
Marketing Specialist (Adtech/Martech/B2B SaaS)
Marketing Specialist (Demand Generation + SDR)
Role Overview
We are looking for a highly driven Marketing Specialist who will operate at the intersection of demand generation and outbound sales development. This is a hands-on, execution-heavy role designed for someone who is comfortable owning both marketing and SDR responsibilities.
You will work closely with the Marketing Manager to support pipeline generation efforts, execute campaigns, and directly contribute to top-of-funnel growth.
This role is ideal for someone who enjoys writing, outreach, experimentation, and direct impact on revenue, and is looking to grow into a full-stack B2B marketer.
Key Responsibilities
1. Outbound & SDR Execution
- Execute outbound campaigns across email, LinkedIn, and cold calling
- Build and manage target account lists and prospecting workflows
- Book qualified meetings for the sales team
- Continuously optimize messaging, sequences, and targeting
- Track and improve response rates, meeting conversions, and pipeline contribution
2. Campaign Execution (Demand Generation)
- Support execution of integrated marketing campaigns across outbound, inbound, and lifecycle channels
- Assist in running 1:1 and 1:few campaigns for target segments
- Work closely with the Marketing Manager on campaign planning and execution
3. Content & Copywriting
- Write cold emails, LinkedIn messages, and outreach sequences
- Develop campaign messaging and value propositions
- Support content creation for landing pages, ads, and marketing assets
- Continuously test and improve copy based on performance
4. Webinar & Podcast Execution
- Assist in planning and executing webinars and podcast initiatives
- Coordinate with internal teams and external speakers
- Drive pre-event outreach and post-event follow-ups
- Repurpose content into campaigns and outbound messaging
5. Lead Management & Lifecycle Support
- Support lead nurturing and follow-up workflows
- Ensure timely engagement with inbound and outbound leads
- Maintain hygiene of CRM and outreach tools
6. Channel & Audience Research
- Identify potential prospects using LinkedIn, communities, and databases
- Build and segment lists based on ICP criteria
- Explore new channels and opportunities for pipeline generation
7. Reporting & Optimization
- Track key metrics such as emails sent, responses, meetings booked, and conversions
- Share regular updates on campaign performance and learnings
- Continuously improve based on data and feedback
Key Metrics of Success
- Number of qualified meetings booked
- Response and conversion rates across outbound campaigns
- Contribution to pipeline generation
- Campaign execution velocity and quality
Required Skills & Experience
- 2–5 years of experience in B2B SaaS / AdTech / MarTech / Inside Sales / SDR roles
- Hands-on experience with cold email, LinkedIn outreach, and/or calling
- Strong copywriting and communication skills
- Ability to execute campaigns independently with minimal supervision
- High ownership and willingness to experiment
Preferred Qualifications
- Experience in AdTech / publisher ecosystem
- Exposure to webinars, podcasts, or event marketing
- Familiarity with tools like CRM, email automation, and prospecting tools
- Prior experience in outbound or SDR roles
Soft Skills
- Strong execution mindset (bias for action)
- Attention to detail and consistency
- Curiosity and willingness to learn
- Ability to work in a fast-paced startup environment
Why This Role Matters
This role is critical to building a consistent bottom-of-funnel engine by combining marketing execution with outbound sales development. You will directly contribute to pipeline growth and gain exposure to full-funnel marketing.
Compensation
- Competitive salary aligned with early to mid-level SaaS roles
- Performance incentives linked to meetings and pipeline contribution
Location & Flexibility
- Hybrid
- Willingness to work closely with global teams and adapt to campaign timelines

Similar jobs
JioTesseract, a digital arm of Reliance Industries, is India's leading and largest AR/VR organization with the mission to democratize mixed reality for India and the world. We make products at the cross of hardware, software, content and services with focus on making India the leader in spatial computing. We specialize in creating solutions in AR, VR and AI, with some of our notable products such as JioGlass, JioDive, 360 Streaming, Metaverse, AR/VR headsets for consumers and enterprise space.
About the Job
As a Cloud Backend Engineer you will design, develop, and maintain scalable and reliable backend systems in cloud environments. You will be responsible for building cloud-native applications, optimizing backend performance, and ensuring seamless integration with frontend services and third-party systems.
What You’ll Be Doing
- Backend Development
- Design and implement scalable and high-performance backend services and APIs for cloud-based applications.
- Develop microservices architectures and serverless functions to support business needs.
- Ensure backend systems are secure, reliable, and performant, adhering to best practices and industry standards.
- Cloud Infrastructure and Deployment
- Build and manage cloud infrastructure using platforms such as AWS, Google Cloud Platform (GCP), or Azure.
- Deploy and maintain backend services using cloud-native technologies (e.g., Kubernetes, Docker, AWS Lambda, Google Cloud Functions).
- Implement and manage CI/CD pipelines to automate deployment processes and ensure smooth delivery of updates.
- Performance Optimization
- Monitor and optimize the performance of backend services, including database queries, API responses, and system throughput.
- Implement caching strategies, load balancing, and other performance-enhancing techniques to ensure scalability and responsiveness.
- Troubleshoot and resolve performance issues and system bottlenecks.
- Database Management
- Design and manage relational and NoSQL databases, ensuring data integrity, scalability, and performance.
- Implement data access patterns and optimize queries for efficient data retrieval and storage.
- Ensure backup, recovery, and data security practices are in place.
- Integration and Collaboration
- Collaborate with frontend developers, DevOps engineers, and other stakeholders to integrate backend services with frontend applications and third-party systems.
- Participate in architectural discussions and provide input on system design and technology choices.
- Ensure clear communication and documentation of backend services, APIs, and system interactions.
- Security and Compliance
- Implement security best practices to protect backend services from threats and vulnerabilities.
- Ensure compliance with relevant regulations and standards, including data privacy and protection requirements.
- Conduct regular security assessments and vulnerability scans to maintain system integrity.
- Testing and Quality Assurance
- Develop and maintain automated tests for backend services, including unit tests, integration tests, and end-to-end tests.
- Perform code reviews and participate in quality assurance processes to ensure high code quality and reliability.
- Monitor and address issues identified during testing and production deployments.
- Documentation and Knowledge Sharing
- Document backend services, APIs, and infrastructure setups to facilitate knowledge sharing and support.
- Create and maintain technical documentation, including architecture diagrams, API specifications, and deployment guides.
- Share knowledge and best practices with team members and contribute to a collaborative development environment.
What We Need To See
- Strong experience in backend development, cloud technologies, and distributed systems, with a focus on building robust, high-performance solutions.
- Minimum 5 years of experience in backend development, with a strong focus on cloud-based applications.
- Proven experience with cloud platforms (AWS, GCP, Azure) and cloud-native technologies.
- Experience in designing and implementing RESTful APIs, microservices, and serverless architectures.
- Technical Expertise in:
1. Backend Development
- Strong experience with backend programming languages such as Node.js, Python
- Expertise in working with frameworks such as NestJS, Express.js, or Django.
2. Microservices Architecture
- Experience designing and implementing microservices architectures.
- Knowledge of service discovery, API gateways, and distributed tracing.
3. API Development
- Proficiency in designing, building, and maintaining RESTful and GraphQL APIs.
- Experience with API security, rate limiting, and authentication mechanisms (e.g., JWT, OAuth).
4. Database Management
- Strong knowledge of relational databases (e.g., PostgreSQL, MySQL) and NoSQL databases (e.g. MongoDB).
- Experience in database schema design, optimization, and management.
5. Cloud Services
- Hands-on experience with cloud platforms such as Azure,AWS or Google Cloud.
6. Performance Optimization
- Experience with performance tuning and optimization of backend services.
7. Security
- Understanding of security best practices and experience implementing secure coding practices.
- Soft Skills:
- Strong problem-solving skills and attention to detail.
- Excellent communication and collaboration skills, with the ability to work effectively in a team environment.
- Ability to manage multiple priorities and work in a fast-paced, dynamic environment.
Key Responsibilities:
Assist in identifying new customers and generating sales leads
Support regular calling activities for lead follow-ups and client engagement
Help explain product features and assist customers in making the right choice
Contribute to meeting team sales targets
Coordinate with internal teams for smooth order processing and customer satisfaction
Requirements:
Interest in sales, marketing, or customer service roles (home décor industry is a plus)
Strong communication and interpersonal skills
Proficient in both English and Kannada (spoken)
Basic knowledge of MS Excel and Google Sheets
Self-motivated, eager to learn, and goal-oriented
About Company
Our client is a brand co-creation platform that transforms powerful ideas into authentic, profitable, and experience-led brands that can define the future of brands in key consumption categories like fashion and lifestyle; food and FMCG, home and decor and beauty and wellness. They are a team of experienced entrepreneurs, marquee investors, and industry professionals who have expertise and experience in building some of the most popular brands in the country. They partner with passionate entrepreneurs to combine their collective learning and experience with data science, digital ethnography, and technology. platforms to build brands that connect to the new generation of Indian consumers.
What you’ll be doing
• Work with brand entrepreneurs to create and implement a forward looking product strategy. Influence technology choices and business strategy in creating multiple D2C brands across Food, Fashion, Home, Beauty and more simultaneously.
• Convert brand proposition into digital user experiences covering pre and post purchase journeys across channels such as D2C, Social Media, Whatsapp, Marketplaces and Metaverse by understanding business economics of brands in their first 1000 days.
• Raise the bar on customer empathy & quality of what we deliver, work with small & high performance teams to build products, managing a fast-paced agile delivery model.
• Analyse macro trends on user behaviour and adoption, predict technology shifts to identify innovative (sometimes first to market) product features and work with multiple tech startups to drive metrics and time to market.
• Talk the data language and drive a working environment fostering data driven decision making while running experiments, identifying gaps and prioritization.
Requirements
• Entrepreneurial mindset with acute understanding of product market fit for every brand with ability to decide when to scale or sunset experiments/initiatives.
• Demonstrated ability to think strategically about business, product and technology and come up with immediate & market first product propositions.
• End to end product development functional knowledge cutting across digital shopping journeys, marketing, contact centre operations, payments etc
• Track record of building and delivering high-quality digital products and complex roadmaps, ideally across multiple product categories with geo-distributed teams
• Ability to provide clarity, cut through clutter and being decisive on priorities and metrics.
• Ability to excite people through communication and presenting data in most the ambiguous situations.
• Ability to define short term goals & metrics (sometimes on a weekly basis) and align teams on how-lists.
• Passion for technology and pro-activeness in developing and/or integrating home developed or 3rd party applications.
We are looking for a competitive and trustworthy Sales Executive to help us build up our business activities.
Sales Executive responsibilities include discovering and pursuing new sales prospects, negotiating deals and maintaining customer satisfaction. If you have excellent communication skills and feel comfortable reaching out to potential customers to demonstrate our services and products through email and phone.
Ultimately, you’ll help us meet and surpass business expectations and contribute to our company’s rapid and sustainable growth.
Requirement & Skills
- Sales Executive Responsibilities:
- Setting sales goals and developing sales strategies.
- Researching prospects and generating leads.
- Contacting potential and existing customers on the phone, by email, and in person.
- Handling customer questions, inquiries, and complaints.
- Preparing and sending quotes and proposals.
- Managing the sales process through specific software programs.
- Meeting daily, weekly, and monthly sales targets.
Sales Executive Requirements:
- Graduate or 1+ years of sales experience.
- Excellent customer service and sales skills.
- Strong verbal and written communicator.
- Excellent phone and presentation skills.
- Good negotiation and problem-solving skills.
Key Roles and Responsibilities
- Developing strategic social marketing plans, that maximise the potential of each social channel
- Managing social media content calendar for clients
- Supervising the creation of written and visual content across several social media platforms
- Increasing social media engagement across platforms
- Building and moderating social media communities by responding to comments and keeping members engaged
- Monitoring brand performance across channels
- Monitoring and analyzing trends and competitor performance
Requirements
- Understanding of/proven expertise in social media marketing and social media platforms
- Strategic thinking for developing effective marketing campaigns
- Strong writing skills
- Ability to study and interpret marketing analytics
- Great organizational skills; ability to monitor multiple social media platforms concurrently
- Good leadership skills to organize teams
- Excellent communication skills for reporting results
- Adept at community building and keeping calm under high-pressure online interactions
Senior Full Stack Engineer
What is the role?
You will be responsible for architecting and developing features on the application end to end. You will be working closely with the Product Managers and the Technical architect to come up with high-quality, resilient, and highly performant applications.
Key Responsibilities
- Design and develop SaaS-based applications based on microservices architecture.
- Work on the core backend and ensure it meets the performance benchmarks.
- Work on the front end with ReactJS.
- Design and develop APIs for the frontend to consume.
- Constantly improve the application architecture by clearing the technical backlog.
- Meet both technical and consumer needs.
- Stay abreast of developments in web applications and programming languages.
What are we looking for?
An enthusiastic individual with the following skills. Please do not hesitate to apply if you do not match all of it. We are open to promising candidates who are passionate about their work and are team players.
- Education - BE/MCA or equivalent.
- Overall 4+ years of experience.
- Agnostic/Polyglot with multiple tech stacks.
- Worked on open source technologies – NodeJS, ReactJS, MySQL, NoSQL, MongoDB, DynamoDB.
- Good experience with Front-end technologies like JavaScript frameworks, ReactJS, AngularJS.
- Backend exposure – good knowledge of building API.
- Worked on serverless technologies.
- Efficient in building microservices to combine server and frontend.
- Knowledge of cloud architecture.
- Should have working experience with relational and columnar DB.
- Should be innovative and communicative in your approach.
- Were responsible for the functional/technical track of a project.
Who will you work with?
You will closely work with the Engineering team and support the Product Team of Empuls.
What can you look for?
A wholesome opportunity in a fast-paced environment that will enable you to juggle between concepts, yet maintain the quality of content, interact and share your ideas and have loads of learning while at work. Work with a team of highly talented young professionals and enjoy the comprehensive benefits that offers.
We are
A fast-growing SaaS commerce company based in Bangalore with offices in Delhi, Mumbai, SF, Dubai, Singapore, and Dublin. We have three products in our portfolio: Plum, Empuls and Compass. works with over 1000 global clients. We help our clients in engaging and motivating their employees, sales teams, channel partners and consumers for better business results.
Generate Sales and interact with prospective customers through modes likes Mail, Phone, Chat etc.
Verify and nurture daily leads by understanding the Customers requirements.
Communicating with customers, making outbound calls to potential customers, and following up on leads.
Answering potential customers' questions and sending additional information per email.
Manage relationship with key customers and schedule meetings with them on a timely basis.
Assist customers with all knowledge on products and services.
Understanding customers' needs and identifying sales opportunities.
Timely, professional and accurate reply to all incoming sales enquirys received by phone, email and other formats.
Creating and maintaining a database of current and potential customers.
Explaining and demonstrating features of products and services.
Upselling products and services.
Researching and qualifying new leads.
Closing sales and achieving sales targets.
Perform follow up for all outbound calls.
Collaborate with team to achieve better results.
Fast learner and passion for sales
Exceptional written, verbal and presentation skills.
Familiarity with IT recruitment is favourably considered.
Qualification: Graduate & Post-graduate.
Note: Only immediate joiners and work at office.
Building great software requires great people. We thrive upon collaboration by designing our
offices and cafes to spark conversation about work and fun. Although we hail from all walks of
life and speak dozens of languages, we’re passionate about equality and integrity. We “go
beyond” each and every day.
Our BATs team is world class.
We take great pride in building software that helps our Sales team sell our product better. We
combine best in class development practices with the latest ground-breaking technologies to
meet the complex and ever-changing demands of our Sales Process. All this while having great
fun at work!
Key Responsibilities:
As an Engineer within BATs, you will be responsible for:
• Interacting with the Business System Analysis staff (spread across geographies) to
understand the business requirements.
• Present your proposed technical solutions to our Systems Architects (spread across
geographies).
• Develop, Test and Deploy the solution by following department standards and keeping
efficiency, maintainability and reusability in mind.
• Proactively maintain documentation of the functionality developed.
• Bring with you experiences of best (and worst!) development practices
Position Requirements:
• Passion for Software Development and technology in general!
• Ability and enthusiasm to self-learn on the job.
• Proven track record of learning new skills and applying them successfully to developmental
efforts
• Excellent oral and written English communication skills
• Demonstrated ability of bringing complex development projects to successful completion
• General awareness of all facets of product development: business analysis, requirements
gathering, functional and technical specification, design, development, implementation,
testing, deployment, and support of new applications.
Technical Requirements:
Must-have skills:
Expertise in below areas of Salesforce.com technology:
o Declarative Capabilities of the platform.
o Apex
o Visual Force
o Lightning Framework
o Force.com APIs and Webservice Integration
oAwareness of Software Design Patterns.
oBoth the use of and development of Web services and APIs as in RESTful and
SOAP
oJavascript
• Nice-to-have Skills:
oGit
oBootstrap
oJQuery
oD3
• Candidate should have 3 to 5 years of overall experience.
- Working on interesting technical challenges in a product centric and open-source driven environment.
- Providing architectural direction on large-scale enterprise project implementations.
- Structuring teams to ensure there is capacity to work on larger architectural redesign to meet scalability, performance, security or compliance needs.
- Working closely with clients as they build features, functionality, and applications to make the ideal applications for the end customers.
- Developing visioning skills and ability to see the big picture
- Implementing and contributing to engineering practices and processes
What you need to have:
- B.Tech /B.E.; M.Tech
- NodeJs, ExpressJs and Java based applications
- loopback.ioas a framework.
- Elastic search and MongoDB is used as Database
- Angular and Angular 2 is the dominant front-end framework used for development
- HTML5, CSS3, Angular, Angular 2/4/6 stacks
- What we look for in a front-end engineer is someone who has deep hands-on experience with Angular/ AngularJS and proficiency with visual design for a mobile-first product.
- Experience with MEAN stack is a plus.
- It's a joint venture between Front-end and Back-end.
- Docker
- Kubernetes
- Github
- Third-party API integrations








