Demand Generation and Marketing Executive - Job Description
Position Summary:
The Demand Generation and Marketing Executive will be responsible for developing and executing comprehensive, integrated B2B demand generation campaigns including email marketing, direct mail, webinar, and lead nurture tactics that deliver a consistent pipeline of high-quality qualified sales leads. The ideal candidate will have experience leading B2B demand generation campaigns and proven results in successfully planning, executing, building programs and reports in HubSpot, WordPress, google ads, LinkedIn sales navigator and analyzing results.
This position is based out of our Pune office, and there may be ample opportunity to travel within India as and when required.
About Us: Aikon is a small B2B SaaS company that is looking to accelerate its growth and increase usage of its iEngage.ai platform. Our platform enables Small and Large enterprises to build enterprise intelligence from conversations and interactions that already flow through its various communication channels. We use cutting edge Artificial Intelligence, Machine Learning and other Machine intelligence tools to augment human capabilities within the enterprise.
Key Responsibilities:
- Lead Management:
- Manage, nurture and convert inbound leads into qualified sales opportunities.
- Identify strong potential prospects using initiative and creativity, to generate outbound lead opportunities
- Assess and analyze a prospects current process and requirements;
- Provide engaging and articulate information about Aikon Labs’ value proposition to potential customers.
- Maintain well organized, up-to-date and accurate sales information and activity reports in Hubspot CRM system.
- Sales Management:
- Learn to manage complex enterprise sales throughout the sales cycle;
- Efficient management of the sales pipeline using our processes;
- Confidently participate in the preparation of proposals and the presentation of professional product demonstrations, via webinars or face to face meetings;
- Represent Aikon at corporate events or sales meetings independently or with colleagues;
- Meet personal targets and work towards Aikon Labs’ growth objectives, sales goals, and profitability;
- Communication:
- Demonstrate the ability to interact professionally with potential customers via phone, email, telephone conferencing, webinars and face to face, to discover their business needs and develop a positive business relationship;
- Provide accurate and timely information as required to project managers, the delivery team and senior management;
- Proficient in the use of social media tools like LinkedIn, Twitter, SEO optimization, Google Analytics, Wordpress (basic), etc
- Product Knowledge:
- Develop a strong knowledge of Aikon Labs’ products and services in order to facilitate the sales process;
- Understand and articulate how the benefits of Aikon’s products and services can meet customer’s needs in various business verticals;
Required Experience
- 2 - 5 years’ proven experience in prospecting and lead generation some experience in sales management;
- Experience of B-to-B sales, preferably in enterprise software solutions or in the cloud space or IT sector and has the ability to develop a good understanding of customer and market dynamics and requirements;
- Proficient in managing the sales pipeline using CRM systems, preferably Salesforce CRM;
- Experience of working collaboratively in a combined sales & marketing team.
- Can evidence a track record of increasing sales revenue by hitting or exceeding personal targets.
Required Skills:
- Has highly developed all-round interpersonal skills.
- Excellent communication, presentation, networking and negotiation skills.
- Customer service oriented with a positive, well-motivated attitude.
- Conscientious, hard-working and driven to improve sales and activity performance beyond targets.
- Competent IT skills with a working knowledge of Microsoft Office, GSuite programs and social networking tools. Experience of Hubspot, Canva, InVideo would be an added advantage, but not essential.
- Work closely within a small sales & marketing team and develop cooperative working relationships with all company colleagues;
- Good organisational and time management skills with the flexibility to reprioritise as necessary.
- Must be highly proficient in all aspects of English language, especially speaking, listening and writing skills.
- Must be passionate about the AI solutions for enterprises and B2B SaaS industry.
Competitive salary offered (dependent on skills and experience); and opportunity to earn generous rates of target based incentives;
About Aikon Labs Private Limited
Aikon Labs is a product startup that is solving enterprise problems with AI. Our platform iEngage has evolved from being focused on fostering innovation in a global community to becoming a central reusable repository of information, insights, and intelligence, derived from interactions that happen inside and outside of enterprises.
iEngage is a passive API enabled platform that blends seamlessly into the Enterprise technology stack to make interactions more meaningful. Interactions between employees, or employees and customers or any other stakeholder tend to be sliced and stored in siloed systems of record. The interaction context is usually lost or quickly turns into dark data that is stored in an archive. iEngage addresses that challenge.
iEngage utilizes cutting edge Machine Intelligence (your own models or iengage's open-source AI stack) to extract info, insight and intelligence from interactions that flow through systems of engagement (chat, email, phone calls etc) and make this available in the form of an API accessible enterprise knowledge graph that can power smarter, resilient automation. Provide answers, suggestions, and context when required, where it is required.
If you are excited about working on emerging technology, applying AI and ML to real world problems, we can offer you a challenging role. Take a look at our job postings and let us know if any of them interest you.
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- Must have B2B Brand Marketing experience in the Platform of Social Media & Email. (Preferably for IT companies should be added advantage)
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- Design graphic user interface elements
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media, blogs, branding and video scripting. - Create original graphic designs (e.g. images, sketches)
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company. - Conduct user research, customer and competitor analysis. - Conducting extensive primary and secondary brand research. - Staying up-to-date on consumer research and market trends. - Writing compelling brand stories
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The ideal candidate will serve as the digital thought leader, helping to identify trends, evolving best practices, and new technologies/tools for all digital efforts that drive engagement and ROI.
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- Responsible for the 360-degree digital aspect of digital business
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- Strong attention to detail, problem-solver, and independent performer.
- Skills in search platforms including In all paid channels - FB/Insta/YT marketing, Google AdWords, etc.
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- Conduct A/B testings with ad copies, landing pages, images, and more
- Monitor the market trends for paid search
- Anything else as assigned
Junior Content Marketing Specialist
at GetMyUni
GetMyUni is a Times Internet-backed ed-tech start-up disrupting the college admissions space in India. We are a social college search platform that empowers students with making the most important decision of their life - choosing a college, by providing them access to exhaustive college information, data points, the student is given ratings, reviews, forums, and a student connect platform.
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- Ideate and create compelling content for web and social media platforms
- Attention to detail in implementing the best SEO practices
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- An opportunist for finding and developing new ideas for web content by doing keyword research and competitor analysis.
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- Proficiency in English (written and verbal).
- Proficient in MS Office (Excel, Word, and Powerpoint).
- Excellent interpersonal skills.
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at Anupam Technologies Pvt. Ltd.
We are looking for someone well versed in aspects of digital marketing (SEO, SEM, Google Ads, Social Media Ads, Lead Generation, Email Marketing, Content Creation and Marketing, B2B Strategies). We are looking for the next member of our marketing department: an ambitious individual with industry-expertise. We are an organization that weighs in more on the individual's actual skill set.
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- Generate business for our website designing and digital marketing venture
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- Social media management
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- Customer relationship management
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- Pick up and drop available for all employee
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- Proficiency in English (Required)
- At least 1 year of experience in Digital Marketing
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About Company
We provide innovative IT and IT-enabled services to our clients across the globe. Anupam Technologies as a dedicated team caters to the strategic marketing & branding needs of various industries. Our innovative business processes ensure that our partners stand apart in the field of brand marketing and lead generation.
