Demand Generation Manager

Our client is the industry-leading provider of AI Assisted Conversational messaging solutions. They help Professionals and Institutes such as Doctors, Lawyers and Hospitals and Education Institutes drive consumer experience over text messaging channels like SMS/Whatsapp in their Enquiry management and Customer support processes. As a forward- thinking global company, it continues to innovate and develop cutting edge technologies like Conversational AI, Chatbots, and Omni channel solutions that redefine how businesses digitally communicate with their customers.

They integrate with Top CRMs like Salesforce,

Zoho, Hub spot among others to drive engagement in key moments, and have acquired 5000

customers across SMB’s and Mid-market (from small Professional Doctors and lawyers to large global staffing companies and large insurance companies).They’re growing at a fast pace and need a sharp, focused, self-starter person to join their marketing team. As a Demand Generation Manager, you will work closely with cross-functional teams, including marketing, product & customer success to own the pipeline.

Requirements

• Own, develop and execute end-to-end campaigns that engage and convert prospective buyers with a focus on developers and marketers within specific verticals.
• Create and oversee impactful and engaging content, targeted competition displacement campaigns and ABM campaigns.
• Work closely with product development, product marketing & customer success teams, to design and implement campaigns that deliver on business objectives.
• Design & execute campaigns that drive pipeline and generate opportunities using PLG motion.
• Understand the buyer’s journey at each stage of the Sales funnel and translate messaging and positioning into effective campaigns.
• Keep track of MQL-SQL-SAL conversion rates, analyze campaign performance, surface insights and provide recommendations for optimizing results.
• Track program results, measure program success and report metrics to stakeholders
• Build strong relationships with key cross functional stakeholders across GTM organization to ensure campaign enablement and engagement.
• Develop scalable, repeatable campaign playbooks
• Guide the creation of content alongside our Content Marketing, Product Marketing and Solutions teams
• Develop outbound and account-based campaigns that complement inbound campaign strategy

What we need:

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• 10+ years of work experience, with at least 7 years in demand generation
• Graduate/masters in any stream with good understanding of SaaS product space
• Proven track record of leading multi-channel campaigns with success, collaborating with stakeholders and finding opportunities to strategically up level marketing efforts
• Understanding of the nuances of running an integrated campaign, and ability to think both strategically and execute at an operational level with ease
• Agile, Nimble, and energetic
• Being an Individual Contributor, your performance will be measured by the pipeline you generate, your ability to execute and achieve measurable results including new logo development, and owning cross-sell campaigns to drive expansion opportunities

Job Role: Director / Sr. Director, Marketing

Experience Range: 14 to 18 years

Job Location: Pune / Mumbai / Bengaluru - Remote India

About Company:

It is an innovative and forward-thinking start-up, backed by venture capital, dedicated to delivering cutting-edge 'Future of Work' solutions to global industry leaders. Our core expertise lies in Source-to-Pay applications, where it distinguishes itself through a distinctive ServiceNow platform strategy and proprietary AI technologies. What sets us apart from competitors is our unwavering commitment to redefining industry norms and providing unmatched value to our clients. At the helm, we are proud to have a management team comprised of seasoned industry veterans with a proven track record of building and leading successful organizations.

What are we looking for?

We are seeking an accomplished and visionary Director of Marketing to join our high-impact team. As the Director of Marketing, you will be instrumental in shaping and executing our marketing strategy, elevating our brand presence, and driving demand for our cutting-edge SaaS solutions, globally. This role presents a unique opportunity to lead marketing efforts in a rapidly growing company that is reshaping the landscape of Source-to-Pay applications. This role requires a combination of strategic thinking, technical expertise, strong leadership skills, and a customer-centric mindset.

Roles & Responsibilities:

• Marketing Strategy Development: Develop and execute a comprehensive marketing strategy aligned with our business goals, targeting key industries and personas within the Source to Pay and Contract Lifecycle Management domain on the ServiceNow platform.

• Content Excellence: Oversee the creation of high-quality content, including whitepapers, blog posts, case studies, articles, videos, and infographics, that showcase our thought leadership and address the pain points of our target audience.

• Demand Generation: Drive demand generation initiatives through inbound and outbound marketing tactics, including SEO, SEM, email marketing, webinars, events, and strategic partnerships.

• Sales Enablement: Equip the sales team with the necessary tools, collateral, and training to effectively communicate our value proposition to potential clients.

• Data-Driven Insights: Continuously analyse marketing performance metrics, track ROI, and leverage data-driven insights to refine campaigns and strategies for maximum impact.

• Budget Management: Manage the marketing budget judiciously, allocating resources for optimal ROI while ensuring alignment with company objectives.

• Brand Elevation: Champion the creation and maintenance of a strong brand presence in the market, ensuring consistency in messaging and visual identity across all marketing channels.

• Product Evangelism: Collaborate closely with the product team to develop compelling product

positioning and messaging, ensuring alignment with market needs and competitive differentiation.

• Team Leadership: Build and mentor a high-performing marketing team, fostering a culture of innovation, collaboration, and excellence.

Qualifications & Skills:

• Bachelor’s degree in marketing, Business, or a related field (MBA is a plus).

• Proven experience (minimum 10-12 years) in B2B marketing, in the SaaS industry, with at least 3+ years in a leadership position.

• Proven track record in B2B SaaS, with a preference for experience in Source To Pay, Procure To

Pay, Spend Management, or Accounts Payable domains. Experience within the ServiceNow

Ecosystem is highly desirable.

• Strong understanding of the ServiceNow platform and its ecosystem.

• Demonstrated success in developing & executing marketing strategies that drive growth & revenue.

• Proficiency in marketing automation, CRM, and analytics tools.

• Excellent communication, leadership, and team management skills.

• Creative thinking and a passion for staying up-to-date with industry trends.

• Excellent leadership, team management, and people development skills.

• Exceptional communication and interpersonal skills, with the ability to build rapport with clients and internal stakeholders.

This is a sales target-driven role that involves managing the day-to-day activities of the HQ marketing team in Bangalore. This role Involves coordination, tracking and managing timelines of deliverables as well as ensuring that quality standards are met.  

Responsibilities:

• Manage the global demand generation engine  
• Work towards increasing the number of sales qualified leads generated  
• Engage partners in areas such as lead generation, joint marketing efforts and events
• Coordinate Subex Secure’s presence in events
• Secure endorsements from analysts and media  
• Manage the digital marketing team
• Prepare content where needed for campaigns, social media, search engine optimization and marketing
• Coordinate with internal teams for preparation of collateral, deriving messaging and ensuring preparation of sales enablement material in a timely manner
• Intervene to improve marketing processes to improve the outcomes and efficiency of our global lead generation efforts

Requirements (please read these carefully before applying)

• Experience in managing planning and execution of global campaigns through Salesforce and Hubspot
• Have carried revenue targets or have at least played a key role in attaining these targets  
• Prior experience in B2B marketing involving a sophisticated product line is a must. Experience in marketing cybersecurity products will present a clear advantage.
• Prior experience in managing teams and revenue targets is an essential requirement
• You should have over 6 years of experience with B2B marketing
• Excellent understanding of SEM and SEO and ways to get leads out of SEM and increase volume of web traffic, improve domain authority and traffic quality through SEO
• Top notch project management skills
• Excellent content writing and presentation skills

The outcomes (KPI) associated with this role would be:

• Rise in the number of qualified opportunities and quality of leads processed by the sales team this includes Sales Accepted Leads and Sales Qualified Leads
• Quality and volume of engagements on social media and improvement in regional web traffic
• Your contribution towards improving our brand presence globally  
• Measured improvement in pipeline velocity
• Attainment of pipeline targets
• Timely execution of monthly and quarterly marketing plans

Requires 9 hours

-Work from Office( Balewadi High Street) Involved

Day-to-day responsibilities include:

1. Research and post on a LinkedIn community we are building

2. Conduct market research into social media trends, influencers, ETC

3. Explore AI tools & SaaS tools that can automate and scale current efforts

4. Come up with creative strategies to improve engagement/impressions

5. Research on competitors' outreach strategies.

As an Account-based Marketing Specialist, you will be responsible to advance the existing opportunities for the sales team within a targeted account and specific contacts, and generate new prospects by planning, organizing, and executing marketing programs.

Responsibilities:

• Develop content for website copy, blog posts, and other forums, sales documentation, and product videos.
• Pursue and nurture leads until qualified.
• Learn the target market's pain points and dive deep into their niche.
• Set up meetings for outside sales with qualified prospects.
• Plan and execute the market strategies focused on product adoption and the overall success of the existing and prospective customers.
• Measure and report on the success of campaigns & optimize approach based on real-time analytics and data
• Create and implement pipeline acceleration programs and lead generation towards specific, targeted accounts and contacts.
• Improve marketing effectiveness by identifying opportunities through more effective audience segmentation, marketing techniques, and processes.
• Enhance the buyer journey as it relates to content development and inbound marketing efforts.
• Deliver training and tools to our sales team to help them be more efficient and effective.

Requirements:

• Previous experience ABM, Lead Generation, or digital marketing role.
• Hands-on experience executing an innovative and multi-part event and lead generation programs.
• Solid background in creating and implementing marketing campaigns that use live events webinars, digital advertising, and social networking.
• Experience in creating, launching email campaigns, and reporting its results.
• Considerable experience in developing and managing multiple marketing programs simultaneously.
• Proven experience in demand generation campaigns that target, segment, and list acquisition to build prospect lists.
• Knowledgeable of content marketing and inbound marketing to generate more qualified leads.
• Familiar with the technical sales cycle and can strategically use marketing communication to nurture leads, drive adoption, and accelerate growth.

Position: Growth Marketing Ninja 

Location: Remote - based in India

Experience: 3-5 years

Timings : Must be able to work 3-4 hours in the eastern time zone to overlap with key stakeholders 

About Us:

Plobal Apps is a no code platform that helps online brands build mobile apps in minutes. We are one of the largest app builders in the Shopify ecosystem, powering apps for some of the world’s largest brands like Steve Madden, Forever 21, Bailey’s Blossoms & thousands more. Our team currently operates out of Toronto, Pune & Bangalore. 

We’ve raised over $10 million in funding and are backed by Bessemer Venture Partners, Elevation Capital & Better Capital. 

What you will do:

• You will work closely with the CEO
• Strategize and execute paid and organic campaigns
• Set up and optimize outbound email campaigns, working closely with the Sales team 
• Build and execute content marketing strategies to drive leads
• Plan and manage the design, content, and production of all marketing materials with designers
• Manage the SEO initiatives - strategizing, planning and execution (coordinating with an agency)
• 
  

Who we are looking for:

• At least 3-5 years of digital marketing experience forB2B SaaS companies
• Excellent at written communication
• Excellent at creating compelling decks
• Well versed in analyzing data and funnels
• Tech Savvy and excited to explore and work with new technology

Benefits:

• Remote first work culture
• Health Insurance Coverage of INR 5,00,000 
• 21 Paid Personal leaves + 10 Paid National Holidays per calendar year
• Maternity and Paternity Leave
• High learning curve
• Opportunity to work with some of the coolest brands in the world 

Ready to help us build the next generation of mobile commerce?

RESPONSIBILITIES:

Campaign Management:

• Develop strategies and oversee the implementation of growth marketing campaigns, including focus  content marketing, SEO, SEM, social media marketing, and paid advertising 
• Understand user journey from first interaction to final conversion and create campaign targeting groups and strategies based on that. 
• Conduct secondary research on  latest and emerging trends and use cases in adtech (business model changes, applications, tools, platforms)
• Create, track and optimize campaigns across various digital marketing platforms
• Create Hypothesis and rapidly experiment against those hypothesis to consolidate the learnings and apply back to campaigns 
• Drive performance across the User Acquisition funnel by optimizing for metrics such as ROAS, CAC, LTV 
• Conduct periodic cohort analysis to measure users acquisitions and retention
• Report on campaign performance and improvements
• Develop partnerships with platforms, publishers, intermediaries, affiliate to unlock growth

Client Servicing:

• Be the SPOC for the client requirements. Proactively lead client discussions 
• Understand client’s marketing objectives and translate to campaigns on different Digital Advertising platforms 
• Updating clients and internal teams on a regular basis about the performance of the campaigns.

• MBA from Tier 1 Business School 
• Minimum of 2 years of experience in the same industry 
• Experience in running app install campaigns, including tracking In-App purchases across multiple channels 
• Experience working with mobile attribution/integration platforms such as AppsFlyer, Singular, Branch, Facebook Analytics, Firebase Analytics and Messaging
• Solid expertise in campaign and channel analysis and reporting, including Google Analytics experience. 
• Experience of Digital ad platforms like Google, Facebook, Programmatic 
• Experience driving growth in user acquisition, user retention campaigns

What you need to have:

• Masters in Marketing/ Business Administration or related field
• Strong experience in Growth Hacking, Social Media/ Viral Marketing, managing demand generation, customer acquisition funnel and performance marketing
• Good knowledge of Campaign Management Tools (e.g., Active Campaign), and Web Analytics Tools (e.g., Google Analytics)
• Strong analytical skills
• Knowledge of SEO and PPC advertising methods
• Excellent communication and interpersonal skills
• Ability to liaise with multiple stakeholders and thrive in matrix environments

• Should have a good experience selling IT sales services in the USA/Europe region
• Should have knowledge of IT services like Web services, Cloud Services, Mobile Technology.
• Experience working in B2B Sales
• Create and implement sales strategies in line with the company's growth objectives
• Managing prospective client relationships through all phases of the sales cycle
• Developing and maintaining strong professional relationships with global accounts, to maximize sales
• The ability to write reports and proposals
• Comfortable working in different time zones to connect with our target audience
• Experience working with end-to-end sales from lead generation to lead conversion.
• Proven track record for closing new deals with both large and mid-size companies
• Knowledge of Demand generation
• Lead generation skills for IT services projects
• Develop and execute strategies to expand inbound lead/demand generation
• Must have good working experience in Upwork, Freelance.com, PeoplePerHour
• Good communication skills verbal as well as written is must