Director of Marketing at SAAS platform · Bengaluru (Bangalore) · 14 - 20 years · ₹25L - ₹50L / yr · Posted 15 Sep 2023
Job Role: Director / Sr. Director, Marketing
Experience Range: 14 to 18 years
Job Location: Pune / Mumbai / Bengaluru - Remote India
About Company:
It is an innovative and forward-thinking start-up, backed by venture capital, dedicated to delivering cutting-edge 'Future of Work' solutions to global industry leaders. Our core expertise lies in Source-to-Pay applications, where it distinguishes itself through a distinctive ServiceNow platform strategy and proprietary AI technologies. What sets us apart from competitors is our unwavering commitment to redefining industry norms and providing unmatched value to our clients. At the helm, we are proud to have a management team comprised of seasoned industry veterans with a proven track record of building and leading successful organizations.
What are we looking for?
We are seeking an accomplished and visionary Director of Marketing to join our high-impact team. As the Director of Marketing, you will be instrumental in shaping and executing our marketing strategy, elevating our brand presence, and driving demand for our cutting-edge SaaS solutions, globally. This role presents a unique opportunity to lead marketing efforts in a rapidly growing company that is reshaping the landscape of Source-to-Pay applications. This role requires a combination of strategic thinking, technical expertise, strong leadership skills, and a customer-centric mindset.
Roles & Responsibilities:
• Marketing Strategy Development: Develop and execute a comprehensive marketing strategy aligned with our business goals, targeting key industries and personas within the Source to Pay and Contract Lifecycle Management domain on the ServiceNow platform.
• Content Excellence: Oversee the creation of high-quality content, including whitepapers, blog posts, case studies, articles, videos, and infographics, that showcase our thought leadership and address the pain points of our target audience.
• Demand Generation: Drive demand generation initiatives through inbound and outbound marketing tactics, including SEO, SEM, email marketing, webinars, events, and strategic partnerships.
• Sales Enablement: Equip the sales team with the necessary tools, collateral, and training to effectively communicate our value proposition to potential clients.
• Data-Driven Insights: Continuously analyse marketing performance metrics, track ROI, and leverage data-driven insights to refine campaigns and strategies for maximum impact.
• Budget Management: Manage the marketing budget judiciously, allocating resources for optimal ROI while ensuring alignment with company objectives.
• Brand Elevation: Champion the creation and maintenance of a strong brand presence in the market, ensuring consistency in messaging and visual identity across all marketing channels.
• Product Evangelism: Collaborate closely with the product team to develop compelling product
positioning and messaging, ensuring alignment with market needs and competitive differentiation.
• Team Leadership: Build and mentor a high-performing marketing team, fostering a culture of innovation, collaboration, and excellence.
Qualifications & Skills:
• Bachelor’s degree in marketing, Business, or a related field (MBA is a plus).
• Proven experience (minimum 10-12 years) in B2B marketing, in the SaaS industry, with at least 3+ years in a leadership position.
• Proven track record in B2B SaaS, with a preference for experience in Source To Pay, Procure To
Pay, Spend Management, or Accounts Payable domains. Experience within the ServiceNow
Ecosystem is highly desirable.
• Strong understanding of the ServiceNow platform and its ecosystem.
• Demonstrated success in developing & executing marketing strategies that drive growth & revenue.
• Proficiency in marketing automation, CRM, and analytics tools.
• Excellent communication, leadership, and team management skills.
• Creative thinking and a passion for staying up-to-date with industry trends.
• Excellent leadership, team management, and people development skills.
• Exceptional communication and interpersonal skills, with the ability to build rapport with clients and internal stakeholders.
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Follow CutshortShubham Vishwakarma
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