Senior Performance Marketing Specialist

at MyOperator - VoiceTree Technologies

Senior Performance Marketing Specialist

MyOperator - VoiceTree Technologies

Company

Home

Senior Performance Marketing Specialist

at MyOperator - VoiceTree Technologies

Posted by Vijay Muthu

3 - 5 yrs

₹10L - ₹12L / yr

Remote only

Skills

Performance management

Revenue growth

Growth Hacking

Acquisition

Performance attribution

Optimization

Analytics

Retargeting

Automation

Marketing Strategy

Social media strategy

Content Strategy

Product Strategy

Strategy development

Digital strategy

Google Tag Manager (GTM)

Customer Relationship Management (CRM)

SaaS

B2B Marketing

Demand generation

A/B Testing

Lead Generation

About MyOperator

MyOperator is a Business AI Operator platform that allows businesses, teams, and AI Agents to work in tandem for customer operations, i.e., handle Sales, Support, Escalation, Feedback, and Refund processes. With over 12,000+ businesses using our platform, we are the largest in the space.

MyOperator is built for people who want to work on ambitious problems at a meaningful scale. We value ownership, speed, critical thinking, and a bias for building things that create real customer and business outcomes. This is a high-expectation, high-learning environment where people are trusted to think independently, challenge ideas openly, move with urgency, and keep raising the bar as we build for long-term impact.

About the Role

We are looking for a Senior Performance Marketing Specialist who will independently own MyOperator's paid acquisition strategy across Google, Meta, and LinkedIn. This is not an execution-support role. You will be the primary strategic and operational owner of performance marketing, responsible for designing campaign architecture, optimizing funnel journeys, and driving down cost per qualified lead and CAC while scaling pipeline volume.

You will work directly with the Marketing Head and operate with high autonomy. The expectation is that you bring both the strategic thinking to identify where and how to invest, and the hands-on depth to act on it without needing to hand off to an executor.

Key Responsibility Areas

Design and own paid acquisition strategy across Google Ads, Meta, and LinkedIn, including campaign architecture, audience segmentation, bidding strategy, and budget allocation across channels.
Drive reduction in CPQL (cost per qualified lead) and CAC through continuous experimentation with creatives, landing pages, targeting parameters, and funnel touchpoints.
Scale qualified lead volume by identifying high-performing audience segments, channel combinations, and conversion triggers specific to B2B SaaS buying behavior.
Build and maintain full-funnel attribution using Google Tag Manager and GA4, ensuring accurate tracking of lead quality from click to closed revenue.
Analyze funnel drop-off points across the acquisition journey and execute conversion rate optimization interventions with documented hypotheses and results.
Develop a structured experimentation roadmap covering A/B tests, creative variants, and offer testing, and translate results into channel strategy decisions.
Report on performance against pipeline and efficiency targets weekly, with clear recommendations rather than data readouts alone.

Requirements - Must Have

3 to 5 years of hands-on performance marketing experience in a B2B SaaS or technology product company.
Demonstrated ownership of Google Ads and Meta Ads campaigns with measurable outcomes on CPQL, CAC, or ROAS, verifiable via portfolio, case studies, or interview.
Working proficiency in GTM and GA4 for event tracking, funnel analysis, and attribution setup.
Proven ability to independently design and execute campaign strategy without relying on a manager to define priorities or approaches.
Experience running structured A/B or multivariate experiments on paid channels and translating results into strategy changes.

Requirements - Good to Have

Experience with LinkedIn Ads for B2B demand generation targeting mid-market or enterprise segments.
Familiarity with AI-assisted campaign optimization tools or automation layers within Google and Meta platforms.
Exposure to CRM integration with ad platforms such as HubSpot or Salesforce audience sync and offline conversion imports.
Prior experience marketing a SaaS product to SMB or mid-market buyers in India.
Knowledge of intent-based targeting, retargeting architecture, or ABM frameworks for B2B pipelines.

This Profile is Not For

Candidates who have only executed campaigns under direction and have not independently owned strategy, budget decisions, or performance targets.
Candidates whose primary background is in brand, content, or organic marketing with limited hands-on paid media depth.
Candidates looking for a role where performance marketing is one part of a broader generalist mandate.

About MyOperator

About the Role

Key Responsibility Areas

Design and own paid acquisition strategy across Google Ads, Meta, and LinkedIn, including campaign architecture, audience segmentation, bidding strategy, and budget allocation across channels.
Drive reduction in CPQL (cost per qualified lead) and CAC through continuous experimentation with creatives, landing pages, targeting parameters, and funnel touchpoints.
Scale qualified lead volume by identifying high-performing audience segments, channel combinations, and conversion triggers specific to B2B SaaS buying behavior.
Build and maintain full-funnel attribution using Google Tag Manager and GA4, ensuring accurate tracking of lead quality from click to closed revenue.
Analyze funnel drop-off points across the acquisition journey and execute conversion rate optimization interventions with documented hypotheses and results.
Develop a structured experimentation roadmap covering A/B tests, creative variants, and offer testing, and translate results into channel strategy decisions.
Report on performance against pipeline and efficiency targets weekly, with clear recommendations rather than data readouts alone.

Requirements - Must Have

3 to 5 years of hands-on performance marketing experience in a B2B SaaS or technology product company.
Demonstrated ownership of Google Ads and Meta Ads campaigns with measurable outcomes on CPQL, CAC, or ROAS, verifiable via portfolio, case studies, or interview.
Working proficiency in GTM and GA4 for event tracking, funnel analysis, and attribution setup.
Proven ability to independently design and execute campaign strategy without relying on a manager to define priorities or approaches.
Experience running structured A/B or multivariate experiments on paid channels and translating results into strategy changes.

Requirements - Good to Have

Experience with LinkedIn Ads for B2B demand generation targeting mid-market or enterprise segments.
Familiarity with AI-assisted campaign optimization tools or automation layers within Google and Meta platforms.
Exposure to CRM integration with ad platforms such as HubSpot or Salesforce audience sync and offline conversion imports.
Prior experience marketing a SaaS product to SMB or mid-market buyers in India.
Knowledge of intent-based targeting, retargeting architecture, or ABM frameworks for B2B pipelines.

This Profile is Not For

Candidates who have only executed campaigns under direction and have not independently owned strategy, budget decisions, or performance targets.
Candidates whose primary background is in brand, content, or organic marketing with limited hands-on paid media depth.
Candidates looking for a role where performance marketing is one part of a broader generalist mandate.

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About MyOperator - VoiceTree Technologies

Founded :

2013

Type :

Product

Size :

100-500

Stage :

Bootstrapped

About

MyOperator is a Business AI Operator and a category leader that unifies WhatsApp, Calls, and AI-powered chat & voice bots into one intelligent business communication platform.

Unlike fragmented communication tools, MyOperator combines automation, intelligence, and workflow integration to help businesses run WhatsApp campaigns, manage calls, deploy AI chatbots, and track performance — all from a single no-code platform.

Trusted by 12,000+ brands including Amazon, Domino's, Apollo, and Razorpay, MyOperator enables faster responses, higher resolution rates, and scalable customer engagement.

MyOperator is a Business AI Operator and a category leader that unifies WhatsApp, Calls, and AI-powered chat & voice bots into one intelligent business communication platform.

Trusted by 12,000+ brands including Amazon, Domino's, Apollo, and Razorpay, MyOperator enables faster responses, higher resolution rates, and scalable customer engagement.

MyOperator - VoiceTree Technologies's video section

Connect with the team

Ranjith Selvaraj

Connect

Vijay Muthu

Connect

Company social profiles

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All about the role:
WordPress Solution Developer in India in our Solutions Implementation team will
provide technical leadership and hands-on development for multiple simultaneous
projects and also Technical Leadership around Web Development domain.
This role is based out of Bangalore, India.

Key Accountabilities:
 Provide strong technical leadership and hands-on involvement with Wordpress,
MySQL, JQuery, CSS3 & HTML5.
 Responsible for implementing best practices for project delivery in Wordpress.
 Manage a delivery team to ensure timely, accurate and high quality customer
deliveries
 Own all major and minor project releases for the Solutions Implementation team.
 Conduct peer-reviews and lead reviews and provide feedback in Website
Development.
 Advising on and coordinating team’s technical activities.
 Identifying and owning architectural and other technically based risk, escalating as appropriate
 Ensuring the non-functional requirements are achievable and subsequently met
 Ensuring adherence to appropriate standards of technical best practice
 Controlling the technical configuration of the solution
 Managing technical aspects of the transition of the solution into live use
 Resolving technical differences between technical team members

Desired Skills:
 Hands-on experience with Wordpress, JQuery, CSS3, HTML5 & MySQL,.
 Good to know PSD Conversion to HTML
 Team handling Experience
 Experience in Responsive Web Design and Cross Browser Implementation

Leadership & Management:
● Managing and technically leading the project team
● Managing project deliverables in line with the project plan
● Monitoring project progress and performance
● Provide strong technical leadership and hands-on involvement with Word Press,
CSS3, HTML5, JQuery, PSD Conversion to HTML
● Responsible for implementing best practices for project delivery
● Imbibe and represent our culture, core values and ensure the behavior and feedback
is cascaded through the organization
● Provide feedback to the leadership team by demonstrating understanding of
business, markets, and industry trends and needs
Education and Experience Requirements
 Bachelor’s degree in Engineering or relevant fields
 3+ years of experience in a role of a Web Developer at technology and product
development teams
 Experience of working in a global distributed development model
 Track record of delivering high performance products
 Domain – digital – HR domain, E-commerce, marketing, social, mobile, Web
(WordPress, MySQL, JavaScript, JQuery, HTML5 & CSS3)

Python Developer,

at Firdekho

1 recruiter

Posted by MD JAHANGIR ALAM

Kolkata

2 - 4 yrs

₹1L - ₹4L / yr

Django

Javascript

HTML/CSS

MySQL

Python

+2 more

As India’s leading online fashion destination, Firdekho is a one-stop shop that offers clothing, footwear, apparel, jewellery and accessories to meet the fashion needs of the style conscious men, women and kids. From home grown to exclusive brands to designer labels, Firdekho brings to its customers the latest trends across the globe. Founding in 2nd October 2015, Firdekho has over the years become the preferred online marketplace for leading Indian and International brands.

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