Lead – BTL Marketing

Leadsquared

Lead – BTL Marketing

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Lead – BTL Marketing

at Leadsquared

Agency job

via Right Hire

4 - 7 yrs

₹15L - ₹28L / yr

Bengaluru (Bangalore)

Skills

B2B SaaS

Demand generation

ABM

Location: Bengaluru

Work Mode: Work from Office 4 days WFO and 1 Day Remote

Timigs : 12-8 PM

Experience: 4–7 years

Department: Marketing

About LeadSquared

LeadSquared is a leading SaaS CRM and marketing automation platform helping businesses across industries streamline their sales, marketing, and customer engagement processes. With a strong presence across India and global markets, we work with thousands of businesses to help them acquire, engage, and retain customers at scale.

We are looking for a Lead – BTL Marketing who can own and execute high-impact offline marketing initiatives that strengthen our brand presence, engage our target audience, and contribute directly to pipeline generation.

Role Overview

As the Lead – BTL Marketing, you will be responsible for planning, executing, and measuring LeadSquared's BTL marketing initiatives across events, conferences, industry forums, partner activations, customer meets, roadshows, and other offline channels.

This role requires someone who can think strategically while being hands-on with execution, manage multiple stakeholders and agencies, and build marketing programs that deliver measurable business outcomes.

Key Responsibilities:

BTL Strategy & Planning

Develop and execute the annual BTL marketing strategy aligned with business, brand, and revenue objectives.
Identify relevant industry events, conferences, exhibitions, forums, and offline opportunities for LeadSquared.
Build quarterly and annual BTL calendars across target industries, geographies, and customer segments.
Identify opportunities to leverage events and offline activations for brand building, demand generation, and pipeline creation.

Events & Activations

Own end-to-end execution of events, conferences, exhibitions, customer meets, roundtables, roadshows, and other BTL initiatives.
Manage everything from event ideation and venue selection to branding, logistics, vendor coordination, on-ground execution, and post-event activities.
Create innovative on-ground experiences and activations that drive engagement and strengthen LeadSquared's brand recall.
Work closely with sales teams to ensure effective lead capture, qualification, and follow-up from every activation.
Develop event-specific messaging, collateral, booth experiences, engagement activities, and audience journeys.

Demand Generation & Pipeline

Design BTL programs with clear lead generation and revenue objectives.
Partner with sales teams to identify priority accounts, industries, and territories for offline campaigns.
Develop mechanisms to capture, qualify, route, and track leads generated through events and activations.
Track event-sourced opportunities and pipeline contribution.
Analyse ROI and continuously optimise the BTL mix based on performance.

Vendor & Agency Management

Identify, evaluate, and manage event agencies, vendors, production partners, venues, and other external stakeholders.
Negotiate commercial terms and ensure effective utilisation of marketing budgets.
Maintain strong vendor relationships while ensuring quality, timelines, and cost efficiency.
Manage multiple vendors simultaneously during large-scale events and activations.

Cross-functional Collaboration

Work closely with Sales, Product Marketing, Content, Design, Partnerships, Customer Success, and other teams to build integrated campaigns.
Collaborate with the sales leadership team to align BTL activities with business priorities.
Coordinate with internal stakeholders to ensure timely delivery of event assets, communication, logistics, and follow-ups.
Ensure seamless handoff of leads from marketing to sales.

Reporting & Optimisation

Define KPIs for every BTL initiative and maintain regular performance reporting.
Track metrics such as registrations, attendance, engagement, MQLs, SQLs, opportunities, pipeline, CAC, and ROI.
Conduct post-event analysis and document learnings.
Recommend improvements to optimise future events and offline campaigns.

What We're Looking For

5–8 years of experience in BTL marketing, field marketing, event marketing, experiential marketing, or demand generation.
Strong experience in managing B2B events, conferences, exhibitions, roundtables, roadshows, and offline activations.
Experience working with sales teams and using events/BTL as a demand-generation channel.
Strong vendor and agency management skills.
Excellent project management and execution capabilities.
Strong commercial acumen with experience managing marketing budgets.
Ability to manage multiple initiatives simultaneously in a fast-paced environment.
Strong communication, stakeholder management, and negotiation skills.
Data-driven mindset with the ability to measure marketing impact and ROI.
Willingness to travel as required for events and activations.

Good to Have

Experience in B2B SaaS, technology, CRM, MarTech, FinTech, BFSI, EdTech, or other enterprise-focused businesses.
Experience working with a national or regional event calendar.
Experience managing large-scale conferences and industry events.
Understanding of ABM, demand generation, and integrated marketing campaigns.
Existing relationships with event agencies, vendors, and industry forums.

Why LeadSquared?

Work with a fast-growing SaaS company with a strong presence in India and global markets.
Own high-visibility marketing programs with direct business impact.
Work closely with senior stakeholders across Marketing and Sales.
Opportunity to build and scale LeadSquared's offline marketing engine.
Be part of a high-energy, execution-focused marketing team.

Location: Bengaluru

Work Mode: Work from Office 4 days WFO and 1 Day Remote

Timigs : 12-8 PM

Experience: 4–7 years

Department: Marketing

About LeadSquared

Role Overview

Key Responsibilities:

BTL Strategy & Planning

Develop and execute the annual BTL marketing strategy aligned with business, brand, and revenue objectives.
Identify relevant industry events, conferences, exhibitions, forums, and offline opportunities for LeadSquared.
Build quarterly and annual BTL calendars across target industries, geographies, and customer segments.
Identify opportunities to leverage events and offline activations for brand building, demand generation, and pipeline creation.

Events & Activations

Own end-to-end execution of events, conferences, exhibitions, customer meets, roundtables, roadshows, and other BTL initiatives.
Manage everything from event ideation and venue selection to branding, logistics, vendor coordination, on-ground execution, and post-event activities.
Create innovative on-ground experiences and activations that drive engagement and strengthen LeadSquared's brand recall.
Work closely with sales teams to ensure effective lead capture, qualification, and follow-up from every activation.
Develop event-specific messaging, collateral, booth experiences, engagement activities, and audience journeys.

Demand Generation & Pipeline

Design BTL programs with clear lead generation and revenue objectives.
Partner with sales teams to identify priority accounts, industries, and territories for offline campaigns.
Develop mechanisms to capture, qualify, route, and track leads generated through events and activations.
Track event-sourced opportunities and pipeline contribution.
Analyse ROI and continuously optimise the BTL mix based on performance.

Vendor & Agency Management

Identify, evaluate, and manage event agencies, vendors, production partners, venues, and other external stakeholders.
Negotiate commercial terms and ensure effective utilisation of marketing budgets.
Maintain strong vendor relationships while ensuring quality, timelines, and cost efficiency.
Manage multiple vendors simultaneously during large-scale events and activations.

Cross-functional Collaboration

Work closely with Sales, Product Marketing, Content, Design, Partnerships, Customer Success, and other teams to build integrated campaigns.
Collaborate with the sales leadership team to align BTL activities with business priorities.
Coordinate with internal stakeholders to ensure timely delivery of event assets, communication, logistics, and follow-ups.
Ensure seamless handoff of leads from marketing to sales.

Reporting & Optimisation

Define KPIs for every BTL initiative and maintain regular performance reporting.
Track metrics such as registrations, attendance, engagement, MQLs, SQLs, opportunities, pipeline, CAC, and ROI.
Conduct post-event analysis and document learnings.
Recommend improvements to optimise future events and offline campaigns.

What We're Looking For

5–8 years of experience in BTL marketing, field marketing, event marketing, experiential marketing, or demand generation.
Strong experience in managing B2B events, conferences, exhibitions, roundtables, roadshows, and offline activations.
Experience working with sales teams and using events/BTL as a demand-generation channel.
Strong vendor and agency management skills.
Excellent project management and execution capabilities.
Strong commercial acumen with experience managing marketing budgets.
Ability to manage multiple initiatives simultaneously in a fast-paced environment.
Strong communication, stakeholder management, and negotiation skills.
Data-driven mindset with the ability to measure marketing impact and ROI.
Willingness to travel as required for events and activations.

Good to Have

Experience in B2B SaaS, technology, CRM, MarTech, FinTech, BFSI, EdTech, or other enterprise-focused businesses.
Experience working with a national or regional event calendar.
Experience managing large-scale conferences and industry events.
Understanding of ABM, demand generation, and integrated marketing campaigns.
Existing relationships with event agencies, vendors, and industry forums.

Why LeadSquared?

Work with a fast-growing SaaS company with a strong presence in India and global markets.
Own high-visibility marketing programs with direct business impact.
Work closely with senior stakeholders across Marketing and Sales.
Opportunity to build and scale LeadSquared's offline marketing engine.
Be part of a high-energy, execution-focused marketing team.

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Full Stack Developer - Averlon

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Roles & Responsibilities

Test and debug programs

Improve functionality of existing systems Implement security and data protection solutions Assess and prioritize feature requests

Coordinate with internal teams to understand user requirements and provide technical solutions Expertise in at least one popular Python framework (like Django, Flask, etc)

Team spirit

Good problem-solving skills

Requirements

1 to 5 years of experience as a Python Developer

Hands on experience of Flask, Django or Gin or Revel or Sanic

Knowledge of design/architectural patterns will be considered as a plus

Experience working in an agile development environment with a strong focus on rapid software development

Experience in AWS or similar cloud technologies

Excellent troubleshooting and debugging skills

Proven ability to complete assigned task according to the outlined scope and timeline

Experience with messaging frameworks such as SQS/Kafka/RabbitMq

Experience with Elastic Search

Willingness to learn new and different technologies

React Developer

at Divami Design Labs Pvt Ltd

7 recruiters

Posted by Vidya R

Hyderabad

3 - 5 yrs

₹8L - ₹15L / yr

React.js

Javascript

Redux/Flux

HTML/CSS

RESPONSIBILITIES
- Strong proficiency in JavaScript, including DOM manipulation and the JavaScript object
model.
- Thorough understanding of React.js and its core principles
- Experience with popular React.js workflows (such as Flux or Redux) OR React Hooks
- Experience with data structure libraries (e.g., Immutable.js)
- Knowledge of isomorphic React is a plus, React Hooks
- Familiarity with RESTful APIs
- Knowledge of modern authorization mechanisms, such as JSON Web Token
- Familiarity with modern front-end build pipelines and tools

Work Experience and Educational Qualification
- At least 3 years of experience in React/ReactJs
- Should have led a team of at least 2 members

React Native Developer

Agency job

via Recro by Simran Gupta

Bengaluru (Bangalore)

2 - 8 yrs

₹10L - ₹20L / yr

React.js

React Native

Mobile App Development

Android Development

Javascript

What does the core role include?

Designing and developing high-volume, low-latency applications for mission-critical systems and delivering high-availability and performance
Designing stateless components in React Native
Contributing in all phases of the development lifecycle
Working with the developers to create and maintain a robust framework to support the apps
Working with the developers to build the interface with a focus on usability features

What else can you expect in the role?

Prepare and produce releases of software components
Optimizing performance for the apps
Problem-solving skills, analytical mind, and positive attitude
Ability to think from end users perspective and focused on improving the overall product experience.
Deliver across the entire app life cycle concept, design, build, deploy, test, release to app stores and support

What can fetch you brownie points?

Hands on experience with React Native is required
Hands-on experience in React Native APIs, ReactJS, Javascript, ECMAScript (OOJS) and JSX.
Strong understanding of JavaScript ecosystem
Hands on experience on Android in creating Hybrid / Native applications
Demonstrable UI/UX experience on a large-scale app.
Thorough understanding of React Native development tools like IDEs (Nuclide, Atom, Sublime Text, or Visual
Good knowledge of JS frameworks like ReactJS is a plus.

Desired Skills and Experience

Hybrid Apps,React Native, Native iOS and Android Architecture understanding

What does the core role include?

Designing and developing high-volume, low-latency applications for mission-critical systems and delivering high-availability and performance
Designing stateless components in React Native
Contributing in all phases of the development lifecycle
Working with the developers to create and maintain a robust framework to support the apps
Working with the developers to build the interface with a focus on usability features

What else can you expect in the role?

Prepare and produce releases of software components
Optimizing performance for the apps
Problem-solving skills, analytical mind, and positive attitude
Ability to think from end users perspective and focused on improving the overall product experience.
Deliver across the entire app life cycle concept, design, build, deploy, test, release to app stores and support

What can fetch you brownie points?

Hands on experience with React Native is required
Hands-on experience in React Native APIs, ReactJS, Javascript, ECMAScript (OOJS) and JSX.
Strong understanding of JavaScript ecosystem
Hands on experience on Android in creating Hybrid / Native applications
Demonstrable UI/UX experience on a large-scale app.
Thorough understanding of React Native development tools like IDEs (Nuclide, Atom, Sublime Text, or Visual
Good knowledge of JS frameworks like ReactJS is a plus.

Desired Skills and Experience

Hybrid Apps,React Native, Native iOS and Android Architecture understanding

Trainer - BPO International Sales and Communication

at Office Beacon LLC

Posted by Nikitha k

Remote only

4 - 8 yrs

₹4L - ₹8L / yr

Communication Skills

Sales

Training and Development

Analyze day-to-day needs for training in the sales team.
● Create training curricula and estimate the timeline required to create them.
● Develop material required for training for example outline, handouts,
etc.
● Conduct training sessions for new and current sales personnel.
● Develop new approaches and techniques for making improvements
in training programs.
● Collect feedback from trainees and identify the issues they had
during the process.
● Generate results and measure the performance of trainees after the
session.
● Coordinate with the Sales Manager.
● Maintain and update records of training material.
● Stay up-to-date with the latest market trends and demands of a
corporate sales environment.
● Maintaining required data (onboarding to deployment)
● Collaborate with management to identify company training needs.
● Define and explain KPI and KRA.
● Develop monitoring systems to ensure that all employees are
performing job responsibilities
according to training.
● Train for internal CRM and sales tools.
● Monitor and evaluate the training program’s effectiveness, success and
ROI periodically, prepares a report on them

EXPERIENCE/CHARACTERISTIC

● Experience: 1 or 2 years as a Sales Trainer in the BPO sector
● Candidate should have experience in training new employees and
supporting experienced employees to improve their performance
● Excellent organizational skills
● Solid communication and presentation abilities

Senior Sales Executive

at Bizee Technologies Private Limited

1 recruiter

Posted by Mitesh Khandelwal

Hyderabad

3 - 7 yrs

₹3L - ₹4L / yr

Sales

Presales

Product Marketing

Salesforce

Mobile Outlet company need Sales person for their outlets at different locations. Upload CV at www.bizee.in/placement/

Functional Consultant - Salesforce - Sales & Marketing Domain(3-6 yrs)

at EIS TEHCNOLOGIES

1 video

2 recruiters

Posted by Jrk Kiran

Hyderabad

3 - 6 yrs

₹3L - ₹6L / yr

Requirement

report building

data setup

data management

Founded in 2001, EiS Technologies (EiS) is an Oracle Platinum Partner and dedicated to empowering our clients and employees through success-oriented services and technologically advanced software solutions. Capabilities include both a broad range of professional services, and “Oracle Validated Integration” certified business analytics and reporting products. The solution offers over 1300 pre-built reports enabling actionable intelligence. The EiS Professional Services team of certified specialists leverage deep knowledge that spans Oracle’s full suite of products: Cloud Services, Fusion Middleware, Taleo, PeopleSoft, E-Business Suite and more. Pls visit www.eistech.com and www.splashbi.com to know more about us.

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