
• Track and test brand mentions for high-intent AI queries.
• Optimize content and external signals that influence AI-generated answers.

2. Authority & Third-Party Platform Optimization

• Build and optimize presence on AI-trusted platforms such as:

Clutch, G2, GoodFirms, DesignRush

Crunchbase, LinkedIn, industry directories

• Drive authoritative mentions through digital PR, guest content, and partnerships.

• Maintain consistency of brand, services, and positioning across all platforms.

3. SEO for AI-Enhanced Search

Develop SEO strategies aligned with AI Overviews, conversational search, and semantic search.

Optimize for featured snippets, FAQs, and long-form answers used by AI systems.

• Implement Schema.org / structured data to enhance AI readability.
• Build topic clusters around software consulting, delivery models, and industry expertise.

4. Technical & On-Page SEO

• Perform technical SEO audits (crawlability, indexing, Core Web Vitals).
• Improve site architecture and internal linking for topical authority.
• Collaborate with engineering and content teams to ensure SEO best practices.

5. Measurement & Experimentation

• Track performance across:

Google Search Console & Analytics

AI platforms (manual testing + tooling)

• Run experiments to understand how AI systems pick sources and citations.

• Document learnings and continuously refine strategies.

Required Skills & Qualifications

• 5–7 years of proven SEO experience with measurable growth.

• Strong understanding of:

Entity-based & semantic SEO

E-E-A-T and brand authority signals

AI Overviews and conversational search

• Experience optimizing for non-Google discovery channels.

• Ability to work cross-functionally with content, marketing, and engineering teams.

• Strong analytical, documentation, and communication skills.

Preferred Experience

• Experience with LLM optimization / Generative Engine Optimization (GEO / LLMO).
• Familiarity with how AI models source information.
• Background in Software consulting, or tech services.
• Experience with digital PR, programmatic SEO, or automation.

• Own and Maintain our interface. Built in Go, React and an event-driven architecture under the hood
• We work with complex data types and relations. Design our database (postgres) and maintain our S3 buckets.
• Build an infra which will work super-fast on cloud servers and runs reliably on-prem
• Develop a user-centric platform by helping us with ruthless prioritization of features
• Have an eye for detail especially when it comes to visual appeal
• 
  

What you bring to the table

• You have full-stack experience with relevant technologies (Go, React, Typescript)
• You know how to go from 0-to-1
• You have strong communication skills
• You thrive in a collaborative team setting

Role : Lead – Influencer Marketing

Overview of job -

Our client is the world’s largest media investment company and is a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are looking to hire a Partner – Influencer Marketing to join us. In this role, you will be leading the advocacy narrative for the largest FMCG organization in India. An individual with expertise in digital marketing/planning, an entrepreneurial mindset and a knack for influencer marketing are key areas of strength that will be expected of the right candidate. Ready to build the influencer marketing ecosystem for working with a team of 15+ young minds specializing in the space of digital & influencer marketing. The role entails managing and building the influencer scope for more than 50 brands.

The 5 key pillars of the job -

A) Liaison with the global team and local to maintain and further develop a strategic narrative on influencer marketing

B) Blur lines between digital planning and influencer planning to drive effectiveness

C) Develop and deliver creative - first of its kind advocacy solutions for brands

D) Create a measurable framework on influencer marketing. E) Understanding of social media, digital marketing and content marketing ecosystem will be important elements to this role.

We are currently looking for a 10+ years’ experience individual, based out of Mumbai to join us. 

Minimum qualifications:

• Graduate – Mandatory, Post graduate – Preferred

• Minimum 10+ years’ experience with 4+ years of experience in digital marketing/digital planning/performance marketing

• Should have previously managed a team

• Experience in influencer marketing, Social media, and ecommerce 

We are a software company seeking a Junior in-house International Business Development Executive to join our team. The successful candidate will be responsible for identifying new business opportunities and developing relationships with international clients to drive sales growth.

Key Responsibilities:

• Conduct market research to identify potential clients and new business opportunities.
• Develop and implement sales strategies to meet business objectives and sales targets.
• Develop and present sales proposals that showcase the value of our web and mobile applications, as well as any other tailored solutions required by clients
• Negotiate contracts and close sales deals with international clients.
• Build and maintain strong relationships with clients to ensure ongoing business and customer satisfaction.
• Collaborate with cross-functional teams to ensure successful project delivery.

Requirements:

• Bachelor's degree in Business Administration, Sales, Marketing, or related field.
• Strong communication and interpersonal skills.
• Ability to work independently as well as part of a team.
• Strong organizational and time-management skills.
• Passion for technology and eagerness to learn about software solutions.

Why Join Our Team:

• Opportunity to work with a fast-growing and innovative company.
• Collaborative and supportive team culture.
• Professional growth and development opportunities.
• Attractive Incentives
• Intermediate Increments based on performance

If you are a motivated individual with a passion for international sales and technology, we encourage you to apply for this exciting entry-level opportunity!

Introduction: 

Tyroo’s Vidtech.ai is one of the largest independent marketing automation clouds built for the video first world. We build software and platforms that allow our partners to derive maximum yields on their marketing spends on various video-first social platforms. We work on problems that involve building high availability, low latency solutions which require computing optimal decisions using various self-created modules as well as pre-available modules popular in the ML and Big Data world.

We are looking for a backend developer who has at least 1 year of professional experience in building systems on either Python or Node.js and is able to become an anchor/pillar for the team. The role will require you to architect and develop systems/features needed for our marketing automation products. Strong leadership and mentoring skills are also necessary so that the individual can train, educate and manage junior resources.

Key Requirements:

• Must be able to tackle complex business problems by breaking them down into sets of simpler problems and architect solutions for the same
• Must exhibit thought leadership and should be committed to mentoring and team building
• Must have excellent communication skills as the individual needs to collaborate with the Business and Product team
• Must be proactive towards changing software development landscape and keep upskilling
• Must be able to contribute in setting up best practices and effective design patterns in the complete development lifecycle.

Technical Requirements:

• Must have 3+ years of experience in developing scalable systems on Python/Node.js with a strong grasp of microservices and serverless architectural patterns
• Must have prior experience with databases like MySQL, Elasticsearch, MongoDB, Redis
• Must be exposed to cloud platforms like AWS or GCP and containerization using Dockers
• Must have worked with RESTful APIs and WebSockets
• Must have a deep understanding of HTTP, web browsers and token-based authentication/authorization (OAuth, JWT)
• Must be experienced on Version Control Tools (Git) and Package Managers (npm, yarn, pip)
• Must adhere to coding standards and have the habit of doing unit testing along with regular and rigorous code reviews
• Should know about microservices orchestration using Kubernetes, web servers like Nginx/Apache and queuing systems like Kafka/Kinesis

About the company

Zenduit / Gofleet is a rapidly growing organization that specializes in providing GPS fleet management solutions, IoT solutions, and other vehicle technologies. Our products assist businesses to improve productivity, reduce fleet operating costs, increase driver safety and generally render their fleet operations convenient and stress-free.

Why join us?

Our clients trust us with their vision. It's because we understand that successful idea execution takes both technical skills and communication skills. Our team has thousands of hours of experience in product conceptualization, programming, and project consulting & management.

About the Role

The Full Stack Web Developer will be responsible for the coding, innovative design, and layout of our products. Someone who can manage both database development and front-end development. The Developer's responsibilities include building our products from concept all the way to completion from the bottom up, fashioning everything from the home page to site layout, function, and back end.

Roles & Responsibilities

• Develop software solutions
• Work with the product managers to meet specification needs
• Recommend software upgrades to optimize operational efficiency
• Collaborate with other developers to design and optimize code
• Create flowcharts and user guides for new and existing programs
• Document all programming tasks and procedures
• Perform routine software maintenance
• Perform corrective maintenance
• Participate in design meetings to ensure your ideas are heard and that the design will be possible to implement
• Participate in sprint planning meetings to point tasks and discuss the implementation of the next sprint
• Collaborate with other team members and stakeholders

Required Skillsets & Qualifications

• 7-8 years of experience in full-stack development
• Well adverse in backend/database development and front-end development
• Degree in related field
• Ability to write well-documented, clean Typescript code
• Strong experience with Angular
• Strong experience with NodeJs
• Understanding of REST APIs, the document request model
• Experience with automated testing suites, like Mocha
• Strong experience with MongoDB
• Knowledge of how to use distributed version control system using Git

Benefits

• Full-Time Employment
• Full-Time Remote Job
• Paid Vacations
• Salary: As per industry standards

• Administration and Management of Microsoft 365 environment
• Work in GMT time zone

Desired Candidate Profile

You will be responsible for: 

• Owning the design and delivery of your code from cradle to grave.
• Peer reviewing your team mate’s code
• Being a key player in this client’s Digital Transformation – both implementing changes to existing APIs and developing new ones to integrate with the latest digital stack.
• Developing new and be-spoke features as well as working on large scale integrations 
• Working in an Agile Scrum environment where you will be challenged and motivated 
• Calling out risks if you spot them in a particular approach or design.

Qualifications

Skills Required:

• Technical design experience.
• Hands on Java development experience, in particular with Spring (minimum of 4 years)
• Knowledge of JavaScript and NodeJS is highly desirable
• You will have worked in an Agile Scrum environment and be comfortable with fast-paced Sprint Cycles
• Previous experience building web service API’s is key for this role – Apigee is the preferred technology
• Any experience with Microsoft Azure is a nice to have – this is the direction we are going

Additional skills we are looking for include:

• Spring Framework
• GIT
• Jenkins
• Maven
• Bash Scripting
• Oracle PL/SQL or any other SQL technologies
• Weblogic 12c or other container technologies
• Unit testing with Mockito
• Integration testing with FitNesse, Spock or similar