
Demand Generation and Marketing Executive - Job Description
Position Summary:
The Demand Generation and Marketing Executive will be responsible for developing and executing comprehensive, integrated B2B demand generation campaigns including email marketing, direct mail, webinar, and lead nurture tactics that deliver a consistent pipeline of high-quality qualified sales leads. The ideal candidate will have experience leading B2B demand generation campaigns and proven results in successfully planning, executing, building programs and reports in HubSpot, WordPress, google ads, LinkedIn sales navigator and analyzing results.
This position is based out of our Pune office, and there may be ample opportunity to travel within India as and when required.
About Us: Aikon is a small B2B SaaS company that is looking to accelerate its growth and increase usage of its iEngage.ai platform. Our platform enables Small and Large enterprises to build enterprise intelligence from conversations and interactions that already flow through its various communication channels. We use cutting edge Artificial Intelligence, Machine Learning and other Machine intelligence tools to augment human capabilities within the enterprise.
Key Responsibilities:
- Lead Management:
- Manage, nurture and convert inbound leads into qualified sales opportunities.
- Identify strong potential prospects using initiative and creativity, to generate outbound lead opportunities
- Assess and analyze a prospects current process and requirements;
- Provide engaging and articulate information about Aikon Labs’ value proposition to potential customers.
- Maintain well organized, up-to-date and accurate sales information and activity reports in Hubspot CRM system.
- Sales Management:
- Learn to manage complex enterprise sales throughout the sales cycle;
- Efficient management of the sales pipeline using our processes;
- Confidently participate in the preparation of proposals and the presentation of professional product demonstrations, via webinars or face to face meetings;
- Represent Aikon at corporate events or sales meetings independently or with colleagues;
- Meet personal targets and work towards Aikon Labs’ growth objectives, sales goals, and profitability;
- Communication:
- Demonstrate the ability to interact professionally with potential customers via phone, email, telephone conferencing, webinars and face to face, to discover their business needs and develop a positive business relationship;
- Provide accurate and timely information as required to project managers, the delivery team and senior management;
- Proficient in the use of social media tools like LinkedIn, Twitter, SEO optimization, Google Analytics, Wordpress (basic), etc
- Product Knowledge:
- Develop a strong knowledge of Aikon Labs’ products and services in order to facilitate the sales process;
- Understand and articulate how the benefits of Aikon’s products and services can meet customer’s needs in various business verticals;
Required Experience
- 2 - 5 years’ proven experience in prospecting and lead generation some experience in sales management;
- Experience of B-to-B sales, preferably in enterprise software solutions or in the cloud space or IT sector and has the ability to develop a good understanding of customer and market dynamics and requirements;
- Proficient in managing the sales pipeline using CRM systems, preferably Salesforce CRM;
- Experience of working collaboratively in a combined sales & marketing team.
- Can evidence a track record of increasing sales revenue by hitting or exceeding personal targets.
Required Skills:
- Has highly developed all-round interpersonal skills.
- Excellent communication, presentation, networking and negotiation skills.
- Customer service oriented with a positive, well-motivated attitude.
- Conscientious, hard-working and driven to improve sales and activity performance beyond targets.
- Competent IT skills with a working knowledge of Microsoft Office, GSuite programs and social networking tools. Experience of Hubspot, Canva, InVideo would be an added advantage, but not essential.
- Work closely within a small sales & marketing team and develop cooperative working relationships with all company colleagues;
- Good organisational and time management skills with the flexibility to reprioritise as necessary.
- Must be highly proficient in all aspects of English language, especially speaking, listening and writing skills.
- Must be passionate about the AI solutions for enterprises and B2B SaaS industry.
Competitive salary offered (dependent on skills and experience); and opportunity to earn generous rates of target based incentives;

About Aikon Labs Private Limited
About
Aikon Labs is a product startup that is solving enterprise problems with AI. Our platform iEngage has evolved from being focused on fostering innovation in a global community to becoming a central reusable repository of information, insights, and intelligence, derived from interactions that happen inside and outside of enterprises.
iEngage is a passive API enabled platform that blends seamlessly into the Enterprise technology stack to make interactions more meaningful. Interactions between employees, or employees and customers or any other stakeholder tend to be sliced and stored in siloed systems of record. The interaction context is usually lost or quickly turns into dark data that is stored in an archive. iEngage addresses that challenge.
iEngage utilizes cutting edge Machine Intelligence (your own models or iengage's open-source AI stack) to extract info, insight and intelligence from interactions that flow through systems of engagement (chat, email, phone calls etc) and make this available in the form of an API accessible enterprise knowledge graph that can power smarter, resilient automation. Provide answers, suggestions, and context when required, where it is required.
If you are excited about working on emerging technology, applying AI and ML to real world problems, we can offer you a challenging role. Take a look at our job postings and let us know if any of them interest you.
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Incubyte is a software craft consultancy where the “how” of building software matters as much as the “what”.
We partner with companies of all sizes, from helping enterprises build, scale, and modernize to early-stage founders bring their ideas to life.
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Experience Level
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We are a remote-first company with structured flexibility. Teams commit to shared rhythms during core hours, ensuring smooth collaboration while maintaining autonomy. Twice a year, we come together in person for a co-working sprint and once a year for a retreat - with all travel expenses covered.
Our environment is built for crafters: pairing, refactoring, experimenting with AI, and pushing the boundaries of software excellence. We are all lifelong learners, and our work is our passion.
Perks
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- Sponsorship for conference talks.
- Comprehensive medical & term insurance.
- Employee-friendly leave policies.
- Home Office fund
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Job Description
What you will be doing :
- Building high-performance mobile apps with React Native.
- Responsible for architecting and building these applications, as well as coordinating with the teams responsible for other layers of the product infrastructure.
- Building a product that is a highly collaborative effort
- Collaborate with cross-functional teams (.e.g. Backend, Product Manager and UX Designer) to define design and ship new features
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Qualifications
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- PG: MCA, M.Tech
Additional Information
What you will get:
- An open and collaborative work environment where you will be respected, challenged, and valued for your merits.
- Strong leadership and mentorship, a clear career path, and a supportive environment.
- A company that is proud of the quality of its work and invested in your personal development & well-being.
- A team that respects openness, does its job well, values customers, and plays fairly.
- Individuals who are fun to work with are invested in each other's growth and take their values seriously.
- Flexible work schedule so long as you uphold your commitments to your family, team, and clients.
- Competitive salary, incentives, insurance, and other perks.
- An online portfolio showing multi-platform, standout work.
We are actively seeking a self-motivated Data Engineer with expertise in Azure cloud and Databricks, with a thorough understanding of Delta Lake and Lake-house Architecture. The ideal candidate should excel in developing scalable data solutions, crafting platform tools, and integrating systems, while demonstrating proficiency in cloud-native database solutions and distributed data processing.
Key Responsibilities:
- Contribute to the development and upkeep of a scalable data platform, incorporating tools and frameworks that leverage Azure and Databricks capabilities.
- Exhibit proficiency in various RDBMS databases such as MySQL and SQL-Server, emphasizing their integration in applications and pipeline development.
- Design and maintain high-caliber code, including data pipelines and applications, utilizing Python, Scala, and PHP.
- Implement effective data processing solutions via Apache Spark, optimizing Spark applications for large-scale data handling.
- Optimize data storage using formats like Parquet and Delta Lake to ensure efficient data accessibility and reliable performance.
- Demonstrate understanding of Hive Metastore, Unity Catalog Metastore, and the operational dynamics of external tables.
- Collaborate with diverse teams to convert business requirements into precise technical specifications.
Requirements:
- Bachelor’s degree in Computer Science, Engineering, or a related discipline.
- Demonstrated hands-on experience with Azure cloud services and Databricks.
- Proficient programming skills in Python, Scala, and PHP.
- In-depth knowledge of SQL, NoSQL databases, and data warehousing principles.
- Familiarity with distributed data processing and external table management.
- Insight into enterprise data solutions for PIM, CDP, MDM, and ERP applications.
- Exceptional problem-solving acumen and meticulous attention to detail.
Additional Qualifications :
- Acquaintance with data security and privacy standards.
- Experience in CI/CD pipelines and version control systems, notably Git.
- Familiarity with Agile methodologies and DevOps practices.
- Competence in technical writing for comprehensive documentation.
Lead Developer
Qualification:
Science / Engineering graduateResponsibility:
Requirements Gathering:
- ' Participate in requirement gathering JAD (Joint Application Development) sessions and support documentation where applicable (business functional Technical UI usability data compliance data migration NFR 3rd party tools & products).
- Raise queries and get query resolution on areas which are unclear ambiguous and which need more information to the Technology Lead.
Project Estimation:
- ' Understand how the estimation (effort size etc) is done at task level in the area of work concerned measure and report the actual effort against the estimated effort and ensure task progress reporting in C20 or any other applicable tool.
Capability Development:
- Become an expert in the core skill and develop additional skills.
Design & Analysis:
- ' Create the HL Design and detailed design document with the support of architects for the assigned scope.
- Review all deliverables created by the Developer.
- Study non functional requirements and design for NFR as required.
- Understand the interdependencies of the various components in work packages being developed.
- Create detailed design and assign to developer.
- provide input to the Project Manager / Technical Lead to create the project plan from a technical perspective.
- support development of proof of concept as designed by Designer / Solution Architect.
- initiate development environment setup.
- Provide demo to customer for early feedback.
- create quality check points for all deliverables.
Coding:
- ' Develop tier coding business layer coding interface development service development creation of stored procedures etc as applicable for the work package / project.
- CTS and customer specific coding standards guidelines and best practices.
- Understand the database concepts and write efficient queries.
- raise clarifications / issues / concerns regarding work output to the lead.
- Seek review from peer / technical lead periodically.
- participate in setup activities for required environment setup.
- deploy code build in testing environment.
- conduct peer review during design coding and testing.
- Complete documentation as per the scope.
- prepare guidelines and checklist for development and testing activities.
- Provide feedback to design team.
- share feedback with developers to check if code is as per requirements.
- Incorporate changes as per feedback.
- provide necessary and timely status updates to the Supervisor / Technical Lead.
- Highlight any potential risks to the leads.
- Update traceability matrix for the work package developed.
- mentor the Developers to help them solve technical difficulties in the course of coding.
- Follow the SCM policies set for project.
- raise clarifications / issues / concerns regarding work output to the lead on time.
- provide necessary and timely status updates to the Supervisor / Technical Lead.
- Proactively highlight any potential risks to the lead.
- provide support on process audit activities.
- adhere to process and tools (usage of cognizant 20 awareness of Quality Management System).
Testing:
- ' Develop comprehensive unit testing cases and unit test plans.
- conduct comprehensive unit testing.
- create unit test logs.
- Prepare and support in preparation of unit test strategy.
- plan document and data requirements.
- automate unit testing and contribute to automation of unit testing.
- Conduct peer review of unit test cases.
- perform developer integration testing by integrating the components.
- Review test cases as prepared by the Developer.
Defect Management:
- Participate in defect triage meetings.
- conduct RCA for defects identified.
- Rework on the code based on review comments from code review / defects raised in unit testing peer testing SIT UAT testing or any other relevant testing phases.
- Assist in transition of knowledge and to support organization with any defects raised post production as required.
Process Improvements and Adherence:
- Participate in innovation sessions.
- implement process improvements to reduce manual intervention (eg automation).
- support on process audit activities.
- Generate ideas to provide value add and share the same with the Technical Lead.
- Adhere to process and tools (usage of cognizant 20 awareness of Quality Management System IDE etc).
Knowledge Management:
- Contribute towards updating knowledge assets user manual online help document installation manual / scripts.
- Conduct knowledge transfer sessions for new joiners in the project team.
- conduct training through academy (if approved).
- Guide and mentor team junior members from a technical perspective to ensure quality delivery of the components.
- contribute / search / reuse all types of assets from repository.
People management:
- Engage with team.
- resolve / conflict management within team.
- conduct internal trainings for developers within team.
Must Have Skills
- WPF Performance Suite
- .Net Framework
- C++
Good To Have Skills
- C# Studio
- C#. Net Logger
- MS SQL Server
- .Net Programming-C# .Net
- Bachelor’s degree, preferably with advertising, graphic design, marketing or strategic communications focus
- 1+ or more years of related experience in graphic design
- Strong graphic design skills with knowledge of various design production tools and software
- Knowledge of and demonstrated abilities in design principles, image manipulation, photo retouching, layouts and typography
- Experience with Adobe Creative Suite (Illustrator, InDesign, Photoshop, etc.) and similar software
- Basic knowledge and demonstrated abilities in icon design, character design and, illustration
- Working along with the video animation team to provide them the necessary vectors.
- Work collaboratively with colleagues and partners, receive feedback and take direction
- Manage multiple projects and deliver work in a timely fashion with a positive “can-do” attitude
- Very organized and detail-oriented
- Basic knowledge of design file formats
Job Description:
- Programming and optimizing smart contracts
- Design, research and develop blockchain-based solutions
- Developing decentralized high-performance systems
- Building reliable and fast data storages
- Security audits of third-party and internal solutions
- Establishing policies and procedures that produce secure, high-quality software
- Write and review technical proposals
- Improve engineering standards, tooling, and processes
- Coding with concurrency, efficiency and scalability as primary motive
- Document systems, build runbooks, and automate those processes
- Being hands on by writing, testing, and deploying high-performance networking code
- Rigor on clean code, unit testing, code coverage and best practices
- Developing infrastructure software
Required qualifications:
4+ years experience in JAVA, 1+ year of experience in Blockchain, willingness to learn on the go, ability to write clean code, a strong sense of responsibility.
Tech Stack:
JAVA, git, linux, bash, ability to work with Docker.
Nice to have:
cryptography and system software development experience, understanding of design patterns, understanding of operating systems and networks, ability to design algorithms and mathematical models.













