9+ Demand generation Jobs in Bangalore (Bengaluru) | Demand generation Job openings in Bangalore (Bengaluru)

We are looking for a Business Analystwho is a creative problem solver at heart and who thrives in a team environment.

About Us

At Metron Security, we help top cybersecurity companies make their tools work better together. Our engineering team builds integrations for platforms like Splunk, IBM QRadar, ServiceNow, CrowdStrike, and Cybereason—and we bring that same energy to marketing.

We’re collaborative, curious and always learning. Creativity and ownership drive everything we do, and we believe great ideas can come from anywhere.

What You’ll Be Doing

In this dynamic role, you will be the crucial interpreter, ensuring a seamless flow of communication between our world-class cybersecurity engineers and strategic business stakeholders. You will leverage your technical acumen to produce clear,authoritative technical content, drive impactful marketing campaigns that highlight our security solutions, and build meaningful relationships within the wider cybersecurity developer ecosystem. This is your chance to turn deep technical understanding into clear, market-ready business value. 

You will work with the marketing and business development team to work on technical content, manage and oversee relationships with new and existing partners through high-touch networking, lead generation, and market research. The candidate is responsible to work with the Managing Partner and marketing team to scale the business and also help organize the internal processes. The role requires planning, direction, and most importantly execution to develop and grow revenue in accordance with targets.

Key Responsibilities:

• Liaisoning technical + business:
• Create detailed and precise documentation including functional specifications, use cases, process flows, and system design documents.
• Collaborate with technical team to generate content and marketing collaterals
• Conduct thorough assessments to understand current business processes and identify areas for improvement.
• Maintain and update documentation as project requirements evolve.
• Collaboration and Communication:
• Act as a liaison between technical teams and business stakeholders, ensuring a clear understanding of requirements and       expectations.
• Facilitate meetings, workshops, and presentations to communicate project status, findings, and recommendations.
• Solution Evaluation:
• Evaluate technical solutions to ensure they meet defined business requirements and objectives.
• Conduct thorough testing and validation to confirm the quality and functionality of developed solutions.
• Continuous Improvement:
• Stay updated on industry trends, best practices, and emerging technologies relevant to our business processes.
• Proactively identify opportunities for process optimization and system enhancements.
• Working with the executive team to develop a comprehensive digital business strategy and assisting with its execution.
• Establishing a pipeline of core digital marketing activities and ensuring that the pipeline is aligned with the company’s revenue targets and digital marketing goals.
• Maintaining metrics and quality service by establishing and enforcing organization standards.
• Assessing new business opportunities with a strong revenue target in mind.
• Identifying, exploring, and evaluating business opportunities, performing risk assessment, and mitigating potential risks.
• Gathering market and customer information.
• Engage with the technical team to identify new opportunities within existing client businesses or contacts. Maintain strong and prosperous working relationships with key clients.

 Requirements:

• Enthusiastic and passionate – genuinely love digital and enjoy solving problems.
• Digital industry experience and knowledge.
• Knowledge of digital marketing best practices.
• Excellent written and verbal communication skills.
• Ability to develop and maintain strong and collaborative relationships internally and externally.
• Pursuing leads and moving them through the sales cycle.
• Attending conferences and industry events.

Expected Qualifications:

• Bachelor's degree in Business Administration, Computer Science, Information Systems, or a related field.
• Proven experience as a Business Analyst, preferably in a technical environment.
• Strong analytical and problem-solving skills with attention to detail.
• Excellent communication and interpersonal skills, with the ability to convey technical concepts to non-technical stakeholders.
• Proficiency in Google Workspace, Microsoft Office Suite, Excel, etc.
• Familiarity with CRM systems, ERP systems, etc. is a plus.

 About the position: Weare seeking a highly motivated and experienced Marketing manager for our Demand Generation efforts for a fast growing SaaS company. This is a high-impact role, where you will be responsible for driving growth and revenue through outbound across channels. As a Demand Generation Manager, you will be responsible for coming up with both strategic and tactical plans to deliver growth both in terms of revenue and brand value. The ideal candidate should have experience in demand generation and a deep understanding of the sales process.

About EasyEcom: EasyEcom is an industry-leading omnichannel order & warehouse management solution for eCommerce businesses and multichannel retailers like Epigamia, Mondelez International, My Glamm, Borosil, Prestige, etc. We are persistently growing, from a few hundred clients to over 7000+ global clients, a handful of dedicated team members to 110+ members strong team, and being VC funded, we are continuing to expand over and beyond!

Responsibilities:

● Develop and drive business with Digital marketing strategies.

● Proficiency in Google Analytics and Search Marketing

● DataDriven decision making

● Email Marketing Metrics and Planning

● Work closely with the sales and marketing team to align efforts and drive revenue.

● Use data and analytics to measure and improve the performance of the demand generation efforts.

● Develop and maintain relationships with partners, influencers, and other stakeholders.

● Collaborate with other departments, such as product and customer service, to create cohesive demand generation efforts

● Monitor industry trends and stay-up-to-date on new technologies and techniques.

● Conduct market and customer research to identify opportunities and challenges.

● Internal Analysis- Distinctive Competencies & Competitive Advantage. ● Create and manage demand generation budget and forecasts

● Measure and report on the success of demand generation campaigns, using metrics such as leads, conversions, and revenue.

● Identify and resolve challenges and conflicts within the demand generation process

Requirements:

● Bachelor’s degree in marketing or related field.

● 2-3years of experience in demand generation or B2B/E-Commerce space.

● Experience in managing paid search campaigns, demand generation, email marketing.

● Understanding of multiple customer flows and proficiency in marketing automation & CRM software.

● Strong analytical skills, with experience analyzing data and making data-driven decisions

● Knowledge of sales techniques and strategies

● Excellent communication & collaboration skills

● Ability to prioritize and manage multiple tasks and projects

● Knowledge of data analysis and visualization tools, such as Tableau, is a plus.

About Wishup :

Wishup is India's largest remote work platform (since 2017), connecting global businesses with top remote professionals in roles such as Virtual Assistants, Operations/Admin Managers, Executive Assistants, Project Managers, Bookkeepers, and Accountants. With a stringent 0.1% acceptance rate, each professional is upskilled and managed via our AI-based remote work tool.

Backed by marquee investors (Orios Ventures, Inflection Point Ventures, 500 Startups, and Tracxn Labs), Wishups' leadership team includes alumni from premier institutes like IIT Madras, IIM Ahmedabad, IIT Kanpur, IIT Bombay, and DCE.

About the role:

Key notes:

Profile - Head of Marketing

Role - Full-time

Grade - AVP

Location - Bengaluru

Work hours - Mon to Fri

What will you do?

The Marketing Leader will own end-to-end marketing strategy, execution, and performance across paid, organic, influencer, affiliate, app, and brand channels.

This role requires a marketing leader who can:

- Scale demand generation efficiently

- Build and maintain strong brand positioning

- Improve lead quality and conversion rates

- Manage a multi-functional team

- Align closely with Sales, Product, and Customer Success

You will be responsible for both immediate performance outcomes and long-term brand equity.

Key Responsibilities

1. Multi-Channel Growth & Demand Generation

- Lead strategy and execution across Google Ads (Search, Demand Gen), Meta Ads, and Influencer

- Marketing, Affiliate Marketing, App Marketing, and Email Marketing.

- Optimize campaigns for SOW-qualified leads and revenue.

- Drive improvements in CAC, LTV/CAC ratio, and channel efficiency.

- Continuously test, iterate, and scale successful initiatives.

2. Organic Growth & Authority Building

- Own SEO strategy (blogs, pages, long-tail content, ICP-focused content).

- Improve AI Overview and LLM visibility through entity-based content strategy.

- Build brand authority via digital PR, thought leadership, and strategic placements.

- Implement AI-enabled content workflows for scalability.

3. Brand Strategy & Positioning

- Define and refine brand narrative and messaging.

- Ensure consistency across the website, campaigns, email, influencer, and PR.

- Position Wishup as an operations partner, not just a service provider.

- Collaborate with Product and Sales to ensure alignment between promise and delivery.

4. Team Leadership & Cross-Functional Collaboration

- Manage a team including performance marketers, SEO writers, social media managers, designers, and app marketing resources.

- Set KPIs, conduct regular performance reviews, and drive accountability.

- Build scalable marketing systems and reporting dashboards.

- Work closely with Sales and Customer Success to improve funnel quality and retention.

5. Data & Performance Management

- Build full-funnel visibility across marketing channels.

- Identify bottlenecks and improve lead-to-close conversion.

- Analyse brand search growth and channel-level attribution.

- Present regular performance insights to founders and leadership.

What are we looking for?

- 5+ years of experience in growth, performance, or full-stack marketing.

- 3+ years managing multi-functional marketing teams.

- Proven experience scaling paid channels (Google & Meta).

- Strong understanding of SEO and organic growth strategy.

- Experience with influencer and affiliate marketing ecosystems.

- Strong analytical skills with proficiency in Excel/Sheets and marketing attribution tools.

- Experience working closely with Sales and Customer Success teams.

Preferred :

- Experience in B2B services, SaaS, or outsourcing businesses.

- Experience building brand authority in competitive markets.

- Experience leveraging AI tools for marketing workflows.

Core Competencies :

- Strategic thinking with a strong execution focus

- Data-driven decision making

- Strong team leadership and stakeholder management

- High ownership and accountability

- Clear and structured communication

Success Metrics :

- Marketing-sourced revenue growth

- Improvement in channel-level CAC

- Growth in brand search volume

- Increase in AI/organic visibility

- Improvement in lead-to-SOW conversion rates

- Team performance and output velocity

What's in it for you?

- Receive a more-than-competitive salary plus benefits

- Performance-driven and transparent work culture

- Enjoy a culture with opportunities for growth and learning

JoVE is the world-leading producer and provider of science video solutions with the mission to improve scientific research and education. Millions of scientists, educators, and students use JoVE for their research, teaching, and learning. Our institutional clients comprise over 1,000 universities, colleges, and biopharma companies, including such leaders as Harvard, MIT, Yale, and Stanford. As a rapidly growing company, with offices in the USA, UK, Australia, and India servicing clients in over 60 countries, we are seeking talented and ambitious individuals to join our company.

The Role

We are seeking a dynamic and innovative Marketing Specialist with a passion for the biopharma sector. This role will focus on promoting JoVE’s unique solutions to biopharma companies. The ideal candidate will have a proven track record in B2B marketing, particularly within the life sciences, and will excel in creating content and executing lead-generation marketing campaigns that resonate with biopharma audiences.

Responsibilities

• Develop and execute marketing strategies tailored to biopharma companies
• Design and implement multi-channel marketing campaigns, including email marketing, social media, and paid ads to drive lead generation and audience engagement
• Create completing content for case studies, newsletters, blogs, social media, ads, and email campaigns
• Collaborate with the sales and product teams to align marketing initiatives with business goals
• Engage with industry professionals through events, webinars, and strategic partnerships to expand JoVE’s presence in the biopharma market
• Organize and deliver webinars and events at conferences
• Analyze marketing performance data and leverage insights to optimize strategies. Monitor KPIs such as lead generation, engagement, and conversion rates, providing actionable recommendations for improvements

Requirements

• A Bachelor’s degree in business, marketing, or life sciences
• 5+ years of experience in B2B marketing with a strong focus on the biopharma sector
• Strong understanding of the biopharma industry, including R&D processes and market trends
• Proficiency in marketing automation tools (such as HubSpot)
• Experience with Salesforce and B2B prospecting tools, such as LinkedIn Sales Navigator
• Excellent written and verbal English communication skills
• Strong analytical and problem-solving skills

Why Join JoVE?

• When working with JoVE, you can expect a compensation package competitively placed within the local market.
• You will make a direct impact in accelerating science research and in improving student learning in science education.
• Opportunity to work with global teams and in an environment that promotes innovation and collaboration.
• Our strong promotion from within culture draws a clear path to advance your career with us.

Core Responsibilities :

● Be able to create a pipeline of leads based on the target parameters set by the organization, conduct ongoing market research to identify opportunities and map prospects, identify decision makers and effectively reach-out to them.

● Identify business opportunities by prospecting / evaluating contactee’s position in the industry; researching and analyzing sales options.

● Learn how Sigma Infosolutions works from the ground up and build the foundation for your career with us;

● Be the first point of contact for the company, responsible for developing prospects

● Identify key players, researching and obtaining business requirements, and presenting solutions to begin sales cycle

● Profile strategic accounts identifying key individuals, researching and obtaining business requirements and presenting solutions to start the sales cycle

● Set appointments for Sigma Infosolutions sales team when a lead reaches a qualified stage leading to hand-off to sales teams

● Research your target companies and prepare executive summaries to turn your Sales Executive into a guru ahead of their calls;

● Drive attendance for webinars and live seminars, set meetings for conferences

● Collaborate with sales and marketing team members on strategic sales approach

● Ensure successful follow through of sales cycle by maintaining accurate activity and lead qualification information in CRM application

● Good understanding of tools and processes for market research and lead generation through Email Campaigns, LinkedIn, Cold calling etc.

● Follows up and maintains relationships with new leads and existing potentials by providing support, information, and guidance; researching and recommending new opportunities.

● Collate, Manage and generate report day-to-day data related to prospects,

opportunities, proposals, etc. using formats and tools prescribed by the team.

● Market Company’s posts on Social Media Platforms & Competition research about the services being offered by the company

● Experience in IT services sales for the International Market with preference to USA

● He/She should be highly self-motivated, target driven and able to work independently

Requirements / Skills / Need to have:

● 6+ years of successful experience in telemarketing, preferably in IT solutions / services (Candidates with experience in either ecommerce / fintech solutions will be preferred)

● Exceptional communication skills, both oral and written, coupled with excellent listening skills and a positive and energetic phone presence

● Demonstrated success in prospecting through Sales Navigator - LinkedIn, Personalised emails, Emailer Campaigns

● Highly organized with good time management skills.

● Strong attention to detail and Great active-listening skills.

● Ability to maintain a positive attitude in the face of rejection or criticism.

● Experience collaborating with internal and cross-functional teams.

● Extremely self-motivated with a diligent work ethic

● Great number sense and mathematical ability.

● Strong desire and ability to move up within the sales vertical of the organization

● High level of integrity and strong commitment to building a successful company

● Ability to work independently as well as part of a team in a fast-paced environment

● Adept computer skills including proficiency with Microsoft Office

● Experience with CRM applications like ZOHO, Hubspot or Salesforce

● Bachelor’s degree strongly preferred, high school diploma or equivalent required

● Aptitude to manage numerous requests and time demands concurrently, while achieving production goals from assigned territory or set of accounts

● Promotes a strong sense of urgency for reaching goals and key deliverables. Acts without being told what to do. Brings new ideas to the company

● Contributes fully to the team effort and plays an integral part in the smooth running of teams without necessarily taking the lead

● Drive, Grit, Team Oriented: strong desire to compete and win

● BA/BS/MBA degree or relevant experience

● Experience in planning, call control, opportunity qualification, account development

● Excellent telephone presence with demonstrated skills including the ability to engage in meaningful conversations

● Must be an excellent problem-solver and willing to collaborate in an exceedingly competitive environment

Our client is the industry-leading provider of AI Assisted Conversational messaging solutions. They help Professionals and Institutes such as Doctors, Lawyers and Hospitals and Education Institutes drive consumer experience over text messaging channels like SMS/Whatsapp in their Enquiry management and Customer support processes. As a forward- thinking global company, it continues to innovate and develop cutting edge technologies like Conversational AI, Chatbots, and Omni channel solutions that redefine how businesses digitally communicate with their customers.

They integrate with Top CRMs like Salesforce,

Zoho, Hub spot among others to drive engagement in key moments, and have acquired 5000

customers across SMB’s and Mid-market (from small Professional Doctors and lawyers to large global staffing companies and large insurance companies).They’re growing at a fast pace and need a sharp, focused, self-starter person to join their marketing team. As a Demand Generation Manager, you will work closely with cross-functional teams, including marketing, product & customer success to own the pipeline.

Requirements

• Own, develop and execute end-to-end campaigns that engage and convert prospective buyers with a focus on developers and marketers within specific verticals.
• Create and oversee impactful and engaging content, targeted competition displacement campaigns and ABM campaigns.
• Work closely with product development, product marketing & customer success teams, to design and implement campaigns that deliver on business objectives.
• Design & execute campaigns that drive pipeline and generate opportunities using PLG motion.
• Understand the buyer’s journey at each stage of the Sales funnel and translate messaging and positioning into effective campaigns.
• Keep track of MQL-SQL-SAL conversion rates, analyze campaign performance, surface insights and provide recommendations for optimizing results.
• Track program results, measure program success and report metrics to stakeholders
• Build strong relationships with key cross functional stakeholders across GTM organization to ensure campaign enablement and engagement.
• Develop scalable, repeatable campaign playbooks
• Guide the creation of content alongside our Content Marketing, Product Marketing and Solutions teams
• Develop outbound and account-based campaigns that complement inbound campaign strategy

What we need:

​

• 10+ years of work experience, with at least 7 years in demand generation
• Graduate/masters in any stream with good understanding of SaaS product space
• Proven track record of leading multi-channel campaigns with success, collaborating with stakeholders and finding opportunities to strategically up level marketing efforts
• Understanding of the nuances of running an integrated campaign, and ability to think both strategically and execute at an operational level with ease
• Agile, Nimble, and energetic
• Being an Individual Contributor, your performance will be measured by the pipeline you generate, your ability to execute and achieve measurable results including new logo development, and owning cross-sell campaigns to drive expansion opportunities

Job Role: Director / Sr. Director, Marketing

Experience Range: 14 to 18 years

Job Location: Pune / Mumbai / Bengaluru - Remote India

About Company:

It is an innovative and forward-thinking start-up, backed by venture capital, dedicated to delivering cutting-edge 'Future of Work' solutions to global industry leaders. Our core expertise lies in Source-to-Pay applications, where it distinguishes itself through a distinctive ServiceNow platform strategy and proprietary AI technologies. What sets us apart from competitors is our unwavering commitment to redefining industry norms and providing unmatched value to our clients. At the helm, we are proud to have a management team comprised of seasoned industry veterans with a proven track record of building and leading successful organizations.

What are we looking for?

We are seeking an accomplished and visionary Director of Marketing to join our high-impact team. As the Director of Marketing, you will be instrumental in shaping and executing our marketing strategy, elevating our brand presence, and driving demand for our cutting-edge SaaS solutions, globally. This role presents a unique opportunity to lead marketing efforts in a rapidly growing company that is reshaping the landscape of Source-to-Pay applications. This role requires a combination of strategic thinking, technical expertise, strong leadership skills, and a customer-centric mindset.

Roles & Responsibilities:

• Marketing Strategy Development: Develop and execute a comprehensive marketing strategy aligned with our business goals, targeting key industries and personas within the Source to Pay and Contract Lifecycle Management domain on the ServiceNow platform.

• Content Excellence: Oversee the creation of high-quality content, including whitepapers, blog posts, case studies, articles, videos, and infographics, that showcase our thought leadership and address the pain points of our target audience.

• Demand Generation: Drive demand generation initiatives through inbound and outbound marketing tactics, including SEO, SEM, email marketing, webinars, events, and strategic partnerships.

• Sales Enablement: Equip the sales team with the necessary tools, collateral, and training to effectively communicate our value proposition to potential clients.

• Data-Driven Insights: Continuously analyse marketing performance metrics, track ROI, and leverage data-driven insights to refine campaigns and strategies for maximum impact.

• Budget Management: Manage the marketing budget judiciously, allocating resources for optimal ROI while ensuring alignment with company objectives.

• Brand Elevation: Champion the creation and maintenance of a strong brand presence in the market, ensuring consistency in messaging and visual identity across all marketing channels.

• Product Evangelism: Collaborate closely with the product team to develop compelling product

positioning and messaging, ensuring alignment with market needs and competitive differentiation.

• Team Leadership: Build and mentor a high-performing marketing team, fostering a culture of innovation, collaboration, and excellence.

Qualifications & Skills:

• Bachelor’s degree in marketing, Business, or a related field (MBA is a plus).

• Proven experience (minimum 10-12 years) in B2B marketing, in the SaaS industry, with at least 3+ years in a leadership position.

• Proven track record in B2B SaaS, with a preference for experience in Source To Pay, Procure To

Pay, Spend Management, or Accounts Payable domains. Experience within the ServiceNow

Ecosystem is highly desirable.

• Strong understanding of the ServiceNow platform and its ecosystem.

• Demonstrated success in developing & executing marketing strategies that drive growth & revenue.

• Proficiency in marketing automation, CRM, and analytics tools.

• Excellent communication, leadership, and team management skills.

• Creative thinking and a passion for staying up-to-date with industry trends.

• Excellent leadership, team management, and people development skills.

• Exceptional communication and interpersonal skills, with the ability to build rapport with clients and internal stakeholders.

We are looking for a senior SaaS Inside sales professional who can drive software products sales in India & International markets. You are someone who likes working with data and insights and making decisions based on it. An eager candidate to make an impact at Xoxoday and thrive in a fast-paced, dynamic, hyper-growth environment and can operate fluidly between the 30,000-foot strategy level and the micro-detail to get things right.The AVP Inside sales ll work closely with the founders & CXOs on sales and demand generation.

• Should be able to set up the inbound, outbound process globally 
• To be responsible for setting up SMB sales engine for global markets 
• Expert in defining GTM initiatives and rolling this out with proper tracking 
• Collaborate with other functions in order to develop sales strategy for enhancing the company's growth
• Effectively create and articulate ROI in various negotiations
• Ensure that the organisation meets its stipulated growth goals
• Adept in using best of technology and practices to scale the operations. Hands on knowledge of tools like Hubspot, Outreach, Demandbase, Lusha, etc ll be required. 
• Should be able to maximise salesperson efficiency and output through mentoring and counselling. 

• Overall experience of 8-10 years out of which atleast experience of 3 to 4 years in setting up the process for a SaaS company in India selling to global markets 
• Working out of the Bangalore office and mostly in USA time zone
• Hands on experience to pick initiatives and work himself and then train team on calling pitch, email formats, campaigns creation and handling inbound engine.
• Is deeply analytical, comfortable navigating data and working in ambiguity.
• Exemplary communication and relationship building skills at all levels from senior executives to Individual Contributors.

You will closely work with the sales leadership. You ll have interactions with sales teams and marketing teams globally. 

Xoxoday is a rapidly growing fintech SaaS firm that propels business growth while focusing on human motivation. Backed by Giift and Apis Partners Growth Fund, Xoxoday offers a suite of three products - Plum, Empuls, and Compass. Xoxoday works with more than 2500 clients across 10+ countries and over 2.5 million users. Headquartered in Bengaluru, Xoxoday is a 300+ strong team with four global offices in San Francisco, Dublin, Singapore, Dubai.

We look forward to connecting with you. Once we review your resume, the next step will be a discovery call followed by detailed interviews. There ll be three rounds of interviews. 

This is a sales target-driven role that involves managing the day-to-day activities of the HQ marketing team in Bangalore. This role Involves coordination, tracking and managing timelines of deliverables as well as ensuring that quality standards are met.  

Responsibilities:

• Manage the global demand generation engine  
• Work towards increasing the number of sales qualified leads generated  
• Engage partners in areas such as lead generation, joint marketing efforts and events
• Coordinate Subex Secure’s presence in events
• Secure endorsements from analysts and media  
• Manage the digital marketing team
• Prepare content where needed for campaigns, social media, search engine optimization and marketing
• Coordinate with internal teams for preparation of collateral, deriving messaging and ensuring preparation of sales enablement material in a timely manner
• Intervene to improve marketing processes to improve the outcomes and efficiency of our global lead generation efforts

Requirements (please read these carefully before applying)

• Experience in managing planning and execution of global campaigns through Salesforce and Hubspot
• Have carried revenue targets or have at least played a key role in attaining these targets  
• Prior experience in B2B marketing involving a sophisticated product line is a must. Experience in marketing cybersecurity products will present a clear advantage.
• Prior experience in managing teams and revenue targets is an essential requirement
• You should have over 6 years of experience with B2B marketing
• Excellent understanding of SEM and SEO and ways to get leads out of SEM and increase volume of web traffic, improve domain authority and traffic quality through SEO
• Top notch project management skills
• Excellent content writing and presentation skills

The outcomes (KPI) associated with this role would be:

• Rise in the number of qualified opportunities and quality of leads processed by the sales team this includes Sales Accepted Leads and Sales Qualified Leads
• Quality and volume of engagements on social media and improvement in regional web traffic
• Your contribution towards improving our brand presence globally  
• Measured improvement in pipeline velocity
• Attainment of pipeline targets
• Timely execution of monthly and quarterly marketing plans