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Demand Generation Manager
A US based PaaS company
Demand Generation Manager
A US based PaaS company's logo

Demand Generation Manager

at A US based PaaS company

Agency job
via Qrata
2 - 8 yrs
₹18L - ₹40L / yr
Remote only
Skills
Demand generation
Demand Manager
Demand management
Search Engine Optimization (SEO)
digital marketing
growth
  • Execute marketing plans (campaigns, live events such as webinars, 

seminars, networking events etc.) to help generate leads for the sales 

team 

  • Build, scale, and optimize digital marketing channels including but not 

limited to SEO, SEM, Facebook, LinkedIn and more. 

  • Experience in managing KPIs pertaining to (i)User Acquisition Volume 

(month on month growth) (ii)Customer Acquisition Cost (CAC) (iii)Channel Growth and Mix (iv)Traffic Conversion Rates (iv)Number of experiments 

executed on (velocity, quality, results) 

  • Translate the marketing strategy into funnel-focused marketing programs 

to acquire, engage and retain customers 

  • Test, analyze, and scale experiments to improve key metrics across 

channels (e.g., landing pages, ad copy, creative, etc.). 

  • Design and execute complex, end-to-end marketing campaigns that 

deliver results measured in MQLs and SQLS 

  • Create content and materials the showcase the value 100ms creates for 

customers 

  • Develop a strategy that combines both technical and content elements, to 

drive ongoing improvements in SEO and organic search results. 

  • Develop collaborative partnerships across the organization to identify, 

launch and refine demand generation strategies. 

  • Measure, track, and optimize engagement from the top of the funnel 

throughout the customer journey to ensure marketing is accelerating sales efforts to close business. 

You have: 

  • A growth-oriented marketer with 2 to 4 years of experience managing and 

executing marketing campaigns including creatives, email marketing, 

tracking, reporting, stakeholders coordination and performance review 

  • Well versed with the latest digital techniques and tools and latest digital 

marketing trends 

  • Experience in executing marketing campaigns including creatives, email 

marketing, tracking, reporting and stakeholder coordination 

  • Experience in working with B2B Saas organizations in a growth-oriented 

marketing role would be highly preferred 


You'll be a great fit if you have: 

  • Experience developing digital multi-channel campaigns 
  • Solid understanding of LinkedIn, Facebook, Google ad platforms
  • Experience using Google Analytics, Google Optimize or similar 

    • Comfortable using Google Sheets or similar for reporting, analytics 
    • Understands the campaign data growth metrics

 

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Shubham Vishwakarma's profile image

Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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Shubham Vishwakarma's profile image

Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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