VP Demand Generation

About us

Wittypen is a managed marketplace for content and we work with some of the best brands like Freshworks, Swiggy, Acko, Paytm, and others to help create content through our pool of 1700+ freelance writers.

Founded in 2015, today Wittypen is one of the most credible content platforms working with customers across 5+ countries and creating thousands of content pieces every month. 

We believe in having a goal-driven culture where our colleagues try to do the best work of their lives in a way that also drives meaning and impact. 

Job Description

Wittypen is seeking a Content Editor to enhance and refine content for our customers. We are specifically looking for editors who have experience of working in Software, IT Services, or SaaS companies.

If you have a keen eye for detail and a passion for crafting impactful content, we invite you to join our team in Kolkata. In this role, you'll play a key part in shaping the voice and effectiveness of diverse digital channels, including blogs, landing pages, ebooks, and lot more.

Roles & Responsibilities:

• Project Engagement - Actively participate from day one to understand and align with the project's content strategy.
• Editorial Excellence - Manage and refine content from our diverse pool of writers, ensuring high standards are met across various formats.
• SEO Enhancement - Implement SEO best practices to increase content's reach and effectiveness.
• Constructive Feedback - Regularly provide insightful feedback to writers, fostering continuous improvement and quality.
• Industry Specifics - Apply your knowledge in areas like SaaS, technology, BFSI, healthcare, or e-commerce to enhance content relevancy.
• Strategic Alignment - Ensure content consistently reflects strategic goals, adjusting tone and message for maximum engagement.
• Quality Assurance - Rigorously check content for grammatical precision and clarity.

Ideal Candidate:

• Proven Background - 2-5 years’ experience in content editing or writing, with a knack for content strategy and marketing.
• SEO Savvy - Strong grasp of current SEO methodologies.
• Industry Acumen - Knowledgeable in specific sectors such as SaaS, technology, BFSI, healthcare, or e-commerce.
• English Mastery - Exceptional command of English with impeccable writing and editing skills.
• Detail Focus - A meticulous approach to content quality and consistency.
• Strategic Thinker - Ability to consider content from the audience's perspective to maximize engagement.
• Team Player - Works well in collaborative settings, enhancing the team's overall output.

Why Wittypen?

• Impactful Work: Make a real difference in how content is perceived and consumed in the digital space.
• Global Reach: Your editing skills will influence and enhance content for a diverse, international audience.
• Personal Growth: We value your development and provide opportunities for learning and advancement.
• Inclusive Culture: Join a workplace that celebrates diversity and fosters a supportive and inclusive environment.

About the Role:

We are on the lookout for a dynamic Marketing Automation and Data Analytics Specialist, someone who is not only adept in marketing automation/operation but also possesses a keen expertise in data analytics and visualization. This role is tailor-made for individuals who are proficient with tools like Eloqua, Marketo, Salesforce Pardot, and Power BI.

As our Marketing Automation and Data Analytics Specialist, your responsibilities will span across managing and optimizing marketing automation systems and overseeing the migration and enhancement of data systems and dashboards. You will play a pivotal role in blending marketing strategies with data analytics, ensuring the creation of visually appealing and effective reports and dashboards. Collaborating closely with marketing teams, you will help in making data-driven decisions that propel the company forward.

We believe in fostering an environment where initiative and self-direction are valued. While you will receive the necessary guidance and support, the autonomy of your role is a testament to our trust in your abilities and professionalism.

Responsibilities:

• Manage and optimize marketing automation systems (Eloqua, Marketo, Salesforce Pardot) to map and improve business processes.
• Develop, audit, and enhance data systems, ensuring accuracy and efficiency in marketing efforts.
• Build and migrate interactive, visually appealing dashboards and reports.
• Develop and maintain reporting and analytics for marketing efforts, database health, lead scoring, and dashboard performance.
• Handle technical aspects of key marketing systems and integrate them with data visualization tools like Power BI.
• Review and improve existing SQL data sources for effective integration and analytics.
• Collaborate closely with sales, marketing, and analytics teams to define requirements, establish best practices, and ensure successful outcomes.
• Ensure all marketing data, dashboards, and reports are accurate and effectively meet business needs.

Ideal Candidate Qualities:

• Strong commitment to the role with a focus on long-term growth.
• Exceptional communication and collaboration skills across diverse teams.
• High degree of autonomy and ability to work effectively without micromanagement.
• Strong attention to detail and organization skills.

Qualifications:

• Hands-on experience with marketing automation systems and data analytics tools like Eloqua, Marketo, Salesforce Pardot and Power Bi .
• Proven experience in data visualization and dashboard creation using Power BI.
• Experience with SQL, including building and optimizing queries.
• Knowledge of ABM and Intent Signaling technologies is a plus.
• Outstanding analytical skills with an ability to work with complex datasets.
• Familiarity with data collection, cleaning, and transformation processes.

Benefits:

• Work-from-home flexibility.
• Career advancement opportunities and professional development support.
• Supportive and collaborative team environment.

Hiring Process:

The hiring process at InEvolution is thoughtfully designed to ensure alignment between your career goals and our company's objectives. The process will include:

• Initial Phone Screening: A brief conversation to discuss your background and understand your career aspirations.
• Team Introduction Interview: Candidates who excel in the first round will engage in a deeper discussion with our team, providing insights into our work culture and the specificities of the role.
• Technical Assessment: In the final round, you will meet our Technical Director for an in-depth conversation about your technical skills and how these align with the demands of the role.

Skills Required:

• Experience with building a Design System and Component based designs.
• 3-5+ years of professional product design experience, bonus points if it was for SaaS platforms.
• Expertise in product design (UI, UX, and Research) and modern tooling e.g. Figma, Miro, etc.
• Experience in high growth startups and building minimum viable products.
• A solid design foundation and aesthetic delivering designs/documents that are simple, informative, and filled with craftsmanship and strong attention of detail.
• Basic technical expertise to communicate with developers.
• Business know-how: Understanding of business metrics and the ability to translate company goals and objectives into digital experiences.
• Hands-on experience with conceptualizing design projects, coordinating with creative teams and working on its execution.
• Ability to juggle multiple projects.

Responsibilties:

• Build the design language and system along with other designers that can be exposed to clients too.
• Work on pages using the design system & create UX experiences that seem flawless.
• Help in setting up design processes
• Work closely with product managers and engineers to define product specs and iterate on experiences as they are delivered.
• Help maintain, improve, and scale our current product experience.
• Create user flows to effectively communicate interaction and design ideas
• Ensure the products created are user-friendly and convey brand consistency with all projects.

1. Azure Integration Developer (Azure Functions, Azure LogicApp, Azure APIM)
   
   

Job Responsibilities:

• Technically sound in Dot Net technology. Good working knowledge & experience in Web API and SQL Server
• Should be able to carry out requirement analysis, design, coding unit testing and support to fix defects reported during QA, UAT phases and at GO Live times.
• Able to work alone or as part of a team with minimal or no supervision from Delivery leads.
• Good experience required in Azure stack of integration technology-Logic app, Azure Function, APIM and Application insights.

Must have skill

• Strong Web API development using ASP.Net Core, Logic app, azure functions, APIM

• Azure Functions
• Azure Logic App
• Azure APIM
• Azure ServiceBus

Desirable Skills

• Azure Event Grid/Hub
• Azure KeyVault
• Azure SQL – Knowledge on SQL query

• 3 years Experience in Ruby on Rails
• Minimum 3 years in MongoDB / PostgreSQL
• Must be from Product based companies   

1.       Strong knowledge in Front end scripting like EJS, JavaScript, Jquery

2.       Proficiency with fundamental front-end languages such as HTML, CSS.

3.       Familiarity with JavaScript frameworks such as Angular JS, React, and Amber.

4.       Proficiency with server-side languages such as Python / Ruby / Java / PHP/ .Net

5.       Good Understand with database technology such as MySQL, Oracle, and MongoDB.

Requirements:

• Experience of managing Engineering teams in an Agile environment.
• Expert knowledge of delivering solutions in Azure cloud within a large-scale enterprise environment.
• Great understanding of DevOps principles and how they assist in taking products to market in an effective manner.
• Experience of Automation/Configuration management tools as well as working in a continuous delivery environment, monitoring and tooling.
• Knowledge and experience in Azure, Kubernetes, Containerisation, Azure DevOps pipelines.
• Experience in managing permissions in Azure DevOps.
• Working experience in Application Gateways, App Services, Front-Door, Azure Service Bus, etc.
• Troubleshooting experience in virtual/cloud infrastructures.
• Experience in delivery of projects using IAC (Infrastructure as Code).

QA Engineer

You will impact our users directly! This job requires you to constantly hit the ground running and your ability to learn quickly and work on disparate and overlapping tasks will define your success. Your job will often require coordination between multiple Development, Product,  Operations and Business groups, so you get to experience a breadth of impact with various groups.

The ideal candidate must be detail oriented, obsessed with customer experience, have superior verbal and written communication skills, strong organizational skills, able to juggle multiple tasks at once, able to work independently and can maintain professionalism under pressure. You must be able to identify problems before they happen and implement solutions that detect and prevent outages. You must be able to accurately prioritize projects, make sound judgments, work to improve the customer experience, and get the right things done.

Position Overview

• You will be responsible for all testing of an entire project across various platforms
• You will own the development and execution of test plans and test cases for multiple features of an application
• You will develop and maintain testing strategies, including manual and automation testing.
• You will ensure comprehensive test coverage by working closely with the product and engineering teams to prioritize testing execution and report on test execution progress and results.
• You will participate in design and specification reviews, and use this information to design test plans.
• You will promote QA productivity through automation, tools, and other best practices.
• You will promote a culture of quality throughout the organization.

Basic Qualifications

• 3+ year of experience working as a Quality Assurance Engineer
• Experience in manual testing across android app, mobile web and desktop applications
• Bachelor's Degree
• Expertise in test methodologies and test processes.
• Ability to understand technical specifications and generate test cases from them
• Good in communicating with developers and technical leaders, even if they are remote.
• Strong organizational skills, ability to track multiple test executions simultaneously and synthesize the results
• Shows creativity and initiative to improve product coverage and effectiveness.
• Should be able to generate test reports and dashboards for management communication.