
Job Role: Director / Sr. Director, Marketing
Experience Range: 14 to 18 years
Job Location: Pune / Mumbai / Bengaluru - Remote India
About Company:
It is an innovative and forward-thinking start-up, backed by venture capital, dedicated to delivering cutting-edge 'Future of Work' solutions to global industry leaders. Our core expertise lies in Source-to-Pay applications, where it distinguishes itself through a distinctive ServiceNow platform strategy and proprietary AI technologies. What sets us apart from competitors is our unwavering commitment to redefining industry norms and providing unmatched value to our clients. At the helm, we are proud to have a management team comprised of seasoned industry veterans with a proven track record of building and leading successful organizations.
What are we looking for?
We are seeking an accomplished and visionary Director of Marketing to join our high-impact team. As the Director of Marketing, you will be instrumental in shaping and executing our marketing strategy, elevating our brand presence, and driving demand for our cutting-edge SaaS solutions, globally. This role presents a unique opportunity to lead marketing efforts in a rapidly growing company that is reshaping the landscape of Source-to-Pay applications. This role requires a combination of strategic thinking, technical expertise, strong leadership skills, and a customer-centric mindset.
Roles & Responsibilities:
• Marketing Strategy Development: Develop and execute a comprehensive marketing strategy aligned with our business goals, targeting key industries and personas within the Source to Pay and Contract Lifecycle Management domain on the ServiceNow platform.
• Content Excellence: Oversee the creation of high-quality content, including whitepapers, blog posts, case studies, articles, videos, and infographics, that showcase our thought leadership and address the pain points of our target audience.
• Demand Generation: Drive demand generation initiatives through inbound and outbound marketing tactics, including SEO, SEM, email marketing, webinars, events, and strategic partnerships.
• Sales Enablement: Equip the sales team with the necessary tools, collateral, and training to effectively communicate our value proposition to potential clients.
• Data-Driven Insights: Continuously analyse marketing performance metrics, track ROI, and leverage data-driven insights to refine campaigns and strategies for maximum impact.
• Budget Management: Manage the marketing budget judiciously, allocating resources for optimal ROI while ensuring alignment with company objectives.
• Brand Elevation: Champion the creation and maintenance of a strong brand presence in the market, ensuring consistency in messaging and visual identity across all marketing channels.
• Product Evangelism: Collaborate closely with the product team to develop compelling product
positioning and messaging, ensuring alignment with market needs and competitive differentiation.
• Team Leadership: Build and mentor a high-performing marketing team, fostering a culture of innovation, collaboration, and excellence.
Qualifications & Skills:
• Bachelor’s degree in marketing, Business, or a related field (MBA is a plus).
• Proven experience (minimum 10-12 years) in B2B marketing, in the SaaS industry, with at least 3+ years in a leadership position.
• Proven track record in B2B SaaS, with a preference for experience in Source To Pay, Procure To
Pay, Spend Management, or Accounts Payable domains. Experience within the ServiceNow
Ecosystem is highly desirable.
• Strong understanding of the ServiceNow platform and its ecosystem.
• Demonstrated success in developing & executing marketing strategies that drive growth & revenue.
• Proficiency in marketing automation, CRM, and analytics tools.
• Excellent communication, leadership, and team management skills.
• Creative thinking and a passion for staying up-to-date with industry trends.
• Excellent leadership, team management, and people development skills.
• Exceptional communication and interpersonal skills, with the ability to build rapport with clients and internal stakeholders.

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Your Day-to-Day
- Assist our Growth Strategists in analyzing the results of A/B experiments.
- Analysis on customer engagement rates, customer acquisition projects ( ex. Churn rate prediction, Attribution etc. )
- Analyse marketing channel performance and Deep-dive reports to stakeholders and Management
- Building statistical experimentation templates for faster A/B outputs
- Work on forecasting models and assisting senior Management in creating frameworks on growth models
- Local implementation of marketing analytics projects related to improving marketing channels effectiveness, customer segmentation, campaign optimization, etc
- Monitor campaigns against key performance indicators (KPIs), be fully aware of trends and analytics, success and risks in order to achieve business objectives.
- Communicate complex ideas into understandable reports/documentation and this will include leveraging on leading software tools such as Tableau.
Your Know-Know
- 3-5 years of experience in strategy / consulting / analytical / project management roles; experience in e-commerce, Start-ups or Unicorns(CARS24,OLA,SWIGGY,FLIPKART,OYO) or entrepreneur experience preferred + At Least 2 years of experience leading a team
- Top-notch academics from a Tier 1 college (IIM / IIT/ NIT)
- Must have SQL/PostgreSQL/Tableau Experience.
- Added advantage: Experience with Google Analytics, CRM (MoEngage, Braze,Leanplum).
- Preferred knowledge of statistical computer languages (Python / R, etc).
- Analytical mindset with ability to present data in a structured and informative way
- Enjoy a fast-paced environment and can align business objectives with product priorities
- Make a list of potential clients such as supermarkets, online grocery portals, kirana stores, etc.
- Work on analysing sales data and generate weekly sales reports via field sales management software
- Accompany salesmen and understand the selling process in-field sales
- Visit kirana stores and supermarkets to analyse shelf space, competitors in the market and market share of our product
- Suggest suitable promotional activities based on your observations
- Work closely with field sales executives and assist them in ascertaining the productivity of stores
- Manage and learn the overall sales process and get first-hand experience in the FMCG market
- Good telecommunication skills and corporate skills.
Key Responsibilities:
Coordinating Production:
- Collaborate with cross-functional teams to ensure timely and efficient production processes.
- Monitor production schedules, material availability, and resource allocation to meet
- production targets.
- Identify areas for process improvement and implement solutions to enhance productivity.
Managing Dispatch:
- Oversee the coordination of product deliveries and shipments to ensure accurate and timely dispatch.
- Liaise with logistics partners and carriers to optimize delivery routes and minimize delays.
- Address any issues related to dispatch and provide effective solutions.
Managing Customer Support (Logistics and Orders):
- Handle customer inquiries and concerns related to logistics, orders, and deliveries.
- Work closely with customer support teams to resolve issues promptly and maintain high levels of customer satisfaction.
- Provide customers with accurate information about order status, tracking, and delivery times.
Managing Vendors:
- Establish and maintain positive relationships with vendors and suppliers.
- Collaborate with procurement teams to ensure timely and cost-effective sourcing of
- materials and services.
- Negotiate terms and contracts with vendors to achieve favorable terms for the company.
Managing Inventory:
- Monitor inventory levels and coordinate with relevant teams to ensure adequate stock availability.
- Implement inventory control measures to minimize stockouts and excess inventory.
- Analyze inventory data to make informed decisions about reorder points, stock replenishment, and inventory optimization.
Benefits:
- Comprehensive training in operations management practices.
- Opportunity to learn from experienced professionals in the field.
- Fast-track career growth within the organization.
- Exposure to diverse projects and responsibilities.
Node.js Developer Responsibilities:
- Developing and maintaining all server-side network components.
- Ensuring optimal performance of the central database and responsiveness to front-end requests.
- Collaborating with front-end developers on the integration of elements.
- Designing customer-facing UI and back-end services for various business processes.
- Developing high-performance applications by writing testable, reusable, and efficient code.
- Implementing effective security protocols, data protection measures, and storage solutions.
- Running diagnostic tests, repairing defects, and providing technical support.
- Documenting Node.js processes, including database schemas, as well as preparing reports.
- Recommending and implementing improvements to processes and technologies.
- Keeping informed of advancements in the field of Node.js development.
Node.js Developer Requirements:
- Bachelor's degree in computer science, information science, or similar.
- At least 4 years' experience as a Node.js developer.
- Extensive knowledge of JavaScript, web stacks, libraries, and frameworks.
- Knowledge of front-end technologies such as HTML5 and CSS3.
- Superb interpersonal, communication, and collaboration skills.
- Exceptional analytical and problem-solving aptitude.
About the company:
CogniTensor is an analytical software company that brings data to the heart of decision-making. CogniTensor leverages its product, DeepOptics - an integrated platform to implement 3A (Automation, Analytics and AI) at scale.
Cognitensor has customers ranging in Finance, Energy, Commodity, Retail & Manufacturing. More details can be found on our website: https://www.cognitensor.com/">https://www.cognitensor.com/
Our strategic investors include Shell and CIIE.CO (IIM-A/Accenture).
Qualification & Experience:
- Degree in Computer Programming, Computer Science, or a related field from a reputed institute
- +3 years of experience in handling multiple projects is preferred
Role & Responsibilities:
- 1-2 years of experience in QA performing one or more aspects like functional testing, black-box testing, performance testing, stress & load testing, integration testing, automated testing etc.
- Reviewing software requirements and preparing test scenarios.
- Prepare test cases, test scripts and test data.
- Analyzing test results on database impacts, errors or bugs, and usability.
- Interacting with clients to understand product requirements.
- Participating in design reviews and providing input on requirements, product design, and potential problems.
- Execute tests (manual / automated).
- Analyze test results and track software testing metrics.
- Preparing reports on all aspects related to the software testing carried out and reporting to the design and development team.
- Good team working and critical thinking skills.
Technical Skills:
- Have 2 years experience in Black Box Testing and hands-on experience in "Selenium " or other same black box testing tools.
- Experience with common database technologies including SQL, NoSQL
- Experience with scripting in a data engineering context (Python experience a plus)
- A good working knowledge of test management software, programming languages, and QA methodologies .
What’s in for you:
- An opportunity to lead a business segment
- Extensive liaising with customers and partners
- A rewarding career progression
Preferred Location:
Delhi NCR

* Optimize components for maximum performance across multiple devices and browsers
* Write performant REST APIs for both internal and external consumption
* Build micro services and their deployment process
* Work with problems of scale, leveraging technologies that are distributed in nature.
* Perform code reviews
- Excellent analytical and problem-solving skills
- Exposure in Python and backend development
- Primary skills:Java,Java-Java 8,Java-Microservices,Java-Springboot


- BE/BTech/MTech with 1-7 years of experience in .NET Framework like C#.Net and ASP.Net
- Atleast 1-7 years of experience on Web Application development with ADO.Net, HTML, CSS, JavaScript/Jquery
- Good experience in Writing Complex SQL Queries using any of the RDBMS Database like Oracle, SQL Server etc
- Experience in Creating and Testing Stored Procedures and Functions
Secondary Skills
- Ability to analyse the existing code in the application and identify the Program Logic
- Experience in implementing AJAX through Javascript/Jquery
- Experience in Creating Reports and Documents using Crystall Reports
- Experience in creating Front End Validations using JavaScript/Jquery
- Experience in doing Manual or Automated Test will be a plus

