Marketing Specialist (Adtech/Martech/B2B SaaS)

Required Skills & Qualifications

• 4+ years of experience in SaaS marketing, preferably in a B2B environment.
• Strong understanding of SaaS business models, customer acquisition, and retention strategies.
• Hands-on experience with lead generation and demand generation.
• Knowledge of SEO, SEM, PPC, email marketing, and content marketing.
• Experience with marketing analytics tools such as Google Analytics and Google Search Console.
• Familiarity with CRM and marketing automation platforms such as HubSpot, Salesforce, or similar tools.
• Excellent communication, analytical, and project management skills.
• Ability to work independently and manage multiple marketing initiatives in a remote environment.

About Navtech

Navaratan Technologies (Navtech) is a B2B enterprise AI company founded in 2013. It is headquartered in Wilmington, Delaware, with its delivery hub in Hyderabad, and serves 300+ clients across 11 countries.

Navtech builds agentic AI platforms for banking and financial services. It is recognized as a Gartner Sample Vendor in the enterprise agentic AI landscape.

Role summary

You will build and run Navtech's demand generation engine for US mid-market banks, credit unions, and financial services firms. You'll use Navtech's marketing collateral across email, LinkedIn, paid media, and events to generate qualified sales meetings and measurable pipeline for the banking sales team.

This is not a cold-calling or closing role. You own the top of the funnel and hand qualified meetings to sales.

Key responsibilities

• Targeting and segmentation. Define and maintain the target account list, for example community and regional banks of roughly $1B–$20B in assets, credit unions, and specialty lenders. Map buying committees such as the CIO/CTO, COO, Chief Digital Officer, Head of Retail Banking, and Head of Risk.
• Email campaigns. Plan and run multi-touch outbound and nurture sequences that hold up for a banking audience. Manage domain health, deliverability, and CAN-SPAM compliance.
• LinkedIn. Run Navtech's company page content calendar for BFSI. Build thoughtleadership posts for leadership profiles. Run Sales Navigator-driven outreach programs.
• Paid media. Plan, launch, and optimize LinkedIn Ads and Google Ads campaigns aimed at target accounts. Own budget, cost per lead, and cost per meeting.
• Events. Identify and plan participation in US banking events, such as ICBA Capital Summit, ABA conferences, BAI Beacon, Finovate, Money20/20, and state banking association meetings. Run webinars and virtual roundtables. Handle pre-event outreach and post-event follow-up.
• Collateral use. Turn existing case studies, product pages, and decks into campaign assets like one-pagers, email copy, ad creative briefs, and landing pages, working with the designer, content writer, and web developer.
• Lead qualification and handoff. Agree lead stages (MQL to SQL) with sales, qualify inbound and campaign responses, and book meetings for the banking sales team.
• Reporting. Track and report weekly on the funnel: reach, engagement, MQLs, meetings booked, sales-accepted leads, pipeline value, and channel ROI.

Success metrics (first 6–12 months)

• Qualified meetings per month accepted by the banking sales team (target set jointly with sales)
• Pipeline value sourced by marketing
• Cost per qualified meeting, by channel
• Growth in engagement from target accounts, measured by account coverage and multi-contact engagement

Requirements

• 5–8 years in B2B demand generation or growth marketing, with at least 3 years targeting US buyers
• Hands-on experience running email, LinkedIn (organic and paid), Google Ads, and event campaigns end to end
• Working knowledge of CRM and marketing automation tools (HubSpot or Salesforce), data tools (Apollo, ZoomInfo, or similar), and LinkedIn Sales Navigator and Campaign Manager
• Strong written English suited to senior US financial services executives
• Analytical and comfortable owning budgets, attribution, and funnel metrics
• Willing to work with regular overlap with US Eastern time

Preferred

• Experience marketing to US banks, credit unions, fintechs, or regulated industries
• Familiarity with how banks buy technology: long cycles, vendor risk and compliance reviews, committee decisions
• Exposure to account-based marketing (ABM)
• Understanding ofAI or enterprise software positioning

About CloudKeeper:

CloudKeeper is a cloud cost optimization partner that combines the power of group buying & commitments management, expert cloud consulting & support, and an enhanced visibility & analytics platform to reduce cloud costs & help businesses maximize the value from AWS, Microsoft Azure, & Google Cloud. A certified AWS Premier Partner, Azure Technology Consulting Partner, Google Cloud Partner, and FinOps Foundation Premier Member, CloudKeeper has helped 350+ global companies save an average of 20% on their cloud bi ls, modernize their cloud set-up and maximize value — al while maintaining flexibility and avoiding any long-term commitments or cost. CloudKeeper has spun off from TO THE NEW, a digital technology service company with 2500+ employees and an 8-time GPTW winner.

To know more about CloudKeeper,

please visit - https://www.cloudkeeper.com/ To know more about TO THE NEW, please visit - https://www.tothenew.com/

Responsibilities:

● Generate qualified leads for various services of CloudKeeper with a target geography outside India.

● Develop relationships with new customers and nurture existing ones. ● Use Outbound Lead Generation tools such as calls and email Marketing to hunt for new business.

● Demonstrate an understanding of customers’ critical business issues and propose CloudKeeper’s solutions that help clients meet their business objectives.

Must Have:

● Must be willing to work in rotational shifts.

● Good verbal and written communication skills

● A hunter by nature who loves to look for new opportunities

● Enthusiastic, positive, and energetic

In addition to the compensation, the following benefits are provided by the company as per the prevailing policy:

● Gratuity

● Medical insurance

● Accidental insurance. Work Model: Work from Office (all 5 days). Location: Noida Sector 144 

About KumoHQ

https://kumohq,co

Location - This is not a remote role. The candidate is required to relocate to Bangalore.

Note - Paid/Performance Marketing is not the goal ( or responsibility) of the is role, organic growth is the main goal.

We're a AI and software development company helping startups and SMBs build scalable products - custom AI, mobile apps, web platforms. Our clients are non-technical founders across the US, UK, Europe, and Australia. • Clutch: 4.8/5 with 10 reviews • Clients include YC-backed companies • 99% client retention • We also built our own SaaS — CampaignHQ (email + WhatsApp marketing platform) We're building a dedicated inbound growth engine and looking for someone to own it.

What You'll Do

Inbound & Demand Generation (45%)

Create inbound funnels — landing pages, lead magnets, forms • Manage and grow our presence on Clutch, GoodFirms, G2, DesignRush • Qualify inbound leads against our ICP, log in CRM, route to sales • Track CPL, conversion rates, and pipeline contribution weekly

• Build and run Google Ads campaigns targeting founders looking for dev partners (Optional - When required)

Content & Founder/KUMO Brand (45%)

• Work with the founding team to build their LinkedIn presence — draft daily posts, engagement strategy

• Write case studies that turn real client projects into compelling stories • Create 2–3 blog posts/month for kumohq.co (SEO-driven, not fluff) • Write landing page copy, email sequences, and outreach scripts • Build content that drives conversations, not just impressions

Sales Support (10%)

• Support outbound with lead research and personalization • Help craft cold emails and LinkedIn messages that sound human • Schedule discovery calls • Use AI tools (ChatGPT, Claude, etc.) to increase speed and output quality

What We're Looking

For • 1–3 years in B2B marketing, SaaS marketing, or agency-side demand gen • Strong writing skills — clear, persuasive, sounds like a real person • Has run paid campaigns before and can talk about CPL, CTR, ROAS • Understands that marketing exists to generate revenue, not vanity metrics • Comfortable with AI tools — uses them to move faster, not as a crutch • Knows LinkedIn as a B2B channel (not just posting — generating conversations and leads) • Self-starter who doesn't need to be told what to do every morning

Bonus Points

• Experience marketing for a dev agency, IT services, or B2B SaaS company • Has worked with Clutch, GoodFirms, or similar B2B review/directory platforms • Has built a landing page or lead funnel before

Not a Fit If

• Your experience is only SEO/blog writing with no pipeline impact • You've only done social media handling (posting schedules, hashtag research) • You don't understand how marketing connects to revenue • You need a large team and established processes to be effective

What You'll Get

• Direct access to founders — no layers, no politics • Own the inbound growth engine and build it your way • Work on global clients (US, UK, EU, Australia) • Learn AI, SaaS, and startup growth hands-on

Interview Process: After initial shortlisting based on your resume/linkedin, we will share a Google Form and then begin the interview process.

Job Title: Lead Generation Specialist

Location: Baner, Pune

Experience: 2–3 Years

Employment Type: Full-Time | WFO

About the Role

We are looking for a Lead Generation Specialist with proven experience in identifying, nurturing, and converting qualified leads through outbound channels. The ideal candidate will have hands-on experience in email campaigns, LinkedIn outreach, and cold calling targeting international markets such as DACH, BENELUX, and the UK.

Key Responsibilities

• Generate qualified B2B leads through cold calls, emails, and LinkedIn campaigns.
• Execute targeted email and LinkedIn outreach campaigns to build a strong sales pipeline.
• Manage follow-ups, schedule meetings, and support client acquisition activities.
• Maintain CRM data and provide weekly reports on lead quality and conversions.
• Collaborate with the sales and marketing team to improve campaign strategies and conversion rates.
• Ensure a minimum of 40 qualified leads per month are generated through outbound efforts.
• Identify new markets, decision-makers, and business opportunities across international regions.

Required Skills & Experience

• 2–3 years of proven experience in B2B Lead Generation / Inside Sales.
• Strong communication and persuasion skills in English.
• Experience with international lead generation (especially DACH, BENELUX & UK markets).
• Proficiency in using LinkedIn Sales Navigator, CRM tools (HubSpot, Zoho, etc.), and email campaign tools.
• Ability to research, segment, and target the right prospects.
• Self-motivated, goal-oriented, and comfortable working with monthly lead targets.

Growth Marketing Manager — Enterprise

ABOUT THE ROLE

We are an enterprise AI company selling to large, regulated businesses with long sales cycles and multi-person buying committees. Marketing here runs on named accounts rather than broad campaigns, and every claim we make carries a number behind it.

This role owns the execution engine underneath that: demand generation, the marketing technology stack, performance marketing, search and answer-engine visibility, developer and customer marketing, and the reporting that proves any of it worked. It is a hands-on role in a small team — you build these systems yourself.

WHAT YOU WILL DO?

• Demand generation inside account plays. Build and ship the landing pages, sequences, personalised outreach and targeted social that account-based plays require, against a single list shared with sales.
• Own the martech stack end to end. CMS and hosting, GA4 and Tag Manager, CRM and marketing automation, attribution, SEO tooling and dashboards — selection, configuration, integration, access and cost.
• Website operations and technical SEO. Site and landing page builds, architecture, structured data, redirects, page speed, indexation.
• SEO and AEO. Own organic visibility, and build the tracking for how often we appear in AI-generated answers to buyer questions. This part has no established playbook.
• Performance marketing. Paid social to named buying-committee roles, retargeting and paid search — small budgets, tight tests, honest reporting.
• Developer marketing. Run the developer-facing surface with engineering — documentation and sandbox operations, sample repositories, technical content programming, developer events and hackathon presence, and adoption measurement.
• Customer marketing. Own the reference programme with sales — case studies, verified reviews on marketplaces andreview platforms, logo permissions, advocacy and reference calls.
• Events and community. Executive dinners, conferences, sponsorships and an invitation-only practitioner circle — logistics, follow-up and attributed pipeline.
• Reporting. One dashboard, one source of truth, reported weekly on pipeline influenced and accounts moved rather than lead volume.

WHAT WE ARE LOOKING FOR?

• 3–4 years in growth marketing, demand generation or marketing operations. Early-stage startup experience strongly preferred someone who has built a function, not inherited one that already ran.
• Hands-on across a modern martech stack — you have configured analytics and tag management, built automation workflows and shipped CMS pages yourself. We care that you have wired tools together, not which brands you used.
• Real technical SEO ability — audits, structured data, internal linking, redirect strategy, and confident use of crawl and keyword tools.
• Performance marketing you ran personally, with a view on what small B2B budgets can and cannot buy.
• Strong with spreadsheets, dashboards and light no-code automation. SQL is a bonus, not a filter.
• Comfortable with technical audiences and with customers — you can brief engineers on developer content, and ask a live customer for a case study or a review without flinching.
• Clear written English, and the judgement to start from context rather than a brief.
• Willing to be measured on pipeline influenced.

BONUS POINTS

• B2B enterprise or regulated-industry experience
• Account-based marketing
• Developer marketing or technical community work
• An informed opinion on how large language models surface brands
• Enough HTML and CSS to unblock yourself
• Exposure to both Indian and international markets.
• Apply with a page you shipped end to end, a dashboard you built, and one campaign that did not work and what you changed because of it.

About Kris@Work

Kris@Work is the new generation AI-native Go-To-Market platform. It runs a B2B company's entire revenue engine, from finding the right accounts to closing and growing them. Revenue teams today juggle 25+ disconnected tools. Kris@Work replaces them with a single system, powered by its proprietary Kris Tell Intelligence™ layer and a multi-agent architecture that thinks, decides, and acts across the revenue cycle. Learn more at https://www.krisatwork.ai/ 

The Role

We are looking for a GTM Specialist to run outbound execution across customer accounts using Kris@Work. This role sits at the center of our execution engine: building deep relationships with client stakeholders, embedding yourself within their GTM motions, and generating qualified pipeline.

What You'll Do

• Own outbound prospecting across email, LinkedIn, and phone to create meaningful conversations and build a strong pipeline.
• Develop account-specific outreach strategies by researching prospects, understanding their business context, and identifying the right stakeholders.
• Engage, qualify, and nurture prospects through relevant, personalised conversations that move opportunities forward.
• Manage outbound motions across multiple client accounts, ensuring consistent execution, follow-ups, and communication.
• Track campaign performance and continuously refine messaging, targeting, and outreach approaches to improve engagement and conversion.

Experience We're Looking For

• 3+ years in a client-facing outbound or revenue role with direct experience managing relationships with client stakeholders.
• A proven track record of pipeline or meetings generated through your own client-facing outbound work.
• Comfort representing a client's brand and messaging accurately when speaking to their prospects.
• Ability to manage outbound execution for several clients at once while keeping each client relationship distinct and well-represented.

Important Note: Submit your resume, work samples, and a brief cover letter to hello(at)crea8.co.in. Please include your relevant experience and why you believe you would be a good fit for the role.

About Crea8

"Will this product work for me?" sounds like a simple question. The skincare industry has spent decades making sure it isn’t. Most skincare content online is confusing, biased, or brand-driven. We think that's broken.

Crea8 is a skincare personalisation engine that helps D2C brands guide every user to the right products, based on what’s inside them. It combines skin profiling, ingredient-level formulation analysis, and explainable AI to deliver personalised recommendations that build trust, improve conversion, and increase customer lifetime value.

Users like what we’ve built. Brands are only beginning to discover us. Until we get in front of them, Crea8 is a product people like, not a business. Marketing must bridge that gap by showing brands how effective personalisation can improve conversion and engagement.

If you want a startup line for your CV, this is not the place. If you want to build something from scratch next to the founder, keep reading.

The role

Help win Crea8’s first paying skincare brands by generating discovery calls through targeted outreach and persuasive content. Over time, build Crea8’s visibility and trust so more brands reach out to us directly.

What you’ll accomplish

Outbound: Generate discovery calls with skincare brands through email, LinkedIn, and other relevant channels using existing content automation systems.

Inbound: Build Crea8’s visibility and credibility through content, press, and other channels that encourage brands to reach out to us.

Partnerships and Relationships: Build relationships with people at and around target brands, create opportunities for introductions, and turn these connections into conversations.

Build a repeatable marketing system with clear metrics, documented learnings, and evidence of what works.

What a week can look like

You’ll run email campaigns, manage the CRM pipeline, publish content, pitch relevant publications and creators, and test new channels.

You’ll track what generates business opportunities, build industry relationships, and show brands how Crea8 addresses their challenges.

Who we are looking for

Strong communication skills matter. You should be comfortable writing persuasive messages, reaching out to people you don’t know, following up, and finding better ways to get a response.

A willingness to question conventional marketing approaches, figure out what works for us, track results, and adjust when something isn’t working is equally important.

While 1 to 2 years of experience in marketing, growth, or sales is preferred, it isn’t required. If you have less experience, show us something you’ve grown or built on your own.

Pay, equity and employment

Employment:

Full-time from day one, with a three-month probation period.

Stipend and Progression:

₹15,000 per month for the first three months, increasing to ₹20,000 per month from month four, on successful completion of probation. As Crea8 grows, my aim is to improve compensation based on business performance, your contribution, and what the company can sustainably support.

The role includes an equity grant, with the exact grant finalised before the offer letter. This allows you to participate in Crea8’s long-term growth.

Location:

Bengaluru preferred. Remote work available, with one in-person day per week for Bengaluru-based candidates.

How we work

You work with me, not under me.

I value initiative and independent thinking, and I know you don’t like being micromanaged when you like your work.

We care about outcomes, but we also understand that experiments won't always succeed. What matters is that we learn from the results, communicate openly, and make better decisions over time.

Founder’s Note

I started Crea8 because people deserve better information about the skincare products they use. The industry relies heavily on marketing claims, leaving consumers unsure what to put on their skin. For brands, this means high acquisition costs, low conversion, and weak customer lifetime value.

Our consumer product has attracted 20,000+ users, with 14% purchase conversion, average sessions exceeding 20 minutes, and 3.8 products per purchasing user. Now, we’re focused on turning that traction into a sustainable business by bringing our personalisation engine to skincare brands.

I’ve taken the product as far as I can alone. As my first full-time hire, you’ll help win our first brand customers and build a marketing system that eventually brings brands to us.

I’m looking for someone who wants to do more than execute tasks. You’ll have the freedom to challenge my thinking, experiment with new approaches, and build systems we can keep improving.

Your work will directly shape how Crea8 grows.

We’re still pre-revenue, which means there’s plenty to build and learn. If you’re ambitious about your own growth and want to take ownership of something from the early stages, I’d like to hear from you.

Important Note: Submit your resume, work samples, and a brief cover letter to hello(at)crea8.co.in. Please include your relevant experience and why you believe you would be a good fit for the role.

Job description: Business Development Executive

Key Responsibilities:

• Identify and generate new business opportunities as a Business Development Executive (BDE) / Sales Executive for digital marketing services including SEO, Social Media Marketing (SMM), Performance Marketing, Website Development, and Branding.
• Conduct lead generation, prospecting, and business development activities through LinkedIn, cold calling, email outreach, and networking.
• Research and identify potential clients for B2B sales and client acquisition.
• Communicate with prospects via calls, emails, and meetings to understand their business needs.
• Present and pitch digital marketing solutions and sales proposals to clients.
• Prepare and share quotations, business proposals, and service presentations.
• Work closely with marketing and technical teams for smooth onboarding.
• Manage client relationships and account handling.
• Achieve monthly sales targets, revenue goals, and KPIs in a target-driven environment.

Requirements & Skills:

• Strong communication, negotiation, and sales skills.
• Basic knowledge of digital marketing (SEO, PPC, Social Media Marketing, Google Ads, etc.).
• Ability to perform lead generation, client acquisition, and sales conversion.
• Suitable for freshers, business development associates, and entry-level sales executives.
• Good presentation skills and client handling ability.
• Ability to work in a target-based sales role with deadlines.

About Infrasity

Infrasity works with DevTools and AI infrastructure startups on developer marketing, technical content, and digital visibility. We work with fast-growing companies across AI infrastructure, developer tools, platform engineering, and cloud automation.

Role: Sales Development Representative (SDR)

We are looking for a Sales Development Representative to drive outbound pipeline generation and qualified meeting bookings. You will work closely with the founder and team to identify potential clients, execute targeted outreach, and build effective outbound campaigns.

Key Responsibilities

- Execute outbound campaigns through email, LinkedIn, and other relevant channels.

- Research and identify potential prospects using funding, hiring, ecosystem, and industry signals.

- Build and maintain targeted prospect lists.

- Conduct cold outreach and follow-ups to founders, CMOs, DevRel leaders, and other decision-makers.

- Develop and test messaging, subject lines, and outreach strategies.

- Track outreach activities, responses, meetings, and campaign performance.

- Maintain accurate pipeline and weekly outreach reports.

- Work with the team to continuously improve messaging and conversion.

Required Qualifications

- 1–2 years of experience in SDR, BDR, outbound sales, or a similar role.

- Experience with B2B prospecting and cold outreach.

- Strong written and verbal communication skills.

- Ability to research prospects and identify relevant business opportunities.

- Comfortable working with outreach targets, follow-ups, and performance metrics.

- Strong ownership, consistency, and attention to detail.

Good to Have

- Hands-on experience with Apollo, LinkedIn Sales Navigator, YAMM, CRM, or email sequencing tools.

- Experience working with SaaS, DevTools, AI, or developer-focused companies.

- Understanding of outbound sales and lead-generation processes.

- Familiarity with startup environments and GTM processes.

Success Metrics

- Consistent weekly email and LinkedIn outreach.

- Reply and engagement rates.

- Conversations initiated with qualified prospects.

- Qualified meetings booked.

- Pipeline opportunities generated.

Why Join Infrasity?

- Work directly with the founder and leadership team.

- Gain exposure to fast-growing DevTools and AI startups.

- Opportunity to contribute to and shape outbound GTM strategies.

- Fast-paced environment with strong learning and growth opportunities.