Marketing Specialist (Adtech/Martech/B2B SaaS)
Marketing Specialist (Demand Generation + SDR)
Role Overview
We are looking for a highly driven Marketing Specialist who will operate at the intersection of demand generation and outbound sales development. This is a hands-on, execution-heavy role designed for someone who is comfortable owning both marketing and SDR responsibilities.
You will work closely with the Marketing Manager to support pipeline generation efforts, execute campaigns, and directly contribute to top-of-funnel growth.
This role is ideal for someone who enjoys writing, outreach, experimentation, and direct impact on revenue, and is looking to grow into a full-stack B2B marketer.
Key Responsibilities
1. Outbound & SDR Execution
- Execute outbound campaigns across email, LinkedIn, and cold calling
- Build and manage target account lists and prospecting workflows
- Book qualified meetings for the sales team
- Continuously optimize messaging, sequences, and targeting
- Track and improve response rates, meeting conversions, and pipeline contribution
2. Campaign Execution (Demand Generation)
- Support execution of integrated marketing campaigns across outbound, inbound, and lifecycle channels
- Assist in running 1:1 and 1:few campaigns for target segments
- Work closely with the Marketing Manager on campaign planning and execution
3. Content & Copywriting
- Write cold emails, LinkedIn messages, and outreach sequences
- Develop campaign messaging and value propositions
- Support content creation for landing pages, ads, and marketing assets
- Continuously test and improve copy based on performance
4. Webinar & Podcast Execution
- Assist in planning and executing webinars and podcast initiatives
- Coordinate with internal teams and external speakers
- Drive pre-event outreach and post-event follow-ups
- Repurpose content into campaigns and outbound messaging
5. Lead Management & Lifecycle Support
- Support lead nurturing and follow-up workflows
- Ensure timely engagement with inbound and outbound leads
- Maintain hygiene of CRM and outreach tools
6. Channel & Audience Research
- Identify potential prospects using LinkedIn, communities, and databases
- Build and segment lists based on ICP criteria
- Explore new channels and opportunities for pipeline generation
7. Reporting & Optimization
- Track key metrics such as emails sent, responses, meetings booked, and conversions
- Share regular updates on campaign performance and learnings
- Continuously improve based on data and feedback
Key Metrics of Success
- Number of qualified meetings booked
- Response and conversion rates across outbound campaigns
- Contribution to pipeline generation
- Campaign execution velocity and quality
Required Skills & Experience
- 2–5 years of experience in B2B SaaS / AdTech / MarTech / Inside Sales / SDR roles
- Hands-on experience with cold email, LinkedIn outreach, and/or calling
- Strong copywriting and communication skills
- Ability to execute campaigns independently with minimal supervision
- High ownership and willingness to experiment
Preferred Qualifications
- Experience in AdTech / publisher ecosystem
- Exposure to webinars, podcasts, or event marketing
- Familiarity with tools like CRM, email automation, and prospecting tools
- Prior experience in outbound or SDR roles
Soft Skills
- Strong execution mindset (bias for action)
- Attention to detail and consistency
- Curiosity and willingness to learn
- Ability to work in a fast-paced startup environment
Why This Role Matters
This role is critical to building a consistent bottom-of-funnel engine by combining marketing execution with outbound sales development. You will directly contribute to pipeline growth and gain exposure to full-funnel marketing.
Compensation
- Competitive salary aligned with early to mid-level SaaS roles
- Performance incentives linked to meetings and pipeline contribution
Location & Flexibility
- Hybrid
- Willingness to work closely with global teams and adapt to campaign timelines
Shubham Vishwakarma
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About AdPushup Software India P Limited
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