Director of Marketing

We are seeking a highly skilled and experienced Performance Marketing Executive to join our marketing team. The ideal candidate will be proficient in various types of online advertising, particularly on social media platforms such as LinkedIn, Google, and Facebook.

Key Responsibilities:

1. Utilize expertise in different types of online ads, including display ads, search ads, and social media ads, to effectively promote our product and services across various digital platforms.
2. Plan, execute, and optimize marketing campaigns across social media platforms such as LinkedIn, Google, Facebook, and other relevant channels to achieve targeted objectives and maximize ROI.
3. Develop marketing funnels that guide users from initial ad exposure to conversion on landing pages. Continuously optimize funnels to improve conversion rates and drive business growth.
4. Collaborate with the design team to create visually appealing and user-friendly landing pages that align with campaign objectives and effectively communicate key messages.
5. Create compelling and persuasive content for ads, landing pages, and other marketing collateral to engage the target audience and drive desired actions.
6. Monitor campaign performance, analyze key metrics, and generate reports to assess effectiveness, identify areas for improvement, and make data-driven decisions to optimize future campaigns.
7. Manage advertising budgets effectively to ensure optimal allocation and maximize ROI across all campaigns.
8. Conduct thorough market research and competitor analysis to identify new opportunities and stay ahead of the curve
9. Stay informed about the latest trends, best practices, and emerging technologies in performance marketing to drive innovation and maintain a competitive edge.

Qualifications:

• Bachelor's degree in Marketing, Advertising, Business, or related field.
• 3-5 years of proven experience in performance marketing, with a focus on managing online advertising campaigns.
• Proficiency in running ads on social media platforms such as LinkedIn, Google, and Facebook, with a strong understanding of their respective advertising platforms and tools.
• Excellent analytical skills with the ability to interpret data, draw insights, and make data-driven decisions to optimize campaign performance.
• Strong project management skills with the ability to multitask and prioritize tasks in a fast-paced environment.
• Excellent communication and collaboration skills, with the ability to work effectively cross-functionally and with external partners.

Job Description:-

● Passion for making creative content on a spectrum of media platforms - social,

streaming, AR, music, film, interactive, etc

● Extraordinary motion design and editing skills

● Familiar with working with almost every content creation format out there: Adobe

Premiere, Adobe After Effects, Adobe Creative Suite & design templates in Canva or Google

Docs, Sheets, Slides, TikTok, Instagram, FB Live, etc

● Responsible, accountable, cool and always kind because you love the magic of

collaboration.

Here’s the Gig --

● Master the ability to turn any branded content into a volume of social gold (clips, gifs,

graphics, photos, stories, copy, etc.)

● Work with a wide range and quality of video and static imagery - from a collection of

photography to short video clips

● Collaborate with our creative and strategy teams to create and manipulate video, a

plethora of photography, social copy, gifs, short clips, streaming stories, etc

● Hone your design and editing skills utilizing standard industry software and social

platforms

● Wrangle and roll with your teammates on rapid-fire requests and seriously tight

timelines while keeping a chill, proactive attitude

Position Summary:

We are seeking a highly motivated and data-driven Marketing Growth/Demand Generation Manager to join our marketing team. You will play a crucial role in optimizing the lead-to-customer conversion process by enhancing lead engagement and scoring methodologies. This role requires a blend of creativity and analytical skills to effectively manage email nurture strategies, improve website engagement through chat and CTA optimization, and oversee landing page effectiveness. Additionally, you will be responsible for the execution of targeted newsletter programs and will support marketing operations through tools such as Marketo and various analytics dashboards.

Qualifications:

• Proven experience in digital marketing with a focus on lead conversion and engagement.
• Expert in marketing automation tools (specifically Marketo) and CRM platforms (specifically Salesforce).
• Strong analytical skills and experience with A/B testing, data analysis, and optimization techniques.
• Experience with web analytics and dashboard creation (e.g., Looker or similar).
• Excellent written and verbal communication skills, with an ability to create compelling content for various audiences.
• Creative thinker with the ability to troubleshoot issues quickly and effectively.
• Strong organizational skills and attention to detail.

Education:

• Bachelor’s degree in Marketing, Business, Communications, or a related field. 

Experience:

• At least 5-10 years of experience in a digital marketing role with a proven track record of improving lead conversion rates.

Develop and implement comprehensive online marketing strategies to

achieve company objectives.

 Manage and optimize online advertising campaigns, including PPC, display ads, and remarketing.

 Conduct keyword research and monitor SEO performance to improve organic search rankings.

 Plan and execute email marketing campaigns, including segmentation,content creation, and performance analysis.

 Manage social media channels, create engaging content, and monitor

community engagement.

 Create and optimize landing pages and conversion funnels to maximize lead generation and customer acquisition.

 Analyze website traffic and user behaviour using web analytics tools to identify areas for improvement and conversion rate optimization.

 Collaborate with the content team to develop high-quality, SEO-friendly content for websites, blogs, and other digital platforms.

 Stay up-to-date with industry trends, best practices, and emerging digital marketing technologies.

 Monitor and report on the performance of online marketing campaigns using analytics tools and prepare regular reports for management.

 Assessing the online user experience and developing strategies to increase NPS.

 Monitoring and maintaining the media budget.

QUALIFICATIONS  Bachelors' degree in marketing, business, or a related field.

 Proven experience in online marketing, preferably in a managerial role.

 Strong understanding of digital marketing channels, including SEO, PPC, email

marketing, and social media.

 Proficiency in using marketing automation tools, web analytics platforms, and

content management systems.

 Knowledge of HTML, CSS, and website optimization techniques.

 Excellent analytical skills with the ability to interpret data and make data-

driven decisions.

 Strong project management skills with the ability to prioritize and manage

multiple projects simultaneously.

 Excellent written and verbal communication skills.

 Creative thinking and problem-solving abilities.

 Up-to-date with the latest digital marketing trends and best practices

Who we are:

F22 Labs was started in 2014 by Murtuza and Hari, two childhood friends who always dreamt of starting a business of their own. After working at leading startups initially in their careers, they decided to take the plunge. Over the last 8 years, we’ve been fortunate and blessed to have worked with 250+ entrepreneurs who have trusted us with their dream of building their startups

About Digital Marketing Division

We also have a digital marketing division that offers 360 degrees Digital Marketing Services specializing in helping businesses reach their target audience and achieve their marketing goals through various online channels.

We have the privilege of working with some of the most well-known and high-profile UK fashion brand customers who are at the forefront of the fashion industry, known for their unique designs, premium quality, and innovative approach to fashion.

Our team of experts has experience in a wide range of digital marketing services, including search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, email marketing, and content marketing.

Job Description

We are seeking an experienced and highly motivated Klaviyo Email Marketer to join our team. The successful candidate will be responsible for creating and executing email marketing campaigns that drive sales and increase customer engagement for our clients.

What will you work on?

• Develop and implement comprehensive email marketing campaigns using Klaviyo
• Continuously test and optimize campaigns to improve performance and return on investment (ROI)
• Create and manage email marketing calendars and schedule campaigns accordingly
• Monitor and analyze campaign performance and make data-driven decisions to improve results
• Collaborate with the creative team to develop effective email copy and visuals
• Stay up-to-date with the latest Klaviyo features and best practices
• Communicate campaign performance and recommendations to clients

 Do you fit in?

• Minimum of 2 years of experience in email marketing, specifically using Klaviyo
• Proven track record of creating and managing successful email marketing campaigns
• Strong understanding of Klaviyo features and best practices
  Strong analytical skills and ability to make data-driven decisions
• Experience with campaign tracking and conversion optimization
• Strong problem-solving and critical-thinking skills
• Excellent written and verbal communication skills
• Strong time management and project management skills
• Experience in women's fashion industry] is a plus

     What can you expect?

• Flexible work timings
• Medical Insurance- self and immediate family
• Intensive performance-linked incentives
• Optimized Learning Culture
• Approachable and helpful founders, a.k.a leaders to guide your career and much more…

Perks: 

1. State of the Art gadgets
2. Complete Health coverage for you and your family
3. Flexible work timings
4. Remote friendly

Our Hiring process:

1. A Profile Review: Resume, Portfolios, personal websites
2. A Technical task that relates to the work you will be doing
3. A Final round of interview
4. An Offer and onboard you are!

Know more about us @F22Labs:  http://f22labs.com/">Home Page

• Interacting via various channels, such as live chat, emails, social media and direct calls
• Modifying sales pitches in response to customer demand
• Acquiring and retaining contact information databases
• Put forward suggestions in accordance with the requirements of the consumer
• Ensure a smooth procedure for the consumer by transferring windows of opportunity to the appropriate department for further action

Shyja Shanoj

Manager - Business & Operations

Forte Recruitment Consultants

Kannur, Kerala, India

• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
• Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.

• Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets
• Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
• Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

• Bachelor’s degree in marketing, business, or related field
• Excellent written and verbal communication skills
• Proven experience developing marketing plans and campaigns
• Strong project management, multitasking, and decision-making skills
• Metrics-driven marketing mind with eye for creativity
• Experience with marketing automation and CRM tools

Preferred Qualifications

• Master’s degree a plus
• Proficiency with online marketing and social media strategy
• Proven experience designing interactive applications and networking platforms
• Willingness and ability to travel
• Established press and media contacts