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Role summary

We are looking for an Email Marketing Specialist who combines analytical thinking with

creativity to drive high-performing campaigns. This role requires someone who can

independently plan, execute, and optimize email marketing initiatives while leveraging data to improve engagement and conversions. The ideal candidate is detail-oriented, proactive, and comfortable working across multiple tools, campaigns, and datasets.

This role comes with a high level of ownership. You will be responsible for managing email as a core growth channel end-to-end, from strategy to execution to optimization. We’re looking

for someone who can take initiative, test new ideas, and continuously improve performance without relying on constant direction.

What You’ll Do

1. Campaign Strategy & Planning

● Plan and execute email and outbound campaigns for lead generation

● Create targeted campaigns aligned with user personas and business goals

● Manage campaign calendars and ensure timely delivery across multiple initiatives

● Work with lead data tools (e.g., Apollo, Snov.io) to build and manage prospect lists

● Leverage AI tools (e.g., Claude, ChatGPT) to accelerate the whole process

2. Marketing Automation & CRM Management

● Build and manage automation workflows with a focus on logic, scalability, and efficiency

● Work extensively with CRM platforms (preferably HubSpot) for campaign execution and

tracking

● Maintain and optimize contact databases, segmentation, and lifecycle stages

3. Data Analysis & Optimization

● Ensure best practices in email deliverability, including domain setup and inbox health

● Track campaign performance using key metrics such as open rates, CTR, conversions,

and ROI — and for outbound specifically, monitor reply rate, positive reply rate, meeting

booked rate, and sequence-level A/B results

● Continuously test and optimize outreach sequences for reply rates and conversions

● Use data to derive insights and continuously improve campaign effectiveness

● Work with spreadsheets (Google Sheets/Excel) to analyze campaign data and generate

reports

4. Audience Segmentation & Persona Mapping

● Develop and refine customer personas for targeted communication

● Segment audiences based on behavior, demographics, and engagement patterns

● Personalize campaigns to improve relevance and performance

5. Content & Quality Control

● Collaborate with sales/marketing to align messaging with ICPs and target accounts

● Collaborate with content/design teams to develop effective email creatives

● Ensure accuracy, consistency, and attention to detail in all campaigns

● Conduct A/B testing for subject lines, content, and CTAs

6. Cross-functional Collaboration

● Work with marketing, sales, and external vendors to align campaigns with broader goals

● Communicate insights, performance updates, and recommendations clearly

Qualification Criteria

● 2+ years of experience in lead generations campaigns and GTM strategies, including email marketing or a other paid marketing channels

● Demonstrated ability to own a channel end-to-end — from strategy and execution to reporting and optimization — with minimal supervision

● Strong analytical mindset with the ability to interpret data and make decisions

● Proficiency in Google Sheets (comfortable with basic to intermediate formulas and data handling)

● Hands-on experience with CRM tools, preferably HubSpot

● Strong understanding of audience segmentation and persona mapping

● Deliver regular performance reports (weekly/monthly) covering campaign results, key

insights, and recommended next steps

● Present findings clearly to internal stakeholders, translating data into actionable

recommendations

● High attention to detail and ability to manage multiple campaigns simultaneously

● Self-starter with the ability to work independently and proactively

● Strong problem-solving skills and structured thinking

● Good written and verbal communication skills

Preferred Attributes

● Experience with prospecting and campaign setup tools like Snov.io and/or Apollo

● Familiarity with A/B testing frameworks and experimentation

● Exposure to email deliverability best practices and tools

● Experience working in fast-paced or high-growth environments

● Understanding of email infrastructure (SPF, DKIM, DMARC) and its impact on deliverability

● Experience managing multiple sending domains and maintaining inbox health

Benefits:

• Health insurance
• Provident Fund

Work Location: In person

Role & Responsibilities:

• Deliver training on SEO, PPC (Google AdWords), Social Media Marketing, Email Marketing, Affiliate Marketing, Content Marketing, SEM, ORM, Website design, and Web Analytics.
• Assist students in practical digital marketing tasks.
• Plan and prepare course materials and lesson plans.
• Conduct demo sessions and doubt-solving sessions.
• Continuously improve teaching methodologies for better student satisfaction.

Preferred Candidate Profile:

• Bachelor's degree in Marketing, Business, or related field.
• 1-3 years of hands-on experience in digital marketing, with at least 1 year of experience as a Digital Marketing Trainer.
• Expertise in SEO, PPC, Social Media, Content Marketing, and more.
• Familiarity with tools like Google Analytics, WordPress, SEMrush, MailChimp, etc.
• Certifications (e.g., Google AdWords, HubSpot Content Marketing) are a plus.

Soft Skills:

Strong communication and presentation skills.

• Energetic, passionate, and a natural motivator.
• Problem-solving and analytical abilities.

• Oversees all company social media accounts management and reporting.
• Plan strategies to drive traffic and engagement to generate leads.
• Develop engaging, creative, innovative content and graphics for regularly scheduled posts, which promote brand-focused messages.
• Coordinate with other departments to plan social media activities.
• Design and handle paid advertising campaigns on LinkedIn and Facebook.
• Analyze social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement.
• Monitor and develop reports on competitor activity within social media spaces.
• Monitoring users' engagement with and feedback on every post.
• Exploring the potential value of social media sites that are not yet in our repertoire.
• In-depth understanding of all the latest and familiar social media sites with their associated algorithms.
• Finding relevant groups on social channels and contribute.
• Connecting with potential leads, and influencers to build a connection.
• Stay up to date with social media trends.
• Connect with social media influencers to improve brand reputation.

• Experience – 3+ years of experience
• Minimum a bachelor's degree
• Prior social media handling experience min 3 years
• Experience in handling social media automation tools such as Hoot suite, Hub spot, Buffer etc.
• Expert knowledge of all leading social media sites.
• Good communication skills.
• Flexible and engaging writing style.
• Experience with a designing tool (Canva, Illustrator, etc)

About Us :
Merito is a curated talent platform that helps growth companies to identify and hire quality talent faster. Setup by team of IIM Ahmedabad and HEC Paris alumni Merito with its unique approaches changing the way hiring is done.

What are looking for?
- You are keen on understanding customer's hiring trends and companies current hiring
- You're excited about identifying and reaching our to the prospects
- You're proficient in Microsoft Office applications and tool like CRM, Hubspot to curate the prospect data and be on the top of it
- You're good at communicating with prospective clients on email and phone to maintain a healthy relationship
- You should always be in hunting mode and leveraging different data sources to identify prospects
- Your interpersonal skills and knowledge in Customer Relationship Management (CRM) Software, get us to the top
- You're always ready for the future and always focuses on trying new approaches

Requirements :
- To create new client opportunities, its in your hands to research, identify and reach out to prospects
- You would be dealing with potential clients directly at all times to understand and managing their expectations
- You'd would understand client needs and suggest appropriate services to them
- The power lies within you to develop new relationships with potential clients, while maintaining existing client relationships
- You would be developing proposals for projects and also work on sales pitches and close deals with potential clients
- You're the key person who keeps a close look on the market and has an excellent understanding of the emerging market challenges.

Benefits :
- Fixed + variable pay
- Flexi work hours

• Contact leads over phone or email and convert them to the paid version of software
• Help customers with their queries related to the application
• Conduct online demos over Zoom
• Conduct periodic webinars 
• Generate new international leads on Linkedin
• Generate leads using social networks like Quora
• Prepare sales reports
  
  
  

• Can write professional emails in English
• Have a degree in commerce 
• Have good understanding of lead generation
• Can work from Pune office

Required Skills

1. Experience in B2B selling of Software & Cloud services
2. Experience in selling to C-level executives
3. Excellent communication & interpersonal skills
4. Should be good with Microsoft / Google ( Word, Excel, Powerpoint )
5. Should have excellent negotiation skills
6. Should be able to use a good CRM tool like Hubspot

Responsibilities

1. You will be part of the core sales team and will work with the directors
2. Build relationships with prospective clients
3. Analyse the market and establish competitive advantages
4. Generate new leads and keep the existing leads warm
5. Create & maintain sales pipeline
6. Create proposals & close the deals

Demand Generation and Marketing Executive - Job Description

Position Summary: 

The Demand Generation and Marketing Executive will be responsible for developing and executing comprehensive, integrated B2B demand generation campaigns including email marketing, direct mail, webinar, and lead nurture tactics that deliver a consistent pipeline of high-quality qualified sales leads. The ideal candidate will have experience leading B2B demand generation campaigns and proven results in successfully planning, executing, building programs and reports in HubSpot, WordPress, google ads, LinkedIn sales navigator and analyzing results. 

This position is based out of our Pune office, and there may be ample opportunity to travel within India as and when required.

About Us:  Aikon is a small B2B SaaS company that is looking to accelerate its growth and increase usage of its iEngage.ai platform. Our platform enables Small and Large enterprises to build enterprise intelligence from conversations and interactions that already flow through its various communication channels. We use cutting edge Artificial Intelligence, Machine Learning and other Machine intelligence tools to augment human capabilities within the enterprise.

Key Responsibilities:

1. Lead Management:
1. Manage, nurture and convert inbound leads into qualified sales opportunities.
2. Identify strong potential prospects using initiative and creativity, to generate outbound lead opportunities
3. Assess and analyze a prospects current process and requirements;
4. Provide engaging and articulate information about Aikon Labs’  value proposition to potential customers.
5. Maintain well organized, up-to-date and accurate sales information and activity reports in Hubspot CRM system.
2. Sales Management:
1. Learn to manage complex enterprise sales throughout the sales cycle;
2. Efficient management of the sales pipeline using our  processes;
3. Confidently participate in the preparation of proposals and the presentation of professional product demonstrations, via webinars or face to face meetings;
4. Represent Aikon at corporate events or sales meetings independently or with colleagues;
5. Meet personal targets and work towards Aikon Labs’ growth objectives, sales goals, and profitability;
3. Communication:
1. Demonstrate the ability to interact professionally with potential customers via phone, email, telephone conferencing, webinars and face to face, to discover their business needs and develop a positive business relationship;
2. Provide accurate and timely information as required to project managers, the delivery team and senior management;
3. Proficient in the use of social media tools like LinkedIn, Twitter, SEO optimization, Google Analytics, Wordpress (basic), etc
4. Product Knowledge:
1. Develop a strong knowledge of Aikon Labs’ products and services in order to facilitate the sales process;
2. Understand and articulate how the benefits of Aikon’s products and services can meet customer’s needs in various business verticals;

Required Experience

1. 2 - 5 years’ proven experience in prospecting and lead generation some experience in sales management;
2. Experience of B-to-B sales, preferably in enterprise software solutions or in the cloud space or IT sector and has the ability to develop a good understanding of customer and market dynamics and requirements;
3. Proficient in managing the sales pipeline using CRM systems, preferably Salesforce CRM;
4. Experience of working collaboratively in a combined sales & marketing team.
5. Can evidence a track record of increasing sales revenue by hitting or exceeding personal targets.

Required Skills:

1. Has highly developed all-round interpersonal skills.
2. Excellent communication, presentation, networking and negotiation skills.
3. Customer service oriented with a positive, well-motivated attitude.
4. Conscientious, hard-working and driven to improve sales and activity performance beyond targets.
5. Competent IT skills with a working knowledge of Microsoft Office, GSuite programs and social networking tools. Experience of Hubspot, Canva, InVideo would be an added advantage, but not essential.
6. Work closely within a small sales & marketing team and develop cooperative working relationships with all company colleagues;
7. Good organisational and time management skills with the flexibility to reprioritise as necessary.
8. Must be highly proficient in all aspects of English language, especially speaking, listening and writing skills.
9. Must be passionate about the AI solutions for enterprises and B2B SaaS industry.

Competitive salary offered (dependent on skills and experience); and opportunity to earn generous rates of target based incentives;