Job Role: Director / Sr. Director, Marketing
Experience Range: 14 to 18 years
Job Location: Pune / Mumbai / Bengaluru - Remote India
About Company:
It is an innovative and forward-thinking start-up, backed by venture capital, dedicated to delivering cutting-edge 'Future of Work' solutions to global industry leaders. Our core expertise lies in Source-to-Pay applications, where it distinguishes itself through a distinctive ServiceNow platform strategy and proprietary AI technologies. What sets us apart from competitors is our unwavering commitment to redefining industry norms and providing unmatched value to our clients. At the helm, we are proud to have a management team comprised of seasoned industry veterans with a proven track record of building and leading successful organizations.
What are we looking for?
We are seeking an accomplished and visionary Director of Marketing to join our high-impact team. As the Director of Marketing, you will be instrumental in shaping and executing our marketing strategy, elevating our brand presence, and driving demand for our cutting-edge SaaS solutions, globally. This role presents a unique opportunity to lead marketing efforts in a rapidly growing company that is reshaping the landscape of Source-to-Pay applications. This role requires a combination of strategic thinking, technical expertise, strong leadership skills, and a customer-centric mindset.
Roles & Responsibilities:
• Marketing Strategy Development: Develop and execute a comprehensive marketing strategy aligned with our business goals, targeting key industries and personas within the Source to Pay and Contract Lifecycle Management domain on the ServiceNow platform.
• Content Excellence: Oversee the creation of high-quality content, including whitepapers, blog posts, case studies, articles, videos, and infographics, that showcase our thought leadership and address the pain points of our target audience.
• Demand Generation: Drive demand generation initiatives through inbound and outbound marketing tactics, including SEO, SEM, email marketing, webinars, events, and strategic partnerships.
• Sales Enablement: Equip the sales team with the necessary tools, collateral, and training to effectively communicate our value proposition to potential clients.
• Data-Driven Insights: Continuously analyse marketing performance metrics, track ROI, and leverage data-driven insights to refine campaigns and strategies for maximum impact.
• Budget Management: Manage the marketing budget judiciously, allocating resources for optimal ROI while ensuring alignment with company objectives.
• Brand Elevation: Champion the creation and maintenance of a strong brand presence in the market, ensuring consistency in messaging and visual identity across all marketing channels.
• Product Evangelism: Collaborate closely with the product team to develop compelling product
positioning and messaging, ensuring alignment with market needs and competitive differentiation.
• Team Leadership: Build and mentor a high-performing marketing team, fostering a culture of innovation, collaboration, and excellence.
Qualifications & Skills:
• Bachelor’s degree in marketing, Business, or a related field (MBA is a plus).
• Proven experience (minimum 10-12 years) in B2B marketing, in the SaaS industry, with at least 3+ years in a leadership position.
• Proven track record in B2B SaaS, with a preference for experience in Source To Pay, Procure To
Pay, Spend Management, or Accounts Payable domains. Experience within the ServiceNow
Ecosystem is highly desirable.
• Strong understanding of the ServiceNow platform and its ecosystem.
• Demonstrated success in developing & executing marketing strategies that drive growth & revenue.
• Proficiency in marketing automation, CRM, and analytics tools.
• Excellent communication, leadership, and team management skills.
• Creative thinking and a passion for staying up-to-date with industry trends.
• Excellent leadership, team management, and people development skills.
• Exceptional communication and interpersonal skills, with the ability to build rapport with clients and internal stakeholders.
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- The roles and responsibilities of the Creative Lead include the following:
- Overseeing all digital projects and being responsible for the overall quality of the design deliverable.
- Directing the creative team in production of digital assets and other deliverables online and in prints.
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- Writing project creative briefs especially for web and mobile layouts (the train of thoughts)
- Adhering to compliance procedures and internal/ operational risk controls in accordance with all applicable regulatory standards, requirements, and policy.
Industry: Digital Marketing & Web and App Development
Functional Area: IT Software – eCommerce, Internet Technologies, Mobile Apps
- Working with Banks in 24x7 based environment and identify Application problems and advising on the solution.
- Analyzing application/OS logs to spot common trends and underlying problems.
- Analyzing underlying database using SQL queries (MS SQL /Oracle or any other relational database).
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- Good analytical and problem-solving skills.
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- Knowledge of Application servers i.e Apache Tomcat/ Jboss.
- Knowledge of shell script
- knowledge on Banking Digital Products i.e. IMPS, UPI
Job Description:
As a Software Engineer – Java, Scala, Big Data you will join a highly skilled software team in delivering innovative mobile and web applications that make up CNH Industrial’s next generation digital platform. The digital platform will enable products that integrate with connected CNH Industrial tractors, sprayers and combines and enable wide range of farm management capabilities.
This is an excellent opportunity to join the technology revolution currently taking place across the agricultural industry and work with highly skilled and talented people in a global, diversified company.
Primary responsibilities include working closely with product management, UX designers and backend developers on the design, development, testing and deployment of our next generation applications and existing product lines. You will undertake all assigned tasks and responsibilities effectively and professionally in accordance with company, team and customer expectations.
Essential Duties and Responsibilities
- Work in a team or individually to design, develop and test software for cloud, web and mobile
- Design, develop, test and document quality software to user and functional requirements within specified timeframes and in accordance with CNHI coding standards
3. Generate rapid prototypes for feasibility testing
4. Generate all documentation relevant to software operation
5. Adhere to prescribed development systems, processes procedures and ensure efficient, effective, high quality delivery
6. Communicate effectively with all stakeholders
- Perform tasks as specified by the Delivery Lead/Team Lead
8. Other related duties as required
Competencies
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required.
Education Qualifications and/or Experience
§ Bachelor's degree in Computer Science or Computer Engineering from an accredited university
§ 3+ years of industry experience
§ 3+ years of Java Spring Boot server application design and testing experience
§ Experience with writing server applications, working with large amount of data, Big Data processing – batch and streaming
§ Strong fundamentals on OOP, RESTful architectures, Design Patterns, Data Structures, Algorithms
§ Experience with RESTful API development
§ Experience with Microservices Development; working on Docker, Kubernetes, Helm/Terrform
§ Experience with Microsoft Azure and cloud services including exposure to PAAS services like service bus, event hub, blob stores, key vaults, API managers, Function Apps (serverless)
§ Experience with concurrency topics, asynchronous programming
Computer Skills
§ Java (Spring, Spring Boot, Hibernate) ; Scala
§ Microservices, Web Services,
§ OAuth 2.0 (JWT), Swagger, Postman, Open API Specification
§ Relational (SQL Server / Postgres); NoSQL (CosmosDB / MongoDB )
§ Big Data/Geospatial (HBase 2.1.6 (HDI 4.0, Geomesa 3.0.0)
§ Batch and streams data processing : Apache Kafka, Apache Flink, Apache Spark, Azure Service Bus
§ Caching: Redis
§ Good working knowledge of CI/CD environments (preferably Azure DevOps), Git or similar configuration management software; Build Automation (Maven)
§ Knowledge of Testing Tools such as Jasmine, Cypress, NUnit, xUnit, Junit, Testcontainers
Responsibilities
- Ability to translate Wireframes and Visual Designs into functional web apps using React, Node.js, and Mongo
- Creating RESTful services with Node.js
- Architect scalable web architectures
- Be responsive to change requests and feature requests Ability to wear many hats and learn new technologies quickly
Experience
- 1-2 years with Node.js and Express
- Ability to work both independently and in collaborative teams to communicate design and build ideas effectively
- Experience using asynchronous RESTful services (JSON)
- Experienced in creating RESTful web services and API
- Experience with JWT/OAuth
- Experience with MongoDB, MySql
Requirements
- Fluent knowledge of the latest HTML/CSS standards and best practices
- Working knowledge of JavaScript, React, Node.js and Express
- Understanding of HTTP methods and how server-side code is processed on the client
- Working knowledge of front end optimization and performance techniques
- Experience building responsive websites
- Able to handle multiple projects and competing deadlines
- Good understanding of overall web design including basic usability, accessibility, industry standards, architecture, and navigation
- 4-7 years of Industry experience in IT or consulting organizations
- 3+ years of experience defining and delivering Informatica Cloud Data Integration & Application Integration enterprise applications in lead developer role
- Must have working knowledge on integrating with Salesforce, Oracle DB, JIRA Cloud
- Must have working scripting knowledge (windows or Nodejs)
Soft Skills
- Superb interpersonal skills, both written and verbal, in order to effectively develop materials that are appropriate for variety of audience in business & technical teams
- Strong presentation skills, successfully present and defend point of view to Business & IT audiences
- Excellent analysis skills and ability to rapidly learn and take advantage of new concepts, business models, and technologies
Responsibilities:
- Develop sales opportunities by researching and identifying potential accounts & understanding customers' needs.
- Making outbound calls/communications to potential customers, and source new sales opportunities through inbound leads.
- Use outbound channels like LinkedIn to identify key decision makers.
- Route qualified opportunities to the sales team for further development and closure.
- Research accounts, identify key players and generate interest.
- Creating, maintain and expand the database of prospects.
- Team with channel partners to build opportunities pipeline.
- Perform effective online presentations to prospects.
- Keeping all the sales & marketing collateral ready & up-to-date.
- Identify decision makers within targeted leads to begin sales process.
- Penetrate all targeted accounts and radiate sales from within client base.
- Collaborate with appropriate team members to determine necessary strategic sales approaches.
- Create and deliver qualified opportunities to other team members.
- Assist in creating RFP responses to potential clients.
- Where necessary, support marketing efforts such as trade shows, exhibits, and other events.
- Appropriately communicate brand identity and corporate position.
Requirements:
- 2+ years of inside sales experience.
- Bachelor's degree or equivalent, Preferably with MBA.
- Track record of over-achieving quota.
- Proficient with corporate productivity and web presentation tools.
- Experience working with Salesforce.com or similar CRM.
- Proficient in Microsoft Office.
- Excellent verbal and written communications skills.
- Strong listening and presentation skills.
- Ability to multi-task, prioritise, and manage time effectively.
Define the product road map.
Closely work with engineering to define implementable product requirements.
Closely work with business functions (Customer Business - app/analytics/new launches to enhance the product.
Responsible for product adoption and success.
Responsible for market research.
Responsible for competitive analysis.
Have Co-ownership for profit and loss of a business function.
Requirements:
B.E / B.Tech + MBA from a premier institute.
8+ years of product management experience.
Solid understanding of software development life cycle.
Strong analytical skills.
Knowledge of e-commerce space.
Knowledge of healthcare space.
Experience defining mobile applications
Proven track record of building a product which saw massive adoption.
Prior experience as a product manager in a startup is preferred.
Knowledge of healthcare space is optional.