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MyOperator - VoiceTree Technologies logo
Senior Performance Marketing Specialist
Senior Performance Marketing Specialist
MyOperator - VoiceTree Technologies's logo

Senior Performance Marketing Specialist

Vijay Muthu's profile picture
Posted by Vijay Muthu
3 - 5 yrs
₹10L - ₹12L / yr
Remote only
Skills
Performance management
Revenue growth
Growth Hacking
Acquisition
Performance attribution
Optimization
Analytics
Retargeting
Automation
Marketing Strategy
Social media strategy
Content Strategy
Product Strategy
Strategy development
Digital strategy
Google Tag Manager (GTM)
Customer Relationship Management (CRM)
SaaS
B2B Marketing
Demand generation
A/B Testing
Lead Generation

About MyOperator

MyOperator is a Business AI Operator platform that allows businesses, teams, and AI Agents to work in tandem for customer operations, i.e., handle Sales, Support, Escalation, Feedback, and Refund processes. With over 12,000+ businesses using our platform, we are the largest in the space.


MyOperator is built for people who want to work on ambitious problems at a meaningful scale. We value ownership, speed, critical thinking, and a bias for building things that create real customer and business outcomes. This is a high-expectation, high-learning environment where people are trusted to think independently, challenge ideas openly, move with urgency, and keep raising the bar as we build for long-term impact.


About the Role

We are looking for a Senior Performance Marketing Specialist who will independently own MyOperator's paid acquisition strategy across Google, Meta, and LinkedIn. This is not an execution-support role. You will be the primary strategic and operational owner of performance marketing, responsible for designing campaign architecture, optimizing funnel journeys, and driving down cost per qualified lead and CAC while scaling pipeline volume.


You will work directly with the Marketing Head and operate with high autonomy. The expectation is that you bring both the strategic thinking to identify where and how to invest, and the hands-on depth to act on it without needing to hand off to an executor.


Key Responsibility Areas

  • Design and own paid acquisition strategy across Google Ads, Meta, and LinkedIn, including campaign architecture, audience segmentation, bidding strategy, and budget allocation across channels.
  • Drive reduction in CPQL (cost per qualified lead) and CAC through continuous experimentation with creatives, landing pages, targeting parameters, and funnel touchpoints.
  • Scale qualified lead volume by identifying high-performing audience segments, channel combinations, and conversion triggers specific to B2B SaaS buying behavior.
  • Build and maintain full-funnel attribution using Google Tag Manager and GA4, ensuring accurate tracking of lead quality from click to closed revenue.
  • Analyze funnel drop-off points across the acquisition journey and execute conversion rate optimization interventions with documented hypotheses and results.
  • Develop a structured experimentation roadmap covering A/B tests, creative variants, and offer testing, and translate results into channel strategy decisions.
  • Report on performance against pipeline and efficiency targets weekly, with clear recommendations rather than data readouts alone.

Requirements - Must Have

  • 3 to 5 years of hands-on performance marketing experience in a B2B SaaS or technology product company.
  • Demonstrated ownership of Google Ads and Meta Ads campaigns with measurable outcomes on CPQL, CAC, or ROAS, verifiable via portfolio, case studies, or interview.
  • Working proficiency in GTM and GA4 for event tracking, funnel analysis, and attribution setup.
  • Proven ability to independently design and execute campaign strategy without relying on a manager to define priorities or approaches.
  • Experience running structured A/B or multivariate experiments on paid channels and translating results into strategy changes.

Requirements - Good to Have

  • Experience with LinkedIn Ads for B2B demand generation targeting mid-market or enterprise segments.
  • Familiarity with AI-assisted campaign optimization tools or automation layers within Google and Meta platforms.
  • Exposure to CRM integration with ad platforms such as HubSpot or Salesforce audience sync and offline conversion imports.
  • Prior experience marketing a SaaS product to SMB or mid-market buyers in India.
  • Knowledge of intent-based targeting, retargeting architecture, or ABM frameworks for B2B pipelines.

This Profile is Not For

  • Candidates who have only executed campaigns under direction and have not independently owned strategy, budget decisions, or performance targets.
  • Candidates whose primary background is in brand, content, or organic marketing with limited hands-on paid media depth.
  • Candidates looking for a role where performance marketing is one part of a broader generalist mandate.


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Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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About MyOperator - VoiceTree Technologies

Founded :
2013
Type :
Product
Size :
100-500
Stage :
Bootstrapped

About

MyOperator is a Business AI Operator and a category leader that unifies WhatsApp, Calls, and AI-powered chat & voice bots into one intelligent business communication platform.


Unlike fragmented communication tools, MyOperator combines automation, intelligence, and workflow integration to help businesses run WhatsApp campaigns, manage calls, deploy AI chatbots, and track performance — all from a single no-code platform.


Trusted by 12,000+ brands including Amazon, Domino's, Apollo, and Razorpay, MyOperator enables faster responses, higher resolution rates, and scalable customer engagement.



Read more

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MyOperator - VoiceTree Technologies's video section

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Vijay Muthu

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