6+ Demand generation Jobs in Bangalore (Bengaluru) | Demand generation Job openings in Bangalore (Bengaluru)

 About the position: Weare seeking a highly motivated and experienced Marketing manager for our Demand Generation efforts for a fast growing SaaS company. This is a high-impact role, where you will be responsible for driving growth and revenue through outbound across channels. As a Demand Generation Manager, you will be responsible for coming up with both strategic and tactical plans to deliver growth both in terms of revenue and brand value. The ideal candidate should have experience in demand generation and a deep understanding of the sales process.

About EasyEcom: EasyEcom is an industry-leading omnichannel order & warehouse management solution for eCommerce businesses and multichannel retailers like Epigamia, Mondelez International, My Glamm, Borosil, Prestige, etc. We are persistently growing, from a few hundred clients to over 7000+ global clients, a handful of dedicated team members to 110+ members strong team, and being VC funded, we are continuing to expand over and beyond!

Responsibilities:

● Develop and drive business with Digital marketing strategies.

● Proficiency in Google Analytics and Search Marketing

● DataDriven decision making

● Email Marketing Metrics and Planning

● Work closely with the sales and marketing team to align efforts and drive revenue.

● Use data and analytics to measure and improve the performance of the demand generation efforts.

● Develop and maintain relationships with partners, influencers, and other stakeholders.

● Collaborate with other departments, such as product and customer service, to create cohesive demand generation efforts

● Monitor industry trends and stay-up-to-date on new technologies and techniques.

● Conduct market and customer research to identify opportunities and challenges.

● Internal Analysis- Distinctive Competencies & Competitive Advantage. ● Create and manage demand generation budget and forecasts

● Measure and report on the success of demand generation campaigns, using metrics such as leads, conversions, and revenue.

● Identify and resolve challenges and conflicts within the demand generation process

Requirements:

● Bachelor’s degree in marketing or related field.

● 2-3years of experience in demand generation or B2B/E-Commerce space.

● Experience in managing paid search campaigns, demand generation, email marketing.

● Understanding of multiple customer flows and proficiency in marketing automation & CRM software.

● Strong analytical skills, with experience analyzing data and making data-driven decisions

● Knowledge of sales techniques and strategies

● Excellent communication & collaboration skills

● Ability to prioritize and manage multiple tasks and projects

● Knowledge of data analysis and visualization tools, such as Tableau, is a plus.

Core Responsibilities :

● Be able to create a pipeline of leads based on the target parameters set by the organization, conduct ongoing market research to identify opportunities and map prospects, identify decision makers and effectively reach-out to them.

● Identify business opportunities by prospecting / evaluating contactee’s position in the industry; researching and analyzing sales options.

● Learn how Sigma Infosolutions works from the ground up and build the foundation for your career with us;

● Be the first point of contact for the company, responsible for developing prospects

● Identify key players, researching and obtaining business requirements, and presenting solutions to begin sales cycle

● Profile strategic accounts identifying key individuals, researching and obtaining business requirements and presenting solutions to start the sales cycle

● Set appointments for Sigma Infosolutions sales team when a lead reaches a qualified stage leading to hand-off to sales teams

● Research your target companies and prepare executive summaries to turn your Sales Executive into a guru ahead of their calls;

● Drive attendance for webinars and live seminars, set meetings for conferences

● Collaborate with sales and marketing team members on strategic sales approach

● Ensure successful follow through of sales cycle by maintaining accurate activity and lead qualification information in CRM application

● Good understanding of tools and processes for market research and lead generation through Email Campaigns, LinkedIn, Cold calling etc.

● Follows up and maintains relationships with new leads and existing potentials by providing support, information, and guidance; researching and recommending new opportunities.

● Collate, Manage and generate report day-to-day data related to prospects,

opportunities, proposals, etc. using formats and tools prescribed by the team.

● Market Company’s posts on Social Media Platforms & Competition research about the services being offered by the company

● Experience in IT services sales for the International Market with preference to USA

● He/She should be highly self-motivated, target driven and able to work independently

Requirements / Skills / Need to have:

● 6+ years of successful experience in telemarketing, preferably in IT solutions / services (Candidates with experience in either ecommerce / fintech solutions will be preferred)

● Exceptional communication skills, both oral and written, coupled with excellent listening skills and a positive and energetic phone presence

● Demonstrated success in prospecting through Sales Navigator - LinkedIn, Personalised emails, Emailer Campaigns

● Highly organized with good time management skills.

● Strong attention to detail and Great active-listening skills.

● Ability to maintain a positive attitude in the face of rejection or criticism.

● Experience collaborating with internal and cross-functional teams.

● Extremely self-motivated with a diligent work ethic

● Great number sense and mathematical ability.

● Strong desire and ability to move up within the sales vertical of the organization

● High level of integrity and strong commitment to building a successful company

● Ability to work independently as well as part of a team in a fast-paced environment

● Adept computer skills including proficiency with Microsoft Office

● Experience with CRM applications like ZOHO, Hubspot or Salesforce

● Bachelor’s degree strongly preferred, high school diploma or equivalent required

● Aptitude to manage numerous requests and time demands concurrently, while achieving production goals from assigned territory or set of accounts

● Promotes a strong sense of urgency for reaching goals and key deliverables. Acts without being told what to do. Brings new ideas to the company

● Contributes fully to the team effort and plays an integral part in the smooth running of teams without necessarily taking the lead

● Drive, Grit, Team Oriented: strong desire to compete and win

● BA/BS/MBA degree or relevant experience

● Experience in planning, call control, opportunity qualification, account development

● Excellent telephone presence with demonstrated skills including the ability to engage in meaningful conversations

● Must be an excellent problem-solver and willing to collaborate in an exceedingly competitive environment

Our client is the industry-leading provider of AI Assisted Conversational messaging solutions. They help Professionals and Institutes such as Doctors, Lawyers and Hospitals and Education Institutes drive consumer experience over text messaging channels like SMS/Whatsapp in their Enquiry management and Customer support processes. As a forward- thinking global company, it continues to innovate and develop cutting edge technologies like Conversational AI, Chatbots, and Omni channel solutions that redefine how businesses digitally communicate with their customers.

They integrate with Top CRMs like Salesforce,

Zoho, Hub spot among others to drive engagement in key moments, and have acquired 5000

customers across SMB’s and Mid-market (from small Professional Doctors and lawyers to large global staffing companies and large insurance companies).They’re growing at a fast pace and need a sharp, focused, self-starter person to join their marketing team. As a Demand Generation Manager, you will work closely with cross-functional teams, including marketing, product & customer success to own the pipeline.

Requirements

• Own, develop and execute end-to-end campaigns that engage and convert prospective buyers with a focus on developers and marketers within specific verticals.
• Create and oversee impactful and engaging content, targeted competition displacement campaigns and ABM campaigns.
• Work closely with product development, product marketing & customer success teams, to design and implement campaigns that deliver on business objectives.
• Design & execute campaigns that drive pipeline and generate opportunities using PLG motion.
• Understand the buyer’s journey at each stage of the Sales funnel and translate messaging and positioning into effective campaigns.
• Keep track of MQL-SQL-SAL conversion rates, analyze campaign performance, surface insights and provide recommendations for optimizing results.
• Track program results, measure program success and report metrics to stakeholders
• Build strong relationships with key cross functional stakeholders across GTM organization to ensure campaign enablement and engagement.
• Develop scalable, repeatable campaign playbooks
• Guide the creation of content alongside our Content Marketing, Product Marketing and Solutions teams
• Develop outbound and account-based campaigns that complement inbound campaign strategy

What we need:

​

• 10+ years of work experience, with at least 7 years in demand generation
• Graduate/masters in any stream with good understanding of SaaS product space
• Proven track record of leading multi-channel campaigns with success, collaborating with stakeholders and finding opportunities to strategically up level marketing efforts
• Understanding of the nuances of running an integrated campaign, and ability to think both strategically and execute at an operational level with ease
• Agile, Nimble, and energetic
• Being an Individual Contributor, your performance will be measured by the pipeline you generate, your ability to execute and achieve measurable results including new logo development, and owning cross-sell campaigns to drive expansion opportunities

Job Role: Director / Sr. Director, Marketing

Experience Range: 14 to 18 years

Job Location: Pune / Mumbai / Bengaluru - Remote India

About Company:

It is an innovative and forward-thinking start-up, backed by venture capital, dedicated to delivering cutting-edge 'Future of Work' solutions to global industry leaders. Our core expertise lies in Source-to-Pay applications, where it distinguishes itself through a distinctive ServiceNow platform strategy and proprietary AI technologies. What sets us apart from competitors is our unwavering commitment to redefining industry norms and providing unmatched value to our clients. At the helm, we are proud to have a management team comprised of seasoned industry veterans with a proven track record of building and leading successful organizations.

What are we looking for?

We are seeking an accomplished and visionary Director of Marketing to join our high-impact team. As the Director of Marketing, you will be instrumental in shaping and executing our marketing strategy, elevating our brand presence, and driving demand for our cutting-edge SaaS solutions, globally. This role presents a unique opportunity to lead marketing efforts in a rapidly growing company that is reshaping the landscape of Source-to-Pay applications. This role requires a combination of strategic thinking, technical expertise, strong leadership skills, and a customer-centric mindset.

Roles & Responsibilities:

• Marketing Strategy Development: Develop and execute a comprehensive marketing strategy aligned with our business goals, targeting key industries and personas within the Source to Pay and Contract Lifecycle Management domain on the ServiceNow platform.

• Content Excellence: Oversee the creation of high-quality content, including whitepapers, blog posts, case studies, articles, videos, and infographics, that showcase our thought leadership and address the pain points of our target audience.

• Demand Generation: Drive demand generation initiatives through inbound and outbound marketing tactics, including SEO, SEM, email marketing, webinars, events, and strategic partnerships.

• Sales Enablement: Equip the sales team with the necessary tools, collateral, and training to effectively communicate our value proposition to potential clients.

• Data-Driven Insights: Continuously analyse marketing performance metrics, track ROI, and leverage data-driven insights to refine campaigns and strategies for maximum impact.

• Budget Management: Manage the marketing budget judiciously, allocating resources for optimal ROI while ensuring alignment with company objectives.

• Brand Elevation: Champion the creation and maintenance of a strong brand presence in the market, ensuring consistency in messaging and visual identity across all marketing channels.

• Product Evangelism: Collaborate closely with the product team to develop compelling product

positioning and messaging, ensuring alignment with market needs and competitive differentiation.

• Team Leadership: Build and mentor a high-performing marketing team, fostering a culture of innovation, collaboration, and excellence.

Qualifications & Skills:

• Bachelor’s degree in marketing, Business, or a related field (MBA is a plus).

• Proven experience (minimum 10-12 years) in B2B marketing, in the SaaS industry, with at least 3+ years in a leadership position.

• Proven track record in B2B SaaS, with a preference for experience in Source To Pay, Procure To

Pay, Spend Management, or Accounts Payable domains. Experience within the ServiceNow

Ecosystem is highly desirable.

• Strong understanding of the ServiceNow platform and its ecosystem.

• Demonstrated success in developing & executing marketing strategies that drive growth & revenue.

• Proficiency in marketing automation, CRM, and analytics tools.

• Excellent communication, leadership, and team management skills.

• Creative thinking and a passion for staying up-to-date with industry trends.

• Excellent leadership, team management, and people development skills.

• Exceptional communication and interpersonal skills, with the ability to build rapport with clients and internal stakeholders.

We are looking for a senior SaaS Inside sales professional who can drive software products sales in India & International markets. You are someone who likes working with data and insights and making decisions based on it. An eager candidate to make an impact at Xoxoday and thrive in a fast-paced, dynamic, hyper-growth environment and can operate fluidly between the 30,000-foot strategy level and the micro-detail to get things right.The AVP Inside sales ll work closely with the founders & CXOs on sales and demand generation.

• Should be able to set up the inbound, outbound process globally 
• To be responsible for setting up SMB sales engine for global markets 
• Expert in defining GTM initiatives and rolling this out with proper tracking 
• Collaborate with other functions in order to develop sales strategy for enhancing the company's growth
• Effectively create and articulate ROI in various negotiations
• Ensure that the organisation meets its stipulated growth goals
• Adept in using best of technology and practices to scale the operations. Hands on knowledge of tools like Hubspot, Outreach, Demandbase, Lusha, etc ll be required. 
• Should be able to maximise salesperson efficiency and output through mentoring and counselling. 

• Overall experience of 8-10 years out of which atleast experience of 3 to 4 years in setting up the process for a SaaS company in India selling to global markets 
• Working out of the Bangalore office and mostly in USA time zone
• Hands on experience to pick initiatives and work himself and then train team on calling pitch, email formats, campaigns creation and handling inbound engine.
• Is deeply analytical, comfortable navigating data and working in ambiguity.
• Exemplary communication and relationship building skills at all levels from senior executives to Individual Contributors.

You will closely work with the sales leadership. You ll have interactions with sales teams and marketing teams globally. 

Xoxoday is a rapidly growing fintech SaaS firm that propels business growth while focusing on human motivation. Backed by Giift and Apis Partners Growth Fund, Xoxoday offers a suite of three products - Plum, Empuls, and Compass. Xoxoday works with more than 2500 clients across 10+ countries and over 2.5 million users. Headquartered in Bengaluru, Xoxoday is a 300+ strong team with four global offices in San Francisco, Dublin, Singapore, Dubai.

We look forward to connecting with you. Once we review your resume, the next step will be a discovery call followed by detailed interviews. There ll be three rounds of interviews. 

This is a sales target-driven role that involves managing the day-to-day activities of the HQ marketing team in Bangalore. This role Involves coordination, tracking and managing timelines of deliverables as well as ensuring that quality standards are met.  

Responsibilities:

• Manage the global demand generation engine  
• Work towards increasing the number of sales qualified leads generated  
• Engage partners in areas such as lead generation, joint marketing efforts and events
• Coordinate Subex Secure’s presence in events
• Secure endorsements from analysts and media  
• Manage the digital marketing team
• Prepare content where needed for campaigns, social media, search engine optimization and marketing
• Coordinate with internal teams for preparation of collateral, deriving messaging and ensuring preparation of sales enablement material in a timely manner
• Intervene to improve marketing processes to improve the outcomes and efficiency of our global lead generation efforts

Requirements (please read these carefully before applying)

• Experience in managing planning and execution of global campaigns through Salesforce and Hubspot
• Have carried revenue targets or have at least played a key role in attaining these targets  
• Prior experience in B2B marketing involving a sophisticated product line is a must. Experience in marketing cybersecurity products will present a clear advantage.
• Prior experience in managing teams and revenue targets is an essential requirement
• You should have over 6 years of experience with B2B marketing
• Excellent understanding of SEM and SEO and ways to get leads out of SEM and increase volume of web traffic, improve domain authority and traffic quality through SEO
• Top notch project management skills
• Excellent content writing and presentation skills

The outcomes (KPI) associated with this role would be:

• Rise in the number of qualified opportunities and quality of leads processed by the sales team this includes Sales Accepted Leads and Sales Qualified Leads
• Quality and volume of engagements on social media and improvement in regional web traffic
• Your contribution towards improving our brand presence globally  
• Measured improvement in pipeline velocity
• Attainment of pipeline targets
• Timely execution of monthly and quarterly marketing plans