Marketing Specialist (Adtech/Martech/B2B SaaS)

Required Skills & Qualifications

• 4+ years of experience in SaaS marketing, preferably in a B2B environment.
• Strong understanding of SaaS business models, customer acquisition, and retention strategies.
• Hands-on experience with lead generation and demand generation.
• Knowledge of SEO, SEM, PPC, email marketing, and content marketing.
• Experience with marketing analytics tools such as Google Analytics and Google Search Console.
• Familiarity with CRM and marketing automation platforms such as HubSpot, Salesforce, or similar tools.
• Excellent communication, analytical, and project management skills.
• Ability to work independently and manage multiple marketing initiatives in a remote environment.

About Us

Nova Benefits is building India's most loved employee health and wellness platform. We work with some of the country's best employers to give their teams access to high-quality healthcare, and we believe technology is the unlock that makes this possible at scale. We are not just another insurance broker. We think of ourselves as an HR tech company that happens to hold an IRDAI broking license. Our north star is employee happiness, not premium volume.

We are backed by Bessemer Venture Partners, SIG, Better Capital, Titan Capital, and Multiply Ventures, and we are a Series A company with a strong track record of building fast and building well.

Job Description

Location: Bengaluru | Type: Full-time 

Compensation: Up to 12 L

The Role

We're looking for a Demand Generation Lead to own how we generate pipeline for Nova, with email marketing and account-based marketing at the core of the role. You'll run the email marketing program end to end, from strategy and copy to automation and analytics, while building targeted ABM campaigns in partnership with Sales.

This role requires someone who's comfortable owning a number, not just a calendar. You'll be expected to build workflows using tools like n8n and use AI tools like Claude to move faster, so the demand engine keeps improving without needing more manual effort every quarter.

Success in this role is measured by pipeline contribution, campaign performance, and how much of the funnel runs on automation rather than manual work.

What You'll Own

• Pipeline: Own MQL and SQL generation from your campaigns, and how much of it converts into a real pipeline.
• Email Marketing: Run the full email calendar i.e nurture, lifecycle, transactional, and re-engagement including copy, segmentation, and testing.
• ABM: Build and run targeted campaigns against high-value accounts, working closely with Sales on account selection, messaging, and outbound sequences.
• Personalization: Build dynamic, segmented email experiences using behavioral triggers and intent data, and maintain a template library that stays consistent and keeps performing.
• Analytics: Own email performance, open rate, CTR, CTOR, conversion, unsubscribe rate, and revenue attribution and report out monthly with clear takeaways.
• Deliverability & Compliance: Manage sender reputation, SPF/DKIM/DMARC, list hygiene, and ensure campaigns stay compliant with CAN-SPAM, GDPR, and PDPA.
• Automation & Tools: Manage our marketing automation stack, and use tools like n8n and Claude to automate lead routing, enrichment, scoring, and repetitive campaign work.
• Team: Lead and mentor a small team of email marketing specialists, and work closely with Content, Design, Product Marketing, and Demand Gen to keep messaging aligned.

What We're Looking For

• 2-5 years of hands-on B2B email marketing experience, ideally in SaaS or tech.
• A track record of managing large-scale email programs (100K+ contacts).
• Strong hands-on experience with marketing automation tools ; HubSpot, Marketo, Zoho, or similar.
• Strong copywriting skills; you can write email content that's concise and actually persuasive.
• Solid understanding of email deliverability, segmentation, and compliance (CAN-SPAM, GDPR, PDPA).
• A data-driven approach, with real experience using tools like Google Analytics or Looker.
• Comfortable using AI and automation tools like Claude and n8n to speed up and scale campaign work.

Good to Have

• Experience in HR-tech, insurtech, payroll, or workforce management.
• Exposure to Account-Based Marketing (ABM) email strategies.
• Familiarity with CDPs (Customer Data Platforms) and advanced personalization tools.
• Prior experience managing or mentoring a small marketing team.

Why This Role

• Own a high-impact function with a direct line to pipeline and revenue.
• Work with modern AI and automation tools as a core part of how you operate, not an afterthought.
• Build the demand engine for one of India's fastest-growing insurance brokerages.
• Be part of a performance-driven culture where growth is based on impact and results.
• Direct visibility with leadership on a function that shapes the company's growth trajectory.
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How We'll Measure Success (First 6-12 Months)

• Pipeline and MQL/SQL growth from your campaigns.
• Email and ABM campaign performance (open, reply, and conversion rates).
• Share of your workflow that's automated versus manual.
• Cost per lead / cost per opportunity trending down over time.
• Improvement in list health and deliverability metrics.

About Navtech

Navaratan Technologies (Navtech) is a B2B enterprise AI company founded in 2013. It is headquartered in Wilmington, Delaware, with its delivery hub in Hyderabad, and serves 300+ clients across 11 countries.

Navtech builds agentic AI platforms for banking and financial services. It is recognized as a Gartner Sample Vendor in the enterprise agentic AI landscape.

Role summary

You will build and run Navtech's demand generation engine for US mid-market banks, credit unions, and financial services firms. You'll use Navtech's marketing collateral across email, LinkedIn, paid media, and events to generate qualified sales meetings and measurable pipeline for the banking sales team.

This is not a cold-calling or closing role. You own the top of the funnel and hand qualified meetings to sales.

Key responsibilities

• Targeting and segmentation. Define and maintain the target account list, for example community and regional banks of roughly $1B–$20B in assets, credit unions, and specialty lenders. Map buying committees such as the CIO/CTO, COO, Chief Digital Officer, Head of Retail Banking, and Head of Risk.
• Email campaigns. Plan and run multi-touch outbound and nurture sequences that hold up for a banking audience. Manage domain health, deliverability, and CAN-SPAM compliance.
• LinkedIn. Run Navtech's company page content calendar for BFSI. Build thoughtleadership posts for leadership profiles. Run Sales Navigator-driven outreach programs.
• Paid media. Plan, launch, and optimize LinkedIn Ads and Google Ads campaigns aimed at target accounts. Own budget, cost per lead, and cost per meeting.
• Events. Identify and plan participation in US banking events, such as ICBA Capital Summit, ABA conferences, BAI Beacon, Finovate, Money20/20, and state banking association meetings. Run webinars and virtual roundtables. Handle pre-event outreach and post-event follow-up.
• Collateral use. Turn existing case studies, product pages, and decks into campaign assets like one-pagers, email copy, ad creative briefs, and landing pages, working with the designer, content writer, and web developer.
• Lead qualification and handoff. Agree lead stages (MQL to SQL) with sales, qualify inbound and campaign responses, and book meetings for the banking sales team.
• Reporting. Track and report weekly on the funnel: reach, engagement, MQLs, meetings booked, sales-accepted leads, pipeline value, and channel ROI.

Success metrics (first 6–12 months)

• Qualified meetings per month accepted by the banking sales team (target set jointly with sales)
• Pipeline value sourced by marketing
• Cost per qualified meeting, by channel
• Growth in engagement from target accounts, measured by account coverage and multi-contact engagement

Requirements

• 5–8 years in B2B demand generation or growth marketing, with at least 3 years targeting US buyers
• Hands-on experience running email, LinkedIn (organic and paid), Google Ads, and event campaigns end to end
• Working knowledge of CRM and marketing automation tools (HubSpot or Salesforce), data tools (Apollo, ZoomInfo, or similar), and LinkedIn Sales Navigator and Campaign Manager
• Strong written English suited to senior US financial services executives
• Analytical and comfortable owning budgets, attribution, and funnel metrics
• Willing to work with regular overlap with US Eastern time

Preferred

• Experience marketing to US banks, credit unions, fintechs, or regulated industries
• Familiarity with how banks buy technology: long cycles, vendor risk and compliance reviews, committee decisions
• Exposure to account-based marketing (ABM)
• Understanding ofAI or enterprise software positioning

Job Title: Email Marketing & B2B Lead Generation Executive

Company: ACG Infotech Limited

Location: Noida (Work from Office)

Experience: 1-4 Years Preferred

Salary: ₹15,000–₹30,000 per month

Employment Type: Full-Time

Job Description:

We are looking for an Email Marketing & B2B Lead Generation Executive to generate business leads for our enterprise software products, including Mx-ERP and ElectraHIS.

Key Responsibilities:

• Generate B2B leads through email marketing, LinkedIn and online research.
• Build databases of prospective companies and decision-makers.
• Create email campaigns, follow-ups and product introductions.
• Track responses, qualified leads and campaign performance.
• Coordinate with the sales team and submit regular reports.

Requirements:

• Knowledge of B2B lead generation and email marketing.
• Good written English and communication skills.
• Working knowledge of Excel, LinkedIn and CRM tools.
• IT/ERP/software marketing experience is an advantage.

Interested candidates can apply with their updated CV.

About CloudKeeper:

CloudKeeper is a cloud cost optimization partner that combines the power of group buying & commitments management, expert cloud consulting & support, and an enhanced visibility & analytics platform to reduce cloud costs & help businesses maximize the value from AWS, Microsoft Azure, & Google Cloud. A certified AWS Premier Partner, Azure Technology Consulting Partner, Google Cloud Partner, and FinOps Foundation Premier Member, CloudKeeper has helped 350+ global companies save an average of 20% on their cloud bi ls, modernize their cloud set-up and maximize value — al while maintaining flexibility and avoiding any long-term commitments or cost. CloudKeeper has spun off from TO THE NEW, a digital technology service company with 2500+ employees and an 8-time GPTW winner.

To know more about CloudKeeper,

please visit - https://www.cloudkeeper.com/ To know more about TO THE NEW, please visit - https://www.tothenew.com/

Responsibilities:

● Generate qualified leads for various services of CloudKeeper with a target geography outside India.

● Develop relationships with new customers and nurture existing ones. ● Use Outbound Lead Generation tools such as calls and email Marketing to hunt for new business.

● Demonstrate an understanding of customers’ critical business issues and propose CloudKeeper’s solutions that help clients meet their business objectives.

Must Have:

● Must be willing to work in rotational shifts.

● Good verbal and written communication skills

● A hunter by nature who loves to look for new opportunities

● Enthusiastic, positive, and energetic

In addition to the compensation, the following benefits are provided by the company as per the prevailing policy:

● Gratuity

● Medical insurance

● Accidental insurance. Work Model: Work from Office (all 5 days). Location: Noida Sector 144 

Strong B2B Digital Marketing Profile with hands-on performance marketing and lead-generation focus (Google + LinkedIn)

2

Mandatory (Experience 1) – Must have 3+ years of proven hands-on experience running B2B lead-generation campaigns end to end with measurable results (MQL/SQL volume, cost-per-lead, lead-to-opportunity conversion)

3

Mandatory (Tech skill 1) – Must have hands-on experience planning, launching and optimising Google Ads (Search/Display/Remarketing) against agreed CPL and ROI targets

4

Mandatory (Tech skill 2) – Must have hands-on experience with LinkedIn Campaign Manager (Sponsored Content/Lead Gen Forms/retargeting) using job-title/industry/company-size/account-based targeting and Meta (Facebook) Ads Manager

5

Mandatory (Tech skill 3) – Must have daily, practical use of AI tools (ChatGPT/Claude/AI agents/automations) for content, campaigns and reporting

6

Mandatory (Tech skill 4) – Must have hands-on SEO experience with tools such as Google Search Console/SEMrush/Ahrefs, plus awareness of AEO/AI-driven search

7

Mandatory (Tech skill 5) – Must have working knowledge of Google Analytics/Google Tag Manager and conversion tracking setup

8

Mandatory (Tech skill 6) – Must have experience with email marketing and CRM tools (HubSpot/Zoho or similar) for outbound campaigns and contact-database enrichment

9

Mandatory (Content) – Must have experience creating or briefing B2B content and sales collateral (ad copy/case studies/whitepapers/pitch decks/testimonials)

10

Mandatory (Communication) – Must have strong written English with the ability to write sharp ad copy and professional LinkedIn content for a business audience

11

Mandatory (Education) – Must have a Bachelor’s degree in Marketing/Business/Communications or a related field

12

Mandatory (Domain) – B2B SaaS products/ B2B tech services//B2B Marketing firms

13

Mandatory (Note) - This is an IC role as of now

Growth Marketing Manager — Enterprise

ABOUT THE ROLE

We are an enterprise AI company selling to large, regulated businesses with long sales cycles and multi-person buying committees. Marketing here runs on named accounts rather than broad campaigns, and every claim we make carries a number behind it.

This role owns the execution engine underneath that: demand generation, the marketing technology stack, performance marketing, search and answer-engine visibility, developer and customer marketing, and the reporting that proves any of it worked. It is a hands-on role in a small team — you build these systems yourself.

WHAT YOU WILL DO?

• Demand generation inside account plays. Build and ship the landing pages, sequences, personalised outreach and targeted social that account-based plays require, against a single list shared with sales.
• Own the martech stack end to end. CMS and hosting, GA4 and Tag Manager, CRM and marketing automation, attribution, SEO tooling and dashboards — selection, configuration, integration, access and cost.
• Website operations and technical SEO. Site and landing page builds, architecture, structured data, redirects, page speed, indexation.
• SEO and AEO. Own organic visibility, and build the tracking for how often we appear in AI-generated answers to buyer questions. This part has no established playbook.
• Performance marketing. Paid social to named buying-committee roles, retargeting and paid search — small budgets, tight tests, honest reporting.
• Developer marketing. Run the developer-facing surface with engineering — documentation and sandbox operations, sample repositories, technical content programming, developer events and hackathon presence, and adoption measurement.
• Customer marketing. Own the reference programme with sales — case studies, verified reviews on marketplaces andreview platforms, logo permissions, advocacy and reference calls.
• Events and community. Executive dinners, conferences, sponsorships and an invitation-only practitioner circle — logistics, follow-up and attributed pipeline.
• Reporting. One dashboard, one source of truth, reported weekly on pipeline influenced and accounts moved rather than lead volume.

WHAT WE ARE LOOKING FOR?

• 3–4 years in growth marketing, demand generation or marketing operations. Early-stage startup experience strongly preferred someone who has built a function, not inherited one that already ran.
• Hands-on across a modern martech stack — you have configured analytics and tag management, built automation workflows and shipped CMS pages yourself. We care that you have wired tools together, not which brands you used.
• Real technical SEO ability — audits, structured data, internal linking, redirect strategy, and confident use of crawl and keyword tools.
• Performance marketing you ran personally, with a view on what small B2B budgets can and cannot buy.
• Strong with spreadsheets, dashboards and light no-code automation. SQL is a bonus, not a filter.
• Comfortable with technical audiences and with customers — you can brief engineers on developer content, and ask a live customer for a case study or a review without flinching.
• Clear written English, and the judgement to start from context rather than a brief.
• Willing to be measured on pipeline influenced.

BONUS POINTS

• B2B enterprise or regulated-industry experience
• Account-based marketing
• Developer marketing or technical community work
• An informed opinion on how large language models surface brands
• Enough HTML and CSS to unblock yourself
• Exposure to both Indian and international markets.
• Apply with a page you shipped end to end, a dashboard you built, and one campaign that did not work and what you changed because of it.

The Role

We are looking for a SDR/GTM Specialist to run outbound execution across customer accounts using Kris@Work. This role sits at the center of our execution engine: building deep relationships with client stakeholders, embedding yourself within their GTM motions, and generating qualified pipeline.

What You'll Do

• Own outbound prospecting across email, LinkedIn, and phone to create meaningful conversations and build a strong pipeline.
• Develop account-specific outreach strategies by researching prospects, understanding their business context, and identifying the right stakeholders.
• Engage, qualify, and nurture prospects through relevant, personalised conversations that move opportunities forward.
• Manage outbound motions across multiple client accounts, ensuring consistent execution, follow-ups, and communication.
• Track campaign performance and continuously refine messaging, targeting, and outreach approaches to improve engagement and conversion.

Experience We're Looking For

• 2+ years in a client-facing outbound or revenue role with direct experience managing relationships with client stakeholders.
• A proven track record of pipeline or meetings generated through your own client-facing outbound work.
• Comfort representing a client's brand and messaging accurately when speaking to their prospects.
• Ability to manage outbound execution for several clients at once while keeping each client relationship distinct and well-represented.

Job description: Business Development Executive

Key Responsibilities:

• Identify and generate new business opportunities as a Business Development Executive (BDE) / Sales Executive for digital marketing services including SEO, Social Media Marketing (SMM), Performance Marketing, Website Development, and Branding.
• Conduct lead generation, prospecting, and business development activities through LinkedIn, cold calling, email outreach, and networking.
• Research and identify potential clients for B2B sales and client acquisition.
• Communicate with prospects via calls, emails, and meetings to understand their business needs.
• Present and pitch digital marketing solutions and sales proposals to clients.
• Prepare and share quotations, business proposals, and service presentations.
• Work closely with marketing and technical teams for smooth onboarding.
• Manage client relationships and account handling.
• Achieve monthly sales targets, revenue goals, and KPIs in a target-driven environment.

Requirements & Skills:

• Strong communication, negotiation, and sales skills.
• Basic knowledge of digital marketing (SEO, PPC, Social Media Marketing, Google Ads, etc.).
• Ability to perform lead generation, client acquisition, and sales conversion.
• Suitable for freshers, business development associates, and entry-level sales executives.
• Good presentation skills and client handling ability.
• Ability to work in a target-based sales role with deadlines.

About Infrasity

Infrasity works with DevTools and AI infrastructure startups on developer marketing, technical content, and digital visibility. We work with fast-growing companies across AI infrastructure, developer tools, platform engineering, and cloud automation.

Role: Sales Development Representative (SDR)

We are looking for a Sales Development Representative to drive outbound pipeline generation and qualified meeting bookings. You will work closely with the founder and team to identify potential clients, execute targeted outreach, and build effective outbound campaigns.

Key Responsibilities

- Execute outbound campaigns through email, LinkedIn, and other relevant channels.

- Research and identify potential prospects using funding, hiring, ecosystem, and industry signals.

- Build and maintain targeted prospect lists.

- Conduct cold outreach and follow-ups to founders, CMOs, DevRel leaders, and other decision-makers.

- Develop and test messaging, subject lines, and outreach strategies.

- Track outreach activities, responses, meetings, and campaign performance.

- Maintain accurate pipeline and weekly outreach reports.

- Work with the team to continuously improve messaging and conversion.

Required Qualifications

- 1–2 years of experience in SDR, BDR, outbound sales, or a similar role.

- Experience with B2B prospecting and cold outreach.

- Strong written and verbal communication skills.

- Ability to research prospects and identify relevant business opportunities.

- Comfortable working with outreach targets, follow-ups, and performance metrics.

- Strong ownership, consistency, and attention to detail.

Good to Have

- Hands-on experience with Apollo, LinkedIn Sales Navigator, YAMM, CRM, or email sequencing tools.

- Experience working with SaaS, DevTools, AI, or developer-focused companies.

- Understanding of outbound sales and lead-generation processes.

- Familiarity with startup environments and GTM processes.

Success Metrics

- Consistent weekly email and LinkedIn outreach.

- Reply and engagement rates.

- Conversations initiated with qualified prospects.

- Qualified meetings booked.

- Pipeline opportunities generated.

Why Join Infrasity?

- Work directly with the founder and leadership team.

- Gain exposure to fast-growing DevTools and AI startups.

- Opportunity to contribute to and shape outbound GTM strategies.

- Fast-paced environment with strong learning and growth opportunities.