Marketing Specialist (Adtech/Martech/B2B SaaS)

About CloudKeeper:

CloudKeeper is a cloud cost optimization partner that combines the power of group buying & commitments management, expert cloud consulting & support, and an enhanced visibility & analytics platform to reduce cloud costs & help businesses maximize the value from AWS, Microsoft Azure, & Google Cloud. A certified AWS Premier Partner, Azure Technology Consulting Partner, Google Cloud Partner, and FinOps Foundation Premier Member, CloudKeeper has helped 350+ global companies save an average of 20% on their cloud bi ls, modernize their cloud set-up and maximize value — al while maintaining flexibility and avoiding any long-term commitments or cost. CloudKeeper has spun off from TO THE NEW, a digital technology service company with 2500+ employees and an 8-time GPTW winner.

To know more about CloudKeeper,

please visit - https://www.cloudkeeper.com/ To know more about TO THE NEW, please visit - https://www.tothenew.com/

Responsibilities:

● Generate qualified leads for various services of CloudKeeper with a target geography outside India.

● Develop relationships with new customers and nurture existing ones. ● Use Outbound Lead Generation tools such as calls and email Marketing to hunt for new business.

● Demonstrate an understanding of customers’ critical business issues and propose CloudKeeper’s solutions that help clients meet their business objectives.

Must Have:

● Must be willing to work in rotational shifts.

● Good verbal and written communication skills

● A hunter by nature who loves to look for new opportunities

● Enthusiastic, positive, and energetic

In addition to the compensation, the following benefits are provided by the company as per the prevailing policy:

● Gratuity

● Medical insurance

● Accidental insurance. Work Model: Work from Office (all 5 days). Location: Noida Sector 144 

Job Title: Business Development Specialist (SaaS – USA Market)

Job Type: Remote/ (Hybrid Whenever as required), Location : Trichy

Shift Time: US Shift (06.30pm-03.30am), Experience: 2-4+ B2B SaaS Product Sales (US Market Preferred)

About the Role

We are a fast-growing SaaS company expanding into the US market and seeking a driven Business Development Specialist to accelerate our growth. This role requires a blend of strategic planning and hands-on execution — ideal for a competitive and results-oriented professional.

Key Responsibilities

> Identify, research, and generate qualified leads across multiple channels including LinkedIn, email, calls, and digital campaigns

> Build, track, and manage a strong sales pipeline using CRM tools (HubSpot preferred)

> Collaborate closely with the sales team to schedule demos and ensure smooth client handoffs Meet and exceed monthly lead generation & conversion targets

> Track outreach KPIs and optimize campaigns for improved efficiency

What We’re Looking For

>3+ years of proven experience in B2B SaaS lead generation or sales — preferably targeting the US market

> Strong understanding of sales funnels, CRM systems, and prospecting tools (HubSpot, Apollo, LinkedIn Sales Navigator, etc.)

> Excellent written and verbal communication with strong negotiation and follow-up skills

> Self-starter mindset — proactive, accountable, and capable of working independently

> Familiarity with the US B2B sales landscape will be an added advantage

Why Join Us

> Opportunity to work with an ambitious, innovation-driven SaaS team

> Ownership and autonomy in your role — your ideas matter

> Performance-driven culture with clear growth pathways

> Work environment focused on collaboration, skill development & career progression

Job Title: Lead Generation Specialist

Location: Baner, Pune

Experience: 2–3 Years

Employment Type: Full-Time | WFO

About the Role

We are looking for a Lead Generation Specialist with proven experience in identifying, nurturing, and converting qualified leads through outbound channels. The ideal candidate will have hands-on experience in email campaigns, LinkedIn outreach, and cold calling targeting international markets such as DACH, BENELUX, and the UK.

Key Responsibilities

• Generate qualified B2B leads through cold calls, emails, and LinkedIn campaigns.
• Execute targeted email and LinkedIn outreach campaigns to build a strong sales pipeline.
• Manage follow-ups, schedule meetings, and support client acquisition activities.
• Maintain CRM data and provide weekly reports on lead quality and conversions.
• Collaborate with the sales and marketing team to improve campaign strategies and conversion rates.
• Ensure a minimum of 40 qualified leads per month are generated through outbound efforts.
• Identify new markets, decision-makers, and business opportunities across international regions.

Required Skills & Experience

• 2–3 years of proven experience in B2B Lead Generation / Inside Sales.
• Strong communication and persuasion skills in English.
• Experience with international lead generation (especially DACH, BENELUX & UK markets).
• Proficiency in using LinkedIn Sales Navigator, CRM tools (HubSpot, Zoho, etc.), and email campaign tools.
• Ability to research, segment, and target the right prospects.
• Self-motivated, goal-oriented, and comfortable working with monthly lead targets.

Growth Marketing Manager — Enterprise

ABOUT THE ROLE

We are an enterprise AI company selling to large, regulated businesses with long sales cycles and multi-person buying committees. Marketing here runs on named accounts rather than broad campaigns, and every claim we make carries a number behind it.

This role owns the execution engine underneath that: demand generation, the marketing technology stack, performance marketing, search and answer-engine visibility, developer and customer marketing, and the reporting that proves any of it worked. It is a hands-on role in a small team — you build these systems yourself.

WHAT YOU WILL DO?

• Demand generation inside account plays. Build and ship the landing pages, sequences, personalised outreach and targeted social that account-based plays require, against a single list shared with sales.
• Own the martech stack end to end. CMS and hosting, GA4 and Tag Manager, CRM and marketing automation, attribution, SEO tooling and dashboards — selection, configuration, integration, access and cost.
• Website operations and technical SEO. Site and landing page builds, architecture, structured data, redirects, page speed, indexation.
• SEO and AEO. Own organic visibility, and build the tracking for how often we appear in AI-generated answers to buyer questions. This part has no established playbook.
• Performance marketing. Paid social to named buying-committee roles, retargeting and paid search — small budgets, tight tests, honest reporting.
• Developer marketing. Run the developer-facing surface with engineering — documentation and sandbox operations, sample repositories, technical content programming, developer events and hackathon presence, and adoption measurement.
• Customer marketing. Own the reference programme with sales — case studies, verified reviews on marketplaces andreview platforms, logo permissions, advocacy and reference calls.
• Events and community. Executive dinners, conferences, sponsorships and an invitation-only practitioner circle — logistics, follow-up and attributed pipeline.
• Reporting. One dashboard, one source of truth, reported weekly on pipeline influenced and accounts moved rather than lead volume.

WHAT WE ARE LOOKING FOR?

• 3–4 years in growth marketing, demand generation or marketing operations. Early-stage startup experience strongly preferred someone who has built a function, not inherited one that already ran.
• Hands-on across a modern martech stack — you have configured analytics and tag management, built automation workflows and shipped CMS pages yourself. We care that you have wired tools together, not which brands you used.
• Real technical SEO ability — audits, structured data, internal linking, redirect strategy, and confident use of crawl and keyword tools.
• Performance marketing you ran personally, with a view on what small B2B budgets can and cannot buy.
• Strong with spreadsheets, dashboards and light no-code automation. SQL is a bonus, not a filter.
• Comfortable with technical audiences and with customers — you can brief engineers on developer content, and ask a live customer for a case study or a review without flinching.
• Clear written English, and the judgement to start from context rather than a brief.
• Willing to be measured on pipeline influenced.

BONUS POINTS

• B2B enterprise or regulated-industry experience
• Account-based marketing
• Developer marketing or technical community work
• An informed opinion on how large language models surface brands
• Enough HTML and CSS to unblock yourself
• Exposure to both Indian and international markets.
• Apply with a page you shipped end to end, a dashboard you built, and one campaign that did not work and what you changed because of it.

Job description: Business Development Executive

Key Responsibilities:

• Identify and generate new business opportunities as a Business Development Executive (BDE) / Sales Executive for digital marketing services including SEO, Social Media Marketing (SMM), Performance Marketing, Website Development, and Branding.
• Conduct lead generation, prospecting, and business development activities through LinkedIn, cold calling, email outreach, and networking.
• Research and identify potential clients for B2B sales and client acquisition.
• Communicate with prospects via calls, emails, and meetings to understand their business needs.
• Present and pitch digital marketing solutions and sales proposals to clients.
• Prepare and share quotations, business proposals, and service presentations.
• Work closely with marketing and technical teams for smooth onboarding.
• Manage client relationships and account handling.
• Achieve monthly sales targets, revenue goals, and KPIs in a target-driven environment.

Requirements & Skills:

• Strong communication, negotiation, and sales skills.
• Basic knowledge of digital marketing (SEO, PPC, Social Media Marketing, Google Ads, etc.).
• Ability to perform lead generation, client acquisition, and sales conversion.
• Suitable for freshers, business development associates, and entry-level sales executives.
• Good presentation skills and client handling ability.
• Ability to work in a target-based sales role with deadlines.

About Infrasity

Infrasity works with DevTools and AI infrastructure startups on developer marketing, technical content, and digital visibility. We work with fast-growing companies across AI infrastructure, developer tools, platform engineering, and cloud automation.

Role: Sales Development Representative (SDR)

We are looking for a Sales Development Representative to drive outbound pipeline generation and qualified meeting bookings. You will work closely with the founder and team to identify potential clients, execute targeted outreach, and build effective outbound campaigns.

Key Responsibilities

- Execute outbound campaigns through email, LinkedIn, and other relevant channels.

- Research and identify potential prospects using funding, hiring, ecosystem, and industry signals.

- Build and maintain targeted prospect lists.

- Conduct cold outreach and follow-ups to founders, CMOs, DevRel leaders, and other decision-makers.

- Develop and test messaging, subject lines, and outreach strategies.

- Track outreach activities, responses, meetings, and campaign performance.

- Maintain accurate pipeline and weekly outreach reports.

- Work with the team to continuously improve messaging and conversion.

Required Qualifications

- 1–2 years of experience in SDR, BDR, outbound sales, or a similar role.

- Experience with B2B prospecting and cold outreach.

- Strong written and verbal communication skills.

- Ability to research prospects and identify relevant business opportunities.

- Comfortable working with outreach targets, follow-ups, and performance metrics.

- Strong ownership, consistency, and attention to detail.

Good to Have

- Hands-on experience with Apollo, LinkedIn Sales Navigator, YAMM, CRM, or email sequencing tools.

- Experience working with SaaS, DevTools, AI, or developer-focused companies.

- Understanding of outbound sales and lead-generation processes.

- Familiarity with startup environments and GTM processes.

Success Metrics

- Consistent weekly email and LinkedIn outreach.

- Reply and engagement rates.

- Conversations initiated with qualified prospects.

- Qualified meetings booked.

- Pipeline opportunities generated.

Why Join Infrasity?

- Work directly with the founder and leadership team.

- Gain exposure to fast-growing DevTools and AI startups.

- Opportunity to contribute to and shape outbound GTM strategies.

- Fast-paced environment with strong learning and growth opportunities.

Job Description – Business Development Manager (BDM)

Experience

3+ Years

Company: NIT Data

Notice Period: Immediate to 15 Days

Location: Hyderabad

Work Mode: 5 Days Office

Role Summary

We are looking for an experienced and results-driven Business Development Manager (BDM) to drive business growth by identifying new business opportunities, developing client relationships, generating leads, and converting prospects into long-term customers.

The ideal candidate should have strong experience in B2B sales, lead generation, client acquisition, account management, and business development, preferably within the IT/Software services industry.

Key Responsibilities

• Identify and develop new business opportunities through various channels, including cold calling, email campaigns, LinkedIn, networking, referrals, and market research.
• Generate and qualify leads and build a strong sales pipeline.
• Understand client requirements and propose appropriate IT/software solutions and services.
• Conduct client meetings, presentations, product/service demonstrations, and commercial discussions.
• Build and maintain strong relationships with existing and prospective clients.
• Manage the complete sales cycle from lead generation and qualification through negotiation, closure, and handover.
• Prepare proposals, quotations, presentations, and RFP/RFI responses.
• Negotiate pricing, contracts, and commercial terms with clients.
• Work closely with technical, recruitment, delivery, and pre-sales teams to ensure successful client engagement and delivery.
• Maintain accurate records of leads, opportunities, follow-ups, and sales activities in CRM tools.
• Achieve monthly, quarterly, and annual business development and revenue targets.
• Conduct market research to identify industry trends, potential clients, competitors, and new business opportunities.
• Develop strategies for client acquisition, revenue growth, and account expansion.
• Attend industry events, conferences, webinars, and networking activities to build business relationships.

Mandatory Skills

• 3+ years of experience in Business Development / B2B Sales / IT Sales
• Strong experience in Lead Generation and Client Acquisition
• Experience in End-to-End Sales Cycle Management
• Strong B2B communication and negotiation skills
• Experience with Cold Calling, Email Marketing, LinkedIn, and other lead-generation channels
• Good understanding of IT/Software services and solutions
• Strong relationship-building and stakeholder-management skills
• Experience in preparing proposals, presentations, quotations, and commercial discussions
• Ability to work with and maintain sales pipelines and CRM systems
• Strong target-oriented and result-driven approach
• Excellent verbal and written communication skills

Good-to-Have Skills

• Experience selling IT Services / Software Development / Cloud / Digital Transformation / Staffing Services
• Experience working with US/UK/European/Middle East clients
• Knowledge of RFP/RFI/RFQ processes
• Experience with CRM platforms such as Salesforce, HubSpot, Zoho CRM, or Microsoft Dynamics
• Existing client/business network
• Experience in account expansion and cross-selling/up-selling

Education

Bachelor's degree in Business Administration, Marketing, Sales, Computer Science, Engineering, or a related field.

Key Performance Indicators (KPIs)

• Number of qualified leads generated
• Sales pipeline value
• New clients acquired
• Conversion/win rate
• Revenue generated
• Client retention and account growth
• Achievement of monthly/quarterly sales targets
• Average sales cycle

Preferred Candidate Profile

The ideal candidate should be a self-motivated, proactive, target-oriented Business Development professional who can independently identify opportunities, engage decision-makers, develop relationships, and convert prospects into business.

Growth Marketing Intern at Gevme

About Gevme

At Gevme, we believe events are one of the most powerful ways to bring people, ideas, and opportunities together. As a Singapore-headquartered event technology company, our mission is to help organisations deliver meaningful, measurable, and scalable event

experiences across physical, virtual, and hybrid formats. We're not just building software. We're building the infrastructure for a more intelligent, accountable, and impactful events industry.

About the Role

We are looking for a driven and creative Growth Marketing Intern to join Gevme’s marketing team. In this role, you will work closely with the Growth and Product Marketing teams to execute demand generation campaigns, optimize funnels, and contribute to scalable growth strategies. You will play a key role in building, implementing, and measuring campaigns and processes that drive awareness, engagement, and pipeline growth.

What You'll Do

• Draft and schedule LinkedIn posts for Gevme and leadership accounts
• Support outbound campaigns and email sequences
• Track engagement metrics and report on what's working
• Research industry trends, competitor activity, and content opportunities
• Help execute growth experiments across paid and organic channels
• Assist with event marketing activations (Industry Events)

What We're Looking For

• Currently pursuing or recently completed a degree in Marketing, Communications, Business, or related field
• Strong writing skills with an eye for punchy, non-corporate copy
• Excellent communication and collaboration skills
• Comfortable with LinkedIn and social media analytics
• Basic understanding of marketing funnels, demand generation, and lead lifecycle
• Self-starter who can take a brief and run with it
• Interest in events, experiential marketing, or B2B SaaS is highly preferred
• Bonus: Experience with tools like Canva or marketing automation platforms

Why Gevme

• Work on real campaigns, not busywork
• Learn modern B2B growth tactics firsthand
• Get exposure to APAC's events industry

What We Offer

• Hands-on Learning: Work on real campaigns that directly impact business growth
• Mentorship: Learn from experienced professionals across marketing, product, and sales
• Career Growth: High potential for conversion to a full-time role based on performance
• Flexible Work Environment: Remote-friendly setup
• Recognition & Ownership: Opportunity to take ownership of projects and get recognized for your contributions
• Industry-Recognized Experience: Receive an official internship certificate/letter from Gevme, validating your hands-on experience in growth marketing and strengthening your professional profile in the SaaS and events industry

Diversity & Inclusion

Gevme is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, where everyone feels valued, respected, and empowered.

We are looking for a B2B Growth & Digital Marketing Executive to help build Surpluss into a global B2B brand and marketplace.

This is a hands-on growth role, not a traditional social media marketing position. You will be responsible for generating qualified B2B leads, building acquisition channels, running digital campaigns, developing content, improving SEO and inbound traffic, and working closely with Sales and Procurement to convert marketing activity into business opportunities.

What you'll own

• B2B lead generation and demand generation
• LinkedIn growth and lead generation
• Google, Meta and LinkedIn advertising
• SEO and inbound acquisition
• Email marketing and lead nurturing
• Content and thought leadership
• Landing pages and conversion optimisation
• CRM and marketing automation
• Campaign analytics and reporting
• Global market and competitor research
• AI-powered marketing and automation

Who we're looking for

We are looking for someone who is commercially minded, analytical and hands-on.

You should be comfortable taking a campaign from idea → execution → lead generation → measurement → optimisation.

Candidates with experience in B2B SaaS, marketplaces, technology, industrial, supply-chain, logistics, procurement or other B2B businesses will be preferred.

Experience generating qualified leads, rather than simply increasing social-media engagement or followers, is highly valued.

Job description

Role Details

• Role: Business Development Executive, Inside Sales
• Role Category: Business Development / Pre-Sales
• Location: Hyderabad
• Experience: 1 to 3 Years
• CTC: 3 LPA 5 LPA
• Employment Type: Full-Time, Permanent
• Department: Sales & Business Development
• Industry: IT Services & Consulting
• Target Markets: USA, UK, Canada & Europe

About the Role

We are looking for a highly motivated and result-oriented Business Development Executive to join our Inside Sales team. The ideal candidate will be responsible for identifying and qualifying potential business opportunities, generating leads, conducting market research, and supporting the sales pipeline for our IT software services across international markets.

The candidate should have strong communication skills, a proactive approach to lead generation, and a basic understanding of AI tools and their application in sales and lead-generation activities.

Key Roles & Responsibilities

• Identify and generate qualified B2B leads across the USA, UK, Canada, and European markets through online research, email outreach, professional networking, webinars, and other digital channels.
• Conduct secondary market research to identify target companies, decision-makers, business opportunities, and relevant industry trends.
• Build, maintain, and regularly update prospect databases with accurate company and contact information.
• Perform email marketing and cold outreach to prospective clients and effectively communicate the company's IT software services.
• Use AI-powered tools and platforms to support lead identification, prospect research, personalization, data enrichment, and outreach activities.
• Demonstrate a basic understanding of how AI can improve the efficiency and effectiveness of lead generation and sales prospecting.
• Qualify leads based on business requirements, potential fit, decision-making authority, and opportunity level.
• Maintain accurate records of leads, communication history, follow-ups, and opportunities in the CRM system.
• Conduct timely follow-ups with prospects and help move qualified leads through the sales pipeline.
• Develop and maintain professional relationships with key contacts and decision-makers within prospective and existing customer organizations.
• Identify opportunities for account expansion, cross-selling, and new business development.
• Collaborate closely with the sales, marketing, and delivery teams to support business development initiatives.
• Track lead-generation activities, conversion metrics, and follow-up status, and provide regular updates to management.
• Stay updated on IT services, emerging technologies, industry trends, and competitive developments relevant to the target markets.
• Consistently work toward achieving lead-generation and business development targets.

Desired Candidate Profile

• Bachelor's or Master's degree in BBA, MBA, B.Tech, or a related discipline.
• Experience in Business Development, Inside Sales, Lead Generation, IT Sales, or a similar role for 1-3 years.
• Experience in B2B lead generation and international market prospecting is preferred.
• Strong understanding of online research, prospect identification, email outreach, and networking.
• Basic understanding of AI tools used for lead generation, prospect research, data enrichment, or sales outreach.
• Excellent verbal and written communication skills with the ability to interact professionally with international prospects.
• Strong analytical and research skills with excellent attention to detail.
• Ability to manage multiple prospects, follow-ups, and priorities effectively.
• Self-motivated, target-oriented, and passionate about achieving sales and business development goals.
• Positive attitude with a willingness to learn new technologies, tools, and sales techniques.
• Ability to work independently while also contributing effectively within a collaborative, team-oriented environment.
• Strong follow-up skills and the ability to build and maintain professional relationships.
• Candidates should demonstrate energy, persistence, adaptability, and a strong desire to build a career in IT sales and business development.