Marketing Specialist (Adtech/Martech/B2B SaaS)

at AdPushup Software India P Limited

Marketing Specialist (Adtech/Martech/B2B SaaS)

AdPushup Software India P Limited

Company

Home

Marketing Specialist (Adtech/Martech/B2B SaaS)

at AdPushup Software India P Limited

Posted by Sakshi Singh

2 - 5 yrs

₹8L - ₹10L / yr

Delhi

Skills

B2B Marketing

Demand generation

Email Marketing

SaaS

Lead Generation

Inside Sales

Outbound marketing

Customer Relationship Management (CRM)

Podcast

Marketing Specialist (Demand Generation + SDR)

Role Overview

We are looking for a highly driven Marketing Specialist who will operate at the intersection of demand generation and outbound sales development. This is a hands-on, execution-heavy role designed for someone who is comfortable owning both marketing and SDR responsibilities.

You will work closely with the Marketing Manager to support pipeline generation efforts, execute campaigns, and directly contribute to top-of-funnel growth.

This role is ideal for someone who enjoys writing, outreach, experimentation, and direct impact on revenue, and is looking to grow into a full-stack B2B marketer.

Key Responsibilities

1. Outbound & SDR Execution

Execute outbound campaigns across email, LinkedIn, and cold calling
Build and manage target account lists and prospecting workflows
Book qualified meetings for the sales team
Continuously optimize messaging, sequences, and targeting
Track and improve response rates, meeting conversions, and pipeline contribution

2. Campaign Execution (Demand Generation)

Support execution of integrated marketing campaigns across outbound, inbound, and lifecycle channels
Assist in running 1:1 and 1:few campaigns for target segments
Work closely with the Marketing Manager on campaign planning and execution

3. Content & Copywriting

Write cold emails, LinkedIn messages, and outreach sequences
Develop campaign messaging and value propositions
Support content creation for landing pages, ads, and marketing assets
Continuously test and improve copy based on performance

4. Webinar & Podcast Execution

Assist in planning and executing webinars and podcast initiatives
Coordinate with internal teams and external speakers
Drive pre-event outreach and post-event follow-ups
Repurpose content into campaigns and outbound messaging

5. Lead Management & Lifecycle Support

Support lead nurturing and follow-up workflows
Ensure timely engagement with inbound and outbound leads
Maintain hygiene of CRM and outreach tools

6. Channel & Audience Research

Identify potential prospects using LinkedIn, communities, and databases
Build and segment lists based on ICP criteria
Explore new channels and opportunities for pipeline generation

7. Reporting & Optimization

Track key metrics such as emails sent, responses, meetings booked, and conversions
Share regular updates on campaign performance and learnings
Continuously improve based on data and feedback

Key Metrics of Success

Number of qualified meetings booked
Response and conversion rates across outbound campaigns
Contribution to pipeline generation
Campaign execution velocity and quality

Required Skills & Experience

2–5 years of experience in B2B SaaS / AdTech / MarTech / Inside Sales / SDR roles
Hands-on experience with cold email, LinkedIn outreach, and/or calling
Strong copywriting and communication skills
Ability to execute campaigns independently with minimal supervision
High ownership and willingness to experiment

Preferred Qualifications

Experience in AdTech / publisher ecosystem
Exposure to webinars, podcasts, or event marketing
Familiarity with tools like CRM, email automation, and prospecting tools
Prior experience in outbound or SDR roles

Soft Skills

Strong execution mindset (bias for action)
Attention to detail and consistency
Curiosity and willingness to learn
Ability to work in a fast-paced startup environment

Why This Role Matters

This role is critical to building a consistent bottom-of-funnel engine by combining marketing execution with outbound sales development. You will directly contribute to pipeline growth and gain exposure to full-funnel marketing.

Compensation

Competitive salary aligned with early to mid-level SaaS roles
Performance incentives linked to meetings and pipeline contribution

Location & Flexibility

Hybrid
Willingness to work closely with global teams and adapt to campaign timelines

Marketing Specialist (Demand Generation + SDR)

Role Overview

You will work closely with the Marketing Manager to support pipeline generation efforts, execute campaigns, and directly contribute to top-of-funnel growth.

This role is ideal for someone who enjoys writing, outreach, experimentation, and direct impact on revenue, and is looking to grow into a full-stack B2B marketer.

Key Responsibilities

1. Outbound & SDR Execution

Execute outbound campaigns across email, LinkedIn, and cold calling
Build and manage target account lists and prospecting workflows
Book qualified meetings for the sales team
Continuously optimize messaging, sequences, and targeting
Track and improve response rates, meeting conversions, and pipeline contribution

2. Campaign Execution (Demand Generation)

Support execution of integrated marketing campaigns across outbound, inbound, and lifecycle channels
Assist in running 1:1 and 1:few campaigns for target segments
Work closely with the Marketing Manager on campaign planning and execution

3. Content & Copywriting

Write cold emails, LinkedIn messages, and outreach sequences
Develop campaign messaging and value propositions
Support content creation for landing pages, ads, and marketing assets
Continuously test and improve copy based on performance

4. Webinar & Podcast Execution

Assist in planning and executing webinars and podcast initiatives
Coordinate with internal teams and external speakers
Drive pre-event outreach and post-event follow-ups
Repurpose content into campaigns and outbound messaging

5. Lead Management & Lifecycle Support

Support lead nurturing and follow-up workflows
Ensure timely engagement with inbound and outbound leads
Maintain hygiene of CRM and outreach tools

6. Channel & Audience Research

Identify potential prospects using LinkedIn, communities, and databases
Build and segment lists based on ICP criteria
Explore new channels and opportunities for pipeline generation

7. Reporting & Optimization

Track key metrics such as emails sent, responses, meetings booked, and conversions
Share regular updates on campaign performance and learnings
Continuously improve based on data and feedback

Key Metrics of Success

Number of qualified meetings booked
Response and conversion rates across outbound campaigns
Contribution to pipeline generation
Campaign execution velocity and quality

Required Skills & Experience

2–5 years of experience in B2B SaaS / AdTech / MarTech / Inside Sales / SDR roles
Hands-on experience with cold email, LinkedIn outreach, and/or calling
Strong copywriting and communication skills
Ability to execute campaigns independently with minimal supervision
High ownership and willingness to experiment

Preferred Qualifications

Experience in AdTech / publisher ecosystem
Exposure to webinars, podcasts, or event marketing
Familiarity with tools like CRM, email automation, and prospecting tools
Prior experience in outbound or SDR roles

Soft Skills

Strong execution mindset (bias for action)
Attention to detail and consistency
Curiosity and willingness to learn
Ability to work in a fast-paced startup environment

Why This Role Matters

Compensation

Competitive salary aligned with early to mid-level SaaS roles
Performance incentives linked to meetings and pipeline contribution

Location & Flexibility

Hybrid
Willingness to work closely with global teams and adapt to campaign timelines

Users love Cutshort

Read about what our users have to say about finding their next opportunity on Cutshort.

Shubham Vishwakarma

Full Stack Developer - Averlon

I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.

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About AdPushup Software India P Limited

Founded :

2014

Type :

Product

Size :

100-500

Stage :

Profitable

About

N/A

Company social profiles

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