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Demand Generation Manager, US Banking & Financial Services
Demand Generation Manager, US Banking & Financial Services

Demand Generation Manager, US Banking & Financial Services at Navtech · Hyderabad · 5 - 8 years · ₹15L - ₹20L / yr · Profitable · Posted 6 Oct 2026

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Demand Generation Manager, US Banking & Financial Services

Amita Verma's profile picture
Posted by Amita Verma
5 - 8 yrs
₹15L - ₹20L / yr
Hyderabad
Skills
Demand generation
Email Marketing
Digital media
Customer Relationship Management (CRM)
Marketing Automation

About Navtech


Navaratan Technologies (Navtech) is a B2B enterprise AI company founded in 2013. It is headquartered in Wilmington, Delaware, with its delivery hub in Hyderabad, and serves 300+ clients across 11 countries.


Navtech builds agentic AI platforms for banking and financial services. It is recognized as a Gartner Sample Vendor in the enterprise agentic AI landscape.


Role summary


You will build and run Navtech's demand generation engine for US mid-market banks, credit unions, and financial services firms. You'll use Navtech's marketing collateral across email, LinkedIn, paid media, and events to generate qualified sales meetings and measurable pipeline for the banking sales team.


This is not a cold-calling or closing role. You own the top of the funnel and hand qualified meetings to sales.


Key responsibilities


  • Targeting and segmentation. Define and maintain the target account list, for example community and regional banks of roughly $1B–$20B in assets, credit unions, and specialty lenders. Map buying committees such as the CIO/CTO, COO, Chief Digital Officer, Head of Retail Banking, and Head of Risk.
  • Email campaigns. Plan and run multi-touch outbound and nurture sequences that hold up for a banking audience. Manage domain health, deliverability, and CAN-SPAM compliance.
  • LinkedIn. Run Navtech's company page content calendar for BFSI. Build thoughtleadership posts for leadership profiles. Run Sales Navigator-driven outreach programs.
  • Paid media. Plan, launch, and optimize LinkedIn Ads and Google Ads campaigns aimed at target accounts. Own budget, cost per lead, and cost per meeting.
  • Events. Identify and plan participation in US banking events, such as ICBA Capital Summit, ABA conferences, BAI Beacon, Finovate, Money20/20, and state banking association meetings. Run webinars and virtual roundtables. Handle pre-event outreach and post-event follow-up.
  • Collateral use. Turn existing case studies, product pages, and decks into campaign assets like one-pagers, email copy, ad creative briefs, and landing pages, working with the designer, content writer, and web developer.
  • Lead qualification and handoff. Agree lead stages (MQL to SQL) with sales, qualify inbound and campaign responses, and book meetings for the banking sales team.
  • Reporting. Track and report weekly on the funnel: reach, engagement, MQLs, meetings booked, sales-accepted leads, pipeline value, and channel ROI.


Success metrics (first 6–12 months)


  • Qualified meetings per month accepted by the banking sales team (target set jointly with sales)
  • Pipeline value sourced by marketing
  • Cost per qualified meeting, by channel
  • Growth in engagement from target accounts, measured by account coverage and multi-contact engagement


Requirements


  • 5–8 years in B2B demand generation or growth marketing, with at least 3 years targeting US buyers
  • Hands-on experience running email, LinkedIn (organic and paid), Google Ads, and event campaigns end to end
  • Working knowledge of CRM and marketing automation tools (HubSpot or Salesforce), data tools (Apollo, ZoomInfo, or similar), and LinkedIn Sales Navigator and Campaign Manager
  • Strong written English suited to senior US financial services executives
  • Analytical and comfortable owning budgets, attribution, and funnel metrics
  • Willing to work with regular overlap with US Eastern time


Preferred


  • Experience marketing to US banks, credit unions, fintechs, or regulated industries
  • Familiarity with how banks buy technology: long cycles, vendor risk and compliance reviews, committee decisions
  • Exposure to account-based marketing (ABM)
  • Understanding ofAI or enterprise software positioning
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About Navtech

Founded :
2013
Type :
Services
Size :
20-100
Stage :
Profitable

About

We design and develop the most innovative solutions for your users!


Navtech offers a full range of software development services to make things better for the enterprises and companies we work with. No matter how diverse or complex the needs are, we've got you covered. We turn your ideas into practical solutions using the most advanced technology stack available for mobile and web.

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  • Identify new paid acquisition opportunities from ICP behavior, SERP changes, competitor gaps, service launches, and emerging ad inventory.


Core Requirements (Must Have)

  • 3–6 years of hands-on performance marketing experience with substantial ownership of B2B lead-generation campaigns.
  • Deep hands-on Google Ads expertise. You must be able to build and optimize campaigns yourself.
  • Deep hands-on Meta Ads expertise. Meta Ads is mandatory, not a nice-to-have.
  • Hands-on LinkedIn Ads experience for B2B acquisition, ABM, lead generation, or retargeting.
  • A strong track record of generating qualified B2B leads, SQLs, opportunities, pipeline, or revenue through paid acquisition; e-commerce-only experience is not sufficient.
  • Experience targeting Tier 1 markets, especially the US, UK, Australia, and Canada.
  • Strong understanding of search intent, audience architecture, bidding, budget allocation, remarketing, creative fatigue, campaign scaling, and marginal efficiency.
  • Hands-on experience with GA4, Google Tag Manager, conversion tracking, UTM governance, and attribution.
  • Experience connecting paid media to a CRM and using downstream lead-quality or revenue data to guide optimization.
  • Strong landing-page and CRO fundamentals.
  • Strong analytical capability: able to calculate funnel economics, isolate root causes, challenge misleading averages, and make budget decisions from business outcomes.
  • Strong experimentation discipline: hypothesis, test design, guardrails, measurement, interpretation, and next action.
  • Strong copywriting and messaging judgment for direct-response and B2B buying contexts.


Strongly Preferred

  • Previous experience in B2B SaaS, digital services, SEO, martech, developer tools, cybersecurity, fintech, HR tech, or another complex B2B category.
  • Experience with ChatGPT Ads / OpenAI advertising, or demonstrated ability to quickly operationalize new advertising platforms.
  • Experience with HubSpot, Pipedrive, Salesforce, or another CRM used for lead-to-revenue attribution.
  • Experience with Looker Studio, spreadsheets, BI/reporting tools, or automated reporting workflows.
  • Experience with lead scoring, lifecycle stages, offline conversions, enhanced conversions, server-side tracking, or conversion APIs.
  • Working knowledge of ABM, demand generation, lifecycle marketing, and retargeting strategy.
  • Experience using AI and automation tools to improve campaign operations, analysis, creative iteration, reporting, or experimentation.


What Great Looks Like

  • You do not stop at “the campaign generated leads.” You know which campaigns generated the right leads, which became SQLs and opportunities, which created pipeline, and which produced revenue.
  • You are equally comfortable inside Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, a spreadsheet, GA4/GTM, a landing page, and a CRM.
  • You know when to scale, when to cut, when to fix measurement, and when a campaign needs a better offer or message instead of another bid adjustment.
  • You understand that a cheap lead can be expensive if it never becomes a pipeline.
  • You are curious about new platforms but disciplined about proving incrementality before scaling spend.
  • You communicate clearly, document learnings, and take full ownership of results.


KPIs & Success Metrics

  • Qualified lead volume
  • Cost per qualified lead
  • Paid-sourced pipeline
  • Customer acquisition cost (CAC)
  • Revenue-to-spend / ROAS where attributable
  • Landing-page conversion rate

What You’ll Have Done in Your First 90 Days

  • Audit our paid accounts, tracking, landing pages, CRM attribution, audiences, creative systems, and reporting.
  • Identify the highest-impact leaks and opportunities across Google, Meta, LinkedIn, and the paid funnel.
  • Establish a clean measurement baseline from spend to qualified pipeline and revenue.
  • Launch a prioritized experimentation roadmap across campaigns, creative, landing pages, offers, and tracking.
  • Improve lead quality and conversion efficiency before aggressively scaling budgets.
  • Build a documented channel strategy for Google Ads, Meta Ads, LinkedIn Ads, remarketing, and emerging paid channels.


Why Join SERP Forge

  • Own paid growth for a company operating in competitive global B2B markets.
  • Work directly with marketing, sales, SEO, content, RevOps, and leadership rather than operating in a silo.
  • Have the freedom to test channels, creative angles, offers, landing pages, attribution systems, and automation.
  • Be measured on real business impact, not clicks, impressions, or activity for activity’s sake.
  • Help build SERP Forge’s paid acquisition engine into a modern multi-channel growth system.



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Nikita Kandhare
Posted by Nikita Kandhare
Pune
3 - 8 yrs
₹2L - ₹10L / yr
Social Media Marketing (SMM)
Lead Generation
LinkedIn
Outreach
Email Marketing
+2 more

Role Overview (Digital Marketing Manager (3–5 Years Experience)

We are looking for a hands-on marketing professional who can own end-to-end digital marketing - from building visibility to generating qualified leads.

This role is a mix of organic growth + paid campaigns + outbound outreach.

Key Responsibilities


1. Organic Growth (SEO + Content)

  • Manage and improve website SEO (on-page + off-page)
  • Plan and publish content (blogs, landing pages, case studies)
  • Improve search rankings and organic traffic

2. Social Media Management

  • Manage LinkedIn and other relevant platforms
  • Create and schedule posts consistently
  • Build brand presence and engagement

3. Outreach & Lead Generation

  • Run outbound campaigns via LinkedIn and email
  • Identify target prospects and generate leads
  • Build and manage outreach pipelines

4. Email Marketing

  • Create and execute email campaigns
  • Handle newsletters, cold email sequences, and follow-ups
  • Track performance and optimize campaigns

5. Paid Marketing (Ads)

  • Run and manage ads on Google, LinkedIn, and Meta
  • Optimize campaigns for lead generation and ROI
  • Test creatives, audiences, and messaging

6. Analytics & Optimization

  • Track performance across channels
  • Improve conversion rates and campaign effectiveness
  • Share simple, actionable reports



What We’re Looking For

  • 3–5 years of experience in digital marketing (preferably IT/services)
  • Strong understanding of SEO, social media, and lead generation
  • Experience with LinkedIn outreach, email tools, and ad platforms
  • Ability to execute independently (hands-on role)
  • Data-driven mindset with focus on results

Nice to Have

  • Experience in B2B or SaaS marketing
  • Familiarity with tools like HubSpot, Apollo, Google Analytics, etc.


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